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Overhaul Of The Sdt Provisions In The Wto: Separating The Eligible From The Ineligible, Md. Rizwanul Islam Dec 2021

Overhaul Of The Sdt Provisions In The Wto: Separating The Eligible From The Ineligible, Md. Rizwanul Islam

Pace International Law Review

The special and differential treatment (“SDT”) provisions have been a recurring feature in the agreements of the World Trade Organization (“WTO”) treaties. However, most analysts would probably agree that the many SDT provisions have been more aspirational than operational. Hence, there is little surprise that even a selective review of the WTO jurisprudence would demonstrate that the SDT provisions have, in most cases, not done enough for their intended beneficiaries. This paper will analyze the limitations of the SDT provisions with reference to the relevant WTO jurisprudence. It will seek to explore two potential avenues of endeavoring to make the …


A Poisson-Akash Inrar(1) Model For Over Dispersed Count Time Series, Emmanuel W. Okereke, Sunday N. Gideon Dec 2021

A Poisson-Akash Inrar(1) Model For Over Dispersed Count Time Series, Emmanuel W. Okereke, Sunday N. Gideon

BAU Journal - Science and Technology

In this paper, a Poisson-Akash INAR(1) model was proposed in order to improve on the modelling of overdispersed stationary count time series. The estimators of the parameters of the model were derived using the Yule-Walker (YW) method and the conditional least squares (CLS) method. An expression for the conditional log-likelihood and the r-step ahead forecast were obtained for the model. Three overdispersed nonseasonal stationary count time series were modelled to illustrate the applicability of the proposed model as well as its capacity to outperform the competing INAR (1) models in modelling overdispersed stationary count time series and the result showed …


Role Of Technological Revolution In Transport And Communications Development, Mohamad B. Chami Dec 2021

Role Of Technological Revolution In Transport And Communications Development, Mohamad B. Chami

BAU Journal - Science and Technology

The arousal of technology has changed a lot of aspects in human life and has drastically changed its path through a revolution that changed the whole world. This revolution took place in various aspects while affecting significantly the global economy and from those fields that considerably affect the life of human beings in the previous and current centuries are Information and Communication Technology (ICT) and transportation. It is these two factors that play a major role in the economy of countries and dominate the lives of societies in the world. Thus, this paper studies the impact of the technology revolution …


Overview On The Lebanese Environmental Governance System: Main Hazards In The Oil And Gaz Sector, Rami Harkous Dec 2021

Overview On The Lebanese Environmental Governance System: Main Hazards In The Oil And Gaz Sector, Rami Harkous

BAU Journal - Science and Technology

Due to harsh environment and vulnerability of marine ecosystems, many challenges are faced regarding offshore oil and gas activities. Many steps are currently undertaken to overcome such challenges.

As Lebanon is inside the new oil and gas sector in its offshore region, plans should be made to address environmental challenges that may occur in this sector. The Lebanese environmental governance system meets international standards in various aspects but some gaps are addressed to manage such risks that may be encountered with oil and gas activities in the Lebanese offshore. This article ends by a fast run through environmental regulatory authority, …


The Inhibition Activity Of Tert-Butylhydroquinone Towards Corrosion Of Aluminum, Copper And Stainless Steel In Biodiesel Blend B20 Alternative Fuel, Chaza Joumaa, Ibtissam Saad, Ghassan Younes Dec 2021

The Inhibition Activity Of Tert-Butylhydroquinone Towards Corrosion Of Aluminum, Copper And Stainless Steel In Biodiesel Blend B20 Alternative Fuel, Chaza Joumaa, Ibtissam Saad, Ghassan Younes

BAU Journal - Science and Technology

Tert-butylhydroquinone (TBHQ) has been investigated as corrosion inhibitor for aluminum; copper and stainless steel in biodiesel blend B20 by using electrochemical impedance spectroscopy (EIS) method. The results showed that the inhibition efficiency increases with an increase in the concentration of TBHQ but decreases with increasing temperature from 30℃ to 60℃. A maximum inhibition efficiency of about 61.52% for aluminum was recorded for THBQ in biodiesel blend B20 at temperature 30℃ and at a concentration of 4x10-6 M which is the lowest concentration used compared to the concentrations of TBHQ used for the other metals (copper and stainless steel). Theoretical …


Tanzania Modern Librarians In Research And Development Enquiry: A Literature Review, Kardo Mwilongo, Gladness Kotoroi Dec 2021

Tanzania Modern Librarians In Research And Development Enquiry: A Literature Review, Kardo Mwilongo, Gladness Kotoroi

Library Philosophy and Practice (e-journal)

The modern and advanced development in Information and Communication Technology (ICT) has influenced various changes in the universe and resulted to phases of paradigm shifts and affected individuals, groups, organisations, institutions and states. The globalization of everything has similarly modernized and impacted the academic libraries and librarians. Modern academic libraries strive and undertake this development in facilitating sharing of research data and outputs with its potential stakeholders for Research and Development (R&D). Librarians and have to adapt new and emerging technologies, deploy the web technologies for cyberspaces, smart or digital library information and services, transform to embedded librarians for dynamic …


Users’ Attitudes To The Use Of Electronic Resources And Services By Undergraduate Students Of Mcpherson University, Ogun State, Nigeria, Esther O. Jatto Mrs, Basirat O. Diyaolu Mrs Dec 2021

Users’ Attitudes To The Use Of Electronic Resources And Services By Undergraduate Students Of Mcpherson University, Ogun State, Nigeria, Esther O. Jatto Mrs, Basirat O. Diyaolu Mrs

Library Philosophy and Practice (e-journal)

The availability of e-resources in university libraries does not determine its usage. These resources are an added advantage for students to get more sources of information for their educational pursuit. However, there was an observation that most students are not using these resources as expected. This study investigated Users’ attitudes to the use of electronic resources and services by undergraduate students of McPherson University, Ogun State, Nigeria. A multistage sampling technique was use to select 294 respondents as sample size for the study, using questionnaire as research instruments. Majority of the respondents (72.1%) affirmed availability of e-books and (63.3%) e-journal, …


Use Of Social Media In Academic Activities By Lis Students: A Study In A Public University In Bangladesh, Md. Atikuzzaman Dec 2021

Use Of Social Media In Academic Activities By Lis Students: A Study In A Public University In Bangladesh, Md. Atikuzzaman

Library Philosophy and Practice (e-journal)

Facebook, YouTube, Twitter, Instagram and other social media sites are frequently used in our day-to-day conversation, uploading photos and videos, sharing news and views and so on. Being frequent users of social media, students use it not only for communication purposes but also as a tool for supporting their education. The main aim of this study was to explore how the Library and Information Science (LIS) students of University of Dhaka are using various social networking sites in their academic activities. The study also investigated the diversified uses of social media by the students, frequency of using social media and …


Primary Care Practices In Western North Carolina: Adaptation To The Covid-19 Pandemic And Ongoing Challenges, Hannah R. Friedman, Joseph Konstanzer, Erica Richman, Brian Cass, Bryan Hodge, Sheri Denslow, Jacqueline Halladay Dec 2021

Primary Care Practices In Western North Carolina: Adaptation To The Covid-19 Pandemic And Ongoing Challenges, Hannah R. Friedman, Joseph Konstanzer, Erica Richman, Brian Cass, Bryan Hodge, Sheri Denslow, Jacqueline Halladay

HCA Healthcare Journal of Medicine

Introduction

The COVID-19 pandemic has created unique challenges for primary care practices while also highlighting their importance in the pandemic response. To understand primary care practice needs, a survey was conducted of practices in Western North Carolina.

Methods

Phase 2 of a primary care needs assessment was administered to 63 practices in Western North Carolina over the course of six weeks, from July 23 to August 31, 2021.

Results

Most practices were operating with normal hours, though some still operated with reduced hours. Many practices reported insufficient personal protective equipment (PPE) supplies. While most practices provided at least some care …


Pharmacy-Led Medication Reconciliation Program Reduces Adverse Drug Events And Improves Satisfaction In A Community Hospital, L. Hayley Burgess, Joan Kramer, Carley Castelein, Joseph M. Parra, Victoria Timmons, Samantha Pickens, Sarah Fraker, Christopher Cameron Skinner Dec 2021

Pharmacy-Led Medication Reconciliation Program Reduces Adverse Drug Events And Improves Satisfaction In A Community Hospital, L. Hayley Burgess, Joan Kramer, Carley Castelein, Joseph M. Parra, Victoria Timmons, Samantha Pickens, Sarah Fraker, Christopher Cameron Skinner

HCA Healthcare Journal of Medicine

Background

Pharmacy-led medication reconciliation identifies and corrects medication errors that can potentially cause moderate to severe harm. This research sought to identify the impact of pharmacy-led medication reconciliation on patient outcomes and describe the changes in healthcare workers’ perceptions of the program.

Methods

A pharmacy-led admission medication reconciliation program pilot started in July 2019, and a discharge medication reconciliation proof of concept was tested in September 2020 at a 432-bed hospital. The following periods were compared: August 2018 to February 2019 (pre-program implementation) and August 2019 to February 2020 (post-program implementation). Endpoints included patient outcomes, workforce productivity and interdisciplinary healthcare …


The Role Of Physical Activity In Older Adults And Practical Intervention, Se Won Lee, Rebecca Patel, Bryan Werner, Ji Won Yoo, Timothy Tiu Dec 2021

The Role Of Physical Activity In Older Adults And Practical Intervention, Se Won Lee, Rebecca Patel, Bryan Werner, Ji Won Yoo, Timothy Tiu

HCA Healthcare Journal of Medicine

Physical inactivity (PI), defined as not meeting guidelines for physical activity beyond baseline daily living activities, is common among older adults (age 65 and older) and contributes to increased morbidity, increased mortality and increased health care spending. Understanding the clinical impact of PI on common medical conditions among older adults will help primary care physicians (PCPs) to educate these patients successfully. Physical activity and exercise are effective in the primary and secondary prevention of chronic diseases that can lead to physical impairments, disability and/or premature death. Physical activity and exercise have been shown to improve cognitive dysfunction and painful musculoskeletal …


The Palestinian American “Transnational Identity”, Tarik Mokadi, Ayman Yousef Dec 2021

The Palestinian American “Transnational Identity”, Tarik Mokadi, Ayman Yousef

An-Najah University Journal for Research - B (Humanities)

This research aims at studying the complicated nature of the identity crisis suffered by the second generation of Palestinian Americans. This goal has been further explored by referring to different theoretical perspectives and conceptual paradigms to understand and analyze this topic under investigation. Many models and approaches have been used to reflect on the experiences of the Palestinians living in the US as Diasporic communities, facing the hardships of refugeedom and the pain of Return dream to the homeland. Both researchers attempted to rationalize the usage of these western related theories to fit the Palestinian context by matching them with …


The Compatibility Of The School Science Laboratories Environment With The Knowledge Economy Skills In The 1st Irbid Educational Directorate Schools, Mania Obaido Dec 2021

The Compatibility Of The School Science Laboratories Environment With The Knowledge Economy Skills In The 1st Irbid Educational Directorate Schools, Mania Obaido

An-Najah University Journal for Research - B (Humanities)

This study aims at identifying the compatibility of the environment of school science laboratories with the skills of knowledge economy, and the study relied on the descriptive approach, where the questionnaire was used to collect data and included four filed, namely: creativity and thinking, problem-solving, effectiveness of the laboratory environment, and the provision of possibilities and communication technology, where the honesty and reliability of questionnaire have been verified. The sample of the study consisted of (228) supervisors of science laboratories in the 1st Irbid educational Directorate schools. The results showed that the environment of school science laboratories corresponds to the …


Creolizing Modern Buddhism: A Reply To Yarran Hominh & A. Minh Nguyen, Evan Thompson Dec 2021

Creolizing Modern Buddhism: A Reply To Yarran Hominh & A. Minh Nguyen, Evan Thompson

Comparative Philosophy

In reply to Hominh and Nguyen, I argue that “creolizing” methods in the study and practice of Buddhism should not be opposed to historicist and contextualist modes of investigation and understanding. Rather, historicism and contextualism can and should inform creolizing approaches.


A Sonogram Of The Dark Side Of The Dao: The Possibility Of Antinatalism In Daoism, Robbert Zandbergen Dec 2021

A Sonogram Of The Dark Side Of The Dao: The Possibility Of Antinatalism In Daoism, Robbert Zandbergen

Comparative Philosophy

In the present work I study Daoist philosophy in conjunction with the radical new philosophy of antinatalism, spearheaded by South African philosopher David Benatar. Although I am not claiming equivalence between the two, a meaningful communication emerges between the classical Chinese sources used here and the modern doctrine of antinatalism. I argue that both visions partake in a radical critique of consciousness according to which this faculty of the human mind is far from what it is often held to be. In fact, it is perceived as a destructive and disruptive element of, and in, existence. Moreover, both offer a …


Aestheticized Tragedy (Karuṇarasa) As An Intellectual Virtue, Lisa Widdison Dec 2021

Aestheticized Tragedy (Karuṇarasa) As An Intellectual Virtue, Lisa Widdison

Comparative Philosophy

In contemporary virtue epistemology, responsibilist intellectual virtues in the tradition of Aristotle's moral theory are acquired character traits involving a motivational component and a success component. The motivational component is an emotion that regulates inquiry but which would ordinarily, and problematically, carry bias. In order to monitor the patterns of fallibility in emotions, reflection can correct beyond perceptual errors or logical fallacies. Emotions which survive reflection are less partial and hold more epistemic valance than egotistical emotions. Since the framework of virtue epistemology might be at a loss for monitoring emotions reflectively, given the fact emotions operate rapidly and tend …


Sameness, Difference And Environmental Concern In The Metaphysics And Ethics Of Spinoza And Chan Buddhism, Michael Hemmingsen Dec 2021

Sameness, Difference And Environmental Concern In The Metaphysics And Ethics Of Spinoza And Chan Buddhism, Michael Hemmingsen

Comparative Philosophy

In this paper I contrast the metaphysical philosophies of Benedict de Spinoza and the ‘sudden enlightenment’ tradition of Chan Buddhism. Spinoza’s expressivist philosophy, in which everything can be conceived via a lineage of finite causes terminating in substance as a metaphysical ground of all things, emphasises the relative sameness of all entities. By contrast, Chan’s philosophy of emptiness, which rests on the dependent co-origination of all entities, renders such comparison fundamentally meaningless. Having no source beyond dependent co-origination to generate a thing’s distinct nature leads to a metaphysics in which, rather than being relatively similar or different, all things …


Grasslands, Communicating The Benefits, D. Keeney Dec 2021

Grasslands, Communicating The Benefits, D. Keeney

IGC Proceedings (1977-2023)

The multiple benefits of perennial agriculture , including forages and grasslands, for building soil quality, protection of natural resources, enhancement of biodiversity and wildlife, are well known to us, but little understood by the public. This is not a situation where “more education” would necessarily increase recognition. Rather, we must build in the public a desire for the enhancement of green space, clean water and air, and diverse landscapes that multiple purpose agriculture can bring. We seek such environments intuitively and now that much of the world’s people are “trapped” in urban settings of steel and concrete, this desire is …


Survey Of Public Knowledge And Implementation Regarding Covid-19 In Sulaymaniyah City, Ismail Y. Maolood, Abdulrahman A. Mhmood Dec 2021

Survey Of Public Knowledge And Implementation Regarding Covid-19 In Sulaymaniyah City, Ismail Y. Maolood, Abdulrahman A. Mhmood

Polytechnic Journal

The currently pandemic virus called SARS-CoV-2 is an international health issue that we have interacted with since World War II. The virus was discovered in the Chinese city of Wuhan in 2019 and has since spread worldwide. Globally, the number of cases is increasing, with new cases being reported in Asia, Africa, the Americas, and Europe. This paper is intended to analyze 2019 novel coronavirus (COVID-19) knowledge, perceptions, and behaviors toward the substance within the general population in the city of Sulaymaniyah. The study was conducted as a cross-sectional survey with 100 adults from various locations throughout Sulaymaniyah. These places …


Survey Of Public Knowledge And Implementation Regarding Covid-19 In Sulaymaniyah City, Ismail Y. Maolood, Abdulrahman A. Mhmood Dec 2021

Survey Of Public Knowledge And Implementation Regarding Covid-19 In Sulaymaniyah City, Ismail Y. Maolood, Abdulrahman A. Mhmood

Polytechnic Journal

The currently pandemic virus called SARS-CoV-2 is an international health issue that we have interacted with since World War II. The virus was discovered in the Chinese city of Wuhan in 2019 and has since spread worldwide. Globally, the number of cases is increasing, with new cases being reported in Asia, Africa, the Americas, and Europe. This paper is intended to analyze 2019 novel coronavirus (COVID-19) knowledge, perceptions, and behaviors toward the substance within the general population in the city of Sulaymaniyah. The study was conducted as a cross-sectional survey with 100 adults from various locations throughout Sulaymaniyah. These places …


Survey Of Public Knowledge And Implementation Regarding Covid-19 In Sulaymaniyah City, Ismail Y. Maolood, Abdulrahman A. Mhmood Dec 2021

Survey Of Public Knowledge And Implementation Regarding Covid-19 In Sulaymaniyah City, Ismail Y. Maolood, Abdulrahman A. Mhmood

Polytechnic Journal

The currently pandemic virus called SARS-CoV-2 is an international health issue that we have interacted with since World War II. The virus was discovered in the Chinese city of Wuhan in 2019 and has since spread worldwide. Globally, the number of cases is increasing, with new cases being reported in Asia, Africa, the Americas, and Europe. This paper is intended to analyze 2019 novel coronavirus (COVID-19) knowledge, perceptions, and behaviors toward the substance within the general population in the city of Sulaymaniyah. The study was conducted as a cross-sectional survey with 100 adults from various locations throughout Sulaymaniyah. These places …


Nutritional Status Of Children Living Within Institution-Based Care: A Retrospective Analysis With Funnel Plots And Control Charts For Programme Monitoring, Emily Delacey, Evan Hilberg, Elizabeth Allen, Michael Quiring, Cally J. Tann, Nora Ellen Groce, James Vilus, Ethan A. Bergman, Merzel Demasu-Ay, Hang T. Dam, Marko Kerac Dec 2021

Nutritional Status Of Children Living Within Institution-Based Care: A Retrospective Analysis With Funnel Plots And Control Charts For Programme Monitoring, Emily Delacey, Evan Hilberg, Elizabeth Allen, Michael Quiring, Cally J. Tann, Nora Ellen Groce, James Vilus, Ethan A. Bergman, Merzel Demasu-Ay, Hang T. Dam, Marko Kerac

All Faculty Scholarship for the College of Education and Professional Studies

Objectives The aim of this study is to fill a key information gap on the nutrition-related epidemiology of orphaned and vulnerable children living within institution-based care (IBC) across six countries.

Design A retrospective analysis with Shewhart control charts and funnel plots to explore intersite and over time variations in nutritional status.

Setting We conducted a retrospective analysis of records from Holt International’s Child Nutrition Programme from 35 sites in six countries; Mongolia, India, Ethiopia, Vietnam, China and the Philippines.

Participants Deidentified health records from Holt International’s online nutrition screening database included records from 2926 children, 0–18 years old. Data were …


Survey Of Public Knowledge And Implementation Regarding Covid-19 In Sulaymaniyah City, Ismail Y. Maolood, Abdulrahman A. Mhmood Dec 2021

Survey Of Public Knowledge And Implementation Regarding Covid-19 In Sulaymaniyah City, Ismail Y. Maolood, Abdulrahman A. Mhmood

Polytechnic Journal

The currently pandemic virus called SARS-CoV-2 is an international health issue that we have interacted with since World War II. The virus was discovered in the Chinese city of Wuhan in 2019 and has since spread worldwide. Globally, the number of cases is increasing, with new cases being reported in Asia, Africa, the Americas, and Europe. This paper is intended to analyze 2019 novel coronavirus (COVID-19) knowledge, perceptions, and behaviors toward the substance within the general population in the city of Sulaymaniyah. The study was conducted as a cross-sectional survey with 100 adults from various locations throughout Sulaymaniyah. These places …


Vol.49 N.24 December 30th 2021, Voice Media Ventures Dec 2021

Vol.49 N.24 December 30th 2021, Voice Media Ventures

Black Voice News

No abstract provided.


Lumos - Low And Intermediate Grade Glioma Umbrella Study Of Molecular Guided Therapies At Relapse: Protocol For A Pilot Study., Benjamin Y Kong, Hao-Wen Sim, Anna K Nowak, Sonia Yip, Elizabeth H Barnes, Bryan W Day, Michael E Buckland, Roel G W Verhaak, Terrance Johns, Cleo Robinson, Marc A Thomas, Tindaro Giardina, Zarnie Lwin, Andrew M Scott, Jonathon Parkinson, Rosalind Jeffree, Richard De Abreu Lourenco, Elizabeth J Hovey, Lawrence M Cher, Ganessan Kichendasse, Mustafa Khasraw, Merryn Hall, Emily Tu, Benhur Amanuel, Eng-Siew Koh, Hui K Gan Dec 2021

Lumos - Low And Intermediate Grade Glioma Umbrella Study Of Molecular Guided Therapies At Relapse: Protocol For A Pilot Study., Benjamin Y Kong, Hao-Wen Sim, Anna K Nowak, Sonia Yip, Elizabeth H Barnes, Bryan W Day, Michael E Buckland, Roel G W Verhaak, Terrance Johns, Cleo Robinson, Marc A Thomas, Tindaro Giardina, Zarnie Lwin, Andrew M Scott, Jonathon Parkinson, Rosalind Jeffree, Richard De Abreu Lourenco, Elizabeth J Hovey, Lawrence M Cher, Ganessan Kichendasse, Mustafa Khasraw, Merryn Hall, Emily Tu, Benhur Amanuel, Eng-Siew Koh, Hui K Gan

Faculty Research 2023

INTRODUCTION: Grades 2 and 3 gliomas (G2/3 gliomas), when combined, are the second largest group of malignant brain tumours in adults. The outcomes for G2/3 gliomas at progression approach the dismal outcomes for glioblastoma (GBM), yet there is a paucity of trials for Australian patients with relapsed G2/3 gliomas compared with patients with GBM. LUMOS will be a pilot umbrella study for patients with relapsed G2/3 gliomas that aims to match patients to targeted therapies based on molecular screening with contemporaneous tumour tissue. Participants in whom no actionable or no druggable mutation is found, or in whom the matching drug …


Washington State Community College Leaders: Perceptions Of The 2018 American Association Of Community Colleges Competencies For Community College Leaders, Teresa Mcdermott Dec 2021

Washington State Community College Leaders: Perceptions Of The 2018 American Association Of Community Colleges Competencies For Community College Leaders, Teresa Mcdermott

Dissertations

Purpose: The two-fold purpose of this study was to understand how Washington state community college vice presidents, deans, and academic faculty members serve in leadership positions with the Washington Association of Community and Technical Colleges (WACTC) and the Faculty Association of Community and Technical Colleges (FACTC) rate the importance of the 2018 American Association of Community Colleges (AACC) Competencies for Community College Leaders, Third Edition and to compare the differences between the three groups’ views of the importance of the AACC competencies.

Methodology: A descriptive, non-experimental quantitative methodology was used for this study. The sample was 55 community college vice …


Coronavirus Update 12-30-21, The Coronavirus Planning Team Dec 2021

Coronavirus Update 12-30-21, The Coronavirus Planning Team

University Briefings & Virtual Events

What to Do If You Test Positive During Break -- Masking -- Social Distancing -- Stay Home if You Feel Sick -- Testing for Employees -- Booster Clinics -- Study and Travel Abroad.


Ua51/1/4 Review Of Special Collections @ Western Kentucky University, Alexis Marks Dec 2021

Ua51/1/4 Review Of Special Collections @ Western Kentucky University, Alexis Marks

WKU Administration Documents

Consultant report regarding WKU Libraries Special Collections Department.


The Effect Of Corporate Social Responsibility On Brand Awareness: Evidence From The Insurance Sector In Zimbabwe, Kudzaishe Charlotte Gaura, Wilbert Manyanga, Lovemore Chikazhe Dec 2021

The Effect Of Corporate Social Responsibility On Brand Awareness: Evidence From The Insurance Sector In Zimbabwe, Kudzaishe Charlotte Gaura, Wilbert Manyanga, Lovemore Chikazhe

Journal of Marketing and Consumer Behaviour in Emerging Markets

The aim of this study was to establish the eff ect of corporate social responsibility (donations, sponsorship and community involvement) on brand awareness within the insurance sector in Zimbabwe. Data was gathered from 350 insurance customers using a structured questionnaire with Likert-type questions. The fi ndings show that corporate social responsibility positively infl uences brand awareness. The study contributes to studies that proved a signifi cant relationship between corporate social responsibility and brand awareness in sectors other than the insurance sector. Thus, insurance fi rms are advised to seriously plough back proceeds to their communities


Marketing Strategies And Export Performance Of Fresh Produce Firms In Kenya, Anne Njonjo, Winnie Njeru, Francis Kibera, Joseph Owino Dec 2021

Marketing Strategies And Export Performance Of Fresh Produce Firms In Kenya, Anne Njonjo, Winnie Njeru, Francis Kibera, Joseph Owino

Journal of Marketing and Consumer Behaviour in Emerging Markets

The study objective was to examine the role of marketing strategies on export performance of fresh produce fi rms in Kenya. A major stream of research has considered marketing strategy and performance within the context of a domestic economy. A census survey was carried out among all the 100 fresh produce fi rms that were ordinary members of the Fresh Produce Export Association of Kenya (FPEAK) as at 31st June 2019. The study utilized a positivist approach. Primary data were collected using a structured questionnaire. A descriptive cross-sectional study design was adopted. The results of regression analysis revealed that the …