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2021

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Landscapes As Living Laboratories For Sustainable Campus Planning And Stewardship: A Scoping Review Of Approaches And Practices, Trinity Gomez, Victoria Derr Dec 2021

Landscapes As Living Laboratories For Sustainable Campus Planning And Stewardship: A Scoping Review Of Approaches And Practices, Trinity Gomez, Victoria Derr

AES Faculty Publications and Presentations

Living laboratories are increasingly employed to support campus sustainability and student learning. This research explored how living labs are defined in relation to the biophysical landscape, how they are integrated into teaching and learning, how students are engaged, and how they connect to university sustainability goals. Previous reviews focus on living laboratories or learning landscapes, but no prior review has explored the application of these concepts specifically to the biophysical landscape of university campuses. We employed a scoping review which resulted in 28 articles for analysis. Projects most consistently employed the terms “learning landscapes,” “sustainable campus landscape,” and “adaptive co-management” …


The Importance Of Acquisition Learning On Nicotine And Varenicline Drug Substitution In A Drug-Discriminated Goal-Tracking Task, Brady M. Thompson, Scott T. Barrett, Y. Wendy Huynh, David A. Kwan, Jennifer E. Murray, Rick A. Bevins Dec 2021

The Importance Of Acquisition Learning On Nicotine And Varenicline Drug Substitution In A Drug-Discriminated Goal-Tracking Task, Brady M. Thompson, Scott T. Barrett, Y. Wendy Huynh, David A. Kwan, Jennifer E. Murray, Rick A. Bevins

Department of Psychology: Faculty Publications

Nicotine and varenicline (Chantix®; the leading non-nicotine cessation pharmacotherapy) can come to control appetitive behaviors such as goal-tracking. We tested rats (N = 48) in a drug-discriminated goal-tracking (DGT) task where each rat received daily subcutaneous injections of either nicotine (0.4 mg/kg) or saline (0.9% [w/v]) interspersed across the acquisition phase (Phase 1). On saline days, sucrose was intermittently available. On nicotine days, sucrose was withheld. All rats acquired the discrimination with increased goal-tracking rates on saline days relative to nicotine days. Following acquisition, rats were separated into four groups to assess drug-substitution and discrimination reversal in Phase 2. The …


Erratum: Physicochemical Insights Of Irradiation-Enhanced Hydroxyl Radical Generation From Zno Nanoparticles(Toxicology Research Doi: 10.1039/C5tx00384a), Qingbo Yang, Tien Sung Lin, Casey Burton, Sungho Park, Yinfa Ma Dec 2021

Erratum: Physicochemical Insights Of Irradiation-Enhanced Hydroxyl Radical Generation From Zno Nanoparticles(Toxicology Research Doi: 10.1039/C5tx00384a), Qingbo Yang, Tien Sung Lin, Casey Burton, Sungho Park, Yinfa Ma

Electrical and Computer Engineering Faculty Research & Creative Works

In the originally published version of this manuscript, the fourth author's name is incorrect. The name should read "Sungho Park", instead of "Sung-Ho Park". These details have been corrected only in this corrigendum to preserve the published version of record.


Comparative Genome Analysis Of Fungal Antagonists Marinomonas Ostreistagni 398 And M. Spartinae 468., Jessie L. Fields Dec 2021

Comparative Genome Analysis Of Fungal Antagonists Marinomonas Ostreistagni 398 And M. Spartinae 468., Jessie L. Fields

Honors Theses

Under certain conditions, the Spartina alterniflora and Juncus roemerianus grasses in marshes undergo progressive decline in an event known as Saltwater Marsh Dieback, which may be attributed to the presence of the plant pathogenic fungi Fusarium. The microbiomes of S. alterniflora and J. roemerianus from Deer Island, MS were characterized and Fusarium suppressing bacteria were identified. Among isolates capable of antagonizing Fusarium were Marinomonas ostreistagni 398 and M. spartinae 468. Despite the progress in understanding the diversity of Marinomonas, our ability to explain ecological, metabolic, and biochemical traits of marinomonads at the genomic sequence level remains limited. Analysis …


Personality As A Predictor Of Patterns Of Substance Use, Cynthia Sergi Dec 2021

Personality As A Predictor Of Patterns Of Substance Use, Cynthia Sergi

LSU New Orleans Theses and Dissertations

Substance use (SU) affects many people worldwide and is an important public health concern. Personality has been theorized to play a crucial role in the development and maintenance of SU. To test how personality is related to patterns of SU, a latent profile analysis was used to cluster individuals into SU classes with multinomial logistic regression used to test the relationship between personality and patterns of SU. Results suggested that polysubstance use was common, with variations in primary substance of choice among classes. As classes became more inclusive of more substances, they increased in psychopathological personality traits. Higher domains of …


Item-Specific And Relational Encoding, But Not Warnings, Are Effective At Reducing The Illusion Of Competence, Emily Cates Dec 2021

Item-Specific And Relational Encoding, But Not Warnings, Are Effective At Reducing The Illusion Of Competence, Emily Cates

Honors Theses

Metamemory, or the ability to understand the capacities of one’s own memory, is an important part of the learning process. One method for assessing metamemory is through the Judgment of Learning (JOL) task in which participants are asked to judge the likelihood of correctly remembering a target word in a cue-target word pair when only presented with a cue word at test. The associative direction of the cue-target pair has been shown to affect the accuracy of JOLs. Unlike forward pairs (e.g., credit-card), in which JOLs accurately predict recall, an illusion of competence has been reported for backward associates (e.g., …


Slices Of Life, Julia M. Franks Dec 2021

Slices Of Life, Julia M. Franks

LSU New Orleans Theses and Dissertations

In this collection we explore death, loss, joy, love, and life. “Smiles through tears has always been my favorite emotion.” (Steel Magnolias) And that’s what this is, smiles through tears. Everyone is slightly depressed, there are some happy moments in there. A lot of love, and a lot of friendship. Slices of life, little bite sized nuggets of stories I’ve used to mimic my own life.


Analysis Of Residual Neural Networks For Marine Mammal Classification Using Multi-Channel Spectrograms, Daniel T. Murphy Dec 2021

Analysis Of Residual Neural Networks For Marine Mammal Classification Using Multi-Channel Spectrograms, Daniel T. Murphy

LSU New Orleans Theses and Dissertations

Surveys of marine mammal populations are an essential part of monitoring the welfare of these animals and their ecosystems. Marine mammal vocalizations provide a reliable method of identifying most species, but passive acoustic monitoring of underwater audio may generate large quantities of data that exceed the capacity of human classifiers. Preprocessing and machine learning techniques provide a method of automating the classification process. In this study, we explore machine learning approaches to vocalization classification using convolutional neural networks with residual learning. Optimal parameters for noise-removal, spectrographic window functions, preprocessing augmentations, and multi-channel spectrogram generation are derived through a series of …


Effect Of Cyclic Heat Stress On Feeding-Related Hypothalamic Neuropeptides Of Three Broiler Populations And Their Ancestor Jungle Fowl, Giorgio Brugaletta, Elizabeth S. Greene, Travis Tabler, Sara K. Orlowski, Federico Sirri, Sami Dridi Dec 2021

Effect Of Cyclic Heat Stress On Feeding-Related Hypothalamic Neuropeptides Of Three Broiler Populations And Their Ancestor Jungle Fowl, Giorgio Brugaletta, Elizabeth S. Greene, Travis Tabler, Sara K. Orlowski, Federico Sirri, Sami Dridi

Poultry Science Faculty Publications and Presentations

Heat stress (HS) has been increasingly jeopardizing the sustainability of the poultry production. Moreover, modern high-performing chickens are far less able to withstand HS than their predecessors due to higher growth rate and metabolic rates. Performance losses caused by HS are mainly ascribed to decreases in feed consumption. Since feed intake is tightly controlled by the hypothalamic centers of hunger and satiety, we sought to determine the effect of chronic cyclic HS on the expression of feeding-related hypothalamic neuropeptides (FRHN) in unselected chickens (i.e., the ancestor junglefowl—JF) and three broiler lines from diverse stages of genetic selection (i.e., the slow …


Data Analytics For Sustainable Food And Agriculture Systems, Megan Lord Reavis Dec 2021

Data Analytics For Sustainable Food And Agriculture Systems, Megan Lord Reavis

Graduate Theses and Dissertations

The increasing concentration of anthropogenic greenhouse gases in the atmosphere is altering the climate, posing a serious threat to global agriculture and food security. Agriculture and food production contribute a quarter of all GHG emissions produced, so there is a critical need to limit emissions in this area while increasing food production to feed the anticipated 10 billion people by 2050. To address the needs of the future, data-driven solutions are needed to guide decision-making and provide support for actionable climate mitigation and survival strategies. Research efforts must be focused on analyzing problems on multiple scales, identifying new ways to …


Engineering Fluorescently Labeled Human Fibroblast Growth Factor One Mutants And Characterizing Their Photophysics Properties Towards Designing Fret Assays, Mamello Mohale Dec 2021

Engineering Fluorescently Labeled Human Fibroblast Growth Factor One Mutants And Characterizing Their Photophysics Properties Towards Designing Fret Assays, Mamello Mohale

Graduate Theses and Dissertations

Human fibroblast growth factor one (hFGF1) belongs to a family of 22 FGF members produced by fibroblast cells. Cell signaling during physiological processes of angiogenesis and wound healing occurs when hFGF1 binds to its receptor (FGFR). However, when heterogenous homeostasis is not maintained, fibroblast cells exhibit excessive proliferation which can lead to a myriad of cancers. smFRET is an ultrasensitive distant dependent (1-10 nm) technique capable of resolving such heterogeneity in structural dynamics and binding affinities (Kd). Therefore, we successfully designed and characterized fluorescently labeled hFGF1 tracers which span the visible light region of the electromagnetic spectrum for use in …


Efficacy Of Spirulina (Arthrospira Platensis) Utilization In Broiler Diets, Garrett James Mullenix Dec 2021

Efficacy Of Spirulina (Arthrospira Platensis) Utilization In Broiler Diets, Garrett James Mullenix

Graduate Theses and Dissertations

Spirulina (Arthrospira platensis) is a cyanobacteria microalgae that has potential as an animal feed ingredient. Five experiments were conducted to further assess its ability to serve as a protein source in broiler diets. Experiment 1 consisted of an amino acid digestibility and apparent metabolizable energy assay. The results indicated that the standardized ileal amino acid levels of spirulina are comparable with typical soybean meal. Experiment 2 assessed the performance and processing parameters of broilers fed 10% spirulina in low crude protein diets, using published digestibility coefficients. Spirulina inclusion improved footpad quality and increased redness and yellowness of the breast, skin …


Divergent Selection For Water Conversion Ratio In Broiler Populations, Joseph Hiltz Dec 2021

Divergent Selection For Water Conversion Ratio In Broiler Populations, Joseph Hiltz

Graduate Theses and Dissertations

Water scarcity is a global reality and with the anticipated population growth, freshwater resources will be further strained to meet both human needs and agriculture applications. To ensure a water sustainable and food secure future, all aspects of agriculture must become more efficient. Two strategies were explored. The potential of improving water efficiency in broilers was examined. The first strategy was to develop a more efficient and accurate method for measuring water consumption/inputs in agriculture. To date, water measuring technology has lacked the necessary sophistication to assure accuracy and repeatability of low flow water usage.

After establishing a low flow …


Evaluation Of Nitrous Oxide Emissions From Furrow-Irrigated Rice On A Silt-Loam Soil In Arkansas, Jordan M. Slayden Dec 2021

Evaluation Of Nitrous Oxide Emissions From Furrow-Irrigated Rice On A Silt-Loam Soil In Arkansas, Jordan M. Slayden

Graduate Theses and Dissertations

As the number one rice (Oryza sativa)-producing state in the United States, Arkansas also ranks fourth as the largest user of groundwater. Recently, due to the development of drought- resistant hybrid cultivars, the furrow-irrigated rice production system has become an increasingly popular alternative to traditional flood-irrigated production with respect to conserving groundwater and maintaining yield. However, other environmental parameters, like greenhouse gas emissions, specifically nitrous oxide (N2O), have yet to be evaluated under furrow-irrigated rice. The objectives of this study were to i) evaluate the effects of site position (i.e., up-, mid-, and down-slope) and tillage treatment [i.e., conventional tillage …


In The Line Of Duty - A Documentary Film About Davis Duty And His Seeing Eye Dog, Paulina Sobczak Dec 2021

In The Line Of Duty - A Documentary Film About Davis Duty And His Seeing Eye Dog, Paulina Sobczak

Graduate Theses and Dissertations

“In the Line of Duty” is a documentary film about Jeff Davis Duty, a man from a small town in Arkansas, who lost his sight at the age of five. He is the oldest Seeing Eye dog user in the world. At the age of 22, he was awarded a Fulbright Scholarship at the London School of Economics in England, as the first Fulbright Scholar with disability. Duty achieved great success in his career as a lawyer, leading a fulfilling and enjoyable life. The documentary film’s storytelling focuses on Duty’s life from his childhood to current times and presents all …


The Same River Twice, Claire Remy Pincumbe Dec 2021

The Same River Twice, Claire Remy Pincumbe

Graduate Theses and Dissertations

This thesis is a portion of a novel written during my time at the University of Arkansas.


Body Mass And Body Condition Variation Of Mallards (Anas Platyrhynchos) Within And Among Winters Within The Lower Mississippi Alluvial Valley, John Thompson Veon Dec 2021

Body Mass And Body Condition Variation Of Mallards (Anas Platyrhynchos) Within And Among Winters Within The Lower Mississippi Alluvial Valley, John Thompson Veon

Graduate Theses and Dissertations

Most North American waterfowl overwinter in southern North America before migrating back to breeding grounds in the northern US and Canada. These species face the challenge of needing to maintain or increase their body mass during an environmentally difficult winter period. Successful body mass maintenance during the winter period has major ramifications not only for their winter survival but for their fitness across the entire year. Recent research in Europe and the western United States suggests that the body mass of mallards (Anas platyrhynchos) has increased from the late 1960s to early 2000s. However, the factors responsible for increases in …


Genome-Wide Analyses Of Genomic Variation Regulating Differential Stress Responses In Japanese Quail, Steven Anthony Shumaker Dec 2021

Genome-Wide Analyses Of Genomic Variation Regulating Differential Stress Responses In Japanese Quail, Steven Anthony Shumaker

Graduate Theses and Dissertations

As consumer demands for poultry grow, producers work to improve bird productivity in both meat and egg production. This endeavor is multifaceted, as many different factors play a part in influencing the productivity of birds, including environmental conditions, overall health, and genetic potential. One aspect controlled for in all aspects of poultry production optimization is stress management. Mitigation of stress is of primary concern to producers, as improper stress management can have many deleterious effects on chickens. Stress management requires an understanding of poultry stress responses and their physiological mechanisms, which can be more deeply understood through genomic analysis. Chapter …


Optimization Of Nitrogen Removal Rate In One-Stage Reactor Through Partial Nitrification Anammox Process During Direct Treatment Of Poultry Litter Wastewater, Yiting Xiao Dec 2021

Optimization Of Nitrogen Removal Rate In One-Stage Reactor Through Partial Nitrification Anammox Process During Direct Treatment Of Poultry Litter Wastewater, Yiting Xiao

Graduate Theses and Dissertations

Anammox is an increasingly common process used for the treatment of reject water and even mainstream wastewater due to its low oxygen demand. However, anammox is not commonly utilized in the direct treatment of poultry litter because of the high organic content, which would inhibit the anammox process. Thus, this project is aimed at optimizing the nitrogen removal rate through partial nitrification anammox process (PN/A) to treat synthetic poultry litter wastewater. Nitrogen removal efficiencies will therefore be improved through optimizing the combination of three operating parameters including hydraulic retention time (HRT), dissolved oxygen (DO) concentration, and carbon to nitrogen (C/N) …


Reducing Dietary Crude Protein: Characterization Of Branched-Chain Amino Acid Antagonism In Modern Broiler Chickens, Craig William Maynard Dec 2021

Reducing Dietary Crude Protein: Characterization Of Branched-Chain Amino Acid Antagonism In Modern Broiler Chickens, Craig William Maynard

Graduate Theses and Dissertations

Reducing the crude protein content of broiler diets while maintaining performance has been a primary research area in nutrition. During the late 20th century, the bulk of this research has involved supplementing broiler diets with feed-grade amino acids and proving the economic benefits of their additions. To date, widespread adoption of feed-grade amino acids is limited to methionine, lysine, threonine, and to some extent valine. With valine and isoleucine gaining prevalence in commercial formulation, classic data on the antagonisms associated with the branched-chain amino acids has returned to the forefront of practical broiler nutrition research. Therefore, a series of 23 …


Precise Nitrogen Recommendations Improve Economic And Environmental Outcomes In Arkansas Rice Production, Cristin Roberts Dec 2021

Precise Nitrogen Recommendations Improve Economic And Environmental Outcomes In Arkansas Rice Production, Cristin Roberts

Graduate Theses and Dissertations

Soil testing has become an increasingly important tool in making agronomically efficient production management decisions. N-STaR is a N test used in rice production and is unique in its ability to selectively quantify soil organic-N compounds which are readily mineralizable for plant N uptake and contribute to growth and yield. This study uses historical (2002–2018) adoption rates of N-STaR, which is funded through Rice Checkoff funds, to calculate the total cost savings from N-STaR adoption. These cost savings alone would be the “typical” benefits used in a benefit-cost ratio of a public ally funded research program like N-STaR. However, we …


Sensitivity Of Soybean And Rice To Dicamba, Owen Wesley France Dec 2021

Sensitivity Of Soybean And Rice To Dicamba, Owen Wesley France

Graduate Theses and Dissertations

Although the integration of dicamba as a postemergence (POST) herbicide has proven useful in controlling many herbicide-resistant weeds, its damage to soybean at low rates, such as supplied by drift and volatility, has been well-documented. Injury to other crops, such as rice, from off-target movement of dicamba and other commonly used herbicides, such as glyphosate, may also occur. Practical options for mitigating injury and yield loss to soybean and other crops from dicamba off-target movement could prove beneficial if dicamba continues to be used during summer months. Experiments were conducted to determine the effects of multiple agricultural practices, including cultivar …


Adapting Animals: Nineteenth-Century British Literature, Science, And Media, Kristen Layne Figgins Dec 2021

Adapting Animals: Nineteenth-Century British Literature, Science, And Media, Kristen Layne Figgins

Graduate Theses and Dissertations

In the nineteenth century, Charles Darwin and other proponents of evolutionary theory provided a theoretical framework for discussing the question of humanity’s place in the world. These nascent theories emphasized the shared animal nature of humans and the nonhuman creatures who had once occupied a distinctly lower place on the chain of being. My dissertation addresses the question of how nineteenth-century scientific attitudes about animals were reflected in the literature of the period. By examining culture-texts from the nineteenth century, it is clear that literature was an active participant in extending scientific knowledge, often by playing with the blending categorical …


Post-Fire Tree Mortality And Regeneration Patterns As Proxies Of Conifer Forest Resilience, Sebastian Upton Busby Dec 2021

Post-Fire Tree Mortality And Regeneration Patterns As Proxies Of Conifer Forest Resilience, Sebastian Upton Busby

Dissertations and Theses

Shifting wildfire patterns and climate conditions, magnified by anthropogenic climate change, are threatening the resilience of conifer forests in North America and more specifically, the western US. If native conifer species are functionally maladapted to novel fire patterns and post-fire climate conditions, large-scale shifts in conifer forest structure, composition, and extent may occur as warming intensifies. Forest resilience in the context of fire and climate can be understood and quantified by the survival of trees through fire events and success of trees to regenerate post-fire and maintain population levels. In this dissertation, I use field observations and remote sensing to …


Runs Of Homozygosity In Killer Whale Genomes Provide A Global Record Of Demographic Histories, Andrew D. Foote, Rebecca Hooper, Alana Alexander, Robin W. Baird, Charles Scott Baker, Lisa Ballance, Jay Barlow, Andrew Brownlow, Tim Collins, Rochelle Constantine, Luciano Dalla Rosa, Nicholas J. Davison, John W. Durban, Ruth Esteban, Laurent Excoffier, Sarah L.Fordyce Martin, Karin A. Forney, For Full Author List, See Comments Below Dec 2021

Runs Of Homozygosity In Killer Whale Genomes Provide A Global Record Of Demographic Histories, Andrew D. Foote, Rebecca Hooper, Alana Alexander, Robin W. Baird, Charles Scott Baker, Lisa Ballance, Jay Barlow, Andrew Brownlow, Tim Collins, Rochelle Constantine, Luciano Dalla Rosa, Nicholas J. Davison, John W. Durban, Ruth Esteban, Laurent Excoffier, Sarah L.Fordyce Martin, Karin A. Forney, For Full Author List, See Comments Below

Faculty Research, Scholarly, and Creative Activity

Runs of homozygosity (ROH) occur when offspring inherit haplotypes that are identical by descent from each parent. Length distributions of ROH are informative about population history; specifically, the probability of inbreeding mediated by mating system and/or population demography. Here, we investigated whether variation in killer whale (Orcinus orca) demographic history is reflected in genome-wide heterozygosity and ROH length distributions, using a global data set of 26 genomes representative of geographic and ecotypic variation in this species, and two F1 admixed individuals with Pacific-Atlantic parentage. We first reconstructed demographic history for each population as changes in effective population size through time …


Residents’ Perceptions Of Small-Scale Rural Events: A Dual Theory Approach, Xu Li Dec 2021

Residents’ Perceptions Of Small-Scale Rural Events: A Dual Theory Approach, Xu Li

Consumer Sciences Faculty Publications

Previous studies have focused on residents’ perceived impacts on the host communities (perceived impacts at community level), and neglected residents’ perceptions of event impacts on their personal lives (perceived impacts at individual level). Built upon social exchange theory and social representation theory, this study explored how local residents perceived the impacts of small-scale recurring events in a rural area. A total of 208 valid responses were obtained through a self-administrated online survey. Paired sample t-tests and independent samples t-tests were employed to test the hypotheses. The results showed that rural residents perceived greater economic, social and environmental impacts at the …


Recreational Fishing For Western Rock Lobster: Estimates Of Participation, Effort And Catch From 2018/19–2020/21. Fisheries Research Report 313, Claire B. Smallwood, Karina L. Ryan, Alissa Tate, Cameron J. Desfosses Dec 2021

Recreational Fishing For Western Rock Lobster: Estimates Of Participation, Effort And Catch From 2018/19–2020/21. Fisheries Research Report 313, Claire B. Smallwood, Karina L. Ryan, Alissa Tate, Cameron J. Desfosses

Fisheries Research Reports

The Western Rock Lobster (WRL) (Panulirus cygnus) is one of the four Rock Lobster (RL) species found in Western Australia. It was the first fishery in the world to obtain Marine Stewardship Council Certification and the first in Western Australia to be managed under a resource allocation process. Catches from the commercial and recreational sectors are required to determine and monitor Total Allowable Catch (TAC), Total Allowable Recreational Catch (TARC) and proportion of Allowable Harvest Level (AHL) achieved. The TARC is set at 5% of the AHL and evaluated in the harvest strategy based on a 5-year average. Since 2018/19, …


Shore-Based Recreational Fishing In The Perth Metropolitan Area: 2014 – 2021. Fisheries Research Report 315, Alissa Tate, Claire B. Smallwood Dec 2021

Shore-Based Recreational Fishing In The Perth Metropolitan Area: 2014 – 2021. Fisheries Research Report 315, Alissa Tate, Claire B. Smallwood

Fisheries Research Reports

Recreational fishing is a popular activity in Western Australia, occurring throughout the state from private and charter boats, and from a variety of natural and man-made structures along the shore. Ongoing monitoring of the shore-based recreational fishery is essential to assist with monitoring, management evaluation and stock assessments for nearshore species. Especially for species such as Australian Herring and Southern Garfish who were the focus of recent management changes in 2015 (reduction of bag limit from 30 to 12) and 2017 (closure of Perth Metropolitan waters), respectively. An on-site roving creel survey to collect effort and catch data from shore …


Insights Into The Role And Regulation Of The Mitochondrial Unfolded Protein Response During Pathogen Infection, Mohammed Adnan Qureshi Dec 2021

Insights Into The Role And Regulation Of The Mitochondrial Unfolded Protein Response During Pathogen Infection, Mohammed Adnan Qureshi

Biology Dissertations - Archive

Mitochondria are essential cellular organelles known for their role in energy production, apoptosis, aging, calcium signaling and others. Due to their essential nature, mitochondria are often under attack by numerous pathogens as a means to promote their infection. Consequently, mitochondrial function is often perturbed during infection, a phenomenon that must be mitigated in order for the host to survive. Cells employ various tactics to repair damaged mitochondria during stresses such as pathogenic infection. One way of countering mitochondrial stress is through the recovery mechanism known as the mitochondrial unfolded protein response (UPRmt). The UPRmt supports mitochondrial recovery by promoting mitochondrial …


Virtual Reality Marketing In Hospitality And Tourism, King-Yin Wong Dec 2021

Virtual Reality Marketing In Hospitality And Tourism, King-Yin Wong

University of South Florida (USF) M3 Publishing

OVERVIEW

In the information explosion era, consumers are now better informed about different products and services than ever. It becomes increasingly challenging for every marketer to cater to the needs of these sophisticated consumers, which is their top priority amid the fierce competition. Capitalizing on its novelty and experiential nature, virtual reality (VR) is one of the latest technologies shown to have been effective in attracting and engaging consumers, particularly in the tourism industry. A complete understanding of VR technology and its strengths and weaknesses is conducive to a better assessment of the technological tool for marketers to determine the …