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2020

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A Comparative Study Of B-Class Culture And Kawaii Culture: A Case Study Of Pengsoo And Kumamon, Cai Wantong Jan 2020

A Comparative Study Of B-Class Culture And Kawaii Culture: A Case Study Of Pengsoo And Kumamon, Cai Wantong

Chulalongkorn University Theses and Dissertations (Chula ETD)

B-class culture is a unique type of South Korean culture, growing in popularity among the young Korean generation. Kawaii culture is the culture of cuteness in Japan, which has become an essential part of modern Japanese culture. In 2020, B-class representative- Pengsoo was accused of copying the Kawaii mascot- Kumamon. Most people compare them in terms of their appearance and PR strategies instead of their cultures. This thesis compares B-class culture and Kawaii culture based on the stratification, production, and consumption function theories. Through document information and sentiment analysis, B-class culture and Kawaii culture share similar generational stratification between the …

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English Language Assessment Policy And Agency Of English Teachers In Thailand, Benjamas Dhammarungruang Jan 2020

English Language Assessment Policy And Agency Of English Teachers In Thailand, Benjamas Dhammarungruang

Chulalongkorn University Theses and Dissertations (Chula ETD)

The concept of human agency has received increasing attention in the field of education in the past decade. Education researchers, those in the area of English language education included, have much to grapple with in exploring and conceptualizing agency of teachers—or teacher agency. This is because teacher agency has been emphasized in education policy, stressing the importance of teachers acting as "agents of change." Yet, ironically, education policy both enables and constrains teacher agency due to the conflicts between the rhetoric of policy text and the reality of teaching context faced by the teachers. This paradoxical situation, coupled with the …

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Stress Patterns And Metalinguistic Knowledge Before And After Praxis Intervention On The Pronunciation Of English Derivational Suffixed Words By Thai Learners, Chedtinee Piyapattaranop Jan 2020

Stress Patterns And Metalinguistic Knowledge Before And After Praxis Intervention On The Pronunciation Of English Derivational Suffixed Words By Thai Learners, Chedtinee Piyapattaranop

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research study investigated the stress patterns and metalinguistic knowledge of Thai learners on the pronunciation of English derivational suffixed words. The study compared how the learners performed before and after the praxis intervention, where the stress placement rules of English suffixed words were explicitly taught and trained. Thirty first-year university students were selected by stratified random sampling based on their proficiency levels and were grouped into the high and low proficiency groups. They took the pre-test which was the read aloud task of the base and the suffixed words. Their performance was recorded, and the stress patterns were analysed. …

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Environmental Impacts And Hazardous Characteristics Of Led Lamps Waste, Delpavita Koralege Lakshani Diluka Gunawardhaa Jan 2020

Environmental Impacts And Hazardous Characteristics Of Led Lamps Waste, Delpavita Koralege Lakshani Diluka Gunawardhaa

Chulalongkorn University Theses and Dissertations (Chula ETD)

LED lighting technology has strongly taken the Thai lighting market due to the high consumption in residential, industrial and commercial sectors so the sustainability of LED lamps chain is considered as a critical factor for Thai lighting market. Additionally LED lamps waste consist of toxic metals hence improper landfilling has high potential to create negative environment and human health impact due to toxic metals contamination to environment. Therefore, this study focused on (1) quantifying environmental impact due to consumption behaviors among industrial lighting consumers and (2) hazard characterization and toxicity estimation of improper landfilling of LED lamps waste. Environmental impact …

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The Popularity Of K-Pop In North East India: Case On The Increasing Fame Of Bts Between 14-29 Age Group, Eshani Bora Jan 2020

The Popularity Of K-Pop In North East India: Case On The Increasing Fame Of Bts Between 14-29 Age Group, Eshani Bora

Chulalongkorn University Theses and Dissertations (Chula ETD)

Hallyu Wave or Korean Wave in North East India began in the late 1990s pirated CDs, DVDs, and the Korean TV channel in Manipur due the Revolutionary People's Front ordered a ban on Hindi films and TV channels. The popularity of the Hallyu Wave has been present in the North East ever since due to many physical and cultural similarities. Today, due to the popularity of BTS, a seven-member boy group from South Korea who are the biggest boy group in the world have immensely popularized K-POP to the youth. Due to limited studies on K-POP in North East India, …

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Pvdf Hollow Fiber Membrane Modification For Dye Wastewater Treatment By Ozonation Membrane Contacting Process, Hanh Le Thi My Jan 2020

Pvdf Hollow Fiber Membrane Modification For Dye Wastewater Treatment By Ozonation Membrane Contacting Process, Hanh Le Thi My

Chulalongkorn University Theses and Dissertations (Chula ETD)

One of the main pollutions from textile wastewater is the dyeing wastewater containing color and organic matters. Among the treatment methods of dye wastewater, ozonation membrane contactor was used as the concept of this research. PVDF membranes were developed by pulse inductively coupled plasma (PICP) and grafted by organosilanes for hydrophobicity enhancement applied for dye wastewater treatment by ozonation membrane contactor. To obtain a stable grafting, the surface of PVDF hollow fiber membrane was activated by the plasma operating condition including two different plasma gases (oxygen and argon), applied voltage and pressure, plasma treatment shot, followed by grafting with four …

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Assessing Environmental Impact Through Dpsir Framework And Environmental Justice Lenses:A Case Study Of Inland Capture Fisheries In Mahakam River, Etik Sulistiowati Ningsih Jan 2020

Assessing Environmental Impact Through Dpsir Framework And Environmental Justice Lenses:A Case Study Of Inland Capture Fisheries In Mahakam River, Etik Sulistiowati Ningsih

Chulalongkorn University Theses and Dissertations (Chula ETD)

Inland capture fisheries significantly contribute to the achievement of SDG, but most inland capture fisheries are poorly managed or not managed at all. Inland fishery is often facing against the big-scale industrial project. In the Middle Mahakam Area, two dominant natural resources exploited for the industrial project are palm oil and coal mining. Palm oil production, coal mining production, the human population was increasing in the last ten years, and on the opposite, the water quality index is decreasing. However, although many previous studies suggested that fish catches are declining, fisheries statistics show the opposite data. Government statistics show that …

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Development Of X-Ray Shielding Material From Combination Of Amorphous Cellulose Of Used Paper, Barium Sulphate, And Natural Rubber, Harinate Mungpayaban Jan 2020

Development Of X-Ray Shielding Material From Combination Of Amorphous Cellulose Of Used Paper, Barium Sulphate, And Natural Rubber, Harinate Mungpayaban

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research aimed to fabricate X-ray shielding substrates using amorphous cellulose from office waste paper and eucalyptus pulp mixed with natural rubber to produce the prototypes. The amorphous cellulose was prepared using only the sulfuric acid at 0 °C to rearrange the crystalline chain to the amorphous chain. After that, the barium sulfate/amorphous cellulose composite (Ba/AC) was regenerated using barium chloride solution. The shielding sheets were formulated by mixing vulcanization natural rubber individual with Ba/AC from office waste paper (NR-W), the purified eucalyptus pulp (NR-E), and barium sulfate powder (NR-P). The NR-W and NR-E were shown the predominant attenuation than …

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Study Of Platelet Production From Megakaryocyte By Using Induced Pluripotent Stem Cell, Jaturawat Pawinwongchai Jan 2020

Study Of Platelet Production From Megakaryocyte By Using Induced Pluripotent Stem Cell, Jaturawat Pawinwongchai

Chulalongkorn University Theses and Dissertations (Chula ETD)

Thrombopoiesis is the process of platelet production from hematopoietic stem cells (HSCs). Glycoproteins (GP) Ib-IX-V that is expressed on the surface of megakaryocytes and platelets binds von Willebrand factor (VWF) plays roles in platelet production. Either the GPIb deficiency or hyper-function can cause macrothrombocytopenia, the molecular mechanisms remain unclear. In this study, the pathogenesis investigations were performed in the human induced pluripotent stem cell (hiPSC) model. CRISPR-Cas9 was used to generate the hiPSCs carrying a gain-of-function GP1BA p.M255V mutation which was described in platelet-type von Willebrand disease (PT-VWD). The GPIb deficiency hiPSCs were previously derived from a Bernard Soulier syndrome …

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Semiotic Landscape Of Bangkok Sex Tourism Spaces, Joey Andrew Lucido Santos Jan 2020

Semiotic Landscape Of Bangkok Sex Tourism Spaces, Joey Andrew Lucido Santos

Chulalongkorn University Theses and Dissertations (Chula ETD)

Sex tourism, though a potentially significant site of investigation, has received limited scholarly attention in the semiotic landscape research in the past two decades. Addressing this gap, I interrogate the discursive construction of Bangkok sex tourism spaces focusing on Silom areas, Cowboy alley, Nana Plaza. The study aims to identify the patterns of linguistic and semiotic choices in sexed signs, analyze the role of linguistic and semiotic resources in indexing gender and sexuality, and investigate the discursive construction of Bangkok sex tourism spaces. The data comprised 122 photographed sexed signs. I also did the non-participant observation in the areas investigated …

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Effect Of Ovalitenone On Non-Small Cell Lung Cancer Cells, Kittipong Sanookpan Jan 2020

Effect Of Ovalitenone On Non-Small Cell Lung Cancer Cells, Kittipong Sanookpan

Chulalongkorn University Theses and Dissertations (Chula ETD)

Cancer metastasis is the major cause of about 90% of cancer deaths. As epithelial-to-mesenchymal transition (EMT) is known for potentiating metastasis. In the present study aimed to elucidate the effect of ovalitenone on the suppression of EMT and metastasis-related behaviors, including cell movement and growth under detached conditions, and cancer stem cells (CSCs), of lung cancer cells. Ovalitenone, as a flavonoid was extracted from roots of Millettia erythrocalyx Gapnep., was the first reported to show the anti-migration activity of H460 and A549 lung cancer cells. Ovalitenone was used at concentrations of 0–200 μM. While it caused no cytotoxic effects on …

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Sky Castle: A Reflection Of Challenges Of Family Institution In Korean Society Through Tv Drama, Kittiwat Jongchalermchai Jan 2020

Sky Castle: A Reflection Of Challenges Of Family Institution In Korean Society Through Tv Drama, Kittiwat Jongchalermchai

Chulalongkorn University Theses and Dissertations (Chula ETD)

The purpose of this research is to investigate the existence of family institution in the context of changes in Korean society, as well as the societal reflections that come from them and the impact of education on family institutions. The methodology of this study is documentary research, which entails locating papers on current social issues in Korea, as well as content analysis, which examines scenes and dialogue in the series "Sky Castle". According to the study, Korean society places a high priority on scholastic achievement that it puts children under pressure and stress. All of these are represented through the …

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Economic Development Of Burma (1948-1958): The Clash Between The Capitalist-Based Economic Plan And Socialist Ideology Implementation, Kyaw Htet Jan 2020

Economic Development Of Burma (1948-1958): The Clash Between The Capitalist-Based Economic Plan And Socialist Ideology Implementation, Kyaw Htet

Chulalongkorn University Theses and Dissertations (Chula ETD)

Over 100 years of under British colony, Burma was liberated in 1948 inheritingmost of the colonial system especially in the administration and legal system however adopted the different political doctrine since the beginning. Socialism was chosen as the state ideology during the independent struggle and made it concrete by the AFPFL leaders especially by PM U Nu. Though widely hailed as a Socialist state yet not in the form of typical Socialist state seen in those Soviet-sphere countries but her own style combining the welfare system with traditional Buddhist culture. The first attempt of economic development on national scale was …

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Microencapsulation Of Black Cumin Seed Oil With Hydrocolloids Via Spray Drying, Najwa Yanya Santiworakun Jan 2020

Microencapsulation Of Black Cumin Seed Oil With Hydrocolloids Via Spray Drying, Najwa Yanya Santiworakun

Chulalongkorn University Theses and Dissertations (Chula ETD)

Nigella sativa is one of historical and miracle herbs been used for many centuries in different civilizations. Although its oil provides high nutritious values of fatty acids and phytochemicals, the strong odor and peppery taste limits its application in food products. In additions, the black cumin seed oil also poor solubility and rapid deterioration. A wise strategy to enhance organoleptic property and promote oil solubility is encapsulating the cold press black cumin seed oil with suitable wall materials via spray drying. In this study, eight water soluble hydrocolloids were used for formulating the mixed microcapsules. Only four formulations of microcapsules …

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Prediction Of Arsenic Contamination In Rayong Groundwater Basin Using Machine Learning Based Approaches, Narongpon Sumdang Jan 2020

Prediction Of Arsenic Contamination In Rayong Groundwater Basin Using Machine Learning Based Approaches, Narongpon Sumdang

Chulalongkorn University Theses and Dissertations (Chula ETD)

The present study used three algorithms consisting of Support Vector Machine (SVM), Random Forest (RF), and Artificial Neuron Network (ANN) to locate risk area of arsenic (As)contamination in Rayong coastal aquifers, Thailand. There were three parts in this study consisting of 1) selecting the proper parameters 2) selecting the appropriate model, and 3) constructing the risk map of As. To perform models efficiently, the parameters used to generate the models have to be selected based on the correlation of each hydrochemical parameter with As concentration, which could explain the mechanisms of As release in groundwater. Due to major parameters in …

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The Study Of Makeup Of Thai Female Fans Influencing From K-Pop Idols: Blackpink, Nichakon Parivatphun Jan 2020

The Study Of Makeup Of Thai Female Fans Influencing From K-Pop Idols: Blackpink, Nichakon Parivatphun

Chulalongkorn University Theses and Dissertations (Chula ETD)

With the increasing popularity of Korean idols in Thailand, it has become a trend among teenagers to follow their fashion, hair, and makeup. Korean Wave or Hallyu idols have become the object of envy of fans, and it is easy to find the behavioral trends of teenagers trying to imitate and follow their idols. The purpose of this research is to explore the make-up behavior of Thai female fans influenced by BLACKPINK and analyze the reasons and motivations in following the make-up behavior of their idol. The Attitude/Motivation Test Battery (AMTB), developed by Gardner (1985), was used for measuring the …

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Synergistic Activities Of Antibiotic Combinations Against Carbapenem-Resistant Klebsiella Pneumoniae And Mechanisms Of Carbapenem Resistance In Klebsiella Pneumoniae Clinical Isolates., Netchanok Muhummudaree Jan 2020

Synergistic Activities Of Antibiotic Combinations Against Carbapenem-Resistant Klebsiella Pneumoniae And Mechanisms Of Carbapenem Resistance In Klebsiella Pneumoniae Clinical Isolates., Netchanok Muhummudaree

Chulalongkorn University Theses and Dissertations (Chula ETD)

Carbapenem-resistant Klebsiella pneumoniae (CRKP) has been increasing reported worldwide. The aims of this study were to investigate the mechanisms of carbapenem resistance in K. pneumoniae Thai isolates and study the synergistic activities of antibiotic combinations against CRKP isolates. Two-hundred and forty CRKP clinical isolates were obtained from patients at King Chulalongkorn Memorial Hospital between September 2016 and April 2020. The antibiotic susceptibility testing was determined by agar dilution to imipenem, meropenem, amikacin, fosfomycin, ciprofloxacin and by broth microdilution to colistin. The prevalence rates of resistance to imipenem, meropenem, ciprofloxacin, fosfomycin, amikacin, and colistin were 90.42%, 91.67%, 95.84%, 41.25%, 20%, and …

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Factors Influencing Adoption And Usage Probability Of Automated Parcel Lockers, Orawee Thongkam Jan 2020

Factors Influencing Adoption And Usage Probability Of Automated Parcel Lockers, Orawee Thongkam

Chulalongkorn University Theses and Dissertations (Chula ETD)

The study proposes a model to predict probability to use Automated Parcel Locker (APL) in Bangkok by adopting Multiple Linear Regression. In addition, to help business to market to the right target and increase the intention to use, the study investigates factors influencing Intention to use APL by employing Structural Equation Model (SEM). The framework is developed based on Technology Acceptance Model (TAM) and other external factors. The questionaries were conducted for both methods with 718 observation and 500 responses, randomly selected. The results show that variables best predict probability to use APL is price set with discount, followed by …

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Drivers For Reverse Logistics Packaging In Circular Economy For Thailand Beverage Industry From The Manufacturer Perspective, Patiparn Sajjasophon Jan 2020

Drivers For Reverse Logistics Packaging In Circular Economy For Thailand Beverage Industry From The Manufacturer Perspective, Patiparn Sajjasophon

Chulalongkorn University Theses and Dissertations (Chula ETD)

In Thailand, Municipal Solid Waste (MSW) problems exist, and 15% are due to post-consumption beverage packaging that is left behind after the point of consumption. This study aimed to analyze driving forces in reverse logistics of post consumption packaging for Thailand beverage industry and examine impact of sustainability. 39 variables related to drivers, key success factors including sustainability also modeled. Questionnaire has been designed based on 11-point rating scale and Item-Objective Congruence performed by experts from the academic and business. Sampling conducted through 210 respondents from alcoholic and non-alcoholic manufacturers. Collected data analyzed by using structural equation modeling for hypotheses …

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Application Of Phage Display Technology For The Production Of Antibodies Againststreptococcus Suis Serotype 2, Pattarawadee Sulong Jan 2020

Application Of Phage Display Technology For The Production Of Antibodies Againststreptococcus Suis Serotype 2, Pattarawadee Sulong

Chulalongkorn University Theses and Dissertations (Chula ETD)

Streptococcus suis (S. suis) serotype 2 infection is problematic in the swine industry and responsible for most cases of human infection worldwide. Since current multiplex PCR cannot differentiate between serotypes 2 and 1/2, then serotype-specific antibodies (Abs) are required for serotype identification to confirm S. suis serotype 2 infection. This study aimed to generate Abs specific to S. suis serotype 2 by phage display from a human heavy chain variable domain (VH) antibody library. For biopanning, whole cells of S. suis serotype 2 were used as the target antigen. With increasing selection stringency, we could select the VH Abs that …

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Synthesis Of Nanoscale Zerovalent Iron (Nzvi) Derived From Lignin Containing Wastewater For Arsenic Removal, Phoomipat Jungcharoen Jan 2020

Synthesis Of Nanoscale Zerovalent Iron (Nzvi) Derived From Lignin Containing Wastewater For Arsenic Removal, Phoomipat Jungcharoen

Chulalongkorn University Theses and Dissertations (Chula ETD)

Nanoscale zerovalent iron (nZVI) plays a significant role in environmental remediation including the removal of arsenic from groundwater and drinking water. This study synthesized modified nZVI particles in order to remove arsenic in drinking water. Reductive precipitation under various conditions was used to produce non-modified nZVI (B-nZVI) and lignin-modified nZVI using either 1 g/L lignin solution (L-nZVI) or pulp and paper wastewater (P-nZVI) as the substrate. Ferrous to borohydride molar ratio of 1:1 was found to be the most appropriate ratio for L-nZVI and P-nZVI production since lignin was incorporated into the nZVI structure the most. According to TEM analysis, …

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Fishermen's Participation In Marine Litter Collection Schemes In Thailand, Phornphavit Thongphaijit Jan 2020

Fishermen's Participation In Marine Litter Collection Schemes In Thailand, Phornphavit Thongphaijit

Chulalongkorn University Theses and Dissertations (Chula ETD)

Marine litter is a global environmental problem that poses various threats to the environment, the economy and society. Its impacts, for example, are the cost of beach cleaning, tourism, the beautiful landscape and etc. Marine litter, which later breaks into microplastics, affects marine lives contributing to the loss of economy to the people who depend on them. Several measures are used to tackle marine litter, including prevention and reduction of waste generation, prevention and reduction of litter reaching the marine environment, and marine litter removal. The latter is essential to clean already-at-sea litter or marine debris. Thailand, among the top …

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Mechanisms Of Anthocyanin-Enrich Riceberry Rice Extract (Oryza Sativa L.) On The Regulation Of Nutrient Metabolisms And Adipogenesis, Phutthida Kongthitilerd Jan 2020

Mechanisms Of Anthocyanin-Enrich Riceberry Rice Extract (Oryza Sativa L.) On The Regulation Of Nutrient Metabolisms And Adipogenesis, Phutthida Kongthitilerd

Chulalongkorn University Theses and Dissertations (Chula ETD)

Riceberry rice, a new pigmented rice variety from Thailand, contained high anthocyanin content and expressed various biological activities. This study aimed to investigate the anti-obesity effects of Riceberry rice extract (RBE) in 3T3-L1 preadipocytes and to identify the mechanism of RBE and its phytochemicals on insulin secretion from pancreatic INS-1 cells. In 3T3-L1 cells, RBE inhibited preadipocyte proliferation by inducing cell cycle arrest without causing cytotoxicity. During adipogenesis, RBE downregulated transcription factor and adipogenic gene expression leading to the decrease in adipocyte number and triglyceride accumulation. Moreover, RBE reduced glucose uptake by downregulating glucose transporter 4 gene expression and enhanced …

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Influences Of Korean Presenters Toward Thai Consumers, Pilaiwan Makchaisataporn Jan 2020

Influences Of Korean Presenters Toward Thai Consumers, Pilaiwan Makchaisataporn

Chulalongkorn University Theses and Dissertations (Chula ETD)

The objectives of this research are to investigate the relationship between Korean Wave in Thailand and Thai consumers resulting in Thai products hiring South Korean as the brand presenter to promote its products in Thailand. This study is focusing on Thai products with South Korean presenters from 2007 to the present as well as studying the factors of the consumers' decision to purchase in Thai products with South Korean presenters, such as general consumer information, attitude towards products with South Korean presenters, external influences affecting product consumption, and product consumption behavior. However, this study provided a questionnaire to consumers who …

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Perspectives And Challenges Of Green Hotel In Thailand, Pornwajee Sangmanee Jan 2020

Perspectives And Challenges Of Green Hotel In Thailand, Pornwajee Sangmanee

Chulalongkorn University Theses and Dissertations (Chula ETD)

The hotel business is intense resource consumption such as water, energy, and non-durable products to delight customers, leading to environmental problems. With this regard, the transformation of the green hotel and environmental saving programs can dwindle the hotel property's adverse impacts. The purposes of this paper are 1) to study the perception of hotel practitioners and stakeholders toward the critical challenges of green hotel transformation and 2) to propose the recommendations for green hotel operations and certification scheme in Thailand. The study employed mixed methods to collect the data. The in-depth interviews were along with field observation; the interviews data …

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Digital Transformation Factors Influencing The Sustainability Of Logistics Service Providers In Thailand, Putthiwat Singhdong Jan 2020

Digital Transformation Factors Influencing The Sustainability Of Logistics Service Providers In Thailand, Putthiwat Singhdong

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research explores and develops digital transformation factors influencing the logistics service-provider sector in Thailand while also examining the impact of sustainability factors associated with digital transformation. Divided into two parts, Part one of the theoretical study framework covers 21 factors relating to logistics, including drivers, objectives, implications, and success factors. The second part concerns 23 factors associated with logistics sustainability, including economic, environmental, and social aspects. This quantitative empirical research was conducted using an online questionnaire instrument, and a structural equation modeling (SEM) technique was used to test the proposed model. The findings from 545 respondents who related with …

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The Roles Of Ros And P21 In Apoptosis-Inducing Effect Of Cepharanthine In Human Colorectal Cancer Cells, Rattana Saetung Jan 2020

The Roles Of Ros And P21 In Apoptosis-Inducing Effect Of Cepharanthine In Human Colorectal Cancer Cells, Rattana Saetung

Chulalongkorn University Theses and Dissertations (Chula ETD)

Cepharanthine (CEP), a natural compound isolated from Stephania cepharantha Hayata, has been shown to possess anti-cancer activity against several cancers including colorectal cancer (CRC) cells. Previously, it was found that cytotoxicity of CEP was associated with ROS generation and p21Waf1/Cip1 expression. However, information regarding to the molecular mechanisms underlying the apoptosis-inducing effects of CEP in CRC cells is still limited. Therefore, the present study aimed to evaluate the roles of ROS and p21Waf1/Cip1 in the apoptosis-inducing effect of CEP in two human colorectal cancer cells lines, p53 wild-type HCT116 cells and p53 mutant HT-29 cells. The results demonstrated that CEP …

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Factor For Thai Transgender Women Having Korean Stlyed Aesthetic Surgery, Sahatta Meksuteepitak Jan 2020

Factor For Thai Transgender Women Having Korean Stlyed Aesthetic Surgery, Sahatta Meksuteepitak

Chulalongkorn University Theses and Dissertations (Chula ETD)

This research investigated some important factors affecting decision of Thai transgender women having Korean-styled aesthetic surgery. There were two main objectives for this research, which were 1) to study Thai transgender women's opinion and attitude toward Korean-styled aesthetic surgery, and 2) to identify the factors that affect decision on having Korean-styled aesthetic surgery for Thai transgender women. This research adopted a quantitative approach using online questionnaire as the research instrument. 375 sets of questionnaire were collected in this research. All questionnaires were filled by Thai transgender women who have had through Korean-styled aesthetic surgery. The data were summarized using descriptive …

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The Promotion Of French Language And Culture By Alliance Française In Bangkok, Thailand, Shu-Chin Huang Jan 2020

The Promotion Of French Language And Culture By Alliance Française In Bangkok, Thailand, Shu-Chin Huang

Chulalongkorn University Theses and Dissertations (Chula ETD)

The French language plays an important role in international society. It is widely used in commerce, diplomatic and academic fields, and is generally recognised as a representative of high culture. However, the language is facing a fast decline in Southeast Asia due to globalisation, which has expanded the role of English very rapidly all over the world. To solve the problem of the decrease in the role of French in the world, Alliance Française was established to disseminate the knowledge of French language and culture around the world. This study aims to analyse the strategies used by Alliance Française to …

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The Strategy Of Using Foreign Idols To Make K-Pop Entertainment Companies Success In Global Market: The Case Study Of Thai K-Pop Idols, Sida Smarnmit Jan 2020

The Strategy Of Using Foreign Idols To Make K-Pop Entertainment Companies Success In Global Market: The Case Study Of Thai K-Pop Idols, Sida Smarnmit

Chulalongkorn University Theses and Dissertations (Chula ETD)

This study explores the strategy of using foreign idols to makes K-POP entertainment companies successful in the global market. This research is qualitative research and analysis of people's perspectives from the interview of three groups of people and related research documents. In addition, this research used the generalized double diamond model by Chang Moon to analyze K-POP entertainment company's strategies. The results of study on the strategy of using foreign idols to make K-POP entertainment companies success in global market were (1) K-pop idol production system, appearance, and characteristic. (2) Thai K-pop idol production strategy and Social Network Strategy (3) …

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