Digital Commons Network^™

The Effect Of Athlete Celebrity Endorsement On Attitude Toward Brand And Purchase Intention, Yunheui Jeon

Theses, Dissertations and Capstones

In today’s intense marketing environment, the use of celebrity endorsers in advertising is a popular strategy to promote products over the competitors. Prior research has studied that the endorser-product congruence (Kamins & Gupta, 1994; Till & Busler, 2000), endorser-consumer congruence (Choi & Rifon, 2012; Hosany & Martin, 2012; Sirgy, 1982; 1985), and endorser credibility (Lee & Koo, 2015; McCracken, 1989; Ohanian, 1990; 1991) can influence consumers’ responses, such as attitude toward the ad, attitude toward the brand, and purchase intention. The high degree of congruence between celebrity image and product leads more positive consumers’ attitude toward ad, brand, and purchase …

Resistance Training Does Not Induce Uniform Adaptations To Quadriceps, Gerald T. Mangine, Michael J. Redd, Adam M. Gonzalez, Jeremy R. Townsend, Adam J. Wells, Adam R. Jatjner, Kyle S. Beyer, Carleigh H. Boone, Michael La Monica, For Complete List Of Authors, See Publisher's Website.

College of Health and Human Services

Resistance training may differentially affect morphological adaptations along the length of uni-articular and bi-articular muscles. The purpose of this study was to compare changes in muscle morphology along the length of the rectus femoris (RF) and vastus lateralis (VL) in response to resistance training. Following a 2-wk preparatory phase, 15 resistance-trained men (24.0 ± 3.0 y, 90.0 ± 13.8 kg, 174.9 ± 20.7 cm) completed pre-training (PRE) assessments of muscle thickness (MT), pennation angle (PA), cross-sectional area (CSA), and echo-intensity in the RF and VL at 30, 50, and 70% of each muscle's length; fascicle length (FL) was estimated from …

2018 Transformations Program, State University Of New York At Cortland

Transformations

Originally established as Scholars' Day in 1997, Transformations is a day-long conference devoted to showcasing the wide array of scholarship, research and creative activities occurring on campus. In 2012, a new emphasis on student research lead to a name change to Transformations: A Student Research and Creativity Conference. This event focuses on student research, which is defined as an original investigation or creative activity through the primary efforts of a student or group of students. The work should show problem-solving skills and demonstrate new conceptual outcomes.

A Case Study Of International Students’ Social Adjustment, Friendship Development, And Physical Activity, Shaung Li, Sam Zizzi

Faculty & Staff Scholarship

Previous literature has focused on international student’s social transition and monocultural and bicultural ties. Little research has explored international students’ multicultural friendship development and the role that physical activity plays in their social interaction. The current case study explored a group of international students’ friendship development and the social aspect of physical activity. Data from individual interviews (pre and post), and 5 months of participant observations was used to describe two female international students’ experiences. Results suggested international students faced both language and cultural barriers in their social interactions with American students. Engagement in physical activities served as the context …

Communication And Engagement Strategies For Promoting Division Iii College Sports: An Exploratory Study, Lisa D. Spiller, Dae-Hee Kim, Matt Hettche

Atlantic Marketing Journal

College sports programs are embracing promotional activities that aim to create spectators and fans for live-action events. Whereas relationship marketing and fan engagement tactics are a mainstay of professional sports organizations, their inclusion within college sports programs is not ubiquitous. This study explores the promotional strategies for college sports, surveys the sports marketing literature, and presents findings from a spectator/fan questionnaire (n = 600) conducted with full-time enrolled students for a Division III college sports team. The twofold purpose of the questionnaire was to investigate what motivates student-spectators to attend men’s college basketball games and how to increase the level …

Undergraduate Catalog, 2018-2019, Valparaiso University

Undergraduate Catalogs

No abstract provided.

Taylor University Catalog 2018-2019, Taylor University

Undergraduate Catalogs

The 2018-2019 academic catalog of Taylor University in Upland, Indiana.

In League? Destination Marketing Organisations And Football Clubs In The Virtual Space, Gerard Dunne, David Proctor, Sheila Flanagan

Articles

Logic dictates that Destination Marketing Organisations (DMOs), while representing many stakeholders, should leverage a location’s most visible assets to enhance the attractiveness of the destination at any given opportunity. This study examines the manner and extent to which four major European football franchises are mentioned and promoted on the official digital marketing platforms of their respective cities; Amsterdam, Barcelona, Manchester and Munich. A tailor made content analysis tool is used to conduct a systematic investigation of the virtual platforms over which the DMOs of these cities exert a modicum of control. The content of these platforms is scrutinised from three …

Online Master's Programs 2018, Nova Southeastern University

Shepard Broad College of Law Course Catalogs

No abstract provided.

Debunking The Ncaa's Myth That Amateurism Conforms With Antitrust Law: A Legal And Statistical Analysis, Thomas A. Baker Iii, Marc Edelman, Nicholas M. Watanabe

Tennessee Law Review

This article provides the first detailed study to show that paying college football players does not decrease fan interest in watching college football-substantially debunking the NCAA's myth that amateurism conforms to the requirements of antitrust law. Part I of this article details the history of collegiate sports in the United States and the NCAA's amateurism rules. Part II examines the origins and evolution of the NCAA's procompetitive presumption defense of amateurism; a legal fiction that presumes consumer interest in amateurism justifies a quasi-antitrust exemption for the NCAA's "no pay" rules. Part III sets the framework for our empirical study by …

Ua19/16/1/5 Hilltopper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

No abstract provided.

Ua19/16/1/1 2018 Baseball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018 baseball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

2018-19 Nsu Sharks Men's Basketball Schedule, Nova Southeastern University

NSU Athletics Sports Programs and Media Guides

No abstract provided.

Undergraduate Catalogue 2018-2019, Seton Hall University

Undergraduate Catalogues

No abstract provided.

University Of Northern Iowa Football 2018, University Of Northern Iowa

Athletics Media Guides

Contents:

--Quick Facts/Schedule/Contents
--Personnel Breakdown
--Alphabetical Roster
--Numerical Roster
--Roster by Position Group (103-Man Roster)
--Mark Farley Era...
--The Program
--Learfield Sports/Panther Sports Network
--Mark Farley - Head Coach 18th Season
--John Bond - Quarterbacks 2nd Season
--David Braun - Special Teams 2nd Season
--Ryan Clanton - offensive Line 1st Season
--Nick Danielson - Tight Ends 4th Season
--Quentin Griffin - Running Backs 1st Season
--Jeremiah Johnson - Defensive Coord/Safeties 12th Season
--Pat McCann - Wide Receivers 2nd Season
--Bryce Paup - Defensive Line 5th Season
--Aairon Savage - Defensive Backs 1st Season
--D. J. Vokolek - Assistant Head Coach/Linebackers …

Panther Volleyball 2018, University Of Northern Iowa

Athletics Media Guides

Contents:

--University of Northern Iowa Athletics Communications
--2018 University of Northern Iowa Volleyball Roster
--2018 University of Northern Iowa Volleyball Schedule
--Bobbi Petersen - Head Coach 19th Year
--Kalani Mahi - Assistant Coach 15th Year
--Kim Davis - Assistant Coach 17th Year
--Michelle Bolte - Director of Volleyball Operations 17th Year
--Chelsea Lowe - Athletic Trainer
--Macy Ubben - Volunteer Assistant Coach
--Student Managers
--Meet the Panthers
--2017 Review
--UNI Combined Team Statistics
--Career Leaders
--Season Leaders
--Single Match Records
--Team Season Records
--Team Match Records
--Records by Class
--Yearly Leaders
--Year-by-Year Stats
--All-Time Coaching Wins Leaders
--Memorable Milestones
--UNI's …

2018 Associate's Degree Exit Survey, Southwestern Oklahoma State University

Assessment Center Reports

Exit Surveys produced by the SWOSU Assessment Center.

2018 - 2019, Gardner-Webb University Graduate Academic Catalog, Gardner-Webb University

Graduate Academic Catalogs

2018 - 2019, Gardner-Webb University Graduate Academic Catalog. A. Frank Bonner, president.

Ua19/16/2 Athletic Media Relations Press Releases, Wku Athletic Media Relations

WKU Administration Documents

General WKU athletics press releases for 2018.

Undergraduate Catalog Of Studies, 2017-2018, University Of Arkansas, Fayetteville

Undergraduate Catalog of Studies

No abstract provided.

Annual Report, 2017-2018, University Of Arkansas, Fayetteville. College Of Education And Health Professions

College of Education and Health Professions Annual Reports

Beginning in 2004/2005- issued in online format only

Clemmer College Extramural Funding Research Impact Report - 2018, Clemmer College, East Tennessee State University

Clemmer College Research Impact Reports

No abstract provided.

General Undergraduate Catalog, 2018-2019, Marshall University

Marshall University Catalogs 2010-2019

Marshall University Undergraduate Course Catalog for the 2018-2019 academic year.

Three S’S Of Undergraduate Course Architecture: Compatibilities Of Setting, Style And Structure, Patricia R. Robertson, Victor Wakeling

Economics, Finance & Quantitative Analysis Faculty Publications

Three separate baseline decisions are recommended when designing an undergraduate course prior to considering any course content. The “Three S” course design decisions include determining (1) the setting (on-campus, online or hybrid), (2) the learning style (passive or active), and (3) the learning structure (instructor-regulated or student-regulated). This theoretical paper identifies connections within and among these interrelated decisions and illustrates the compatible course design combinations. The paper finds that the online setting has the fewest compatible “Three S” combinations and the hybrid setting has the most compatible combinations.

Ua19/16/1 Women's Basketball Media Guide, Wku Athletic Media Relations

WKU Administration Documents

2018-19 women's basketball media guide produced by WKU Athletic Media Relations, includes athletic records and statistics, photographs, schedule and information regarding opponents.

Ua19/16/1/5 Lady Topper Golf 2017-18 Season Statistics, Wku Athletic Media Relations

WKU Administration Documents

Statistical analysis of the 2017-18 women's golf team season.

The Influence Of Price, Status Consumption And Reference Groups On Consumer Attitude To Purchase Counterfeit Sport Products In Uae, Hamza Salim Khraim

Irish Business Journal

The purpose of this study is to explore factors that influence the consumers' attitude to purchase counterfeit sports products in the UAE. We will examine the influence of price, status consumption and reference groups on consumers’ attitudes to purchase counterfeited sport products in the UAE. A sample of 235 respondents was collected for the study, which was carried out in two famous sports retailers GO Sports and Rebook in the UAE. The collected data were analyzed using SPSS. Different analytical tools have been used including, descriptive statistics, and multiple regression. Results show that price and reference groups have a positive …

Linfield Digest, Linfield Magazine Staff

Linfield Magazine

Brief articles and photos of events and news about Linfield College

2018 Fifth-Year Interim Report, Leah Graham

SACS

No abstract provided.

Incivility In The Workplace: The Experiences Of Female Sport Management Faculty In Higher Education, Elizabeth A. Taylor, Robin Hardin, Natalie Welch, Allison B. Smith

Faculty Publications

Access to higher education for women has dramatically increased in the United States during the past 50 years. Female college graduates have reversed the figures and gone from being outnumbered by their male counterparts 3 to 2 in the 1970s, to now outnumbering male college graduates 3 to 2. Women also graduate from masters and doctoral programs at a higher rate than men.

However, increases in the number of women obtaining college and advanced degrees has not translated to comparable representation in faculty positions or leadership roles in higher education. This lack of women in leadership positions, as well as …