Digital Commons Network^™

Camping For The Need Of Speed: An Analysis Of The Motives Of Nascar Fanatics To Rv Camp At Racing Events, Dylan P. Williams, Cheryl R. Rode, Mark A. Slavich

Global Sport Business Journal

Traveling to attend sporting events has become an increasingly popular activity in recent years. Prior investigations of sport tourism found individuals travel primarily because of the social aspect of the experience while the location of the event was relatively unimportant. Although traveling via recreational vehicles (RVs) gained in popularity, little research examined RV tourism in the context of NASCAR. Therefore, this study investigated the motives of RV tailgaters to Talladega Superspeedway and the role of destination image in individuals’ decision to travel. Results displayed RV tailgaters to Talladega were most motivated by the event’s destination image. In addition, race attractiveness …

The Relationship Between Perceived Event Service Quality And Direct Spending By Marathon Participants, Robert Case, Tanujit Dey, Christian Boughner, Greg Dowd, Bryan Smith

Global Sport Business Journal

The purpose of this study was to examine the relationship between participant perceived event service quality and direct spending at a marathon event while controlling for demographic differences. Data for this study was collected online after the conclusion of the event from 1,370 respondents who participated in a multi-day marathon event. A relatively strong positive relationship was found between the marathon participant’s perceived event service quality levels and direct spending at the event. The higher the level of perceived service quality then more direct spending by event participants occurred. It was found that demographic data could not be used to …

#Selfpromote: A Case Study Analyzing Promotion On Nbc’S Official 2016 Olympic Instagram Account, Kevin Hull, Miles Romney, Ann Pegoraro, Matt Stillwell

Global Sport Business Journal

The 2016 Summer Olympic Games in Rio de Janeiro, Brazil offered researchers an opportunity to investigate how Olympic broadcasters utilized social media to promote their televised coverage. This study focuses on posts shared by the National Broadcasting Corporation (NBC) on the network’s official Olympic Instagram account. Guided by the theory of the firm, the research examined nearly 1,050 Instagram posts from @NBCOlympics shared between the Opening and Closing Ceremonies to determine what percentage were promotional, what sports were more heavily promoted, and which athletes were featured most often in the network feeds. The analysis revealed that only 10% of all …

Mapping A Subfield’S Sociology Of Science: A 25-Year Network And Bibliometric Analysis Of The Knowledge Construction Of Sports Crisis Communication, Jennifer L. Harker, Adam J. Saffer

Faculty & Staff Scholarship

Sport crisis communication research has emerged as a substantial subfield of communication, sport communication, and crisis communication. The purpose of this study is to assess the development and diffusion of the subfield’s scholarly works to uncover the influential authors, theories, and journals central to the subfield’s knowledge construction process. We chart the development of the subfield by combining network analysis and bibliometric methods. Our analysis of 25 years of scholarship in 25 journals reveals seven major areas of focus in sport crisis communication with an emphasis on applied and critical cultural scholarship. Furthermore, our research indicates that the Journal of …

Modeling The Relationship Between Identity And Self-Efficacy In Intercollegiate Studentathletes: An Exploratory Study, Aaron Goodson

Graduate Theses, Dissertations, and Problem Reports (ETD)

No abstract provided.

Organisational Sustainability In National Sports Federations In Egypt, Fawzy Alawady

Plymouth Business School Theses

Organisational sustainability is associated with the concept of organisational development, which emanates from the resources and capabilities that the organisation has in place. Sustainable organisations possess a strategic system, which is reliant on sustainable resources, and good capabilities that lead to strategic success. This study sets out the extent to which the Egyptian National Olympic Committee (ENOC) and its members the National Federations (NFs) are able to create organisational sustainability. The purpose of this research is to empirically study organisational sustainability and to provide insight into its creation within NFs. It has used a mixed-methods strategy that involved two phases. …

2018 Georgia Southern University Men's Soccer Roster, Georgia Southern University

Men's Soccer Records

• Georgia Southern University Athletics 2018 Men's Soccer Roster

2018 Georgia Southern University Softball Roster, Georgia Southern University

Women's Softball Records

• 2018 Softball Roster

2017-2018 Georgia Southern University Women's Swimming And Diving Roster, Georgia Southern University

Women's Swimming Records

• 2017-18 Swimming and Diving Roster

2018 Georgia Southern University Men's Soccer Media Guide, Georgia Southern University

Men's Soccer Records

• Media Guide 2018 Men's Soccer

Sports Logistics Outsourcing: A Conceptual And Qualitative Study In The Equine Industry, Stephen E. Genchev, Gordon Gray, Stacia Wert-Gray

AMTP Proceedings 2018

The equine industry, despite its considerable impact on the economy, remains overlooked in contemporary supply chain research. The current paper aims at narrowing the gap along two directions: First, the equine industry supply chain is conceptualized, and its main participants and relationships involved are identified. Second, the complex nature of these relationships is illustrated within the context of a specific strategic decision, outsourcing. For years, outsourcing was considered a formal transaction-cost economics decision with little or no consideration for additional factors. This limiting perspective provides the stimulus for the current study’s use of a qualitative approach to get a better …

Enhancing The Fan Experience In The Sport Industry, Christ Croft, Dennis Phillips, Brian Crow

AMTP Proceedings 2018

Much attention has been given lately to the term “fan experience”, often in the context of improved Wi-Fi connectivity, larger video boards, game-day smartphone apps, and entertainment during every stoppage of play (Muret, 2014; Kaplan, 2014). What is often overlooked in this focus on technology is the human element; namely, how game-day staff and team personnel interact with guests. These interactions can include security checkpoints, providing accurate information, crowd management, parking control, access control, and all other guest touchpoints. When staff members work in a culture of service, these guest interactions will reflect positively on your venue.

Measuring The Effectiveness Of Nba Marketing Techniques: A Comparison Between Small And Large Market Teams, Kyle Ronkartz, Ronald Dick, Christopher Atwater, Robert Baker, Craig Esherick

AMTP Proceedings 2018

“NBA teams use a variety of marketing techniques to try to increase game attendance.” (Dick and Turner 2007) Past studies have been done on comparisons of marketing techniques in different seasons (Dick and Sack, 2003), and the comparison of value between fans and marketing directors (Dick and Turner, 2007). Thus, this study is focused on comparing the difference in the value of marketing strategies between “small” market and “large” market teams in the NBA. This study will give us a better understanding on the difference in marketing techniques for “small” market teams compared to the “large” market teams.

The Image Of India As A Travel Destination And The Attitude Of Viewers Towards Indian Tv Dramas, Usep Suhud, Gregory B. Willson

Research outputs 2014 to 2021

For a few decades now, various television stations in Indonesia have been broadcasting foreign drama series including those from a range of Asian countries, such Korea, India, Turkey, Thailand and the Philippines . This study aims to explore attitude towards Asian drama in those countries and the destination image of the country where the drama emanates from as perceived by the audiences. This study applied a mixed-methodology approach in order to explore particularly attitudes towards foreign television drama productions. There is a paucity of study exploring the attitudes of audiences towards Indian television dramas and a limited study focussing on …