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2014

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Articles 481 - 510 of 618

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The Effect Of Fans’ Attitudes On Sponsorship Outcomes: Evidence From An Exploratory Study In Greece, Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis Jan 2014

The Effect Of Fans’ Attitudes On Sponsorship Outcomes: Evidence From An Exploratory Study In Greece, Pantelis Nassis, Nicholas D. Theodorakis, Yannis Afthinos, Haralambos Kolybalis

Journal of Applied Sport Management

This study examines the effect of sport involvement and fans’ beliefs about sponsorship on certain sponsorship outcomes in the context of professional basketball. Quantitative data were collected from a survey of 222 spectators attending a professional basketball game in Greece. A confirmatory factor analysis (CFA) was employed to examine the validity of the scale. Overall, the examination of the structural parameters indicated that attitude towards sponsors was significantly predicted by sport involvement and beliefs about sponsorship, while it significantly predicted purchase intentions, word of mouth, and fans’ satisfaction from the use of sponsor’s products.

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A Case Study Of Regional Sport Organization Development In Triathlon, Andrew J. Martin, Andrea N. Eagleman, Petr Pancoska Jan 2014

A Case Study Of Regional Sport Organization Development In Triathlon, Andrew J. Martin, Andrea N. Eagleman, Petr Pancoska

Journal of Applied Sport Management

The current qualitative case study examined how a Regional Sport Organization (RSO) in New Zealand dealt with macro and micro environmental pressures in the development and evolution of increasing participation in the sport of triathlon over a 15-year period. Organizers managed a total participation increase from 300 adult participants in 1999 to close to 1,200 in 2012–13. An increase in child participants from 300 in 2004 to 3,400 in 2012–13 also took place. Archives of the results of the respective adult and children’s series of triathlon events from 1998–2013 were analyzed along with the environmental pressures. The findings indicated that …

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Sport Fans And Online Data Collection: Challenges And Ethics, Brody J. Ruihley, Robin Hardin Jan 2014

Sport Fans And Online Data Collection: Challenges And Ethics, Brody J. Ruihley, Robin Hardin

Journal of Applied Sport Management

The growth of online communities and social networking has provided opportunities to investigate sport fans from a wide range of perspectives. Motivations to consume online media and engage in interactive web functions are areas providing new and innovative research opportunities. There are several ethical considerations when conducting research in an online environment. This article discusses four major ethical values of honesty, responsibility, justice, and beneficence and how each relates to online data collection. Specifically, these four values will guide the discussion focused on issues of intrusion, interaction, and invitation in online communication contexts. Researchers and administrators must consider fans and …

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Marketing Stadiums As Event Venues: Modified Balanced Scorecard (Mbsc) Evaluation Of Minor League Baseball Websites As An Emarketing Tool, Charles Parrish, Seungwon "Shawn" Lee, Ji-Ho Kim Jan 2014

Marketing Stadiums As Event Venues: Modified Balanced Scorecard (Mbsc) Evaluation Of Minor League Baseball Websites As An Emarketing Tool, Charles Parrish, Seungwon "Shawn" Lee, Ji-Ho Kim

Journal of Applied Sport Management

Maximizing and gaining access to stadium related revenue streams, including non-game day social and corporate event rentals, is a critical factor for the financial viability of professional sports teams. Minor League Baseball (MiLB) teams and Independent baseball league (Indy) teams are no exception and franchise owners strive to maximize ancillary business opportunities, including stadium usage year-round. Currently, teams are marketing their venues through various mediums, including their websites. Considering the implications of eMarketing on MiLB and Indy teams’ ability to target and solicit social and corporate event customers it is critical to evaluate current eMarketing efforts. This study employs the …

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Sport Website Interactivity Effects: An Analysis Of The Relationships Between Interactivity, Attitudes, And Intentions To Revisit, Young Ik Suh, Taesoo Ahn, Paul M. Pedersen Jan 2014

Sport Website Interactivity Effects: An Analysis Of The Relationships Between Interactivity, Attitudes, And Intentions To Revisit, Young Ik Suh, Taesoo Ahn, Paul M. Pedersen

Journal of Applied Sport Management

The purpose of this study was to examine the theoretical relationships between three dimensions of interactivity (i.e., active user control, two-way communication, and real-time information) and website effectiveness variables (i.e., attitudes toward the sport website and intentions to revisit). In addition, this study compared the proposed interactivity model with a rival model to identify the role of attitude as a mediating factor. The Structural Equation Modeling (SEM) analysis with a convenience sample of 235 participants revealed that the proposed interactivity model performed better and was more parsimonious than the rival model. The results also indicated that the variable relating to …

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Understanding Baseball Consumption Via In-Home Gaming, Joey Gawrysiak, Brendan Dwyer, Rick Burton Jan 2014

Understanding Baseball Consumption Via In-Home Gaming, Joey Gawrysiak, Brendan Dwyer, Rick Burton

Journal of Applied Sport Management

Baseball in-home gaming has evolved and expanded from the age of wooden tabletop or cardboard games with spinners and/or dice to the advent of electronic gaming via analytically advanced fantasy baseball leagues and baseball video games. Video games, a new form of social media, are now a multibillion-dollar a year industry in the United States with children, teens, and adults spending significant portions of time playing video simulations of baseball. Baseball video games have consistently evolved to offer highly realistic graphics including visuals and sounds that encourage modern in-home gamers to spend longer times playing. This work aims to shed …

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Social Media Platforms’ Use In Building Stakeholder Relationships: The Case Of National Sport Organizations, Gashaw Abeza, Norm O'Reilly Jan 2014

Social Media Platforms’ Use In Building Stakeholder Relationships: The Case Of National Sport Organizations, Gashaw Abeza, Norm O'Reilly

Journal of Applied Sport Management

Social media has been widely touted by the popular media as an ideal tool to develop and sustain positive relationships between an organization and its stakeholders through the creation of dialogue. This research explores the validity of this claim via relationship marketing theory. The specific goal was to investigate how National Sport Organizations (NSOs) use their official Facebook and Twitter pages to create relationship dialogue with their stakeholders. A content analysis was conducted on the official Twitter and Facebook pages of 24 Canadian NSOs, and three hypotheses were tested. Results are contrary to the claims of those promoting social media, …

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Gonzaga University Factbook 2014-15, Institutional Research, Gonzaga University Jan 2014

Gonzaga University Factbook 2014-15, Institutional Research, Gonzaga University

Institutional Research

The Gonzaga University Factbook contains information on student enrollments, demographic profiles, admissions statistics, majors, retention and graduation rates, degree completions, faculty information, and more. It is updated annually with the most current and commonly-needed information about Gonzaga University.

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2014 Otterbein Football Game Day Program, Otterbein University Jan 2014

2014 Otterbein Football Game Day Program, Otterbein University

Football Programs

No abstract provided.

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2014 Otterbein Football Media Guide, Otterbein University Jan 2014

2014 Otterbein Football Media Guide, Otterbein University

Football Programs

No abstract provided.

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2014 Commencement Program, Morehead State University. Registrar's Office. Jan 2014

2014 Commencement Program, Morehead State University. Registrar's Office.

Morehead State Commencement Programs

2014 commencement programs of Morehead State University.

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A Heads-Up On Traumatic Brain Injuries In Sports, Samuel D. Hodge Jr., Shilpa Kadoo Jan 2014

A Heads-Up On Traumatic Brain Injuries In Sports, Samuel D. Hodge Jr., Shilpa Kadoo

Journal of Health Care Law and Policy

No abstract provided.

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Management Whitepaper: The Introduction And Application Of Sports Analytics In Professional Sport Organizations: A Case Study Of The Tampa Bay Lightning, Michael Mondello, Christopher Kamke Jan 2014

Management Whitepaper: The Introduction And Application Of Sports Analytics In Professional Sport Organizations: A Case Study Of The Tampa Bay Lightning, Michael Mondello, Christopher Kamke

Journal of Applied Sport Management

Research Problem The purpose of this paper is to share best practices of how one professional sports organization, the Tampa Bay Lightning, has successfully integrated analytics within several departments to help management make business-related decisions. This paper introduces and applies a timely topic impacting professional sport organizations—sports analytics. Although analytics have been used for player personnel decisions related to paying, acquiring, and retaining talent, teams have also begun using analytics as a tool to assist with ticket pricing, product demand, scheduling, sponsorship ROI, Customer Relationship Management (CRM), and other financial/managerial applications. Therefore, this paper would likely be useful to stakeholders …

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The Introduction And Application Of Sports Analytics In Professional Sport Organizations, Michael Mondello, Christopher Kamke Jan 2014

The Introduction And Application Of Sports Analytics In Professional Sport Organizations, Michael Mondello, Christopher Kamke

Journal of Applied Sport Management

While professional sports organizations continue to seek techniques to augment their on-field success, the growth of sports analytics has concurrently become increasingly competitive and complex. However, despite these recent developments and availability of data, much of the information shared between organizations, academicians, and practitioners is often limited and anecdotal. In this paper, we sought to provide a brief overview of analytics and subsequently share several best practice examples of how one National Hockey League (NHL) franchise, the Tampa Bay Lightning, integrates analytical techniques into several core business entities. An organizational emphasis on Customer Relationship Management (CRM) provides management with valuable …

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Management Whitepaper: An Audience Interpretation Of Professional Athlete Self-Presentation On Twitter, Katie Lebel, Karen Danylchuk Jan 2014

Management Whitepaper: An Audience Interpretation Of Professional Athlete Self-Presentation On Twitter, Katie Lebel, Karen Danylchuk

Journal of Applied Sport Management

Research Problem The purpose of this paper is to explore audience interest in the self-presentation strategies of professional athletes on Twitter and ascertain the self-presentation strategies that are perceived as most important to an athlete’s digital image. This research is important because it indicates not only what Twitter users are interested in, but also what types of content potential non-users might be enticed by. The study offers evidence of broad Twitter awareness among a varied demographic of sport consumers and suggests that sport fans may not be as interested in the personal details of their favourite athletes’ lives as previously …

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Examining The Development Of A Social Media Strategy For A National Sport Organisation A Case Study Of Tennis New Zealand, Ashleigh-Jane Thompson, Andrew J. Martin, Sarah Gee, Andrea N. Eagleman Jan 2014

Examining The Development Of A Social Media Strategy For A National Sport Organisation A Case Study Of Tennis New Zealand, Ashleigh-Jane Thompson, Andrew J. Martin, Sarah Gee, Andrea N. Eagleman

Journal of Applied Sport Management

The application of technology and the rise in social media has not gone unnoticed in sports and has become a vital tool for sport marketers as sport consumers’ media consumption grows. This paper offers an analysis on the development and maintenance of a social media strategy for a National Sport Organisation (NSO) in New Zealand. This initiative, implemented for Tennis New Zealand (TNZ) in 2010, was conducted to provide a minority sport (in terms of mainstream media) with its first online social media presence. This study involved a qualitative and quantitative analysis of Tennis New Zealand’s (TNZ) development and maintenance …

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Sharing Is Caring: An Exploration Of Motivations For Social Sharing And Locational Social Media Usage Among Sport Fans, Galen Clavio, Evan Frederick Jan 2014

Sharing Is Caring: An Exploration Of Motivations For Social Sharing And Locational Social Media Usage Among Sport Fans, Galen Clavio, Evan Frederick

Journal of Applied Sport Management

The purpose of this study was to examine motivations for social sharing and using locational social media within the framework of uses and gratifications. Specifically, fans of five college football teams were surveyed regarding social sharing and their use of locational social media applications. Exploratory factor analysis revealed two factors for the social sharing of sport-related check-ins, including promotion, fanship, and personal gain. Regarding incentives for the future use of locational social media and social sharing, fans revealed that they were motivated by recognition and monetary factors. The findings indicated a strong desire among fans to feel a sense a …

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Management Whitepaper: Sharing Is Caring An Exploration Of Motivations For Social Sharing And Locational Social Media Usage Among Sport Fans, Galen Clavio, Evan Frederick Jan 2014

Management Whitepaper: Sharing Is Caring An Exploration Of Motivations For Social Sharing And Locational Social Media Usage Among Sport Fans, Galen Clavio, Evan Frederick

Journal of Applied Sport Management

Research Problem The purpose of this paper is to examine the phenomenon of social sharing via locational social media in sport and to examine what motivations sport fans have for sharing of information in a public manner via these social media. Social sharing and locational social media are an area of growing importance to both sport organizations and their fans due to the interactive nature of the involved media and the ability of teams to simultaneously foster fan community initiatives as well as monetary incentives. This research contains information that reveals reasons why fans of college athletics share sport event-related …

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Innovation With Information Technologies And Using Nostalgia As An Organizational Strategy, Mojdeh Pajoutan, Chad Seifried Jan 2014

Innovation With Information Technologies And Using Nostalgia As An Organizational Strategy, Mojdeh Pajoutan, Chad Seifried

Journal of Applied Sport Management

The purpose of this paper is to show how sport organizations can use innovation through information technology (IT) to support the pursuit of nostalgia by revenue-oriented sport organizations as an organizational strategy to improve or maintain their fan nation. Collectively, a five-stage flowchart is offered that demonstrates an innovation process using IT for nostalgia to improve the placement of sport organizations in competitive markets. The foundation for this work’s approach is based on expanding Damanpour and Schneider’s (2006) three stages of innovation process in organizations, which include 1) initiation, 2) adoption decision, and 3) implementation. Wolfe’s (1994) “process of innovation” …

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Commitment To Diversity: The Impact Of Diversity And Inclusiveness On Athletic Department Organizational Attractiveness And Job Pursuit Intentions, Trevor Bopp, Andrew Goldsmith, Matthew B. Walker Jan 2014

Commitment To Diversity: The Impact Of Diversity And Inclusiveness On Athletic Department Organizational Attractiveness And Job Pursuit Intentions, Trevor Bopp, Andrew Goldsmith, Matthew B. Walker

Journal of Applied Sport Management

Given the lack of minorities in intercollegiate athletics, it is important for athletic departments to enhance inclusion and diversity practices to better manage diversity. These efforts will ultimately make the organization more attractive for potential applicants. Research suggests a strong relationship between applicant perceptions of organizational attractiveness and job choice decisions. However, little work has been devoted to understanding whether an organization's commitment to diversity enhances these perceptions. The purpose of this study was to determine the impact of an athletic department's commitment to diversity on its perceived attractiveness and the job pursuit intentions of potential applicants. Participants (N = …

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There's An App For That: The Development Of An Nfl Team Mobile Application, Greg Greenhalgh, Brendan Dwyer, Brian Biggio Jan 2014

There's An App For That: The Development Of An Nfl Team Mobile Application, Greg Greenhalgh, Brendan Dwyer, Brian Biggio

Journal of Applied Sport Management

Technological advances, such as mobile applications (apps) are enhancing the way many sport fans interact with their favorite teams. Many sport organizations have started to utilize mobile apps in an effort enhance fans' experience at the stadium and abroad. The current case study examines the adoption of a mobile app by a NFL team. The adoption of innovation framework provided by Hoeber and Hoeber (2012) was used to guide seven interviews with key decision-makers within the NFL team, with findings overlaid on the three stages and three determinants of innovation adoption. Findings revealed the team's need to interact with fans …

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An Investigation Into The Existence Of Child Sex Abuse Policies Within Youth Sport Day Camps, Dennis A. Johnson Jan 2014

An Investigation Into The Existence Of Child Sex Abuse Policies Within Youth Sport Day Camps, Dennis A. Johnson

Journal of Applied Sport Management

In light of the recent childhood sexual abuse (CSA) stories, this investigation involved semi-structured interviews of the directors of five youth sport day camps (n=5) serving a total of approximately 300 children. The purpose was to determine if camp directors developed camp policy/procedures, oriented the staff with regard to childhood sexual abuse, and if they had a documented plan should allegations of CSA occur. Results indicate that day camp directors in this sample do not have a written policy or procedures to deal with CSA issues, and they do not hold staff orientation to discuss safeguarding campers. Nearly all of …

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Sport Team Nonprofit Organizations: Are Sports Doing Well At "Doing Good"?, Emily Sparvero, Aubrey Kent Jan 2014

Sport Team Nonprofit Organizations: Are Sports Doing Well At "Doing Good"?, Emily Sparvero, Aubrey Kent

Journal of Applied Sport Management

The outcomes and motivations of athletes and teams who engage in CSR activities are widely studied, but little to no attention has been paid to the management and operation of professional sport team nonprofit organizations (NPOs). In this study, the financial records of the charitable NPOs of 84 United States based professional sport teams from 2002 to 2010 were analyzed. Results indicate that there are differences in efficiency based on the ways in which team NPOs are classified. Additionally, team NPOs are compared to nonprofit industry standards, and the Team Nonprofit Score (TNS) is introduced as a tool to compare …

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2014-2015 Lynn University Academic Catalog, Lynn University Jan 2014

2014-2015 Lynn University Academic Catalog, Lynn University

Academic Catalogs

No abstract provided.

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Student Handbook: Van D. And Barbara B. Fishback Honors College, Van D. And Barbara B. Fishback Honors College Jan 2014

Student Handbook: Van D. And Barbara B. Fishback Honors College, Van D. And Barbara B. Fishback Honors College

Honors College Annual Reports

No abstract provided.

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Additional Support Or Extravagant Cost? : Student-Athletes' Perceptions On Athletic Academic Centers., Matthew R. Huml, Meg G. Hancock, Matthew J. Bergman Jan 2014

Additional Support Or Extravagant Cost? : Student-Athletes' Perceptions On Athletic Academic Centers., Matthew R. Huml, Meg G. Hancock, Matthew J. Bergman

Faculty and Staff Scholarship

The purpose of this study was to investigate student-athlete perceptions of the academic resources and support staff within stand-alone athletic academic centers. An online survey was completed by 196 NCAA Division-I student-athletes at two private institutions in the Northeast and one public institution in the Midwest. Results showed both public and private institution student-athletes preferred receiving advising related to their academics from either an academic or faculty advisor instead of their athletic advisor. Additional results show senior student-athletes questioning the career planning resources available to them, private student-athletes perceiving a lack of resources, and public student-athletes perceiving greater hindrances by …

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The Daily Gamecock, Monday, December 1, 2014, University Of South Carolina, Office Of Student Media Jan 2014

The Daily Gamecock, Monday, December 1, 2014, University Of South Carolina, Office Of Student Media

December

No abstract provided.

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Injured Athletes' Preferences Regarding Source Of Emotional Support, Kristin Kutz Jan 2014

Injured Athletes' Preferences Regarding Source Of Emotional Support, Kristin Kutz

Honors Projects

Athletes often experience emotional distress as a result of an injury. Feelings of loss, decreased self-esteem, frustration, and anger are not uncommon. Athletic trainers (ATs) who work with injured athletes are focused on helping the progression of athletes' physical healing, but their role in helping athletes emotionally and psychologically is often unclear. There are twelve Athletic Training Education Competencies that the National Athletic Training Association requires to be taught to undergraduate AT students, one of them being psychosocial intervention and referral. However, little research has been done to define the exact role of ATs in this area, as well as …

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2013-2014 Annual Student Assessment Report, Southwestern Oklahoma State University Jan 2014

2013-2014 Annual Student Assessment Report, Southwestern Oklahoma State University

Assessment Center Reports

Annual Student Assessment Report produced by the SWOSU Assessment Center

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From The 2014 World Cup To The 2016 Olympics: Brazil's Role In The Global Anti-Corruption Movement, Andrew B. Spalding Jan 2014

From The 2014 World Cup To The 2016 Olympics: Brazil's Role In The Global Anti-Corruption Movement, Andrew B. Spalding

Law Faculty Publications

This Comment is the first in a series of publications on Brazil's efforts and, we hope, its successes in reducing corruption in the 2016 Olympic Games. It is written as part of a course at the University of Richmond School of Law entitled "Brazil, Corruption, and the 2016 Summer Olympics"-the co-authors are eight students and their pro- fessor. While the ultimate product will be a comprehensive analysis of the role of Brazilian law in controlling corruption, this Comment has a more modest purpose. It will discuss the various trends and forces that have converged on Brazil's hosting of the Games, …

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