Digital Commons Network^™

Decision Making In A Sequential Game: The Case Of Pitting In Nascar, Alan Deck, Cary Deck, Zhen Zhu

ESI Publications

This article uses data from NASCAR to examine strategic decision making with professional players and high stakes. The authors look at driver decisions to pit, enabling car performance to be improved at the cost of track position. Unlike other sports choices that have been used to test game-theoretic play, pitting decisions occur sequentially. Therefore, optimal decision making should result in the sub-game perfect equilibrium outcome. After estimating the likelihood of successfully passing another driver, the authors find some evidence that drivers make optimal decisions; however, driver behavior is also consistent with a simple heuristic of following the preceding car.

The Impact Of Need For Uniqueness, Loyalty Proneness, And Identification On The Likelihood Of Brand Extension Purchases, Stephen Ross, Patrick Walsh, Megan B. Shreffler

Global Sport Business Journal

As sport organizations seek new ways to generate revenue and interact with their fans, brand extensions will continue to be a popular strategy to do so. While research has examined how consumers evaluate brand extensions in sport, little is known as to what impacts a consumer’s decision to purchase team related extensions. This study examined the impact on potential brand extension purchase of three factors suggested to influence consumer purchase behavior (need for uniqueness, loyalty proneness and identification). Respondent-driven sampling (RDS) was used to collect 509 useable surveys though a paper-based instrument. The results of the study suggest that of …

Influence Of Volunteer Motivations On Satisfaction For Undergraduate Sport Management Students, David Pierce, James Johnson, Nathan Felver, Elizabeth Wanless, Lawrence Judge

Global Sport Business Journal

Attracting, satisfying, and retaining volunteers can be a challenge for undergraduate sport management programs responsible for staffing athletic events. The purpose of this study was to examine the influence of student (volunteer) motivations on their satisfaction volunteering at sporting events. For this study, 103 undergraduate sport management students at a Midwestern University who volunteered with the co-curricular sport management club completed a 51-item survey. The volunteer satisfaction and motivation questions used in this study were adapted from Clary et al. (1998) and Bang and Ross (2009). Multiple regression was used to predict the satisfaction level of volunteer experience based on …

Battle Of The Sexes: Gender Analysis Of Professional Athlete Tweets, Lauren M. Burch, Galen Clavio, Andrea N. Eagleman, Evan L. Frederick, Matthew Blaszka

Global Sport Business Journal

This study employed a content analysis to determine the frames utilized by American professional athletes on Twitter, and if differences existed in the employment of frames across gender. The 100 most recent tweets from 18 professional athletes, nine male and nine female, participating in the 2012 London Olympics were analyzed to investigate frame utilization. Analysis revealed no statistical difference in frame utilization across gender, and the primary utilization of the frame of athlete as an everyday individual by both sets of athletes, which aligns with traditional feminine gender roles. These results both support and counter the framing of male and …

Desired Leadership Styles In Classroom And Court: Comparing Ideal Coaching And Teaching Styles Of Collegiate Student-Athletes, Elzbieta Klein

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this study was to compare student-athletes' ideal coaching leadership styles and teaching leadership styles. Further, this study examined the relationship between student-athletes' level of argumentativeness and verbal aggressiveness and their ideal leadership styles. Student-athletes (N=67) were surveyed about their ideal coaching and teaching leadership styles and their communication traits. The averages of each leadership styles were compared to rank them from most ideal to least ideal. Student-athletes prefer the leadership styles of Paternalistic, Democratic, and Transformational for coaches and the leadership styles of Laissez-Faire and Transactional for teachers. Student-athletes' argumentativeness and verbal aggressiveness were related to some …

2014 Georgia Southern University Men's Soccer Roster, Georgia Southern University

Men's Soccer Records

• 2014 Men's Soccer Roster

2013-14 Georgia Southern University Basketball Roster, Georgia Southern University

Men's Basketball Records

• 2013-14 Men's Basketball Roster

2013-2014 Georgia Southern University Women's Basketball Media Guide, Georgia Southern University

Women's Basketball Records

• Georgia Southern 2013-2014 Women's Basketball Media Guide

2013-2014 Georgia Southern University Men's Golf Media Guide, Georgia Southern University

Men's Golf Records

• 2013-14 Golf Media Guide

2014 Aasu Men's Basketball Guide, Armstrong State University

Armstrong Athletics: Men's Basketball Records (Archived)

No abstract provided.

2014 Fall Commencement, Georgia Southern University

Commencement Programs

No abstract provided.

2014 Aasu Women's Basketball Guide, Armstrong State University

Armstrong Athletics: Women's Basketball Records (Archived)

No abstract provided.

Ready To Write: Exploring The Student Perspective On The Transition To College, Julie Sullivan

Doctoral Dissertations

Written communication is a cornerstone of college and career success, yet many students arrive at college underprepared for the writing demands of the academic discourse community. The potential reasons for the perceived gap in writing ability point to the ongoing challenges of education in the United States. As the population pursuing college degrees becomes more diverse, expectations differ between high school and college, equity in education issues persist and standardization focuses on academic skills, overlooking the potential role that nonacademic or "soft" skills play in student success. When decisions are made to address these concerns, the student perspective is frequently …

Structural Relationship Among Loss Aversion, Emotion, And Sport Consumption: The Case Of Ncaa Men’S Basketball Tournament Bracketology, Brian H. Yim, Kevin K. Byon, Thomas A. Baker

AMTP Proceedings 2014

The NCAA Men’s Division I Basketball Championship, known to fans as March Madness, is one of the most popular annual sporting events in the United States. Despite its economic impact on the sports industry, relative few studies have examined phenomena surrounding the March Madness bracket. Some (e.g., Kaplan &Garstka, 2001; McCrea &Hirt, 2009) have focused on how to make accurate predictions for the tournament. However, sports marketers need to understand why and how participants make decisions when filling out their brackets, and no studies have investigated this behavior. To fill this void, the current project was conducted to explain the …

Monetizing Social Media In The Sport Industry--Or Not?, Dallas Branch Jr., Jason Falls

AMTP Proceedings 2014

One of the vexing issues for sport marketers is how one can develop marketing strategies and programs to utilize social media in order to "monetize" this effort. No one can argue the other 5 of 6 business drivers of social media marketing" (Falls, personal communications, 2013). These 5 include the following: Enhance Branding and Awareness Protect Brand Reputation Facilitate Customer Service Build Community Facilitate Research and Development However, when it comes to the sixth driver--"Drive Sales/Leads", sport organizations have found it difficult to affect their ability to "monetize" social media marketing efforts in this regard. It is this inability or …

Sports Fantasy Camps: Opportunities For Amtp Members, Mark Mitchell, Gregory Turner

AMTP Proceedings 2014

Sports Tourism is one of the fastest growing areas of the global travel and tourism industry. More organizations are providing more immersive experiences for a growing (and increasingly diverse) fan base by developing Sports Fantasy Camps. This manuscript provides an overview of such Camps and broader Sports Experience Tourism in the area around the Coastal South Carolina (i.e., North Carolina, South Carolina, Georgia, and Florida).

Developing And Reassessment Of Consumer Based Brand Equity Model In Sport (Case Study Of Soccer Clubs In Iranian Premier League), Mahdi Bigdely, Habib Honari, Rahman Aqayi, Mahdi Aghazadeh

AMTP Proceedings 2014

The main purpose of this study was to develop a valid and reliable model for evaluation of brand equity in sport teams in Iran. In this research, considering the importance and vital role of brand equity in sport teams and infancy of brand equity topic, Ross (2008) model of spectator based brand equity in sport was reassessed and after evaluating it, new Spectator Based Brand Equity in Sport model was proposed of sport teams Iran.

A Systematic Review Of Episodic Volunteering In Public Health And Other Contexts, Melissa K. Hyde, Jeff Dunn, Paul A. Scuffham, Suzanne K. Chambers

Research outputs 2014 to 2021

Background: Episodic volunteers are a critical resource for public health non-profit activities but are poorly understood. A systematic review was conducted to describe the empirical evidence about episodic volunteering (EV) in the public health sector and more broadly. Study location, focus and temporal trends of EV research were also examined. Methods. Twelve key bibliographic databases (1990-April week 2, 2014) were searched, including Google Scholar. Empirical studies published in English in peer-reviewed journals that identified participants as EVs who volunteered to support Not-for-Profit organisations in the health and social welfare sectors were included. EV definitions, characteristics, economic costs, antecedents and outcomes …