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December 2013, Issue 5, James Madison University Uhc Marketing Team

Potty Mouth

No abstract provided.

Deca2013, Robert Kelly

Robert Kelly Manuscripts

From December 2013 Robert Kelly Archives

Decc2013, Robert Kelly

Robert Kelly Manuscripts

From December 2013 Robert Kelly Archives

Decb2013, Robert Kelly

Robert Kelly Manuscripts

From December 2013 Robert Kelly Archives

Deci2013, Robert Kelly

Robert Kelly Manuscripts

From December 2013 Robert Kelly Archives

Dech2013, Robert Kelly

Robert Kelly Manuscripts

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Dece2013, Robert Kelly

Robert Kelly Manuscripts

From December 2013 Robert Kelly Archives

Recliner, Robert Kelly

Robert Kelly Manuscripts

Short play from Robert Kelly Archive

Presenting: The Liberal Arts & Engineering Studies Program, Lauren Cabrales

Liberal Arts and Engineering Studies

No abstract provided.

Weddings And Sustainability: A Case Study Examining Green Practices At Green With Envy Events, Jessica Roth

Recreation, Parks, and Tourism Administration

Green with Envy Events is a sustainable event planning company based out of San Diego, California. This company was used when conducting a case study examining sustainable wedding practices. The research was gathered using internet research, academic journals, and information from the Green with Envy Events website. The company demographics were examined and the company’s sustainable practices were analyzed by comparing various aspects to a complete checklist. It was found that there are numerous sustainable materials and services that can be used, that sustainable materials and services are a better option than non-sustainable materials and services, and that the company …

An Examination Of The Best Practices Of Experiential Marketing In Selected Popular Beverage Companies, Taylor Matthews

Recreation, Parks, and Tourism Administration

In recent years, marketing efforts have shifted from traditional marketing strategies toward experiential marketing in order to ensure that consumers become emotionally attached to a brand. Experiential marketing strategies help companies create relationships with consumers and engage them through unique and memorable experiences. The purpose of this study was to examine the use of experiential marketing in three popular beverage companies. The research for this study was conducted using a best practices matrix created by the researcher, which examined experiential marketing strategies for selected popular beverage companies in the soft drink industry. The results of this study indicate that each …

An Examination Of Branding Strategies For Selected Major League Baseball Organizations, Kaitlyn Defanti

Recreation, Parks, and Tourism Administration

The implementation of successful branding strategies is crucial for all sport organizations to enhance revenue, sponsorships, and brand loyalty. To facilitate successful practices, it is important that organizations are aware of the most common branding strategies as well as the strategies of their competitors. The purpose of this study was to examine the best practices of branding strategies for the five Major League Baseball franchises in the state of California. Data were collected from five selected Major League Baseball teams. The instrument utilized in this study was a checklist covering branding strategies with an additional section for notes. The results …

Census And Mapping Of Chorro Creek Bog Thistle In Reservoir Canyon, San Luis Obispo, Ca, Tyler Michael Lutz

Biological Sciences

Chorro Creek bog thistle (Cirsium fontinale var. obispoense) is a federally endangered variety of Fountain thistle endemic to western San Luis Obispo County. The U.S. Fish and Wildlife Service knows of nineteen populations, many with multiple colonies. A population was discovered in the Reservoir Canyon Natural Reserve in 2001, but has not been monitored or described since the time of its discovery. In fall of 2013, a census of the population was performed, the four colonies were mapped, and a floristic survey was conducted. A field experiment was initiated to determine if reducing the riparian canopy coverage can …

Social Media Marketing: A Best Practices Analysis Of Selected Destination Magazines, Claire Hird

Recreation, Parks, and Tourism Administration

Social media is rapidly becoming one of the most efficient, wide-reaching and successful forms of marketing used by organizations all over the world. Destination magazines, for example, offer a wide variety of services and products, and one of the most effective ways to reach loyal customers as well as potential customers is through social media outlets. The purpose of this study was to determine the best practices of social media marketing techniques amongst Sunset Magazine, Travel + Leisure Magazine, and Coastal Living Magazine. The instrument used was a checklist and matrix that were developed to analyze the most effective use …

Culturally Speaking: You Don't Know Beans About Cottage Cheese, Phillip Tong

Dairy Science

No abstract provided.

Geoelectrical Detection Of Water Table Depth At Two Locations In The Los Osos Groundwater Basin, Hallie A. Douglas

Natural Resources Management and Environmental Sciences

The city of Los Osos sits on top of a coastal groundwater aquifer which is the sole supplier of all its residential, agricultural, and industrial water needs. Lacking a sewer system, the upper aquifer became progressively contaminated with nitrates over several decades. Groundwater pumping eventually shifted to the lower aquifer, however seawater intrusion of the lower aquifer caused by over-pumping has further degraded water quality. The Los Osos groundwater basin provides an excellent field region to examine the utility of geophysical methods for characterizing aquifer structure. In this study shallow (<20 >m) electrical resistivity imaging methods were performed at two …

Equipment Maintenance And Replacement Decision Making Processes, Michael W. Gage

Industrial and Manufacturing Engineering

This project contains recommendations for the decision making processes for support and production equipment maintenance and replacement for a large defense contractor. Recent literature has been reviewed to provide perspective on current trends in the field. A complete evaluation of their current processes and systems is included with recommendations on areas for improvement. A decision support system is also proposed to supplement their existing decision making.

Fixture For Carbon Fiber Spar Of Human Powered Helicopter, David John Ikeda, Luis Gonzalez

Industrial and Manufacturing Engineering

The following report describes our contribution to Cal Poly Human Powered Helicopter for the 2012 competition for the Sikorsky Prize offered by the American Helicopter Society. In order to win this prize the team needs to build and fly a human powered helicopter for more than 60 seconds reaching and altitude of 3 meters while staying in a 10 meter square box. Our team was created to support the integration of Carbon Fiber parts, specifically the carbon fiber spars with rotor and landing gears. Precise cutting and accurate drilling was needed and our team was tasked with creating a fixture …

From Resources And Activities To Value For Customers Within Systems Of Service Systems, Steven Alter

Business Analytics and Information Systems

This paper addresses important challenges related to the 2013 SIG-SVC workshop’s theme, “Delivering and Managing Services in Systems of Service Systems.” It provides an operational view of systems of service systems (SOSS) in the form of a new metamodel that significantly extends previous metamodels related to work systems and service systems. An operational view of this type is necessary for understanding and analyzing existing service systems and for designing improvements and new service systems.

The metamodel’s perspective on service and service systems agrees only partially with service dominant logic and other current ideas in service science. The paper starts by …

Information Systems To Support “Door-Step Banking”: Enabling Scalability Of Microfinance To Serve More Of The Poor At The Bottom Of The Pyramid, Lakshmi Mohan, Devendra Potnis, Steven Alter

Business Analytics and Information Systems

Microfinance provides financial services to the extremely poor who are not served by banks. At the heart of microfinance is microcredit which provides small loans to the unbanked poor to seed small local businesses. Microfinance may help alleviate poverty because access to finance has a positive impact on economic development. The unmet need of the poor for financial services spawned over 11,000 microfinance institutions (MFIs) by 2010, but 90 percent of these MFIs are small with fewer than 10,000 clients. This article presents three case examples of MFIs in India that deployed information systems (IS) to increase the scale of …

“Big Data” In Workplace Research: Using High Technology To Assess Workplace Collaboration, Jay Brand, Gabor Nagy

Faculty Publications

No abstract provided.

Compromise Of Endogenous Neuropeptide W Production Abrogates The Dipsogenic And Pressor Effects Of Angiotensin Ii In Adult Male Rats, A. T. Pate, G. L.C. Yosten, W. K. Samson

Biological Sciences Faculty Research & Creative Works

Neuropeptide W (NPW), an endogenous ligand for the G-protein coupled receptor GPR7, is produced in neurones in the rat hypothalamus and brain stem known to be important in the control of food intake and the neuroendocrine response to stress. In previous studies, central administration of NPW during the light phase increased food and water intake and elevated prolactin and corticosterone levels in conscious, unrestrained male rats. In the present study, central administration of small-interfering RNA (siRNA) reduced NPW levels in the hypothalamus and resulted in a failure of angiotensin II to stimulate water drinking or increase mean arterial pressure. In …

Oscoda Woods, Rachael Abell

The Prairie Light Review

No abstract provided.

Immobilization Of Lead In Contaminated Firing Range Soil Using Biochar, Deok Hyun Moon, Jae-Woo Park, Yoon-Young Chang, Yong Sik Ok, Sang Soo Lee, Mahtab Ahmad, Agamemnon Koutsospyros, Jeong Hun Park, Kitae Baek

Civil Engineering Faculty Publications

Soybean stover-derived biochar was used to immobilize lead (Pb) in military firing range soil at a mass application rate of 0 to 20 wt.% and a curing period of 7 days. The toxicity characteristic leaching procedure (TCLP) was performed to evaluate the effectiveness of the treatment. The mechanism responsible for Pb immobilization in military firing range soil was evaluated by scanning electron microscopy-energy dispersive x-ray spectroscopy (SEM-EDX) and x-ray absorption fine structure (XAFS) spectroscopy analyses. The treatment results showed that TCLP Pb leachability decreased with increasing biochar content. A reduction of over 90 % in Pb leachability was achieved upon …

Huntsman Alumni Magazine, Fall 2013, Usu Jon M. Huntsman School Of Business

Huntsman Business Magazine

Alumni magazine for the Jon M. Huntsman School of Business at Utah State University.

The Huntsman Post, December 2013, Usu Jon M. Huntsman School Of Business

Jon M. Huntsman School of Business Huntsman Post Issues Collection

Monthly newsletter for the Jon M. Huntsman School of Business at Utah State University.

Phosphatidic Acid Interacts With A Myb Transcription Factor And Regulates Its Nuclear Localization And Function In Arabidopsis, Xuemin Wang, Hongyan Yao, Geliang Wang, Liang Guo

Biology Department Faculty Works

Phosphatidic acid (PA) has emerged as a class of cellular mediators involved in various cellular and physiological processes, but little is known about its mechanism of action. Here we show that PA interacts with WEREWOLF (WER), a R2R3 MYB transcription factor involved in root hair formation. The PA-interacting region is confined to the end of the R2 subdomain. The ablation of the PA binding motif has no effect on WER binding to DNA, but abolishes its nuclear localization and its function in regulating epidermal cell fate. Inhibition of PA production by phospholipase Dζ also suppresses WER’s nuclear localization, root hair …

Private Copyright Reform, Kristelia A. García

Michigan Telecommunications & Technology Law Review

The government is not the only player in copyright reform, and perhaps not even the most important. Left to free market negotiation, risk averse licensors and licensees are contracting around the statutory license for certain types of copyright-protected content, and achieving greater efficiency via private ordering. This emerging phenomenon, herein termed “private copyright reform,” presents both adverse selection and distributive justice concerns: first, circumvention of the statutory license goes against legislative intent by allowing for the reduction, and even elimination, of statutorily mandated royalties owed to non-parties. In addition, when presented without full term disclosure, privately determined royalty rates can …

Interactive Methods And Collaborative Performance: A New Future For Indirect Infringement, Josh Rychlinski

Michigan Telecommunications & Technology Law Review

An individual is liable for patent infringement if he infringes one or more patented claims either directly under 35 U.S.C. § 271(a) or indirectly under 35 U.S.C. § 271(b) or § 271(c). In 2012, the Federal Circuit clarified its interpretation of § 271(b) and § 271(c) in the case of Akamai v. Limelight. However, the court failed to address issues of “divided” direct infringement, where two or more entities combine and together complete each and every step of a method claim, but no single entity does all of the steps. This Note walks through the history of the judicial interpretation …

Business Outlook, Vol. 29, No. 4, December 2013

Business Outlook for West Michigan

No abstract provided.