Digital Commons Network^™

American Marketing Students’ Attitudes Towards Online Classes, Sam Fullerton

AMTP Proceedings 2013

A sample of 304 American marketing students from four regionally diverse universities provided insight regarding their attitudes towards online education. Positives included scheduling flexibility, opportunities to take more classes offered by their own and by other universities, and the elimination of time and cost constraints. Most disconcerting was the absence of studentteacher interaction. Traditional and hybrid offerings were generally deemed to be superior to those courses using the “delivered entirely online (DEO)” format. Students need to be made more aware of the advantages of online education from both an educational and a temporal perspective. A meaningful segment is comprised of …

Teaching Marketing Science With Sensitivity Analysis, Samuel Wathen, Michael Latta

AMTP Proceedings 2013

In the workplace, marketing managers routinely deal with decision making. The application of Marketing Science to business decision making requires critical thinking in the form of sensitivity analysis to avoid bad outcomes. This paper deals with building quantitative analysis models that must be tested with sensitivity analysis. Two examples, one an advertising mix decision and a second a price and quality tradeoff decision. These examples are offered as illustrations of applying critical thinking thorough sensitivity analysis to make good marketing decisions.

Marketing Faculty And Marketing Staff: Framework Of Shared Opportunity, Lynn W. Mcgee

AMTP Proceedings 2013

Marketing faculty and university marketing professionals are finding opportunities to collaborate that deepen research in marketing for higher education, enrich the marketing student experience and enhance marketing effectiveness at their institutions. This exploratory research brief draws on two advancement experts to describe the potential-- and the challenges--of research in higher education marketing, reviews a sample of published research to identify the types of published collaborations and uses a case study of a public comprehensive university to identify types of marketing faculty/staff collaboration. As faculty across all disciplines are asked to take more leadership in marketing their schools and departments, marketing …

Cognitive Dissonance And Online World Of Mouth, Kungpo Tao, Yan Jin

AMTP Proceedings 2013

A growing number of customers use online consumer review as a means to express their opinions about the purchasing experience or the products through online feedback forums. The online forum not only provides customers with a powerful communicative tool but also impacts potential customers’ intention to patronize a brand or its association by publishing compliments or complaints. It seems to be appropriate to explain the motivation of word of mouth (WOM) when customers tend to reduce post-purchase dissonance by engaging in selective exposure, attitude change, and spreading WOM. Online word of mouth (eWOM) is basically WOM communication through the Internet; …

Effectiveness Of Green Olympic Initiatives On Reasons Affecting Residents’ Actions To Support The Olympic Movement, Liyan Jin, Kevin K. Byon, James J. Zhang, Neil Xindong Ma, Daniel P. Connaughton

AMTP Proceedings 2013

The world faces major environmental challenges that affect the well-being of human beings, plants, and wildlife. The Olympic Games, one of the most influential sport events, should pay special attention to environmental issues. In 1996, the environmental element became a central factor of the International Olympic Committee’s (IOC) (IOC, 2009). To scientifically and comprehensively evaluate the impact of the Olympics on the host city, the IOC launched the Olympic Games Global Impact (OGGI) study in 2003 (IOC, 2006). This study begins two years before the host city is selected, and terminates two years after hosting the Games (IOC, 2006). One …

Innovation And Entrepreneurial Ventures In Sport: Branding Athletes Through Use Of New Media And Technology, Khalid Ballouli, John Grady, Brandon Brown

AMTP Proceedings 2013

Due to the growing capacity of modern technology to build brands through digital integration and social media networking, athletes have begun to create their own digital presence in efforts to reach a wider target audience. As such, entrepreneurs who develop integrated networks of traditional marketing and social media strategies—designed to increase brand influence in the digital space—are beginning to develop ways in which to capitalize on the monetization of the digital athlete brand. Digital athlete branding involves creating a digital presence for the professional athlete through the development of personal websites, social networks, and new media to provide unique fan …

Influence Of Social Motivations On Spectator Consumption Behavior Of A Formula One Grand Prix Event, Kevin K. Byon, Suk-Kyu Kim, Jae-Gu Yu, James J. Zhang, Chong Kim

AMTP Proceedings 2013

The purpose of this study was to examine the relationship between spectator motivation and sport consumption behavior in the context of F-1 events. Respondents were spectators from three Formula One (F-1) races held in Shanghai, China. Through a structural equation modeling analysis, Achievement Seeking and Salubrious Effects were found to be related to repurchase intentions. Three motivating factors (i.e., Achievement Seeking, Entertainment, and Catharsis) were also found to be associated with Word-of-Mouth intentions concerning F-1 events.

An Examination Of British Charity Shop Shoppers, Robert Montgomery, Ariana Murray

AMTP Proceedings 2013

An increasing number of nonprofit organizations are developing charity shops to raise resources to support their charitable efforts. The United Kingdom currently has 9000 charity shops that take in annual revenues of 300 million British Pounds. Such stores seek donated merchandise . . . sell it . . . and use the proceeds to support philanthropic endeavors. As such, achieving a better understanding of charity shop shoppers can enhance performance of the charity shop which will, in turn, provide greater resources for helping others. The purpose of this study is to examine the processes by which charity shop shoppers: (1) …

Gerald Sandusky And Penn State Child Sex-Abuse Scandal: A Case Of Administrative Non-Action Leading To A Severe Crisis., Ania Izabela Rynarzewska

AMTP Proceedings 2013

Penn State/Sandusky scandal was one of the most controversial and publicized cases of 2011 and 2012. A high profile university football coach sexually abused 10 boys over period of 16 years. A problematic part of this case is that the university administration knew about coach’s behavior but did nothing to stop it. Sandusky was sexually abusing minors predominantly on the premises of The Penn State University over a period of 16 years. On June 22, 2012 Sandusky was found guilty of 45 of 48 counts of sex abuse of 10 boys while on October 9 he was sentenced to 30-60 …

Delivering Quality Customer Service: The Interactive Effects Of Employee Job Resourcefulness And Organizational Support, Shawn F. Clouse, Simona Stan, Nader H. Shooshtari

AMTP Proceedings 2013

While front line customer service employees’ motivation and ability to provide high quality customer service is paramount for firm performance, it is unclear how employees’ internal resources may interact with organizational support. This paper advances a theoretical model for the possible interactive effects between customer service employees’ job resourcefulness and the external resource support provided by the organization, in the form of formal training, informal coaching, and rewarding mechanism, in determining the employees’ levels of commitment to customer service quality and the development of customer service skill proficiency. An exploratory study conducted on a sample of 98 student employees at …

Putting Qr Codes To The Test, Leo Lo, Jason Coleman, Danielle Theiss

Libraries Faculty & Staff Publications

Purpose – The purpose of this paper is to gain insight into patrons' preferences for quick response code (QR code) design as well as data about their potential benefits.

Design/methodology/approach – A survey was used to learn whether patrons find it easy to use a QR code, to gather patrons' opinions about several possible library uses for QR codes, and to solicit additional ideas for using QR codes in libraries. A small-scale pilot project was implemented to learn whether the Libraries' patrons would make use of QR codes. To augment the data gained from the first two studies, five focus …

How About The Real Responders' Perceptions? A Comparative Case Study On School Principals' Perceptions Of School Administration Through Metaphors In Usa And Turkey, Harun Parpucu, Ibrahim H. Karatas

Faculty Publications

Expectations of school administration changed dramatically over the course of the 20th century. Today, the roles and responsibilities of school administrators must be re-defined for success in the 21st century. The current research aimed at revealing the perception of school leadership by school administrators who were expected to cope with problems and enable students to succeed in the U.S. and Turkey. Comparative case study design was used to analyze and compare the U.S. and Turkey school administrators’ perceptions of school leadership through metaphors. The study sample consisted of 47 school administrators employed in K-12 schools in Turkey and the U.S. …

Effect Of Estrogen On Manganese-Induced Toxicity On Embryonic Astrocytes, Tyler T. Huynh, Kimberly J. Baker, Harold L. Komiskey

PCOM Scholarly Works

Manganese (Mn) is a natural trace metal that is essential for many physiological functions in the human body. Astrocytes in the central nervous system are susceptible reservoirs for Mn accumulation. Estrogen, a steroidal hormone, has been shown to mitigate Mn-induced toxicity in cultures of postnatal astrocytes. However, differences in expression/inducibility of glutamate transporters and glutamine synthetase, transmitters, and the natural gonadal steroids and their receptors are known to occur in astrocyte cultures derived from various stages of fetal and postnatal development. Cultures of embryonic (E18) hippocampal astrocytes were examined in this study for the ability of 17 β-estradiol (E2) to …

Cornelius Aurelius: The Upcycling Humanist - A Study Of The Libellus De Patientia, Samantha James

Theses and Dissertations (Comprehensive)

Cornelius Aurelius’ Libellus de Patientia (MS Leiden, UB, Vulcanius 66 f.45r-f.57v. [1524]), in terms of the author’s reception of the Manipulus florum, reveals much about the development of Northern Humanism, in the context of late medieval scholasticism and the Reformation. By thoroughly examining Libellus de Patientia, this paper will discuss Aurelius’ use of numerous quotations derived from the Manipulus florum as evidence of how this text should be situated in terms of intellectual continuity vs. change during this turbulent period with regards to the intellectual context of medieval scholasticism and renaissance humanism.

Nsu Center For Psychological Studies: Master's Programs In Counseling: Policies And Procedures Handbook 2013–2014, Nova Southeastern University

College of Psychological Services / College of Psychology Postgraduate Student and Course Catalogs

No abstract provided.

Ogwehoweneha: A Hodinohsonih Research Methodology, Darren Thomas

Theses and Dissertations (Comprehensive)

Critical pathways for the liberation of Indigenous populations will come from “re-membering” our Indigenous ways of knowing, “decolonizing” the Indigenous mind and “re-building” our Nations. Indigenizing the academy allows our original ways of knowing to create space, for Indigenous scholarship to reclaim Indigenous knowledge and reality. By visiting with Hodinǫhśǫ:nih knowledge holders, this MA thesis translates the nature of Hodinǫhśǫ:nih reality, ways of knowing, values, and methods of acquiring knowledge into an Indigenous research methodology. By the ongoing introduction of Indigenous knowledge into a theoretical positioning within the academy, creates opportunity for continued Indigenous knowledge-generation through Indigenous methodologies. Indigenous research …

(Viewpoint): Science Should Guide Tsca Reform, Rainer Lohmann, Heather M. Stapleton, Ronald A. Hites

Graduate School of Oceanography Faculty Publications

Little is known about the fate of polybrominated diphenylethers (PBDEs) across the Oceans. Air and water were sampled using both active and passive polyethylene samplers on an east–west transect across the tropical Atlantic Ocean in 2009 and analyzed for PBDEs. Typical particle-bound concentrations of PBDEs in the surface water were low, at <1 pg L^–1. Truly dissolved concentrations from passive samplers were ∼0.5 pg L^–1 for BDE 47 and around 0.1 pg L^–1 for BDEs 28, 99, and 100 (results from active samples were compromised). In the atmosphere, particle-bound BDE 209 dominated overall concentrations (median 1.2 pg m^{–3 …}

Marine Phytoplankton Temperature Versus Growth Responses From Polar To Tropical Waters – Outcome Of A Scientific Community-Wide Study, Philip W. Boyd, Tatiana A. Rynearson, Evelyn A. Armstrong, Feixue Fu, Kendra Hayashi, Zhangxi Hu, David A. Hutchins, Raphael M. Kudela, Elena Litchman, Margaret R. Mulholland, Uta Passow, Robert F. Strzepek, Kerry A. Whittaker, Elizabeth Yu, Mridul K. Thomas

Graduate School of Oceanography Faculty Publications

‘‘It takes a village to finish (marine) science these days’’

Paraphrased from Curtis Huttenhower (the Human Microbiome project)

The rapidity and complexity of climate change and its potential effects on ocean biota are challenging how ocean scientists conduct research. One way in which we can begin to better tackle these challenges is to conduct community-wide scientific studies. This study provides physiological datasets fundamental to understanding functional responses of phytoplankton growth rates to temperature. While physiological experiments are not new, our experiments were conducted in many laboratories using agreed upon protocols and 25 strains of eukaryotic and prokaryotic phytoplankton isolated across …

Fluid Interactions That Enable Stealth Predation By The Upstream-Foraging Hydromedusa Craspedacusta Sowerbyi, K. Lucas, S. P. Colin, J. H. Costello, K. Katja, E. Klos

Graduate School of Oceanography Faculty Publications

Unlike most medusae that forage with tentacles trailing behind their bells, several species forage upstream of their bells using aborally located tentacles. It has been hypothesized that these medusae forage as stealth predators by placing their tentacles in more quiescent regions of flow around their bells. Consequently, they are able to capture highly mobile, sensitive prey. We used digital particle image velocimetry (DPIV) to quantitatively characterize the flow field around Craspedacusta sowerbyi, a freshwater upstream-foraging hydromedusa, to evaluate the mechanics of its stealth predation. We found that fluid velocities were minimal in front and along the sides of the …

Equatorial Pacific Peak In Biological Production Regulated By Nutrient And Upwelling During The Late Pliocene/Early Pleistocene Cooling, J. Etourneau, Rebecca S. Robinson, P. Martinez, R. Schneider

Graduate School of Oceanography Faculty Publications

The largest increase in export production in the eastern Pacific of the last 5.3 Myr (million years) occurred between 2.2 and 1.6 Myr, a time of major climatic and oceanographic reorganization in the region. Here, we investigate the causes of this event using reconstructions of export production, nutrient supply and oceanic conditions across the Pliocene–Pleistocene in the eastern equatorial Pacific (EEP) for the last 3.2 Myr. Our results indicate that the export production peak corresponds to a cold interval marked by high nutrient supply relative to consumption, as revealed by the low bulk sedimentary ¹⁵N/¹⁴N (δ^{15 …}

Divergent Eddy Heat Fluxes In The Kuroshio Extension At 144°–148°E. Part I: Mean Structure, Stuart P. Bishop, D. Randolph Watts, Kathleen A. Donohue

Graduate School of Oceanography Faculty Publications

The Kuroshio Extension System Study (KESS) provided 16 months of observations to quantify eddy heat flux (EHF) from a mesoscale-resolving array of current- and pressure-equipped inverted echo sounders (CPIES). The mapped EHF estimates agreed well with point in situ measurements from subsurface current meter moorings. Geostrophic currents determined with the CPIES separate the vertical structure into an equivalent-barotropic internal mode and a nearly depth-independent external mode measured in the deep ocean. As a useful by-product of this decomposition, the divergent EHF (DEHF) arises entirely from the correlation between the external mode and the upper-ocean thermal front. EHFs associated with the …

A Low‐Relief Shield Volcano Origin For The South Kaua‘I Swell, Garrett Ito, Michael O. Garcia, John R. Smith, Brian Taylor, Ashton Flinders, Brian Jicha, Seiko Yamasaki, Dominique Weis, Lisa Swinnard, Chuck Blay

Graduate School of Oceanography Faculty Publications

The South Kaua‘i Swell (SKS) is a 110 km x 80 km ovoid bathymetric feature that stands >2 km high and abuts the southern flank of the island of Kaua‘i. The origin of the SKS was investigated using multibeam bathymetry and acoustic backscatter, gravity data, radiometric ages, and geochemistry of rock samples. Most of the SKS rock samples are tholeiitic in composition with ages of 3.9–5.4 Ma indicating they were derived from shield volcanism. The ages and compositions of the SKS rocks partially overlap with those of the nearby Ni‘ihau, Kaua‘i and West Ka‘ena volcano complexes. The SKS was originally …

New Insights Into Hydrothermal Vent Processes In The Unique Shallow-Submarine Arc-Volcano, Kolumbo (Santorini), Greece, Stephanos P. Kilias, Paraskevi Nomikou, Dimitrios Pappanikolaou, Paraskevi N. Polymenakou, Athanasios Godelitsas, Ariadne Argyraki, Steven Carey, Platon Gamaletsos, Theo J. Mertzimekis, Elenie Stathopoulou, Joerg Goettlicher, Ralph Steininger, Konstantina Betzelou, Isidoros Livanos, Christos Christakis, Katherine Croff Bell, Michael Scoullos

Graduate School of Oceanography Faculty Publications

We report on integrated geomorphological, mineralogical, geochemical and biological investigations of the hydrothermal vent field located on the floor of the density-stratified acidic (pH ~ 5) crater of the Kolumbo shallow-submarine arc-volcano, near Santorini. Kolumbo features rare geodynamic setting at convergent boundaries, where arc-volcanism and seafloor hydrothermal activity are occurring in thinned continental crust. Special focus is given to unique enrichments of polymetallic spires in Sb and Tl (±Hg, As, Au, Ag, Zn) indicating a new hybrid seafloor analogue of epithermal-to-volcanic-hosted-massive-sulphide deposits. Iron microbial-mat analyses reveal dominating ferrihydrite-type phases, and high-proportion of microbial sequences akin to "Nitrosopumilus maritimus", a …

Microbial Activity In The Marine Deep Biosphere: Progress And Prospects, Beth N. Orcutt, Douglas E. Larowe, Jennifer F. Biddle, Frederick S. Colwell, Brian T. Glazer, Brandi Kiel Reese, John B. Kirkpatrick, Laura L. Lapham, Heath J. Mills, Jason B. Sylvan, Scott D. Wankel, C. Geoff Wheat

Graduate School of Oceanography Faculty Publications

The vast marine deep biosphere consists of microbial habitats within sediment, pore waters, upper basaltic crust and the fluids that circulate throughout it. A wide range of temperature, pressure, pH, and electron donor and acceptor conditions exists—all of which can combine to affect carbon and nutrient cycling and result in gradients on spatial scales ranging from millimeters to kilometers. Diverse and mostly uncharacterized microorganisms live in these habitats, and potentially play a role in mediating global scale biogeochemical processes. Quantifying the rates at which microbial activity in the subsurface occurs is a challenging endeavor, yet developing an understanding of these …

The Mean Composition Of Ocean Ridge Basalts, Allison Gale, Colleen A. Dalton, Charles H. Langmuir, Yongjun Su, Jean-Guy Schilling

Graduate School of Oceanography Faculty Publications

The mean composition of mid‐ocean ridge basalts (MORB) is determined using a global data set of major elements, trace elements, and isotopes compiled from new and previously published data. A global catalog of 771 ridge segments, including their mean depth, length, and spreading rate enables calculation of average compositions for each segment. Segment averages allow weighting by segment length and spreading rate and reduce the bias introduced by uneven sampling. A bootstrapping statistical technique provides rigorous error estimates. Based on the characteristics of the data, we suggest a revised nomenclature for MORB. “ALL MORB” is the total composition of the …

Rebuilding Fish Communities: The Ghost Of Fisheries Past And The Virtue Of Patience, Jeremy Collie, Marie-Joëlle Rochet, Richard Bell

Graduate School of Oceanography Faculty Publications

The ecosystem approach to management requires the status of individual species to be considered in a community context. We conducted a comparative ecosystem analysis of the Georges Bank and North Sea fish communities to determine the extent to which biological diversity is restored when fishing pressure is reduced. First, fishing mortality estimates were combined to quantify the community‐level intensity and selectivity of fishing pressure. Second, standardized bottom‐trawl survey data were used to investigate the temporal trends in community metrics. Third, a size‐based, multispecies model (LeMans) was simulated to test the response of community metrics to both hypothetical and observed changes …

The Contribution Of Eddies To Striations In Absolute Dynamic Topography, C. E. Buckingham, Peter C. Cornillon

Graduate School of Oceanography Faculty Publications

Distinct 4 year averages of absolute dynamic topography reveal striations in all ocean basins during 1993–2008. Striations are alternating mesoscale jet‐like structures observed in time‐averaged zonal geostrophic velocity, ū. They are characterized by speeds O(1 cm s^–1) and are nominally separated by 200 km in the meridional direction. Similar patterns have been observed in sea level anomaly, mean dynamic topography, and Argo float measurements. Use of a tracked‐eddy database in concert with a contour identification and eddy removal algorithm demonstrates that eddies are a dominant source of striations in ū in the South Pacific (20°S–50°S, 200°E–280°E). Eddies …

Predation On Prerecruits Can Delay Rebuilding Of Depleted Cod Stocks, Jeremy Collie, Cóilín Minto, Boris Worm, Richard Bell

Graduate School of Oceanography Faculty Publications

Predation by clupeoid species (e.g., Atlantic herring, Clupea harengus Linnaeus, 1758) on the early life stages of gadoids is hypothesized to be an important source of mortality, especially for Atlantic cod, Gadus morhua Linnaeus, 1758. Adult cod also prey on herring, creating a positive feedback process ("trophic triangle") that may result in alternative dominance patterns of cod or herring depending on the relative levels of mortality. We estimated the effect of herring on cod recruitment with a predator-dependent Ricker stock-recruitment function, fit to time-series data. In this formulation, herring gradually reduce the per capita recruitment rate of cod, but this …

Price Bundling Opportunities For The Charleston (Sc) Tourism Market, Mark Mitchell, Michael Collins, Gregory Turner, Jordan Smith

AMTP Proceedings 2013

The Charleston area offers a rich mix of historical, cultural, educational, social, and natural entertainment options for visitors. This paper examines the possibility of price bundling of area attractions to offer a lower price to area visitors. Two options are advanced: Targeted Selections and Broader Selections. Finally, market-specific factor influencing implementation are discussed.

Influence Of Atypical Choices By Dissociative And Aspirational Reference Groups On Preferences Of Consumers Varying On Social Comparison Proneness, Magdoleen Ierlan

AMTP Proceedings 2013

Using Festinger and Tesser’s work on social comparison as the theoretical framework, this study investigates how consumer spending is influenced by atypical spending in comparative reference groups. Specifically, two experiments examine how and why consumers, who exhibit either high or low tendencies to compare themselves with others, will alter their spending when they observe their aspirational (i.e., more affluent) and dissociative (i.e., less affluent) reference groups spending money in ways that are atypical. To test the strength of the influence of these comparisons, participants are asked to make consumer decisions with regard to public products (those used in front of …