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2013

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From Push To Pull — How Smartphones Are Changing Mobile Marketing, Julie M. Pharr Jan 2013

From Push To Pull — How Smartphones Are Changing Mobile Marketing, Julie M. Pharr

AMTP Proceedings 2013

As “smartphones” have displaced traditional cell phones, mobile marketing—marketing via wireless handheld devices—has become increasingly more sophisticated. This paper highlights the dramatic shifts underway in the field of mobile marketing with the advent of mobile technology that simultaneously delivers web access, location information, and social networking capabilities. The paper makes a case for why smartphones may foreshadow the end of traditional push marketing, giving way to a new style of marketing that is location-based, context-specific and superior at initiating consumer pull.

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The Factors That Influence Merchants’ Likeliness To Continue Business: A Study Of Georgetown, South Carolina, Monica B. Fine, Paul Clark Jan 2013

The Factors That Influence Merchants’ Likeliness To Continue Business: A Study Of Georgetown, South Carolina, Monica B. Fine, Paul Clark

AMTP Proceedings 2013

Loss of businesses to surrounding areas has escalated in the past decade, promoting an examination of factors causing business defection from the city of Georgetown, South Carolina. Kotler (1969) warned that customer retention is more important than identifying new prospects. If the customer’s satisfaction levels fall below completely satisfied, there is a risk of customer defection. This issue is important because the “purpose of a business is to create and keep customers” (Kotler 1969, p. 2). Therefore, understanding what dissatisfies a customer is just as important as understanding what satisfies a customer. The degree to which cities are vulnerable to …

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Good Media Mix Strategies For Bad Times: Sequencing Optimizes, Marsha Loda, Barbara Carrick Coleman Jan 2013

Good Media Mix Strategies For Bad Times: Sequencing Optimizes, Marsha Loda, Barbara Carrick Coleman

AMTP Proceedings 2013

This paper summarizes an experiment which compares three commonly used marketing elements: advertising, Internet websites, and publicity. These elements are rated on two dependent variables: message acceptance (credibility and message strength), and message response (attitude and purchase intent). Direct effects of each variable are examined. Sequencing effects are also examined to see if it matters in what order potential customers encounter the marketing message. Results indicate that a website, used alone, can make a significant difference in message strength. However, to impact purchase intent, a multimedia campaign is necessary. The current study extends the authors’ 2005 research comparing only advertising …

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A Comparison Of Potential Student Blood Donors To Actual Donors, Harold Ogden, Kelly Campbell Lefort, Matthew Kerr, Matthew Maclellan, Zachary Briggs Jan 2013

A Comparison Of Potential Student Blood Donors To Actual Donors, Harold Ogden, Kelly Campbell Lefort, Matthew Kerr, Matthew Maclellan, Zachary Briggs

AMTP Proceedings 2013

With a growing need for blood and blood products, managers of blood collection agencies are interested in increasing donation rates. A better understanding of how donors are different from the general public might inform decisions on how to promote to make non-donors more like donors. A sample of 74 student blood donors was surveyed at two university blood donor clinics about their attitudes and beliefs about blood donation. A convenience sample of 134 respondents in a university student population was also surveyed for comparison. The latter was later split by level of commitment to blood donation. Differences among these three …

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Understanding Online Brand Communities: Netnographic Study Of Apple Iphone Consumers, May Aung, Keija Wu, Laila Rohani, Khalil Rohani Jan 2013

Understanding Online Brand Communities: Netnographic Study Of Apple Iphone Consumers, May Aung, Keija Wu, Laila Rohani, Khalil Rohani

AMTP Proceedings 2013

This study extends the concept of brand communities. The netnography approach has been applied to two online brand communities, both central to Apple iPhone consumers. This study reveals two cultural manifestations with their own passions and communal norms not detected by previous research. This study, thus, enriches the conceptual understanding of brand communities. It also offers contribution toward understanding consumers of high technology brands, an area where few studies have been conducted to date.

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Failure In Rural Entrepreneurial Marketing: The Otop Case In Thailand, Edward Kasabov, Pitchaya Panupattanapong Jan 2013

Failure In Rural Entrepreneurial Marketing: The Otop Case In Thailand, Edward Kasabov, Pitchaya Panupattanapong

AMTP Proceedings 2013

Marketing scholarship continues to theorise about the significance of marketing resources to firm-level success, and resources are commonly viewed as the source of competitive advantage (Day & Wensley, 1988; Aaker, 1989; Webster, 1992; O’Donnell et al., 2002; Morgan el at., 2009). Businesses which effectively and efficiently deploy and exploit their market-based assets are assumed to be better placed at attaining superior business performance (Morgan & Vorhies, 2005). However, the input of firm resources to competitive advantage has generally been theorised and empirically examined in the context of large companies. Less frequent are discussions about resources in small firms and entrepreneurial …

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Using Smartpls In Online Loyalty Assessment, Ali Dehghan, John Duggar Jan 2013

Using Smartpls In Online Loyalty Assessment, Ali Dehghan, John Duggar

AMTP Proceedings 2013

Because of the low cost, fast expansion of the Internet and increasing demand for innovative educational systems, online learning is becoming popular and attractive (Zhang, Zhao, Zhou, and Jr, 2004). As of 2009, almost 12 million out of 20.4 million post-secondary students, within the United States, took at least one online course and this number will reach 22 million by 2014 (Nagel, 2009). The explosion of the use of online learning systems in higher education, allows students to leave the online programs quite easily (Tham and Werner, 2005). Therefore, educational institutions should try to retain their existing students. Thus, student …

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How A Small Rural University Can Effectively Approach High School Students?, Jianfeng Wang, Liza Jussiaume, Arnaud Jaquier, Yasmine Fofana, Chuck Compton, James Davis, Stephanie Walker Jan 2013

How A Small Rural University Can Effectively Approach High School Students?, Jianfeng Wang, Liza Jussiaume, Arnaud Jaquier, Yasmine Fofana, Chuck Compton, James Davis, Stephanie Walker

AMTP Proceedings 2013

Nowadays many small rural universities or colleges are faced with the challenge of how to expand schools' student body. Given the limited budget, these schools need to make preliminary decisions on how to better reach high school students in order to achieve optimal enrollment goals. In this study, a survey was conducted to make an attempt at determining how a small rural university can effectively approach its anticipated target market. The objectives of this study are: 1. to determine how the target audiences hear about the university; 2. to determine who makes the final decisions regarding the target audience’s future …

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Differentiating Financial Service Brands Through The Multilayered Service Strategy (Mss): Some Insights Insights From The Resource Based View Of The Firm, Olutayo Otubanjo Jan 2013

Differentiating Financial Service Brands Through The Multilayered Service Strategy (Mss): Some Insights Insights From The Resource Based View Of The Firm, Olutayo Otubanjo

AMTP Proceedings 2013

This paper examines how financial service organizations operating in the Nigerian banking industry can be effectively managed to achieve brand differentiation. In order to achieve this objective, a service brand model was reviewed and critiqued and a Multilayered Service Strategy (MSS) model was put forward as an effective model for service brand differentiation. Consequently, sixteen leading-edge marketing and communication practitioners were engaged to examine the effectiveness of the model through in-depth interviews. Findings from the analysis of data indicate that an effective differentiation of a service brand cannot be achieved through the adoption of a single business or organizational factor. …

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Relationship Of Demographic Traits And Situational Factor Determinants With The Tech Readiness Of Self-Service Consumers, Jon M. Martin Jan 2013

Relationship Of Demographic Traits And Situational Factor Determinants With The Tech Readiness Of Self-Service Consumers, Jon M. Martin

AMTP Proceedings 2013

Over the past 20 years, self-service technology (SST) has become prevalent as a service delivery option. To ensure that SST options reach full potential, firms need to understand what customer traits and situational factors are related to the propensity to use SSTs. From a subset of data and independent determinants from an original dissertation model on SST adoption, this study uses linear regression to examine: H1) the relationship between: H1) consumers’ tech readiness (TR) and the consumer demographics of age (AG), gender (GN), income (IN), education (ED), and ethnicity (ET) (H1), and H2) the relationship between consumer’s tech readiness and …

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A Calculated Model Of Linkedin Feature Usage Across Organizational Types: Large, Small, And Non-Profits, Joe Spencer, Lisa Witzig, Marcella Gallegos Jan 2013

A Calculated Model Of Linkedin Feature Usage Across Organizational Types: Large, Small, And Non-Profits, Joe Spencer, Lisa Witzig, Marcella Gallegos

AMTP Proceedings 2013

Intensity of LinkedIn usage is examined by business type: Fortune 200, INC 200, and Fortune 200 Non-profit. The study of approximately 600 organizations finds, contrary to expectations, that non-profits and small businesses utilize the features of LinkedIn significantly less in intensity than large businesses. An eleven factor intensity model is presented and tested to evaluate intensity of usage among the three study groups. This study concludes that SMBs and non-profits need to better utilize the features of LinkedIn to better enable their organizational goals.

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A Comparison Of Faculty Perceptions Of Academic Integrity In Private And Public Universities, Anne H. Batory, Stephen S. Batory Jan 2013

A Comparison Of Faculty Perceptions Of Academic Integrity In Private And Public Universities, Anne H. Batory, Stephen S. Batory

AMTP Proceedings 2013

Public and private institutions of higher education are challenged by academic integrity. In this study, faculty from over 100 U.S. private and public universities shared their perceptions of academic integrity issues such as academic dishonesty detection, awareness of punishments, the faculty as role models, personal values and the ethical image of administrative units. Results indicate perceptions differed by type of institution but not gender or teaching experience. Administrative units were influenced in public universities (but not private) by teaching experience. The results contribute to an understanding of the academic integrity environment underlying the performance of business education. Implications for research …

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Model Size In Magazine Advertising And Body Esteem Among Female College Students: The Moderating Role Of Bmi, James A. Roberts, Chloe' A. Roberts Jan 2013

Model Size In Magazine Advertising And Body Esteem Among Female College Students: The Moderating Role Of Bmi, James A. Roberts, Chloe' A. Roberts

AMTP Proceedings 2013

Weight and body concerns have reached epidemic proportions among female college students. Such high levels of body dissatisfaction can lead to disastrous results. Since the mass media is considered an important purveyor of the thin ideal, the present study investigated the impact model size in magazine advertising has on the body esteem of female college students. Because it is unlikely that all women will respond similarly to the models depicted in such ads, the present study tested the potentially moderating role of Body Mass Index (BMI) on the model size – body esteem relationship. As hypothesized, subject BMI did moderate …

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Utilizing Relationship Marketing And Partnership Development As Critical Elements For Developing And Transforming Leadership Programs And Courses: Best Practice, Howard F. Rudd Jr., Thomas Kent, Carrie A. Blair Jan 2013

Utilizing Relationship Marketing And Partnership Development As Critical Elements For Developing And Transforming Leadership Programs And Courses: Best Practice, Howard F. Rudd Jr., Thomas Kent, Carrie A. Blair

AMTP Proceedings 2013

This paper utilizes some of the same literature of relationship marketing and partnership building as previous AMTP papers but applies these variables within the context of developing and transforming leadership programs and courses offered to undergraduate students. More specifically, the focus of this paper is on required and elective courses that are components of a leadership program including leadership and management development and human resource management. In addition, a most innovative noncurricular or extra-mural model program for leadership development that has already been replicated within another discipline on campus will also be examined as to its value added. Their use …

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Transforming The Simple Moving Average Forecasting Technique Into A Judgmental Bootstrapping Approach, Usama A. Saleh, Gamal Haikal Jan 2013

Transforming The Simple Moving Average Forecasting Technique Into A Judgmental Bootstrapping Approach, Usama A. Saleh, Gamal Haikal

AMTP Proceedings 2013

The simple moving average forecasting technique (SMAFT) uses a naïve arithmetic measurement for smoothing time-series data for various situations purposes, such as sales prediction. This paper attempts to rectify the contextual procedure of SMAFT by transforming the method into a judgmental bootstrapping approach, combining the statistical techniques of the X - chart (x-bar) and the Hurwicz's Criterion. The proposed modeling approach generates a dual forecasting value, presented by the grand mean, x , of the x-bar chart and the expected weighted payoff of the Hurwicz's Criterion, which is used to improve the accuracy of the final forecast. This model will …

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The Face Of Fakes: U.S. Consumers And Counterfeit Fashion Products, Karen Edwards, Jason Carpenter Jan 2013

The Face Of Fakes: U.S. Consumers And Counterfeit Fashion Products, Karen Edwards, Jason Carpenter

AMTP Proceedings 2013

Counterfeit products pose a serious threat to fashion product brand owners and to the world economy. While research on the demand side of counterfeiting has grown over the past two decades, few extant studies have been conducted among non-student consumers outside Asia and Europe and few studies have focused on product categories other than consumer electronic-related items. Using a sample of U.S. consumers (N=305), the current research investigates consumer attitudes in the context of fashion products. Findings suggest that gender and education are the two variables most frequently related to purchase intention for counterfeits, beliefs about counterfeit products, and ethicality. …

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Attitude Versus Involvement: Predicting Ethically And Socially Responsible Consumption Behavior, Sacha Joseph-Mathews, Nicole Bieak-Kreidler Jan 2013

Attitude Versus Involvement: Predicting Ethically And Socially Responsible Consumption Behavior, Sacha Joseph-Mathews, Nicole Bieak-Kreidler

AMTP Proceedings 2013

Critics argue that the value gap (difference between what consumers say they care about and what they actually choose to purchase) suggests that ethical consumption is not as important as consumers imply. There is much talk about the ethical consumer “myth’ as consumers often claim to be interested in purchasing ethically and socially responsible products yet sales figures for green products often do not exceed 5% total product sales in any one category with organic fruits and vegetables being the one exception. Traditional models use consumer attitudes to the environment as a predictor of ethically and socially responsible consumption behavior …

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Learn What The Luxury Suite Customer Wants!, Peter Titlebaum, Jim Blair, Matthew Brown, Ronald Dick Jan 2013

Learn What The Luxury Suite Customer Wants!, Peter Titlebaum, Jim Blair, Matthew Brown, Ronald Dick

AMTP Proceedings 2013

In the current difficult economy and global marketplace, there is more competition than ever for businesses to earn and retain sales from customers in each of their respective industries. That is no different in the sports and entertainment industry, particularly in luxury suite sales for stadiums, arenas, and ballparks. In many instances, companies are asking customers about their preferences in regards to current product offerings and about innovations within their company and industry. By listening to the voice of the customer, companies can increase sales, improve client relationships, add to current product offerings, create new and innovative products, and earn …

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Genomics Of A Metamorphic Timing Qt:: Met1 Maps To A Unique Genomic Position And Regulates Morph And Species-Specific Patterns Of Brain Transcription, Robert B. Page, M. A. Borley, D. K. Kump, S. R. Voss Jan 2013

Genomics Of A Metamorphic Timing Qt:: Met1 Maps To A Unique Genomic Position And Regulates Morph And Species-Specific Patterns Of Brain Transcription, Robert B. Page, M. A. Borley, D. K. Kump, S. R. Voss

Biology Faculty Publications (Archived)

Very little is known about genetic factors that regulate life history transitions during ontogeny. Closely related tiger salamanders (Ambystoma species complex) show extreme variation in metamorphic timing, with some species foregoing metamorphosis altogether, an adaptive trait called paedomorphosis. Previous studies identified a major effect quantitative trait locus (met1) for metamorphic timing and expression of paedomorphosis in hybrid crosses between the biphasic Eastern tiger salamander (Ambystoma tigrinum tigrinum) and the paedomorphic Mexican axolotl (Ambystoma mexicanum).We used existing hybrid mapping panels and a newly created hybrid cross to map the met1 genomic region and determine the effect of met1 on larval growth, …

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Call Graph Based Metrics To Evaluate Software Design Quality, H. Abandah, Izzat M. Alsmadi Jan 2013

Call Graph Based Metrics To Evaluate Software Design Quality, H. Abandah, Izzat M. Alsmadi

Computer Science Faculty Publications (Archived)

Software defects prediction was introduced to support development and maintenance activities such as improving the software quality through finding errors or patterns of errors early in the software development process. Software defects prediction is playing the role of maintenance facilitation in terms of effort, time and more importantly the cost prediction for software maintenance and evolution activities. In this research, software call graph model is used to evaluate its ability to predict quality related attributes in developed software products. As a case study, the call graph model is generated for several applications in order to represent and reflect the degree …

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Effects Of Stereotype Threat On Adolescents' Math And Visual-Spatial Performance., Lisa M. Didonato Jan 2013

Effects Of Stereotype Threat On Adolescents' Math And Visual-Spatial Performance., Lisa M. Didonato

Graduate Theses, Dissertations, and Problem Reports (ETD)

Recent research suggests that the gender gap in math performance is closing (Else-Quest, Hyde, & Linn, 2010; Hyde, Lindberg, Linn, Ellis, & Williams, 2008). However, negative stereotypes about girls’ math abilities are still widely held (Bhanot & Jovanovic, 2005; Bleeker & Jacobs, 2004). The gender gap in visual-spatial skills, or the ability to reason about and manipulate mental pictures, still exists in that boys outperform girls on visual-spatial tasks. The current study drew from literature on stereotype threat (i.e., the risk of confirming negative stereotypes about a specific group; Steele, 1997) to investigate the impact of negative math stereotypes on …

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An Environmental History Of Malawi's 'Island In The Sky': The Mulanje Cedar And Imperial Forestry In British Nyasaland, 1890-1964., Kathleen J. Fichtel Jan 2013

An Environmental History Of Malawi's 'Island In The Sky': The Mulanje Cedar And Imperial Forestry In British Nyasaland, 1890-1964., Kathleen J. Fichtel

Graduate Theses, Dissertations, and Problem Reports (ETD)

The Mulanje cedar is a unique and endangered tree that is found only within the confines of the Mt. Mulanje Forest Reserve in southeastern Malawi. This dissertation examines the relationship between scientific forestry as introduced by British experts and the role and status of the endangered cedar. The British, like forest experts and other natural scientists today, believed the tree to be in danger of imminent demise. Economic expediency made it so that the tree was harvested by colonial officials from the beginning though they attempted to replace what they had taken. This did not work. Throughout the past century, …

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Structured Genome-Scale Variant And Clinical Data Reporting For Meta-Analysis In An Era Of Genomic Medicine, Darrell L. Dinwiddie, Carol J. Saunders, Emily G. Farrow, Sarah E. Soden, Neil A. Miller, Stephen F. Kingsmore Jan 2013

Structured Genome-Scale Variant And Clinical Data Reporting For Meta-Analysis In An Era Of Genomic Medicine, Darrell L. Dinwiddie, Carol J. Saunders, Emily G. Farrow, Sarah E. Soden, Neil A. Miller, Stephen F. Kingsmore

Manuscripts, Articles, Book Chapters and Other Papers

The Journal of Genomes and Exomes is a new, peer-reviewed, open-access, online publication whose scope comprises reporting of high quality genome, exome, and gene panel sequences with attendant, detailed phenotypes. The intent of this journal is to facilitate comparisons between genome, exome and gene panel sequencing studies in order to assist significance testing of the genotypephenotype associations, particularly those in uncommon genetic diseases. While there is yet to be a consensus regarding these classifications, the definition of an empiric set is helpful in understanding error models. Herein we have suggested structured templates for submissions and the rationale for the data …

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Exome Sequencing Reveals De Novo Germline Mutation Of The Mammalian Target Of Rapamycin (Mtor) In A Patient With Megalencephaly And Intractable Seizures, Laurie D. Smith, Carol J. Saunders, Darrell L. Dinwiddie, Andrea M. Atherton, Neil A. Miller, Sarah E. Soden, Emily G. Farrow, Ahmed T G Abdelmoity, Stephen F. Kingsmore Jan 2013

Exome Sequencing Reveals De Novo Germline Mutation Of The Mammalian Target Of Rapamycin (Mtor) In A Patient With Megalencephaly And Intractable Seizures, Laurie D. Smith, Carol J. Saunders, Darrell L. Dinwiddie, Andrea M. Atherton, Neil A. Miller, Sarah E. Soden, Emily G. Farrow, Ahmed T G Abdelmoity, Stephen F. Kingsmore

Manuscripts, Articles, Book Chapters and Other Papers

A de novo somatic mutation in the mammalian target of rapamycin (MTOR) has previously been described in one patient with hemimegalencephaly and epilepsy. Here, we present a case of a young girl with megalencephaly and intractable seizures who was found to have an MTOR mutation in multiple cell lineages (p.Cys1483Phe) and, therefore, presumed to be of germline origin. The mutation was detected in peripheral blood DNA by exome sequencing of the patient and her parents, substantiating the utility of this approach for detection of clinically relevant de novo variations.

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Ineffective Assistance Of Library: The Failings And The Future Of Prison Law Libraries, Jonathan Abel Jan 2013

Ineffective Assistance Of Library: The Failings And The Future Of Prison Law Libraries, Jonathan Abel

Faculty Scholarship

The prison law library has long been a potent symbol of the inmate's right to access the courts. But it has never been a practical tool for providing that access. This contradiction lies at the core of the law library doctrine. It takes little imagination to see the problem with requiring untrained inmates, many of them illiterate or non-English speakers, to navigate the world of postconviction relief and civil rights litigation with nothing more than the help of a few library books. Yet law libraries are ubiquitous in American prisons. Now, in light of a technological revolution in legal research …

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Method For Compliance Controlled Adhesive Switching And Magnetically Controlled Switchable Adhesives, Jared Risan Jan 2013

Method For Compliance Controlled Adhesive Switching And Magnetically Controlled Switchable Adhesives, Jared Risan

Mechanical Engineering and Applied Mechanics

Adhesives are used in a variety of ways and are so common that they are easily overlooked. Adhesive hooks, tapes, glues, and switchable climbing mechanisms used by insects and lizards are clear examples of how adhesives are beneficial to society and nature. The development of novel switchable adhesives is a research area that is largely incomplete. In fact, very few switchable adhesives exist on the market today; hence their development would tremendously impact the adhesive industry. This thesis studies a mechanism for stiffness controlled switchable adhesion by utilizing a magnetically switchable device. The influence of nanopowder reinforcement on the compliance …

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Effects Of Green Reinforcement Strategies On Mechanical Properties Of High Volume Polymers, Luke Ryan Gibbon Jan 2013

Effects Of Green Reinforcement Strategies On Mechanical Properties Of High Volume Polymers, Luke Ryan Gibbon

Mechanical Engineering and Applied Mechanics

Green reinforcement in polymer systems have shown great promise in reducing cost, negative environmental effects, and dependency on nonrenewable resources. Both natural fillers and composite regrind can increase mechanical performance, while reducing new resin inputs for polymer based components. PVC and Polyurethane foam are widely used in North America in high volumes. Ground corn cob greatly increased the modulus of a flexible PVC system while minimally reducing maximum strength. The corn cob also showed signs of being a suitable filler in a polyurethane foam composite panel at low concentrations with minimal changes in mechanical performance. Polyurethane composite regrind illustrated great …

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Numerical Simulation Of Direct Expansion Solar-Assisted Heat Pump Water Heater Using Carbon Dioxide As Refrigerant, Mohammad Raisul Islam Jan 2013

Numerical Simulation Of Direct Expansion Solar-Assisted Heat Pump Water Heater Using Carbon Dioxide As Refrigerant, Mohammad Raisul Islam

Mechanical Engineering and Applied Mechanics

Compared to the conventional solar-assisted heat pump (SAHP) water heating system, a relatively more compact direct-expansion solar assisted heat pump (DX-SAHP) has been introduced, in which the solar collector acts as an evaporator. Details of the analytical studies of a CO2 transcritical cycle on SAHP water heating system are presented in this study. A numerical model has been developed to optimize the system design and operating parameters. The simulation model can predict the performance of the system COP, collector efficiency and heat capacity. An experimental prototype using the evacuated tube U-pipe solar collector utilized to verify the simulation results. The …

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An Experimental Study On A Density Driven Solar Water Heating System Using Supercritical Co2 As Working Fluid, Ruchi Shukla Jan 2013

An Experimental Study On A Density Driven Solar Water Heating System Using Supercritical Co2 As Working Fluid, Ruchi Shukla

Mechanical Engineering and Applied Mechanics

For supercritical carbon dioxide, a small change in temperature or pressure can result in large change in density, especially close to its critical point. At this pseudocritical region, density decreases rapidly with increase in temperature which aids the thermosyphon flow. Encouraged by this idea, an experimental investigation has been performed to investigate the feasibility and performance of thermosyphon solar water heating (SWH) system using R-744 (CO2) as the working fluid. Experimental results have shown that it is possible to induce the natural convective flow even during solar-adverse conditions. Although during winter this proposed density driven system was not possible to …

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�I Am Aids�: Bridging The Gap, Leah Marie Brewster Jan 2013

�I Am Aids�: Bridging The Gap, Leah Marie Brewster

Nursing

It is estimated that between 252,000 and 312,000 people in the United States are unaware that they are infected with HIV/AIDS and are unaware of their risk for HIV/AIDS transmission to other people (Morbidity and Mortality Weekly, 2003). Placed near the bottom in incidence for HIV/AIDS prevalence rates in the United States, North Dakota has 227 HIV/AIDS (North Dakota Department of Health, 2011). With low prevalence rates, a lack of cohesive healthcare provider groups is a challenge due to low demands for care. The purpose of this project was to identify the needs of persons newly diagnosed with HIV/AIDS and …

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