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Hss Alumni News Fall 2010, Department Of Health And Sport Sciences

Health and Sport Sciences Newsletter

• At Home at Otterbein by Andrea Johnson
• Separating Yourself in Sport Management by Dr. Greg Sullivan
• Otterbein College Returns to Its Roots as a University
• A Message from the Chair by Dr. Joan Rocks
• Updates from the Majors

Hss Departmental Developments Fall 2010, Department Of Health And Sport Sciences

Health and Sport Sciences Newsletter

• AustralLearn by Adam Wolfe
• Board of Trustees and Meeting
• Updates from the Majors

Using Actual Betting Percentages To Analyze Sportsbook Behavior: The Canadian And Arena Football Leagues, Rodney Paul, Andrew P. Weinbach, Kristin K. Paul

Falk College Research Center

Sportsbook behavior is tested for the Canadian and Arena Football Leagues using real sportsbook betting percentages from on-line sportsbooks. The balanced book hypothesis of the traditional sportsbook models does not appear to hold for these leagues, as favorites and overs attract more than 50 percent of the betting dollars. Although there is some slight evidence toward shading the line in these directions, there is also no overwhelming evidence supporting the Levitt (2004) hypothesis, as sportsbooks do not appear to be actively pricing to maximize profits. In general, the results seem more consistent with the sportsbook pricing as a forecast, content …

Collegiate Basketball Season-Ticket Holders’ Purchasing Motivation And Interests, Steve Chen, Jennifer Y. Mak

Journal of Applied Marketing Theory

This study examined the ticket purchasing motivation and interests of 334 season-ticket holders (199 males, 135 females) from two NCAA Division-I regional state institutions. The participants’ purchasing motivation and interests were surveyed onsite in the 2008-09 season by utilizing a12-item self-created instrument with a high level of internal reliability. The results indicated that the participants’ ticket purchasing motivation was mainly influenced by the competition and psycho-social related factor (CPR), and price and promotion (P&P) factor. The researchers further addressed the unique aspects in promoting regional Division-I basketball programs, and limitations and directions for future studies.

Providing Consistent Service At The Concession Stands: An Exploratory Study, Mark S. Nagel

Journal of Applied Marketing Theory

Concession sales are a critical revenue stream for sport and entertainment venues. Most research investigating concession revenues has focused upon quality and availability of food choices as well as the servicescape (Bigelow, 2004; Zeithaml, Bitner, and Gremler, 2006). Though these are important areas of concern, one area that has not been extensively researched is the appearance, speed, and efficiency of individual concession stations in relation to their in-venue counterparts. This study investigated the consistency of concession operations at a National Collegiate Athletic Association (NCAA) Division I men’s basketball game. Results indicated that a discrepancy existed among concession outlets in regards …

School Of Kinesiology And Recreation Newsletter, Vol. 14, Fall 2010, Illinois State University, School Of Kinesiology And Recreation

School of Kinesiology and Recreation Newsletter

Newsletter of the School of Kinesiology and Recreation

Sacred Heart University Fact Sheet - Fall 2010, Office Of Institutional Research

News, Magazines and Reports

No abstract provided.

The Use Of A Multi-Tiered Framework To Analyze Commercial, Cause And Social Marketing Strategies In Sport, Nancy Lough, Jennifer Renee Pharr

Journal of Applied Marketing Theory

Marketing can be described as commercial, cause-related or social depending on the locus of benefit, the objective / outcomes desired and the focus of exchange. Social marketing has been described as the application of marketing technologies designed to influence the voluntary behavior of a target audience to improve personal and societal welfare (Andreasen 1995). Increasingly sport organizations have been engaging in social marketing which has a unique set of objectives and outcomes. To date, few studies have appeared in which the use of social marketing strategies were examined in sport. As a result, the purpose of this paper is to …

The Role Of Recovery Marketing To Recapture A Sport Market Over The Past Decade: From Travel And Tourism To Professional And Amateur Sport Business, Eric C. Schwarz

Journal of Applied Marketing Theory

Recovery marketing can be defined as the actual or possible regaining, restoration, or improvement of something lost or taken away as a result of a significantly negative situation or event through the transfer of goods and services from producers to consumers. This article seeks to elaborate on the concept of recovery marketing historically and in terms of the sport industry, and how sport marketing efforts can be utilized in various situations to recuperate from negative scenarios. In addition, suggestions will be presented regarding the creation of a recovery marketing plan for sport organizations, as well as propositions for future research.

Assessing Sport-Sales Training Effectiveness: To Enhance Sales Performance Of Prospective Sales Employees, Richard M. Southall, Ronald Dick, Thomas A. Pollack

Journal of Applied Marketing Theory

The majority of entry-level positions within the sport industry fall in the area of sales. Yet, only recently have sportmanagement programs begun to offer courses devoted to sales education and training. The discipline of sales provides an ideal opportunity to incorporate experiential-based learning. While several recent articles have examined the application of experiential-learning to courses focused on ticket sales, this article presents the results of the first systematic assessment of such courses’ effectiveness. Specifically, this paper presents the results of an evaluation of sales-training programs that incorporate Southall, Nagel, LeGrande, and Han’s (2003) metadiscrete experiential learning model and the application …

Consumer-Led Brand Development For A University Athletics Program, Lynn W. Mcgee

Journal of Applied Marketing Theory

A foundational aspect of sports marketing is the study of how consumer relationships contribute to brand loyalty and behavior. A new baccalaureate university introduced intercollegiate athletics—and needed a process to define its distinctive brand assets and to select a brand name and brand mark. The qualitative and quantitative consumer-led process built brand loyalty using Gronroos' customer relationship model of external, internal and interactive marketing. A brand personality survey demonstrated significant differences in characteristics desired by different stakeholder groups. The benefits, challenges and implications of the consensus-building approach for practitioners are presented and the need for richer concepts and measures in …

The Pioneer, Vol. 15, No. 2, Fall 2010, Illinois State University, College Of Education

The Pioneer (alumni newsletter)

Alumni Newsletter for University High School, College of Education

Enrollment Report, Fall 2010, Planning, Research, And Policy Analysis

Enrollment Reports (2004-2019)

Enrollment Report for Fall 2010 for Illinois State University

The George-Anne, Georgia Southern University

The George-Anne

• Drug Bust on Campus Last Thursday
• News
• Views
• Weekend Wrap Opinions
• Reviews
• Classifieds
• Features
• Sports

The East Texan, 2010-09-30, Texas A&M University-Commerce

All Issues

Volume XCV, number 5 of The East Texan, a student newspaper published at Texas A&M University-Commerce.

The Bates Student - Volume 140 Number 02 - September 28, 2010, Bates College

The Bates Student

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• GSU Purchases $675,000 Golf Course for Expansion
• Eagles Defeat No. 11 Team In the Nation
• Seasonal Flu Shots Available Through GSU Health Services
• Students Debate DREAM Act at Thursday's Forum
• Take the Greek to Them
• Reality TV Overstepping Atrocity Levels
• Letters To the Editor
• CLASS, Not the Union, Needs a New Building
• Eagles Travel To NYC
• Exercise With the Botanical Gardens
• Web Site Creates Study Network for Users
• Campus Recreation & Intramurals
• Tricks Of the Grade': How To Higher Your GPA
• Biennial Exhibition Of the Arts
• Eagle Motorsports Ready To Race
• Don't Stop Believing
• Classifieds
• A Star Getting Back to …

Could Sponsor Alliance Spread To North American Sports?, Rick Burton, Norm O'Relly

Sport Management - All Scholarship

No abstract provided.

The Bg News September 27, 2010, Bowling Green State University

BG News (Student Newspaper)

The BGSU campus student newspaper. September 27, 2010. Volume 101-Issue 26.

Ua12/2/1 Topper Extra - Trial By Fire, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Robinson, Andrew. Kelly Potts, Emily Teegarden Finding Way as Leaders – Volleyball
• Greenwell, Zach. University of South Florida’s B.J. Daniels Latest Test for Toppers – Football
• WKU Hall of Fame Inductees Announced – Chuck Durrant, Tellis Frank, Al Ellison, Bill Powell, Joey Stockton
• Patton, Emily. Freshman Melanie Stutsman Settling in as Starter – Volleyball
• Greenwell, Zach. True Freshmen Earning Playing Time for WKU – Football
• Lintner, Jonathan. Three Keys to WKU Beating University of South Florida – Football
• Harrison, Blake. WKU Opens Conference Play with Weekend Double – Soccer
• Claybourn, Cole. …

The Bates Student - Volume 140 Number 01 - September 22, 2010, Bates College

The Bates Student

No abstract provided.

The George-Anne, Georgia Southern University

The George-Anne

• Student Leaders Push for New Union
• Police Beat
• LEED Certification To Become Law
• (You) Need to Decide Carefully
• Competition Brings NASCAR to GSU
• GSU Drivers 'Get Pumped'
• CRI Feature: Matthew Gentry's Cycling Adventure
• Iron Eagle Challenge
• Gain New Experiences Abroad
• Sorority Recruitments Reach Record High
• Classifieds
• GSU Football Ranked No. 24 in FCS
• Eagle Teams Have Winning Weekend

The Daily Gamecock, Monday, September 20, 2010, University Of South Carolina, Office Of Student Media

September

No abstract provided.

Faculty Senate Executive Committee Agenda, September 20, 2010, Utah State University

Faculty Senate & Faculty Senate Executive Committee

• Education Policies Committee Report
• Honors Program Report
• Library Advisory Council Report
• Parking Committee Report
• EPC Items
• PRPC Section 402.4 - 402.13 and 405.11.4
• Draft of Summer Enrollment Committee Report 2010: Strategies for Increasing Summer Enrollment on the Utah State University

The Bg News September 20, 2010, Bowling Green State University

BG News (Student Newspaper)

The BGSU campus student newspaper. September 20, 2010. Volume 101-Issue 21.

Reporter - September 17th 2010, Rit Reporter Staff

University Publications

No abstract provided.

Ua12/2/1 Topper Extra - Home Improvement, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Robinson, Andrew. Remembering Third Down Thunder – Football
• 2010-2011 Women’s Hoops Schedule – Basketball
• Greenwell, Zach. WKU Defense Trying to Correct the Little Things – Football
• Lintner, Jonathan. Friday Pep Rally Kicks Off Weekend
• Greenwell, Zach. Willie Taggart Eager for First Home Game as Head Coach – Football
• Greenwell, Zach. Big Ten Foe Indiana Poses Another Challenge for WKU – Football
• Harrison, Blake. Coach Jason Neidell Overhauls Lady Toppers’ Starting Lineup – Soccer
• Patton, Emily. Former Starter Lauren Stuckel Alleviating WKU’s Service-error Woes – Volleyball
• Extra Questions with Paula Davids – …

The Bg News September 17, 2010, Bowling Green State University

BG News (Student Newspaper)

The BGSU campus student newspaper. September 17, 2010. Volume 101-Issue 20.

Daily Eastern News: September 14, 2010, Eastern Illinois University

September

No abstract provided.

Ua12/2/1 Topper Extra - Sister Act, Wku Student Affairs

WKU Administration Documents

Special edition of the College Heights Herald featuring athletics.

• Robinson, Andrew. WKU Has More to Prove This Time Around – University of Kentucky, Football
• Greenwell, Zach. WKU Hoping to Seize Opportunity in Lexington – Football
• Lintner, Jonathan. Three Keys to WKU Winning at University of Kentucky – Football
• Patton, Emily. Sisters Stay Close as Unlikely Teammates, Starters at WKU – Volleyball, Kelly Potts, Ashley Potts
• Greenwell, Zach. Tops Ready to Tackle Kentucky Playmaker Randall Cobb – Football
• Lintner, Jonathan. WKU Spreading Red, Coping with Kentucky Blue – Football
• 2010-2011 Men’s Basketball Schedule
• Extra Questions with Phillip Hatchett – Golf
• Harrison, …