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2004

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The Role Of Designer-Client Communication In Determining Product Appearance., Nathan Crilly, James Moultrie, P John Clarkson Nov 2004

The Role Of Designer-Client Communication In Determining Product Appearance., Nathan Crilly, James Moultrie, P John Clarkson

DRS Biennial Conference Series

This paper reports on a series of interviews with practising industrial design consultants. The difficulties they encounter in communicating with clients on the subject of product appearance are discussed. The effects on the design process, manufacture and subsequent marketing of the product are explored. A preliminary tool is presented for communicating on the subject of consumer response to product appearance. Designers’ views on how this might assist in communicating with their clients are discussed. In closing the paper, suggestions for possible future work are presented and conclusions are drawn.


On The Implicit Intention In The Incubation And Pre-Inventive Structure Of Creative Design Thinking., Hisataka Noguchi, Yukari Nagai Nov 2004

On The Implicit Intention In The Incubation And Pre-Inventive Structure Of Creative Design Thinking., Hisataka Noguchi, Yukari Nagai

DRS Biennial Conference Series

In recent research on the creative design thinking, it is pointed out that creative design idea often comes from unexpected thinking process. Finke et al. [1] asserted that there is, at first, pre-inventive structure of thinking while designer generates a visual image, and after he/she get an image as the result of the pre-inventive structure he/she explore and interpret them into creative idea. Lawson [2] presented five-stepped model of creative thinking process. In this model, they pointed out that after making effort to analyze design problem, designer often came to relaxed time and seemed to forget the problem, and after …


Profiling The Designer: How Are The Design Professions Perceived?, T W Allan Whitfield, Gillian Smith Nov 2004

Profiling The Designer: How Are The Design Professions Perceived?, T W Allan Whitfield, Gillian Smith

DRS Biennial Conference Series

This paper draws upon the results of two large-scale investigations into the public’s perceptions of the design professions. The first was a comparative study involving matched samples of Australians and South Koreans. Carried out within the framework of occupational prestige assessment (e.g. Daniel, 1983), it sought to position the design professions in terms of social standing relative to a range of other professions and occupations. It also provided a comparison of how designers perceived themselves against how the public perceived them (Chung and Whitfield, 1999; Whitfield and Smith, 2003). The second was the most extensive field survey so far undertaken …


Creating Opportunities For Successful Design Decisions In Uncertain Environment., Anssi Tuulenmaki Nov 2004

Creating Opportunities For Successful Design Decisions In Uncertain Environment., Anssi Tuulenmaki

DRS Biennial Conference Series

It is widely recognized that properly conducted early part of the new product development process – conceptualization or fuzzy front end – is vital for new product success. Accurate and timely information during the early phases of the New Product Development (NPD) and design processes reduces rework and lead-time, enables better planning, execution and results. Therefore, the aim of the conceptualization phase can be articulated as in providing information package according to which a decision could be made whether a concept is to be developed further to a product or not. What is the role of the conceptualization in situations …


Designing In A Multicultural World., Konstantinos Syrmos, John Boult, Ray Holland Nov 2004

Designing In A Multicultural World., Konstantinos Syrmos, John Boult, Ray Holland

DRS Biennial Conference Series

The purpose of this study is to investigate a new paradigm in consumer behaviour, which is a conceptual framework to study how consumers behave through theoretical categories originating within different cultures. As individuals we belong to different cultures, but all of us belong to a cultural group called consumer culture, where design and branding play a major part when it comes to decision making. Today’s consumers are brand weary. They are surrounded by brands; they use brands and in many occasions identify themselves with the brand.


Designerly Research: Towards Design's Own Research Paradigm., Fatina Saikaly Nov 2004

Designerly Research: Towards Design's Own Research Paradigm., Fatina Saikaly

DRS Biennial Conference Series

Design research draws on different research paradigms from both the sciences and the humanities. Two empirical works about design research at the doctoral level demonstrated the emergence of a research paradigm distinct from research in the sciences and the humanities. The first empirical work was a comparative study of ten Ph.D. programmes in design. The selected cases were from different geographical-cultural contexts. The study of each case was divided into three parts: the study of the programme, the study of a selected Ph.D. thesis and an interview with the coordinator of the programme or with a Ph.D. supervisor. The second …


Design And Research Of Digital Valley Based On Gis And Vr., Zhaoxia Dong, Rongxin Yang, Cheng Wang, Feng Yang Nov 2004

Design And Research Of Digital Valley Based On Gis And Vr., Zhaoxia Dong, Rongxin Yang, Cheng Wang, Feng Yang

DRS Biennial Conference Series

Spatial information technology based on Geological Information System (GIS) is the natural and best way for building ‘Digital Valley’ engineering. After analyzing the framework and function of three-dimensional visualization simulation system about hydrological analysis and flood operation in Qingjiang valley, an integration solution of GIS and Virtual Reality (VR) is proposed in this paper. How to combine spatial data and attribute data to construct database, how to build GIS platform, how to produce scene models and how to display 3D terrain scene are discussed in detail. The practicing verifications have demonstrated the effectiveness of the proposed methods, which have been …


Generative Design: A Paradigm For Design Research., Jon Mccormack, Alan Dorin, Troy Innocent Nov 2004

Generative Design: A Paradigm For Design Research., Jon Mccormack, Alan Dorin, Troy Innocent

DRS Biennial Conference Series

Generative design offers new modes of aesthetic experience based on the incorporation of system dynamics into the production of artifact and experience. In this paper, we review a number of processes that can be explored by designers and suggest how design as a discipline can benefit from this research. These processes include self-organization, swarm systems and ant colonies, evolution, and generative grammars. We give examples on the application of these processes to creativity and design.


Hermeneutics And Cross-Cultural Design: Reflections On Community Consultation And Collaboration By Designers In Fairfield, Sydney., Susan Stewart Nov 2004

Hermeneutics And Cross-Cultural Design: Reflections On Community Consultation And Collaboration By Designers In Fairfield, Sydney., Susan Stewart

DRS Biennial Conference Series

This paper looks at design as cultural activity and cultural production. Specifically, it looks at design of the built-environment within the context of culturally diverse communities, especially those communities within which both recent migrants and more established residents are in the process of negotiating new, cross-cultural, local identities. What is the role of the designer within such contexts? As bearer of an authoritative western professional tradition, the designer is a powerful figure within any cross-cultural negotiation. Where do the responsibilities of such professionals lie? Traditionally the answers to such questions have been guided by conceptions of the designer as either …


Innovation Planning Toolkit., Vijay Kumar Nov 2004

Innovation Planning Toolkit., Vijay Kumar

DRS Biennial Conference Series

To maintain leadership position, companies need to be continuously proactive in exploring new opportunities for innovation. Focusing on core offerings, customer support, and relationship management is a safe way to sustain business and maintain continued revenue flows. But complacency with the successes of core offerings and eagerness to serve the core customer base frequently leads to inaction in the search for new opportunities. Companies deliberately need to be in an active sensing mode during which new opportunities are continuously sought. An active innovation culture needs to evolve within organizations. This should be predominantly characterized by continuous exploration and search for …


Road Crack Condition Performance Modeling Using Recurrent Markov Chains And Artificial Neural Networks, Jidong Yang Nov 2004

Road Crack Condition Performance Modeling Using Recurrent Markov Chains And Artificial Neural Networks, Jidong Yang

USF Tampa Graduate Theses and Dissertations

Timely identification of undesirable pavement crack conditions has been a major task in pavement management. Up to date, myriads of pavement performance models have been developed for forecasting pavement crack condition with the traditional preferred techniques being the use of regression relationships developed from laboratory and/or field statistical data. However, it becomes difficult for regression techniques to predict the crack performance accurately and robustly in the presence of a variety of tributary factors, high nonlinearity, and uncertainty. With the advancement of modeling techniques, two innovative breeds of models, Artificial Neural Networks and Markov Chains, have drawn increasing attention from researchers …


Meeting Notes 2004-11-17 , Joint Policy Advisory Committee On Transportation Nov 2004

Meeting Notes 2004-11-17 , Joint Policy Advisory Committee On Transportation

Joint Policy Advisory Committee on Transportation

No abstract provided.


What Kind Of Vehicle Should Be?, Yunwoo Jeong, Soon Jong Lee, Ho Ik Jang, Sang Koo, Seung Chul Boo, Wonsik Ham, Jin Sung Kim Nov 2004

What Kind Of Vehicle Should Be?, Yunwoo Jeong, Soon Jong Lee, Ho Ik Jang, Sang Koo, Seung Chul Boo, Wonsik Ham, Jin Sung Kim

DRS Biennial Conference Series

According to the social, economic, technological, and cultural aspects of change leading from the past to the present and to the future, a number of products, life styles, and practices are created, nullified, or combined to generate different forms of values. Likewise in the automotive industry, there have been a variety of genres that have gone through the process of creation, fixation, disappearance, or transformation for a short period of more than 100 years. As the recent changes in human needs are globalization and complicated, the automotive genre is rapidly diversified and combined in terms of style, function, performance, and …


Developing Design Agencies' Competences: From Craftsmanship To Consulting., Anssi Tuulenmaki Nov 2004

Developing Design Agencies' Competences: From Craftsmanship To Consulting., Anssi Tuulenmaki

DRS Biennial Conference Series

This paper focuses on the relationship between design agencies and their clients. The paper aims to reveal how such relationships have developed towards higher levels of value creation. What kind of knowledge and processes are needed from agencies’ point of view in order to improve their service offerings? How could they move from limited execution role, i.e. craftsmanship, more towards the business development and business-consulting role? To address the topic we interviewed senior executives of six major Finnish design agencies, one international design agency and 23 of agencies’ present or potential clients. Interviews lasted 60-120 minutes each; all of them …


The Utility Of Design Vision: The Crisis Of The Artificial., Mark Roxburgh Nov 2004

The Utility Of Design Vision: The Crisis Of The Artificial., Mark Roxburgh

DRS Biennial Conference Series

This research explores the effect on visual communication design of the differences between what is observed (seen), how that is recorded (documented) and what is subsequently projected to viewers (designed).


A Matrix Of Material Representation., Hengfeng Zuo, Mark Jones, Tony Hope Nov 2004

A Matrix Of Material Representation., Hengfeng Zuo, Mark Jones, Tony Hope

DRS Biennial Conference Series

The sensory properties of materials such as colour, texture, sound, smell, etc and people’s perceptual responses to them are very important information for designers to consider when selecting or combining materials for a manufactured product. Based on theoretical, experimental and computer programming methods, this research has established a framework of a database referred to as ‘Matrix of Material Representation’. The Matrix is a visual narrative model that systematically contains the holistic information about the factors involved in the human perception of materials and illustrates the interrelationship between these factors. Currently, the detailed information about material texture perception has been integrated …


The Research-Exhibition: Some Useful On-Line Media For This Alternative Publication Format Of The Design Research Community., Alec Robertson Nov 2004

The Research-Exhibition: Some Useful On-Line Media For This Alternative Publication Format Of The Design Research Community., Alec Robertson

DRS Biennial Conference Series

There is occasional discussion and studies done on the nature of design research and the success of its publication formats (1)(2)(3)(4). The topic was pursued by Rust and Robertson (5), who explored the notion of the ‘Research- Exhibition’ as an alternative to the research-paper at the DRS Biennial 2002 Common Ground Conference. This paper builds upon the experience of work on the on-line record of the experimental DRS Common Ground Exhibition 2002 (6), and reminds us of some of the general background issues identified by Rust and Robertson, its co- organisers. It provides further modest pointers as to possible use …


A Study On The Mode Of User Interface For The Elderly., Wang-Chin Tsai Nov 2004

A Study On The Mode Of User Interface For The Elderly., Wang-Chin Tsai

DRS Biennial Conference Series

The purpose of this study was to investigate the mode of user interface of consumer electronic appliances for the elderly. For this purpose, a digital clock was chosen with five different interface modes in this experiment. Forty elderly subjects (above 65 yrs) and forty middle-elderly subjects (45-64 yrs) participated in this study. Each subject had to operate three different tasks such as time setting, alarm time setting, and date setting. We investigated how problems encountered when performing these tasks, and collected data such as operation time, total number of input, and subjective estimation. The findings of this study indicated that …


Macroscopic Feature Driven Shape Generation Method For Curve Design Support., Yoshiki Ujiie, Yoshiyuki Matsuoka Nov 2004

Macroscopic Feature Driven Shape Generation Method For Curve Design Support., Yoshiki Ujiie, Yoshiyuki Matsuoka

DRS Biennial Conference Series

In styling design, the construction of method for representation of macroscopic feature and the construction of method for control of macroscopic feature are important. This paper describes the method for representation of macroscopic feature "complexity" in curved profile, and the shape generation method for control of complexity. Firstly, method for representation of macroscopic feature "complexity" was proposed. "Complexity" affects evaluation of the important factor on design, such as "beauty" and "similarity." In the present study, the method for representation of complexity was applied to the diverse curved profiles. As a result, it was found that curvature integration represents the complexity …


Circa (Computer Interactive Reminiscence And Conversation Aid): The Collaborative Research Process In Context Challenge., Gary Gowans, Jim Campbell Nov 2004

Circa (Computer Interactive Reminiscence And Conversation Aid): The Collaborative Research Process In Context Challenge., Gary Gowans, Jim Campbell

DRS Biennial Conference Series

There are estimated to be more than eighteen million Alzheimer’s Disease (AD) sufferers worldwide. Other dementia related clinical condi tions would significantly expand this estimation, and with human populations progressively becoming older, the incidence of age-related cognitive impairment is set to grow proportionately. Quality of reminiscence therapy can vary enormously depending upon many variables e.g. availability of resources, location, type of care environment etc. Current practice often relies upon physical props, e.g. old photo-albums.


Investigating The Nature Of Design Thinking., Kees Dorst Nov 2004

Investigating The Nature Of Design Thinking., Kees Dorst

DRS Biennial Conference Series

Many of the problems we face in today’s society are extremely complicated; they tend to spans many different disciplines, to be ill-structured, and their solution requires a creative, solution focussed approach. In other words, many problems we face today are bearing an ever closer resemblance to design problems. This realisation has led to an extensive study into the possibilities of developing a ‘design methodology of the social sciences’, where fields such as ‘lawmaking’ and ‘the making of a curriculum ’, have been described in design-like terms, and supported by design methods [Heffen et al. 1999, Visscher-Voerman, 1999]). The solution of …


Creating User Centred Designers., Andrée Woodcock Nov 2004

Creating User Centred Designers., Andrée Woodcock

DRS Biennial Conference Series

The failure of practicing designers and engineers to encompass ergonomics issues in their practice has long been a source of frustration for both ergonomists and customers - ergonomists, because they know their discipline could inform and benefit the end product, and customers suffer the consequences of poor design. Although the relationship between ergonomics and design has been well explored, and has led to the development of various solutions - these have not had the major impact on design that was desired. This paper looks at a new approach, through education, that might lead to the creation of more user centred …


Romanticism Reinforced: The Construction Of Nature Through 'Green' Advertising And The Implications For Ecodesign., Marie Sierra Nov 2004

Romanticism Reinforced: The Construction Of Nature Through 'Green' Advertising And The Implications For Ecodesign., Marie Sierra

DRS Biennial Conference Series

This paper makes a critical assessment of the construction of nature through advertising. Like any other subject, the complex and rich subject of nature can be portrayed metaphorically. Due to its complexity, the idea of nature is often depicted obliquely in advertising, rather than through direct pictorial representation. There is fertile ground for this approach in the advertising of home appliances – particularly appliances designed to be ‘green’, or what is referred to in design culture as ‘ecodesign’.


Kinds Of Anthropomorphic Form., Carl Disalvo, Jodi Forlizzi, Francine Gemperle Nov 2004

Kinds Of Anthropomorphic Form., Carl Disalvo, Jodi Forlizzi, Francine Gemperle

DRS Biennial Conference Series

This paper is a report on ongoing basic design research into anthropomorphic forms in design. With this research, we are building a core of design knowledge to inform both design studies and design practice. Our intention is to present an understanding of anthropomorphic forms that can be used for the interpretation and critique of existing forms and provide guidance in the use of anthropomorphic forms in new products. Towards these ends we are interested in three fundamental questions; what are the kinds of anthropomorphic forms, how are anthropomorphic forms created, and how are anthropomorphic forms used. In this paper we …


Branding Your Product: Product Identity And Its Application In China., Chen Jie, Eric Wear Nov 2004

Branding Your Product: Product Identity And Its Application In China., Chen Jie, Eric Wear

DRS Biennial Conference Series

In this paper we introduce a new framework for categorising product identity strategies. While we have devised this as part of an ongoing study of the current competition among mobile handset producers in China, we anticipate this scheme may apply to other markets. Focusing on manufacturers who have previously operated without formal design strategies and in an environment in which design is itself an immature practice, our case studies are also very illuminating with regard to the general situation of consumer product design in China.


A Study Of Consumer Perception In Innovative Product., Rungtai Lin, Chia-Ling Chang, Yen-Yu Kang Nov 2004

A Study Of Consumer Perception In Innovative Product., Rungtai Lin, Chia-Ling Chang, Yen-Yu Kang

DRS Biennial Conference Series

With increasing global competition, innovative products are not merely desirable for a company; rather, they are mandatory. In today’s intensely competitive business climate, innovation becomes central in product development. To be successful, innovative products must have a clear, significant, point of difference that is related to a need in the market place. Furthermore, changes in consumer perception regarding innovation are also important in product design. The main purpose of this work is to study factors affecting designers’ and users’ perception in innovation; these factors are discussed in order to eliminate differences between designers’ and users’ perception of innovative products. Subjects …


Comparing Human-Centered Design Methods From Different Disciplines: Contextual Design And Principles., Mark Notess, Eli Blevis Nov 2004

Comparing Human-Centered Design Methods From Different Disciplines: Contextual Design And Principles., Mark Notess, Eli Blevis

DRS Biennial Conference Series

The human-computer interaction (HCI) community has developed primarily among those trained in computer science and psychology. Design methodologies within HCI tend to address the needs and interests of those who have been trained in cognitive science, human factors, or software engineering. This paper illuminates the similarities, distinctions and opportunities existing between one of the better known HCI methodologies, Contextual Design, and an encapsulation of the oral tradition of studio-based design methods that we call PRInCiPleS. PRInCiPleS forms part of the curriculum in HCI design at the Indiana University School of Informatics. We present a case study wherein both methods were …


Design How-To-Know: Towards A Domain-Specific Ontology., Frances Joseph Nov 2004

Design How-To-Know: Towards A Domain-Specific Ontology., Frances Joseph

DRS Biennial Conference Series

The title of this paper implies a repositioning of the notion of ‘design know how’ as tacit knowledge developed through practical experience into a questioning of the identity and being of design. This is not to valorise one form of knowing (through practice) over another (through cognition), but to imply a certain fuzziness about the definition, purpose and meaning of design. While this paper addresses issues of design, ontology and computation in relation to certain philosophical and theoretical positions, it is important to emphasise that my engagement comes from a practical involvement and concern with ‘design problems’ arising from the …


Designers Searching Strategies Influenced By Information Retrieval Systems (Irs) Within The Early Stages Of The Industrial Design Process., Caroline Francis, Sam Bucolo, Vesna Popovic Nov 2004

Designers Searching Strategies Influenced By Information Retrieval Systems (Irs) Within The Early Stages Of The Industrial Design Process., Caroline Francis, Sam Bucolo, Vesna Popovic

DRS Biennial Conference Series

As Industrial Designers handle information within the early stages of the design process they are influenced by the information viewed which is an outcome of the Information Retrieval Systems (IRS) that they utilise. The purpose of this research is to investigate the influences that Information Retrieval Systems such as online Search Engines and Databases have on Industrial Designers’ early searching strategies. The study involves the observation of designers transforming early design language into query ‘keyword’ language for the operation of Information Retrieval Systems and how this transition causes a design direction shift. Findings show a common pattern across the activity …


Design And Morals In The Globalized Context., Robert Nelson Nov 2004

Design And Morals In The Globalized Context., Robert Nelson

DRS Biennial Conference Series

The paper sets out to: • describe globalization in the context of product design, visual communication and multimedia; • describe the elements of design that matter in a moral sense and those that do not; • assess the vulnerability of design to pressure to become a promotional organ of global vanity; • explain the reluctance of authors to adopt a critical stance with regard to the vanity of many products; • identify the problems besetting design discourse, which cause it to be largely mute in the evaluation of design in the context of cultural life; and, • investigate the methodological …