Digital Commons Network^™

Ask Your Doctor If This Is Right For You: Exploring The Consumer Engagement And Perception For Anti-Depression Drug Campaigns, Madhavi Chakrabarty, Reema Dave

Atlantic Marketing Association Proceedings

No abstract provided.

Mind-Body Therapy Preventive Health Care Information On Social Media & Networks, Terry Stringer Damron, Joe Cangelosi

Atlantic Marketing Association Proceedings

No abstract provided.

Do The Effects Of Ethnocentrism And Cosmopolitanism Depend On Countries-Of-Origins? An Empirical Study Of U.S. Consumers, Thomas Tanner, Ronda Mariani

Atlantic Marketing Association Proceedings

No abstract provided.

Air Travel Demand Factors For The Island Nation: The Case Of The Bahamas, Tamilla Curtis, Wilfred S. Manuela Jr

Atlantic Marketing Association Proceedings

No abstract provided.

A Cross-Cultural Investigation Of Consumer Hoarding Behavior During Covid-19: Differences Between Sweden And The United States, Christy M. Cook, Pia A. Albinsson, James E. Stoddard

Atlantic Marketing Association Proceedings

No abstract provided.

How Distributor’S Opportunism Affects Exporter’S Market Orientation And Likelihood Of Distributor Switching, Ayse Balas

Atlantic Marketing Association Proceedings

No abstract provided.

Consumer Product Perceptions Within Emerging Markets: The Product Adoption Process And Consumer Ethnocentrism, Larry Carter, Miguel Sahagun

Atlantic Marketing Association Proceedings

No abstract provided.

Leveraging Geomarketing For Enhanced Visitor Experience And Sustainable Management In National Parks And Cultural Heritage Sites: An Examination Of Gis And Geofencing, Mark J. Sciuchetti Jr., Jianping Huang

Atlantic Marketing Association Proceedings

No abstract provided.

Corporate Supply Chain Sustainability And Consumer Attitudes Towards Hybrid Vehicles, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Small Business And Social Media Marketing: What Role Does Ethics Play?, La Toya M. Russell

Atlantic Marketing Association Proceedings

No abstract provided.

The Influence Of Influencers On Brand Trust And Purchase Intentions, Lisa Scribner

Atlantic Marketing Association Proceedings

No abstract provided.

Ok Boomer? Consumer Perceptions Of Smartphone-Based Shopping, Ronda G. Henderson, Roland Leak, Kimberly Mcneil

Atlantic Marketing Association Proceedings

No abstract provided.

E-Waste Recycling Behavior: Evidence Of Young Consumers In Taiwan And The U.S., Julia Blose, Robert E. Pitts, Y. Henry Xie

Atlantic Marketing Association Proceedings

No abstract provided.

Brand Equity And Willingness To Pay Higher Prices In The Fast-Food Industry, Mayuresh M. Kelkar

Atlantic Marketing Association Proceedings

No abstract provided.

The Effect Of Weather On The Value Of Home Attributes, Jason Beck

Atlantic Marketing Association Proceedings

No abstract provided.

Pricing And Payment Options Triggering Impulse Buying Behavior Online, Anita Radon, Sean Ennis

Atlantic Marketing Association Proceedings

No abstract provided.

How Does Product Experience Influence The Helpfulness Of Photo-Enhanced Reviews?, Bridget Satinover Nichols, Anh Dang

Atlantic Marketing Association Proceedings

No abstract provided.

Aliterate Consumers' Miscomprehension Of Product Warnings, Haeran Jae

Atlantic Marketing Association Proceedings

No abstract provided.

Certified: Getting Students Job Qualified, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

Certified: Getting Students Job Qualified, Kirsten Passyn

Atlantic Marketing Association Proceedings

No abstract provided.

Marketing Orientation: A Longitudinal Study Of Community Banks, Stephen Carlson, Gerald Sullivan, Susanna Warnock, Margaret Ryder

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Daylight Savings Time On Large Truck Crashes, Ahren Johnston

Atlantic Marketing Association Proceedings

No abstract provided.

Navigating Environmental, Social, And Governance (Esg) Risks In The Online Food Delivery Platforms: Using Sentiment Analysis Approach, Maryam Mahdikhani, Jiyoon An, Arim Park

Atlantic Marketing Association Proceedings

No abstract provided.

Nearshoring And Its Impacts On The Global Supply Chain: Case Study Of Retailing And Manufacturing Firms, Alan D. Smith

Atlantic Marketing Association Proceedings

No abstract provided.

Chatgpt Unveiled: Unleashing Ai Magic In Digital Marketing, Jianping Huang, Mark J. Sciuchetti Dr.

Atlantic Marketing Association Proceedings

No abstract provided.

Person-Supervisor Fit Antecedents: Self-Determination Theory In Salesforce Turnover Intention, Ilgım Dara Benoit, Jeffrey R. Foreman, Bonnie S. Guy

Atlantic Marketing Association Proceedings

No abstract provided.

The Impact Of Recycled Product Content Advertising Claims On Brand Attitude And Company Image, William T. Neese, Ayeshe Tariq

Atlantic Marketing Association Proceedings

No abstract provided.

Familiarity, Sensationalism, And Forward Referencing In Celebrity Clickbait: Effects On Curiosity And Click Intention, Cynthia B. Hanson

Atlantic Marketing Association Proceedings

No abstract provided.

Beyond The Request, Juliana Apfel

Staff Professional Development Week

Submitting an interpreting request is often seen as the final step in creating access. In reality, it is only the beginning.

GIS’s Juliana Apfel is here to show staff how to move beyond a request-based mindset and toward a more collaborative approach to access. Access does not happen automatically. It is shaped by timing, communication, preparation, and shared responsibility. Participants will reflect on how access is currently approached across campus and consider where gaps may exist. These moments are not about fault, but opportunities to strengthen how we work together.

At the center of this session is a simple but …

Politicians, Social Media, And Authenticity?, Kirsten Passyn, John M. Dickens

Atlantic Marketing Association Proceedings

No abstract provided.