Digital Commons Network^™

Everyone Works On The Sustainability Team: Power Structures And Brand Communication In Sustainable Consumption, Sofia Johansson

USF Tampa Graduate Theses and Dissertations

In response to growing concerns about the way in which consumption practices negatively degrade the environment and contribute to climate change, this thesis explores the role in which brands may counteract this. There are two significant issues pertaining to environmental marketing: (1) current efforts to promote green consumerism, through which consumer brands market products as “eco-friendly” with only marginal reductions in climate impact and misleading labels, are insufficient in mitigating climate change. (2) Additionally, this kind of consumption is unjust, whereby it is marked up in price, limiting access to merely individuals in higher income brackets. Given the insufficiencies of …

Building Trust And Credibility In Business-To-Business Relationships: The Role Of Content Marketing Formats, Janice A. Yates

USF Tampa Graduate Theses and Dissertations

The increasing reliance on digital channels in business-to-business (B2B) purchasing has elevated content marketing as a central mechanism for building vendor relationships and influencing buyer behavior. Grounded in Relationship Management Theory, this study examines how informational quality and interactive engagement in B2B content marketing contribute to relational outcomes—trust and credibility—and subsequent purchase intent.A quantitative survey was administered to B2B professionals to assess perceptions of common content marketing formats and their influence on vendor evaluation and purchasing decisions. A total of 76 responses were collected, with 63 usable cases retained after data screening. Established multi-item scales were used to measure informational …

They Find A Way: The Transnational Practices And Experiences Of Diaspora Conflict Journalists, Grace E. Smith

USF Tampa Graduate Theses and Dissertations

As global tensions continue to rise, media landscapes are changing. Diaspora communities play an integral role in this shift, as they search for verifiable news with a global perspective to keep them informed on crises in their home countries. In order to keep their communities informed, diaspora journalists step up to localize coverage, creating transnational networks to bridge home and host countries. They often work through intense situations, sacrificing normalcy for information. Building on the framework from Ogunyemi’s (2018) diasporic media observations, Fraser’s (1992) counterpublics theory, and D.K. Thussu’s (2006) contra-flow in global media theory, this study explores how diaspora …

Lost & Found: The Postmodernism Of Japan's "Lost Decades" In Kamen Rider Decade, Andrew K. Barrow

USF Tampa Graduate Theses and Dissertations

As a franchise, Kamen Rider is underrepresented in anglophonic scholarship despite its potential to relate postmodern texts, nostalgia, and history. In making these relations, Decade in particular challenges postmodern critiques that were prevalent in its time and during the time of the material it references, from 2000 to 2008. Scholars critical of postmodernism such as Fredric Jameson and Hiroki Azuma situate themselves as such because of postmodernism’s perceived detachment from history and lack of depth, creating a cultural logic of artworks that pales in comparison to older logics and eras. By teaching himself and another Kamen Rider morals and lessons …

Framing The Pressure: Mental Health Representation In Olympic Athletes Through The Weight Of Gold, Daniel B. Gearin

USF Tampa Graduate Theses and Dissertations

This study examines how the HBO documentary The Weight of Gold constructs meaning around athlete mental health through narrative and visual framing. Grounded in framing theory, the purpose of this research is to identify the key themes presented in the film and analyze how cinematic techniques shape audience understanding of mental health in Olympic athletes. The rationale for this study stems from a gap in existing research, as most scholarship focuses on psychological outcomes rather than how media representations construct those meanings. Using a qualitative approach, the study applies thematic analysis to 17 scenes of the documentary, supported by a …

Fire And Ice: Partisan Media Coverage Of 2025 Ice Mass Deportations, Rachael A. Lawrence

USF Tampa Graduate Theses and Dissertations

This study examines how partisan media outlets strategically frame U.S. Immigration and Customs Enforcement (ICE), revealing how the same events are portrayed as fundamentally different depending on the outlet’s ideological position. Using Entman’s framing theory and qualitative frame analysis, this research analyzed 150 digital news articles from conservative-leaning (e.g., Fox News & New York Post), liberal-leaning (e.g., CNN & Associated Press) and neutral (e.g., The Hill & Newsweek) outlets over a six-month period following President Trump’s executive order expanding ICE’s operational scope.

The analysis reveals sharp partisan divides and highlights the prominence of media bias. Conservative outlets emphasized security frames …

Manufacturing Main Street: How Historic Plant City Main Street Revitalizes Its Community And Simulates The Commons, Emily Burke

USF Tampa Graduate Theses and Dissertations

Community has remained a central concern to sociology since its founding, even as industrialization, globalization, and digital media have transformed how social ties are formed and maintained. Small American downtowns once anchored civic and social life, but have faced destabilizing events like globalization, the rise of e-commerce, and the COVID-19 pandemic. In response, many small cities have turned to the national nonprofit Main Street AmericaTM to help them revitalize their downtowns. Although research on small cities is limited compared to large urban centers, emerging literature highlights post-COVID opportunities to renew physical and local shopping on main street (small city downtowns). …

Understanding How Single Mothers In Southwest Nigeria Navigate Mental Health Challenges And Financial Hardships: A Culture-Centered Approach, Zulykha B. Akinjobi

USF Tampa Graduate Theses and Dissertations

Single motherhood is a growing yet stigmatized family structure in Southwest Nigeria, where patriarchal norms, cultural expectations, and structural inequalities converge to produce unique mental health and financial challenges for women. This qualitative study examines how single mothers in Southwest Nigeria navigate mental health challenges and financial hardships through the lens of the Culture-Centered Approach (CCA). Drawing on in-depth semi-structured interviews with 20 single mothers residing in the Yoruba-speaking region of Southwest Nigeria, this study foregrounds locally situated narratives to understand how these women construct and reconstruct meanings of single motherhood within their cultural and structural contexts. Findings reveal that …

Human-Ai Collaboration In Marketing Brainstorming: A Meta-Analytic Investigation Of Implementation Approaches And Creative Outcomes, Michael Michaels

USF Tampa Graduate Theses and Dissertations

Marketing organizations face intensifying pressure to sustain creative output while managing constrained resources and accelerating digital content cycles. The integration of artificial intelligence into marketing brainstorming processes presents a promising response to this challenge; however, prior to this investigation, no comprehensive quantitative synthesis had established the overall effectiveness of human-AI collaboration in marketing creativity contexts or identified optimal implementation strategies.

This dissertation presents a systematic meta-analytic investigation of AI-enhanced brainstorming effectiveness in marketing contexts. Following PRISMA guidelines, 42 independent empirical studies (N = 2,166 participants) published between 2018 and 2025 were identified across four primary academic databases, coded for implementation …

Aging In The Shadows: Szekler Cemeteries And The Case For Recognizing Elderly Populations In Bioarchaeology, Katie M. Mcgrath

USF Tampa Graduate Theses and Dissertations

The study of aging in past populations lies at the intersection of bioarchaeology and paleodemography, offering insight into both biological processes and lived social experience. Despite this potential, older adults are often rendered “invisible” in skeletal assemblages due to methodological and cultural biases. This thesis addresses this gap through a rare, community-based study of aging among the Székely population of Transylvania. By integrating osteological analysis of individuals (11th–19th centuries) from the archaeological Papdomb church cemetery with demographic data derived from the modern cemetery headstones (ca.1850–present), this research examines patterns of aging, longevity, and elder visibility across a culturally and spatially …

Examining Factors Associated With Higher Percentages Of Women In Executive Leadership Positions In College Sport, Kelly Jean Brock

USF Tampa Graduate Theses and Dissertations

The underrepresentation of women in executive leadership roles within intercollegiate athletics remains a persistent issue despite decades of progress in gender equity following the passage of Title IX. The purpose of this study was to examine the institutional and organizational factors associated with higher percentages of women in executive leadership positions within NCAA Division I Football Bowl Subdivision (FBS) athletic departments. Specifically, this research investigated whether institutional characteristics, such as athletic department budget size, the gender of the athletic director, the gender of the university president or chancellor, and institutional commitments to diversity, equity, and inclusion were associated with the …

J.K. Rowling’S Loss Of Control: Authorial Anxieties Within The Actor Network, Casey Sausville

USF Tampa Graduate Theses and Dissertations

This thesis investigates how traditional ideas of authorship are contradicted in the 21st century as authorial power is distributed through an actor network. In this case study, I apply Bruno Latour’s Actor Network Theory (ANT) to the authorship of the fantasy series Harry Potter, in which J.K. Rowling, Warner Bros, and the fandom are all among the co-creators. In doing so, I find that when power has been exercised by other actors in the network, this has in multiple cases been experienced by Rowling as a threat to her security as an author, a woman, and a mother. This is …

Practitioner Ethics And Controversial Advertising: A Qualitative Study Of Moral Reasoning Across Product Categories, Teodora Florido Tavares De Souza

USF Tampa Graduate Theses and Dissertations

Advertising professionals frequently face ethical challenges in their work, yet the ways they define, recognize, and address these dilemmas remain underexplored. This study examines how practitioners perceive and respond to ethical issues in their work, particularly when it comes to promoting products and services that raise significant public health concerns, such as alcohol, tobacco, and gambling. Drawing on Drumwright and Murphy’s (2004) concepts of Moral Myopia, Moral Muteness, and Moral Imagination, this research investigates how practitioners’ ethical awareness can be shaped by the nature of the product being advertised. Through interviews with industry professionals, the study examines how the ethical …

Exploring Graduate Nursing Students’ Learning Experiences, Perceived Cognitive Loads, And Attitudes Toward Immersive Virtual Reality (Ivr) In Clinical Training Environments, Pranam Parsanlal

USF Tampa Graduate Theses and Dissertations

Simulation-based education (SBE) is a widely used learning method in nursing education to develop clinical skills, while in recent years, immersive virtual reality (IVR) has become a sought-after SBE method. There is a significant need to understand how to support IVR integration. Previous research suggests exploring students’ perceptions and experiences toward IVR holistically and comprehensively to understand how to integrate IVR into nursing educational practices. This explanatory sequential mixed methods research study aimed to explore the learning experiences, perceived cognitive loads, and attitudes toward IVR of 11 graduate nursing students in an IVR clinical training environment. To explore perceptions, students …

The Bidirectional Effects Of Engaging In Hazard Perception And Work-Related Phone Calls, Hannah V. Pannell

USF Tampa Graduate Theses and Dissertations

This research investigates the bidirectional effects of conducting work-related phone negotiations during a driving task. With the prevalence of multitasking in today's fast-paced environments, understanding the effects of dual-task interference is critical for enhancing road safety and workplace efficiency. Experiment 1 established a foundational understanding that multitasking negatively affects both driving ability and negotiation outcomes. Experiment 2 employed an accomplice script to standardize negotiation quality, revealing that while dual-tasking again impaired driving performance, focused negotiators earned more points on the integrative items and overall. Analyses of negotiation behaviors further indicate differences in the use of distributive behaviors. Together, these experiments …

Targeting Cancer With T Cells: Preclinical And In Silico Insights To Improve Immunotherapies, Nina Obertopp

USF Tampa Graduate Theses and Dissertations

T-cell–based immunotherapies are often constrained by limited trafficking and persistence in tumors and by functional exhaustion under chronic antigen exposure. This dissertation addresses these barriers through two distinct strategies: (i) preclinical studies testing how radiation therapy modulates tumor-infiltrating lymphocytes (TIL) therapy, and (ii) agent based modeling (ABM) to optimize treatment day treatment-free intervals (TFI) in T-cell engager (TCE) therapy. (i) In a human papillomavirus–positive (HPV⁺) head-and-neck cancer (HNC) model, a single local-dose of RT (8 Gy) delivered five days before tumor harvest increased the success and functional quality of ex vivo TIL outgrowth from tumor fragments, enriching polyfunctional CD8⁺ subsets. …

Bridging The Intention-Implementation Divide In Generative Ai Adoption: An Integrated Model Of Psychological, Behavioral And Social Drivers, Mohamed Walid Mohamed Lotfy Abdallah

USF Tampa Graduate Theses and Dissertations

This dissertation examines the gap between professionals’ intentions to use Generative Artificial Intelligence (AI) and their actual adoption behavior in workplace settings. Although Generative AI offers substantial potential to improve efficiency and performance, concerns about control, misuse and organizational risk have led to inconsistencies between intended and enacted use. Motivated by this misalignment, the study investigates the psychological, behavioral and social mechanisms that shape the intention-implementation divide. Drawing on an integrated framework combining the Theory of Planned Behavior and the Technology Acceptance Model, alongside personality traits, the research conceptualizes adoption as a phase-specific process involving evaluative, motivational and volitional components. …

Sensi-Train: Context-Aware Sensitive Content Detection Using Transformers And Large Language Models, Nazeefa Muzammil

USF Tampa Graduate Theses and Dissertations

The detection of sensitive content has become a critical task in natural language processing due to the widespread use of online platforms and the social harm caused by it. Even though current methods have advanced significantly, many of them mainly rely on surface-level text and neglect to take into consideration contextual and cultural elements that are crucial for correctly assessing sensitivity of any content to a particular individual. Due to this, implicit offense, sarcasm, and culturally grounded expressions frequently cause problems for such systems. To enable culturally grounded sensitive content detection, this thesis presents Sensi-Train, a context-rich dataset and modeling …

Navigating (M)Otherhood: Perception, Practice, & Policy Of Adolescent Pregnancy In The North Coast Of Perú, Mahir Rahman

USF Tampa Graduate Theses and Dissertations

“It’s a vicious circle”, the obstetricians of Huanchaco repeated time and time again after discussing a recently pregnant 13-year-old girl who had just moved to the North Coast of Perú. Adolescent pregnancy is an extremely stigmatized topic in global maternal and child health discourse. Pregnant adolescents are subject to educational policy, clinical protocol, and community practice. While global scholarship emphasizes adolescent pregnancy prevention, limited scholarship focuses on the conditions in which adolescent pregnancy is perceived, discussed, and managed. More importantly, these perspectives are even less documented amongst the North Coast of Perú.

This thesis serves as an ethnographic exploration of …

The Role Of Campus Symbols In College Student Belonging: A Photo-Elicitation And Photovoice Qualitative Study, Abigail W. Bradley-Tyler

USF Tampa Graduate Theses and Dissertations

This qualitative study examines the impact of campus symbols on the sense of belonging among second-year students at a public, four-year institution in Florida. This topic is relevant as there is a lack of research about positive or neutral campus symbols. Using sense of belonging and symbolic interactionism as theoretical frameworks, this study investigates how students interpret and emotionally connect with university symbols, including campus mascots, monuments, personnel, and campus traditions and rituals. Using photo-elicitation and photovoice interviews, participants engaged with photographs of official university symbols and captured images representing their campus experience. Using Braun and Clarke’s thematic analysis, the …

Emotion Differentiation As A Moderator Of The Relationship Between Affect And Alcohol Use Among College Students: An Ecological Momentary Assessment, Gaelle El Helou

USF Tampa Graduate Theses and Dissertations

Alcohol use remains prevalent among young adults and particularly college students. Research shows a link between affective states and alcohol consumption, although recent findings appear to be unequivocal on the effect of negative and positive emotions on college drinking. While emotion differentiation (ED) has been associated with alcohol use, previous research has focused mostly on clinical treatment adult populations and / or negative emotions, focusing less on the role that positive emotions play in drinking, particularly among college students. The current study explored the moderating role of negative and positive emotion differentiation (NED / PED) in the association between negative …

“It’S Like Being Interrogated For A Crime:” The Job Interview Experiences Of Late Diagnosed Autistic Women, Brianna M. Sandner

USF Tampa Graduate Theses and Dissertations

Autistic adults face disproportionately high unemployment rates, with traditional job interviewsserving as a significant barrier due to their emphasis on social norms and the importance of first impressions. Research on barriers late-diagnosed autistic women—a population historically marginalized in both autism and employment research—encounter during job interviews is nascent. This study examines four key areas through the voices of participants: challenges encountered during interviews, coping mechanisms, masking behaviors, and the impact of receiving a late diagnosis on their understanding of past job-seeking experiences. Women described experiencing difficulties with an inaccessible interview structure, navigating social and professional norms, and answering questions on …

Eye Of The Beholder: Exploring Correlates Of Subjective Cognition In Older Adults With And Without Insomnia, Amy N. Costa

USF Tampa Graduate Theses and Dissertations

It is unclear how subjective cognition is related to current objective cognitive functioning in older adults, but subjective cognitive complaints are a risk factor for future cognitive decline. A lack of awareness of even subtle changes in objective cognitive performance could lead to missed opportunities for early intervention. Given past work and known associations between sleep, cardiac autonomic functioning, and cognition (both subjective and objective), it is plausible to hypothesize these factors may influence subjective cognition. Understanding how and when the subjective and objective cognition relationship diverges may inform clinicians on how to best assess cognitive functioning and factors (i.e., …

An Autoethnographic And Relational Exploration Of Identity Negotiation Within Romantic Relationships Between Nonbinary Partners And Cisgender Women, Maddison L. Russell

USF Tampa Graduate Theses and Dissertations

This dissertation explores how trans and cisgender partners negotiate gender identity, care, and relational well-being through an autoethnographic examination of everyday communication. The study draws from eighteen personal narratives across family, academic, and romantic contexts to trace how gender-based microaggressions and cisnormative expectations become embedded in ordinary talk, gestures, and silences, shaping identity development and relational stability. At its core, this work argues that relationality emerges as a pervasive and constitutive condition that shapes how affirmation, misrecognition, and belonging are experienced within trans/cis relationships and across time. Through examining moments of misunderstanding, minimization, and avoidance, the study reveals how microaggressions …

Microplastic Contamination In Longfin Squid (Doryteuthis Pealeii) From The Florida Gulf Coast: Evidence Of Marine Based Pollution, Jordan Kleinschmidt Dilena

USF Tampa Graduate Theses and Dissertations

Microplastic contamination is a pervasive global issue, yet its impact on ecologically significant cephalopod populations remains poorly understood. This study quantified microplastic prevalence and distribution in longfin squid (Doryteuthis pealeii), a key trophic link in the Gulf of Mexico. Following hydrogen peroxide digestion of digestive tract and mantle tissues, microplastics were isolated via vacuum filtration and characterized using microscopy. Fourier-transform infrared (FTIR) spectroscopy confirmed polymer identities. Microplastic contamination was exceptionally high, with 96.4% of individuals containing particles (mean = 36.6 ± 20.0 particles per individual, range = 0–94, n = 110 squid). From 4,072 total particles analyzed, fragments dominated (98.3%), …

Adaptive Multi-Agent Intelligence: A Dynamic Data Management System For Enhanced Data Quality And Reconciliation, Anthony Taeyang Vigil

USF Tampa Graduate Theses and Dissertations

Organizations struggle with data quality problems that cost them millions of dollars annually. Manual data cleanup and standardizing, also known as reconciliation, can take skilled analysts days to complete and can still contain human errors. This dissertation addresses this challenge by developing and validating the Origin Data Management System, which automates processes that traditionally require days of manual work. The system achieved up to 100% accuracy in standardizing vendor names and identifying CEO information across real-world test datasets from Jefferson County Public Schools, Forbes, and Fortune Magazines. Processing time dropped from days to minutes—a 96-fold improvement over manual methods. These …

Psychiatric Symptom Severity And Performance Monitoring: Intraindividual Variability In Neural Responses And Behavioral Adjustments To Errors, Bohyun Park

USF Tampa Graduate Theses and Dissertations

Performance monitoring is a cognitive process that involves evaluating one’s own performance and adjusting behavior accordingly. Atypical neural and behavioral indices of performance monitoring are commonly observed in individuals with psychopathology and have led to hypotheses that perturbed performance monitoring may contribute to functional impairment. However, neural and behavioral indices of performance monitoring are often examined in isolation, so it remains unclear how error-related neural activity relates to subsequent behavioral adaptation on a trial-by-trial basis, and whether this coupling varies across different levels of internalizing and externalizing symptoms. The present study examined trial-level relationships between error monitoring event-related brain potentials …

“For Haitian Culture, Being Older [Is] A Blessing”: Perceptions Of Aging, Elderhood, And Dementia In A Haitian Born Sample, Melissa K. Eustache

USF Tampa Graduate Theses and Dissertations

This thesis investigates how first-generation Haitian immigrants in the United States understand and interpret dementia within the intersecting contexts of culture, migration, and biomedicine. While dementia is constructed as a pathological “loss of self” and a public health epidemic, in American biomedical and popular discourse, this study examines how Haitian-born individuals—socialized within a non-Western cultural and spiritual framework—make sense of cognitive decline and impairment in ways that diverge from Western biomedical narratives. Guided by theoretical orientations from medical anthropology, including Mark Nichter’s idioms of distress, Margaret Lock’s local biologies, and neuroanthropology, this research explores how cultural models of illness, aging, …

Joint Action (In)Action: A Communicatively Constituted Examination Of Shared Governance, Organizational Sustainability, And The Future Of Liberal Arts In Institutions Of Higher Education, Rebecca R. Todd

USF Tampa Graduate Theses and Dissertations

There are at least two versions of higher education today. One is that universities and curriculum need to be reformed to suit contemporary exigencies, particularly market-driven logics and direct paths to desirable job and career outcomes. The other is the story in this dissertation, namely, that the liberal arts hold value for the creation of new knowledge, critical thinking, and empowerment. With this admittedly one-sided corrective to the dominant narrative of higher education, this abstract and dissertation begin.

In the contemporary landscape of American higher education, the liberal arts are under siege. Once heralded as the cornerstone of democratic citizenship …

Development And Initial Validation Of An Instrument To Measure Teachers’ Socioscientific Issues Instruction Perceptions, Michael Edward Mitchell

USF Tampa Graduate Theses and Dissertations

Little is known about how high school science teachers perceive Socioscientific Issues (SSI) on a broad scale, including what factors shape their views of a pedagogical shift to adopt SSI. To address this critical gap, I constructed the Teachers’ Socioscientific Issues (SSI) Perceptions Survey (TSPS), the first instrument specifically designed and initially validated to measure teacher perceptions of SSI integration. This study presents the development and validation of the TSPS, offering robust evidence for its reliability, fairness, and construct validity.

Survey development adhered to gold-standard psychometric protocols (Bandalos, 2018; Crocker & Algina, 1986; DeVellis, 2012; McCoach et al., 2013) and …