Digital Commons Network^™

No Change No Gain: A Comparative Framing Analysis Of The Nfl’S Inspire Change Campaign, Kia K. Cannon

USF Tampa Graduate Theses and Dissertations

This research provides a basis for understanding how public relations practitioners should present CSR initiatives in their organizations and how the media may interpret its initiatives. The researcher analyzed how the NFL framed its Inspire Change campaign and how it was translated in the media. First, a qualitative textual analysis determined how the NFL strategically framed its newly founded social justice initiative. Then, another textual analysis examined how the media framed the Inspire Change initiative and if the NFL’s preferred frames were reflected in the media. The results reveal that while two out of three of the NFL’s frames of …

Empowering Populist Politics: Social Media Use In The Us And Uk, James M. Howley

USF Tampa Graduate Theses and Dissertations

Modern advancements in technology, in particular the rise in influence and popularity of social media platforms, have had a profound effect on the political landscape. The way in which political actors conduct their campaigns therefore requires significant analysis. Populist campaigns have particularly benefitted from the political influence of social media platforms. This research therefore looks at two significant political events from 2016, the Presidential Election campaign of Donald J. Trump in the United States and the 'Vote Leave' Brexit referendum campaign from the United Kingdom. Utilizing Manuel Castells' 'Network Society' (1990) as the theoretical framework for the research, this analysis …

Influence Of Merck Gardasil 9 Advertisements On Male Vaccination Behavior Through A Health Belief Model Framework, Lauren Kierpa

USF Tampa Graduate Theses and Dissertations

Merck’s Gardasil advertisements for human papillomavirus (HPV) traditionally targeted women, thus feminizing the vaccine (Daley et al., 2017). With the release of newer gender-neutral Gardasil vaccine advertisements, this study seeks to understand the influence this campaign has on college-aged males’ intent to vaccinate. This study, grounded in the health belief model, analyzes the “Numbers Move You” advertisement through in-depth interviews. Then, for increased validity, a textual analysis of Merck Gardasil broadcast advertisements was conducted with the health belief model as a framework. The health belief model seeks to understand the reasoning behind health behavior change. The health belief model includes …

Examining Localized Communication, Political Action, And Polarization In The 108th Senate, Mitchell Popovic

USF Tampa Graduate Theses and Dissertations

This thesis answers the call by Neal (2020) to provide the first study of positive and negative direct relations between senators, and by doing so, converges normative communicative praxis with the contemporary study of legislative networks under the auspices of communicatively constituted organizationality (CCO). The broad range of academic research on legislative networks, like the U.S. Senate, have long studied the political behaviors of senators via indirect social ties of mutual participation. The work presented here crosses that gap with a sentiment analysis of interpersonal statements of senators to/about a second—or possibly more—senator(s) during the 108th Congress (2003-2005) to construct …

Comparative Analysis Of Abortion Coverage In Cnn And Fox News From The Perspective Of Agenda Setting Theory, Xinyu Chang

USF Tampa Graduate Theses and Dissertations

This study examines the impact of media framing on public perception and discourse concerning the contentious issue of abortion legislation, as delineated by two major U.S. news outlets, CNN and Fox News. Incorporating the principles of Agenda-Setting and Framing theories, this research utilizes a textual analysis approach to dissect the narrative structures, framing strategies, and the role of key actors within the media outlets' coverage. The investigation focuses on news articles published between 2010 and 2022, applying both qualitative and quantitative methodologies to scrutinize linguistic constructs, framing techniques, and potential biases.

A comprehensive analysis reveals marked ideological disparities, viewpoints, and …

Lights, Camera, Recruitment: Analyzing Dod-Hollywood Synergy And Its Effects On Attitudes And Behaviors Towards The Military, Jose-Andres Leon-Gil

USF Tampa Graduate Theses and Dissertations

The purpose of this study is to research priming effects on DoD influenced films and uncover if there are significant effects affecting attitudes, beliefs, military support, and behaviors. This study is important because there is a lack of literature on the effects of DoD-influenced films. A portion of top grossing films are influenced by the DoD while there is little research on the effects consumers have. This study conducted an experiment testing the effects of behaviors and attitudes when a priming stimulus is presented. The priming stimulus was a military-influenced film clip and a military advertisement. Three groups were made, …

Corporate Social Responsibility And Social Media Influencers: Effectiveness Of Csr Brand-Endorsed Messaging On Consumers, Hannah Sarmiento

USF Tampa Graduate Theses and Dissertations

Corporate social responsibility and social media influencers have both become key components in corporations’ strategic communication. Social media influencers who are knowledgeable on the subject they are communicating have been found to be influential on consumers attitudes and behaviors. Fit between brand-endorsed messages and the spokesperson have also been found to have similar effects. Grounded in the Source Credibility Model and Congruence Theory, the study aimed to identify and analyze the main and interaction effects of perceived expertise of social media influencers and perceived fit between a brand and its social media influencer on consumer attitudes and behaviors. The research …

Nutrient Removal Of Biochar Amended Modified Bioretention Systems Treating Nursery Runoff, Nicholas Richardson

USF Tampa Graduate Theses and Dissertations

Excess inputs of nutrients, such as nitrogen and phosphorus, to surface water bodies can lead to the presence of harmful algal blooms (HABs). HABs can damage their surrounding environments and the economies dependent on them. Nutrient pollution can be properly controlled and monitored at point-sources, such as wastewater treatment plants, but is more difficult to control for non-point sources, such as fertilizer runoff. One form of fertilizer runoff that remains overlooked is runoff from plant nurseries. Controlled release fertilizers (CRFs) embedded in plant containers at nurseries can leach excess nutrients into the runoff. For nurseries in Florida, best management practices …

The Effect Of Emotion On Risk Perception And The Blackstone Ratio, Brianna Duncan

USF Tampa Graduate Theses and Dissertations

In the public debate concerning crime, there are generally two opposing positions regarding error rates within guilt convictions: a greater concern for false positives (convicting an innocent person) or a greater concern for false negatives (not convicting a guilty person). Public attitudes have typically indicated that false positives should be considered worse, with a range in global surveys from 51% (Zhuo, 2021) to as high as 85% (Scurich, 2015) of the population expressing this perspective. To explore the reason behind these beliefs, the current study explores the effect of emotions. Lerner and Keltner (2000) found that fear and anger, though …

Predicting Gender Of Author Using Large Language Models (Llms), Satya Uday Sanku

USF Tampa Graduate Theses and Dissertations

The advent of text data from social media, blogs, movie reviews, and other textual sources has opened new avenues for research, particularly in the domain of Author Profiling. Author Profiling helps in Capturing the Stylistic features and also useful for analyzing the required elements in the written text. This Study addresses one of the tasks in Author Profiling which is termed as gender detection or Classification of Gender from Text. The main goal of this research is to obtain valuable and relevant gender characteristics that will accurately classify the Author’s gender of a review extracted from an Anime Review website. …

The Boundaries Of Melodramatic Film Music: Redefining Home Through The Score Of Douglas Sirk’S All That Heaven Allows, Meredith Donovan

USF Tampa Graduate Theses and Dissertations

In this project, I analyze the relationship between music and narrative in Douglas Sirk’s 1950 film All That Heaven Allows. Sirk’s melodramas are held in high regard by film scholarship, but their scores, especially those composed by Frank Skinner, are often dismissed as lazy or mere atmospheric mood assistance. I argue, however, that the score of Sirk’s All That Heaven Allows builds protagonist Cary both a home—and a “home key”—through its tonal structure, rejecting a rigid boundary between diegetic and non-diegetic music as a whole by offering a fluid musical space to express the conflict between Cary’s emotional home and …

From Displacement To Intersubjectivity: A Phenomenology Of Sound In Classic Film Noir, Thomas Goodchild

USF Tampa Graduate Theses and Dissertations

This paper analyzes the use of sounds displaced from their sources in classic filmsnoir. Noir is often understood as a dark and solipsistic moment in American cinema. Interpretations of noir frequently emphasize isolated individuals who are physically, psychologically, and socially displaced from their environments. Although scholarship on noir has examined this alienation through various sonic motifs such as music and voice-over, I investigate how several noirs draw attention to the act of listening through acousmatic sound—that is, sound heard without a visible source. Far from being an ephemeral auditory experience, I argue that the separation between sound and image invites …

Secondary Educator Approaches To Cemetery-Based Education In Florida, Hillary M. Van Dyke

USF Tampa Graduate Theses and Dissertations

The purpose of this qualitative, descriptive case study is to study how teachers utilize cemeteries as a teaching space, specifically for instruction in Black history and for enacting social studies curriculum by examining the curricular and instructional strategies two educators use with historically Black cemeteries as a place of learning for students in west coastal central Florida. Conversations around what to do about the issue of historically Black cemeteries are growing in Florida, including the state dedicating resources to place-based education in cemeteries. Thus, this study is timely. A purposeful sampling strategy was used to select the two educators who …

Educator And Caregiver Perceptions Of Project Begin Well: An Early Childhood Risk Identification Course, Samin Khallaghi

USF Tampa Graduate Theses and Dissertations

The early years of a child's life are vital to building the foundation for early childhood, and educators and caregivers are at the heart of making this foundation for children. However, educators and caregivers often lack knowledge on correctly identifying risks in children. The current study used a quantitative non-experimental design to examine early childhood educator and caregiver perceptions of a training program called Project Begin Well. Project Begin Well included a risk identification course for educators and caregivers of children aged 3-5 years. Specifically, educators' and caregivers' knowledge, skills, attitudes, aspirations, and behaviors toward the risk identification course were …

The Perception Of Innocence And Guilt: Understanding Relationships Between Exonerees And Their Loved Ones, Martha E. Mccullough

USF Tampa Graduate Theses and Dissertations

Exoneration and wrongful conviction complicate the field of criminology and the criminal justice system. Much of the scholarship on wrongful conviction focuses on the faults of the criminal justice system, such as false or misleading forensic evidence, false confessions, official misconduct, inadequate legal defense, and more. However, there is less research on the social, psychological, and economic impact of a wrongful conviction on those who have been wrongfully convicted and those associated with wrongful convictions (e.g., exoneree's loved ones). Recent studies indicate that social and psychological implications after a wrongful conviction may not only affect exonerees but also their loved …

The Effect Of The Covid-19 Pandemic On The Environmental Perceptions Of College Students, Sydney H. Kaylor

USF Tampa Graduate Theses and Dissertations

In this study, the environmental perception changes in college students during the COVID-19 pandemic were investigated. During the almost worldwide lockdown between March and December 2020, many students experienced dramatic changes in their socioeconomic life that have affected their well-being, ability to learn, and environmental perceptions. Students were sent home from college campuses, many businesses were shut down, and changes were seen in the environment throughout the world. The many industries and businesses that were shut down decreased the pollution that was in the atmosphere, in our water, and on the land. In many places, lockdown policies lead to improved …

Metatranscriptomic Insights Into The Interaction Between Microcystis Blooms And Hydrogen Peroxide, Taylor L. Hancock

USF Tampa Graduate Theses and Dissertations

For this dissertation I studied the interactions of hydrogen peroxide and cyanobacterial harmful algal blooms (cHABs) dominated by Microcystis in the Caloosahatchee River, FL. Specifically, I examined how taxonomic and functional succession relates to both natural hydrogen peroxide dynamics and hydrogen peroxide added to the environment as a cHAB treatment. Chapter 2 investigated how taxonomic succession and gene expression patterns relate to blooms and associated elevated hydrogen peroxide concentrations. The results showed that gene expressions related to cyanobacterial growth were positively correlated with hydrogen peroxide. The genes identified included enzymes capable of hydrogen peroxide generation which were expressed by blooming …

Mentorship In A Virtual World: How Remote Work Relates To Mentoring Relationships And Outcomes, Alyssa M. Lezcano

USF Tampa Graduate Theses and Dissertations

In the context of an increasingly virtual workplace, it is critical to understand how remote and hybrid work arrangements relate to key developmental, interpersonal relationships at work, such as mentoring relationships. Guided by the existing mentoring literature as well as leader distance theory, the present study aimed to examine the mentorship experiences of early-career protégés who worked remote and hybrid hours. Three waves of data were collected to investigate the influence of remote work and mentor distance on protégés’ perceptions of mentoring support received. Specifically, the study examined protégés’ degree of remote work, perceptions of social and spatial distance between …

Fraud Brainstorming In An Era Of Remote Work: The Effects Of Alternative Video Conferencing Configurations And Audit Team Hierarchy, Ahmed Shuaib

USF Tampa Graduate Theses and Dissertations

In 2020, the coronavirus pandemic prompted governments to respond by implementing social distancing regulations and travel bans. Although these actions helped mitigate the spread of the virus, they also created unique challenges for businesses and their employees. Firms transitioned quickly from face-to-face work settings to remote work arrangements using video conferencing technologies (VCT). These technologies enable video calls with or without instant messaging (chat) to facilitate information exchange. For audit firms, group tasks that were previously performed in face-to-face settings had to be performed using VCT. A commonly performed group task in auditing is fraud brainstorming, which auditing standards require …

From The Patient’S Perspective: Understanding The Colorectal Cancer Patient Experience Portrayed In Edutainment Television, Allison M. Fisher

USF Tampa Graduate Theses and Dissertations

This study qualitatively examined how edutainment television portrayed the colorectal cancer (CRC) patient experience, and whether it reflects the real-life CRC patient experience. This was done by first facilitating a textual analysis of edutainment television episodes from popular medical dramas and the docuseries Country Ever After. Interviews with real-life CRC patients were then facilitated to gather perspectives on whether edutainment television’s depictions were reflective of their experiences. This study utilized cultivation theory to identify whether edutainment television reinforces stigmas about the CRC patient experience. Additionally, uses and gratifications theory was implemented to investigate how CRC patients interact with media platforms …

Differentiating Magic: A Call For A Differential Approach, Weston L. Wright

USF Tampa Graduate Theses and Dissertations

This paper seeks to propose an alternative approach for studying magic. It is often the case inacademia, when studying magic, scholars use an understanding of modernity which favors a scientific perspective. When doing so, some scholars have concluded magic has become extinct in our modern society; despite recent research suggesting magical practice is thriving. Likewise, this scholarship promotes an idea of magic grounded in fear, ignorance, superstition, and fraudulence. The goal of this paper is two-fold. First, I seek to advocate for an approach to magic that allows for a plurality of perspectives to be acknowledged, not just a scientific …

Formulating Utopian Pasts: Time As A Coping Method For Lgbtq+ Floridians, Elise M. Kuechle

USF Tampa Graduate Theses and Dissertations

Florida has emerged in recent years as a breeding ground for a new generation of anti-LGBTQ+ legislation. The state has introduced 10 anti-LGBTQ+ laws so far in 2023, touching on issues such as bathroom access, healthcare, and education. This paper analyzes the experiences of queer and transgender people living in Florida to ask: How do LGBTQ+ people in Florida cope phenomenologically with rising anti-LGBTQ+ discrimination? Drawing on data from 22 interviews with LGBTQ+ people situated in and around Florida in 2023, this paper captures a distinct political moment for the people that I spoke with, as anti-LGBTQ+ sentiments continue to …

Elucidating The Role Of The Tumor Suppressor Gene Rna-Binding Motif 5 (Rbm5) In Models Of Traumatic Brain Injury, Kara L. Snyder

USF Tampa Graduate Theses and Dissertations

Traumatic brain injury (TBI) is a worldwide health burden that causes death and disability. Clinical management of TBI involves guideline-based protocols to limit secondary brain injury but there remains an unmet need for therapeutics to target neuroprotection and to improve cognitive outcomes in patients. This dissertation concerns the examination of RNA binding motif 5 (RBM5) as a potential therapeutic gene target to promote neuroprotection in models of TBI. RBM5 is a potent pro-death tumor suppressor gene in cancer. We hypothesized that it also promotes cell death in neurons in the brain and therefore its inhibition would decrease neuropathology following CNS …

Comparing The Effects Of The Comprehensive School Threat Assessment Guidelines Training Workshop: Online Vs. In-Person, Caroline Mierzwa

USF Tampa Graduate Theses and Dissertations

The purpose of this study was to examine participant outcomes related to the Comprehensive School Threat Assessment Guidelines (CSTAG) professional development training workshop when delivered in-person and online. Participant outcomes in knowledge of threat assessment, ability to classify a threat case appropriately, and overall evaluations of the training workshop were examined to evaluate threat assessment team aspirations to use the threat assessment procedures and effectiveness of the CSTAG training. Kirckpatrick's Model of Evaluation was utilized to investigate participants' reactions to the training and learning outcomes. Furthermore, participant results were assessed based on their respective position within schools, encompassing roles such …

Traditional Or Trendy: News Presentations In Short Form Video And Its Audiences, Sophie Rose Theiss

USF Tampa Graduate Theses and Dissertations

The landscape of short-form video news is evolving, propelled by the popularity of platforms like TikTok. This paper employs content analysis to examine the traits and production elements of six news publishers utilizing short-form video to engage with audiences through traditional and trendy, non-traditional presentations. It investigates audience interactions with this content and explores how specific traits may influence audience sentiment. Findings reveal shifts in traditional news norms as they adapt to social media platforms, positive audience responses to trendy, non-traditional videos, and audience sentiment and engagement across short-form video platforms. Additionally, distinctions emerge between publishers rooted in social media …

Surface Modification Of Poly(4,4'-Oxydiphenilene Pyromellitimide) With Low-Pressure Plasma Treatment, Cihan Aktas

USF Tampa Graduate Theses and Dissertations

This study explores the change of the wetting characteristics of commercially availablepolyimide (PI), Kapton® HN, films a type of poly(4,4′-oxydiphenylene-pyromellitimide), following treatment with low-pressure plasmas of carbon tetrafluoride (CF4), air, hydrogen (H2), carbon-dioxide (CO2) and oxygen (O2) gases as well as the surface texturing via laser-exposure procedure. The water contact angle (CA) and surface free energy (SFE) of untreated PI films were determined as 82.4°±0.8 and 45.0±0.3 mN/m, respectively. After CF4 plasma gas treatment, the CA value of PI films increased to 110.2°±1.0, while it decreased to 9.3°±2.3 after O2 plasma gas treatment. The surface free energy (SFE) of PI …

Development Of A Suspended Aerobic Membrane Bioreactor (Sambr) For Sustainable Wastewater Treatment On Early Planetary Bases, Talon James Bullard

USF Tampa Graduate Theses and Dissertations

Environmental Control and Life Support Systems (ECLSS) ideally should treat all “waste” streams for recovery in a sustainable and near closed-loop manner. This will be critical for Partial Gravity Habitats (PGH) and Early Planetary Bases (EPB) that will be established on the Moon and Mars due to the lack of readily available resources. Currently, the Water Recovery System (WRS), onboard the International Space Station (ISS), recovers and purifies water from urine and graywater. While efficient, this system is not optimized for future missions and utilizes physical-chemical technologies that operate with single-use and hazardous consumables. In response to the lack of …

Determining The P-Wave Velocity Structure In The Near-Surface Of Nw Miami, Florida, Using Quarry Blasts, Elham Moslemi

USF Tampa Graduate Theses and Dissertations

The fact that Florida is an earthquake-free region has caused seismologists to pay less attention to it. Few earthquakes in this state mean it is not a usual practice to study the propagation of seismic waves. However, utilizing data from quarry blasts, we studied wave propagation in this region. The primary objective of the project is to investigate the near-surface P-wave velocity structure and factors that may affect it. We also analyzed the amplitude of signals versus distance and blast size. A network of up to 10 Raspberry Shake instruments around the NW Miami-Lakes mining area was deployed where four …

The Contributions Of Mental Health Issues, Traumatic Brain Injury, And Adverse Childhood Experiences To Recidivism Among Rural Jail Incarcerees, Lauren N. Miley

USF Tampa Graduate Theses and Dissertations

Recidivism should be a major concern, particularly for American jails. The Unites States incarcerates 2.3 million people, a number exceeding rates in any other country. Approximately 90% of those individuals will reenter society at some point, and roughly half of those people will ultimately return to jail. This revolving door costs U.S. taxpayers upwards of $39 billion per year, and undermines public safety. Therefore, breaking this cycle of incarceration and recidivism is of utmost concern, and the focus of this dissertation. Mental health problems, traumatic brain injury (TBI), and adverse childhood experiences (ACEs) are three potential risk factors for recidivism …

Integration Of Algae And Biomass Processes To Synthesize Renewable Bioproducts For The Circular Economy, Jessica Martin

USF Tampa Graduate Theses and Dissertations

Rapid population growth and global industrialization have substantially heightened the demand for fossil-based fuels and products in various sectors of the global economy, including energy production, transportation fuels, and as raw materials for petrochemicals. The intense consumption of fossil fuels has caused immense environmental impacts, especially pertaining to carbon dioxide emissions. Shifting to renewable feedstocks (raw materials) is expected to reduce these emissions by lowering the carbon footprint of fuels and products compared to traditional fossil-derived alternatives. This transition aligns with the goal of creating a sustainable and circular economy, emphasizing efficient resource use, and reducing waste generation through recycling …