Digital Commons Network^™

Graphic Design In The Urban Transportation Environment, Ozlem Yildirim-Dessauer

Theses

This thesis focuses on various design problems facing graphic designers who design visual messages for urban transportation environments, specifically bus and subway systems. The urban transit environment poses a unique challenge for designers because it is multidimensional, and the audience is in constant motion. As David Bernstein describes the transit environment: "It's up, down, all around, in the sky, underground..." (Bernstein, 1997, p. 9). Added to this unique challenge of capturing the audience's fleeting attention span, designers also face problems of space limitations, poor lighting, chaotic placement of posters, and lack of a cohesive visual plan for a transit venue. …

Internet Conferencing Tools For Deaf And Hard Of Hearing Users, Lee Kowalsky

Theses

This research study investigates Internet chat visual tools in communications used by Deaf and hard of hearing users and how the users interact with the chat tools expressing their visual language to convey the best message they can in general. A number of Internet chat tools consisting of visual emoticons have been established and implemented for online communications. These tools are generalized for public use. In this study, the research includes the current IM model, along with my recent studies, which use Deaf/hard of hearing for this project. An analysis of the results and prototype of this study on Internet …

The Greatest Designers In American Graphic Design History, Eunsook An

Theses

Today, we are surrounded by web media. With new technologies, web design has been advancing day by day. The web industry continues to expand in its commercial use. As a result, designing web graphics is an essential part of graphic design. As a computer graphics designer, it is natural to study web design to develop good design skills. For my thesis, I wanted to research good design solutions for web graphics and make a prototype from the results. From the research, I wanted to learn the differences and similarities between printed media and digital media in graphic design using the …

Concepts Of Science Fiction In Graphic Design: Concepts Of Science Fiction Applied To Graphic Design Problem Solving, Nawarat Teeraprasert

Theses

This thesis examines how the futuristic ideas in science fiction literature can be applied to graphic design. The paradigm that creates the connection between mind and emotion in science fiction, such as recurring images, pattern, space and time can be described as signifiers, the triggers of imagination, which can also function in graphic design as object orientation. By combining elements and models within science fiction systems with the theory of perception, a new approach to graphic design problem solving will be created.

Typophoto: The Visual Dimensionality, Kitae Kim

Theses

This thesis will first document how both typography and photography have merged into a pure form of communication: typophoto. Simultaneously, the study will refine the visual parameters for understanding the concept of typophoto through an examination of the works of a number of designers, design movements and visual theories. The final goal of this thesis study will be to explore a new interpretation of typophoto and to extend its use in the new digital era. In 1925, the designer, painter, photographer and film maker Laszl6 Moholy-Nagy first mentioned the concept or theory of typophoto in Malerei Photographic Film. Typophoto was …

Graphic Design And Ecology, Luzuozi Wang

Theses

None provided.

Vernacular Letterforms: An Expression Of Cultural And Social Values, Georgiana Leite

Theses

This thesis investigates similar problem-solving processes used in the fields of graphic design and engineering, revealing an underlying relationship between the two disciplines. It shows the principles these two disciplines share and how they employ a common creative process. By comparing these two vastly different disciplines, an understanding of the methodology of thought is constructed.

The Process Of Wayfinding, Jinhee Kwon

Theses

The author defines wayfinding as the act of finding one's way to a destination: spatial problem-solving comprised of three interdependent processes: decision-making, decision-executing, and information processing. The goal of this thesis is to develop a wayfinding system by designing a system of directional signs. The application is the development of an interior signage system for the Rochester Institute of Technology's National Technical Institute for the Deaf (NTID).

Korean Cultural Characteristics And Graphic Design, Jungyun Shin

Theses

None provided.

A Graphic Design Primer Resources For Educators, Sarah Beth Tregay

Theses

This thesis examines current methods and trends in graphic design education. It focuses on the improvement of graphic design education by helping educators better understand the graphic design discipline, describing important factors in a design education, and the needs of the graphic design student. The focus is on the first year of graphic design study, and includes a sample textbook designed by the thesis author for first-year graphic arts students.

Computer Multimedia In The Development Of Interactive Courseware: The Cornell University Soil And Water Management Learning Module, Charissa Sullivan

Theses

The thesis project consists of an interactive multimedia computer software program, designed to help teach a course title, college-level semester course in soil and water management (Soil and Water Management, offered at Cornell University, Department of Soil, Crop, and Atmospheric Sciences course number 321, 4 credithours). The software was authored in Macromedia Director 6.5. Original artwork includes computer graphics some of which are sequenced to create animations that illustrate key concepts of the subject material. Text and photographs and/or illustrations also support the subject material.

Careers For Women In Design, Nitza Nater Arvelo

Theses

Careers for Women in Design is an interactive application created in order to help, guide and support women in their search for professional goals towards a career in design or related field. Although this project was especially designed for women, men also can benefit from it.

Self-Portrait: The Integrity And Interdependence Of Objective Information And Subjective Experience In The Representation Of Memory, Katherine Hannigan

Theses

This thesis is concerned with the subjective experience and the objective quantifiers of life events. It explores the awareness and the representation of the rational and emotional, the quantitative and qualitative, or the objective and subjective aspects of experience in memory. The works in the thesis are self-portraits.

The Goddess Sells: The Impact Of Archetypes In Visual Communications, Martha M. Torres Donovan

Theses

Graphic design is the process of connecting with an audience by creating visual communication that appeals to a audience's intellect and aesthetic sensibility. the use of archetypes as a form of connection is a familiar process. This thesis explores the use of the goddess archetype in visual communications, specifically in advertising.

Cross-Cultural Visual Communication, Chia-Wen Tsao

Theses

Explores how visual elements, such as ancient symbols and characters, have been used in visual communication across both Chinese and Western cultures. Analyzes existing cross-cultural packaging design examples. Compares packaging from a USA-based food company with a Taiwan-based food company in order to explore whether or not the design decisions communicate with ethnic audiences who are not familiar with these food products.

The Impact Of Graphic Design On The Target Audience: Designing An Effective Social Marketing Campaign, Cynthia Childs

Theses

The goal of this thesis is to determine how to best design visual communications within the context of a social marketing campaign in order to most effectively reach the target audience. This study uses the promotion of breast feeding as content for a social marketing campaign.

Graphic Design And Architecture At Their Intersection, Kathleen Kaminski

Theses

This thesis will explore the increasingly important role played by graphic design in architecture. Traditionally thought of as a two-dimensional applied art, graphic design has relevant applications in the design of places. This is sometimes known as environmental graphic design. The premise of this investigation is that by extending graphic design into the world of architecture, both disciplines are strengthened. Graphic design in an architectural context benefits from a more long-lasting medium, in material and duration, than its more common forms in print, film or digital media. Architecture, in its turn, gains another way to communicate to an audience, one …

The Impacts And Implementation Of Integrated Marketing Communications, Min-Fang Wu

Theses

In the current market place, there are two points that occupy the marketer's attention. One is the necessity of integration; the other is the importance of communications. Integrated Marketing Communications (IMC) is the crystallization of the two thoughts.

Because the entire market place is changing so rapidly, factors that result in a successful business are too complicated. Integration of all kinds of market resources is no longer a marketing theory which is discussed by academics. It has become a necessary solution to business.

On the other hand, the popular issue of communication does not simply reflect the deep relationship of …

Masquearray: Automatic Makeup Selector/Applicator, Chujit Jeamsinkul

Theses

Discusses the design of a computer which selects and applies makeup.

Motion In Graphic Design, Yuh-Yun Peng

Theses

This project analyzed how the psychological feeling of motion can be performed on a non-moving graphic design space. It focused on the visual expression, psychological interpretation and functional usability of motion in graphic design. It involved a methodological analysis of the structured interaction between motion approaches and graphic design elements. In order to represent the analysis and possible progression of this project, the Motion Card Pack was designed to supply the whole range of motion definitions including 64 strategies, which gave users detailed information about motion in graphic design. This pack also encourages users to use the cards as creativity …

The Value Of Time: A Comparative Visual Analysis, Dyanne Kim

Theses

None provided.

A New Digital Calligraphic Font, Yeunsook Jeong

Theses

None provided.

The Outlander, Paritat Tiphayakul

Theses

None provided.

Hotel Design: Renovation, Hye Sue Chong

Theses

The purpose of this thesis is to design an urban hotel located in Seoul, the capital city of Korea. I used an existing hotel, named Kims, for this renovation project. The existing hotel consists of forty-eight guest rooms, one bar, one coffee shop, one restaurant and a lobby area. The coffee shop and the restaurant are placed in the same room separated by three-foot high partitions. Compared to other transient or residential hotels in Seoul and large cities in the United States. this four-story hotel with forty-eight guest rooms can be designated as a small hotel in scale. William S. …

The Impact Of The Visual Advertising On Today's Consumer, Gissel M. Pimentel

Theses

Advertising has grown and developed new ideas throughout the years. Since its beginning . advertising has experienced many changes trying to exert influence on potential consumers and to remain in their minds in a positive way.

This culminating project is about the influence of the visual elements used in advertising on consumer perception . Advertising ' s purpose is to sell . A good ad should cause a good impression in the consumer and lead him or her to purchase the product or service advertised .

The main idea that will be developed and demonstrated in this culminating project is …

The Mental Approach To The Game Of Baseball: A Handbook For The Player/Coach, Timothy P. Nihart

Theses

This thesis will focus on the mental attitude required to succeed in athletics, in particular baseball. Stressing the link between the mind and the body, this paper intends to make practical applications for both coaches and players.

Research as shown that in communication information is transmitted through two primary inconsistent and unbalanced methods: content and emotions . Due to the often interaction of coaches in communicating with their players, there is a large margin of error, lost information, from the transmission by the coaches to the reception by the players. It 1s necessary, thus, to explore the link between the …

Beyond Buttons: Explorations In Creative Storytelling, Dominic Amatore

Theses

None provided.

Dreamscapes, Ingrid Mesa

Theses

The main purpose of this thesis is to experiment, investigate and incorporate different vehicles of visual communications, making them work together. The challenge is to work with the digital video medium, to create a video using the appropriate computer equipment and combining visual and sound effects which will complement and work to get her. The sound is going to be manipulated in such a way that will reflect and enhance the 2D visual imagery. This imagery will also be manipulated and animated using computer software in order to convey a message. Once the sound and the imagery are finalized, they …

Sensori-Neural Deafness And The Cochlear Implant, Margaret Pence

Theses

None provided.

Interactive Animated Storybook Based On Korean Folk Tale, Hyung-Joo Lee

Theses

The intended purpose of my project was to develop an interactive animated storybook for children based on a Korean folk tale. Unlike a traditional storybook, I created an interactive computer program for children with diverse interactive animations. I wanted to explore how multimedia design can be entertaining and educational simultaneously.