Digital Commons Network^™

The Importance Of Trade Promotions In The Marketing Mix: Effectively Managing Retail Promotional Allowances And Rebates, Barbara Van Fleet

Theses

This study, The Importance of Trade Promotions in the Marketing Mix: Effectively Managing Retail Promotional Allowances and Rebates, explores the critical role trade promotions play in contemporary marketing strategies, particularly within consumer packaged goods industries. Authored by Barbara van Fleet, the research delves into the historical evolution, strategic objectives, and challenges associated with trade promotions such as retail allowances and rebates.

The paper begins by contextualizing the emergence of promotions within the marketing mix, examining how early 20th-century manufacturers engaged retailers through incentives and in-store marketing to influence consumer purchasing. As the marketing mix evolved, trade promotions became vital …

Caregivers, Employers And Eldercare Issues, Donna L. Petro

Theses

Caregiving roles already impact the American workforce and will continue to affect productivity and personal lives of workers at an ever increasing rate. Demographics bear out that midlife females, the traditional caregivers, are returning to the workforce in increasing numbers each year. As our society ages, the fastest growing segment of the population, the "old-old," will require a wider spectrum of services from both agencies and family members. Many adults already find themselves "sandwiched" between the needs of children and the demands of elderly relatives, a situation that will become more common before the year 2000.

In the early 1980s, …

No Poster Child: The Rise And Fall Of The Field Of Chemical Dependency Treatment, Michael F. Nolan

Theses

This thesis will focus on the development of the chemical dependency treatment field, including an overview of the historical growth of mental health and chemical dependency treatment, and its recent change from a growing to a declining field. It will also examine various theories in the treatment of mental illness and, specifically, chemical dependency, in a historic context, and placing these theories into a unified system of viewing illness in general. Finally, this thesis will explain the growth, then decline, in the field as a result of political, social, and financial developments, and show how these extra clinical influences are …

Guidelines For The Nursing Home Appraiser And The Valuation Of Entrepreneurship In Nursing Home Ownership, William R. Parrish

Theses

The thesis, Guidelines for the Nursing Home Appraiser and the Valuation of Entrepreneurship in Nursing Home Ownership, explores the unique challenges in appraising nursing home properties. It emphasizes the critical role of federal and state regulations, reimbursement programs, and care requirements in influencing property values. The paper outlines appraisal methodologies, including the cost, income, and sales comparison approaches, and addresses the nuances of valuing skilled nursing facilities, intermediate care facilities, and residential care facilities. It highlights the impact of legislative acts such as TEFRA, DEFRA, COBRA, and OBRA on valuation standards, emphasizing their effect on Medicaid and Medicare participation. …

A Study Of The Human Longevity Potential And Its Manifestation In Longevous Individuals, Corliss White

Theses

This study examines the present state of aging and longevity research as it applies to longevous elderly, those who reach their 10th and 11th decade of life. Their numbers, if not percentages, have risen considerably in the growing elderly population, The difference between the longevous and other elderly persons is not just one of degree, but of kind. Each of them is a living biological prototype of the human potential to live an extended life span without significant loss of vitality.

Many past studies of longevous population have been marred by inaccurate claims based on unreliable data. Beyond that, researchers …

The Controversy Of Sex In Advertising, Tammy Bankhead Wright

Theses

Advertising has been highly criticized due to its power to influence people's attitudes and actions. Advertising is the nonpersonal communication of information, usually paid for and persuasive in nature, about products, services or ideas of identified sponsors through various media.

The main idea that will be developed in this culminating project is the fact that although sex in advertising is a part of our culture and society, as a communications device, the use of sex in advertising is not always effective and does not sell most products.

There will be no actual debate to determine what amount of sex in …

Acculturation Of The Vietnamese Refugees And Immigrants In St. Louis, Missouri. Exploratory Study, Maria Ratuszynska

Theses

The purpose of this research was to study the acculturation of Vietnamese refugees and immigrants . 44 refugees and 19 immigrants residing in St . Louis, Missouri (city and county) participated in the study. Subjects were administered the Cultural Identity Questionnaire and the Hopkins Symptom Checklist-25 . Demographic information was obtained using a data sheet.

The obtained scores were analyzed using the t-test statistic for equality of means . The independent variables were political status (refugee or immigrant) . The dependent variables were scores on the Cultural Identity Questionnaire for acculturation, and anxiety, depression and total score of the Hopkins …

Bullies And Victims: How Pervasive Is The Problem In American Schools?, Gail L. Riebling

Theses

Since the topic of bullying has been given little professional attention in the United States, this study examined the Incidence of buIlies and victims in an elementary school In Illinois. Also examined were students' perceptions of how teachers respond to bullying and if males and females appear to be equally victimized. The average age of the students responding was 10.9 years. The gender composition of the sample was 54% female and 45% male. Al I of the children were white. The "Set Straight on BulIies Student Survey" was mailed to 87 students who had completed fifth grade in spring of …

The Foodland International Employee Service Award And Image Marketing Plan, Vesper L. Mcdonald

Theses

This expository applied learning study evaluated The Foodland International Corporation's role in the food chain, industry and retailer competition and needs. The research was used to design a Foodland marketing support program, with a flyer as the primary sales aide. The program was designed and implemented to offer a combination of The Foodland International Corporation's employee service award and image items to licensed Foodland affiliates.

The Foodland International Corporation is a wholly owned subsidiary of Wetterau Incorporated, a major U.S. food wholesaler, headquartered in Hazelwood, MO. Its licensed affiliates consist of other Wetterau-owned corporations (known as divisions), and outside corporations …

Sexual Abuse: The Victim's Role In The Incestuous Family System, Margaret Angus Wedbush

Theses

The present study was an investigation of the incestuous family system. Adult survivors of incest were compared with adults currently receiving treatment for stress . It was hypothesized that the extent of reported assumption of maternal roles within the family system would be significantly higher in the abused sample than in the control sample. A secondary hypothesis was that the degree of assumption of maternal roles would be greater for abused subjects reporting an incapacitated mother (due to alcohol/drug abuse) than for abused subjects not reporting an incapacitated mother.

It was found that there was no significant difference between reported …

Application Of Substructuring Methods To The Dynamic Finite Element Analysis Of A Container Refrigeration Unit Frame Structure, Chung-Kang Chen

Theses

Substructuring is a technique in finite element analysis for solving mechanical engineering problems involving large structures which are too enormous for existing computer hardware and software to handle. This technique involves breaking the system into parts, analyzing the parts, and then re-assembling the total system using selected degrees of freedom from the parts. This thesis also provides a review of substructure theory as a background. The state-of-art involving different approaches of the method is presented . The ANSYS finite element analysis program is used for the case studies of analyzing a container refrigeration unit frame structure. The experimental vibration test …

Biodegradation Of Tnt (2,4,6-Trinitrotoluene), Jin Lou

Theses

This study summaries the results of various methods treating 2,4,6-trinitrotoluene (TNT). Review of available literatures revealed that the most commonly used techniques in full-scale plant for TNT removal are chemical oxidation and carbon adsorption.

From economic point of view, the biological treatment system will be much more cost-effective. Various methods for improving the efficiency of biological system treating TNT wastewater were developed in the laboratory. Current laboratory results show that by isolating appropriate microorganisms under adequate conditions, TNT wastes can be degraded successfully.

At the some time, some pretreatment technologies are recommended in this study for improving the performance of …

Computer Aided Design Of A Broadband Microwave Power Divider, Jaideep Mukherjee

Theses

The purpose of this thesis to provide alternative design procedure for a power divider that has broadband characteristics. The Wilkinson power divider consisting of cascaded quarter wave sections is known to increase the bandwidth while maintaining high isolation and good match conditions at individual ports. Resistors placed between the quarter wave sections served to increase isolation. The values of required components were determined using odd and even mode analysis. In this work, the approximate theory developed previously is used as a preliminary design model, and it is extended further by considering optimization techniques and coupling between adjacent arms. This novel …

The Effects Of Oxygen Tension On Nitrate Reduction By Pseudomonas Isolate, Hao-Jan Hsing

Theses

It is a generally accepted concept that nitrate reduction only occurs under anaerobic conditions. Oxygen inhibits denitrification. However many studies of nitrate reduction under low oxygen tension have shown what has been called aerobic denitrification. This project examines the process of aerobic denitrification.

Oxgyen affects cell growth and the amount of nitrate utilized. When oxygen is absent, the cell growth rate is lower and nitrate utlization is higher then when oxygen is present.

Nitrate is reduced to nirite under anaerobic conditions. Nitrite accumulation did not continue increase. But increased then decreased producing a "Z" shaped graph when plotted.

Biomass Conversion Of Solid-Waste (Newsprint) Into A Clean Fuel (Ethanol) By Enzymic Hydrolysis And Fermentation, Nimesh V. Gandhi

Theses

A feasibility study has been performed with two bioprocesses for conversion of newsprint waste to an environmentally safe fuel (ethyl alcohol) and carbon dioxide.

The following areas were investigated to accomplish this task: one hour pretreatment of newsprint by attrition, saccharification of paper slurry to glucose by cellulase and cellobiase, effects of pH, temperature and concentration of enzymes on conversion of paper to sugar, fermentation of glucose to ethanol and carbon dioxide by immobilized yeast, and simultaneous saccharification and fermentation of paper to ethanol and carbon dioxide using enzymes and immobilized yeast.

Results indicate that the enzymic hydrolysis of newsprint …

Frictional Resistance Of Geotextiles, Md. Khairul Alam

Theses

The pullout resistance of geotextiles was examined using pullout tests. A suitable wooden box with large (2 ft x 2 ft x 4 ft) dimensions was used to avoid the effect of boundary and to simulate field conditions. Two types of failure patterns were observed. For shallow embedment (<3 ft), geotextile produced a movement of the surrounding mass of sand in the shape of an inverted cone due to interlocking friction between geotextile and sand particles. The cone angle decreases with increase in depth of embedment. For embedment equal to or greater than 3 ft., no sand cone developed and the failure occurred along the interface of geotextile and sand. For 1 ft. surcharge, the increase in the pullout resistance due to combined horizontal and vertical embedment was about 30 %.

Editing Digital Audio Using A Perceptual Model, J. Mark Goode

Theses

In this paper we describe an intelligent system used to aid an audio recording producer in the selection of edit points in a musical sequence. It is possible to make meaningful recommendations concerning auditory input data without the ability to fully classify that data or interpret all outside goals. Perceptual modeling of the auditory input can allow sufficient reasoning ability for an intelligent system to be of use editing digital audio. To create a perceptual model, the information which can be extracted by the ear is embodied in several expert sections which communicate with a rule based decision maker via …

Development Of Cellular Manufacturing Systems For Overall Production Efficiency, Srinivas Lokula

Theses

For years the industrial job shop is facing an increase in complexity and decline in productivity due to increase in parts mix, volume of parts, plant size, machine production rates and part complexity. The development of Group Technology and Cellular Manufacturing seeks to eliminate or minimize complexity and to maximize productivity.

Cellular manufacturing is the physical division of job shop's manufacturing machinery into production cells. Each cell is designed to produce parts requiring similar machinery and machine operations. Cellular manufacturing is one of the best manufacturing techniques to support Just In Time manufacturing and Total Quality Management.

This thesis work …

The Biological Basis Of Schizophrenia, Franz Sugarman

Theses

None provided.

Wanplex And Water Canyon, Hsin-Chen Wang

Theses

None provided.

Comparison Of Ellipso-Polarimetry And Dark-Field Methods For Determination Of Thickness Variations In Thin Films, Craig S. Eubanks

Theses

A comparison of methods has been conducted of the optical techniques of ellipso-polarimetry, and dark field microscopy to determine the resolution of the spatial variations in thickness within thin films in real time. The ellipso-polarimeter is an adaptation of normal point ellipsometric methods to accommodate assessment of spatial distribution, but unlike the traditional methods, will utilize the image as qualitative information rather than quantitative. This is achieved through the use of a coherent light source, beam expander, and collimating/focusing optics for the throughput of the system, and the use of a CCD camera to collect the two-dimensional signal for display …

Conscious Conscience, Michael B. Easley

Theses

None provided.

Deuteriohalogenation Of Norbornene Via Organoborane, Bo Han

Theses

A stereospecific path way for the net addition of deuterium halide to a double bond was investigated using norbornene as the substrate. The polycyclic internal olefin, norbornene, has been chosen as the substrate due to its stereochemical aspects and its ability to reveal mechanistic information. The combination of hydroboration followed by halogenation in the presence of boron trihalide provides a method for the net a/trf-Markovnikov hydrohalogenation of alkenes. The Lewis acid-catalyzed halogenation of organoboranes proceeds with mostly retention of configuration at the reaction center as shown by the formation of largely exo-2- halonorboranes from fri-ejco-norbornylborane. Deuteriohalogenation of norbornene provides NMR …

Promotional Program For The Center For Graphic Design History, Kanchen Rajanna

Theses

None provided.

Private Settings, Daniel Richard Kummerow

Theses

None provided.

Pendulum: Controlling An Inverted Pendulum Using Fuzzy Logic, Scott Houchin J.

Theses

None provided.

Contextual Trappings: A Strategy Of Contradiction, Richard Metzgar

Theses

The focus of this thesis is to examine a multiplicity of ideas in which the presence of contradiction is the unifying component. This "process" of examination has been decidedly "expansive." I am emphasizing process and expansive because these terms could best describe the underlying philosophical attitude driving this body of work; process in relation to both conceptual as well as material considerations. Conceptually, I have given myself the opportunity to examine a broad range of issues, understanding the realization that all levels of worldly stimuli become raw material for an artistic statement. Similarly, in regards to material approaches, selecting the …

The Effects Of Deinking On The Coating Compounds Used On Carbonless Business Forms, Brooke Merrill Tinney

Theses

The purpose of this study was to determine what effects different deinking processes have on the coating compounds used on carbonless forms. Three deinking processes were studied: repulping without deinking chemicals or bleach, deinking using deinking chemicals only, and deinking using both deinking chemicals and bleach. None of the processes were successful at completely removing the oil, which is located in the microcapsules, or the resin, which is used to coat the coated-front portion (CF) of the carbonless form. Of the three deinking processes studied, simple repulping was most effective at eliminating the resin used in the coatings, while the …

Synthesis And Characterization Of Maleimide-Based Polymers, Hua-Chin Chen

Theses

This study concerns the synthesis and characterization of maleimide-based monomers and polymers. N-phenylmaleimide, 4'-N-maleimido-2,3'- dimethylazobenzene and N-p-chlorophenylmaleimide monomers were formed by imidizing maleic anhydride with aniline, 4'-amino-2,3'-dimethylazobenzene and p-chloroaniline, respectively. But N-nitrophenylmaleimide monomer was produced from the nitration of N-phenylmaleimide monomer. The two homopolymers, poly-(N-p-chlorophenylmaleimide) and poly-(Nnitrophenylmaleimide), were synthesized by solution polymerization in toluene solvent. Poly-(Styrene-co-N-phenylmaleimide) and poly-(Styrene-co-4'-Nmaleimido- 2,3'-dimethylazobenzene), each with compositions of [50:50] and [92:8], were produced by imidizing maleic anhydride constructing commercial poly-(Styrene-co-maleic anhydride); [50:50] and [92:8]. Styrene and Nphenylmaleimide monomers were copolymerized in both solution and emulsion to form poly-(Styrene-co-N-phenylmaleimide). Likewise, styrene and 4'-Nmaleimido- 2,3'-dimethylazobenzene were copolymerized …

Hydroboration-Oxidation Of Styrene, 2,3 Dihydrofuran And Quadricyclene Dimethylester Promoted By Wilkinson's Catalyst, Pingyun Feng

Theses

None provided.