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The Effects Of Email Advertising On Consumer Response In Australian Online Fashion., Trent Curtis Jan 2025

The Effects Of Email Advertising On Consumer Response In Australian Online Fashion., Trent Curtis

Theses

Email advertising continues to grow as an essential card in the playbook of current day digital marketers, especially within the hyper competitive world of online fashion. This thesis examines the multifaceted effects of email advertising on consumer response within Australia, drawing new insights from the recent influence of personalised email advertising content.

Employing a mixed methods approach, qualitative analysis first utilises thematic coding to uncover key insights drawn from interviews with current day fashion marketing professionals. These interviews explore the perceptions of email advertising effectiveness, preferences in personalised content, and the behavioural trends of online fashion shoppers.

The quantitative analysis …


Exploring The Perceived Impact Of Hearing Impairment On The Mental Health And Well-Being Of Adults, Jacinta Ruth Marks Jan 2025

Exploring The Perceived Impact Of Hearing Impairment On The Mental Health And Well-Being Of Adults, Jacinta Ruth Marks

Theses

This thesis explores the perceived impact of hearing impairment on the mental health and well-being of Australian adults, responding to a growing need to understand how hearing challenges affect people beyond clinical or audiological measures. While hearing impairment is commonly framed through medical or functional models, its psychosocial effects remain underexplored, particularly in relation to stigma, identity, and mental well-being. This study addresses that gap by centring lived experience and examining how adults with hearing impairment navigate everyday life, social expectations, and systemic barriers. Grounded in a constructivist-interpretivist paradigm and informed by a disability studies lens, the research investigates the …


Learning To Be 'With Woman': The Lived Experience Of Studying Midwifery, A Phenomenological Study, Ashlee Guerin Jan 2025

Learning To Be 'With Woman': The Lived Experience Of Studying Midwifery, A Phenomenological Study, Ashlee Guerin

Theses

At the heart of midwifery lies a philosophy grounded by the principle of being ‘with woman’. This core philosophy defines the profession itself, reflected in the etymology of the word midwife, derived from the Anglo-Saxon terms mid (with) and wif (woman), reflecting a tradition of relational care embedded within the profession. Understanding and embodying this philosophy is fundamental for midwifery students, as it shapes their professional identity, informs clinical decision-making, and underpins the provision of care that is safe, respectful and in partnership with women across their childbearing journey. Learning to be ‘with woman’ fosters respect, advocacy, and partnership, ensuring …


Consumer Buying Behaviour Towards Organic Food In Sri Lanka: Imports From Australia, Nalaka Kaushayla Mohotti Jan 2025

Consumer Buying Behaviour Towards Organic Food In Sri Lanka: Imports From Australia, Nalaka Kaushayla Mohotti

Theses

The Australian organic agriculture industry is thriving, with 9.9% of its agricultural land certified organic and production concentrated in fruit, vegetables, meat, and dairy, collectively valued at over AUD 2 billion. At the same time, South Asia, including Sri Lanka, is experiencing significant growth in organic agriculture markets. In 1994, Chronic Kidney Disease of unknown etiology (CKDu) was discovered among Sri Lankan paddy farmers. Research in 2012 linked it to hard water, pesticides, and heavy metals, triggering a pesticide ban and the ‘A Pesticides Free Nation’ program. This study analyses consumer buying behaviour for organic food in Sri Lanka, focusing …


Heat Transfer Of Additively Manufactured Turbine Alloy Blade Tips With Different Surface Enhancement Post-Processing Methods, Morgan Tatge Jan 2025

Heat Transfer Of Additively Manufactured Turbine Alloy Blade Tips With Different Surface Enhancement Post-Processing Methods, Morgan Tatge

Theses

The investigation results presented here consider the heat transfer characteristics of seven different turbine blade tips. Six of the blades are additive manufactured with GRX-810, followed by different surface enhancement post processing techniques. Those techniques include as built, abrasive flow machining, chemical polishing with chemical mechanical polishing, micromachining, chemical polishing, and electropolishing. The seventh blade is machined with 1016 steel. These procedures give a different surface texture roughness for each blade. A transonic linear cascade within a transonic/supersonic wind tunnel is utilized. The impulse response method is employed to determine heat transfer coefficient distributions for the blades. The Tad/T0i temperature …


Generation Of True Random Numbers With Actively Stabilized, Low Dimensional Chaos, Aidan Barton Jan 2025

Generation Of True Random Numbers With Actively Stabilized, Low Dimensional Chaos, Aidan Barton

Theses

True Random Number Generators (TRNGs) are heavily used and their design often relies on empirical validation from statistical test suites. Reliance solely on empirical observations to estimate entropy rates for cryptographic applications introduces risk, as accurately inferring long-term correlations demands prohibitively large datasets. Empirical validation of TRNGs must be supplemented by strong theoretical backing to justify estimated information theoretic quantities. We present an electronic, hardware TRNG scheme that produces a maximally random output guaranteed from first principles. This TRNG uses a pulse-width based hardware realization of an iterated map that produces physical entropy via low-dimensional chaotic dynamics. The simple dynamics …


Leveraging Future Foresight And Planning In Human Resource Management: Preparing Organizations For The Workforce Of Tomorrow, Naser Althehli Jan 2025

Leveraging Future Foresight And Planning In Human Resource Management: Preparing Organizations For The Workforce Of Tomorrow, Naser Althehli

Theses

As organizations face unprecedented uncertainty as they navigate a complicated and fast-changing world, the ability to anticipate and adapt to workforce shifts has become more crucial than ever. This thesis examines how future foresight and strategic planning in human resource management (HRM) can reinforce organizational adaptability and maintain a competitive edge. By analyzing key drivers of change—including technological advancements, demographic shifts, political dynamics, and socio-economic trends—the study identifies innovative HRM strategies that enable organizations to address emerging workforce challenges and opportunities proactively. Through a structured evaluation of foresight techniques, this research highlights best practices for cultivating a resilient and future-ready …


Liposomes As A Platform For Cd40 Ligand Presentation For The Purpose Of Feeder-Free B Cell Activation, Sydney Bone Jan 2025

Liposomes As A Platform For Cd40 Ligand Presentation For The Purpose Of Feeder-Free B Cell Activation, Sydney Bone

Theses

Improvement of in-vitro culture of immune cells is critical for expanding our understanding of the immune system and advancing the treatment of diseases, whether pathogenic, cancerous, or autoimmune, via cellular immunotherapies. This study aims to develop a feeder-free B cell culture system using biomaterials-based presentation of a critical signaling molecule, namely CD40 ligand (CD40L). Traditional B cell culture methods rely on allogenic feeder cells to present CD40L, but a culture of only autologous cells is preferable for cellular immunotherapies. Previous work of our lab established an effective feeder-free B cell culture system using magnetic microbeads as a synthetic platform for …


Subconscious Warnings As A Safety Mechanism Against Phishing Attacks, Henry Schulz Jan 2025

Subconscious Warnings As A Safety Mechanism Against Phishing Attacks, Henry Schulz

Theses

Phishing attacks are very common and considerably successful in stealing people’s information, but unfortunately normal security procedures fail to warn the user of their possible dangers. By considering how subliminal messages are very effective in informing people without actively disrupting their attention, a prototype of a browser extension was made by implementing subconscious messages and the elements of an effective warning, in an attempt to subconsciously warn users of possible phishing attempts, with minimal impact on browser performance.


Application Of Machine Learning To Predict Ultrasound Wave Propagation In Biphasic Fluid–Solid Media, Jahnavi Dandamudi Jan 2025

Application Of Machine Learning To Predict Ultrasound Wave Propagation In Biphasic Fluid–Solid Media, Jahnavi Dandamudi

Theses

The objective of this thesis is to investigate the application of Machine Learning (ML) algorithms to predict ultrasound wave propagation in the cartilage tissue of the knee joint. The learning data necessary for the ML algorithm has been generated through finite-element method (FEM)-based simulations for solving the Biot theory equations governing the propagation of continuous ultrasound through the cartilage. Specifically, we computed the ultrasound-induced dilatations and displacements in the microscale cartilage that is represented as consisting of four zones, namely the chondrocyte cell and its nucleus, the pericellular matrix (PCM) that forms a layer around the chondrocyte, and the extracellular …


Efficient Lossless Compression Of Malaria Infected Image Datasets Using Vision Transformers And Deep Autoencoders, Md Firoz Mahmud Jan 2025

Efficient Lossless Compression Of Malaria Infected Image Datasets Using Vision Transformers And Deep Autoencoders, Md Firoz Mahmud

Theses

In the field of medical imaging, lossless compression techniques play a critical role in maintaining the fidelity of medical data, while improving the efficiency of data storage and transmission, especially in telemedicine applications. This thesis addresses the development of a novel machine learning-based method for lossless compression of images of erythrocytes infected with malaria. The proposed method has two stages. In the first stage, a Vision Transformer, a computer vision model that can learn long-range dependence, is employed to separate erythrocyte images into two categories: infected and uninfected. This classification stage is essential as it allows the subsequent compression approaches …


170 Years Of San Francisco Sea Level Pressure, Brendan Heaven Jan 2025

170 Years Of San Francisco Sea Level Pressure, Brendan Heaven

Theses

This data-recovery project and subsequent data analyses address the construction of a continuous, long instrumental record of sea level pressure for San Francisco, California, USA and examines what the time series may reveal about atmospheric patterns through time. Atmospheric pressure is a physical component which is associated with both daily and seasonal weather phenomena and is one of the most robust of the meteorological variables. Observational data of surface pressure (SFP) and later sea level pressure (SLP) were accessed from digital archives, with a large part of these being manually keyed from original observations on paper. San Francisco, being near …


Expression, Purification, And Characterization Of The Angiopoietin-Like 4 Protein N-Terminus, Alexis Leann Paskach Jan 2025

Expression, Purification, And Characterization Of The Angiopoietin-Like 4 Protein N-Terminus, Alexis Leann Paskach

Theses

This research focused on developing protocols to express and purify the N-terminus of angiopoietin-like protein 4 (nANGPTL4), and identify its structural characteristics to understand its possible contribution to cancer metastasis. Bacteria expression was optimized by adding magnesium, calcium, and glycerol to the initial Luria-Bertani (LB) broth incubation, then transferring to Terrific Broth (TB) for induction. Purification was enhanced through overnight nickel resin suspension, extended sonification, and buffer adjustments. Protein recovery was further improved by transferring size exclusion columns to G50 superfine resin. Protein purity was analyzed using SDS-PAGE and native gel electrophoresis, while protein content was determined through UV-Vis spectroscopy. …


Subterranean Drought Classification And Ecological Risk In Karst Systems, Shaelyn Deal Jan 2025

Subterranean Drought Classification And Ecological Risk In Karst Systems, Shaelyn Deal

Theses

Cave ecosystems depend on stable groundwater inputs, yet no standard method exists for detecting subterranean drought. This study develops a framework to define and monitor drought in karst cave systems by adapting surface-based hydrologic indicators. Using long-term water level data from Bobcat Cave in northern Alabama, we identified drought events through percentile-based thresholds and evaluated multiple surface metrics, including the Standardized Precipitation Index (SPI) and deep-layer soil moisture, as predictors of cave drought severity. Random Forest models supported the selection of key indicators and informed classification thresholds. These thresholds were then applied across the Middle Tennessee Elk watershed to map …


Unbound Subgenres : Overlapping Age Categories In Contemporary Romance And Their Implications, London Stevenson Jan 2025

Unbound Subgenres : Overlapping Age Categories In Contemporary Romance And Their Implications, London Stevenson

Theses

This thesis aims to highlight the importance of genre labelling in contemporary romance fiction and the larger implications that come from the misuse of labels. Considerations of the genre based on narrative elements (Regis, 2003; Michelson, 2022), age categorization (Cart, 2011; Tribunella, 2007), and emerging market conditions (McAlister, 2018; Stewart, 2013) have generated considerable discussion over the last twenty-five years. While each of these scholars draws important conclusions about romance and its subgenres, none of them consider the significance of reader opinion, which is now enhanced due to literary digital spaces. In this paper, I examine nine romance novels for …


Genomic And Metabolic Network Properties In Thermophiles And Psychrophiles Compared To Mesophiles, Amal Saeed Alblooshi Jan 2025

Genomic And Metabolic Network Properties In Thermophiles And Psychrophiles Compared To Mesophiles, Amal Saeed Alblooshi

Theses

Thermophiles and psychrophiles are extremophilic microorganisms that thrive in harsh conditions. Thermophiles are mostly located in hot springs, prosper in high temperatures. Psychrophiles thrive in extremely cold environments, including polar regions and deep-sea habitats. Although they play a crucial role in biotechnology and environmental research, their mechanisms of adaptation are still not well understood. The main objective of this thesis is to understand the genomic characteristics and metabolic network features in thermophiles and psychrophiles compared to mesophiles. The genomes of 59 species among thermophiles, psychrophiles, and mesophiles were collected from the NCBI database. These genomes were used to analyze their …


Aqualoop (The Four Stages Of Earth's Water Cycle), Precious Onwubuche Jan 2025

Aqualoop (The Four Stages Of Earth's Water Cycle), Precious Onwubuche

Theses

This research investigates the development of an educational initiative that illustrates the water cycle using real-life simulations and moving graphics targeting high school students and older audiences to connect theoretical knowledge with hands-on learning in Earth science education. The initiative utilises visual design strategies to turn intricate hydrological processes into an engaging educational journey. The significance of this project is underscored by statistics showing that fewer than 30 percent of secondary school students master Earth science principles, such as the water cycle. This is based on 2019 information from the National Assessment of Educational Progress (NAEP). Additionally, and notably, more …


How Smart City Growth Principles Can Be Adopted In The Uae To Solve The Local Housing Problems?, Shaima Abdulla Alblooki Jan 2025

How Smart City Growth Principles Can Be Adopted In The Uae To Solve The Local Housing Problems?, Shaima Abdulla Alblooki

Theses

Shaikh Zayed Housing Program “SZHP” is the governmental program that is responsible for local housing in the UAE. The program’s main aim is to offer a variety of housing services such as loans, grants, and ready-to-move houses. However, both the continuously growing urban population and liveability challenges are impeding the program to meet its goal. As mentioned on SZHP’s official website “We should continue to explore new ways to establish informed dialogue with different groups of society and to ensure adequate housing for national families, in achieving stability and community development by meeting future needs” (SZHP, 2022 ). Accordingly, this …


Predictive Policing - Leveraging Cctv Data And Ai For Crime Hotspots, Maitha Ahmad Jan 2025

Predictive Policing - Leveraging Cctv Data And Ai For Crime Hotspots, Maitha Ahmad

Theses

This thesis explores fine-grained sentiment analysis in the context of police social media posts, leveraging hybrid approaches to manage the rapid flow of big data and mitigate its negative impact on youth. As social media becomes a primary medium for public interaction, understanding sentiment within police-related posts is crucial for law enforcement agencies to gauge public opinion and address community concerns effectively. The rapid dissemination of information and the potential for negative sentiments to spread swiftly pose significant challenges, particularly for young audiences. The research begins with a comprehensive review of existing sentiment analysis techniques and their applicability to large-scale …


Machine Learning And Artificial Intelligence Models And Techniques In Modern Power Grid Communication Architecture, Majid Jamal Majid Salim Almheiri Jan 2025

Machine Learning And Artificial Intelligence Models And Techniques In Modern Power Grid Communication Architecture, Majid Jamal Majid Salim Almheiri

Theses

Smart grid is evolving in different phases and artificial intelligence (AI) models are also the part of it. In the recent developments of Smart grid system there are research areas which are left unaddressed specifically in privacy techniques, scalability, more efficient data processing techniques. This Thesis highlights the research gaps on smart grid development across various integration phases. In the initial phase of Smart grid development, challenges included scalability issues in Machine-to-Machine (M2M) communication, communication delays affecting voltage stabilization and high computational costs in implementing Genetic Algorithm (GA)-based grid state estimation are covered in this review report. Review is further …


Utilitarian And Self-Representational: Player-To-Player Character Relationships In Final Fantasy Xiv, Zu Er Guan Dec 2024

Utilitarian And Self-Representational: Player-To-Player Character Relationships In Final Fantasy Xiv, Zu Er Guan

Theses

This thesis studies the relationships between video game players and their player characters, the characters that they control, through the lens of player purpose and intent by conducting research using an online survey developed and analyzed using an interdisciplinary methodology based on existing studies in the field regarding avatar identification, player psychology, and queer and feminist theory. This thesis posits that are two types of player relationships with their player characters based on player intent—player characters as the personal avatar and representation of the self, and player characters as a tool for the execution of player control and gameplay experience. …


I Hear A New World, Katie Christ Dec 2024

I Hear A New World, Katie Christ

Theses

“I Hear a New World” is a documentary short film that reflects on the relevance and persistence of nostalgia and tradition during a time of rapid technological advancement and societal change. The film highlights the memories and musings of 8 college students, who were all Class of 2020 high school seniors and whose senior traditions were inevitably brought entirely online due to the Covid-19 global pandemic to varied degrees of success. In rambling, thoughtful delivery, the Gen Z interviewees provide insight into their pre-pandemic internet obsession that led to their teenage reclusivity and how this perspective changed greatly following the …


Body Study, Annaliese "Ace" Taylor Dec 2024

Body Study, Annaliese "Ace" Taylor

Theses

A paper chronicling the creation of my graduate thesis film, Body Study.


…And So It Ends In A Tie, Crystal Hou Dec 2024

…And So It Ends In A Tie, Crystal Hou

Theses

…and so it ends in a tie is a 2D frame-by-frame animated short film produced during the course of my 3rd year as a Master of Fine Arts student in the School of Film & Animation at Rochester Institute of Technology. The film explores themes of homosexuality, female sexuality, and the history of Japanese rope bondage through the fictionalized story of a fateful encounter between a rope-wielding martial artist and a mysterious woman who captures her attention. This paper serves as a documentation of the filmmaking process, a discussion of the ideologies and goals behind its creation, and a retrospective …


Modeling Stormwater Driven Plastic Debris In The Lake Ontario Watershed, Jayson A. Kucharek Dec 2024

Modeling Stormwater Driven Plastic Debris In The Lake Ontario Watershed, Jayson A. Kucharek

Theses

Stormwater-driven plastic debris has emerged as a significant contributor to environmental pollution, particularly in urbanized watersheds like the Lake Ontario basin. This study focuses on developing a comprehensive framework to quantify and predict anthropogenic debris (AD) inputs and transport pathways across Monroe County, NY, using stormwater systems as a key vector. Over two years, empirical data on plastic debris were collected from storm drains retrofitted with LittaTrap™ devices across urban and suburban areas. Debris was weighed, categorized by material and use, and paired with spatial and temporal variables such as land use, rainfall, temperature, and wind events. A Support Vector …


Selling The City: A Qualitative Study On The Image Construction Of Times Square Through Its Media Environment, Sheetal Pandey Dec 2024

Selling The City: A Qualitative Study On The Image Construction Of Times Square Through Its Media Environment, Sheetal Pandey

Theses

As a globally recognized symbol of indulgent consumerism and urban spectacle, the media environment of New York City’s Times Square plays a pivotal role in constructing its iconic image. This qualitative study uses a media ecology framework to analyze how Times Square’s digital displays, interactive installations, and live performances create an immersive experience that informs one’s image of it. Through participant observation and visual content analysis, this study examines how visitors interact with Times Square’s media landscape and identifies recurring media-driven themes. Observations reveal that Times Square’s media ecosystem invites constant public interaction, actively engaging visitors in a feedback loop …


Amorfe: An Ai-Integrated Interactive Brainstorming Interface, Ipshita Pal Dec 2024

Amorfe: An Ai-Integrated Interactive Brainstorming Interface, Ipshita Pal

Theses

Amorfe is an interactive multi-touch digital interface that reimagines brainstorming and collaboration using artificial intelligence (AI). Designed to make ideation more dynamic, the platform allows participants to explore, merge, and refine ideas in real time. AI is a creative catalyst, offering unpredictable outcomes and streamlining the brainstorming process. This makes Amorfe engaging, intuitive, and inclusive, encouraging active participation. The platform’s potential was demonstrated through a hypothetical scenario: “How do we create more green spaces on the RIT campus?” Four participants explored various brainstorming phases through touch interaction, leading to the creation of a prototype simulation video and a promotional video. …


Dissonance, Shreya Talegaonkar Dec 2024

Dissonance, Shreya Talegaonkar

Theses

Cognitive dissonance represents a profound psychological phenomenon where conflicting beliefs create mental tension. My thesis, Dissonance, transforms this abstract concept into an immersive multimedia installation that visually explores the human mind's intricate journey of reconciling internal contradictions. Using Cinema 4D, Adobe AfterEffects, and Resolume Arena, the project creates dynamic 3D animations projection-mapped across an 8x8x6 cubic feet space. Carefully designed blackout curtains and strategic seating immerse participants in a transformative narrative of psychological exploration. Audiences navigate through four distinct phases: Consistency, Chaos, Turmoil, and Adaptation. Each phase invites viewers to experience the unsettling yet profound journey of internal conflict resolution, …


Rental Property Demand And Supply Analysis Using Machine Learning, Ahmed Amiri Dec 2024

Rental Property Demand And Supply Analysis Using Machine Learning, Ahmed Amiri

Theses

The real estate market in Dubai is famous for its activity and stimulating potential due to the geographical position of the emirate, well-developed transport and legal framework. Timely determination and prediction of rental price is crucial for investors, property owners and managers, tenants and authorities in their decision making to maximize returns and ensure market stability. Traditional approaches are insufficient for the analysis of the temporal and spatial relations between property characteristics and market processes, which require the use of sophisticated machine learning algorithms. This paper aims to predict the rental prices of properties in Dubai using machine learning models …


Social Media Intelligence: Responding To Crime And Violence In The Digital World, Chloe Lynn Sitton Dec 2024

Social Media Intelligence: Responding To Crime And Violence In The Digital World, Chloe Lynn Sitton

Theses

The integration of social media into everyday life has transformed how crime is committed, communicated, and investigated. This capstone project examines the emerging field of social media intelligence and its growing influence on modern policing, surveillance, and the community. Drawing from sociological theory, law enforcement practice, legal analysis, and community-based research, this project offers a far-reaching interdisciplinary view of how social media is shaping crime and justice in the United States.