Digital Commons Network^™

Assessing The Impact Of Social Media On The Museum And Cultural Sector : A Public Relations Perspective, Ciara Murray

Theses

Public relations strategies and tactics have helped Irish business and Irish organisations to effectively meet their goals for decades. However, museums are now also benefiting from public relations practices .Effective public relations strategies have become important to museums in order to utilise social media and to open up access to their collections.

Many museums are non-profits and they have a unique set of communication concerns that force them to engage with multiple publics in order to operate efficiently and achieve success. A fter conducting with PR professionals working in the museum around Ireland this paper analyzes how public relations is …

What Is The Effectiveness Of Public Relations Tactics Being Utilized By High Street Fashion Brands To Encourage Consumer Knowledge Of Their Brand Identity?, Lynn Ferrari

Theses

This thesis looks to discover if high street fashion brands are utilizing effective public relations. It attempts to identify if the PR tools being utilized by high street fashion brands are evident to the consumer and if they contribute to purchasing power, the model of communication that is being employed by high street fashion brands and if age contributes to the knowledge and effectiveness of public relation tactics and communication tools. Approach: The research involved a two-stage study with the first phase focusing on an extensive literature review of the key sources of secondary research including reports, articles and publications. …

The Effects Of Climate On The Growth Of Winter Wheat And Spring Barley In An Irish Context, Adrian Kennedy

Theses

The climate of earth is always changing due to natural events, however it is thought that the rapid warming period currently taking place is primarily due human activity to (environmental protection agency 2012). Climate change is altering the environment and this will have consequences for agriculture (Teagasc publications 2012). In this study we examine the relationship between weather and the yield of winter wheat and spring barley in an Irish context using data gathered from 2004-2010 at the Teagasc Oak Park research centre in Carlow. The data was analysed using a mixed effect model to test which if any weather …

In Silico Prediction Of Protein-Protein Interactions Between Cronobacter Sakazakii And Human Host, Sean Held

Theses

The genus Cronobacter accommodates 16 biogroups of the emerging opportunistic pathogen known formerly as Enterobacter sakazakii. Cronobacter are occasional contaminants of milk powder and, consequently, powdered infant formula (PIT). Since it is a pathogen that is transmitted in infant formula it represents a significant health risk to neonates. These bacteria are opportunistic pathogens (can only cause disease when the host's resistance is low) and are linked with life-threatening infections in neonates. Some of the clinical symptoms of Cronohacter infection include necrotizing enterocolitis, bacteremia, and meningitis, with case fatality rates of 50-80% being reported (Healy et al. 2010). Infant formula manufacturers …

The Use Of Public Relations Tactics In Two Nationwide Fundraising Campaigns In Nonprofit Organisations In Ireland. A Case Study Analysis, Arlene Hogan

Theses

This study aims to analysis the use of public relations in two of Ireland’s nonprofit organisations and their national fundraising campaigns. The two charities chosen were The Mater Foundation and its national fundraising campaign called The Heart Appeal and the second charity is The Irish Heart Foundation and its national campaign called Happy Heart Weekend. The questions that the author will be looking to find are the importance of having PR as part of a nonprofit nationwide fundraising campaign, what PR tactics do these charities use to publicise their national fundraising campaigns in question and does communication play a strategic …

Numerical Modelling Of The River Bandon, Stephen Finn

Theses

Numerical modelling involves the use of data from the physical environment and mathematical equations to achieve predictive solutions to many engineering problems including for river engineering. The field data is surveyed, sampled, recorded and tested before it is entered into the numerical modelling program for analysis. The numerical modelling program contains various mathematical equations that solve the data that has been entered. Numerical modelling is an important tool for predicting the consequences of future events. It can be used for predicting the damage of a 1 in 100 year flood event in a river system. Numerical modelling is used by …

Shear & Torsion Behaviour Of Hollow-Core Pre-Stressed Concrete Slabs, Cian Twomey

Theses

Research Aim The aim of this study is to carry out research on shear and torsion behaviour of hollow-core slabs.

Research Objectives The objectives of the research are: • carry out a review of research literature published to date • carry out physical laboratory testing • generate and calibrate Unite element models • expand finite element models to model shear and torsion behaviour of hollow- core slabs • carry out a comparison and discussion of the findings

Development Of Mass Spectrometric Methods For The Analysis Of Serotonin And Related Compounds In Biological Matrices, Merisa Moriarty

Theses

Serotonin is a major neurotransmitter in the brain and affects various functions both in the brain and in the rest of the body. It has been linked to depression, migraines, and aggression, as well as many psychiatric disorders including schizophrenia, dementia and anorexia nervosa. It also has been associated with conditions like Alzheimer’s disease along with other neurotransmitters such as dopamine.

The aim of this research project is to develop various mass spectrometric methods for the analysis of serotonin, dopamine and similar indoles in both urine and serum matrices. This thesis provides extensive reviews detailing a general overview of serotonin …

A Service Provisioning Architecture For Next Generation Wireless Sensor Networks - The Wsn Cloud, Muhammad Sohaib Aslam

Theses

The relentless demand for pervasive computing in our everyday lives has led to and will continue to drive the roll out of large scale embedded systems in the form of Wireless Sensor Networks or WSNs in our environment. This in turn drives the need for reusable, flexible and manageable WSN infrastructures. To simplify system operation and maintenance as well as to reduce costs, WSNs must become an infrastructure that is capable of providing services to multiple end users concurrently rather than having to roll out individual infrastructures for specific purposes as is typical nowadays. This thesis presents the concept of …

Wireless Sensor Networks: Empowering Reliable, Realtime & Resource Efficient Communication For Cyber-Physical Applications, Jasvinder Singh

Theses

Since their inception, Wireless Sensor Networks (WSNs) have been successfully employed as low-rate data gathering networks in numerous monitoring applications. Recently, a new domain of WSNs applications, known as Cyber-Physical Systems (CPS) has started attracting significant attention world-wide. In these applications, monitoring only the state of the physical system (process or environment) is not sufficient, the system must respond to the sensed events/data within certain time constraints by performing actions upon the physical entity. It is expected that in approaching years, WSNs will be integrated in a myriad of CPS applications, for example high confidence medical systems, assisted living, traffic …

Online Public Relations And Issues Management, Maebh Fahy

Theses

This is a study into online issues management for Public Relations. It focuses on key themes related to the issues management process such as reputation management and two-way symmetrical communication.

The project highlights how Web 2.0 technologies and social media platforms have impacted strategic public relations. It focuses on media relations, transparency, engagement and monitoring and the how these tools are integrated into social media by public relations professionals.

Primary and secondary resources have been used in this project to provide insights into the chosen field of study.

Primary research carried out was in the form of semi-structured interviews and …

An Assessment Of Phosphorus Recovery From Dairy Wastewater, Éanna Kelleher

Theses

Phosphorus is an important nutrient for plant and animal life. It is one of the three essential nutrients required for plant growth; Nitrogen, Phosphorus and Potassium. It plays a vital role in the quality and structure of plants. In animals it is essential for the transfer of energy around the body and for the development of the skeleton. Phosphorus is mined from deposits of phosphate rock and is mainly used to produce fertiliser which is applied to agricultural land to improve plant growth. However, phosphorus is a finite resource and, similar to oil, is expected to peak during this century. …

India, An Asian Giant: A Compass For The Future, Norelene Pushpangadan

Theses

In the 65 years since India formalised its' independence from the British Empire the country has experienced an immense metamorphosis in all aspects of its economy. This current study is an analysis of what the possible future economic prospects are for India. As part of the research process, the researcher delved into the history of the economy, since its independence from British colonial power, to modern day focusing on particular aspects of the economy which were relevant to fulfilling the research question of; where does the economic future lie for India?

The current global economic crisis has in part been …

Examination Of The Prevalence And Persistence Of Pathogenic Staphylococci On Euro Currency, Emma Gabriel

Theses

Staphylococci are a diverse group of bacteria that cause diseases ranging from minor skin infections to life-threatening bacteremia. Methicillin-resistant S. aureus (MRSA) is the most common multidrug-resistant nosocomial pathogen in Europe estimated to cause 170,000 infections resulting in more than 5,000 deaths and additional healthcare costs of approximately €380 million annually (Kock et al., 201 1). Whilst rarely life-threatening, coagulase-negative staphylococci (CoNS), in particular S. epidermidis are responsible for the majority of indwelling medical device failures, causing intrinsically resistant biofilm infections, estimated to cost $2 billion per year in additional healthcare costs in the U.S. alone (Otto, 2009).

It is …

Phylogenetic Analysis Of Rotavirus Strains Gl, G3 5g9 5p[8] And P[4] Using Both Neighbour-Joining And Maximum Parsimony, Jenny Cotter

Theses

Globally rotavirus is one of the most important causes of gastroenteritis in children and affects nearly all children by the age of 5 years. It also infects adults with most severe symptoms in the elderly or immune compromised. The most common strains associated with human rotavirus gastroenteritis are G1-G4 and G9 along with P[8],[6]and [4].All previous studies used only neighbour-joining method in the phylogenetic analysis of rotavirus genes. In this study rotavirus genes VP7 and VP4 for rotavirus strains G1 .G3 ,G9 , P[8] and P[4] were analysed in MEGA4.0 using both neighbour-joining and maximum parsimony. The main difference in …

Purification And Applications Of A Bacteriophage-Derived Enzyme Chapk Against Problematic Staphylococci., Niamh Marie O'Shea

Theses

The bacteriophage K-derived peptidase CHAPk (Cysteine/Histidine-dependant amidohydrolase peptidase) can be produced from E. coli XL 1-Blue. Standard operating procedures for the production, purification and quality assessment of the peptidase were developed and set out in detail in this thesis. CHAPk exhibits strong antistaphylococcal properties and the purified enzyme was evaluated for its potential to eliminate S. aureus from the bovine udder and from human skin. As a teat dip CHAPk reduced the levels of S. aureus by three to five log cycles on both animal and human surfaces. CHAPk activity in milk was evaluated using challenge assays against the bovine …

Dynamic Herbal Monographs For A Digital World, Niamh O'Brien

Theses

Post analysis of a worldwide survey of Medical Herbalists, 93% of respondents were in favour of an online system which could update monographs dynamically. 63% of respondents suggested that some current monographs are out of date and lack certain practicalities in areas such as : Interactions, Dosage and Safety. Research into gaining optimal responses from surveys led to a 78% response rate. Survey analysis resulted in a modem up-to-date monograph template being created and each of the aforementioned information systems tested against same. Testing involved the generation of XML, HTML, PHP and OWL languages for encoding documents to allow for …

Evaluation Of Novel Low Molecular Weight Antimicrobial Compounds Produced By Lactic Acid Bacteria., Jiahui Leona Guo

Theses

Fungal food spoilage plays a pivotal role in the deterioration of food and feed systems and some fungi are also able to produce compounds toxic for humans and animals. The mycotoxins produced by fungi can cause serious health hazards and include toxins which are cancerogenic, immunotoxic, teratogenic, neurotoxic, nephrotoxic or hepatotoxic effects and Kashin-Beck disease. In addition to this, fungal spoilage/pathogens cause losses of marketable quality and hygiene of foodstuffs, resulting in major economic problem throughout the world. Nowadays, food spoilage can be prevented using physical and chemical methods, but no efficient strategy has been proposed so far to reduce …

Indigenous Secondary Education: What Implications For Counsellors Lie In The Stories Of Indigenous Adults, Who As Children, Left Their Home Communities To Attend School?, Suzanne Jenkins

Theses

Education is the great engine of personal development. It is through education that the daughter of the peasant can become a doctor, that the son of a mineworker can become the head of the mine, that the child of a farm worker can become the president of a great nation. Nelson Mandela

Access to a ‘good’ education is often argued as deserving of the highest priority. The available research pertaining to the educational experience of Australian Indigenous students, however, too often reflects a picture of profound disadvantage, particularly in relation to their non-Indigenous counterparts. In 2008, Prime Minister Rudd announced …

Temperature Mapping Study Of United States Distribution Systems, Ken Silverman

Theses

The purpose of this one-year temperature mapping study was to determine the extreme temperatures and respective durations commercial pharmaceutical products are expected to be exposed to during routine ambient distribution within the continental United States. Extreme temperature conditions may affect the safety and efficacy of pharmaceutical products during distribution. Knowing the value and duration of the extreme temperatures that products are likely to experience in the ambient (uncontrolled) distribution environment allows for improved product degradation testing, optimized thermal package design and scientifically based determination as to when logistical and environmental controls should be used. Before this study, testing was performed …

Graduate Nurse Transition Programs In Western Australia: A Comparative Study Of Their Percieved Efficacy, Ce (Cecilia) Kealley

Theses

This research compares the findings of a survey questionnaire sent to 858 newly graduated Registered Nurses (RNs) in 2010, with those from a similar study conducted 10-years previously. The purpose of the present was threefold. Firstly, to investigate how current transition programs compared to those of 10-years ago; second, to gain insight into how well formal programs assisted the transition of the novice nurse into the workforce; and thirdly, to examine what effect transition programs have for making decisions to remain in the nursing workforce. A mixed methods triangulation design was selected to investigate the research questions. Additional questions to …

Employee Health In The 21st Century: An Investigation Of Exercise Incentives In Four Medium-Sized Western Australian Organisations, Troy Fuller

Theses

The first decade of the 21st century has shown how organisations are dynamic and turbulent. Many employees are time-poor, working longer and longer hours and are expected to be contactable 24/7, motivated and available to work. Research has shown that employee health is at great risk. Some organisations are now offering incentives for employees to exercise (‘exercise incentives’), and rigorous research was needed to understand and manage these incentives and support health.

The major research question in the study involved employees’ experience of exercise incentives in four medium-sized organisations in Western Australia. Four subsidiary questions provided detail as to the …

An Investigation Into The Neural Substrates Of Virtue To Determine The Key Place Of Virtues In Human Moral Development, Andrew P.J Mullins

Theses

Virtues, as described by Aristotle and Aquinas, are understood as dispositions of character to behave in habitual, specific, positive ways; virtue is a critical requirement for human flourishing. From the perspective of Aristotelian-Thomistic anthropology which offers an integrated vision of the material and the rational in the human person, I seek to identify the neural bases for the development and exercise of moral virtue. First I review current neuroscientific knowledge of the capacity of the brain to structure according to experience, to facilitate behaviours, to regulate emotional responses and support goal election. Then, having identified characteristics of moral virtue in …

The Influence Of Worry On Ratings Of Visual Pain Stimuli, David D. Stephenson

Theses

No abstract provided.

Chemical Characterization And Biological Activities Of Himalayan Aromatic Medicinal Plants, Prabodh Satyal

Theses

No abstract provided.

Consumer Values And Value Change As Influencing Factors Of Future Purchase Decisions In The Automotive Industry, Marc Uhl

Theses

The intense competition in the automotive industry and thus the pressure to correctly evaluate future consumer demands for successful product development provides the context for this thesis. Previous studies have drawn attention towards a potential change of automobile related personal values among younger consumers, yet failed to present a clear picture of this subject. Building on this background, this thesis investigates the automobile related personal value system of a younger and an older respondent group in order to determine the progression of values between both groups. For the first time, a qualitative approach was applied in this context in order …

An Evaluation Of Active8 - A Physical Activity Intervention For Teenage Girls., Aileen Fitzgibbon

Theses

Objectives; To evaluate the Active8 intervention which aimed to increase physical activity participation and knowledge among teenage girls aged 11-14 years.

Design; School based trial conducted from February- May 2010, in the Glen Resource and Sports Centre, Cork. Participants; Participants consisted of seventy three first year girls from an all-girls Secondary School in the North Side of Cork City, aged between 11-14 years. Forty eight transition year girls from the same school acted as mentors in the programme. Parental consent was obtained.

Intervention; First year students engaged in weekly one hour physical activity sessions, during their Physical Education classes, for …

Sea Smoke, Carolyn Rankin

Theses

"Sea Smoke" is a feature-length screenplay that tells the story of Nilly Hayworth, a successful advertising executive living and working in mid-coast Maine. Nilly is married to Hank Hayworth, a lawyer, and they have a son, Jasper, who has just finished law school. Nilly's father is William "Bill" J. Pixley. She has a brother named William "Butch" Pixley Jr., who is married to Holly Pixley, pregnant with their first child. Nilly has accommodated to her father's strong preference for his son , her brother. She has also adjusted to and forgiven Hank for past affairs. Nilly is offered a position …

‘Un Healthy Tableware Design, Wei-Mei Chiang

Theses

Design one set of healthy tableware that brings users: one healthy pleasant serene dining; one happy pleasurable healthy diet. This MFA thesis design reason was out of my passion for tableware/housewares design and personal experiences of both surfeit and anorexia problems, although balanced healthy diet was also my experience. Moreover, it was also my researches and observations of modern diet problems that happen often. Therefore, my thesis goal was to design one set of tableware which can promote healthy and happy diet, generate peaceful and pleasurable dining atmosphere, and be helpful for users to move from unhealthy dining habits to …

The Hospital’S Role Within A Regional Disaster Response: A Comparison Study Of An Urban Hospital Versus A Rural Hospital, Ali Alshehri

Theses

The goal of this research is to evaluate the hospital's role in a regional disaster response. It focuses on identifying the level of the hospital's preparedness and its response to disasters and includes a comparison study between an urban and a rural hospital in New York state. The findings of this work show some differences between the urban and rural hospitals in terms of their capabilities and available resources and the effect of the community infrastructures on their preparedness. Both hospitals have similarities in the way participants view the hospital's role during a regional disaster response. It is noted that …