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An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
An Application Of Brand Personality To Green Consumers: A Thematic Analysis, Anitha Acharya, Manish Gupta
The Qualitative Report
Green products are increasingly becoming popular in India as a fashion statement. Yet, limited attention has been given to understand why users of green products associate themselves with green brands in India. Therefore, the purpose of this study is to investigate the applicability of brand personality to green products. Thematic analysis of semi-structured interviews and focus group discussions of green product consumers revealed six dimensions of green brand personality (GBP). GBP is a set of human characteristics associated with a green brand. By focusing on the green brand personality dimensions discovered in this paper, marketing managers can better understand why …
Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan
Extending Organizational Memory And Corporate Communications Research Via Autoethnography/Autobiography, Damion Waymer, Nneka Logan
The Qualitative Report
Culture, business, and communication are overlapping human phenomena. However, corporate communication methods have yet to embrace the complexity of organizational culture. Since the study of culture is anthropological in nature, we propose foregrounding autoethnography/autobiographical approaches and method to analyze corporate organizational culture. We argue that studying corporate communication, public relations, and society via the lenses of organizational culture and subsidiary organizational memory can provide unique insights into practice of corporate communication and the theorizing of organizational memory research. In this case example, we answer this question: In what ways can autobiographical/autoethnographic narratives of organizational members inform the theory, research, and …
Into The Depths Of Reflexivity And Back Again—When Research Mirrors Personal Experience: A Personal Journey Into The Spaces Of Liminality, Katherine Janzen
Into The Depths Of Reflexivity And Back Again—When Research Mirrors Personal Experience: A Personal Journey Into The Spaces Of Liminality, Katherine Janzen
The Qualitative Report
The context of this paper surrounds my Master’s thesis which was written in 2010 related to recovering crack cocaine addicted mothers who had lost custody of their children. Every qualitative thesis has a story attached to it—an impetus for engaging in the research. When the research combines sensitive topics and the research mirrors the experience of the researcher, decisions must be made considering the research processes and methods. This paper explores the reflexive processes that were employed in the 10 months preceding taking my first thesis course. Using the preface of my reflexive journal as data, three themes arose from …
Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, George Rossolatos
Good Vibrations: Charting The Dominant And Emergent Discursive Regimes Of Sex Toys, George Rossolatos
The Qualitative Report
Sex toys promote a new consumptive ethos whose significance may be adequately outlined by attending to the institutional implications of this product category’s consumption. By drawing on Foucault’s theory of sexuality and the technologies of the self that materialize with the aid of discursive formations about sexuality, as well as on relevant sociological and ethnographic insights, I undertake a qualitative content analysis on a corpus of 100 sex toys’ product reviews from popular magazines and web sites in order to identify how the discourse about sex toys is articulated in terms of three dominant categories of sexual scripts (Simon & …
Participatory Qualitative Research Methodologies In Health: A Review, Rikki Mangrum
Participatory Qualitative Research Methodologies In Health: A Review, Rikki Mangrum
The Qualitative Report
Participatory Qualitative Research Methodologies in Health is an edited collection of essays on the methodologies, challenges, and opportunities of participatory research. It provides guidance in designing and executing participatory studies, and thoughtful examinations of the ethical and practical issues of research partnerships, with particular attention to marginalized or vulnerable people.
Every Day You Are Improving: How College Students View The Educational Impact Of World Of Warcraft, Nariman Alawami, Heng-Yu Ku
Every Day You Are Improving: How College Students View The Educational Impact Of World Of Warcraft, Nariman Alawami, Heng-Yu Ku
The Qualitative Report
The purpose of the study was to explore college students’ experiences with playing World of Warcraft (WoW) and their views on the application of WoW in educational settings. A qualitative case study design was used to interview three participants who were selected purposively from a Midwestern university. Findings revealed that players thought that playing WoW was fun, relaxing, motivating, but sometimes almost to the point of addiction. The findings also support student perceptions of generalization of teamwork, cooperating, socializing, academic skills, and time management skills learned and practiced in playing WoW to academic settings. Playing WoW games can provide an …
The Impact Of Family Autism Camp On Families And Individuals With Asd, Luchara R. Wallace
The Impact Of Family Autism Camp On Families And Individuals With Asd, Luchara R. Wallace
The Qualitative Report
Families of children with disabilities, such as Autism Spectrum Disorders (ASD), often search for opportunities to acquire information about and receive emotional support from others who may have or had similar experiences. An evaluation of the Dakota Black Goose Family Autism Camp sought to determine the impact of the family camp experience. Pre- and Post-Camp surveys were administered upon families’ arrival at Camp and prior to their departure (n=17) to evaluate the overall quality of the program as well as the level of informational and emotional support anticipated and received. Follow-up interviews were completed six months post Camp to determine …
Beyond The Coding Process: A Review Of Margrit Schreier’S Qualitative Content Analysis In Practice, Shahlaine Dhillon
Beyond The Coding Process: A Review Of Margrit Schreier’S Qualitative Content Analysis In Practice, Shahlaine Dhillon
The Qualitative Report
Schreier’s work, “Qualitative Content Analysis in Practice,” is a well laid out book for novices that begins in assuming the reader has little to no prior knowledge in the area of content analysis. Schreier introduces the historical, theoretical, and conceptual frames, which lead to the development of content analysis to include analysis beyond just coding. Using within-chapter summaries, key points, and end-of-chapter questions, this book offers opportunities for reflection to ensure the reader has a full understanding of the information presented. Recommended use of this text is as a supplemental text to more seminal works on content analysis or as …
Is It Any Clearer? Generic Qualitative Inquiry And The Vsaieedc Model Of Data Analysis, Dawn M. Kennedy Ph.D.
Is It Any Clearer? Generic Qualitative Inquiry And The Vsaieedc Model Of Data Analysis, Dawn M. Kennedy Ph.D.
The Qualitative Report
This article was designed to assist the novice researcher in determining if a generic qualitative research approach is appropriate for their intended research or dissertation. The article is intended to offer clarification of the approach and builds upon Caelli, Ray, and Mill’s (2003) call for standardized generic qualitative inquiry guidelines. The article takes the researcher through a process of self-evaluation to determine alignment with the five qualitative traditions. While generic qualitative inquiry has been posited to be an easy route, no experience necessary, it’s reliance on the method and tools of traditional qualitative methodologies, quickly can lead the novice researcher …
New And Innovative Ways Of Engaging Data: A Review Of Davies’ Listening To Children: Being And Becoming, Austin G. Oswald
New And Innovative Ways Of Engaging Data: A Review Of Davies’ Listening To Children: Being And Becoming, Austin G. Oswald
The Qualitative Report
The growing use of diverse qualitative approaches in the social sciences has lead qualitative researchers to seek new and innovative ways of engaging their data. Davies’ book Listening to Children: Being and Becoming is just that. Listening to Children is a scholarly text intended for an academic audience. Davies applies guiding principles of new materialism in her research and demonstrates how this approach is rich with potential when researching with children. Akin to a how-to-book for new materialism and childhood research, Davies walks her audience through the diverse analytic possibilities of new materialism within the setting of child studies. In …
Effects Of Classroom-Based Physical Activities On Off-Task Behaviors And Attention: Kindergarten Case Study, Sara Wiebelhaus, Michelle Fryer Hanson
Effects Of Classroom-Based Physical Activities On Off-Task Behaviors And Attention: Kindergarten Case Study, Sara Wiebelhaus, Michelle Fryer Hanson
The Qualitative Report
The qualitative case study’s purpose was to determine if classroom-based physical activities would affect student off-task behaviors during instruction and students’ perceptions of ability to focus before and after activities. Research questions focused on kindergarteners’ ability to focus after classroom-based physical activity, perceptions of their ability to focus change with implementation of classroom-based physical activity, and effect of classroom-based physical activity on behavior. Kindergarteners were involved in daily activity stations such as jumping on trampolines, walking balance beams, crawling, and hopscotch. Three students were purposively selected as participants. Data were collected using interviews, video recordings, field notes, and off-task behavior …
Essentials Of Publishing Qualitative Research: A Book Review, Lesley Noel
Essentials Of Publishing Qualitative Research: A Book Review, Lesley Noel
The Qualitative Report
As a new doctoral student, I reviewed Allen’s (2016) book, Essentials of Publishing Qualitative Research, to determine how the author crafted an accessible text for beginning qualitative researchers as well as more seasoned researchers. The absence of specialized jargon and appropriately inserted comic relief gives this book an inviting feel. The comprehensive coverage from dissertation to article audiences, selecting journals, through to marketing your book makes this a must-have, “publishing for dummies” guide for qualitative researchers that I would describe as the next best thing to handholding through the various phases of publishing.
Mixed Methods Research: A Comprehensive Approach For Study Into The New Zealand Voluntary Carbon Market, S Jeff Birchall, Maya Murphy, Markus Milne
Mixed Methods Research: A Comprehensive Approach For Study Into The New Zealand Voluntary Carbon Market, S Jeff Birchall, Maya Murphy, Markus Milne
The Qualitative Report
Climate change and solutions to solving this wicked problem require a mixed methods research approach that draws on quantitative and qualitative inquiry together. The purpose of this article is to demonstrate the applicability (and effectiveness) of a mixed methods approach applied to research into the voluntary carbon market (VCM), a key path available for organisations electing to offset their carbon emissions, in New Zealand. The mixed methods approach included three unique data sets (quantitative documents, quantitative surveys, qualitative in-depth interviews), and was both explanatory (qualitative interviews built upon and contextualized the document analysis and survey results) and convergent (data sets …
Hello Bordello: Transformative Learning Through Contesting The Master Narrative Of The Cathouse, Micki Voelkel, Shelli Henehan
Hello Bordello: Transformative Learning Through Contesting The Master Narrative Of The Cathouse, Micki Voelkel, Shelli Henehan
The Qualitative Report
Miss Laura’s Social Club is a restored Victorian brothel that serves as the visitors’ center for Fort Smith, Arkansas. Miss Laura’s reflects the values and power structures of the community in which it exists reinforcing the dominance of privileged white males. This qualitative study analyzed the results of three previous studies about Miss Laura’s—a case study, a social science portraiture study, and an embedded thematic analysis. The primary research question was What is the master narrative of Miss Laura’s Social Club? The original case study consisted of semi-structured interviews with three docents and 16 visitors to the site, four site …
Conducting Research In Early Childhood Education: A Review Of Guy Roberts-Holmes’ Doing Your Early Years Research Project: A Step-By-Step Guide, Richard H. Rogers
Conducting Research In Early Childhood Education: A Review Of Guy Roberts-Holmes’ Doing Your Early Years Research Project: A Step-By-Step Guide, Richard H. Rogers
The Qualitative Report
Research should be an important component of courses at the college level. Doing Your Early Years Research Project by Guy Roberts-Holmes provides the theory and practice for technical college and undergraduate students to conduct qualitative research in the field of early childhood education. It truly is a step-by-step guide that helps students create a topic that is both personally and professionally meaningful, teaches them how to review the literature, collect data, make meaning of the data, and create the final research project. Researchers will finish this book and project knowing they made a positive difference in children’s lives.
Logistical Lessons Learned In Designing And Executing A Photo-Elicitation Study In The Veterans Health Administration, Michael A. Mitchell, Daniel O. Hedayati, Keri L. Rodriguez, Adam J. Gordon, Lauren M. Broyles, Gala True, Salva N. Balbale, James W. Conley
Logistical Lessons Learned In Designing And Executing A Photo-Elicitation Study In The Veterans Health Administration, Michael A. Mitchell, Daniel O. Hedayati, Keri L. Rodriguez, Adam J. Gordon, Lauren M. Broyles, Gala True, Salva N. Balbale, James W. Conley
The Qualitative Report
Participatory photography research methods have been used to successfully engage and collect in-depth information from individuals whose voices have been traditionally marginalized in clinical or research arenas. However, participatory photography methods can introduce unique challenges and considerations regarding study design, human subject protections, and other regulatory barriers, particularly with vulnerable patient populations and in highly regulated institutions. Practical guidance on navigating these complex, interrelated methodological, logistical, and ethical issues is limited. Using a case exemplar, we describe our experiences with the planning, refinement, and initiation of a research study that used photo-elicitation interviews to assess the healthcare experiences of homeless …
Difficult Dialogues: Faculty Responses To A Gender Bias Literacy Training Program, Carol Isaac, Linda Baier Manwell, Patricia G. Devine, Cecilia Ford, Jennifer T. Sheridan, Molly Carnes
Difficult Dialogues: Faculty Responses To A Gender Bias Literacy Training Program, Carol Isaac, Linda Baier Manwell, Patricia G. Devine, Cecilia Ford, Jennifer T. Sheridan, Molly Carnes
The Qualitative Report
Diversity training is challenging and can evoke strong emotional responses from participants including resistance, shame, confusion, powerlessness, defensiveness, and anger. These responses create complex situations for both presenters and other learners. We observed 3 experienced presenters as they implemented 41 gender bias literacy workshops for 376 faculty from 42 STEMM (science, technology, engineering, mathematics, medicine) departments at one Midwestern university. We recorded questions and answers as well as participants’ non-verbal activity during each 2.5-hour workshop. Employing content analysis and critical incident technique, we identified content that elicited heightened activity and challenging dialogues among presenters and faculty. Results from analysis of …
A Discourse Analytic Approach To Accusations Of Infidelity In Romantic Couples' Natural Conversations, Neill Korobov
A Discourse Analytic Approach To Accusations Of Infidelity In Romantic Couples' Natural Conversations, Neill Korobov
The Qualitative Report
This study uses a discourse analytic approach to examine how twenty young adult heterosexual romantic couples (ages 19-26) formulate accusations and insinuations of infidelity in their unstructured natural conversations. The analyses demonstrate how accusations of infidelity among romantic partners work to pursue and avert relational trouble. They indirectly index local interactional breaches that may, if left unattended, lead to non-affiliative interactional outcomes. Unlike mainstream psychological work that would treat talk about infidelity as a sign of emotional insecurity or jealousy, the present study posits that accusations of infidelity may function as a brief but effective way for one partner to …
Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek
Improving Data Quality And Avoiding Pitfalls Of Online Text-Based Focus Groups: A Practical Guide, Lilla Vicsek
The Qualitative Report
Despite the fact that there are several practical advantages of online typed focus groups, this type of group questioning has not spread as widely as had been expected when it appeared as a new research option. One of the reasons for that might be that a major risk of these text-based focus groups is inadequate data quality. Unless certain measures are taken to prevent this, an analysis can face the problem of not being rich enough and not digging deep enough – which are often important criteria for good qualitative analysis. This article discusses how to deal with the problem …
Positional Challenges And Advantages Of A Phd Student Researching The Phd, Chang Da Wan
Positional Challenges And Advantages Of A Phd Student Researching The Phd, Chang Da Wan
The Qualitative Report
It is fairly uncommon for a PhD student to conduct a study that looks at PhD education, and this paper discusses the challenges and advantages of my experience as a PhD student in conducting a PhD research about the PhD. This PhD research project was not an action research or self-reflective of my own educational journey. In this paper, I identify the challenges concerning my position as both a PhD student and a researcher exploring the educational processes of the PhD, and illustrate the ways I adopted to overcome these challenges. I also point out that having addressed these challenges; …
Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta
Self-Image Enhancement Through Branded Accessories Among Youths: A Phenomenological Study In India, Anitha Acharya, Manish Gupta
The Qualitative Report
Fashion not only forms an important part of everyday consumption decisions, but also plays an important role in all daily events such as, the clothing we wear, how we think and also what we eat and where we eat. In realism, fashion is an outcome of a dynamic culture and common shifts in the tastes and style of individuals. The center of the debate appears to be that branded fashion accessories involvement is likely to be associated with differences in sensitivity to one’s social surroundings (Auty & Elliott, 1998). The question is: “Whether involvement in fashion accessories with its strong …
Becoming The Change Witnessed: Strategic Use Of Empathy In Morgan Spurlock’S “Straight Man In A Gay World”, Michael W. Tumolo, Jennifer Biedendorf
Becoming The Change Witnessed: Strategic Use Of Empathy In Morgan Spurlock’S “Straight Man In A Gay World”, Michael W. Tumolo, Jennifer Biedendorf
The Qualitative Report
This essay examines the strategic use of empathic communication that fosters a loving struggle for Existenz in “Straight Man in a Gay World” (2005), an episode of Morgan Spurlock’s documentary-styled television program 30 Days. The show functions as a persuasive discourse designed to influence the heterosexual participant and, by extension, the implied audience. This essay offers an overview of key terms in the study of empathy and analyzes key moments of empathic communication in the episode.
Our Academic Sandbox: Scholarly Identities Shaped Through Play, Tantrums, Building Castles, And Rebuffing Backyard Bullies, Denise Mcdonald, Cheryl Craig, Carrie Markello, Michele Kahn
Our Academic Sandbox: Scholarly Identities Shaped Through Play, Tantrums, Building Castles, And Rebuffing Backyard Bullies, Denise Mcdonald, Cheryl Craig, Carrie Markello, Michele Kahn
The Qualitative Report
This paper presents four teacher educators’ stories that explore their scholarly identity development through an Academic Sandbox metaphor where Play, Tantrums, Building Castles, and Rebuffing Backyard Bullies, serve as creative constructs for describing their experiences of triumphs and challenges in academia. The authors share how a professional learning community (Faculty Academy) functioned as the safe space for “participatory sense-making” (See De Jaegher & Di Paolo, 2007) where situated agency emerged and became strengthened through the telling of the teachers’ stories (Archer, 2003; Clandinin & Connelly, 2000; Kligyte, 2011; McGann, 2014; McLean, Pasupathi, & Pals, 2007). Stories representative of each metaphorical …
Evasions In Interactions: Examples From The Transcultural Nursing Research Field, Janice D. Crist Phd, Rn, Fngna, Faan, Heather Coats Ms, Aprn-Bc, Phd, Kay Lehman Rn, Msn, Cwocn, Isela Luna Rn, Phd, Ccm
Evasions In Interactions: Examples From The Transcultural Nursing Research Field, Janice D. Crist Phd, Rn, Fngna, Faan, Heather Coats Ms, Aprn-Bc, Phd, Kay Lehman Rn, Msn, Cwocn, Isela Luna Rn, Phd, Ccm
The Qualitative Report
Transcultural qualitative research is known for its utility in eliciting in-depth narratives, resulting in increased understanding about cultural phenomena. However, sometimes specific phenomena in the researcher’s inquiry are ignored, evaded, or denied; or a seemingly crucial experience demonstrating society’s unfairness, which the researcher had been expecting, does not emerge. In this paper, the issue of evasions in narratives is addressed, with two examples in which participants evaded the issue about which they were asked: perceptions of discrimination for aging adults of Mexican descent, and perceptions of living with life-limiting illnesses for aging African American adults. The Ethno-Cultural Gerontological Nursing Model …
Exploring Dimensions Of Teachers’ Ocb From Stakeholder’S Perspective: A Study In India, Musarrat Shaheen, Ritu Gupta Dr., Y.L.N Kumar Dr.
Exploring Dimensions Of Teachers’ Ocb From Stakeholder’S Perspective: A Study In India, Musarrat Shaheen, Ritu Gupta Dr., Y.L.N Kumar Dr.
The Qualitative Report
Parents are real beneficiaries of school services. Their involvement in school based activities has changed the role breadth of teachers. Schools can handle this parental involvement through the extra-role behaviors of teachers. These beyond the job behaviors or organizational citizenship behaviors (OCB) of teachers are crucial for the schools. Despite the prescribed roles and duties, the schools cannot predict and infer through formally stated in-role job description, the entire range of extra-role behavior exhibited by teachers during and after school. In this study, teacher’s role breadth is examined under the broad spectrum of Organizational Citizenship Behavior (OCB) which resulted into …
Perceptions Of Being A Woman And Strategies For Women’S Body Image Resilience, Lauren L. Mclean, Amanda C. Laguardia
Perceptions Of Being A Woman And Strategies For Women’S Body Image Resilience, Lauren L. Mclean, Amanda C. Laguardia
The Qualitative Report
Although the negative effects of female body objectification are well established, there is a lack of qualitative research examining how women can develop resiliency against body image issues and low self-esteem. Through the current phenomenological qualitative study, we sought to explore how participants defined being a woman, particularly a woman with healthy self-esteem. In addition, we explored several resiliency strategies, based on Choate’s (2005) theoretical model of body image resilience, that women could potentially use to combat some of the effects of objectification. Results indicated that female participants experience normative beliefs and gender expectations that a woman with a healthy …
“Can’T Put My Finger On It”: A Research Report On The Non-Existence And Meaninglessness Of Sin, J. E. Sumerau, Lain A.B. Mathers, Ryan T. Cragun
“Can’T Put My Finger On It”: A Research Report On The Non-Existence And Meaninglessness Of Sin, J. E. Sumerau, Lain A.B. Mathers, Ryan T. Cragun
The Qualitative Report
This paper presents findings from an exploratory study of sin. Based on nine in-depth interviews with self-identified religious people, we demonstrate that respondents define sin as (1) nonconformity, (2) relative to other social realities, and (3) taught by moral authorities. In so doing, respondents’ definitions reveal that sin, despite its use to justify all types of social policies, is a social construction that has no established concrete meaning in daily life. In conclusion, we argue that social scientists would benefit greatly from systematic analyses of the meaning (lessness) and significance of sin in people’s lives as well as within existing …
Using Graphic Elicitation To Explore Community College Transfer Student Identity, Development, And Engagement, Sheri K. Rodriguez, Monica Reid Kerrigan
Using Graphic Elicitation To Explore Community College Transfer Student Identity, Development, And Engagement, Sheri K. Rodriguez, Monica Reid Kerrigan
The Qualitative Report
The focus of this paper is to illustrate the use of graphic elicitation, in the form of a relational map, to explore community college transfer student (CCTS) identity, development, and engagement at four-year institutions. Using graphic elicitation illuminated aspects of CCTSs that they may not have been able to otherwise verbalize, and was used in combination with interview questions designed to capture participants' development and engagement, investigating how they made meaning of their institutional experiences. A constructivist grounded theory approach was applied, given the lack of available literature pertaining to CCTSs in these areas. This paper draws upon and contributes …
A Commentary On Academic Publishing: Insider Tips, Patricia Leavy
A Commentary On Academic Publishing: Insider Tips, Patricia Leavy
The Qualitative Report
Patricia Leavy, Ph.D. is a leading qualitative researcher, best-selling author, and the creator and editor for seven book series. On the release of her 20th book, American Circumstance: Anniversary Edition, the prolific author offers TQR readers this commentary on academic publishing.
Using A Non-Judgmental Stance To Promote Trustworthiness In Action Research, Serge Gabarre, Cécile Gabarre, Rosseni Din
Using A Non-Judgmental Stance To Promote Trustworthiness In Action Research, Serge Gabarre, Cécile Gabarre, Rosseni Din
The Qualitative Report
This article describes the use of action research to increase trustworthiness through a non-judgmental approach. Two foreign language lecturers implemented an action research to improve their teaching with the use of Facebook and mobile devices. In order to remain open to all possible interpretation of the events and to incite their students to provide them with honest feedback, they openly adopted a non-judgmental stance. As a result, students freely revealed how they used funds which were given to them to access mobile Internet. Findings showed that not all students used the money as was anticipated by the lecturers, and that …