Digital Commons Network^™

Watermarks : The Catalogue For Home Enthusiasts, Susana Oliveros Amaya

Masters Theses

Not just when tricks are revealed as tricks, but also when they become something else and materials still push one direction but then take a different turn. The wardrobe does not quite fit in your Ford Ka, the shelves are not exactly straight, the bed does not fit the mattress and the cabinets do not line up. The tension between ideals and use opens a space for re-appropriation, one that can reveal and turn its socioeconomic codes against themselves. Perhaps these are precisely the moments of friction when these ideological watermarks can be disrupted.

Temporal Collisions, Lizzie Baur

Masters Theses

We live during a time of smoothly effortless design that encourages instant gratification. In this sea of pre-existing content, most of which we experience through layers of mediation, my practice encourages drifting. As a graphic designer, I try to decondition myself from reductive thinking. In response, this thesis operates on the fringe, cycling attention to unexpected associations, harnessing temporal collisions and formal play towards diminishing cultural baggage and preconceived notions. I deliberately attune the reader to the labyrinthine as an experience by which to interrogate common sense and steer the imagination towards moments of uncertainty.

This work engages a kind …

Counter Formation, Fabian Fohrer

Masters Theses

Counter-formation establishes a foundation to envision a more accurate shape and field of inter-relations across disciplines and contexts that are not only receptive but appropriative and elaborative.

By approaching the space of the counter-form, my ambition is to generate a responsive structure and an archive of fragments to build upon - a blank canvas with a variable format to recast vision and action.

Counter-formation places emphasis on the transformative, liminal space that allows one to encounter contexts from within, between, and around to organize or break them in a different fashion.

How To Do Things With Things, Emily Guez

Masters Theses

Humans have always done things with things. It’s at the very origin of who we are as a species: we’ve gone from being bipedal homonins to people who live in complex societies by making rocks into tools. Things can serve a practical function, but they also carry cultural and symbolic meaning: they can tell our personal stories, allow us to connect with each other, and be the outer manifestations of our inner lives. The things we use in our every day lives, by implying a set of actions we can take when interacting with them, participate in shaping our reality: …

Living Under Surveillance, Fan Jia

Masters Theses

Our first impression about surveillance will always likely relates to with advanced technology. However, advanced technology is the means that only awakens our consciousness of surveillance but is not the birth of surveillance. It has been embedded in our lives in our lives all the time for generations. Before the age of technology blooming, surveillance was carried out by the human eye, and this mode continues always. My thesis starts from our daily relationships, and analyzes how surveillance happens around us within those relationships and people interactions.

This thesis proposes a surveillance system in a specific city: —Washington D.C., which …

Strata : Lessons In Latency, Mukul Chakravarthi

Masters Theses

Every visual artifact, from a street sign to advertising commercials, is an event of culture, a cross-section of time. Crucial to my work as a designer is to build an interpretive understanding of these images as more than surface, more than banal. Embedded in their construction are dense, unseen contextual latencies— social, economic, and political forces — that combine to define a cultural moment.

This thesis offers a series of lessons in making visible visual infrastructure. It emphasizes design’s semiotic potential to examine and leverage a view on what these visual signs represent as ideological constructions. Through a conscious un-layering …

Beautiful Dirt : Exploring The American Taboo Of Death Through The Things We Leave Behind, Jake Dangstorp

Masters Theses

‘Beautiful Dirt’ is a project meant to help people think about death as a way to learn and grow, rather than a ‘never happening’ taboo. Contemporary research into western dialogues around death show a consistent anxiety towards being forgotten, as well as a fear of being a burden when passing away. The abject nature of the topic leaves people diminishing the weight of the things they leave behind, and the things they forget to. This perpetuates a cycle of denial in order to avoid stress, emburdening loved ones with an unplanned mass of personal items and piecemeal stories to assemble, …

The Unmasking Of Aggressive Chemosignaling Via The Crayfish Model: An In-Depth Urinalysis Using Hplc, Kristi Ruvina

Masters Theses

It is well established in the scientific community that decapod crustaceans secrete molecules via nephropores to communicate with each other. These molecules have been shown by numerous conducted studies to affect the animal behavior, especially aggression. However, studies in decapods crustaceans have yet to elucidate the chemical nature of aggressive chemosignals during agonistic interactions. The main goal of this study was to identify the chemical profile of crayfish urine via HPLC during two conditions: when stressed and while fighting. The urine analysis of stressed crayfish showed that uric acid, guanosine, L-tryptophan, and N-acetylserotonin were present in the samples, minutes after …

Creating A Transformative Visual Art Curriculum, Alison M. Marchbanks

Masters Theses

This thesis explores the process of creating transformative learning experiences within a visual art curriculum that emphasizes individual reflection, creative expression, and community involvement. The strategies and philosophies discussed will facilitate student engagement with big ideas and complex messages that will inform their social consciousness beyond their formal school career. Examples of how these practices are being used in K-12 visual art settings are presented to provide an in-depth roadmap for implementing a community-based, social justice learning opportunity.

Boutique Branding: Televisually Signifying The Feminine Business-Owner, Payton Blakney

Masters Theses

While women-owned businesses continue to grow, increasing 58 percent from 2007 to 2018 (Guidant Financial, 2019),producing on-brand communication content remains a challenge. Adding to the challenge, this branded communication must combat the societal narrative that women are less capable of running a business than men and utilize the complex mode of televisual storytelling. The purpose of this creative thesis was to incorporate the work of woman television producers and writers from the comedy-drama genre with semiotics theory to create five webisodes of branded entertainment that married the contradictory sign systems of woman and business owner. By analyzing and implementing the …

Design Your Career - Design Your Life, Joshua R. Beal

Masters Theses

This research investigates the current plague of unemployment and underemployment that nearly half of qualified individuals in the field of Visual Communications are met with after graduation. Students who major in this field dedicate a tremendous amount of time, money, and energy toward developing a broad skillset that resolves critical matters of communication through visual solutions. Research has demonstrated that despite conditions that are subject to ongoing change of economy, industry, and marketplace there are contributing factors that must be addressed to overcome un/underemployment regardless of circumstances. These include an underdeveloped network of professional contacts, deficiency in recognizing or responding …

Body Of Work, Oliva De Salve Villedieu

Masters Theses

This yellow book filled with short stories, indexes, and a bright body of work, is a little bit rebellious, a little bit scandalous, but mostly self-indulgent. It is an invitation to release, unhinge, and get, consensually, tied up. Here graphic design is not a thinking tool, but rather an attitude—a desire to engage and skew. It is a place where affection translates into practice and lifts an eyebrow to modernism. The work is one of contrast; it contradicts and plays. By excavating simple systems for complex reasons, it deconstructs the fundamental primaries of graphic design and recontextualizes them by holding …

Cosmosis, Angela Torchio

Masters Theses

Cosmographies deal with the order of nature. They are general descriptions of the universe, and this thesis is a cosmography, dealing with visual content, constraints, and the complexity of symbolism.

Visual experience is dynamic, interrelated, and inherently tied to a value hierarchy. On a micro level, design is my way of understanding the world, while on a macro level, it is a tool to generate new perceptual structures for engaging with, not merely seeing, design.

The work is based on the idea that multiple symbolisms are inherent to all things, and these symbolisms will shift based on context. Cosmographies are …

Interface Philosophy, June Yoon

Masters Theses

During a Grad Studio II crit in the spring of 2018, I presented my project Measurements of Space and Time (page 132) and right after I finished, someone said, “This is like interface philosophy.” I didn’t even know what that meant, but it just felt right. At that very moment, I knew Interface Philosophy would be the title of my thesis.

Interface Philosophy was built as much as it was written and designed. Its function is to define “interface philosophy.” To describe interface as a meeting point for communication; philosophy as a cognitive reasoning of structural patterns. What I have …

Making Common, Elaine Lopez

Masters Theses

Making Common sets conditions for communication around cultural diversity and inequality. Through my practice, I create new ways to share, honor, and celebrate the stories that have been neglected for too long due to white supremacy, patriarchy, and other forms of structural oppression. I create immersive graphic design experiences that challenge people to question and expand their worldview. This methodology models an alternative way for designers to work towards a more just society

Standards, Rules, Setting, Robert Mcconnell

Masters Theses

Greetings. Welcome to Standards, Rules, Setting. This short preamble serves as a user guide to the material that follows. It is, essentially, a set of standards that govern the organization and progression of the various items in this publication.

Everything in this book has been conceived and constructed in line with the Graphic Design Thesis Book Protocol. As my body of work deals with the communication of messages and the manipulation of their governing conventions and norms, this publication — as well — has been organized along similar principles.

There are five types of components in this thesis book: sections, …

The Utilization Of Visual Design Systems To Promote Higher Levels Of Learning In Educational Environments, Keenan Sultanik

Masters Theses

Traditional higher education environments have changed very little in the last hundred and fifty years, while technology has advanced in nearly every other area of society making each more productive and more capable. This study identifies key aspects of a comprehensive and universal visual learning system that incorporates a more holistic approach to design and interactivity in educational environments. The desired effect of this is elevating classroom learning to higher levels as defined by Bloom’s Taxonomy. In this thesis, I have collected and explored empirical and observational data to examine the relationship between effective learning environments and the use of …

Exploring The Enneagram Through Visual Aesthetics: Profiles For Personal Home Décor, Sarah K. Casmass

Masters Theses

The home is an environment that is the prime center for self-expression, personal sanctuary, and solace. On a psychological level, the home is a representation of the individual and, therefore, that individual should identify and find pleasure in their personal home space. Decorative art has long provided visual solutions for our innate desire to accentuate our spaces and express ourselves. However, there is a need for a connection between the visual arts and the augmentation of our basic psychological needs through home décor. With countless resources available for an individual to become more self-aware, there is a deficit in the …

Growing A Healthy Childhood: The Value Of Cultivating Young Minds Through Gardening Using Design, Sarah Hoyt

Masters Theses

This research analyzes the effects of introducing gardening as an educational and developmental tool in early childhood. Research includes an in-depth exploration of the benefits of gardening regarding physical, mental, and social health. Furthermore, the research studies why parents do not already implement gardening. The thesis delves into the power that artwork can have as a call to action. The thesis concludes with a visual solution that is intended to draw out a desire for parents of young children to introduce gardening in their home.

Tiny Diasporas, Angela Lorenzo

Masters Theses

I see myself as a literary curator — I collect and sequence texts and images, both digital and analog, to reveal, connect, and construct narratives, resulting in shifting meanings and significances. Inhabiting this curatorial ethos, I investigate hidden subtexts, locating personal and collective relations to the margins and files marked “miscellany.” Working in books and installations, I engage with the inherited meanings of visual languages (form, typography, color, material, format) to open up well-worn narratives and craft new interpretations.

Tiny Diasporas is a primer to a design practice that borrows the form of an abecedarius, an alphabetical wordlist for learning …

This Is Public Work, Nick Adam

Masters Theses

This thesis positions graphic design as an integral form of public works.

T his is public work regards the causal relationship between graphic design and its publics as an opportunity to explore the formal maneuvers to enhance an artifact's visual codes. The idea is an experiential one: rich and meaningful form can lead to rich and meaningful experiences.

The designed artifacts of our world function across informational (effect) and emotional (affect) modes. The complexity of these operations take on an infrastructural role — what we see day-to-day shapes our experiences and understanding. The opportunity of a designer to practice in …

Constellations, Maria Rull Bescós

Masters Theses

In this book you will find a collection of projects that both reflect and simultaneously reinvent my personal way of seeing the world, which I consider to be a space that is complex, diverse, and in continuous transformation.

Graphic design is the lens through which I examine and understand this complexity, and it is also the medium through which I translate this huge realm into navigable systems of ideas, tales, forms, and experiences.

I have been inspired to produce my own systems in response to those I discover through actively observing my environment (territory), reflecting upon my personal background (origin), …

Anachropomorphism!, Carson Evans

Masters Theses

Folks, the Truth is hard to know—if can be known at all.¹ Conventional Western wisdom tells us: stick to the facts. (I’m looking at you, Enlightenment.) We privilege the written word as an objective and reliable vehicle for communication. Useful, yes, but we over-rely. I counter with this: bodily performativity and purposeful inaccuracy that produces, paradoxically, narrative accuracy. These methods roil in our gut or tug at our heartstrings—instead of recoiling, we should embrace them.

I like to unpack “the stories we tell ourselves,”² our personal and societal mythologies, with a particular eye to how the past plays a role …

Design As An Accompaniment To Performance Art: Incorporating Imagery To Amplify Emotional Impact, Brianna O'Neal

Masters Theses

Design as an Accompaniment to Performance Art: Incorporating Imagery to Amplify Emotional Impact is an investigation of how graphic design can be used to increase the emotional impact of a performance art piece, such as spoken word or music. The research indicates that memory plays a significant role in informing the emotion felt. The felt emotion then allows the viewer to form a perspective on the artistic piece as a whole. However, it is important to note that an individual’s memory cannot be controlled by the artist. Therefore, it is necessary for the artist to place a direct focus on …

Seeing By Creativity: A Creative Execution Designed To Bridge The Gap For The Visually Impaired, Breann Carty

Masters Theses

This research explores how design can simultaneously reach people who are visually impaired, along with those who can see, by integrating inclusive design. Research reveals that the visually impaired are frequently overlooked by graphic designers. These findings further show that blind individuals feel excluded from society. The aim of this study is to generate a collection of work that effectively combines visual design and braille to provide visually impaired people with a similar experience to those who are not disabled. To determine the most effective way of combining design elements and braille, experiments within focus groups were conducted. This exploration …

How To Make It As A Maker: Maximizing Customer Experience To Increase Brand Value In The Saturated Marketplace Of Paper Goods And Gifts, Hannah K. Lynch

Masters Theses

The following thesis investigates the saturated conditions of the paper goods and gift industry, while addressing how the problem of competition discourages start-up brands. Targeted towards rising creative entrepreneurs with ambition to enter the marketplace, the thesis affirms opportunity for breakthrough created by the Maker Movement and identifies strategies for success through attention to customer experience. Based on the trending demand for experience, suggested strategies highlight the primary areas with opportunity for visual application, including brand, product, packaging, social media, and point of purchase. Scholarly research employs primary and secondary resources, along with case studies of successful brands in a …

Application Of Narrative Principles To Effectively Communicate Through Graphic Design, Joseph Wright

Masters Theses

From folk tradition to film, story has played a critical role in connecting one person to another. The principles that undergird the construction of exceptional stories may apply to other forms of communication, including visual mediums. Although studies show that storytelling communicates more effectively than simply stating information, the field visual arts has neglected to apply this tactic in its craft. What makes a great story, and why does it have the capability of emotionally moving a person? Why not use the same principles that connect a person to a narrative within the field of graphic design? Because of this …

Building A Blog/Building A Brand: Public Relations Campaign For "Goodwill Hunting" Fashion Blog, Yanik Gene Flowers

Masters Theses

The ability to consistently and cohesively communicate a brand's identity is the central focus of a public relations campaign. This project chronicled the creative and promotional efforts put forward to effectively communicate the brand of Goodwill Hunting - a fashion blog based on the thrift adventures of a 21-year-old college student. Exploring concepts embedded in branding, authenticity, blogging and social media; this campaign was able to establish and maintain a brand identity for Goodwill Hunting through the intentionality of content creation and promotional activity. Goodwill Hunting's blog site and Instagram account was ran for four months and the efforts of …

Shifting Focus: The Role Of Visual Literacy In The Twenty-First Century English Classroom, Bryanna Tester

Masters Theses

Ultimately, the English language arts classroom seeks to help make students “literate” members of society. Due to the dominance of images in twenty-first century communication, the term “literate” has also slowly shifted to include an individual’s ability to effectively and accurately communicate with verbal text as well as with visual images and symbols. Although students are native image-viewers, they are not able to be image-readers without instruction and training on how to critically “read” images. Therefore, an English teacher’s literary curriculum is not strictly bound to the written and spoken word. Instruction in reading and writing written texts are vital …

Art-Integrated Pedagogy For English And Chinese Language Learners, Regina J. Kuo

Masters Theses

The purpose of this research is to identify how art-integrated teaching methodology might help learners to absorb contents more effectively than the traditional teaching methodology. There are many schools in the U.S. started to use art-integration multimodal approach in school curriculum on different academic subjects. This research focuses on the art-integrated pedagogy in linguistic language, especially for English language learners and Chinese language learners. The researcher approaches the subject with illustrating a collection of personal cases about art-integrated pedagogy used in teaching and learning environment. This art-based research produces two teaching materials designed to answer the questions that were frequently …