Digital Commons Network^™

Habitually, Sunha Joo

Masters Theses

This book is a journal of the conscious looking into my most unconscious behaviors. I documented and observed my unconscious habits, and tracked where they originally came from. Observing myself was both the process and the result of the work. I played a triple role throughout the process. I was an object, an observer, and a conduit. I wrote and became a subject of the writing. I used various forms, styles and voices in this book to align the work experience of these constantly changing roles with the writing experience and to embody different perspectives.

As a result, this book …

New Year, New Look: Communicating An Organizational Identity For The Eiu Women's Basketball Team, Nathan Bryant

Masters Theses

The attempt to increase and maintain stakeholder engagement and interaction is one of the main pursuits for public relations practitioners today. With new and changing ways to reach and engage stakeholders through various social media outlets public relations professionals now more than ever have to find a way to make their products stand out among the multiple messages a person views in a given day. This public relations campaign attempted to increase engagement and interaction with the Eastern Illinois University's women's basketball team by giving the team a new organizational identity. This identity was conveyed through the team's social media …

Live Edges: All Possible Adjacencies, Rebecca Leffell Koren

Masters Theses

Edge is a deceptive word. It suggests lines, borders, designations—a kind of certainty. I see edge instead as a porous adjacency—the noise at the intersection of planes that adds meaning, rather than separation. Live Edges is a design research practice that is hyperobservational and multi-planar. Equal parts training ground and methodology, what began as an effort to derive graphic form from the intangible qualities of place developed into an approach to parsing complexity.

Setting locality as my origin point, signifiers of place—materiality, behavior, orientation, architectural form—serve as catalysts for graphic response. I interpret landscape in order to construct my own, …

Practice Makes Practice, Gabriel Melcher

Masters Theses

Graphic Designers today must operate independently of specific tools and media. Modes of production are democratized, and so it is in the ways we choose to operate within these modes that define the value of the field. Practice Makes Practice is a response to this condition, refocusing attention from the products of design as endpoints of process to visual evidence of persistent questioning by the designer.

Through my work I question roles and media, enfolding audience, client, and collaborators into my process. My practice is improvisational, quick, and performative in its response to the specifics of site and circumstance. Through …

Smartphones And Cognition: The Case For An Updated Theory Of Electronic Eloquence, Omar Adams

Masters Theses

As Marshall McLuhan first proposed, humanity has progressed through several stages of communication technology that have each fundamentally changed the way people think and behave within society at large. Electronic media redefined society in the 20th century, and now we stand at the cusp of a new revolution. This paper examines the changes brought about by the Internet and new media, with a particular focus on the effects of smartphone and social media use, through the lens of Kathleen Hall Jamieson’s theory of electronic eloquence. An anonymous survey was conducted to determine participants’ preferences on different forms of media as …

Form, Content, And Form As Content, Bon Hae Koo

Masters Theses

Form, Content, and Form as Content demonstrates form as a tool of communication used to explore the role of aesthetics, play, and order in giving form to design. This thesis maps the journey of an aesthetic critic who makes visible and explicit the structures and symbolic meaning valued in the graphic forms we experience.

The practice draws upon the properties of the kaleidoscope, rearranging form to produce new content that questions the reliability of standards, from corporate ranking to color palette trending. Bearing witness to culture, I closely observe and highlight identities and trends that command high stakes in culture. …

Categorization Of Food Value Via Crayfish Aggression, Justin Thanh-Tuan Tran

Masters Theses

In numerous species, social interactions play a key role in deciding the allocation of resources. Aggression is a tactic that crayfish utilize to become dominant, which allows them to acquire higher quality resources. Many studies of aggression and agonistic interactions have used crayfish because they are known to be innately aggressive and are quick to become involved in agonistic interactions that may escalate into fighting. The primary objective of this study is to elucidate the relationship between differing food resources and their effect on aggression of crayfish. It is hypothesized that increased desirability for the food resource will induce more …

The Color Of The Year: A Textual Analysis Of Pantone’S Color Communication Techniques Through The Application Of Barthes’ Semiotic, Kyung Lee

Masters Theses

This research analyzes the content of Pantone’s color of the year in 2000, 2002, 2009, 2014 and 2015 utilizing Barthes’ semiological system from a communication perspective. This study scrutinizes the announcement of Pantone’s color of the year as well as its color story to discover the purpose and the effectiveness of the verbalized nomination. The result reveals the significance of the semantic nature, which directs individuals’ viewpoint and creates a new connotation to alter their preconception. Also, Pantone’s color of 2014, Radiant Orchid, verified that the consolidation of the visual image and verbal content can maximize the influences that the …

The Foundation Of Cistercian Monasteries In France 1098-1789: An Historical Gis Evaluation, Jon Eric Klingenberg Rasmussen

Masters Theses

Historical geography focuses upon those relationships which have shaped the evolution of place and landscape over time. One fundamental approach used to achieve this objective is the set of theories associated with spatial diffusion. This includes the spatial and chronological paths, the periodicities and rates of spread, as well as the identification of areas of void or avoidance. An emerging trend in historical geography is the use of Geographic Information Systems (GIS). A GIS provides the researcher with the necessary tools to re-evaluate and challenge long-standing interpretations of any given event, historical or otherwise, as well as develop new insights …

Speculative Politics -Fictionalized Spectacle, Prin Limphongpand

Masters Theses

Speculative Politics—Fictionalized Spectacle posits an alternate model for design practice. Borrowing from the genre of science fiction, this design approach activates consideration of possible realities and cultural forms. It raises questions and invents problems instead of solving them. By imagining technologies, policies, laws, and conditions that do not yet exist, design becomes an agent of investigation to highlight current and future social, cultural, and political conditions.

The projects within this thesis reconsider our present situations through methods of speculative documentation. The act of documentation becomes a process of manipulating notions of truth to render fictions from reality. Using subversion, instigation, …

Objects In Mind, Leah Kenttämaa-Squires

Masters Theses

Daily distractions and interruptions are abundant and often cause anxiety, irritability, and impatience. The world is constantly in a battle for our attention making it difficult to be in one moment. Our continuous motion of both body and mind to combat these constant disturbances cause us to lose perspective, become quick to make judgments, and unable to recognize errors. We no longer take time to fully consider where our thoughts are leading, nor do we allow for a moment to let our thoughts go.

An object can promote open-minded thought by altering our perception or perspective of it, preventing automatic …

Multiple Influences: From Witnessing Language To Performing It, Viviane Jalil

Masters Theses

5The relationship between language and tools has always been one of influence. Our devices—pens, keyboards, smartphones—make language visible and affect its form and structure. But this exchange goes both ways: all acts of reading and writing are mediated by our expectations of content, and the instruments used to access it.

As modes of communication evolve, so too do the ways in which we think through language, creating a dynamic of perpetual adaptation. With the growing impact of technology upon our behaviors, this dialogue is becoming imbalanced, affecting how we engage with others, how we approach our machines, and how we …

The Effects Of Cued Speech On Phonemic Awareness Skills, Jessica M. Phillips

Masters Theses

Research suggests phonemic awareness is enhanced through multimodality training. Cued Speech is a multimodality system that combines hand signs with mouth movements to represent phonemes of the spoken language. This system has been utilized successfully in developing phonological awareness with children with hearing loss. However, no research is available on its effectiveness with children who are not deaf or hard-of-hearing. The efficacy of the use of Cued Speech for the enhancement of phonological skills in typically developing 1st grade students was evaluated in this study. Twenty-six 1^st graders identified as low-achieving readers by their classroom teachers were administered the …

Choices In The Editing Room: How The Intentional Editing Of Dialogue Scenes Through Shot Choice Can Enhance Story And Character Development Within Motion Pictures, Jonathan Pfenninger

Masters Theses

This study examines the content of six feature length films, which showed in theaters in 2010 and 2011, from a communication perspective. Five of the scrutinized films are Academy Award winning and nominated films for Best Editing. The sixth film was the top grossing Christian feature film to be widely released within the two years. Utilizing Foss's rhetorical schema for the evaluation of visual imagery, this study examines and evaluates the composition of dialogue scenes within each film, identifying the functions of shot composition and movement choices within each film, individually. Through identification of a function, assessment and support found …

Not Not Real : Exercises In Styling, Sophie Mascatello

Masters Theses

As a generative process of visual form, styling and artifice are co-dependent. Styling mediates visual and sensorial elements for aesthetic benefit, and artifice produces a fantasy otherwise unattainable. Together they are a rebus — an orchestration of symbols and shifted realities — that impacts modes of representation and subsequent shifts in taste.

In Not Not Real, the logic of “real” life is moot. Relevance and subjectivity are the only fixed parameters that govern stylistic intuition. The image produced — however candid or authentic it may appear — is artificial. But this imagery supersedes reality in provoking aspiration, rendering the …

Get Schooled: A Visual Social Semiotic Analysis Of Target's Branding Using Instagram, Chelsea Bevins

Masters Theses

With new technology arising, brands must be able to adapt to them. This thesis will break down brand management, using David Aaker's framework, of the Target Corporation to see if they are using modern resource, Instagram effectively. This thesis will also look at how the theory of visual social semiotics, applied to communications, is used to decipher intended meaning. Brand management embodies a company and people are driven by what a brand portrays. People are driven by values, emotions and quality within a brand. People associate products with memories, celebrities, attributes and symbols. Brands are more than just a name. …

Reconsider Everything, Hyunjin Kim

Masters Theses

This thesis is composed of three overarching chapters that exploit conventions as a tool to reexamine our social and cultural habits. Observing commonalities in our everyday experiences, this body of work explores subjectivity of rules of convention, questioning assumptions and common values.

In the first chapter, "Formal Conventions," I observe formal qualities and definitions of existing objects and explore alternative meanings and the performance of form. In the second chapter, Limits of Vision," I look at imperceptible subject matter to explore limitations of default modes of human perception. In "Boundaries of Techniques," I search for possibilities of expanding graphic design …

Canadian Patriotism And The Timbit: A Rhetorical Analysis Of Tim Horton's Inc.'S Canadian Connection Through The Application Of Semiotics, Shelanne Jennings

Masters Theses

This study examines the content of Tim Horton's television advertisements from 1980 to 2014 from a communication perspective. Using Peirce's semiotic theory, this study examines the significations of Canadian culture as they appear within each advertisement for the purpose of establishing the time and extent to which Canadian culture was used over the course of Tim Horton's advertising history. This study finds that Tim Horton's advertisements did not purposefully use Canadian significations during the 1980s to create a connection between their brand and Canadian patriotism. However, after discovering Canadians' natural affinity to the Tim Horton's brand through focus group research …

Liminal Losers: Breakdowns And Breakthroughs In Reality Television's Biggest Hit, Caitlin Rickert

Masters Theses

This study explores how The Biggest Loser, a popular television reality program that features a weight-loss competition, reflects and magnifies established stereotypes about obese individuals. The show, which encourages contestants to lose weight at a rapid pace, constructs a broken/fixed dichotomy that oversimplifies the complex issues of obesity and health.

My research is a semiotic analysis of the eleventh season of the program (2011), focusing on three pairs of contestants (or “couples” teams) that each represent a different level of commitment to the program’s values. Specifically, I focus on dramatic “breakdown” moments in which these contestants are disciplined by …

Using Visual Phonics To Supplement Articulation Intervention, Mara A. Hampton

Masters Theses

The purpose of this study was to determine the effectiveness of an augmentation of traditional articulation intervention on the acquisition of speech sounds. The study examined the effect of Van Riper's traditional articulation intervention (Van Riper & Erickson, 1996) integrated with See the Sound/Visual Phonics (visual phonics) hand cues, in contrast to Van Riper's traditional articulation intervention alone. One child identified with a phonological disorder participated in a single subject multiple baseline across behaviors study. The subject was a bright, hard working two year-ten month old child who enjoyed all therapy sessions. During the first baseline/treatment phase, the child received …

Sketching As An Ally In The First-Year Composition Classroom, Kenneth P. Webb

Masters Theses

This thesis explores the possible use of sketching as a pedagogical tool in the first-year composition classroom. The digital age has brought with it a wealth of new (and culturally significant) multimodal compositions, that is, compositions that use multiple modes of communication. In particular, visual modes of communication are growing increasingly important. Furthermore, new ways of sharing information has lead to an accelerating proliferation of new media that increasingly blends visual and verbal elements in the creation of compositions. College students, in the midst of grappling with these new challenges, and with the promise of unforeseen multimodal genres in the …

Our Lamb Has Conquered, Let Us Follow Him!: A Rhetorical Analysis Of The Seal Of The Moravian Church Using Sonja Foss' Visual Rhetoric Schema And Cara Finnegan's Image Vernacular, Bethany L. Conrad

Masters Theses

This study rhetorically and visually analyzed the seal of the Moravian Church using Sonja Foss' theory of visual rhetoric and Cara Finnegan's image vernacular. Two versions of the seal were analyzed to provide a more thorough assessment of the function of the seal. Foss' theory and Finnegan's framework provide a method for analysis that explores the history, obvious elements and themes, implied concepts and themes, and the functions of the artifact. Using these frameworks, this study found that four themes emerged. The seal acts as a representation of the Moravian church, a calling, a promise, and a reminder for those …

Scholarship In International Technical Communication, 1950-1989: A Historical Study, Xiaoyan Huang

Masters Theses

"This thesis is a study of the published scholarship in international technical communication from 1950 to 1989. It provides insight into the four decades' worth of scholarship as well as a resource for the development of present and future scholarship in international technical communication. It attempts to answer the following research questions: What did scholars of international technical communication study in each decade? What are the similarities and differences among the four decades in terms of scholarship in international technical communication? What are the strengths and weaknesses of the relevant scholarship in the four decades? What can we learn from …

"Alfred Hitchcock Presents; `Propaganda'": A Rhetorical Study Of Alfred Hitchcock's World War Ii Propaganda Films, Jennifer Renee Brown

Masters Theses

Alfred Hitchcock is a well known filmmaker whose work has been often studied by English, communication, and film scholars. However, those examining Hitchcock seem to have pet favorites of films they deem worthy of study. This thesis examines the lesser-known propaganda films of Alfred Hitchcock made for the British Ministry of Information in 1944. Bon Voyage and Aventure Malgache each tell a story of intrigue and adventure in French territory during the German occupation and Vichy government of World War II. However, after the MOI waited almost the entire war to have propaganda made by Alfred Hitchcock, the films were …

Forming Process : Design Through Layered Visual Systems And Multiple Collection Methods : A Thesis, Jen Magathan

Masters Theses

"Do not hide the structure, celebrate it in the form" ; "Approach design from multiple points of view."

These adages, so important in my architectural training, reverberate with intricate practicality in my work as a graphic designer, both as a way of building my design and as a means of developing a design process which explores multiple ways of organizing content through visual systems. Forming Process is defined by three conditions: celebrating the visual systems which organize the design, archiving content from multiple ways of collecting, and creating work by which the process of design is implicit in the design …

I Read My Mind Through You: Designing Personal Communication In The Public Realm, Or, I Made This Thesis For You, Mary Banas

Masters Theses

As graphic designers, we're trained to be rational, systematic, and concise. In contrast, human emotion is irrational, passionate, and complex. By projecting personal experience into the public sphere, this study explores the tension between these two mindsets. I Read My Mind Through You elevates the voice of the banal to a call for empathy and renewed sentimentality.

I Read My Mind Through You elevated the voice of the banal to a call for empathy and renewed sentimentality.

This body of work originates from a love affair with turns of phrase, an affinity for the absurd, and the current cultural obsession …

A Visual Rhetorical Analysis Of Selected Nexium Prescription Drug Advertisements According To The Methodology Of Sonja Foss, Jonathan Henry Ryan Law

Masters Theses

Direct‐to‐consumer advertising has gathered much negative attention. It’s purpose is filled with questions of ethics and legitimacy. This analytical study takes a deeper look into the advertisements that promote prescription drugs. The advertisements can be seen at the flip of a magazine, click of a button, or a walk down the road. The methodology for analyzing visual images according to Sonja Foss provided a framework to provide results. This preliminary study found evident problems in the drug advertising industry. Further research was beckoned due to the findings of this exploratory project.

Satellite Photography: Instrumental, Rhetorical, Affective?, Irangi Kaushalya Egodapitiya

Masters Theses

"This study examines how tsunami satellite images operate and could provoke various interpretations. The goal of this research project is to study whether the interpretation of tsunami satellite images could extend beyond scientific features to affective messages. Primarily based on the satellite images of Sri Lanka taken before and during the 2004 tsunami, this study analyses: How could mechanical satellite images, taken automatically by a machine in orbit, become an object of profound emotional meaning?; How do viewer's experiences, knowledge, and discourse affect their interpretations of mechanical artifacts?; How are tsunami satellite images connected to affective responses by viewers?; How …

Message From The Grave: A Text-In-Context Case Study Of Bikur Cholim Sephardic Cemetery, Christina Louise Olson

Masters Theses

This study utilizes Cara A. Finnegan’s approach to text-in-context analysis of visual communication and rhetoric and applies the framework to a Sephardic Jewish site. The purpose of this study is to better understand the ways by which visual communication is employed to maintain, affirm, and communicate identity and cultural norms and values through a text-incontext case study of the Sephardic Bikur Cholim Cemetery. The text is analyzed in terms of sacred and profane space, hierarchy creation, as a voice for the historically voiceless, as a storage device for memories, and communication device for transmitting cultural values and norms to future …

Application Of Artificial Neural Networks And Colored Petri Nets On Earthquake Resilient Water Distribution Systems, Nandini Kavanal Balakrishnan

Masters Theses

"Water distribution systems are important lifelines and a critical and complex infrastructure of a country. The performance of this system during unexpected rare events is important as it is one of the lifelines that people directly depend on and other factors indirectly impact the economy of a nation. In this thesis a couple of methods that can be used to predict damage and simulate the restoration process of a water distribution system are presented. Contributing to the effort of applying computational tools to infrastructure systems, Artificial Neural Network (ANN) is used to predict the rate of damage in the pipe …