Digital Commons Network^™

The Phenomenon Behind The Bite: Altercasting As It Applies To Apple Technology, Elizabeth Baldwin

Masters Theses

This paper investigates how the brand Apple markets their product so that consumers feel obligated to buy their product. By looking at five main categories of brand loyalty, environmentally friendly practices, being up-to-date with technology, pricing with value and customer service, this paper will rhetorically analyze how successful of a job it does. To get an inside look at what the public thought on the the way that Apple fulfilled their altercasting this paper analyzed what people said about Apple verses competing technology brands. By drawing overall conclusions, recording trends and making observations about the way that people had been …

Charles Dickens' Great Expectations: The Failed Redeemers And The Fate Of The Orphan, Rebekah Overbey

Masters Theses

The figure of the orphan is scattered throughout the pages of Victorian novels, though few novelists created orphans that were quite as memorable as Charles Dickens. Lonely orphans and abused children appear in nearly all of Dickens' fictional works; in the novels in which the orphan is the main character, this innocent, helpless orphan is often adopted by a wealthy and benevolent benefactor, and the orphan is thus redeemed by a dramatic rescue. In Great Expectations, however, Dickens inverts this redemption by rescue that was so characteristic of his earlier novels. Instead of an innocent, helpless child, Great Expectations has …

The Internet And Mass Society: Civic Engagement In The Digital Age, Simon J. Purdy

Masters Theses

In this study, the relationship between Internet use and civic engagement is examined. Building off of the work of previous researchers, which has found no clear relationship between Internet use and civic engagement, this analysis attempts to find differences between those who are civically engaged at different levels, in terms of Internet use, types of civic engagement and feelings of being able to affect change through civic engagement. Several hypotheses about this relationship are tested using data collected from undergraduate students at a medium sized Midwestern university with an online survey method. The statistical analysis entails building a series of …

Ethical Ambivalence In Local Television Weathercasting: A Rossian Analysis, Vernon Keith Thompson

Masters Theses

Today’s television weathercasters are being called upon increasingly to go beyond benign weather prognostications to become the “newsroom experts” for science topics. The expectation to act as both scientists and journalists can cause ethical ambivalence (EA), a sociological condition in which, faced with conflicting norms, the subject feels that he/she is being pulled psychologically in two different directions (Jansen & Von Glinow, 1985). This thesis presents a Rossian analysis of climate change in weathercasting, a topic that captures the most important ethical tensions arising from conflicting duties within the weathercaster role, specifically: a) how might the duties of the television …

Developing A Game-Theoritic Analysis Of Terrorism, Matthew A. Love

Masters Theses

My research demonstrates the applicability of game theory to analyzing terrorism through consideration of multiple examples. These examples provide a foundation upon which further research involving the application of game theory to terrorism can be explored.

My research contributes to a growing body of literature, especially since the terrorist attacks on the United States on September 11, 2001, in which it has been argued that terrorists are rational agents and, because of that, game theory can be usefully applied to an analysis of terrorism. My research further supports this conclusion.

Refresh. Create. Inspire. The Mission, Vision And Values Behind The Coca-Cola Company And The Digital Marketing Strategies Of The "Open Happiness" Campaign, Sara Svendsen

Masters Theses

Due to the influence of Coca-Cola on advertising, digital marketing, and marketing strategies, the present rhetorical analysis seeks to show the many aspects of digital media in the Company's present "Open Happiness" campaign. The study of the campaign seeks to show that the Company mission statement, Company values and the vision of The Coca-Cola Company are implemented into all of the different facets of the Open Happiness campaign, and in the context of Mood Management Theory, exude the overall theme of the campaign, happiness. The parts of the campaign that were analyzed were focused on the YouTube channels of The …

Harnessing Charisma For Leadership Training, Meagan Roper

Masters Theses

Effective leadership develops followers toward objectives that focus a group's energy to engage in its task and accomplish its goals. The following study sought to understand charismatic leadership and its role in creating transformational change. Through a mixed methods case study using surveys and interviews, this researcher sought to explain the essence of charismatic leadership. Within the organization this study investigated, this meant first establishing organizational vision for a family atmosphere and guiding members on the path to achieving that vision, generating motivation and dedication to the task goals. The researcher discovered practical communicative strategies for incorporating charismatic leadership in …

Seattle's Seafaring Siren: A Cultural Approach To The Branding Of Starbucks, Briana Kauffman

Masters Theses

Many corporate brands tend to be built on a strong foundation of culture, but very minimal research seems to indicate a thorough analysis of the role of an organizational's culture in its entirety pertaining to large corporations. This study analyzed various facets of Starbucks Coffee Company through use of the cultural approach to organizations theory in order to determine if the founding principles of Starbucks are evident in their organizational culture. Howard Schultz' book "Onward" was analyzed and documented as the key textual artifact in which these principles originated. Along with these principles, Starbucks' Website, Facebook, Twitter and YouTube page …

Comic Book Fandom And Stigma Consciousness, Dennis R. Gagliardo

Masters Theses

This research project explores the concept of stigma consciousness as applied to the subculture of comic book fandom. Integrating the disciplines of social psychology and cultural studies, this study examines the dynamic and socially constructed nature of the stigma process as applied to the specific cultural form of the American comic book, while identifying and measuring several variables of potential influence on perceptions of the hierarchy of American cultural values. The purpose is to address an existing gap in the academic literature of fan studies in regards to the marginalization and stigmatization of fan cultures as experienced by the members …

Economic Autonomy Of The Miskitu Women Of The North Atlantic Autonomous Region, Nicaragua: Do Current Development Polices Apply To Matrifocal Societies?, Ariana M. Toth

Masters Theses

This thesis provides an ethnographic investigation into the economic autonomy of Miskitu women in the North Atlantic Autonomous Region of Nicaragua. The purpose of this study is to determine whether dominant development models created by patriarchal Western powers are suited to alleviating gendered poverty disparity among the matrifocal Miskitu Indians. Surveys of Miskitu women obtained during field research, with support from relevant literature, comprise the main source of information considered. It is concluded that while dominant development models are not best suited to alleviating gendered poverty in this region, it is the overarching indigenous nature of Miskitu culture and not …

Climbing Into The Ivory Tower: A Look At Administrative Perspectives On Sexual Assault On The College Campus, Tasha Nichole Turner

Masters Theses

This study examines the attitudes of administrators about sexual violence on campus, as well as their knowledge of disciplinary policies and procedures to prevent and redress rape and sexual assault on campuses. This study begins the discussion about how administrators understand their current policies as well as the attitudes that may affect their understandings. I use Thematic Analysis to analyze responses to a series of open-ended questions surveying participants on their attitudes towards their universities policy and procedures for handling sexual assault. Findings suggest that the participants have overwhelming confidence in the established policies, the extent of their knowledge of …

"It's Just That For The First Time, I Feel... Wicked": A Rhetorical Analysis Of Wicked's Elphaba Using Kenneth Burke's Guilt-Purification-Redemption Cycle, Patricia Foreman

Masters Theses

The purpose of this study was to examine the Broadway production, Wicked, and more specifically, the character of Elphaba, or the Wicked Witch of the West. The study utilized Kenneth Burke's theory of the guilt-purification-redemption cycle, and considered Elphaba's journey between the three steps of Burke's cycle. In order to understand this journey better, the researcher considered various facets of the show, including the script, lyrics, costuming, including attire and make-up, and interactions with other characters in the production. Elphaba's causes of guilt, including her mother's death, her relationship with Glinda, her cause in working with Animals, and failed magic …

Unleashing The Power Of Social Media Marketing Within Non-Profits, Through The Lens Of Social Cognitive Theory, Kerah Kemmerer

Masters Theses

While many organizations still struggle to effectively incorporate the present-day promotional framework of social media marketing, research reveals that non-profit organizations are lagging even further behind when it comes to the implementation of effective social media and interactive marketing strategies. The interactive marketing strategy model incorporates technology and media-based tactics designed to enhance marketing strategies within any industry. In this project, the primary researcher explored why non-profits are struggling to incorporate these specific strategies, and considered it through the lens of social cognitive theory. The purpose of this project was to focus on a specific non-profit organization and apply the …

The Inmate Code: The Stories Lived And The Stories Told Of Men Behind Bars, Pauline Matthey

Masters Theses

Using Coordinated Management of Meaning, this study links socialization and identification with the intricate levels of the inmate code that male prisoners live by, or live with anyway, while being incarcerated. In doing so, the research showed that the more highly identified to the inmate code a prisoner is, the less likely he is to have a desire to coordinate the meaning of his stories lived with the stories told of others. Furthermore, this project uncovered a characteristic of metamorphosis, the TRAP, or Temporary Relapse Alluding to the Past. TRAP takes place when prisoners who have developed the ability to …

Validity And Diagnostic Utility Of The Learning Behaviors Scale, Cassandra N. Ledvina

Masters Theses

Psychological assessment is a critical component in educational decision making and planning; therefore it is important to investigate the validity and diagnostic utility of the tools that we use. The current study examined the construct validity and diagnostic utility of the Learning Behaviors Scale (LBS; McDermott, Green, Francis, & Stott, 1999). Two hundred and seventy-three third grade students were rated by their classroom teacher using the LBS. LBS data were analyzed along with TerraNova achievement scores and In View Cognitive Skills Index. Overall, statistically significant distinct group differences were found for the LBS between the Gifted and Typical groups, as …

Conceptualizing Identity As Performance In Young Adult Dystopian Literature, Kelly F. Franklin

Masters Theses

Young Adult Literature has historically been read as a genre that encourages singular identity formation. Scholars have argued that this literature inspires young adult readers to find their true identity by showcasing characters in the process of identity construction. However, when read through the lens of performance theory - a vast field that encompasses many disciplines such as sociology, psychology, anthropology, literature and theatre - it becomes evident that YAL actually encourages the formation of multiple roles and identities. This genre features characters trying on new roles, casting assigned roles aside, and assuming new identities to best suit their settings. …

Coordination And Symbolic Convergence At The Candles Holocaust Museum And Education Center, Jessica Mcdonald

Masters Theses

Using Coordinated Management of Meaning (CMM) and Symbolic Convergence Theory (SCT), this study examines the ways in which meaning is managed between the messages of the CANDLES Holocaust Museum and Education Center and the visitors of the museum. The research shows that the museum and the museum visitors work together in order to create an overall rhetorical vision of the museum's main message, both within the museum space and beyond. Using the metaphor of conversation, this study demonstrates the three ways through which the museum and its visitors achieve the rhetorical vision: historical conversation, personal conversation, and residual conversation. In …

Women Authors Of Technical Writing Textbooks From 1923 To 1973, Melissa Nicole Wampler

Masters Theses

"The published histories of technical writing textbooks do not usually include many women-authored textbooks. To find out why women-authored textbooks have been marginalized in these pedagogical histories, I selected seven women-authored textbooks and four men-authored textbooks published from 1923 to 1973, investigated the backgrounds of the authors and key features of their textbooks, and used the collected data to compare the women-authored textbooks to the men-authored textbooks. I was not able to find any reason why the women-authored textbooks have been or should be marginalized in histories of technical writing textbooks; however, my study had several limitations. My thesis begins …

Social Cognitive Theory Vs. Social Comparison Theory: Examining The Relationship Between Social Influence And Weight Loss, Emily Grigg

Masters Theses

This qualitative study investigated the impact of social influence on weight loss, more specifically, the internal and external elements that effect response and success of those who are trying to lose weight. The research focused on three questions: (1) How great of an influence does self-efficacy have in weight loss success? (2) How great of an influence does social comparison have in weight loss success? (3) Which factor has the largest impact on weight loss: self-efficacy, peer efficacy, or positive social support, or negative social support? Data was collected by the researcher conducting semi-structured interviews. These interview were conducted with …

Service Learning And Social Justice: A Qualitative Study Of International Service Learning And Students' Perceptions Of Social Inequality, Sara Boro

Masters Theses

Using qualitative methodology the researcher analyzed the perspectives of students on service trips taken to Haiti by the Newman Catholic Center in (1) educating students about social injustice and (2) cultivating a desire for students to advocate for social change. Overall participants were impacted by their experience in Haiti. Participants articulated a deeper awareness and understanding of social inequality and of their own privilege. Participants also communicated a commitment to continue service, change their career plans and change their lifestyles. Student development occurred in three phases including pre-departure, experience, and re-entry. Engaged preparation, reflection, consequential connection, and human connection were …

Separating The Whites From The Chaff: Whiteness, Blackness, Racial Exclusion In The Midwest Agrarian Mind, Philip Mohr

Masters Theses

This thesis approaches the construction of race through the vantage of one agrarian magazine, the Prairie Farmer. It analyzes the rhetoric of the people who wrote for this magazine to distinguish changing attitudes toward whiteness and blackness in the rural and agricultural Midwest from the end of the Civil War to the Great Migration. While whiteness was equated with what the Prairie Farmer saw as the active, progressive farmer, blackness was associated with stupidity, laziness, and threat to property. From this, the thesis argues we can build a base of knowledge from which to analyze the roots of racism …

Fantasy's Weight: A Tale Of Zaria Dekarthan, Heather Wohltman

Masters Theses

Kurt Vonnegut says in his novel, Player Piano, "I want to stay as close to the edge as I can without going over. Out on the edge you see all kinds of things you can't see from the center" (84). Laurence Yep, Marie Colleen Cruz, and Kate B. Pollock all argue that fantasy stands as an important vehicle of learning for those who cannot understand reality without taking a step out of it. George Slusser asserts that the "concept of 'reality' [needs] a firm sense of non-reality ( or fantasy) in order to define itself as a distinct entity" (24). …

Narcissistic Intertextuality In The Works Of Bret Easton Ellis, Jennifer Grindstaff

Masters Theses

This thesis examines the works of Bret Easton Ellis, specifically his three latest novels: Glamorama, Lunar Park, and Imperial Bedrooms, and identifies the metafictional and intertextual elements in these texts. For my purposes, I am defining metafiction as fiction that draws attention to itself and makes the reader aware that he or she is reading fiction. Intertextual will be defined as elements in the novels that appear in other works of fiction. In the case of Ellis, he is drawing upon and reusing elements from his own fiction. These elements include characters that reappear in novels other than the text …

Hyper-Gender Roles In Relation To Sexual Aggression, Jaclyn May D'Andrea

Masters Theses

This study analyzes sexual aggression according to hyper-gender roles and fraternity/sorority membership at a midsize, midwestern university. The question examined through the research was whether hyper-gender roles affect an individual's sexual experience and whether fraternity and sorority communities are more likely to endorse hyper-gender roles. Secondly, it researched the risk factors behind fraternity and sorority groups through membership and traditions concerning these groups such as hypermasculinity male bonding and desensitization of sorority women. Hypermasculinity, hyperfemininity, and sexual aggression were collected using Koss and Gidycz (1985) Sexual Experience Survey, Mosher and Sirkin (1984) Hypermasculinity Inventory and Murne and Byrne (1991) Hyperfemininity …

The Impact Of An Immersion In Long Term Care Course On Gerontology Graduate Students, Sheila M. Greuel

Masters Theses

Developing gerontology professionals seek purpose for their careers which can become more evident through experiential learning opportunities with older adults (Vandsberger, & Wakefield, 2005). Older adults need caring professionals with true understanding of their needs and dedication to nurturing their physical, spiritual and emotional well-being. Empathy education through immersion learning is being used to increase awareness in developing professionals to help improve service to older adults in their care. Students, who participate in immersive learning opportunities, experience for themselves what an elder witnesses, lives and copes with on a daily basis.

An immersion learning course was developed for graduate students …

Are You In Or Out?: Qualitative Study On Factors Associated With Minorities' Decisions About Organ Donation, Jennifer Yvonne Cannon

Masters Theses

The United States Department of Health and Human Services (USDHH; 2011) has declared that the need for organ transplant in minorities is disproportionately high compared to Caucasians. Of the minority groups represented in the United States, African-Americans are the largest group in need of organ transplantation (USDHH, 2011) and, this group spends more time on the donor organ waiting list than any other minority group (Moore, 2007). The purpose of this study was to explore what factors affect organ donation decision making for college students from ethnic minority groups. In addition, the study looked at mistrust in the medical community …

Those Who Slay Together, Stay Together: A Thematic Analysis Of Concert Fan Narratives And The I-57 Youth Punk Music Scene, Michael James Janowski

Masters Theses

This study uses qualitative methods of narrative interviewing and thematic analysis of narrative to explore the communicative phenomenon of youth punk concert fan story-telling. It explores how the phenomenon functions to construct the subculture of the I-57 youth punk concert fan music scene. Through methods of thematic analysis of narrative, the study works to deconstruct numerous implicit understandings and taken-for-granted assumptions that drive and govern interactions among youth punk music fans participating within the I-57 youth punk music scene. The study is broken down into four exploratory categories where meanings are derived and critically analyzed: youth, punk, fandom, and the …

Juvenile Delinquency: A Comparative Analysis Between Divorced And Married Homes, Cristina R. Prestin-Latham

Masters Theses

The purpose of this research was to determine if children being raised in divorced homes are more likely to be juvenile delinquents that children being raised in married homes. Additionally, this study sought to determine if the age of the child during the divorce further contributes to the likelihood of delinquent behavior. The majority of previous studies indicate children from divorced homes are more prone to juvenile delinquency than children from married homes. The sample in this study consisted of 544 participants. Using a self-reporting, anonymous questionnaire, participants were asked questions about their childhood home structure and their adolescent delinquent …

The Construction Of Spiritual Identity: Cmm And Conversion To Catholicism, Stephanie Gruner

Masters Theses

This study uses the Coordinated Management of Meaning (CMM) to examine the spiritual stories of six people who were not raised Catholic, but joined the Catholic faith as adults. The participants' experiences reveal that their spiritual identities have both personal and communal aspects and that they view their identities as both fixed and changing. Additionally, when communicating their spiritualities to others these individuals must balance relationship concerns with the desire to express their spiritual identities. Applying CMM's hierarchy of meaning to the data shows that the levels work together in shaping the participants' understandings of their identities. The participants' relationships …

The Rancor Of Republicans, The Diatribe Of Democrats A Social Network Analysis Of Partisan Interconnectivity On Facebook, Sean Langille

Masters Theses

The Internet has played a more active role in shaping modern American political communication. With the increased popularity of social networking through websites like Facebook, more are taking to the Internet to engage in civic dialogue. This study will explore how the exchange of socially networked images, texts, and audio between Democrats and Republicans affect beliefs, behaviors and perceptions. Utilizing qualitative methodologies, the researcher interviewed ten (10) registered democrats and ten (10) registered republicans. The participants were basked ten questions and ten follow up questions. The study applied a social network analysis to evaluate how socially networked dialogue between Republicans …