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Journal of Applied Sport Management

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Student-Athletes’ Perceptions Of Men’S Basketball Head Coaches’ Competencies At 15 Selected Ncc Aa Division Ii Christian Colleges, Michael B. Phillips, Colby B. Jubenville Jan 2009

Student-Athletes’ Perceptions Of Men’S Basketball Head Coaches’ Competencies At 15 Selected Ncc Aa Division Ii Christian Colleges, Michael B. Phillips, Colby B. Jubenville

Journal of Applied Sport Management

The purpose of this study was to measure the perceptions of student-athletes concerning the coaching competency of 15 head men’s basketball coaches at the Division II level in the National Christian Collegiate Athletic Association (NCCAA). The study utilized the 24-item Coaching Competency Scale (CCS) to collect data on 138 student-athletes participating in men’s basketball from 15 NCCAA member institutions and examined four specific categories: character building competency (CBC), game strategy competency (GSC), motivation competency (MC), and technique competency (TC). Multivariate Analyses of Variance (MANOVA), Analyses of Variance (ANOVA), and Analyses of Covariance (ANCOVA) were computed to examine group differences for …

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Successfully Marketing A Collegiate Baseball Program Within Resource Constraints: A Special Case Of Volunteerism, Tony Lachowetz, Sam Todd, Wendy Dees Jan 2009

Successfully Marketing A Collegiate Baseball Program Within Resource Constraints: A Special Case Of Volunteerism, Tony Lachowetz, Sam Todd, Wendy Dees

Journal of Applied Sport Management

Given resource constraints in marketing budgets of athletic departments, many marketers of intercollegiate athletics often face a difficult choice between marketing all sports fairly, and marketing only those sports that would provide the highest return on investment of marketing dollars. This case study explains the creative efforts made at one university to incorporate student volunteers when marketing, promoting, and selling tickets to collegiate baseball. After a brief overview of volunteerism in sport, this specific case first outlines the background to the problem, then details of how two student groups collectively contributed to stimulate the marketing efforts of the baseball program …

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Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss Jan 2009

Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss

Journal of Applied Sport Management

This paper analyzes the 2006 World Baseball Classic as a promotional strategy by Major League Baseball to further its global branding pursuits. The WBC is qualified as a global sport event that is a marketing function of MLB in its efforts to emerge as an international brand; elements of the WBC are examined in the context of a global brand strategy. WBC promotional execution elements are studied in light of dimensions upon which consumers evaluate global brands. Four customer segments targeted through the WBC are characterized before the paper examines future WBC marketing approaches in the context of cultural production.

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