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An Interdisciplinary Design Framework For Creative Collaboration, Siyu Zha, Di Zhao, Meng Li, Wei Gong, Qingyu Hu, Zhongsheng Li Oct 2023

An Interdisciplinary Design Framework For Creative Collaboration, Siyu Zha, Di Zhao, Meng Li, Wei Gong, Qingyu Hu, Zhongsheng Li

IASDR Conference Series

Design education is interdisciplinary in its nature, yet how to facilitate productive and authentic design processes that encourage creative collaboration within a heterogenous group needs further investigation as well as empirical evidence. This study first reviews existing frameworks and the educational factors that affect its creativity and productivity; then constructs a framework for organizing interdiscplinary workshop aimed at leveraging collective creativity through the theme of multi-modal book design for children. Qualitative empirical data was collected and analyzed in accordance to the framework. Finally, we present principals and elements for consideration when conducting an interdisciplinary approaches to design experience that foster …


Codesign Facilitation For Workforce Satisfaction, Kimberly Tsen, Mauricio Mejía, Danielle Foushee, Michelle Fehler Oct 2023

Codesign Facilitation For Workforce Satisfaction, Kimberly Tsen, Mauricio Mejía, Danielle Foushee, Michelle Fehler

IASDR Conference Series

In the current work environment, businesses are expecting more than the workforce can provide. This gap in expectation is leading to higher rates of resignation due to increased burnout. To further understand this issue, strategic design methods were utilized as part of the research process. By studying the historical reasons behind these shifts, and interviewing employees that experienced burnout, paradoxically, strategic design methods were also determined to be the solution. A company will go through a design journey facilitated by a strategic design studio so that the unique differences in each company culture are considered. A workshop that is a …


Fictional Brand Design. Evolution, Strategies, And An Attempt To A History Of Visual Identities In Audiovisual Narratives., Francesco E. Guida, Lorenzo Bernini Oct 2023

Fictional Brand Design. Evolution, Strategies, And An Attempt To A History Of Visual Identities In Audiovisual Narratives., Francesco E. Guida, Lorenzo Bernini

IASDR Conference Series

Brands tell stories to affirm their values, positioning, and identity. They tell stories that allow people to recognise themselves in them, to share them, to feel part of them. That occurs in the real world as in the world of fiction. The term fictional branding refers to the design and use of brands that do not refer to any existing service, product, company or organisation. They can include any brand referring to products or commercial services, political institutions, military organisations, and more. This paper aims to offer a comprehensive look at the topic through historical and theoretical research and analyse …