Digital Commons Network^™

Does Social Media Help Create Brand Loyalty?, Ali Russo

Honors Theses

Throughout my time at Haworth College of Business, Social Media has been a big topic of discussion. The issue has not been if companies should use it as a tool to reach consumers but how do companies effectively utilize Social Media sites. Companies have two important ways to utilize these sites: the first is to collect data from users, and the second is to create a platform where they can interact and influence purchasing decisions. I wanted to create a thesis that focused on the interaction side of Social Media. Initially, I wanted to see if Social Media would create …

Comparison Of Shareholder Value Between Full-Service Airlines (Fsas) And Low-Cost Carriers (Lccs)., William Kee

Honors Theses

Shareholders in the airline industry invest in a service industry that is met with high fixed costs, capital, and external factors such as customer satisfaction and fluctuations in crude oil prices. On one end of the airline spectrum in the United States lie the full-service airlines, such as Delta Air Lines, American Airlines, or United Airlines adopting a product differentiation approach to capture a competitive advantage by providing greater benefits, comfort, and experience to the customer. This approach attracts customers that value the experience more so than simply the price of the fare, but is often met with high operating …

Site Development At The Corner Of Drake And Stadium, Ahmad Sear Rahimi

Honors Theses

This report presents the site layout alternatives for the development located at the corner of Drake and Stadium in Kalamazoo, Michigan. In the report four different layouts are suggested and followed by best management practices for grading and earthwork plans, porous asphalt pavement design, storm water retention design for the proposed site, and storm sewer pipe design. The redesign of the Costco Development Site aims to maximize efficiency of the development area through the warehouse and gas station location, parking lot layout, and trucking routes. Grading design is developed based on the existing site conditions before construction took place. The …

For The Fund$ Of It: Product Development, Josie Marshall

Honors Theses

No abstract provided.

Widr Fm's Constitution: Restatement, Revision, And Analysis Of Genre, Joseph Silver

Honors Theses

I have been involved with WIDR FM for 18 months as its employed Music Director and a volunteer DJ. I am one of six part-time paid student directors who oversee the general management of the station. My tenure at WIDR has been especially exciting in that this is the first year of WIDR's affiliation with Student Media Group–a new organization funded by the University that collaborates WIDR FM with the Western Herald and the Young Broadcasters of Tomorrow. It is designed to guide these organizations toward greater interactivity, scholarship, and fiscal solvency. The Student Media Group brings many changes to …

Preferential Methods Used By Celcis Students To Enhance Conversational Skills., Karina Mariadas

Honors Theses

Conversational skills are something that can be improved over time. For new language learners, conversing in English can be difficult. Therefore, the purpose of this study is to determine the preferential methods to enhance conversational skills used by students from the Center for English Language and Culture for International Students (CELCIS) at Western Michigan University. The study was conducted using a survey questionnaire consisting of 7 parts. The conversation improvement methods that were addressed in the survey included: print, audio-visual, electronic devices/technology, face-to-face conversations and games. 112 students, 35 females, 75 males and 2 unknowns, participated in the survey during …

The Brutal Truth About Police Brutality, Markhel D. Hargrove

Honors Theses

Police brutality is a very timely issue as a new case has seemed to pop up every couple of weeks or so; however, police brutality is not a recent phenomenon, but for some reason, it is getting a lot of media attention today. This is perhaps due to the pattern that is occurring in these instances: black victims and white cops. In order to prevent police brutality from happening, several steps must be made to improve the way that police officers act and think in certain situations. First, it is important to teach officers how to properly handle the mentally …

Exploration Of The United States’ Cultural Legacy In Panama Through Analysis Of American Foreign Policy And Public Opinion, Katherine A. Boss

Honors Theses

The study of a culture is nearly too difficult to accomplish academically, therefore the consilience of data, personal experience, and public opinion offers the most comprehensive approach. The Panama Canal has just celebrated its centennial and remains to this day one of the most important geopolitical and global economic hubs in the world. Nearly every country that participates in maritime trade utilizes the canal. Panama has ambitious plans for the canal’s future, as it nears completion of a multibillion dollar expansion project; however predicting how Panama handles this growth and new responsibility as a major world power is directly related …

Creando Las Estrellas: Determining The Quality Of The Dominican And Cuban Player Development Systems, Samuel C. Hearn

Honors Theses

Recently, there has been a huge rise in the number of Cuban ballplayers, or peloteros, as the baseball playing Latinos are known. Why do Major League Baseball (MLB) teams go to such lengths to sign Cubans, when a heavy presence already exists in Cuba’s Caribbean neighbor, the Dominican Republic? Through the comparison educational systems, statistics of each country’s elite players, and comparative accounts of the Dominican and Cuban player development systems, the contrast between the two systems is evident. Though the Dominican system creates a large return in the investment MLB teams make in the country, the socialized sport system …

Black And White Advertising In Fashion Magazines, Lauren E. Necaise

Honors Theses

This thesis consists of a quantitative analysis with respect to black and white advertising in select women’s fashion magazines. There were five research questions outlined.

A code sheet was created to obtain data with regard to factors including: number of black and white and total advertisements, product/service category, setting, advertisement size, percent of black and white of the ad, position, product/user, black and white visual and verbal (words/ information), emotional/intellectual appeal. This allowed the research questions to be answered. A qualitative analysis was also performed on repeat advertisements for products that used both color and black and white advertising with …

Finland Vs. The United States: Similarities And Differences In Kindergarten, Rebecca L. Ulrich

Honors Theses

Understanding successful educational systems and the qualities they incorporate is imperative in the quest for student achievement. Finland is known worldwide for their success in the classroom and its educators do a great job preparing young students for primary education in their Kindergarten classrooms. Kindergarten is a very important grade for young students. It prepares them for grades to come and introduces them to a school setting. By using qualitative research methods and comparing and contrasting of published data, Finland’s kindergarten system and three kindergarten teachers who represent the typical kindergarten milieu in Lamar County, Mississippi will be analyzed through …

Characterization Of Embryonic Stem Cell-Differentiated Cells As Mesenchymal Stem Cells, Rachael N. Kuehn

Honors Theses

Embryonic stem cells (ESCs), due to their ability to differentiate into different cell types while still maintaining a high proliferation capacity, have been considered as a potential cell source in regenerative medicine. However, current ESC differentiation methods are low yielding and create heterogeneous cell populations. If transplanted in the human body, differentiated ESCs could be rejected by the immune system, form tumors, or may not function normally within the human body. On the other hand, mesenchymal stem cells (MSCs), a type of adult stem cell typically derived from bone marrow, have proved to be excellent candidates in clinical applications due …

The Effects Of Mindfulness Meditation And Mind-Wandering On Coping-Related Hopefulness In Undergraduate College Students, Shelby N. Green

Honors Theses

High levels of stress in college students are extremely prevalent. This is evident in time-consuming academic responsibilities overlapping with family life, work duties, and personal life. Stress can have negative impacts on academic performance and physical health in college students , and it has been correlated with various negative outcomes including anxiety and depression (Segrin,1999), increases in headaches (Labbe, Murphy & O’Brien, 1997), increased rates of athletic injury (Brewer & Petrie, 1996), suicidal ideation and hopelessness (Dixon, Rumford, Heppner, & Lipps, 1992), sleep disturbances (Verlander, Benedict, & Hanson, 1999), poor health behaviors (Sadava & Pak, 1993; Naquin & Gilbert, 1996), …

Anticancer Activity Of Some Boronic Acid Arylidene Heterocycles, Joy Kim

Honors Theses

This research was done in order to investigate the anticancer activity of boronic acid arylidene heterocycles. Boronic acid, heterocycles, and aryl compounds have all independently exhibited various anti-microbial properties and have shown potential to be used in pharmaceuticals for the treatment of viruses and cancers. Using a one-step protocol developed by Dr. Murray, several different arylheterocyclic compounds were combined with an arylboronic acid to synthesize novel compounds. These were then tested for their anti-cancer activity on glioblastoma brain cancer cells. Although varied in potency, all had some amount of anti-cellular effect on the cancer cells. This is only the start …

Mud Volleyball Tournament Fundraiser Event Supporting The Water Project, Autumn Gammon

Honors Theses

The WMU Mud Volleyball Tournament took place on September 26, 2015 as Autumn Gammon and Morgan DeBoer’s honors thesis project for the Lee Honors College. The tournament was a fundraising event that helped bring awareness to The Water Project, a non-­‐profit organization that is dedicated to bringing clean water systems to communities throughout Sub-­‐Sahara Africa. Held at the Kalamazoo County Expo Center and Fairgrounds, the event brought together Western Michigan University students and surrounding community members for a fun-­‐filled day in the mud supporting a deserving cause.

The event took a great deal of organizing, with planning starting in the …

Mud Volleyball Tournament Fundraiser Event Supporting The Water Project, Morgan Deboer

Honors Theses

The WMU Mud Volleyball Tournament took place on September 26, 2015 as Autumn Gammon and Morgan DeBoer’s honors thesis project for the Lee Honors College. The tournament was a fundraising event that helped bring awareness to The Water Project, a non-­‐profit organization that is dedicated to bringing clean water systems to communities throughout Sub-­‐Sahara Africa. Held at the Kalamazoo County Expo Center and Fairgrounds, the event brought together Western Michigan University students and surrounding community members for a fun-­‐filled day in the mud supporting a deserving cause.

The event took a great deal of organizing, with planning starting in the …

Domestic Violence: I Am Not A Victim I Am Accountable, Modupe M. Ogunyemi

Honors Theses

Domestic violence has a standard script of men harming women. With the guidance of The Women's Center's domestic violence training packet and Tracy Lett's play, August Osage County, this thesis will prove how art can reflect life and educate individuals on domestic abuse. August Osage County disrupts the standard description of the abuser and victim, provides examples of the six different types of abuse, and calls for individuals to take control of their domestic violent situation. In conclusion this thesis is requesting acountability from the perpetrators and the victims in domestic violent situations as a solution to reducing the …

Reconnecting With Our Roots: Farm-Life And Therapy, Spencer T. Hammond

Honors Theses

The movement of society away from farming and agrarian practices has caused much of our society to become disconnected from such basic practices that sustain our lives. Many within the United States have been found to be agriculturally illiterate. This study was aimed at reviewing literature that discusses this disconnection, the effects of natural settings on human health and wellbeing, selected agriculture based therapies, and current programs that combine multiple aspects of agriculture into one program. The second part of this study was a survey that assessed the level of interests and support that residents of Shelbyville, Kentucky may have …

Perspectives On The Evolution Of Hip-Hop Music Through Themes Of Race, Crime, And Violence, Kelsey B. Basham

Honors Theses

This thesis examines the role or race, crime, and violence as major themes in hip-hop music through existing academic literature. Utilizing the three major themes, this paper discusses the inherent ties of race, crime, and violence to the production of hip-hop music which can reflect broader social issues existing in American society over the time period from 1970-present day. Furthermore, these themes will be assessed for their activist oriented ability to suggest change in society for the primary groups affected by the issues contained in hip-hop lyrics. Over time, hip-hop, much like any artistic form, has undergone an evolution, producing …

Characterization Of Aquatic Sediment Bacteria Resistant To Triclosan And Antibiotics Above And Below The Town Branch Wastewater Treatment Plant, Laura Mims

Honors Theses

Wastewater treatment plants appear to play a role in releasing antimicrobial compounds and resistant genes into the environment. The phenomenon of bacterial resistance to multiple antimicrobial compounds is not well understood with regards to public health. Studies have examined cross-resistance to triclosan and various antibiotics in bacteria. These resistance mechanisms: target site modification, membrane resistance, and efflux pumps indicate possible ways in which bacteria have adapted to antibiotics as well as triclosan. In addition, antibiotic resistance genes occur naturally in the environment and are passed from species to species through horizontal gene transfer. Sediment samples were collected from above and …

Perceptions Of Mental Health Among First Year College Students, Kelly N. Mcgowan

Honors Theses

College students are at risk for exposure to, exacerbation, and development of mental health issues. Exposure to and existence of historical stigmas and misconceptions is a portion of the hesitancy for this population to acknowledge symptoms and seek help. This hesitancy is often put in place by the media, in how they portray mental health Anxiety, mood, eating, psychotic, and substance abuse disorders are prevalent in this population. Colonel Campers are known for their involvement and retention at Eastern Kentucky University and are a representation for this at risk population. The participants were surveyed via a mixed quantitative and qualitative …

Raised Afraid: The Media's Influence In Heightened Fear Of Terrorism, Paige Fetters

Honors Theses

Since the tragic events of September 11, 2001, terrorism has become a household topic and a leading headline for the news media. Following the 9/11 attacks, coverage of the event was played around the clock for the first five days. 99 – 100% of Americans followed terrorism-related events by watching television listening to the radio, or reading print news. Exposure to terrorism-related media have increased substantially since the widespread use of smartphones and social media, where news and topics can be shared and discussed around the world in a matter of seconds. The psychological effects of this exposure could affect …

Capital Punishment At Home And Abroad: A Comparative Study On The Evolution Of The Use Of The Death Penalty In The United States And The United Kingdom, Rachel Gaines

Honors Theses

Capital punishment (sometimes referred to as the death penalty) is the carrying out of a legal sentence of death as punishment for crime. The United States Supreme Court has most recently ruled that capital punishment is not unconstitutional. As a result, states are free to abstain from using capital punishment or to use it, and it is accepted for federal crimes. In 1965, the United Kingdom eliminated the use of capital punishment for murder on a temporary basis, abolishing it permanently in 1969, and adopting two European protocols that eliminated its use perpetually for all crimes in 1998. This research …

Socially Deviant Communities Online: How The Pro-Anorexia Movement Utilizes The Anonymity Provided By The Internet To Thrive, Samantha Thomas

Honors Theses

The creation of the internet has produced an environment in which many communities have been able to develop into strong and thriving societies. A large number of communities that are now predominantly online were unable to exist successfully before the establishment of the internet for a variety of reasons. The internet has made it easier for people from different backgrounds and locations to network, form communities, and share information with one another. Unfortunately the internet has also given harmful underground communities the opportunity to develop and thrive as well. Socially deviant communities, groups that support ideas and behaviors deemed unacceptable …

Shared Prosperity Initiative As A Solution To The City Of Kalamazoo's Impoverished, Maurice Washington

Honors Theses

The Shared Prosperity Kalamazoo Initiative acts a combatant to reducing poverty for the City of Kalamazoo rather than a solution. Combining micro social work training of treatment plans for clients and its incorporated methodologies to the macro problem of poverty for the City’s constituents emphasizes a unique but valuable perspective to have as a potential policy maker. The question is whether such a perspective is truly applicable and such was the goal of the nearly year-long research. Data obtained from interviews, meetings, focus groups and interviews were reviewed from a prior initiative to formulate much of the research and analysis. …

Performativity And Jazz In The Fiction Of James Baldwin And Ralph Ellison, Drako P. Wells

Honors Theses

Since slavery in the seventeenth century, African Americans have been politically and economically oppressed in the United States. Even in recent times, it seems as if simply being black is enough to have a person criticized by society, convicted of crimes, or even killed. However, the frustration that oppression causes has, in many ways, catalyzed the evolution of African American culture and the African American identity. In this study, I examine how two postwar African American authors, Ralph Ellison and James Baldwin, portray the African American struggle with racial injustice and the means of overcoming its negative effects. In this …

The Representation Of The Individualism-Collectivism Cultural Value Dimension In Film Portrayals Of Intercultural Communication, Courtney J. Mcmullan

Honors Theses

Globalization and modernization have changed the world in which we live, bringing intercultural communication to the forefront in our daily lives. Cultural values vary around the world, and these values impact the way people communicate with one another. This study focused on the cultural value of individualism-collectivism and how it impacts intercultural, interpersonal communication and the way it is presented in film. The aim of this study was to conduct quantitative analyses of data gathered from intercultural films to identify the way in which nations' individualism-collectivism tendencies are displayed in film in comparison to a cultural value dimension scale and …

The Layers Of Memory At Sachsenhausen: From The Gdr To Contemporary Germany, Barry J. Bookheimer Jr.

Honors Theses

Sachsenhausen is the site of a traumatic and complex history in the twentieth century. Since 1933, Sachsenhausen has taken on many diverse forms: a Nazi concentration camp, a Soviet Special Camp, an East German National Memorial, and after German reunification, a memory site in contemporary Germany. This work examines the contrast between the centralized, nationalist narrative of the GDR, and the current “decentralized” concept at the site in post-communist Germany. Unlike many other memory sites where previous narratives are minimized, obscured, or even destroyed; Sachsenhausen exhibits relics from all eras of its history, conceptualized in this thesis as “layers of …

Presentation Of Bicultural Identity In Hispanic Children’S Literature, Elena B. Lofton

Honors Theses

Children of all backgrounds can use literature as a means to understand the world in which they live. Therefore, it is important that children’s books represent diverse cultures and experiences. This study analyzed Hispanic children’s literature published in the U.S. that contained child characters with bicultural Hispanic-American identities. The aim of this study was to determine how the linguistic and literary elements in five books, which contained bilingual Spanish-English interwoven text, combined to present a bicultural identity and lifestyle in the United States today. The literary elements analyzed included themes, character portrayal, the roles of family and the elderly, and …

Title Not Available, Tyler King

Honors Theses

No abstract provided.