Digital Commons Network^™

What Impact Does Cause-Related Marketing Have On Professional Sports Teams?, Christina Damore

Honors Theses

In today's competitive business climate, firms must find new and innovative ways to differentiate their brand from others in their field. American Express Credit Card Company discovered such a marketing tool in 1981 when they sponsored the Statue of Liberty Restoration Project by donating a predetermined percentage of their card sales. The purpose of the sponsorship was twofold: American Express wished to increase card usage as well as support a cause to gain an overall better corporate image. In the end, American Express experienced a 28% increase in card usage and was able to donate $1.7 million to the Statue …

Who Is Still Afraid Of The Big Bad Wolf?, Laura Decrane

Honors Theses

One of the most well known villains of all time is the Big Bad Wolf. Usually a male entity, he has been present in child and adult literature for centuries and continues to unsettle readers in the twenty-first century. The Big Bad Wolf is consistently portrayed in a negative light because he originated in a time when wolves were feared, making him the perfect example to terrify village children. Over time, as a result of social and cultural changes, writers have transformed the wolf so that he is no longer the terror that plagued the nineteenth century. Instead, the Big …

The Influence Of Ubiquitin-Related Modifier Protein Urm1 On Prion Formation, Jacob Beaver

Honors Theses

Prions are infections proteins that are auto-catalyzing (form by altering a regular protein into the structurally different prion form), and are the cause of many common diseases such as Alzheimer's, Parkinson's, Huntington's, and Bovine Spongiform encephalopathy (or Mad Cow disease). This experiment tested the effect of three different plasmids, pH317, pER62 and pmp46 on prion formation in both wild-type and Urm1 deletion mutants in the yeast Saccharomyces cerevisiae. The proposed hypothesis was overexpression of the prion forming protein would increase the frequency of prion formation, as well as yield less sustainable prion amyloids (or prion aggregations) that are easier to …

"Tengo Cara De Ladron?" "Do I Have The Face Of A Thief?": An Investigative Study Of Stereotypes And Racism In Ecuador, Caryn Cortez

Honors Theses

Racism and stereotypes are still very apparent in Ecuadorian society, yet time and time again, I have found people who claim racism does not exist in Ecuador. Fascinated by how such an obvious (for an outsider) part of Ecuadorian society could be systematically denied by so many people who were part of that society, I decided to explore the issue of racism further and sought to find out, through the use of in-depth qualitative interviews and ethnographic research, how students at La Universidad Estatal de Cuenca narratively construct racial identity and racism.

Effects Of Selenium On The Freshwater Alga Chlamydomonas Reinhardtii With And Without The Proteasome Inhibitor Mg132, E. Patrick Vallentine

Honors Theses

Selenium is a required nutrient in animal life but has not been shown to be needed in plants. The model plant cell Chlamydomonas reinhardtii may be an exception as it appears to increase its growth rate in the presence of selenium. Because selenium has the same valence state as sulfur it may be incorporated into proteins as the modified amino acid selenocysteine. This incorporation of selenocysteine into protein may disrupt the disulfide bridges that give proteins the correct conformation. Misfolded proteins can wreak havoc on a cell. This stress can be measured through several parameters. Chlorophyll levels, glutathione levels, growth, …

One Art With Two Sides: Theatre And Performance Art, Jacob Watts

Honors Theses

Theatre is typically a scripted performance, performed by actors within a "Theatre space" and observed by an audience. When capitalized, "Theatre" refers to a field of art and study. It is produced to tell a story, or create meaning. Theatre contains elements of plot and characters, often using the characters to tell a story. Visual performance art is art that focuses on live human performance and defines itself in terms of "visual art" and not in terms of "Theatre performance." Performance art does not always occupy a specific place or use a specific kind of script. It often lacks character, …

The Effects Of Climate Change And Overexploitation On Birds And Mammals: Phenological Shifts, Range Shifts, And Population Changes, Rachel Denny

Honors Theses

Our world is changing more than many individuals could imagine. Climate change is not a hoax. Comprehensive empirical records of changes since 1900 in local, regional, and global temperature clearly indicate that Earth is warming more rapidly than ever in recorded history. In response, some bird species are already shifting, both phenologically (timing) and geographically. However, the majority of birds are not shifting or not shifting fast enough, and this is resulting in population declines. A much smaller number of studies suggest that mammals are also shifting phenologically and geographically.

If we do not alter our current behaviors soon, Earth …

Integrating Alternative Energy Production Into The Public School Science Curriculum, Benjamin Overbeek

Honors Theses

In the next few years, many teachers will be challenged in new ways. Student engagement will be at a premium and state standards will be more specific, shifting their focus towards college readiness, integration of curriculum, and developing sound reasoning and critical thinking skills. While the education field is accustomed to adapting and adjusting “on the go”, it may be ill-prepared for this fresh round of changes. Teachers and curriculum directors need resources to help them adapt the classrooms to reflect the more comprehensive design implied by the new standards (Next Generation Science Standards, 2012). This paper promotes a spiral …

Evaluation Of Industry Available Weight And Height Tapes And Other Farm Measurements To Estimate Actual Weight And Height Of Various Breeds Of Horses, Holly Pryor

Honors Theses

No abstract provided.

A Comparison Of Testosterone With Prostate Specific Antigen And Prostatic Acid Phosphatase For The Serodiagnosis Of Prostate Cancer In Adult Males, Annie Chu

Honors Theses

Prostate cancer is the second most common cause of death from cancer in men. The American Cancer Society has estimated that there were 240,890 newly diagnosed cases in 2011 and 33,720 deaths from prostate cancer. Diagnosis of this disease has traditionally been done by measuring prostate specific antigen (PSA) levels through sero-chemical testing. The purpose of this study is to compare serum testosterone levels to PSA levels and Prostatic Acid Phosphatase (PAP) levels in the search for new and more accurate technology. This study shows that testosterone was not efficient in correctly diagnosing those with prostate cancer. It had a …

Kayleigh's Australian Adventure: A Story For Children, Diane A. Wetmore

Honors Theses

This is a children's book for upper elementary students (3rd/4th grade) as an introduction to Australian culture

The Creation And Implementation Of A Free Day Camp For Children, Kayla Ernst

Honors Theses

No abstract available.

Community Involvement As A Tool For International Policy: Realizing The Great Lakes Water Quality Agreement, Michael D. Eriksen Jr.

Honors Theses

Whether present in abundance or known for its scarcity, water defines the regional and geographical identities of people. It defines political and ecological boundaries globally. Water paucity and quality in burgeoning populations has been a catalyst for creative resource management policies. Conservation of water resources, in practice, has still not improved however. As a result, the health and stability of the Great Lakes as a natural resource is threatened. The Great Lakes region includes two countries, eight states, two provinces, and over 200 tribal and native influences. International agreements, such as the Boundary Waters Treaty of 1909 (BWT) and the …

Capturing Attention: Advertising In The Internet Age, Tara Crane, Elise Weisengoff

Honors Theses

It is crucial for the advertisement industry to know whether or not their commercials work. According to ComScore.com, 45 percent of Americans see video ads online, for a total of more than 1.7 billion minutes in January alone. Hulu.com accounts for 26 percent of video advertisement views, with 1.1 billion views in January (2011). Companies spent $72 billion in online advertising in 2010, according to ZenithOptimedia.com. That number is projected to increase 8 percent in the next two years. Therefore positive results are critical for business and financial success. This study will attempt to analyze data collected from the generation …

Population Structure Of Tursiops Truncatus In North Inlet, South Carolina And Use Of Inlet As A Nursery Ground, Heather Estep

Honors Theses

Abundance, distribution and movement patterns of bottlenose dolphin populations are becoming more frequently studied along the Atlantic Coast from Virginia to Florida. One aspect of dolphin populations that has not been a focus of study is the use of nursery grounds by females with calves. Nursery grounds for bottlenose dolphin populations have been identified in Sarasota Bay, Florida and near Beaufort, North Carolina. This study analyzed data collected from September 1997 to June 2006 on focal follows and photo identification to determine if females were utilizing North Inlet, South Carolina as a nursery ground. There was no significant difference in …

Countries' Involvement In Whaling And The Impacts On Their Tourism Industries, Kaitlyn Hofeldt

Honors Theses

Since the expansion of whale watching as an industry, many countries have converted from whaling as a source of revenue. There are still some countries that partake in whaling and also conduct whale watching tours. The belief is that these two industries cannot coexist in a country and that whaling will have a negative impact on the whale watching sector and the tourism industry all together. A comparative analysis of scholarly articles was conducted alongside a survey to examine the impacts of whaling on the whale watching industries of certain countries. The results showed whaling and whale watching can coexist …

The Importance Of Isolated Wetlands As Habitat For Rare And Endangered Species In Comparison To Riparian Wetlands, Hillary K. Ballantine

Honors Theses

In this paper, I will review the literature on the factors contributing to the presence of rare or endangered species, the species found in each wetland type and what threatens them, and the views on how to and why we should conserve these habitats. I will also provide data analyses on the importance of isolated wetlands as habitats for rare and endangered species in comparison to riparian wetlands, and present my own views on the topic.

Nicotine-Induced Neuroprotection In Drosophila Models Of Parkinson's Disease, Lynsey Deudne

Honors Theses

Parkinson's disease (PD) causes rigidity, tremors, and posture impairments. There is no cure for this disease and its symptoms intensify with age. In this study, fruit flies were induced with PD using rotenone and the flies in treatment group were provided with food that contained nicotine to determine if nicotine causes neuroprotection and alleviates symptoms of PD. A climbing assay was used to assess the severity of symptoms of PD in the control and experimental groups. The PD induced flies that received nicotine did not show a significant difference in motor ability and therefore did not experience neuroprotection.

Analysis Of The Response Of A Bromeliad, Vriesea Gigantea, Subjected To Drought, Taylor Epley

Honors Theses

Drought can quickly alter physiological processes in plants not adapted to such conditions. Epiphytic plants, however, have been noted to have some tolerance to drought, which is evident in their water-holding tanks. Several physiological components were measured to determine if Vriesea gigantea, an epiphytic bromeliad, has drought tolerance. Water content, maximum quantum yield, protein concentration, and protein content were measured and compared between three control plants and three experimental plants, which were subjected to two weeks of no water. Water content showed a significant difference, indicating that the plants were being stressed compared to the control plants. The average maximum …

Of Mice And Mozart: Testing Spatial Reasoning And Memory Of Rats, Kaitlin O'Toole

Honors Theses

An increase in spatial-temporal reasoning has been documented in the presence of Mozart's sonata K.448; this enhancement of physical and psychological activities is called the "Mozart Effect" (Hughes 2001). This effect has been recorded in humans and animals alike, and its influence reaches a myriad of applications including calming wild animals to increasing test scores in college students to lowering high blood pressure. Using a cheeseboard apparatus to test spatial reasoning in rats, this experiment recorded the results from maze tasks completed in the presence of sonata K.448 compared to trials completed in silence. Results showed a significant difference between …

The Effects Of An Informal Science Education Setting On Students’ Attitudes Towards Learning Science, Lauren Finley

Honors Theses

Informal science education is becoming increasingly popular in today’s classrooms, and for this reason, it is important to understand the effects of informal science education on students. In this study, the Children’s Attitude Survey (Wulf, Mayhew, & Finkelstein, 2009) was used to measure the effects of informal science education on students’ attitude toward science. Questionnaires were administered to two sample sets, and results indicated a slight decrease in attitude after participating in an informal science field trip. Continuing research in this area will provide more insight into why these effects were seen, and how informal science education can be best …

Weak Central Coherence Theory Problem Solving In Adults With Asperger Syndrome, Marie Ferderer

Honors Theses

This study examined the effect of Weak Central Coherence on problem solving strategies in adults with Asperger Syndrome. A group of adults with Asperger Syndrome and a group of Neurotypical adults were assessed using a riddle game. This game required participants to solve a riddle based on a cryptic language clue. The types of problem solving strategies employed by each group were recorded and compared in statistical analyses.

Significant differences in problem solving strategy were obtained for the two groups. The neurotypical group evidenced a strategy in which they considered the meaning of the language clue while attempting to solve …

Television’S Effects On Speech And Language: The Parent’S Perspective, Hillary Fortenberry

Honors Theses

Purpose: This study focuses on an area seldom studied, the parent’s perception of television’s influence on their speech and language disordered child’s receptive and expressive skills. Understanding the parent’s perspective on specific effects television has on speech and language development can be valuable by providing educators and child caretakers with answers as to why parents allow their children to watch television. With this knowledge, parents can be educated as to what type of programming and to what extent viewing should be allowed for children to gain positive speech and language outcomes from their television viewing experience.

Method: .This study gathered …

The Identification Of Arachnid Species In The Cockscomb Basin Wildlife Sanctuary, Lauren Auer

Honors Theses

Despite the known diversity of arachnids in neotropical ecozones there has been little considerable movement towards creating a collective means for identification of arachnids in Belize. Previous studies on ecotourism indicate positive trends between biodiversity education and conservation concern. This study was conducted to engage in a field-based study of arachnids in the Cockscomb Basin Wildlife Sanctuary to determine the most frequently encountered arachnid species. For this study, four separate locations were surveyed within the Sanctuary: three trail sites and the main camp area. Each site was surveyed during two alternate time periods to account for diurnal and nocturnal species. …

Virtue For Commercial Purpose: A Look At Production Code Censorship In The 1930s, Jacob Key

Honors Theses

This paper is a study of the conservative political bias inherent to the Motion Picture Production Code as it applies to Great Depression cinema. Many films in this period attempted to explore progressive themes but were edited or prohibited outright under the Code’s authority. Father Daniel Lord, the Code’s author, greatly feared cinema’s cultural and moral influences, but may have been unaware of the political ramifications of his work. On the other hand, his boss, Will H. Hays, was an ambitious man fully in support of the Code’s ability to censor politics that differed from his own. The unlikely partnership …

“I Have Something To Say, If People Only Would Hear It”: The Voiceless Artist And The Idea Of Reform In The Work Of Rebecca Harding Davis, Kathryn Plunkett

Honors Theses

In her 1904 memoir, Bits of Gossip, American journalist and fiction writer Rebecca Harding Davis wrote that “nobody has sketched those uneasy, unsuccessful ghosts who haunt the gates and hedges of the scribbling world; always outside, yet always hoping to enter in” (142). In this remark, Davis reveals her desire to write about ordinary people in ordinary situations and to give her writings a sense of realism that had not been portrayed by the idealistic Romantic writers that preceded her. Throughout the first half of the nineteenth century, American writers had emphasized emotion and imagination over reason, allowing them to …

“Critical Habitat” And Other Stories, Jon Michael Mitchell

Honors Theses

The nature of writing, that is, storytelling, is difficult to discuss in a technical manner. Often it is easier to demonstrate by example rather than theory how storytelling does and does not work. This thesis is a collection of short stories written to practice the art of writing and storytelling. They do not follow a central theme or motif; they are self-contained projects demonstrating the application of the theories discussed in the introduction. The point of this thesis is not to show the correct way to write or provide examples of perfect stories. It is to show the learning process …

An Investigation On The Interaction Of Various Natural Products With The Amyloid-Β Peptide; Betulinic Acid Causes Rapid Amyloid-Β Fibril Formation At The Expense Of Soluble Oligomers, Matthew Planchard

Honors Theses

In this report we investigate the interaction of the natural compounds asiatic acid (AA), asiaticoside (AS), umbelliferone (UM), and betulinic acid (BA) with the amyloid-β (Aβ) peptide, the aggregation of which is implicated to be the major pathogenic event in Alzheimer's Disease (AD). Screening of compounds for ability to affect Aβ aggregation was performed via ThT fluorescence. Only BA showed consistent deviation from controls, causing virtually instantaneous formation of large amounts of fibrils in a concentration-dependent fashion. Turbidity assays ensured the aggregation monitored via ThT was not experimental aberration. Kinetics utilizing ThT and turbidity indicated that BA causes immediate exponential …

The Relationship Between Resistance To Conformity And College Students’ Alcohol Use, Alcohol-Related Consequences Experienced, And Pbs Use, Melissa Ambrosino

Honors Theses

College students’ alcohol use has reached alarming heights in the past 25 years and shows no signs of slowing; experiencing alcohol-related negative consequences is on the rise for this demographic. Protective behavioral strategies (PBS) can help prevent negative consequences. This study sought to determine if relationships existed between resistance to conformity and college students’ alcohol consumption, alcohol-related negative consequences experienced, and PBS use. Data were collected via online surveys from students at a Southeastern mid-sized university. As hypothesized, resistance to conformity had negative relationships with alcohol consumption (r = -.094, p = .05 ) and number of alcohol-related negative …

Determining The Diversity Of Wetland Fungi Through Molecular-Based Species Identification, Kimberly Chesteen

Honors Theses

This study used molecular techniques to examine the diversity of fungal species inhabiting leaf and stem litter of the freshwater emergent macrophyte, Typha angustifolia, during decomposition. Because morphological identification of fungal species is frequently inaccurate and underestimates the number of fungal species present, molecular techniques involving rRNA genes such as ITS regions (internal transcribed spacer regions) are used to better determine specific fungal species within a sample. In this study, samples of decaying leaf and stems litter of Typha angustifolia were obtained from Independence Lake, Michigan over the span of a year. DNA from litter samples obtained from the months …