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Communication Of Position In Current National Primetime Brand Advertising: A Content Analysis., Chad Matthew Mezera
Communication Of Position In Current National Primetime Brand Advertising: A Content Analysis., Chad Matthew Mezera
Graduate Theses, Dissertations, and Problem Reports (ETD)
Study examines communication of brand position in current national brand advertising on the four network stations during primetime programming. Content analysis of a random sample of advertising executions was performed on the premise that evaluation of said executions should be performed on the basis of cues provided by the execution to the viewer. Coded results are provided and analyzed. Brand position, as applied to communication in television commercials, is defined and explored.
An Analysis Of An Interview Between A Carthusian Monk And A Benedictine Monk Utilizing Fillmore's Frame Model In Discourse Analysis., Joseph John Pielech
An Analysis Of An Interview Between A Carthusian Monk And A Benedictine Monk Utilizing Fillmore's Frame Model In Discourse Analysis., Joseph John Pielech
Graduate Theses, Dissertations, and Problem Reports (ETD)
This thesis analyzed a three-hour audiotape interview (Appendices I and II) between Fr. Benedict Neenan, a professed Benedictine monk and Pr. Raphael Diamond, a Carthusian monk from the Charterhouse of the Transfiguration in Arlington, VT. The theoretical framework employed as the vehicle of analysis is Fillmoreís Frame Model (1976, 1977). By implementing Fillmoreís model, we are able to explain how and why certain frames arose as well as account for any breakdown in the discourse which resulted from inaccurate or incomplete mental representations the participants had. Fillmoreís model incorporates the linguistic, metalinguistic, and psycho-social elements of language, however he does …
A Uses And Gratifications Analysis Of Consumer Satisfaction Correlated To Expectations In E-Commerce Retail Shopping., Stacey Ann Torjak
A Uses And Gratifications Analysis Of Consumer Satisfaction Correlated To Expectations In E-Commerce Retail Shopping., Stacey Ann Torjak
Graduate Theses, Dissertations, and Problem Reports (ETD)
This research is an exploration of how retail is moving from the mall to the Internet. It applies uses and gratifications analysis of consumer satisfaction and ecommerce Web sites. The study compares obtained and sought after e-commerce consumer gratifications. The participants for the study attended West Virginia University in the spring 2002 semester. The study produced 50 valid responses that found consumers sought after gratifications for product display and navigation features were not met. This research also shows that experienced Internet consumers trust e-commerce Web sites privacy/security features. Implications for companies with e-commerce Web sites are explored.
The Relations Between Spirituality, Religiosity And Reasons For Living In Older Adults., Andrea Kay Shreve-Neiger
The Relations Between Spirituality, Religiosity And Reasons For Living In Older Adults., Andrea Kay Shreve-Neiger
Graduate Theses, Dissertations, and Problem Reports (ETD)
The present study examined the relations between measures of religiosity and spirituality and reasons for living in older adults. Participants consisted of 69 community-dwelling older adults. Results revealed that number of reasons for living endorsed was related to degree of religiosity, and that spirituality, or the more covert idiographic aspect of faith, was related to survival and coping. Religiosity and spirituality were found to overlap in areas of prayer fulfillment and universality. In addition, the top ten reasons for living in this population were identified. The implications of the results for suicide assessment and prevention in older adults, and future …
The Big Three As Related To Receiver Apprehension And Listening Behaviors., Jamie Lynn Hayhurst
The Big Three As Related To Receiver Apprehension And Listening Behaviors., Jamie Lynn Hayhurst
Graduate Theses, Dissertations, and Problem Reports (ETD)
The current study examined receiver and listening behaviors from a communibiological point of view. Communibiology proposes that particular communication variables are predictable by individual inborn processes. These inborn processes make up our individual temperament. Therefore, the apprehension variables were measured to determine if they were predicted by temperament. Individual temperament was measured using Eysenck’s Big Three measurement of extroversion, neuroticism, and psychoticism. The dependent variables were then regressed to determine if they were predictable by all three temperament variables and/or by one of individual variables. College undergraduates (N = 325) voluntarily participated in the study. Results indicate mixed support for …
The Relationships Among Self-Percieved Body Image, Interaction Involvement, And Interpersonal Communication Motives., Suzanna D'Ette Miller
The Relationships Among Self-Percieved Body Image, Interaction Involvement, And Interpersonal Communication Motives., Suzanna D'Ette Miller
Graduate Theses, Dissertations, and Problem Reports (ETD)
The purpose of this study was to examine the relationships among self-perceived body image, interaction involvement, and interpersonal communication motives. Participants (N = 137) completed the Self-Perceived Body Image Scale (Richmond, 1998), the Interaction Involvement Scale (Cegala, 1981), and the Interpersonal Communication Motives Scale (Rubin, Perse, & Barbato, 1988). Results indicated that self-perceived body image was negatively related with the inclusion and relaxation motives, but was not significantly correlated with the pleasure, affection, escape, and control motives. It was also found that women have a significantly lower self-perceived body image than men. Limitations and directions for future research were also …
Wheat, Wealth, And Western Maryland: The Growth And Evolution Of Flour Milling In Frederick County, Maryland, 1748-1789., John F. Kvach
Wheat, Wealth, And Western Maryland: The Growth And Evolution Of Flour Milling In Frederick County, Maryland, 1748-1789., John F. Kvach
Graduate Theses, Dissertations, and Problem Reports (ETD)
This thesis explores the evolution of flourmills in Frederick County, Maryland within the context of the economic and social development of western Maryland from 1748-1789. Western Maryland’s development differed greatly from that of most other areas in Maryland. A large German immigrant population, along with English and Scottish settlers, settled the valleys, of present day Frederick County, during the eighteenth century. These settlers grew wheat and created a need for mills and millers. Economically, mills created prosperity by attracting new businesses and settlers to the frontier. Politically and socially, millers influenced a region often in conflict with the tobacco interests …
The Relationship Between Family Communication Patterns And Locus Of Control., Andrea Marie Nardello
The Relationship Between Family Communication Patterns And Locus Of Control., Andrea Marie Nardello
Graduate Theses, Dissertations, and Problem Reports (ETD)
This study used the newly developed Interpersonal-Goal Locus of Control scale (IGLOC) and the Revised Family Communication Patterns (RFCP) scale to investigate the relationship between people’s family communication growing up with their sense of locus of control later in life. It was hypothesized that family communication patterns would be related to the subscales of the IGLOC. College undergraduates (N=215) were given a survey which measured their locus of control and family communication patterns. Results of a Pearson Correlation show conversation-orientation to be positively related to internal, structural, other-owned, and negatively related to normative and phenomenal locus of control. Conformity-orientation was …
Differential Reinforcement Of Fixed-Interval Interresponse Times: Effects On Choice., Tammy Renee Wade
Differential Reinforcement Of Fixed-Interval Interresponse Times: Effects On Choice., Tammy Renee Wade
Graduate Theses, Dissertations, and Problem Reports (ETD)
Eight rats were exposed to a concurrent-chains procedure. Half of the rats chose between a fixed-interval schedule that required low rates of responding in the paced terminal link and a simple fixed-interval schedule in the unpaced terminal link. The other half chose between a fixed-interval schedule that required high rates of responding and a simple fixed-interval schedule. Interresponse-time criteria were based on the percentiles of a baseline distribution of interresponse times obtained for each rat. The criteria increased in stringency across conditions. Consistent changes in response rates as the result of the interresponse-time criteria were not obtained. Therefore, preference between …
A Case Study Exploring Streaming Video In A University Setting., Brent Matthew Eastwood
A Case Study Exploring Streaming Video In A University Setting., Brent Matthew Eastwood
Graduate Theses, Dissertations, and Problem Reports (ETD)
The aim of this study was to examine the representations of adaptation and innovation among communications employees at West Virginia University. This case study was based on a marketing and communication project called “Stream of the Week,” which featured streaming video news reports on the university’s main web page. A data set of the videos was analyzed based on criteria set forth by the university’s marketing and communication goals. Qualitative interviews were conducted with key personnel to explore ways to better meet the university’s communication goals. Responses were classified as either adaptive or innovative communication. Recommendations were made to improve …
Ground Realities Of Virtual Business. A Look At India And The United States Of America., Gautam Seth
Ground Realities Of Virtual Business. A Look At India And The United States Of America., Gautam Seth
Graduate Theses, Dissertations, and Problem Reports (ETD)
This study looks at the advertisements and content on Web sites operating in the United States of America and India. The shortcomings of technology & infrastructure and the scope of conducting virtual business in India vis-à-vis the United States is also explored. The research focused on navigational ease, technological shortcomings and business opportunities in the sites covered for the two Countries using content analysis. The findings are similar and different in various contexts, as the level of participation of Government and private sector is varying vis-à-vis its population and the infrastructure.
Transit Attitudes And Ridership In A Middle-Sized Municipality: Responses From Two Crucial Audiences., W. Daniel Scheuch
Transit Attitudes And Ridership In A Middle-Sized Municipality: Responses From Two Crucial Audiences., W. Daniel Scheuch
Graduate Theses, Dissertations, and Problem Reports (ETD)
This thesis focuses on the development of public relations and advertising themes derived empirically from attitude measurement. Components of attitudes towards transit in a small city (pop. 25,000) with college campus are studied (student pop. 20,000). Comparisons are drawn between people who ride the bus frequently and infrequent rider. Two samples were compared, one of bus riders, the other of employed professionals found at there workplace. Advertising and public relations media and message strategies appropriate to audience involvement level and attitudes are advanced based on sample demographics and significant differences in the respondent rated performance and importance of 14 transit …
Recreation Specialization And The Recreation Opportunity Spectrum: A Study Of Climbers., George Mcclellen, Iii Weekley
Recreation Specialization And The Recreation Opportunity Spectrum: A Study Of Climbers., George Mcclellen, Iii Weekley
Graduate Theses, Dissertations, and Problem Reports (ETD)
The purpose of this study is to match the appropriate setting opportunities with the level of recreation specialization of selected climbers, using the Recreation Opportunity Spectrum (ROS) as a model of different setting opportunities. Questionnaires were distributed and analyzed to create a specialization index level. Associations with setting variables were analyzed using Kendall’s tau-b correlation and model selection loglinear analysis. Of the relationships examined, four variables were significant using Kendall’s tau-b and two using model selection (α= .05). These results show that the setting becomes more important as specialization increases and that more specialized climbers tend to go to more …
Spiraling Towards Success: An Africana Artist's Exploration Of The Creative Process Of Writing And Performing A Monodrama., Nina Christine Domingue
Spiraling Towards Success: An Africana Artist's Exploration Of The Creative Process Of Writing And Performing A Monodrama., Nina Christine Domingue
Graduate Theses, Dissertations, and Problem Reports (ETD)
This thesis fulfills the requirements needed to attain a Master of Fine Arts degree in Acting. The creative process embodied in this thesis helps to demonstrate the cultural and artistic survival of a black artist in mainstream theatre. The document also contains examples of the research used for playwriting and in the actress’ character development, descriptions of the rehearsal process, photographs from the production, excerpts from the actress’ journal, a review of the performance, and a self-evaluation.
A Comparison Of Psychologists Who Engage In Nonsexual And Sexual Dual Relationships With Psychologists Who Do Not., Debra Kristine Ehlert
A Comparison Of Psychologists Who Engage In Nonsexual And Sexual Dual Relationships With Psychologists Who Do Not., Debra Kristine Ehlert
Graduate Theses, Dissertations, and Problem Reports (ETD)
The purpose of this study was to examine and understand potential differences between psychologists who have engaged in a nonsexual and sexual dual relationship and psychologists who have not. Psychologists from across the United States (N = 59) completed questionnaires concerning object relations, parentification, narcissistic injury, self-esteem, and ethical judgment. Measures included a demographic questionnaire, the Bell Object Relations Inventory (BORI) with four subscales of alienation, insecure attachment, egocentricity, and social incompetence), the Parentification Questionnaire (PQ), the Narcissistic Injury Scale (NIS), the Rosenberg Self-Esteem Scale (RSE), the Ethical Judgment Scale (EJS), and four open-ended questions regarding the experience of being …
The Impact Of A Language Learning Context On Chinese Students Learning English., Saundra Enany Faris
The Impact Of A Language Learning Context On Chinese Students Learning English., Saundra Enany Faris
Graduate Theses, Dissertations, and Problem Reports (ETD)
The purpose of this study was to examine English language acquisition in four ESL children whose native country is China. Each of the four children was considered individually and holistically through case study methodology, and some comparisons across children were considered. A second purpose of this study was to look holistically at the instructional strategies used to support language acquisition for each of these students. In addition, this research investigated the perceptions of the four Chinese ESL students regarding strategies and instructional methods used to facilitate English language acquisition at one or two elementary schools in a rural state in …
The Quality Of Student Effort Of Nontraditional Student Persisters At Glenville State College., Marthenia Ellen Garrett
The Quality Of Student Effort Of Nontraditional Student Persisters At Glenville State College., Marthenia Ellen Garrett
Graduate Theses, Dissertations, and Problem Reports (ETD)
The study sought to determine if a relationship existed between the independent variable of student effort, and the dependent variables of perception of college environment and self-assessment of gains from the college experience for Glenville State College nontraditional student persisters. The study sought to determine if a relationship existed between scores of Glenville State College students for quality of effort and self-evaluation of gains from the college experience compared to the same scores for a normative group. The population included Glenville State College students at least 24 years old with at least 80 hours completed in a baccalaureate program in …
Women's General And Oral Health Topics In Associate /Certificate, Baccalaureate, And Master's Degree Dental Hygiene Curricula., Joan Carol Gibson-Howell
Women's General And Oral Health Topics In Associate /Certificate, Baccalaureate, And Master's Degree Dental Hygiene Curricula., Joan Carol Gibson-Howell
Graduate Theses, Dissertations, and Problem Reports (ETD)
The first purpose of this survey was to identify what women's general and oral health topics were included in dental hygiene curricula. Such variables as the dental hygiene degree granted, whether it was an associate/certificate (A/C), baccalaureate (BS), or master's degree (MS) and the course status were included. The second purpose was to investigate and compare demographic data and related educational issues, such as sources of instruction used by faculty when teaching women's health, continuing education completed by faculty in the past two years on women's health, where and how students apply their women's health knowledge, perception of satisfaction, perceived …
An Investigation Of Help-Seeking Behavior In Battered Women., Sarah Fentress Lewis
An Investigation Of Help-Seeking Behavior In Battered Women., Sarah Fentress Lewis
Graduate Theses, Dissertations, and Problem Reports (ETD)
Although domestic violence is a topic that has been the focus of a great deal of research, little attention has been paid to the help-seeking behavior of battered women. No evaluation to date has examined variables that facilitate and inhibit help-seeking behavior in battered women, using relevant comparison groups. The purpose of the present study was to investigate factors that discriminate battered women who seek help from those who do not. Variables that were hypothesized to impact the help-seeking behaviors of battered women were examined, including depression, posttraumatic stress disorder, social support, social isolation, coping styles, and general distress. A …
A Study Of The Relationship Between The Perceived Leadership Style Of Nursing Chairpersons And The Organizational Effectiveness Of Baccalaureate Nursing Programs., Teresa (Terri) Small
A Study Of The Relationship Between The Perceived Leadership Style Of Nursing Chairpersons And The Organizational Effectiveness Of Baccalaureate Nursing Programs., Teresa (Terri) Small
Graduate Theses, Dissertations, and Problem Reports (ETD)
This study examined the relationship between the leadership frames of nursing chairpersons as perceived by the faculty and the organizational effectiveness of nursing departments as perceived by faculty and chairpersons. Bolman and Deal's Leadership Orientations Instrument (Other ), Cameron's Assessment of Organizational Structures and Effectiveness in Colleges and Universities, and a demographic questionnaire were sent to 608 faculty. Cameron's Assessment of Organizational Structures and Effectiveness in Colleges and Universities and a demographic questionnaire were sent to 63 chairpersons. The faculty and chairpersons were from 35 schools in the American Association of Colleges of Nursing Southern Region and were in the …
Emergent Planning In Baccalaureate, General, Private, Not-For-Profit Colleges In The United States Of America., Reginald John Urbanowski
Emergent Planning In Baccalaureate, General, Private, Not-For-Profit Colleges In The United States Of America., Reginald John Urbanowski
Graduate Theses, Dissertations, and Problem Reports (ETD)
This study employed a method of analysis and development to develop the model of emergent planning. The study was exploratory in nature and therefore directed at uncovering a research process that was sensitive to the unique features of higher education and strategic planning. Triangulation involved the development of concepts from the literature, analysis of analogies, and the analysis of a survey. Fifty concepts were developed based on five principal tenets. These concepts were developed from literature in the social and business sciences. The analogy research was based on the analysis of three primary terms and five secondary terms that have …
A Multidimensional Analysis Contrasting Youthful Nonoffenders, Sex Offenders, Violent Offenders, And Status Offenders., Nick Sava Yackovich
A Multidimensional Analysis Contrasting Youthful Nonoffenders, Sex Offenders, Violent Offenders, And Status Offenders., Nick Sava Yackovich
Graduate Theses, Dissertations, and Problem Reports (ETD)
This study involved a comparison of 75 adolescent participants divided into four groups. Members of three of the groups were adjudicated delinquent: sex offenders, violent (nonsexual) offenders, and status offenders. A group of nonffenders was also used as a control group. The groups were compared using a contrast analysis of four dependent variables: self-concept, sexual history, cognitive distortions, and alexithymia. Findings of this study reveal a significant relationship with the presence of alexithymia among the offending sample when compared to the nonoffenders. Also evident is a greater self-concept score among the nonoffenders when contrasted with the offenders. Another significant comparison …
"Plots Have I Laid": An Actor's Descent Into The Role Of King Richard Iii., Michael Rashid
"Plots Have I Laid": An Actor's Descent Into The Role Of King Richard Iii., Michael Rashid
Graduate Theses, Dissertations, and Problem Reports (ETD)
This thesis, written to fulfill the requirements for the Master of Fine Arts degree in Acting, delves into the mind of an actor obsessed by fictional villainy and consumed by the desire to play the title role of William Shakespeare’s The Tragedy of King Richard III. It charts the machinations employed to gain the part, as well as the pop-cultural influences and rehearsal process from which the ultimate performance of the role was forged. And as the legend of Richard III is a confounding pastiche of fact and fiction, so is this thesis a work of unapologetic ambiguity
The Prevalence Of Eating Disorder Pathology And Inadequate Diets Among Division I Female Collegiate Athletes., Rachel Michele Stewart
The Prevalence Of Eating Disorder Pathology And Inadequate Diets Among Division I Female Collegiate Athletes., Rachel Michele Stewart
Graduate Theses, Dissertations, and Problem Reports (ETD)
Disordered eating and inadequate nutrient intake are problematic issues concerning females involved in athletics. The objective of this study was to determine the prevalence of eating disorder pathology and inadequate diet intake among a population of female athletes. A convenience sample of 91 female athletes was recruited from West Virginia University. The subjects were surveyed for the presence of eating pathology via three validated self-report questionnaires. Quantitative nutrient intake was assessed using a food-frequency questionnaire. The results revealed that 23% (n=21) of subjects were classified as having a probable eating disorder, 41% (n=37) of the athletes demonstrated some eating pathology …
Developmental Versus Prescriptive Advising: An Investigation Of Advising Delivery At A Major University., Kristi Doniel Wood
Developmental Versus Prescriptive Advising: An Investigation Of Advising Delivery At A Major University., Kristi Doniel Wood
Graduate Theses, Dissertations, and Problem Reports (ETD)
Academic advising is an essential connection between student and university. Two types of advising, prescriptive and developmental, are examined in relation to the level of advising (pre-major versus major) and type of advisor (full time advisors or parttime graduate student advisors for pre-majors, and faculty or full-time department advisors for majors) in four academic areas selected for contrast in advising approaches at a large land grant institution. Questionnaires were developed, piloted, finalized, and administered to select upper division students and their pre-major and major advisors concerning the types of advising practiced and student perceptions of each. Results showed that full-time …
The Development And Validity Testing Of The Risk Communicator Style Scale And The Risk Knowledge Index., Jason Steven Wrench
The Development And Validity Testing Of The Risk Communicator Style Scale And The Risk Knowledge Index., Jason Steven Wrench
Graduate Theses, Dissertations, and Problem Reports (ETD)
This study examined the current lack of quantitative research in the area of risk communication. This study set out to develop and then validate two different scales that could be used for future research in the area of risk communication. The first scale created in this study is the Risk Communicator Style Scale. The scale is based on the technical and democratic models of risk communication described by Fiorino (1989). This study found a conceptual problem with Fiorino's original conceptualization of technical risk communication. Fiorino's original conceptualization of technical communication tried to equate the use of scientific and statistical information …
A History Of Jewish Life In The Central Appalachian Coalfields, 1870s To 1970s., Deborah R. Weiner
A History Of Jewish Life In The Central Appalachian Coalfields, 1870s To 1970s., Deborah R. Weiner
Graduate Theses, Dissertations, and Problem Reports (ETD)
This study explores the intersection of two historical phenomena. From the 1880s to the 1920s, Central Appalachia experienced rapid industrial development as the entry of railroads into the mountains initiated large-scale coal extraction. At the same time, East European Jewish immigrants streamed into America's eastern seaboard. Some found their way to the coalfields, where they carved out a role as retailers in an expanding rural-industrial economy. This niche enabled them to build several small but vital Jewish communities which lasted late into the twentieth century. Their economic position facilitated the entry of Jews into the coalfield middle class and made …
The Effect Of Training Infant Joint Visual Attention On Novel Word Learning., Melissa S. Atkins
The Effect Of Training Infant Joint Visual Attention On Novel Word Learning., Melissa S. Atkins
Graduate Theses, Dissertations, and Problem Reports (ETD)
Joint visual attention is the ability to follow another person's line of vision. This ability develops toward the end of the human infant's first year, but can be trained as early as 8 months of age. Many studies have correlated infant joint visual attention abilities with language development, but there has been no experimental manipulation to determine whether there is a causal relation between joint visual attention and word learning. In the present study, 41 infants between 7.5 and 8.5 months of age were assigned to either the treatment or control group. The treatment group received a joint attention training …
Stereotypes, Intolerance, And Policy Supports For Women, Minorities, And Gays: The Diversity Course Impact On Students Pursuing Higher Education In The Sreb States., Christine J. Brehm
Stereotypes, Intolerance, And Policy Supports For Women, Minorities, And Gays: The Diversity Course Impact On Students Pursuing Higher Education In The Sreb States., Christine J. Brehm
Graduate Theses, Dissertations, and Problem Reports (ETD)
Problematic stereotyping of women, minorities, and gays in the United States may become justification for prejudicial attitudes that lead to political intolerance toward members of these marginalized groups. While images of others and a sense of political tolerance develop through childhood and preadult socialization, education beyond high school can have a significant impact on one's reliance on stereotypes when considering the granting or withholding of basic civil rights from marginalized members of society, and may also affect the position one takes towards policies created to benefit women, minorities, and gays. During the fall semester of 2000, an investigation of these …
Sowing Barren Ground: Constructions Of Motherhood, The Body, And Subjectivity In American Women's Writing, 1928-1948., Virginia Blanton Broaddus
Sowing Barren Ground: Constructions Of Motherhood, The Body, And Subjectivity In American Women's Writing, 1928-1948., Virginia Blanton Broaddus
Graduate Theses, Dissertations, and Problem Reports (ETD)
This project considers the demands American women confront about their societal roles, particularly cultural discourses that urge women to become biological mothers. These discourses become especially compelling during eras when women transgress ideological boundaries, leaving the constructed domestic space and taking places in the public sphere. I analyze responses to these discourses as they are manifested in literature written between 1928 and 1948 as well as in the late twentieth century. My analysis, informed by cultural studies and feminist theory, depends upon my use of intersubjectivity theory, particularly as articulated by Jessica Benjamin. I discuss the role of the body …