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Graduate Theses, Dissertations, and Problem Reports (ETD)

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Romantic Narrative In Three Early Piano Cycles By Robert Schumann: Papillons, Op. 2; Fantasiestücke, Op. 12; And Kinderszenen, Op. 15, Lingqing Huang Jan 2026

Romantic Narrative In Three Early Piano Cycles By Robert Schumann: Papillons, Op. 2; Fantasiestücke, Op. 12; And Kinderszenen, Op. 15, Lingqing Huang

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research project compares Romantic instrumental narrative in Robert Schumann’s Papillons, Op. 2; Fantasiestücke, Op. 12; and Kinderszenen, Op. 15, with particular attention to how pianists communicate cyclic continuity in performance. In this study, narrative continuity refers to relationships formed across ordered short pieces through contrast, interruption, return, literary association, fantasy, memory, tonal and motivic recall, and the shaping of sound and time. Comparative score analysis shows that Schumann creates a distinct form of continuity in each cycle. In Papillons, he creates a public, ballroom-based form through masquerade, waltz-like dance, abrupt entrances, interruption, and the gradual dissolution of the social …


Racial Resentment, Immigration Attitudes, And The Politics Of State Immigrant Policy Adoption In The United States, Cindy Osei Agyemang Jan 2026

Racial Resentment, Immigration Attitudes, And The Politics Of State Immigrant Policy Adoption In The United States, Cindy Osei Agyemang

Graduate Theses, Dissertations, and Problem Reports (ETD)

Immigration remains one of the most contested public policy issues in the United States, and racial attitudes have become increasingly important in shaping public opinion and political debate. While prior research has shown a strong relationship between racial resentment and restrictive immigration attitudes, less is known about whether these attitudes extend to legislative discourse and the adoption of immigrant-inclusive state policies. This dissertation addresses that gap by examining the relationship between racial resentment and immigration politics across three levels of analysis: public opinion, legislative discourse, and state policy adoption. Using a mixed-methods research design, the study combines quantitative and qualitative …


"If I Knew Then What I Know Now": Analyzing Online Narratives Of Regretful Parents, Marina Binti Mohd Hamdan Jan 2026

"If I Knew Then What I Know Now": Analyzing Online Narratives Of Regretful Parents, Marina Binti Mohd Hamdan

Graduate Theses, Dissertations, and Problem Reports (ETD)

This exploratory study seeks to understand the extent to which parenthood affects individual self-actualization by identifying the trade-offs, compromises, and sacrifices that parents make within the context of family life. Using a thematic analysis of 221 archived posts from the Reddit community r/regretfulparents, this study examines how social pressures surrounding parenthood may be related to experiences of parental regret. Specifically, it identifies two domains: pressures to be parents, including social norms, familial coercion, and interpersonal conflict, and pressures of parenting, including issues of labor, number of children, and challenging children. Across these domains, this study explores how tensions between personal …


Exploring The Application Of Wastewater Monitoring To Determine The Prevalence And Diversity Of Influenza On The Campus Of West Virginia University, Lakyn Renee Sanders Jan 2026

Exploring The Application Of Wastewater Monitoring To Determine The Prevalence And Diversity Of Influenza On The Campus Of West Virginia University, Lakyn Renee Sanders

Graduate Theses, Dissertations, and Problem Reports (ETD)

Influenza viruses (IV) affect populations globally, with the World Health Organization (WHO) estimating that IV are responsible for an estimated 3-5 million infections and 290,000 – 650,000 deaths annually1–3. More specifically, the 2019-2020 IV season is associated with an estimated 38 million illnesses and 22,000 deaths in the United States alone4. IV are rapidly spread between individuals through direct contact with infected individuals, contaminated surfaces, or aerosolized virus particles2. Traditional IV infection monitoring relies on clinical screening of patients presenting influenza-like symptoms, commonly through the use of multi-target panel tests such as the BioFire …


Women In Music: Experiences Of Women Oboists In Us Symphony Orchestras, Brianna Corgel Jan 2026

Women In Music: Experiences Of Women Oboists In Us Symphony Orchestras, Brianna Corgel

Graduate Theses, Dissertations, and Problem Reports (ETD)

The evolution of women in American music has been a gradual and ongoing process. Historically, women were largely excluded from public musical life and did not achieve widespread acceptance as professional musicians until the 20th century, largely due to prevailing cultural and societal expectations. In the 19th century, women typically performed in domestic settings for small gatherings of family and friends. Female instrumentalists were generally limited to the piano and a few string instruments, while wind instruments—such as the oboe—were discouraged because they were considered unladylike or visually unappealing when played. The 20th century saw the emergence …


Sustainable Nutrient Management Opportunities For Small Communities In The U.S. With Lagoon Wastewater Treatment Systems, Denis Sigei Ruto Jan 2026

Sustainable Nutrient Management Opportunities For Small Communities In The U.S. With Lagoon Wastewater Treatment Systems, Denis Sigei Ruto

Graduate Theses, Dissertations, and Problem Reports (ETD)

Lagoon wastewater treatment systems are among the most widely used secondary treatment technologies serving small and rural communities in the United States due to their low capital and operating costs, minimal energy requirements, and operational simplicity. While effective for removal of organic matter and suspended solids, most lagoon systems were not designed to achieve advanced nutrient removal. As regulatory priorities increasingly emphasize control of total nitrogen and total phosphorus to protect receiving waters and public health, lagoon-dependent communities face growing compliance challenges. These challenges are exacerbated by aging infrastructure, limited technical capacity, financial constraints, and insufficient infrastructure data, highlighting the …


Greed, Guilt, And Generative Ai: Emotional Dynamics In Digital Consumer Interactions, Danielle Lynn Hass Jan 2026

Greed, Guilt, And Generative Ai: Emotional Dynamics In Digital Consumer Interactions, Danielle Lynn Hass

Graduate Theses, Dissertations, and Problem Reports (ETD)

ABSTRACT

GREED, GUILT, AND GENERATIVE AI: EMOTIONAL DYNAMICS IN DIGITAL CONSUMER INTERACTIONS

Danielle Hass

Digital consumer interactions are increasingly shaped by complex emotional dynamics. As digital platforms and Generative AI (GenAI) technologies proliferate in our everyday lives, it is critical to understand the emotional undercurrents and how they impact consumer behavior. This dissertation investigates these dynamics through three essays that explore how emotions impact consumer experiences in digital spaces, with an overall goal to offer theoretical and practical insights into the interaction of human psychology and technological advancement in the consumer behavior field.

Essay One examines the paradox of pleasure …


Self-Leadership And Perceptions Of Artificial Intelligence: A Single-Case Study, Patrik Garren Jan 2026

Self-Leadership And Perceptions Of Artificial Intelligence: A Single-Case Study, Patrik Garren

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this single-case qualitative project is to uncover how self-leadership’s behavioral and cognitive strategies influence perceptions of Artificial Intelligence (AI) and AI adoption. While existing literature acknowledges that there is an association between self-leadership, technology’s perceived usefulness and ease of use, as well as comfort with AI preparedness and its professional impact, there is limited research on how self-leadership shapes perceptions of AI and AI adoption in real-life contexts. To fill this gap in contemporary literature, this project analyzes qualitative semi-structured interviews with 25 healthcare professionals involved in the implementation of ‘AI Model 1’ at their mid-sized United …


Psychometric Assessment Of The Ambivalent Ageism Scale: Investigating Measurement Invariance And Stability Across Groups And Time, Carly Pullen Jan 2026

Psychometric Assessment Of The Ambivalent Ageism Scale: Investigating Measurement Invariance And Stability Across Groups And Time, Carly Pullen

Graduate Theses, Dissertations, and Problem Reports (ETD)

The goal of the current study was to examine the psychometric properties of the Ambivalent Ageism Scale (Cary et al., 2017) and to provide an understanding of how ageist attitudes might change or remain the same in response to a cultural and societal event. Measurement invariance is the assessment of the psychometric equivalence of a construct (e.g., ageism) across groups or waves of measurement (Putnick & Bornstein, 2016). The first step in measurement invariance analyses is configural measurement invariance, which is the evaluation of the factor structure, with the goal of producing the same number of factors and the same …


Pbmc Transcriptome Analysis Following Lps Stimulation Reveals Distinct Inflammatory Strategies In Feed-Efficient And Inefficient Beef Cattle, Yarahy Leal Jan 2026

Pbmc Transcriptome Analysis Following Lps Stimulation Reveals Distinct Inflammatory Strategies In Feed-Efficient And Inefficient Beef Cattle, Yarahy Leal

Graduate Theses, Dissertations, and Problem Reports (ETD)

Improving feed efficiency is a primary objective in livestock production, serving as a major driver of profitability and sustainability in beef cattle operations as feed costs continue to rise. Residual feed intake (RFI) and residual average daily gain (RADG) are widely recognized indicators of feed efficiency and are commonly used as selection traits to reduce production costs and environmental impact. Previous research suggests a functional shift in transcriptional activity associated with immunity depending on efficiency phenotype, with evidence of greater immune system robustness in more efficient animals. This dissertation examines the molecular mechanisms linking feed efficiency and immune competence and …


Bringing Patriarchy To Looksmaxxing: Identification And Exploration Of Strategies To Restabilize The Patriarchy In The Looksmaxxing Community, Mackenzie Grace Freeman Jan 2026

Bringing Patriarchy To Looksmaxxing: Identification And Exploration Of Strategies To Restabilize The Patriarchy In The Looksmaxxing Community, Mackenzie Grace Freeman

Graduate Theses, Dissertations, and Problem Reports (ETD)

Research literature on looksmaxxing is subsumed under the incelosphere, which is acknowledged as a white and male supremacist space. Yet, researchers fail to attend critically to the structure of patriarchy, choosing instead to base their analyses within the mainstream hegemonic masculinity paradigm. Using a Bourdieusian framework, this project fills a gap in the literature by transcending the mainstream paradigm to explain how the looksmaxxing community uses the body as a site of crisis management in response to patriarchal backlash, with the ultimate goal of restabilizing the patriarchy. This project uses a community-led survey from a popular online looksmaxxing community. This …


The Bleeding Edge Of Misogyny: How Gender-Based Harassment And Infrastructural Neglect Shape Menstrual Distress, Mackenzie J. Miller Jan 2026

The Bleeding Edge Of Misogyny: How Gender-Based Harassment And Infrastructural Neglect Shape Menstrual Distress, Mackenzie J. Miller

Graduate Theses, Dissertations, and Problem Reports (ETD)

Despite growing attention to menstrual health, organizational research has largely overlooked how workplace conditions shape menstrual experiences. Dominant perspectives frame menstruation as an individual issue that negatively affects work, neglecting how features of the work environment – such as gender-based harassment and access to menstrual-related infrastructure – contribute to menstrual distress. Addressing this gap, this dissertation adopts a bidirectional perspective, examining how social and material workplace conditions shape menstrual distress, defined as the extent to which menstrual symptoms interfere with daily functioning. Drawing on the transactional model of stress and objectification theory, I hypothesized that gender-based harassment would predict menstrual …


Early Life Adversity And Reward Reactivity In Humans, Maria C. Potts Jan 2026

Early Life Adversity And Reward Reactivity In Humans, Maria C. Potts

Graduate Theses, Dissertations, and Problem Reports (ETD)

Both animal and human research has identified early life adversity (ELA) as a prominent risk factor for substance use disorder (SUD). However, the underlying mechanisms linking ELA to SUD development remain unclear. Animal studies point to differences in reward responsiveness as the primary explanation; specifically, that ELA could lead to individual differences in the attribution of incentive salience to reward-predictive cues, or the “sign-tracking” behavioral phenotype. Sign-tracking has been linked to addiction-related behaviors in both animal and human studies, but no human studies have examined whether sign-tracking could partially explain the link between ELA and SUD. In fact, human studies …


The Effect Of Innovative Value Proposition On Buyer Reactions: The Moderating Roles Of Price Orientation And Perceived Risk, Chad Stuttz Jan 2026

The Effect Of Innovative Value Proposition On Buyer Reactions: The Moderating Roles Of Price Orientation And Perceived Risk, Chad Stuttz

Graduate Theses, Dissertations, and Problem Reports (ETD)

Value propositions are essential to the success of personal selling in the Business-to-Business (B2B) context. While earlier studies have offered valuable insights into the roles of value propositions in driving B2B sales, they have often regarded value propositions as uniform. In this dissertation, I argue that value propositions vary in their levels of innovativeness. The dissertation introduces the concept of innovative value proposition (IVP) and proposes that IVP indicates greater future growth potential to buyers, leading to more favorable reactions such as responsiveness and willingness to engage than less innovative ones. Additionally, the dissertation explores the moderating effects of buyer …


Facial Aesthetics And The Esthetic Plane: Effects Of Modern Lip Trends, Allison Paige Fritz Jan 2026

Facial Aesthetics And The Esthetic Plane: Effects Of Modern Lip Trends, Allison Paige Fritz

Graduate Theses, Dissertations, and Problem Reports (ETD)

Background and Objectives: The objective of this study is to evaluate whether there is a difference in aesthetic preferences of lip position between dental professionals and the general public, which we will refer to throughout the paper as lay people. In addition, age and gender differences will be determined to evaluate whether there is a need to re-evaluate the accepted normative values for lips to Esthetic plane (E-plane).

Experimental Design and Methods: A cross sectional, observational study design was used. The study aim was to evaluate the perception and opinions regarding lip position and fullness of both lay people …


The Role Of Temperature And Carbon Source In Nutrient Acquisition For Peptidoglycan Synthesis In A Gfp-Expressing Borreliella Burgdorferi, Barrett-Anne Conner Briggs Jan 2026

The Role Of Temperature And Carbon Source In Nutrient Acquisition For Peptidoglycan Synthesis In A Gfp-Expressing Borreliella Burgdorferi, Barrett-Anne Conner Briggs

Graduate Theses, Dissertations, and Problem Reports (ETD)

Lyme disease is the most common vector-borne disease in the United States with an estimated yearly incidence rate of more than 300,000 cases. Borreliella burgdorferi, the etiological agent of Lyme disease, is transmitted by the bite of an infected Ixodes scapularis tick and can cause debilitating pathologies affecting numerous body systems. Symptoms include fever, fatigue, joint pain, and a characteristic bull’s eye rash (erythema migrans) at the site of the tick bite. The timely and appropriate use of antibiotics effectively treats early Lyme disease; however, uncomfortable side effects reduce treatment compliance. If left untreated, long-term complications can arise including facial …


Survival In The Stigmatized Industry (Bitcoin Atm), Brooks Mcadam Jan 2026

Survival In The Stigmatized Industry (Bitcoin Atm), Brooks Mcadam

Graduate Theses, Dissertations, and Problem Reports (ETD)

ii ABSTRACT Survival in the Stigmatized Industry (Bitcoin ATM) Brooks McAdam This paper examines how companies can survive in a stigmatized industry where the same message may attract customers while simultaneously generating skepticism. The study posed the following research question using the Bitcoin ATM industry as the context: Does the message presented on company websites influence the degree of exit risk in a market characterized by moral concerns, exposure to fraud, and unstable regulation? The answer is clear. Messaging is important; however, not every message is equally important. Fee-related messaging emerged as the most consistent predictor of exit risk. Messaging …


Strategic Transition Planning And Post-Graduation Preparedness For Students In Secondary School, Kelsey Renae Armentrout Jan 2026

Strategic Transition Planning And Post-Graduation Preparedness For Students In Secondary School, Kelsey Renae Armentrout

Graduate Theses, Dissertations, and Problem Reports (ETD)

The transition period between high school and post-graduation life can be a challenging time for many students. Young adults may follow different paths, including going into the workforce or attending post-secondary education, as well as learning how to navigate life skills such as paying bills, buying a house or a car, applying for jobs, obtaining insurance, and occupations within the adult life stage. While young adults may learn about these things throughout their high school career, it is likely that the feelings of unpreparedness are continuously relevant. The purpose of this DCE is to develop and implement learning modules for …


Exploring The Determinants And The Effects Of Crypto Assets, Qiu Zheng Jan 2026

Exploring The Determinants And The Effects Of Crypto Assets, Qiu Zheng

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation consists of three studies that primarily delve into the factors influencing and outcomes of firms’ crypto assets. The first paper examines the association between corporate crypto assets and firms’ credit ratings. Using a large sample of U.S. public firms, we find that firms holding crypto assets receive significantly better future credit ratings, particularly when their activities are related to crypto mining, which generates relatively stable cash flows. However, crypto exposure also increases disagreement among credit rating agencies, reflecting the uncertainty associated with evaluating crypto-related risks. This effect is more pronounced when firms operate in less transparent information environments …


“Black Students Matter”: A Phenomenological Study Of Black Student Experiences At A Predominately White Institution In Appalachia During The Dual Pandemic Of Covid-19 And Systemic Anti-Black Racism, Toni Owens Jan 2026

“Black Students Matter”: A Phenomenological Study Of Black Student Experiences At A Predominately White Institution In Appalachia During The Dual Pandemic Of Covid-19 And Systemic Anti-Black Racism, Toni Owens

Graduate Theses, Dissertations, and Problem Reports (ETD)

As the spread of COVID-19 escalated into a global pandemic in 2020, simultaneously, the nationwide media in the United States (U.S.) highlighted coverage of the country’s ongoing incidents of longstanding systemic anti-Black racism in America, another pandemic. In the Summer of 2020, a collective of Black students at West Virginia University (WVU) signed and publicly submitted a petition to the university’s leadership with a list of demands to address their needs as they were further exacerbated by the dual pandemic. This study is guided by the question, “What are the lived experiences of Black Students at West Virginia University during …


Formation-Based Analysis In Contemporary Saxophone Practice: A Case Study Of Ziwei Shi's The Blue Lotus Bloms, Jiageng Ren Jan 2026

Formation-Based Analysis In Contemporary Saxophone Practice: A Case Study Of Ziwei Shi's The Blue Lotus Bloms, Jiageng Ren

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation examines contemporary saxophone repertoire through a formation-based analytical approach, using Ziwei Shi’s The Blue Lotus Blooms as a case study. It is organized into three parts. Part I establishes the conceptual and methodological framework by introducing the concept of “formation-based analysis,” positioning the “condition of musical formation” as its core. Further situating the study within scholarship on practice-based research, cross-cultural theory, and modernism/postmodernism. Part II provides a detailed analytical and performance-based investigation of the work, including the collaborative commissioning process, the application of Thaat as a pitch resource, the role of extended techniques and embodied endurance, and contrasting …


Phylogeography, Fungal Host Specificity, And Fitness In The Corallorhiza Maculata Species Complex, Hana Thixton-Nolan Jan 2026

Phylogeography, Fungal Host Specificity, And Fitness In The Corallorhiza Maculata Species Complex, Hana Thixton-Nolan

Graduate Theses, Dissertations, and Problem Reports (ETD)

Mycoheterotrophic plants exploit fungi for most or all nutritional needs, providing a compelling system to address the evolutionary consequences of genome reduction, population-level variation, and germination requirements. I am using the widespread Corallorhiza maculata species complex to address questions of genomic variation, fungal host specificity, morphological variation, and germination requirements across the broad geographic range from Mexico to northern North America. This complex contains C. bulbosa, C. macrantha, and C. mertensiana, the latter with three varieties (maculata, occidentalis, and mexicana). These taxa vary in flowering time, floral morphology, and fungal associations. However, the degree …


Orogenesis, Timothy Ryan Butcher Jan 2026

Orogenesis, Timothy Ryan Butcher

Graduate Theses, Dissertations, and Problem Reports (ETD)

This thesis and accompanying exhibition explore the translation of panenhenic mystical experience and the collaboration with Appalachian natural spaces into abstracted landscape images. This work aims to “map” a sensation of fundamental unity and gesture toward the ineffable by utilizing found-object stamp printing, and automatic mark-making. Inspired by practical mystic traditions and contemporary landscape painting, this body of work, entitled Orogenesis, combines intricate, abstracted ink landscape drawings and photographs to create images suggestive of the mystical patterns in the process.


Lighting The Woods When There Are No Woods, Michael M. Mcginley Jan 2026

Lighting The Woods When There Are No Woods, Michael M. Mcginley

Graduate Theses, Dissertations, and Problem Reports (ETD)

ABSTRACT

Lighting and Into the Woods

Michael M. McGinley

This thesis will document my own journey into the woods. I will discuss my role as the lighting designer, highlighting my design processes and decisions. The show’s evolution and history from the first design meeting to opening night will be documented and reflected upon. Additionally, I will expand on collaboration with the other design team members, the challenges and struggles that I encountered, and lastly my own reflection on the entire process. I will be using lighting paperwork, research photos, and production photos to illustrate key points and highlight details.


Taxpayers Willingness To Use Ai Conversational Tools, Nessrine Mesto-Assaad Jan 2026

Taxpayers Willingness To Use Ai Conversational Tools, Nessrine Mesto-Assaad

Graduate Theses, Dissertations, and Problem Reports (ETD)

With the rapid emergence of Artificial Intelligence Conversational Tools (AICTs), such as ChatGPT and Google Gemini, and their widespread use, the need to understand users’ acceptance of this emerging technology has increased. Prior research has investigated users’ acceptance of AICTs in hospitality, tourism, e-commerce, and retail industries. However, users’ acceptance of the use of AICTs for tax information remains relatively underexplored in the tax context. Therefore, this study investigates taxpayers’ willingness to accept and use AICTs for tax-related questions when e-filing their tax returns. Drawing on the Artificial Intelligence Device Use and Acceptance (AIDUA) model as a research framework, this …


Essays On Stock Market Expectations And Financial Decisions, Shanxiang Yang Jan 2026

Essays On Stock Market Expectations And Financial Decisions, Shanxiang Yang

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation consists of three essays on stock market expectations and financial decisions. The first essay shows significant racial differences in expectations regarding future stock market performance. Using data from the Federal Reserve Bank of New York’s Survey of Consumer Expectations from 2013 to 2022, we find that, relative to White Americans, Black and Hispanic Americans have lower probabilistic expectations that the stock market will increase. This racial gap in expectations was even larger during the recession caused by the Covid-19 epidemic, suggesting that economic uncertainty exacerbates this heterogeneity in expectations. Furthermore, we show that relative to White Americans, the …


A Constraint-Based Approach To Developing Melodic Improvisational Skills In Intermediate Jazz Piano Students, Alton Xian Rong Wong Jan 2026

A Constraint-Based Approach To Developing Melodic Improvisational Skills In Intermediate Jazz Piano Students, Alton Xian Rong Wong

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study examines the pedagogical value of a constraint-based approach in helping students develop improvisational fluency and coherence by facilitating audiation. Although there are pedagogical texts on jazz improvisation that incorporate exercises shaped by constraint-based thinking, there is neither a systematic framework for their application with students of varying levels and musical backgrounds, nor a clear explanation of their pedagogical purpose. This research investigates how constraint-based pedagogy, through the lens of rhythmic, harmonic, and melodic parameters, can be applied independently or collectively to support the development of improvisational fluency in intermediate level jazz piano improvisers. It argues that musical constraints …


A Digital Audio Workstation-Based Analytical Framework For Contemporary Acoustic Music: Modeling Selected Excerpts By Viet Cuong, Robert Daniel Traugh Jan 2026

A Digital Audio Workstation-Based Analytical Framework For Contemporary Acoustic Music: Modeling Selected Excerpts By Viet Cuong, Robert Daniel Traugh

Graduate Theses, Dissertations, and Problem Reports (ETD)

The Digital Audio Workstation (DAW) has made sound recording, manipulation, MIDI sequencing, and digital live performance accessible to nearly anyone with a computer and an interest in digital music-making. A DAW’s functionality is modeled on decades of development in analog modular electronic instrument design and sound recording techniques. Theorist and composer Jonathan D. Kramer, through his work in the 1980’s, referred to the invention of sound recording as a catalyst of a temporal discontinuity experienced by Western-trained musicians. Since that time, these same sound recording techniques have become increasingly prevalent in modern society. This document proposes a DAW-based analytical framework …


Reducing Inorganic Phosphorus In Poultry Diets: Nutritional Constraints And Strategies For Successful Implementation, Elizabeth Ann Lynch Jan 2026

Reducing Inorganic Phosphorus In Poultry Diets: Nutritional Constraints And Strategies For Successful Implementation, Elizabeth Ann Lynch

Graduate Theses, Dissertations, and Problem Reports (ETD)

Applied poultry nutrition and feed manufacture science can be described as a “three-legged stool” supported by pellet quality, feed hygienics, and nutrient availability, where imbalance in any one component can compromise overall bird performance. The research presented herein primarily addresses feed hygienics and nutrient availability, with pellet quality serving as an underlying theme, to better understand how processing conditions and dietary formulation influence performance and nutrient utilization.

In Chapter 2, the objective of this study was to evaluate the effects of hygienizer retention time on bacterial reduction during feed manufacture using Enterococcus faecium as a Salmonella surrogate. Pellet mill motor …


The Effects Of Brand Activism On Brand Performance, Lin Zhao Jan 2025

The Effects Of Brand Activism On Brand Performance, Lin Zhao

Graduate Theses, Dissertations, and Problem Reports (ETD)

Brand activism—the explicit demonstration of a brand’s sociopolitical beliefs—has become increasingly prevalent and consequential. Concurrently, consumers now hold higher expectations for firms to engage in sociopolitical conversations, driven by the rise of belief-drive purchase in consumers’ decision-making and the growing ideological polarization worldwide. The interaction of brand activism and consumer behavior presents unique potential for brands to gain competitive advantages while contributing to social welfare. This dissertation comprises three essays that examine the effects of brand activism through multiple understudied yet compelling perspectives.

Essay One investigates how brand activism influences consumer-brand relationships through both transactional and relational lenses. This research …