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Examining The Value Of Banner Ads: A Uses And Gratifications Study., Ashley E. Norman Jan 2003

Examining The Value Of Banner Ads: A Uses And Gratifications Study., Ashley E. Norman

Graduate Theses, Dissertations, and Problem Reports (ETD)

As clickthrough rates for banner ads decrease and scrutiny toward online advertising rises, finding a way to assess the effectiveness of online advertising is becoming increasingly important. Advertising value is one theory that has been proposed as a means of determining what gratifications consumers receive from advertising. This study applies advertising value to the Web and studies how three banner ad designs – animated, static and content-specific – rate in terms of the three predictors of advertising value – information, entertainment and irritation.

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The Effect Of Nutrition Education And "Hands On" Food Preparation Training On National Collegiate Athletic Association Division I Athletes' Nutrition Knowledge And Dietary Practices., Karin Lockhart Gould Jan 2003

The Effect Of Nutrition Education And "Hands On" Food Preparation Training On National Collegiate Athletic Association Division I Athletes' Nutrition Knowledge And Dietary Practices., Karin Lockhart Gould

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of the study was to determine whether collegiate athletes had a change in nutrition knowledge and, consequently, a positive change in diet intake, when given different types of nutrition education. Intervention was either participation in a newsletter group, or a cooking lesson group. Subjects were 24 athletes, male and female. The study design was a Pre-Test, Post-Test Questionnaire and Three-day Diet Record. Results were analyzed using ANOVA. Mean test score improved for both groups by 6.5% (p = 0.0004), there was no significant difference between groups. Every subject in the “Cooking class” improved on the test score from …

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A Numerical Study Of Current Distribution Inside The Cathode And Electrolyte Of A Solid Oxide Fuel Cell., Suryanarayana Raju Pakalapati Jan 2003

A Numerical Study Of Current Distribution Inside The Cathode And Electrolyte Of A Solid Oxide Fuel Cell., Suryanarayana Raju Pakalapati

Graduate Theses, Dissertations, and Problem Reports (ETD)

Fuel cells have the potential of becoming the prime power sources in near future. They offer many advantages over conventional power generators. Fuel cells are being extensively researched where Numerical Modeling plays an increasingly important role. The present study comprises of a new modular approach to the three dimensional modeling of a Solid Oxide Fuel Cell (SOFC). The new approach resolves important scales and details of pertinent processes inside various SOFC components. The model calculates the spatial distributions of current, temperature and specie concentrations inside the SOFC. Simulations are performed on cathode of a SOFC showed interesting results. Also a …

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A Qualitative Examination Of Persuasive Messages And Ethical Responsibility In The Public Relations Industry., Ryan L. Hayes Jan 2003

A Qualitative Examination Of Persuasive Messages And Ethical Responsibility In The Public Relations Industry., Ryan L. Hayes

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research is an exploration of the public relations industry and its correlation between persuasive messages and ethical responsibility. The design tested public relation firms’ websites and the content of their persuasive messages to potential clients. It applies a qualitative analysis to the top 50 Public Relations corporation’s websites homepages and systematically breaks down their persuasive messages as they apply to the industry’s code of ethics. This research shows that the ethical principle of “expertise” is a significant factor when presenting persuasive messages on most Public Relations firms’ corporate websites and that the industry as a whole is partaking in …

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Physical Activity Perceptions In Adolescents: A Qualitative Analysis., Lindsey M. Parker Jan 2003

Physical Activity Perceptions In Adolescents: A Qualitative Analysis., Lindsey M. Parker

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this research was to investigate adolescent perceptions of overweight and physical activity. Focus groups were used to collect information. Eight age- and gender- specific focus groups consisting of 48 participants (10 middle school males, 10 middle school females, 15 high school males, and 13 high school females). Perceptions of overweight, benefits, barriers and facilitators to being physically active were gathered among the groups and compared using age and gender. Males and females were found to differ in their overweight perceptions, perceived benefits of physical activity, their activity preferences, and barriers to physical activity. High school aged adolescents …

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The Scarlet "C": Media Portrayal Of The Christian Music Industry., Amber E. Thaxton Jan 2003

The Scarlet "C": Media Portrayal Of The Christian Music Industry., Amber E. Thaxton

Graduate Theses, Dissertations, and Problem Reports (ETD)

This project examines how media framing, characterizing, and agenda setting have all played leading roles in the way Christian music, as well as Christian musicians, have been portrayed by the media. Major newspaper articles with the purpose of either previewing, or reviewing the tour of two successful Christian rock bands were analyzed. Articles of two successful secular rock bands were also analyzed in order to compare how the media characterized the band’s music. The results found an overwhelming negative, and often limited view on Christianity. As a result, there has continued to be a negative stigma attached to all things …

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A Longitudinal Content Analysis Of Violence, Sex, And Drugs In Rap Music., Melina Sissum Jan 2003

A Longitudinal Content Analysis Of Violence, Sex, And Drugs In Rap Music., Melina Sissum

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study is a longitudinal study of violence, sexual references, and drug use in popular rap music lyrics. The top ten rap songs were gathered from 1994 through 2002 and analyzed. Results indicated that though there is violence in popular rap music it is not predominate. It was also found that when violence is present it is most often without consequences or rationale. Further, it was found that popular rap music contained more sexual references than violence. Also, when sexual references were present it was gratuitously, without reference to relationships. It was also found that there is a high correlation …

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An Investigation Of Advances In Digital Cartography Through The Mapping Of West Virginia University., Brenden Duffy Jan 2003

An Investigation Of Advances In Digital Cartography Through The Mapping Of West Virginia University., Brenden Duffy

Graduate Theses, Dissertations, and Problem Reports (ETD)

The traditional map metaphor has evolved beyond two dimensions and is now accompanied by a family of new ‘map’ types. Maps now encompass two dimensional displays, multi-dimensional digital representations, and static or interactive maps in both hard and softcopy formats. This research project examines the role of cartography within the context of developing 2-dimensional (2D) static maps, interactive 2D Internet maps, and 2.5D interactive Internet maps of West Virginia University (WVU). The contributing literature includes reviews of traditional cartographic processes, GIS and cartography, Internet mapping, and virtual reality and the Internet. In the production of a traditional paper map of …

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The Role Of Nerve Growth Factor In Neuropeptide Up-Regulation In Trigeminal Ganglia Neurons Following Irritant Exposure., Erin R. Wilfong Jan 2003

The Role Of Nerve Growth Factor In Neuropeptide Up-Regulation In Trigeminal Ganglia Neurons Following Irritant Exposure., Erin R. Wilfong

Graduate Theses, Dissertations, and Problem Reports (ETD)

Workers exposed to occupational irritants often develop symptoms of airway inflammation by unknown mechanisms. In laboratory animals, occupational irritants activate sensory nerves located in airway walls. Sensory nerves respond by increasing neuropeptide production. The neuropeptide, substance P (SP), is produced in trigeminal ganglia (TG) cell bodies and released from nasal mucosa nerve endings. Neurogenic inflammation results from the release of neuropeptides and is characterized by vasodilation, plasma extravasation, mucous secretion and neutrophil chemotaxis. The purpose of these studies was to characterize the regulation of neuropeptides in the upper airway after irritant exposure. Nasal irritation to asphalt fumes is a commonly …

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The Mechanisms Of Ethanol-Induced Damage To The Developing Cerebellum: Effects On The Cerebellar Granule Cells., Zheng Li Jan 2003

The Mechanisms Of Ethanol-Induced Damage To The Developing Cerebellum: Effects On The Cerebellar Granule Cells., Zheng Li

Graduate Theses, Dissertations, and Problem Reports (ETD)

Alcohol exposure causes developmental abnormality known as Fetal Alcohol Syndrome (FAS), featured with central nervous system (CNS) dysfunction. The cerebellum is vulnerable to ethanol toxicity. Developmental exposure to ethanol depletes the number of cerebellar granule cells; however, the underlying mechanisms are unknown. A potential mechanism for ethanol-induced neuronal depletion is to reduce the pool of neuronal progenitors. The progression of the cell cycle is regulated by a family of protein kinases called cyclin-dependent kinases (CDKs). We hypothesize that ethanol interferes with the CDK system and disrupts the cell cycle kinetics in cerebellar granule progenitors (CGPs). Pregnant rats were fed ad …

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The Future Of The University Housing Profession And Implications For Practitioners: A Delphi Study., Beth M. Mccuskey Jan 2003

The Future Of The University Housing Profession And Implications For Practitioners: A Delphi Study., Beth M. Mccuskey

Graduate Theses, Dissertations, and Problem Reports (ETD)

Problem. This study used the Delphi Technique of forecasting and a panel of individuals having the knowledge of the University Housing Profession to ascertain the likelihood of events to happen within the next 20 years and the level of impact of those events upon the profession. Methodology. Six nominators selected for their expertise within the University Housing Profession nominated individuals to serve as expert panelists. Eighty-three individuals were nominated. The 22 individuals with more than two nominations were invited to participate while the remaining panelists were selected randomly. Panelists were either CHO's (Chief Housing Officers) with at least five years …

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An Exploratory Examination Of The Relationship Between Motivational Factors And The Degree To Which The Higher Education Faculty Integrate Computer -Mediated Communication (Cmc) Tools Into Their Courses., Francis Ndwiga Murage Jan 2003

An Exploratory Examination Of The Relationship Between Motivational Factors And The Degree To Which The Higher Education Faculty Integrate Computer -Mediated Communication (Cmc) Tools Into Their Courses., Francis Ndwiga Murage

Graduate Theses, Dissertations, and Problem Reports (ETD)

The stated research problem of this study was to examine the relationship between motivational factors and the degree to which the higher education faculty integrate CMC tools into their courses. The study population and sample involved higher education faculty teaching in science departments at one public university and three public colleges in the state of West Virginia (N = 153). A Likert-type rating scale survey was used to collect data based on the research questions. Two parts of the survey were adopted from previous studies while the other two were self-constructed. Research questions and hypothesis were analyzed using both descriptive …

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Making Instructional Decisions: What Teacher Specialists Decide About And Do For Middle School Students With Reading Difficulty., Frances Laurel Boyd Jan 2003

Making Instructional Decisions: What Teacher Specialists Decide About And Do For Middle School Students With Reading Difficulty., Frances Laurel Boyd

Graduate Theses, Dissertations, and Problem Reports (ETD)

Concern about the efficacy of American education programs in reading is noted. Amid conflicting reports of what is wrong with American schools, steps must be taken which allow for growth among reading educators, especially those who work with older students who have not yet achieved grade appropriate reading skills. However, those who provide support programs need a body of information which allows them to address real needs that teachers have. The voice of teachers is under represented in program planning, yet could provide information crucial to the development of the most beneficial training and support programs. This study investigated the …

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The Craft And Concepts Of Interpretation: A Look At How National Park Service Interpreters Reveal And Facilitate Opportunities For Connections., Wei-Li Jasmine Chen Jan 2003

The Craft And Concepts Of Interpretation: A Look At How National Park Service Interpreters Reveal And Facilitate Opportunities For Connections., Wei-Li Jasmine Chen

Graduate Theses, Dissertations, and Problem Reports (ETD)

The Interpretive Development Program (IDP) of the National Park Service (NPS) develops and maintains the national standards for interpretation by providing professional development opportunities and administrating a peer review certification process of interpretive products. This study explores the little-understood phenomena of how opportunities for intellectual and emotional connections between the resource and the visitor are created by NPS interpreters. Analyzing the program content from forty-nine interpretive talks and writing examples submitted to the IDP for review from July to November of 2001, the researcher has identified four interpretive strategies interpreters used in developing opportunities for intellectual and emotional connections with …

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The Effects Of Resistance Training And Oral Creatine Supplementation On Muscle Fiber Morphology, Strength And Activities Of Daily Living In Patients With Charcot -Marie -Tooth Disease., Robert David Chetlin Jan 2003

The Effects Of Resistance Training And Oral Creatine Supplementation On Muscle Fiber Morphology, Strength And Activities Of Daily Living In Patients With Charcot -Marie -Tooth Disease., Robert David Chetlin

Graduate Theses, Dissertations, and Problem Reports (ETD)

Resistance exercise and creatine supplementation independently improve strength and function in patients with neuromuscular diseases, but the effectiveness of the two combined in patients with Charcot-Marie-Tooth (CMT) disease is unknown. Additionally, no study has examined gender differences in strength and activities of daily living (ADLs) in CMT patients before or after resistance training, nor has ADL performance been used for exercise prescription. Purposes. (1) To examine the effects of resistance training with and without creatine supplementation on muscle, strength and function in patients with CMT; (2) To compare effects of 12 weeks training on strength and ADLs in CMT men …

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The Future Of Electronic Editing: Theory And Practice., Hilary M. Attfield Jan 2003

The Future Of Electronic Editing: Theory And Practice., Hilary M. Attfield

Graduate Theses, Dissertations, and Problem Reports (ETD)

This dissertation investigates the theory and practice of editing as it moves into the electronic era. As an example of the type of material which scholars may now be interested in working with, it centers on an edition of a lecture given by the West Virginia artist-journalist David Hunter Strother on John Brown nine years after the insurrection at Harper's Ferry. This material was chosen because it was locally available, unpublished, both locally and nationally important, and of the dimension which would have formerly placed it on the margin of paper publication. Chapter one shows how the theory of editing …

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A Study Of Selected Songs By Leonard Bernstein Which Reflect His Contribution To The Evolution Of Art Song In America., Yugo Sava Ikach Jan 2003

A Study Of Selected Songs By Leonard Bernstein Which Reflect His Contribution To The Evolution Of Art Song In America., Yugo Sava Ikach

Graduate Theses, Dissertations, and Problem Reports (ETD)

Within American vocal art music of the twentieth century, there has been an infusion of non-traditional musical traits. Some of these characteristics and idioms find their roots in American popular music and jazz. Although this phenomenon has been met with a certain amount of opposition, its presence is undeniable. The success and acceptance of this blending of styles owes much to the work of Leonard Bernstein. This paper examines a selection of Leonard Bernstein's vocal songs that in some way demonstrate this blending of styles, and notes influence of his opinions via mass media exposure. Bernstein's compositions and opinions have …

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Examining Stages In Curriculum Change: Implementation Of Complementary And Alternative Medicine (Cam)., Ester L. Verhovsek Jan 2003

Examining Stages In Curriculum Change: Implementation Of Complementary And Alternative Medicine (Cam)., Ester L. Verhovsek

Graduate Theses, Dissertations, and Problem Reports (ETD)

The practice of medicine is changing radically and there is a substantial gap in the practice of medicine and the current curricular models used. As higher education faculty attempt major curriculum transformations, it is crucial to examine the various influences and their ability to progress from the initiation stage to adoption. The purpose of this study was to identify the external and internal influences that most affected the successful transition from the initiation to the adoption of a CAM curriculum change. These influences were examined within the context of complementary and alternative medicine (CAM) so administrators and faculty will have …

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Beyond The Walls: A Research Study Of Eighth-Grade Students Mentored In A Hospital Setting., Aileen Grattan Jan 2003

Beyond The Walls: A Research Study Of Eighth-Grade Students Mentored In A Hospital Setting., Aileen Grattan

Graduate Theses, Dissertations, and Problem Reports (ETD)

This research study was designed to evaluate twelve eighth-grade students participating in the fourth year of a mentoring program to determine what effect the mentoring experience would have on the students' sense of a scientific community, their understanding of scientific knowledge and process skills and attitudes toward science. The mentoring program was developed through a partnership established between the researcher, an eighth-grade science teacher at a junior high school, and an administrator of a local hospital, to provide educational opportunities for students mentored by medical professionals. The research design included qualitative and quantitative methods of analysis. The qualitative instruments were …

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Epr And Endor Studies Of Point Defects In Lithium Triborate And Beta-Barium Borate., Wei Hong Jan 2003

Epr And Endor Studies Of Point Defects In Lithium Triborate And Beta-Barium Borate., Wei Hong

Graduate Theses, Dissertations, and Problem Reports (ETD)

Electron paramagnetic resonance (EPR) and electron-nuclear double resonance (EN-DOR) have been used to identify and characterize point defects in nonlinear optical crystals of lithium triborate (LiB3O5) and beta barium borate (β-BaB2O4). Two similar hole centers, one (Hole Center A) stable below approximately 130 K and the other one (Hole Center B) stable below approximately 170 K, were observed in LiB3O 5. For both centers, there is a major hyperfine interaction with only one 11B nucleus. The g matrix and the 11B hyperfine and nuclear quadrupole matrices have been determined for each hole center. I suggest Hole Center A is a …

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The Regulation Of Arachidonic Acid Metabolism In Human Osteoblast-Like Cells., Frank Joseph Secreto Jan 2003

The Regulation Of Arachidonic Acid Metabolism In Human Osteoblast-Like Cells., Frank Joseph Secreto

Graduate Theses, Dissertations, and Problem Reports (ETD)

Reports that estrogen (E2) treatment modulates arachidonic acid (AA) metabolism by bone and bone cells are found in the literature. However, conflicting indications of the relationship that exists between E2 and AA metabolism emerge from the analysis of those reports. The present studies were undertaken to determine if E2 effected the production of prostaglandins (PG) in human osteoblast-like cells (hOB), and if this effect is due to the regulation of key enzymes involved in PG production, namely cytosolic phospholipase A2 (cPLA2) and the cyclooxygenases (COX-1, COX-2). We determined that hOB cells pretreated with E2 and co-stimulated with tumor growth factor-β …

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Expression And Regulation Of C-Myb In B-Lymphocyte Development, Candice Lashawn Damiani Dec 2002

Expression And Regulation Of C-Myb In B-Lymphocyte Development, Candice Lashawn Damiani

Graduate Theses, Dissertations, and Problem Reports (ETD)

B lymphocytes are continually produced in bone marrow from pluripotential hematopoietic stem cells. Lymphopoiesis is characterized by a series of highly regulated genotypic and phenotypic changes resulting in immunocompetent effector cells which express cell surface immunoglobulin. Our laboratory has focused on defining extracellular signals regulating lymphoid progenitor cell survival, proliferation, and differentiation. These studies have demonstrated that pro-B cell survival, proliferation, and differentiation are regulated by interactions with fibroblastic stromal cells in the hematopoietic microenvironment. However, specific molecular mechanisms by which stromal cells regulate B lymphoid development are largely unknown. In an attempt to better understand molecular mechanisms regulating maturation …

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Characterization Of Metallothionein Expression In Response To Cadmium In The 267-B1, Normal Prostate Cell Line, Madhuri G. Neriyanuri Dec 2002

Characterization Of Metallothionein Expression In Response To Cadmium In The 267-B1, Normal Prostate Cell Line, Madhuri G. Neriyanuri

Graduate Theses, Dissertations, and Problem Reports (ETD)

The objective of the study was to characterize the mRNA and protein expression of the MT gene in response to Cd2+ exposure in the 267-B1 immortalized normal human neonatal prostate cell line. The cells were exposed to 18muM Cd2+ for 4hr and rescued for 48hr in P4-8F normal medium. Samples were obtained at 0, 1, 2, 4hr exposure and 4, 8, 12, 16, 24, 36, and 48hr recovery. Basal levels of mRNA for MT-1E, MT-1X, and MT-2A genes in 267-B1 cells were similar to the expression of the G3PDH where as MT-3 had a low basal level expression. Exposure to …

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Off-Line Thai Handwriting Recognition In Legal Amount, Watchara Chatwiriya Dec 2002

Off-Line Thai Handwriting Recognition In Legal Amount, Watchara Chatwiriya

Graduate Theses, Dissertations, and Problem Reports (ETD)

Thai handwriting in legal amounts is a challenging problem and a new field in the area of handwriting recognition research. The focus of this thesis is to implement Thai handwriting recognition system. A preliminary data set of Thai handwriting in legal amounts is designed. The samples in the data set are characters and words of the Thai legal amounts and a set of legal amounts phrases collected from a number of native Thai volunteers. At the preprocessing and recognition process, techniques are introduced to improve the characters recognition rates. The characters are divided into two smaller subgroups by their writing …

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Chemical And Physical Properties Of Acid Mine Drainage Floc, Catherine M. Bohan Dec 2002

Chemical And Physical Properties Of Acid Mine Drainage Floc, Catherine M. Bohan

Graduate Theses, Dissertations, and Problem Reports (ETD)

Acid mine drainage is a serious environmental concern in many regions worldwide, but especially in coal and metal mining regions. These acid drainages are often treated with chemicals to raise the pH of the water and to cause neutralization and precipitation of metals. As neutralization occurs, a looser gelatinous material called "floc" is produced. The effects of neutralizing chemical, pH, sulfate to iron molar ratio, and solids concentration on floc settling properties were determined in synthetic acid mine drainage. Sulfate was the important factor affecting floc physicochemical properties, increasing settling times from 25-125% and decreasing settling rates from 24-63%. Neutralization …

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Enhanced Controls For Oxy-Fuel-Fired Batch Tank During Glass Working Period, Ranjit Menon Unnikrishnan Dec 2002

Enhanced Controls For Oxy-Fuel-Fired Batch Tank During Glass Working Period, Ranjit Menon Unnikrishnan

Graduate Theses, Dissertations, and Problem Reports (ETD)

One of the most dynamic developments in the glass industry has been the use of oxy-fuel combustion for melting glass. This new technology has not only increased the energy efficiency of the glass industry, but also has reduced its environmental impacts.;A model has been developed to take into account the effect of pulling the glass for nine hours during the working period on the reduced amount of fuel required for the batch tank, as well as the resulting transients.;The two primary goals of this thesis were to develop a transient transfer function for the batch tank and to develop an …

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Glass Reinforcement Of Recycled Polycarbonate, Adam Al-Mulla Dec 2002

Glass Reinforcement Of Recycled Polycarbonate, Adam Al-Mulla

Graduate Theses, Dissertations, and Problem Reports (ETD)

The main barrier to recycling of post-consumer plastics is the commingled nature of these materials with consequent poor and variable mechanical, thermal and flow properties; separating the polymers by chemical type is prohibitively expensive and does not completely solve the problem of batch-to-batch variability in properties that results from variations in the nature and amount of impurities and variation in polymer molecular weight and molecular weight distribution. In the present work, it is proposed that the addition of up to 20 wt% short glass fibers to the mixed plastic makes the mechanical and flow properties of the composite depend more …

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Propensity Of West Virginia Craftspeople To Use Electronic Media For Marketing Their Products, Karen Kay Norwood Dec 2002

Propensity Of West Virginia Craftspeople To Use Electronic Media For Marketing Their Products, Karen Kay Norwood

Graduate Theses, Dissertations, and Problem Reports (ETD)

The purpose of this study was to determine whether craftspeople in West Virginia were ready to use new communication technologies to market their products, by cooperative or other business structures. Survey respondents completed their self-reports and mailed questionnaires back to the researcher for both quantitative tabulation and documentation of additional comments.;The survey instrument focused on four areas of inquiry regarding craftspeople: (1) knowledge and skills of using electronic media for marketing; (2) experience, potential and interest in using communication technologies in cooperative or other group marketing efforts; (3) perceptions about the electronic communication infrastructure; and (4) perceptions of their degree …

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Mode I Fracture And Durability Of The Cfrp -Concrete Interface Bond, David Moses Boyajian Dec 2002

Mode I Fracture And Durability Of The Cfrp -Concrete Interface Bond, David Moses Boyajian

Graduate Theses, Dissertations, and Problem Reports (ETD)

The continual degradation of civil infrastructures worldwide has prompted the need for effective solutions, posing major challenges to those involved with reinforced concrete structures. Externally bonded fiber reinforced polymer (FRP) composites have proven to be an efficient means of rehabilitation and enhancement to both existing and new structures alike. An important issue regarding this technology that needs further exploration, however, is the strength and integrity of the interface bond---the inadequacy of which can result in premature failure of the reinforced member.;Until now, there were no available methods to rigorously evaluate the interface bond strength and integrity for concrete structures externally …

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Predictors Of Student Success In Distance Education Courses, Rhonda Suzanne Shepperd Dec 2002

Predictors Of Student Success In Distance Education Courses, Rhonda Suzanne Shepperd

Graduate Theses, Dissertations, and Problem Reports (ETD)

This study investigated the relationship between faculty-student communication, student time management, student expectations, and quality of instruction and the level of student success in distance courses. The population of the study consisted of undergraduate students enrolled in Independent Study courses at Mountain State University (N = 1007) during the summer and fall 2001 terms. The sample consisted of 500 students randomly selected from the population. Participants completed the Distance Education Satisfaction Survey developed by the researcher. Data analyses indicated that statistically significant differences existed within faculty-student communication, student time management, student expectations and quality of instruction based on the level …

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