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Articles 91 - 111 of 111
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Different Activity, Same Story: Women’S Perceptions Of Why Fantasy Sport Is Male Dominated, Heidi Grappendorf, Brody Ruihley
Different Activity, Same Story: Women’S Perceptions Of Why Fantasy Sport Is Male Dominated, Heidi Grappendorf, Brody Ruihley
Global Sport Business Journal
it. Though research has grown greatly on this topic, there is a gap related to gender and fantasy sport. To further explore the dynamics of gender and fantasy sport, this study examined insights of women as to their perceptions of the overall fantasy sport experience, as well as the reasons why fantasy sport is an activity that is primarily consumed by men. Data was collected utilizing qualitative open-ended questions. Major themes emerged indicating that women perceive the overall experience to be (a) too time consuming, (b) an old boys club, (c) too much work looking up statistics, (d) potentially fun. …
Entrepreneurship And Competitive Dog Sports, Brenda A. Riemer, Erica J. Zonder, Jeanne L. Thomas
Entrepreneurship And Competitive Dog Sports, Brenda A. Riemer, Erica J. Zonder, Jeanne L. Thomas
Global Sport Business Journal
Entrepreneurs are inherently innovative, in that they shape their business -- and perhaps even create a market niche (Kumar, 2007). The present study explored motivations of women entrepreneurs in a specific arena -- competitive dog sports – in the context of the economic recession in the United States in the early 21st century. Eight entrepreneurs were interviewed for the study. Five themes emerged from the interview transcripts: “Entrepreneur as participant”, “entrepreneur as a secondary income”, “deliberation versus plunge”, “entrepreneurship and family”, and “growth and maintenance in a recession”. The participants also indicated that for them to be successful entrepreneurs, they …
Measuring The Connection Between College Basketball Fans And League Sponsors, Nels Popp, Chad Mcevoy, Liz Sattler
Measuring The Connection Between College Basketball Fans And League Sponsors, Nels Popp, Chad Mcevoy, Liz Sattler
Global Sport Business Journal
Sponsors of NCAA Division I conferences often have limited access to activation opportunities within members’ sports venues, limiting their reach to team fans. One purpose of this study was to determine if recognition rates of conference sponsors differ between sporting events held at campus sites and at a conference-wide tournament held at a neutral location. A second purpose was to determine if the perception of a conference’s strength impacted spectators’ intent to purchase conference sponsor products. A total of 3,142 surveys were collected from spectators at school sites and the post-season basketball tournament of an NCAA Division I conference. Results …
Increasing Response Rate With Sport Volunteer Studies: A Social Exchange Theory Approach, Chrysostomos Giannaoulakis, Elizabeth Wanless, Shea Brgoch
Increasing Response Rate With Sport Volunteer Studies: A Social Exchange Theory Approach, Chrysostomos Giannaoulakis, Elizabeth Wanless, Shea Brgoch
Global Sport Business Journal
Successful sport volunteer management demands retaining volunteers from year to year and gaining feedback with respect to their experience. It is common for sport event volunteers’ psychometric characteristics to be assessed via on-site questionnaire. A well-designed questionnaire is crucial for improving response rate and increasing the quality of collected data. An adequate response rate is not only vital for meaningful interpretation of survey results, but also critical for acquiring a broad range of perspectives. The majority of research concerning response rate has focused on phone, mail, or web-surveys. Relatively little is known about the combination of techniques that could be …
The Ubiquitous Sport-Mediated Space: Sport-Mediated Screens, Doubled Illusions, And Live Spectacles In Stadia, Sangwoo In, Choong Hoon Lim, Paul M. Pedersen
The Ubiquitous Sport-Mediated Space: Sport-Mediated Screens, Doubled Illusions, And Live Spectacles In Stadia, Sangwoo In, Choong Hoon Lim, Paul M. Pedersen
Global Sport Business Journal
Stadium screens around the globe – such as the 2013 arrivals of the massive scoreboards at the Melbourne Cricket Ground in Australia or the JumboTron at Reliant Stadium in the United States – are increasingly an integral part of the sport event experience. This study, which postulates that stadium screens go beyond television, defines the huge screens as sport-mediated screens and explains their characteristics from theoretical, spatial, time, and functional perspectives. The stadium, as the mixed reality in which real space and mediated space coexist, is a new arena for cultural interface. As a representative media platform in the stadium, …
Female Sport Leaders’ Perceptions Of Leadership And Management: Skills And Attitudes For Success, Margaret Lovelin, Maylon Hanold
Female Sport Leaders’ Perceptions Of Leadership And Management: Skills And Attitudes For Success, Margaret Lovelin, Maylon Hanold
Global Sport Business Journal
While women have made notable progress in leadership in business corporations, little has changed in the sport industry with still far fewer women than men in senior decision-making positions in sports management. The purpose of this qualitative study is to explore what female sport leaders consider important to their development and advancement as a leader in the industry via Kotter’s (1990a) framework of leadership and management. Semi-structured interviews were conducted with 10 high-ranking, successful female administrators from organizations spanning the sport industry, including collegiate and professional sport teams, non-profit sport organizations, and sport equipment manufacturing and retail companies. The findings …
The Implementation Of Customer Relationship Management Technology In An Undergraduate Sales Class, Michael Smucker
The Implementation Of Customer Relationship Management Technology In An Undergraduate Sales Class, Michael Smucker
Global Sport Business Journal
The current Professional Selling in Sport (SPM 425) class at the University of Tampa has experiential projects with Tampa Bay area sport teams that are enhanced by providing in class customer relationship management (CRM) training and usage as part of this process. Most major professional sport teams in the Tampa Bay area utilize CRM software and consider it a valuable skill needed for entry level employees (R. Niemeyer & M. Sarage, personal communication, August 22, 2012). This paper will explain how CRM software enhances the sales learning process, provide information on making a CRM software purchase decision and how the …
2014 Gsba Conference Abstracts, Gsba
2014 Gsba Conference Abstracts, Gsba
Global Sport Business Journal
No abstract provided.
Relationship Marketing In United States Professional Sport: Attitudes, Opinions, And Viewpoints Of Sport Professionals, Rebecca M. Achen
Relationship Marketing In United States Professional Sport: Attitudes, Opinions, And Viewpoints Of Sport Professionals, Rebecca M. Achen
Global Sport Business Journal
This study explored sport professionals’ viewpoints on relationship marketing in United States professional sport leagues to inform future research and affirm the legitimacy of relationship marketing in the sport industry. Professionals representing the National Basketball Association, Major League Soccer, National Hockey League, Major League Baseball, and Women’s National Basketball Association were interviewed about their familiarity with and opinion of relationship marketing, specific tactics used in their organizations, and assessment and evaluation of relationship marketing strategy. Respondents viewed relationship marketing as essential for the survival of professional sport teams and used numerous tactics to build and maintain customer relationships. Responses also …
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni
Examining Sport Advertisements: The Effect Of Cause-Related Marketing (Crm) Messages And Endorsements, Antonio S. Williams, Dae Yeon Kim, Alexandria Pantaleoni
Global Sport Business Journal
The present study examined consumer responses to the use of cause-related marketing (CRM) and endorsers (high or low fit with a cause) as given cues in sport (i.e., fitness club advertisements). By conducting an experiment using fictitious advertisements, the study found that both CRM and endorser-cause fit (ECF) have a positive impact on consumers’ attitude towards advertisement (Aad), brand (Abr), and purchase intention (PI).
A Concern For The Future Of Sport Managemet: Female Students' Perceptions Toward Their Sport Management Degree, Kristin Fowler Harris, Heidi Grappendorf, Cynthia M. Veraldo, Thomas J. Aicher
A Concern For The Future Of Sport Managemet: Female Students' Perceptions Toward Their Sport Management Degree, Kristin Fowler Harris, Heidi Grappendorf, Cynthia M. Veraldo, Thomas J. Aicher
Global Sport Business Journal
Women continue to be underrepresented in both management positions in sport as well as sport management academic degree programs. Despite the increase in the number of women participating in sport at the high school and college levels as well as the increase of women pursuing non-traditional academic majors, a disparity remains. This qualitative study utilized focus groups of female sport management undergraduates to examine their perceptions of the academic environment and their degrees. Results indicate women perceive there to be a lack of information about the sport management degree, a concern regarding outsider’s perceptions of the degree, and a chilly …
The Worldwide Diffusion Of Football: Temporal And Spatial Perspectives, John S. Hill, John Vincent, Matthew Curtner-Smith
The Worldwide Diffusion Of Football: Temporal And Spatial Perspectives, John S. Hill, John Vincent, Matthew Curtner-Smith
Global Sport Business Journal
The purpose of this study is to evaluate how football evolved from a village activity in rural England to become the world’s premier sport played in 208 countries. First, its diffusion in England is evaluated over time as well as how it spread spatially across the nation. Second, soccer’s diffusion worldwide is analyzed both temporally and geographically to assess the rate at which the sport spread and how its adoption moved from nation to nation across the major regions of the world. Principal findings were that 40 years was the time taken for soccer to take root nationally and regionally; …
The Impact Of Need For Uniqueness, Loyalty Proneness, And Identification On The Likelihood Of Brand Extension Purchases, Stephen Ross, Patrick Walsh, Megan B. Shreffler
The Impact Of Need For Uniqueness, Loyalty Proneness, And Identification On The Likelihood Of Brand Extension Purchases, Stephen Ross, Patrick Walsh, Megan B. Shreffler
Global Sport Business Journal
As sport organizations seek new ways to generate revenue and interact with their fans, brand extensions will continue to be a popular strategy to do so. While research has examined how consumers evaluate brand extensions in sport, little is known as to what impacts a consumer’s decision to purchase team related extensions. This study examined the impact on potential brand extension purchase of three factors suggested to influence consumer purchase behavior (need for uniqueness, loyalty proneness and identification). Respondent-driven sampling (RDS) was used to collect 509 useable surveys though a paper-based instrument. The results of the study suggest that of …
Influence Of Volunteer Motivations On Satisfaction For Undergraduate Sport Management Students, David Pierce, James Johnson, Nathan Felver, Elizabeth Wanless, Lawrence Judge
Influence Of Volunteer Motivations On Satisfaction For Undergraduate Sport Management Students, David Pierce, James Johnson, Nathan Felver, Elizabeth Wanless, Lawrence Judge
Global Sport Business Journal
Attracting, satisfying, and retaining volunteers can be a challenge for undergraduate sport management programs responsible for staffing athletic events. The purpose of this study was to examine the influence of student (volunteer) motivations on their satisfaction volunteering at sporting events. For this study, 103 undergraduate sport management students at a Midwestern University who volunteered with the co-curricular sport management club completed a 51-item survey. The volunteer satisfaction and motivation questions used in this study were adapted from Clary et al. (1998) and Bang and Ross (2009). Multiple regression was used to predict the satisfaction level of volunteer experience based on …
Battle Of The Sexes: Gender Analysis Of Professional Athlete Tweets, Lauren M. Burch, Galen Clavio, Andrea N. Eagleman, Evan L. Frederick, Matthew Blaszka
Battle Of The Sexes: Gender Analysis Of Professional Athlete Tweets, Lauren M. Burch, Galen Clavio, Andrea N. Eagleman, Evan L. Frederick, Matthew Blaszka
Global Sport Business Journal
This study employed a content analysis to determine the frames utilized by American professional athletes on Twitter, and if differences existed in the employment of frames across gender. The 100 most recent tweets from 18 professional athletes, nine male and nine female, participating in the 2012 London Olympics were analyzed to investigate frame utilization. Analysis revealed no statistical difference in frame utilization across gender, and the primary utilization of the frame of athlete as an everyday individual by both sets of athletes, which aligns with traditional feminine gender roles. These results both support and counter the framing of male and …
Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park, Christopher L. Moore, Andrew J. Mowen, Benjamin D. Hickerson
Evaluating The Effectiveness Of Corporate Sponsorships At A Minor League Baseball Park, Christopher L. Moore, Andrew J. Mowen, Benjamin D. Hickerson
Global Sport Business Journal
Corporate sponsorships are vital to the success of minor league sport businesses. As competition for sponsorships intensifies in these venues, there is a need for minor league sports to demonstrate a return on the sponsorship investment based on fan purchase intentions and behaviors. Prior research has identified fan involvement, goodwill, and sponsor attitudes as key predictors of fan purchase intentions. However, the potential of image transfer suggests that attitudes toward sport properties might also shape purchase intentions. This study replicates and extends prior sport sponsorship research by assessing the contribution of these constructs to fan purchase intentions at a Minor …
The Effects Of Gender On Perceptions Of Team Twitter Feeds, Galen Clavio, Patrick Walsh, Pat Coyle
The Effects Of Gender On Perceptions Of Team Twitter Feeds, Galen Clavio, Patrick Walsh, Pat Coyle
Global Sport Business Journal
As social media use by professional sport teams continues to grow, understanding who is using these outlets is crucial in order to best communicate with users. What has yet to be thoroughly examined is gender differences in usage of team Twitter feeds. By surveying fans from a variety of teams, this study examined gender differences in ratings of informational, commercial, and social interactions with the team’s Twitter feed, along with examining any demographic differences and usage of social-media enabled smartphones. Contrary to what previous research on sport media consumption would suggest, females rated nearly all Twitter functions at higher levels …
Creating Value At A Free Sporting Event: More Than Price, Todd Hall, Charles Jones
Creating Value At A Free Sporting Event: More Than Price, Todd Hall, Charles Jones
Global Sport Business Journal
In an environment where intercollegiate athletic directors are increasingly dealing with pressure to increase revenues, identifying and capitalizing on new sources of revenue can provide an unexpected benefit. However, when tradition dictates that spectators enter sport competitions free of charge, administrators must carefully weigh the outcomes of generating additional revenue against alienating fans who have come to expect certain levels of access to sporting events. Multiattribute theory (Ajzen & Fishbein, 1980) states that products and services are often comprised of many features or attributes making them more, or less desirable. In this study, a self-explicated conjoint analysis was employed to …
Exploring The Relationship Between Student-Athletes, Occupational Engagement, And Vocational Identity, Lacole Mcpherson
Exploring The Relationship Between Student-Athletes, Occupational Engagement, And Vocational Identity, Lacole Mcpherson
Global Sport Business Journal
Athletic departments in Football Bowl Subdivision (FBS) universities provide academic support services to student-athletes. Even though student-athletes receive career assistance from academic counselors, some studies have found they are behind non-athletes in career development. This study examines the relationship between athletic identity and career identity in student-athletes in comparison with non-athletes, between genders of student-athletes, and between earlier and later years in college for student-athletes using multiple instruments: Athletic Identity Measurement Scale; Vocational Identity Scale of the My Vocational Situation; and the Occupational Engagement Scale-Student. Using responses from 109 student-athletes and 277 non-athletes, this study found that no relationship existed …
Academic To Consultant: A Pilot Study On Sport Marketing Research, Windy Dees, Warren Whisenant, Brenda Pitts
Academic To Consultant: A Pilot Study On Sport Marketing Research, Windy Dees, Warren Whisenant, Brenda Pitts
Global Sport Business Journal
The purpose of this pilot study was to determine the level of consultancy currently taking place between Sport Management faculty and their respective athletic departments. The subjects of the study were Directors of Marketing of athletic departments within universities that offer Sport Management programs (N=201). A list of universities offering Sport Management programs in the United States was retrieved from the North American Society for Sport Management (NASSM) website. A link to an online survey was distributed to the Directors of Marketing via e-mail. Fifty-four useable responses were received for a response rate of 27%. Results of the pilot study, …
2013 Global Sport Business Association Conference Abstracts, Gsbj
2013 Global Sport Business Association Conference Abstracts, Gsbj
Global Sport Business Journal
No abstract provided.