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Hybrid Structural Health Monitoring Using Data-Driven Modal Analysis And Model-Based Bayesian Inference., Jice Zeng Dec 2021

Hybrid Structural Health Monitoring Using Data-Driven Modal Analysis And Model-Based Bayesian Inference., Jice Zeng

Electronic Theses and Dissertations

Civil infrastructures that are valuable assets for the public and owners must be adequately and periodically maintained to guarantee safety, continuous service, and avoid economic losses. Vibration-based structural health monitoring (VBSHM) has been a significant tool to assess the structural performance of civil infrastructures over the last decades. Challenges in VBSHM exist in two aspects: operational modal analysis (OMA) and Finite element model updating (FEMU). The former aims to extract natural frequency, damping ratio, and mode shapes using vibrational data under normal operation; the latter focuses on minimizing the discrepancies between measurements and model prediction. The main impediments to real-world …


All Roads Lead To Darrington: Building A Bluegrass Community In Western Washington, James W. Edgar Dec 2021

All Roads Lead To Darrington: Building A Bluegrass Community In Western Washington, James W. Edgar

Electronic Theses and Dissertations

Through the mid-twentieth century, a significant pattern of migration occurred between Appalachia and the Pacific Northwest, with Washington’s thriving timber industry offering compelling economic opportunities. Many workers and families from western North Carolina settled in the small mountain town of Darrington, Washington, frequently accompanied by their banjos and guitars. As a group of young bluegrass enthusiasts from Seattle established relationships with Darrington’s “Tar Heel” musicians, a collaborative music community formed, laying the foundation for the region’s contemporary bluegrass scene.

Drawn from a series of ethnographic interviews, this project illuminates the development of a bluegrass community in western Washington, while identifying …


Distinguishing Mustela From Neogale (Mustelidae) Through Both A Qualitative And Quantitative Analysis Of Skull And Tooth Morphology, Ronald W. Peery Dec 2021

Distinguishing Mustela From Neogale (Mustelidae) Through Both A Qualitative And Quantitative Analysis Of Skull And Tooth Morphology, Ronald W. Peery

Electronic Theses and Dissertations

Weasels and mink (Mustela and Neogale) can be difficult to distinguish osteologically due to similarities in morphology, thus suggesting the need for an accurate tool in distinguishing among taxa. This study utilized a combination of character state and stepwise discriminant function (DFA) analyses to examine potential distinguishing features of skull and tooth morphology. Measurements and ratios were collected from all 18 extant musteline species, as well as the extinct Neovison macrodon, Mustela rexroadensis, Mustela meltoni, Mustela gazini, and Mustela jacksoni. Unidentified musteline specimens from the Gray Fossil Site were also included. Results of …


Evaluation Of Risk And Protective Factors Of Substance Use In The National Association Of Intercollegiate Athletics., Richard D Weaver Jr. Dec 2021

Evaluation Of Risk And Protective Factors Of Substance Use In The National Association Of Intercollegiate Athletics., Richard D Weaver Jr.

Electronic Theses and Dissertations

The NCAA and NAIA have conducted prevalence studies of substance use in their organizations but little research into risk and protective factors that influence usage. Substance use is associated with an array of consequences including negative academic impacts, criminal charges, health risks, and mental health. As the most reported substances used by student-athletes the study focused on alcohol, marijuana, and nicotine. This study specifically examined several risk and protective factors impacting substance use. This study utilized a secondary data analysis of information gathered from the NAIA Substance Use and Abuse Study conducted in 2020 with student-athletes (N=2489). Descriptive statistics, parametric …


Investigation Of Mitochondrial Inheritance In The Smut Fungus Sporisorium Reilianum., Hector Eduardo Mendoza Dec 2021

Investigation Of Mitochondrial Inheritance In The Smut Fungus Sporisorium Reilianum., Hector Eduardo Mendoza

Electronic Theses and Dissertations

An important goal in evolutionary biology is to address the origin of Earth’s immense biodiversity through the evolution of complex sexual reproduction mechanisms in eukaryotes. Inheritance of mitochondria during sexual reproduction has received special attention in recent years, as these organelles cannot be synthesized de novo and must be transmitted from parent to offspring. The importance of these organelles far exceeds its common function as the energy-producing “powerhouse” of the cell, as it has been found to also be involved in fundamental processes like apoptosis, aging and metabolic homeostasis. Thus, appropriate inheritance of mitochondria is essential for growth and development …


The Impact Of Statin Use On Outcomes Of Diabetic Adult Patients Hospitalized For Community Acquired Pneumonia., Joel Lanceta Dec 2021

The Impact Of Statin Use On Outcomes Of Diabetic Adult Patients Hospitalized For Community Acquired Pneumonia., Joel Lanceta

Electronic Theses and Dissertations

BACKGROUND: Statins, a class of drugs that treat hyperlipidemia, may have an immunosuppressive effect for patients with community acquired pneumonia (CAP). Retrospective and in vitro studies have suggested an immunomodulatory, antioxidative and anticoagulant effects from statin use in patients with Type 2 Diabetes Mellitus (T2DM) hospitalized for CAP. Prospective studies that have tested any effect of statin therapy on patients with T2DM and CAP have not been found literature. To date, prospective studies showing of the effects statin therapy may have on T2DM patients hospitalized for CAP are not available. METHODS: This dissertation is a secondary analysis using deidentified data …


Estimating Treatment Effect On Medical Cost And Examining Medical Cost Trajectory Using Splines And Change Point Techniques., Indranil Ghosh Dec 2021

Estimating Treatment Effect On Medical Cost And Examining Medical Cost Trajectory Using Splines And Change Point Techniques., Indranil Ghosh

Electronic Theses and Dissertations

In the world of growing medical needs, other than the clinical outcomes, the cost of healthcare is one of the important aspects to evaluate. The cost of treatment could act as a decisive factor on which one to choose from two equally likely effective treatment options. In literature, the most used quantity for the cost of treatment is cumulative lifetime cost since the diagnosis of a disease. While it provides a bird' eye view of the treatment cost, it fails to capture the underlying pattern of the treatment cost trajectory. We developed a marginal structural functional model (MSFM) using an …


Role Of Meibum And Tear Phospholipids In The Evaporative Water Loss Associated With Dry Eye., Samiyyah M. Sledge Dec 2021

Role Of Meibum And Tear Phospholipids In The Evaporative Water Loss Associated With Dry Eye., Samiyyah M. Sledge

Electronic Theses and Dissertations

It is generally believed that the tear film lipid surface film inhibits the rate of evaporation (Revap) of the underlying tear aqueous. It is also generally believed that changes in the composition of the tear film lipid layer is responsible for an increase in Revap in patients with dry eye. Both of these ideas have never been proven. The purpose of the current studies was to test these ideas. Revap was measured in vitro gravimetrically. Lipid spreading was measured using Raman spectroscopy and microscopy. The influence of the following surface films on the Revap of the sub phase of physiologically …


Perceived Social Support, Family Relationships, And Health-Related Quality Of Life Among Women With Breast Cancer In Jordan., Hedaya Rateb Hina Dec 2021

Perceived Social Support, Family Relationships, And Health-Related Quality Of Life Among Women With Breast Cancer In Jordan., Hedaya Rateb Hina

Electronic Theses and Dissertations

Introduction: Breast cancer is the most common cancer among Jordanian women. Perceived social support (PSS) and family relationships are strongly associated with positive psychosocial outcomes and health-related quality of life (HRQoL). This area was widely explored in Western countries, but little attention was devoted to investigate this area in Middle East region. Purpose: to investigate the interrelationships among PSS, family relationships, and HRQoL of women with breast cancer in Jordan using an exploratory cross-sectional design. Method: The contextual model of HRQoL designed by Ashing-Giwa (2005) provided the foundation for this study. A total of 140 women were …


Sustainable Urban Groundwater Governance In Faisalabad, Pakistan: Challenges And Possibilities., Shahbaz Altaf Dec 2021

Sustainable Urban Groundwater Governance In Faisalabad, Pakistan: Challenges And Possibilities., Shahbaz Altaf

Electronic Theses and Dissertations

Groundwater use is high in developing countries, especially in places where municipal water authorities struggle to meet the water demand of their residents. To analyze the interactions between groundwater and piped water in the Global South context, Faisalabad, Pakistan was taken as the case study area. Using the Institutional Analysis and Development framework and Elinor Ostrom’s design principles as analysis tools, formal and informal institutions governing the piped water and groundwater, including their congruence with the social and ecological factors, were explored. The results showed that scarcity of piped water pushed people towards groundwater and the absence of informal and …


Modeling Driver Distraction Mechanism And Its Safety Impact In Automated Vehicle Environment., Song Wang Dec 2021

Modeling Driver Distraction Mechanism And Its Safety Impact In Automated Vehicle Environment., Song Wang

Electronic Theses and Dissertations

Automated Vehicle (AV) technology expects to enhance driving safety by eliminating human errors. However, driver distraction still exists under automated driving. The Society of Automotive Engineers (SAE) has defined six levels of driving automation from Level 0~5. Until achieving Level 5, human drivers are still needed. Therefore, the Human-Vehicle Interaction (HVI) necessarily diverts a driver’s attention away from driving. Existing research mainly focused on quantifying distraction in human-operated vehicles rather than in the AV environment. It causes a lack of knowledge on how AV distraction can be detected, quantified, and understood. Moreover, existing research in exploring AV distraction has mainly …


Additive Manufacturing Using Robotic Manipulators, Fdm, And Aerosol Jet Printers., Alexander Curry Dec 2021

Additive Manufacturing Using Robotic Manipulators, Fdm, And Aerosol Jet Printers., Alexander Curry

Electronic Theses and Dissertations

Additive manufacturing has created countless new opportunities for fabrication of devices in the past few years. Advances in additive manufacturing continue to change the way that many devices are fabricated by simplifying processes and often lowering cost. Fused deposition modeling (FDM) is the most common form of 3D printing. It is a well-developed process that can print various plastic materials into three-dimensional structures. This technology is used in a lot of industries for rapid prototyping and sometimes small batch manufacturing. It is very inexpensive, and a prototype can be created in a few hours, rather than days. This is useful …


An Investigation Into Energy-Material Properties Interaction In Additive Manufacturing Of Polymers., Pu Han Dec 2021

An Investigation Into Energy-Material Properties Interaction In Additive Manufacturing Of Polymers., Pu Han

Electronic Theses and Dissertations

Additive manufacturing (AM), known as three-dimensional (3D) printing, is a fabrication process to build 3D objects layer by layer based on computer aided design (CAD) model or digital 3D model. Fused filament fabrication (FFF) has become a preferred method for additive manufacturing due to its cost-effectiveness and flexibility. However, the parts built using FFF process suffer from lower mechanical strength compared to that fabricated using traditional method and rough surface finish. With this motivation, this dissertation aims to develop and implement a novel in-process laser assisted technique on FFF to heal the microstructure of FFF built objects by enhancing reptation …


Analyzing The Non-Isothermal Multiphasic Flow In Porous Media Through Strongly Coupled Thermo-Hydro-Mechanical Modeling., Mohammadreza Mir Tamizdoust Dec 2021

Analyzing The Non-Isothermal Multiphasic Flow In Porous Media Through Strongly Coupled Thermo-Hydro-Mechanical Modeling., Mohammadreza Mir Tamizdoust

Electronic Theses and Dissertations

Underground geo-structures and climate change can trigger coupled heat, moisture, and vapor flow in shallow and deep subsurface which is frequently referred to as non-isothermal multiphase flow. The coupled multiphasic flow in soil may induce volumetric shrinkage or expansion deformation depending on the thermo-hydraulic loading condition. In saturated porous media, temperature gradient and heat transfer may affect pore fluid pressure and/or pore fluid flow depending on thermal, mechanical, and hydraulic properties of the media and the saturating fluid. In vadose zones, the prediction of coupled nonisothermal multiphase flow in porous media has been the subject of many theoretical and experimental …


Computational Investigations Of The Photochemical Properties Of B12-Dependent Systems: From Solution To Enzymes., Megan Toda Mackintosh Dec 2021

Computational Investigations Of The Photochemical Properties Of B12-Dependent Systems: From Solution To Enzymes., Megan Toda Mackintosh

Electronic Theses and Dissertations

The photochemical properties of the B12 family of molecules (cobalamins = Cbls) have been known for many years yet only until the 21st century have applications for the light-sensitivity of Cbls come to the surface. Photolabile Cbls can be used for the delivery of therapeutics with spatial and temporal control, in the generation of hydroxyl radicals, and in nature, as demonstrated in the catalytic cycle of coenzyme B12-dependent photoreceptors. This dissertation describes the use of computational methods to explore the photochemical properties of Cbl systems including antivitamins B12, a thiolato-cobalamin, and the coenzyme B …


An Introductory Study Of Coal Fly Ash Enhancement For Heavy Metal Removal In Wastewater Treatment., Samuel T. Romes Dec 2021

An Introductory Study Of Coal Fly Ash Enhancement For Heavy Metal Removal In Wastewater Treatment., Samuel T. Romes

Electronic Theses and Dissertations

Coal Combustion Products are the materials that remain after pulverized coal is burned to generate electricity. The fine portion, fly ash, has many re-use capabilities across various industries. Most recent data shows that approximately 60% of fly ash produced in the United States was used with the largest re-use being concrete additives. This work aims to enhance fly ash via hydrothermal treatment in order to expand the re-use capabilities of the material. These materials were tested as adsorbents for heavy metal removal from wastewater samples. The metals tested for removal were Copper (II) Acetate, Cadmium Chloride, Boric Acid, Sodium Selenite, …


Coal Fly Ash Beneficiation For Reuse And Removal Of Boron, Cadmium, Chromium, Copper, And Selenium In Wastewater Treatment., Joseph E. Cahill Dec 2021

Coal Fly Ash Beneficiation For Reuse And Removal Of Boron, Cadmium, Chromium, Copper, And Selenium In Wastewater Treatment., Joseph E. Cahill

Electronic Theses and Dissertations

New regulations on coal-fired power plants make previously used wastewater treatment methods aimed to remove heavy metals obsolete. Therefore, there has been increased interest and investment into new technologies to treat coal-fired power plants effluent in the past few years. Traditionally, heavy metal removal technologies have been broken into three categories: physical, chemical or biological. However, with new regulations, each category by itself does not offer an ideal solution to removing acceptable concentrations of heavy metals found in the effluents at the coal-fired power plants. Here we report a novel proof-of-concept utilizing adsorption through ion-exchange/co-precipitation - chemical and physical - …


Scalable Synthesis Of Alumina Nanowires By Wet Chemical Method., Luis N Moreno Dec 2021

Scalable Synthesis Of Alumina Nanowires By Wet Chemical Method., Luis N Moreno

Electronic Theses and Dissertations

To satisfy an increasing demand for large-scale processes for producing alumina nanomaterials, a wet chemical method was evaluated. A potassium salt precursor was combined with aluminum to produce alumina – based nanowires. Compared with current methods such as thermal oxidation, sol-gel, and laser ablation, this method is highly scalable due to relatively low energy requirements and the ability to carry out the primary reaction under ambient conditions. The nanowire samples were evaluated using SEM, XRD, BET, and TEM to confirm morphology, phases present, and surface area. A porous nanowire structure was confirmed which has a BET surface area of 324.6 …


Update Of Multicellular Data Standard To Match Physicell "Compact" Output., Reid A Honeycutt Dec 2021

Update Of Multicellular Data Standard To Match Physicell "Compact" Output., Reid A Honeycutt

Electronic Theses and Dissertations

In the field of multicellular biology, it is currently very difficult for researchers to share digital data, due to a lack of standards for said data. Each laboratory will collect data from a particular project, which will describe only the features relevant to their research, and then present that data using written descriptions, charts, graphs, and images. This makes it difficult for the data produced by these studies be leveraged in other research efforts by scientists studying similar phenomena. An open-source, universal standard that attempts to meet this need is the MultiCellular Data Standard (MultiCellDS). MultiCellDS is described as a …


Design Of A 300cm2 Pemfc Stack With Force And Cfd Simulation To Optimize Flow Channels, Gasket Design, And Clamping Forces., Robert M. Ench Dec 2021

Design Of A 300cm2 Pemfc Stack With Force And Cfd Simulation To Optimize Flow Channels, Gasket Design, And Clamping Forces., Robert M. Ench

Electronic Theses and Dissertations

Proton exchange membrane fuel cells are important to the future of green energy as hydrogen can be made with green technologies and store energy for later use. Fuel cells can efficiently convert the hydrogen to electricity as needed. This study uses Solidworks simulation to make design improvements to the fuel cell before the prototype build stage of testing; this saves money and time by reducing the prototype builds needed.

In this study, a multi-channel serpentine design with two outlets versus a single outlet is evaluated using CFD to investigate pressure drop. Lower pressure drops are desirable as less energy input …


Solvent Engineering Of Molybdenum Disulfide Electrocatalyst For Hydrogen Evolution., Robert Carl Spalding Dec 2021

Solvent Engineering Of Molybdenum Disulfide Electrocatalyst For Hydrogen Evolution., Robert Carl Spalding

Electronic Theses and Dissertations

Energy is at an exponentially growing demand, and to keep up with these demands new technologies for renewable energy have received increased attention. Hydrogen plays a vital role in water electrolysis and fuel cells, as the hydrogen evolution reaction (HER) is the main step water splitting process. Most of the current electrocatalysts for HER are dominated by platinum and other precious metals due to their low over-potential and small Tafel slope, however, they are extremely costly. For this reason, cost-effective non-precious metal catalysts must be developed. Transition metal dichalcogenides, such as molybdenum disulfide (MoS2), are abundant and have recently shown …


Computational Modeling Of 3d-Printed Lactobacillus-Antibiotic Scaffolds For Bacterial Vaginosis., Veeresh P. Rai Dec 2021

Computational Modeling Of 3d-Printed Lactobacillus-Antibiotic Scaffolds For Bacterial Vaginosis., Veeresh P. Rai

Electronic Theses and Dissertations

The standard treatment for bacterial vaginosis (BV) is currently antibiotics, such as metronidazole, clindamycin, or tinidazole. These antibiotics are highly effective in getting rid of bacteria in the female reproductive tract (FRT); however, there are some bacteria that provide benefits to the FRT which also get expunged. While there are many strains of bacteria that play a beneficial role in the FRT, lactobacilli are among the most important. These bacteria are responsible for maintaining a healthy environment in the FRT via pH regulation by lactic acid metabolism. Antibiotics eliminate all bacteria from an environment, including lactobacilli, and as a result, …


Trained Immunity Enhances The Immune Response And Maintains Microbiome Diversity In Aging And Sepsis, P. Spencer Gill Dec 2021

Trained Immunity Enhances The Immune Response And Maintains Microbiome Diversity In Aging And Sepsis, P. Spencer Gill

Electronic Theses and Dissertations

The global population is rapidly aging. It is estimated that over the next thirty years, the number of individuals >60 years of age will increase by over a billion, and the number of individuals over age 80 may increase by 300 million. As humans age, our immune system becomes progressively weaker through a process called immune senescence. This age-related decrease in immune function increases susceptibility to infection and chronic diseases. Sepsis is a leading cause of death worldwide. Over the past two decades, there has been an increased incidence of sepsis which is due, in part, to our aging population …


Developing A Process To Select B2b Target Markets With A Focus On Siemens Simatic Controllers, Eva Limbrunner Dec 2021

Developing A Process To Select B2b Target Markets With A Focus On Siemens Simatic Controllers, Eva Limbrunner

Electronic Theses and Dissertations

The process to identify and describe target markets can be challenging for marketers due to the complexity of B2B markets and industrial products. This case-based study aims to bridge the gap between theory and praxis by developing a process to determine target markets for Siemens SIMATIC controllers, which are highly technological products designed for process control and used in industrial applications. The author conducted a literature review to investigate the current understanding of B2B market segmentation and target marketing and collected qualitative data from Siemens. This study defines segmentation variables leveraging segmentation models as a foundation to build and describe …


Correctional Career Pathways: A Jail Reentry Program Evaluation, Grace Gass Dec 2021

Correctional Career Pathways: A Jail Reentry Program Evaluation, Grace Gass

Electronic Theses and Dissertations

There are numerous types of reentry programs available to inmates to help avoid the cycle of recidivism. There is little research on the impacts of reentry programs in jail populations. This current study sought to provide more research in this area by evaluating a local jail reentry program’s effect on recidivism. A quasi-experimental design was used to estimate the program’s effectiveness by comparing the recidivism statistics of inmates that have participated in the reentry program to a control group of inmates that did not. Inmates in the control group were matched according to their gender, age, race, and current offense …


Role Of Ataxia Telangiectasia Mutated Kinase In Western-Type Diet-Induced Cardiac Outcomes Under Basal And Ischemic Conditions, Mary Wingard Dec 2021

Role Of Ataxia Telangiectasia Mutated Kinase In Western-Type Diet-Induced Cardiac Outcomes Under Basal And Ischemic Conditions, Mary Wingard

Electronic Theses and Dissertations

Ataxia-telangiectasia mutated kinase (ATM), a serine/threonine kinase, plays a role in DNA damage repair, redox sensing, and metabolism. In the heart, ATM contributes significantly in the myocardial infarction (MI)-induced cardiac remodeling with effects on fibrosis, hypertrophy, apoptosis and inflammation. This study investigates the role of ATM deficiency in 14 weeks Western-type diet (WD)-induced cardiac outcomes prior to and 1-day post-MI in a sex-specific manner using wild-type (WT) and ATM heterozygous knockout (hKO) mice. In male mice, ATM deficiency induced rapid body weight gain and preload-associated dysfunction, while WT mice displayed afterload-associated dysfunction 14 weeks post-WD. Myocyte apoptosis and hypertrophy were …


Lipidomic Analysis Of Various Developmental Stages Of Physcomitrium Patens, Deepshila Gautam Dec 2021

Lipidomic Analysis Of Various Developmental Stages Of Physcomitrium Patens, Deepshila Gautam

Electronic Theses and Dissertations

Lipids maintain fluidity of the cell membrane during the lifetime of all organisms. The moss Physcomitrium patens, an early land plant, enters reproductive phase under cold (15°C) conditions relative to its gametophytes (22°C). Thus, we hypothesized that their lipid content and composition would be distinct. Using ESI-MS/MS, we showed that the content and acyl composition of 11 lipid classes varied during development. Galactolipids were abundant in gametophytes but insignificant in sporophytes; among phospholipids, phosphatidylcholine was predominant in both phases. Although, sporophytes contained around five-fold less lipids than the gametophyte, their phosphatidic acid content, which accumulates during stress, was 18-fold …


Peer Recovery Support Specialists: Role Clarification And Fit Within The Recovery Ecosystems Of Central Appalachia, Angela Hagaman Dec 2021

Peer Recovery Support Specialists: Role Clarification And Fit Within The Recovery Ecosystems Of Central Appalachia, Angela Hagaman

Electronic Theses and Dissertations

The Peer Recovery Support Specialist (PRSS), a certified professional who self-identifies as being in recovery from a substance use disorder (SUD), mental illness, or co-occurring disorders, plays a key role in the ongoing transformation of SUD treatment from one of acute clinical service provision with documented short-term outcomes including symptom reduction, to a more holistic and comprehensive approach to long-term recovery. Empirical evidence specific to outcomes of PRSS working in the addiction treatment realm is sparse and equivocal, indicating the need for additional research and improved methods designed to explore the nature of the PRSS role and fit within the …


Computational Analysis Of The Spin Trapping Properties Of Lipoic Acid And Dihydrolipoic Acid, Matthew Bonfield Dec 2021

Computational Analysis Of The Spin Trapping Properties Of Lipoic Acid And Dihydrolipoic Acid, Matthew Bonfield

Electronic Theses and Dissertations

While the spin trapping properties of thiols have been investigated through EPR analysis and kinetics studies, few groups have studied these properties using strictly computational methods. In particular, α-lipoic acid (ALA) and its reduced form, dihydrolipoic acid (DHLA), one of the strongest endogenously produced antioxidants, show potential for being effective, naturally occurring spin traps for the trapping of reactive oxygen species. This research covers electronic structure calculations of ALA, DHLA, and their corresponding hydroxyl radical spin adducts, performed at the cc-pVDZ/B3LYP/DFT level of theory. The effects on DHLA introduced by other radicals such as ·OOH, ·OCH3, …


Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai Dec 2021

Movies That Sell: A Rhetorical Analysis Of Product Placements In Marvel Movies, Andrew Nii Okai Okai

Electronic Theses and Dissertations

The advancement of digital entertainment media has given audiences the ability to skip ads that do not interest them. Consequently, brands face the challenge of creating ads that can compel audiences and finding media outlets that can effectively reach target audiences. Brands today use product placements to promote their products because movie audiences are generally attentive to ads when they are incorporated in a movie’s narrative. Marvel Cinematic Universe is a globally recognized entertainment franchise that uses product placements strategically to promote brands in their movies and TV shows. In this study, I conduct rhetorical analyses of select product placements …