Digital Commons Network^™

Developing An Effective Integrated Marketing Communication Game Plan For Today’S Consumers: Examining Marketing Methods That Work And How To Make The Proper Strategy Adjustments To Remain Relevant In The Future, Michele M. Wisnesck

Electronic Theses and Dissertations

As a seasoned marketing professional, I’ve seen marketing trends and gimmicks come and go, but more critically, I’ve seen consumers shift their behavior in significant ways. The guiding research question for this project asks: With the constantly evolving marketing and consumer landscape and regular use of AI agents like ChatGPT or Google Gemini, how can marketing and communication professionals remain relevant? In short, the answer to this question is that integrated marketing communication (IMC) practitioners must adapt to ongoing consumer behavior changes brought on by technology advancements while leveraging a combination of traditional persuasive techniques, a variety of modern marketing …

The African American Pulpit And The Reconstruction Of Narrative Ground In The Black Community, Nathaniel Cox

Electronic Theses and Dissertations

This dissertation explores how the African American pulpit serves as a living wellspring for rebuilding stories, memory, and identity, a task made urgent by centuries of erasure, from the trauma of the Middle Passage to the ongoing reverberations of that violence. My central claim is that African American preaching, when viewed through the insight-rich frameworks of Gadamer, Burke, and Frankl, becomes not just a form of speech, but a lifeline. It helps reclaim "narrative ground": the deep roots of meaning, belonging, and shared purpose that nourish a wounded people and allow genuine flourishing.

The journey unfolds across six movements. Chapter …

Navigating Barriers: The Career Challenges Of Chinese Non-Stem Graduates In The U.S. Job Market, Dilin Li

Electronic Theses and Dissertations

This qualitative phenomenological study explored the career challenges faced by Chinese international graduates from non-STEM fields as they transition from U.S. higher education to the job market. While prior research has largely focused on STEM graduates who benefit from favorable visa policies and high labor demand, limited attention has been given to non-STEM students navigating structural, cultural, and social barriers to employment. Guided by the intellectual capital framework—which encompasses human, cultural, and social capital—this study examined how Chinese non-STEM graduates experience and respond to these barriers within the intersecting contexts of immigration policy, labor market expectations, and cultural adaptation.

Five …

St. John Henry Cardinal Newman’S Mariology: A Distinctively Patristic And English Understanding Of Marian Doctrine And Devotion, Erin Meikle

Electronic Theses and Dissertations

St. John Henry Newman’s understanding and reception of the dogma of divine motherhood grew during his pre-Catholic years. This study employs a form of reception theory to argue that Newman exercised reserve and compromise in his discourse on Mary’s identity as the Mother of God during both his evangelical and high church Anglican periods. The first three chapters conduct a historical investigation of Marian devotion and reception of the dogma of divine motherhood in England from the period of the apparition at Walsingham (1061) up until the nineteenth century. The analyses indicate that England had an intense Marian devotion and …

Does Self-Compassion Buffer Against The Potential Effects Of Perfectionism And Psychopathology On Non-Suicidal Self-Injury?, Natasha Bourgoin

Electronic Theses and Dissertations

University students with increased rates of reported perfectionism, anxiety, and depression, are vulnerable to non-suicidal self-injury (NSSI). However, not all students with psychological distress engage in NSSI, suggesting protective factors may help to mitigate this risk. The present study examined the relation between perfectionism and NSSI, via the mediating effects of anxiety and depression, and the moderating role of self-compassion. Participants were 338 university students (67% female; 87% White) who completed several self-report measures. Students with greater perfectionism reported higher levels of anxiety and depressive symptoms and, in turn, more NSSI engagement. Self-compassion and several self-compassionate domains attenuated connections between …

Artificial Intelligence Adoption Among Community College Faculty: A Comparative Analysis Of Rural And Urban Institutions, Morgan A. Saunders

Electronic Theses and Dissertations

The rapid emergence of artificial intelligence (AI) has created new opportunities and challenges for higher education institutions. Community colleges, which serve diverse student populations and play a significant role in workforce development, must determine. The purpose of this quantitative study was to investigate differences in artificial intelligence (AI) adoption, usage patterns, and perceptions of importance among faculty at two rural community colleges and two urban community colleges in the United States. Specifically, the study investigated whether statistically significant differences existed in the perceived importance of AI and in the number of AI tools used by faculty across institutional contexts. In …

The New Wild West: A Case Study Analysis Of The Communication Methods Surrounding Ai Infrastructure In West Texas, Thomas Sorensen

Electronic Theses and Dissertations

In the past several years, artificial intelligence has taken the world by storm. It has enabled numerous innovations across all sectors, and its usage continues to grow daily. This increase in demand for AI products has led to the development of AI data centers nationwide. Fueled by competition between the public and private sectors, many projects are underway. This study focuses on one such project in West Texas: the Stargate Data Center. This project is being constructed near Abilene, Texas, and has had an instrumental impact on the daily lives of its citizens. This research project seeks to answer the …

Social Reading And #Booktok: Exploring Emotion, Community, And Book Promotion On Tiktok, Courtney B. Thompson

Electronic Theses and Dissertations

This study examines how BookTok, a subcommunity centered on reading, functions as a social and emotional domain that shapes contemporary reading culture. Discourse analysis of the most popular videos within the BookTok subspace revealed commonalities in how creators expressed their emotions through text, language, and audio. Patterns of emotional devastation were also present in the discourse, pointing to affective-discursive practices circulating the community. Moreover, a content analysis of the books being promoted across highly engaged BookTok videos uncovered significant themes of romance and an appreciation for modern fiction novels.

Findings suggest that reading functions as a social experience that is …

Empowering Women Journalists’ Preparedness: An Evaluation Of Hostile Environment First Aid Training (Hefat) And Its Implementation In Academic Journalism Programs, Vanessa Charlot

Electronic Theses and Dissertations

This Dissertation in Practice examines the potential integration of gender-sensitive Hostile Environment and First Aid Training (HEFAT) into journalism education to enhance the preparedness of women journalists for high-risk reporting contexts. Manuscript I investigates existing gaps in curricula, highlighting the distinct physical, psychological, and ethical risks encountered by women in hostile environments. Manuscript II outlines a framework for qualitatively evaluating an adapted HEFAT program, considering how identity-informed and trauma-sensitive approaches might strengthen student safety, resilience, and ethical decision-making. Manuscript III explores leadership strategies for implementing inclusive, trauma-informed HEFAT curricula, emphasizing reflexive practice and self-authorship as mechanisms for fostering transformative, equity-driven …

Media Framing Of Peace And Justice In Post Conflict Societies: Rwanda And Colombia In Focus, Ahmer Anwar Khan

Electronic Theses and Dissertations

This study investigates how traditional journalism frames peace and justice in post-conflict societies, using Rwanda and Colombia as comparative case studies. It explores the role of media in shaping public discourse around transitional justice, reconciliation, and national healing. The findings indicate that Rwanda’s media adopted a justice-first framing, emphasizing accountability and moral restoration through mechanisms such as the International Criminal Tribunal for Rwanda (ICTR) and the Gacaca courts. In contrast, Colombian journalism during the 2012–2016 peace negotiations with the FARC guerrilla group prioritized peace-first framing, portraying dialogue and reintegration as essential to ending decades of violence. These divergent approaches reflect …

Computational Investigation Of Nanoconfinement Effects On Gas Separation In Copolymer/Ionic Liquid Membranes, Azam Salmankhani

Electronic Theses and Dissertations

The separation of carbon dioxide (CO2) from methane (CH4) is a critical process in natural gas upgrading and carbon management, yet conventional membrane materials suffer from inherent trade offs between selectivity and permeability. Ionic liquid (IL)-based membranes offer high CO2 affinity and tunable chemistry, but the mechanisms governing gas transport under nanoconfinement remain poorly understood, especially the roles of confinement geometry and interfacial ordering in controlling gas selectivity and permeability. This dissertation addresses this challenge through a multiscale computational investigation of nanoconfined ionic liquid membranes. Mesoscale simulations are used to determine how block copolymer composition and ionic liquid loading control …

Timing Of Parental Divorce And Spiritual Behavior In Young Adulthood: A Quantitative Study, Marcus A. North

Electronic Theses and Dissertations

Background: While the literature on divorce and its impacts on children currently is quite robust, additional information can be contributed to specific factors that impact spiritual outcomes later in life. This research study sought to investigate the relationship between a child’s age at the time of their parents’ divorce and their subsequent spiritual behavior in young adulthood.

Methods: Cross-sectional survey was created, utilizing two previously validated instruments: Daily Spiritual Experiences Scale (DSES) and the Centrality of Religiosity Scale (CRS-15). The survey was administered online through Qualtrics software; participants were recruited through non-random purposive sampling, as well as participant snowballing.

Results: …

A Phenomenological Study: Examining Organizational Change Initiatives Within The U.S. Army To Influence Racial Climate, Reginald Gerald Dash Ii

Electronic Theses and Dissertations

This research study was aimed at examining organizational change initiatives influencing the racial climate among African American soldiers in the United States (U.S.) Army. African Americans comprise a significant portion of the U.S. Army. However, African Americans’ significant contributions do not readily translate into “equal treatment”, which includes proportional representation at the highest levels of leadership. African Americans in the U.S. Army face career navigation challenges rooted in systemic racial division. The goal of this qualitative phenomenological study was to add African American soldiers’ voices to the existing literature by interviewing African American soldiers with at least five years of …

Critical Improvisation: Black Secondary Graduates’ Experiences Of Student Voice, Lauren Malara

Electronic Theses and Dissertations

The purpose of this study was to describe Black secondary graduates’ experience of improvisational comedy through the framework of Student Voice. Amid silencing legislative bans in education, the study aimed to critically make meaning of participants’ shared experiences of Theater Games and provide insight into the critical applications of improvisation as a tool to develop student leaders. The study employed a hermeneutical phenomenological design, sampling six Black graduates that participated in improvisational courses as part of the secondary curriculum. Data collection included a demographic questionnaire, semi-structured interviews, and participant journals. The findings of a thematic analysis indicate that improvisation developed …

“Con Ăn Cơm Chưa?” (“Have You Eaten Yet?”): Foodways, Identity, And Generational Place-Making For Vietnamese Women In Memphis, Alana Freimanis

Electronic Theses and Dissertations

This qualitative study examines the role of food within community tactics for mobilization and negotiation. In order to do so, this study employs a mixed-methods approach of semi-structured interviews, participant observations, and archival analysis, to answer questions around how participants subvert historically racialized narratives around Vietnamese immigrant’s labor, family, and identity. Specifically, how do Vietnamese American women in Memphis use food labor to negotiate racialized immigrant identities and mobilize cultural and community power within the constraints of gendered expectations, class position, and racial stereotypes? Furthermore, this research focuses on Vietnamese women’s positionality, centering women chefs and community leaders as the …

Mining The Body: Racial Capitalism And The Embodied Sacrifice Zone, Regina Marie Young

Electronic Theses and Dissertations

Mining the Body: Racial Capitalism and the Sacrifice Zone of the Body examines 20th and 21st-century American literature, excavating the ways in which mining not only extracted resources from the earth, but also mined the bodies of their workers for their labor, often ignoring safety in the name of economy. This extraction of coal and of labor, along with its attendant exploitations, sparked unionization and labor movements throughout the century, as miners were frequently at the forefront of asserting their rights in response to this treatment. Using a framework that relies on both environmental criticism, such as Rob Nixon’s Slow …

Right (Or Wrong) To Bear Arms: Regional-Campus Women Students' Perceptions Of Campus Carry, Daniel Christian

Electronic Theses and Dissertations

Campus carry legislation remains one of the most contested higher education policy issues in the United States, particularly in states where concealed carry permit holders may legally carry firearms on public college campuses. Although prior research has included women as one of many demographics, there is a dearth of scholarship that focuses on college women exclusively to investigate their response to campus carry. This gap is concerning given documented gender differences in attitudes toward gun policy and the disproportionate impact of sexual violence and safety concerns on women in collegiate settings.

To fill a gap in the literature, the proposed …

Invisible: An Autoethnographic Study Of Teaching And Learning With Physical Disabilities And Neurodivergence, Amanda Josephine Austin Goodwin

Electronic Theses and Dissertations

In this autoethnographic study, vignettes of a female high school teacher and graduate student with invisible disabilities are analyzed through the lens of Critical Disability Theory. This study provides teachers, administrators, and policy makers with a first-hand account of some of the barriers individuals with invisible disabilities face. Policies, environments, and practices in K-12 education, higher education, and broader society are analyzed. Advancements in inclusivity and accessibility as well as improvements in teacher education programs are suggested. Reflection throughout this study, three core themes emerged: listen, believe, and support individuals with invisible disabilities.

Exploring Integrated Arts Education For Students With Autism, Karen Denise Harrison

Electronic Theses and Dissertations

Students with autism spectrum disorder (ASD) are often misunderstood because of challenges in communication, social-emotional development, and sensory processing. Neuroscience research highlights that individuals with ASD process information and stimuli differently, particularly in areas related to sensory integration, executive functioning, and emotional regulation. Traditional educational methods often isolate these students from their neurotypical peers, reducing opportunities to engage meaningfully with standards-based curricula. Integrated arts education offers an alternative approach, aligning with neuroscience principles by engaging multiple brain regions through movement, rhythm, imagery, and creativity, allowing students with ASD to demonstrate their learning through project-based and creative experiences that meet diverse …

Young Alumni Engagement At The University Of Mississippi: A Qualitative Study On Recent Graduate Perceptions Of The Ole Miss Alumni Association, Mary Kate Skelton

Electronic Theses and Dissertations

Declining government funding for higher education has led universities to progressively rely on private donations from alumni and donors. Mississippi’s budget for higher education has decreased by $6.6 billion from FY08 to FY18 (Mitchell et al., 2019). As financial pressure increases, the role of alumni association offices has become crucial in securing financial support for scholarships, infrastructure, research, and campus life (McDonough, 2017). With alumni contributing over $59.9 billion in private funds to higher education in 2022, their support is vital for colleges and universities to meet financial and academic goals (CASE, 2023). Early engagement of young alumni is critical …

Could Grange Membership Reduce Brain Drain?: Perceptions Of Student Fraternal Members On Returning To Rural America After Graduation, Amanda Leigh Brozana

Electronic Theses and Dissertations

Rural communities across the United States continue to experience population decline as young adults with postsecondary aspirations often leave their hometowns in pursuit of educational and economic opportunities. This migration, commonly referred to as rural brain drain, is often a result of the cumulative effects of limited access to postsecondary resources, career pathways, and community infrastructure that support rural retention. While extensive research documents the economic and educational dimensions of this phenomenon, fewer studies explore the influence of social, civic, and fraternal organizations on sustaining rural identity and fostering connection to place. This Dissertation in Practice proposes a study to …

Retail Investor Responses To Accounting Disclosures Using Trade-Level Evidence, Matthew Oakes

Electronic Theses and Dissertations

Retail trading is experiencing remarkable growth amongst the current capital markets driven by many advancements such as commission free trading, fintech applications, and fractional share trading. Prior literature documents differing opinions on the capabilities of retail traders, often describing these traders as noise or attention-based traders. Whether these investors trade on complex accounting information remains an empirical question. In this study, I investigate whether retail investors respond to and incorporate accounting disclosures in their trading decisions by examining financial restatements, going concern opinions, and material weakness disclosures. I analyze retail activity using the quote midpoint method and fractional share trades. …

Adversarial Llm-Gans For Robust Synthetic Pharmaceutical Data In Self-Emulsifying Drug Delivery Systems, Samiul Islam Niloy

Electronic Theses and Dissertations

The formulation of self-emulsifying drug delivery systems (SEDDS) represents a pivotal advancement in improving the oral bio-availability of poorly water-soluble pharmaceutical compounds, yet traditional development is heavily hindered by limited experimental datasets and the complexity of predicting key quality attributes like nanoparticle size and drug release profiles. Because empirical methodologies struggle to balance formulation constraints with predictive accuracy, this research introduces a comprehensive framework that leverages state-of-the-art generative artificial intelligence to synthesize realistic, constraint-compliant SEDDS datasets. The study proposes two primary methodologies to overcome data scarcity: a novel Drug Formulation Agent (DFA) powered by Large Language Models (LLMs) and a …

A Framing Analysis Of The Uvalde School Shooting In Two National Newspapers, S M Shams Rahman

Electronic Theses and Dissertations

This study investigates the media framing of the May 24, 2022, shooting at the Robb Elementary School in Uvalde, Texas, by comparing the coverage of two national newspapers, The Washington Post and The New York Times. Using the spatial-temporal scheme provided by Chyi & McCombs (2004), this study conducted a quantitative content analysis of 241 samples from a month’s coverage of the event in the two newspapers. The study attempted to identify whether there was any difference in the use of spatial, temporal, and spatial-temporal combination frames between the two newspapers, and whether there were any significant frame-changing patterns in …

Iterative Decoding For Sccpm With Markov And Hidden Markov Sources, Zhijie Guo

Electronic Theses and Dissertations

Continuous Phase Modulation (CPM) is an excellent digital modulation scheme recognized for its constant envelope property, continuous phase transitions, and inherent memory. These characteristics enable excellent spectral and power efficiency, allow compatibility with nonlinear amplifiers, and make CPM particularly attractive for power- and bandwidth-constrained applications such as satellite and deep space communications. Serially Concatenated Continuous Phase Modulation (SCCPM) with iterative decoding further improves error performance, and its flexibility enables it to evolve alongside state-of-the-art channel coding technologies and show significant potential for performance enhancement.

This dissertation investigates SCCPM systems with binary Markov and Hidden Markov Model (HMM) data sources and …

Development And Evaluation Of Ros-Responsive Thioketal-Capped Mesoporous Silica Nanoparticles For Dual Drug Delivery Of Moxifloxacin And Curcumin In Wound Healing, Saiganesh Pothuraju

Electronic Theses and Dissertations

Chronic infected wounds remain a major clinical challenge because elevated reactive oxygen species (ROS) in the wound microenvironment sustain inflammation, damage regenerating tissue, and limit the effectiveness of conventional antimicrobial and anti-inflammatory therapy. To address this problem, this study aimed to develop ROS-responsive thioketal-capped mesoporous silica nanoparticles (TK-MSNs) for the dual delivery of moxifloxacin (MOX) and curcumin (CUR) to support the management of infected wounds. Mesoporous silica nanoparticles (MSNs) were synthesised using tetraethyl orthosilicate (TEOS) and cetyltrimethylammonium bromide (CTAB), followed by template removal, amino-functionalization with 3-aminopropyltriethoxysilane (APTES), and sequential loading of MOX and CUR. ROS-responsive capping was then achieved using …

With Equity And Inclusivity For All: Self-Reported Preparedness Of Band Directors To Teach Students With Exceptional Needs, Kendra Jenkins Lee

Electronic Theses and Dissertations

The traditional memory theory of personal identity relies on an implicit storage model of memory to explain how the self persists over time. This model assumes that memories endure as stable representations that can be accurately retrieved, and that such representational continuity grounds diachronic identity. However, contemporary cognitive science demonstrates that remembering is an active and reconstructive process. Each act of recall reorganizes and transforms prior experience during the window of ecphory. This reconstructive reality poses a significant philosophical challenge. If memory is inherently unstable and transformable, it cannot straightforwardly ground the kind of continuity the theory requires.

In this …

Developing A Noticing Skill Of Learners Of Jfl Through Writing With Chatgpt, Anna Suzuki

Electronic Theses and Dissertations

Acquiring an additional language, especially whose linguistic systems differ from a learner’s first language, such as English and Japanese, is quite challenging. However, the improvement of technology such as Artificial Intelligence (AI) has some potential in supporting language learning.

This study investigated how ChatGPT can assist learners of Japanese whose first language is English in writing Japanese narrative of a 4-panel story and what learners notice comparing their Japanese writing with ChatGPT’s production. This study followed three steps: writing, an online survey, and a one-on-one interview. Four undergraduate students who were taking either a 200-, 300- or 400-level Japanese course …

Hereditary Transmission Of Drumming Among The Anlo-Ewe: The Case Of Agbodo/Amuzu Family Of Hatsukorfe, Denu, Volta Region, Ghana, Ernest Elikplim Kwabla Adonoo

Electronic Theses and Dissertations

This study examines the hereditary transmission of drumming among the Anlo-Ewe of southeastern Ghana, focusing on the Agbodo/Amuzu family of Hatsuk?ƒe in the Volta Region. Situated within ethnomusicological discourse on traditional Anlo-Ewe musical practices and the specialized roles of the researched family, who are drummers of the exclusive Ye?e religious tradition, this research argues that drumming in this context is not merely a musical activity but a complex system of communication, identity, ritual authority, and cultural continuity. The study fills and addresses a significant gap in existing scholarship on the Anlo-Ewe music, which has largely emphasized community dance-drumming and institutional …

The “Meta-Country” Of Morgan Wallen: Authenticity Signaling In Contemporary Country Music, Ryley Fallon

Electronic Theses and Dissertations

Country music artist Morgan Wallen has dominated sales charts and streaming numbers on digital platforms such as Facebook, Instagram, and TikTok. Wallen has also crafted his own image of what it means to be “country,” distilling it into the usual, hyper-recognizable motifs of whiskey and trucks while transitioning them onto new media platforms. In addition, Wallen maintains his small-town Tennessee boy image despite conquering massive digital landscapes. This thesis argues that Morgan Wallen exemplifies a new phase of country music, “metacountry.” “Meta-country,” as detailed in this thesis, refers to the continuation of country music’s commercialization into the digital space in …