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Visual Rhetoric In Outdoor Advertising, Marja Seliger
Visual Rhetoric In Outdoor Advertising, Marja Seliger
DRS Biennial Conference Series
The paper presents a research, the aim of which is to find out how graphic expressions and visual language can be used for persuasion. The research material consists of outdoor advertisements photographed in their actual exhibition places in a city environment. Outdoor advertising media, which are used to communicate visual messages from a sender to several addressees, participate in building the visual city culture and open manifold solutions in design. The visual language used in the research material is analyzed in order to find out how advertising messages, their denotations and connotations, are constructed and how arguments used for persuasion …
Affective Sustainability. Is This What Timelessness Really Means?, Kristina Borjesson
Affective Sustainability. Is This What Timelessness Really Means?, Kristina Borjesson
DRS Biennial Conference Series
Sustainability is always about regard to the environment: an intelligent use of resources and not returning to nature what it cannot degrade without long-term damage. Politics, business and thus research have been predominantly concerned with the direct impact on the environment of the diverse human activities in our society. There is of course awareness about all the indirect effects caused by these activities but as these effects are more complicated to identify and calculate, it could reasonably be suggested that these have not got the same attention and hence have not been thoroughly explored. Important resources are required for the …
Media Communication, Consumption And Use: The Changing Role Of The Designer, Leon Cruickshank, Martyn Evans
Media Communication, Consumption And Use: The Changing Role Of The Designer, Leon Cruickshank, Martyn Evans
DRS Biennial Conference Series
Consumers are changing the way in which they create, experience and consume media. User Generated Content (UGC) marks a shift in the way in which ordinary people are now able to contribute to the creation of media. They have become active citizens in what is now a two way conversation. The advent of UGC has created new challenges for communication designers who now need to take on the role of a facilitator in this process. The challenge for communication design is not only to identify appropriate methods for communication, but to understand how best to facilitate connections between users such …
Authorities/Knowledge/Beliefs/Outcomes: 'Governing' In The Profession Of Graphic Design In The Us, Kate Ann B Lamere
Authorities/Knowledge/Beliefs/Outcomes: 'Governing' In The Profession Of Graphic Design In The Us, Kate Ann B Lamere
DRS Biennial Conference Series
This exploratory research examines an under-evaluated aspect of graphic design in the United States: the nature of the profession. Discourse analysis that applies the theory of governmentality is used to assess previously collected, open-ended interviews with graphic designers, as well as other source material. Based on the late work of Michel Foucault, governmentality considers how authorities govern through the creation and dissemination of knowledge, which works through individuals' desires and beliefs and leads to unpredictable outcomes. In this research, two ‘authorities' within the graphic design profession are identified and considered – design competitions and graphic design higher education. Both authorities …
Designing In The Street: Innovation In-Situ, Wendy March, Bas Raijmakers
Designing In The Street: Innovation In-Situ, Wendy March, Bas Raijmakers
DRS Biennial Conference Series
This paper suggests that taking the design process into the field and constantly engaging with the site to observe, intervene, brainstorm, prototype and create fosters unique forms of inspiration and innovation. How does a consideration of participation of both the designer and the user in the space change the design process? With participation comes understanding of the situation and by elaborating on possible futures with users, designers can find lucid innovations. We describe a project conducted by students from the Interaction Design course at the Royal College of Art in London which used a variety of approaches to speculate on …
Visual Rhetoric And The Special Eloquence Of Visual Form, Leslie Atzmon
Visual Rhetoric And The Special Eloquence Of Visual Form, Leslie Atzmon
DRS Biennial Conference Series
Despite the recent flurry of interest in the visual, the written word continues to dominate as both the focus and medium of deep analysis. I suggest that we ought to challenge this paradigm by questioning the privileging of the verbal in western culture in general and the academy in particular. I propose that one way to do so is to elevate visual rhetoric to equal status with verbal rhetoric. Unfortunately, when visual entities are “elevated,” the “elevator” commonly turns to framing strategies that isolate artifacts from the broader cultural contexts in which they are created and used. Not only does …
Are We Designing Female Audiences? The Case Of Beme.Com A Women’S Commercial Online Portal, N M Sadowska
Are We Designing Female Audiences? The Case Of Beme.Com A Women’S Commercial Online Portal, N M Sadowska
DRS Biennial Conference Series
Feminist critique of design practice has drawn attention to continuing problems women have as design practitioners and design consumers. A case study analysis of BEME.com, a commercial online portal design for female Internet users, offers an opportunity to address some of the issues such a critique raises. Notwithstanding that Internet technology and design offer new means of communicating with women, a feminist critique highlights that particularly within a commercial context there is an unwillingness within design practice to problematise its participation in the processes that embody gendered meanings. Instead, gender frequently features as part of design practitioners’ creative toolkit when …
The Designed Object That We Know And See, D. M. Büchler, M. A. R Biggs
The Designed Object That We Know And See, D. M. Büchler, M. A. R Biggs
DRS Biennial Conference Series
This paper discusses perception of the designed object and how our knowledge impacts on our visual perception of that designed object. It expands on the notion of interpretation both in the context of material culture and in the context of psychology. It explains how the approach to interpretation in both disciplines relies on an active observer/perceiver. The issue of perception of the designed object is approached using the theories of the perceptual psychologist Richard L. Gregory. His work is shown to be especially relevant because there is a degree of commonality between his view of interpretation and that of material …
Wallpaper Tiger: The Florence Broadhurst Collection And The Questions Of Cultural Appropriation In Design., Vicki Karaminas, Alana Clifton-Cunningham
Wallpaper Tiger: The Florence Broadhurst Collection And The Questions Of Cultural Appropriation In Design., Vicki Karaminas, Alana Clifton-Cunningham
DRS Biennial Conference Series
In 1959, Sydney based textile designer Florence Broadhurst emerged on the design scene with a collection of prints inspired by Japanese motifs; Art Nouveau and Deco swirls, abstract weaves and traditional tapestry designs. Setting up her studio in the heart of avant-garde Paddington with a team of young designers and screen printers at her side, Florence Broadhurst, also known as ‘Madame Pellier’, began creating her lavish, bold coloured designs. These eclectic prints were extensively utilised for wallpaper and interior furnishings and introduced the Australian post war consumer to vibrant geometric patterns and valiant colour plans. If one examines the cultural …
Power To The People: Electricity And Domestic Design., Kathleen Connellan, Jim Moss
Power To The People: Electricity And Domestic Design., Kathleen Connellan, Jim Moss
DRS Biennial Conference Series
The paper will tease out a number of tensions including domestic product design and designed domesticity, particularly within the post World War 2 emphasis of embracing electricity into the home with all of its concomitant ‘labour saving’ devices. Pre –Apartheid South Africa will be used as a context for a domestic engagement of a different kind – one in which black African maids in a starched white aprons and headscarfs worked silently as the best of white goods were promoted as doing. This situation flew in the face of emerging modernist tendencies. It created the unresolved tension between the white …
Design Methods For Cross-Cultural Collaborative Design Project., Kun-Pyo Lee
Design Methods For Cross-Cultural Collaborative Design Project., Kun-Pyo Lee
DRS Biennial Conference Series
As ‘globalization’ becomes hot buzzword, designers begin to deal with culture in serious manner than ever. However, in design field, major topics in cultural design have been limited mainly around identifying aesthetic stereotypes such as national shape or color preferences. Furthermore, major methods of cultural design were limited only in designer’s personal intuition or pencil and paper survey that requires time and effort. Considering these background and needs of the study, the study sets the objective as ‘to develop frameworks of design methods for cross-cultural collaborative design project.’ At first, culture was defined as one having structure with multi-layers including …
A Cross-Cultural Study On Colour Emotion And Colour Harmony., Li-Chen Ou, Ming Ronnier Luo, Guihua Cui, Angela Wright, Andrée Woodcock, Monica Billger, Beata Stahre, Rafael Huertas, Alain Tremeau, Eric Dinet, Klaus Richter
A Cross-Cultural Study On Colour Emotion And Colour Harmony., Li-Chen Ou, Ming Ronnier Luo, Guihua Cui, Angela Wright, Andrée Woodcock, Monica Billger, Beata Stahre, Rafael Huertas, Alain Tremeau, Eric Dinet, Klaus Richter
DRS Biennial Conference Series
This study investigates: (a) the relationship between colour combinations and adjective combinations and (b) to verify the colour harmony theory developed by Angela Wright (called the Wright theory in this study). Two experiments were carried out with subjects from the following six countries: Britain, China, France, Germany, Spain, and Sweden. In Experiment 1, 100 adjectives and 32 colours were used as stimuli presented on a calibrated Cathode Ray Tube (CRT) monitor. All the colour stimuli were selected evenly from four colour groups, CG 1 to CG 4, which were defined according to the Wright theory, and so were the adjectives, …
Notions Of Practice: Design As Facilitation For Interactive Social Systems., Penny Hagen
Notions Of Practice: Design As Facilitation For Interactive Social Systems., Penny Hagen
DRS Biennial Conference Series
This paper introduces the notion of ‘design as facilitation’ identifying some of the places it features in current research, and how it informs design of interactive social systems, such as multi-user communication technologies. This research is motivated by the shift in focus from the technical to the social in technology. A parallel shift in the notion of design practice is suggested in the move to understand interactive systems in relation to users as seen in design theory and interaction design research and methodology (Dourish 2001), (Preece et al 2002), (Winograd 1997). By examining the commonalities that exist in four different …
Disciplining Creativity: Neoliberalism And Design Education In New Zealand., Amanda Bill
Disciplining Creativity: Neoliberalism And Design Education In New Zealand., Amanda Bill
DRS Biennial Conference Series
Two decades of educational reform in New Zealand have resulted in one of the most market-oriented regimes of higher education in the OECD. In this environment, enrolments in design and other creative degree courses that seem to provide an opportunity for individual expression and self-development have greatly increased. However, representatives of traditional industry sectors complain that there are hardly any jobs for these graduates, and little in the way of career paths. The situation thus seems to confound human capital approaches to education policy, in which tactics such as high fees and student loans are meant to exert a conservative …
The Panoramic Narrative And The Production Of Historical Consciousness: This Is Australia., Denise Whitehouse
The Panoramic Narrative And The Production Of Historical Consciousness: This Is Australia., Denise Whitehouse
DRS Biennial Conference Series
This paper takes a cross-disciplinary approach drawing on developments in Australian historical and cultural studies to investigate the role of design in the production of national cultures and more specifically the construction of colonising histories. It argues that in modern settler nations such as Australia, graphic design has had a significant role in the shaping of the public imagination of nationhood. This paper investigates the historical involvement of the graphic designer in constructing the visual vocabulary and communication strategies of the modern panoramic narrative and its origins in 1930s when business and government turned to modern design to bring aesthetic …
Research Through Design: Observational Research For Sustainability., Abby Mellick Lopes
Research Through Design: Observational Research For Sustainability., Abby Mellick Lopes
DRS Biennial Conference Series
The aim of this paper is to develop an effective observational research method that will foster a practical sense for sustainability in student designers. It brings together the social science derived research method of observing material culture with the ergonomic method of heuristics, whereby the physical object guides self-learning. It takes an action-research approach to the theory/practice divide, arguing that theory best makes sense for the form-focussed designer in ‘concrete’ situations in which the designer is engaged. It also reflects upon the experience of teaching this form of observational research to industrial design students. The presentation will use a series …
Ontological Depth Of The Designed Object From Instrumental Reason To Reflective Judgement, J. Verwijnen
Ontological Depth Of The Designed Object From Instrumental Reason To Reflective Judgement, J. Verwijnen
DRS Biennial Conference Series
This paper states that in order to contribute to epistemology design must clarify its ontological perspective. The act of designing occupies a position fundamentally different from the natural sciences that examine only things or matter and is also beyond the social sciences that deal with people and their relations. In this paper design departs from the relationship of people and things, of subjects and objects. It proposes that within the relationship of subjects to objects, of people to things and thus also of designers to the products they design, there are three different ontological positions. A corresponding epistemological position of …
Human Factors Considerations In Human-Webpad Interaction – A Discussion On Color Application, C-H. Chen, Y-T. Chen, B-C. Chiou
Human Factors Considerations In Human-Webpad Interaction – A Discussion On Color Application, C-H. Chen, Y-T. Chen, B-C. Chiou
DRS Biennial Conference Series
The purpose of this study is to explore the role of color in human-Webpad interaction based on a model of human factors. Color is a prominent and prevailing visual stimulus encountered by humans daily. It affects how humans process information perceptually and cognitively. Four important design issues pertaining to the model of human factors, i.e., issues concerning humans, Webpad technology, user interface, and environment, are discussed in this paper. The authors hope that this discussion can be utilized to improve the applications of color in Webpad user interface design and, at the same time, point us towards the right direction …
The Study Of Design And The Ethically Reflexive Student, C. Crouch
The Study Of Design And The Ethically Reflexive Student, C. Crouch
DRS Biennial Conference Series
The core units in the Visual Culture course at the School of Visual Arts, Edith Cowan University, draw heavily upon key concepts in post-colonial theory. Particularly the premises of the social and political inequality of much cultural exchange, and the ultimate impossibility of cross-cultural understanding. These are considered essential for practice in a multi-culture such as Australia’s. Despite this contextualisation, during a final year professional practice tutorial, a group of students dealing with Aboriginal copyright law argued that cultural appropriation was simply a matter of formal stylistic borrowing. They proposed that designing was an unproblematic union of expression and technical …