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Articles 10531 - 10560 of 15281
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Development Of Prediction Model For Chronic Kidney Disease In Type 2 Diabetics In Thailand, Wilailuck Tuntayothin
Development Of Prediction Model For Chronic Kidney Disease In Type 2 Diabetics In Thailand, Wilailuck Tuntayothin
Chulalongkorn University Theses and Dissertations (Chula ETD)
Diabetes mellitus (DM) is a major contributing factor that leads to end stage renal disease (ESRD) with unsuitable clinical management. Chornic kidney disease (CKD) prediction model could prevent the progression of CKD to ESRD. However, current CKD prediction models in patients with type 2 DM were developed to predict ESRD. This study aimed to develop prediction model for CKD stage 3 in patients with type 2 DM in Thailand. This was a 10-year retrospective cohort study obtaining data of patients with type 2 DM from electronic database of Taksin hospital during 1 January 2008 to 31 December 2017. The outcome …
Situation Analysis Of Drug Product Information Provision In Yangon And Review On Consumer Drug Information Guidelines Across Countries, Zar Ni Win
Chulalongkorn University Theses and Dissertations (Chula ETD)
The appropriate drug use and successful treatment relies heavily on how patients administer medicines by themselves and thus healthcare knowledge and drug information become crucial for them. Firstly, content analysis was conducted to evaluate drug product information attached with the 30 drug samples of three drug classes. To evaluate written and verbal drug information, standardized simulated patient survey was conducted by using Mefenamic Acid provided in community pharmacies around Yangon. In the second step of this study, targeted literature review was performed to identify and compare different regulations of PILs and PIL development guidelines in terms of contents, designs and …
The Thai Perception Of The Bounds Of Masculinity: An Analysis Of Boys’ Love Drama Series, Anthony Thien Pham
The Thai Perception Of The Bounds Of Masculinity: An Analysis Of Boys’ Love Drama Series, Anthony Thien Pham
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study lays a foundation for understanding gender and sexuality within a Thai sociocultural, political, and economic context and goes on to elaborate how Thai boys' love drama series productions are built upon the foundation of their Japanese and Chinese predecessors. An analysis of the evolution of boys' love drama series within Thailand will be conducted from the years 2014 to 2018, utilizing the Uses and Gratification Theory as well as the Media System Dependency Theory in order to rationalize growth and success of the genre. Queer Theory and Social Constructivism are applied in order to better understanding the shifting …
Social Integration Of Chinese Students In Thai Society: The Case Of Chinese Students In Chulalongkorn University And Dhurakij Pundit University, Caoyi Zhang
Chulalongkorn University Theses and Dissertations (Chula ETD)
International students may not integrate as successfully and smoothly as has been assumed. These students may experience multiple challenges in their new social and academic host environments. As Chinese student is the majority and the main source of international students in Thailand, promotion for their better integration into Thai society should be done. Therefore, this study aims to investigate social life of Chinese students in Thailand and the factors that influent Chinese students’ integration into Thai society. The author chosen two representative universities as case study. The data was collected from observation and semi-structured interviews about integration in various domains …
Historical Evolution Of Bangkok(1782-1910): From Water-Basedcity To The Emergence Of Road-Based City, Chunni Wu
Historical Evolution Of Bangkok(1782-1910): From Water-Basedcity To The Emergence Of Road-Based City, Chunni Wu
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper focuses on the development process of Bangkok involving its transformation into a road-based city and eventually the ‘real center’ of Siam during 1782-1910. Even though its development into a road-based city was not directly related to its transformation into the real center of the kingdom, this important change significantly enhanced its power-center status. From the time Bangkok was designated to be the seat of royal government in 1782, the city gradually became a ‘floating city’ with a relatively prosperous network of waterways through continuous efforts of the former three sovereigns before King Rama IV and King Rama V …
The Role Of Ethnic Chinese In Thailand's Banking Sector Development: The Case Study Of Bangkok Bank's Business Strategy, Shenglan Zheng
The Role Of Ethnic Chinese In Thailand's Banking Sector Development: The Case Study Of Bangkok Bank's Business Strategy, Shenglan Zheng
Chulalongkorn University Theses and Dissertations (Chula ETD)
Ethnic Chinese people have actively participated in Thailand's economic activities throughout history. In the early 20th century, the ethnic Chinese family groups burrowed into the power-base of the economy - the banking industry in Thailand. The purpose of this study is to investigate the role of ethnic Chinese and their business strategy in Thailand’s banking sector development during the formative years of the banking industry. This study finds that ethnic Chinese attempted to establish commercial banks in Thailand before WWII but failed in competition with European capitals, while the European-owned banks could not succeed without hiring Chinese compradors to bridge …
Thailand And Biennial Art Festival : The Case Study Of Bangkok Art Biennale 2018, Bangkok Biennial, And Thailand Biennale, Shinya Akutagawa
Thailand And Biennial Art Festival : The Case Study Of Bangkok Art Biennale 2018, Bangkok Biennial, And Thailand Biennale, Shinya Akutagawa
Chulalongkorn University Theses and Dissertations (Chula ETD)
This thesis examines biennial art festivals in Thailand, namely Bangkok Art Biennale 2018, Bangkok Biennial and Thailand Biennale. Each festival had a different type of biennial respectively and all represented the first biennial in Thailand. The biennial art festival can be traced back to the world fairs and grand tours in Europe. In the 19th century, Siamese elite conducted a grand tour to Europe and participated in world fairs. As Thongchai (2000, 540) illustrates that Siamese elite believed that their participation in major world fairs would increase their recognition and elevate their status on the global stage, the biennials organizers …
The Awareness Of Mandarin And The Maintenance Of Yunnan Dialect Of Chinese Among Chinese Thais In Lat Krabang, Bangkok, Xiaoshan Du
Chulalongkorn University Theses and Dissertations (Chula ETD)
There are a large number of Chinese Thais living Lat Krabang, Bangkok. Most of them are native speakers of Yunnan dialect of Chinese and migrated from Yunnan, China. They have become Thai citizens and also speak Thai fluently. Today it has been observed that Mandarin seems to play the most important role in the business of Lat Krabang. Therefore, this study aims to investigate what language (Thai, Mandarin and Yunnan dialect) is chosen for communication in the family, friendship, neighborhood, school, work and market domains and to interpret the degree of awareness of Mandarin and the maintenance of Yunnan dialect …
The Popularity And The Localization Of Muay Thai In California, Usa, Andrew Rudolph Sorrells
The Popularity And The Localization Of Muay Thai In California, Usa, Andrew Rudolph Sorrells
Chulalongkorn University Theses and Dissertations (Chula ETD)
Muay Thai as the traditional martial art of the Thai people. In the last few decades, Muay Thai has spread throughout the world. The International Federation of Muay Thai Amateurs (IFMA), based in Bangkok, boasts 130 member countries. One of the places Muay Thai spread to and became popularized is California, USA. This paper is an ethnographic study of the phenomenon of how the Thai martial art of Muay Thai has been popularized and localized in California. I did field work at Muay Thai gyms in California and Thailand where I observed the different traditions, practices, and training methodologies. I …
Consumers’ Exposure To Facebook Fanpage, And Their Motivation, And Loyalty To “Love And Producer” Mobile Game, Bhichamon Manomaiphibul
Consumers’ Exposure To Facebook Fanpage, And Their Motivation, And Loyalty To “Love And Producer” Mobile Game, Bhichamon Manomaiphibul
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research aims to analyze the exposure to “Love and Producer” mobile game’s Facebook Fanpage, consumers’ motivation, and loyalty. The research explores the relationship between the exposure to Love and Producer’s Facebook Fanpage and consumers’ motivation, as well as the relationship between consumers’ motivation and their loyalty. This quantitative research was conducted through an online survey which collected data from 200 female respondents, aged between 18 and 50 years old from all over the world in which 49% of the respondents are American. The results from the study reveals that respondents most frequently see photo post (M = 4.45) followed …
The Relationship Between Brand Experience And Brand Equity Of Marimekko, Bundaree Deewong
The Relationship Between Brand Experience And Brand Equity Of Marimekko, Bundaree Deewong
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objectives of this research are as of following: to explore brand experience and brand equity of Marimekko and to explore the relationship among these two variables. The respondents of this research are two hundred and three Thai women who are first-jobbers, living in Bangkok, aged between 18 to 25 years old and recently bought Marimekko’s products in the past six months. The results depicted that the respondents had a positive opinion on brand experience of Marimekko (M = 3.67). Emotional experience receives the highest mean score (M = 4.18). In contrast, the lowest mean score was social experience (M …
The Relationship Between Potential Chinese Tourists' Motivation, Exposure To Ewom And Intention To Travel To Thailand, Danxin Liu
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objectives of this research are to examine the potential Chinese tourists’ internal and external motivation to travel to Thailand, exposure to eWOM about tourism in Thailand, and intention to travel to Thailand, as well as the relationship between tourists’ motivation and exposure to eWOM, and the relationship between exposure to eWOM and travel intention. The quantitative research was conducted by an online survey, collecting data from 218 Chinese male and female respondents aged between 18 and 70 years old who have not visited Thailand before but have the intention to travel there. The results show that (1) the sample’s …
Vietnamese Consumers’ Attitude Toward H&M Brand, Visual Merchandising And Their Purchasing Behavior, Ha My Phan Thi
Vietnamese Consumers’ Attitude Toward H&M Brand, Visual Merchandising And Their Purchasing Behavior, Ha My Phan Thi
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research wants to investigate Vietnamese consumers’ attitude toward H&M brand, visual merchandising and their purchasing behavior since visual merchandising in fast fashion has been considered to be one of the most strategic marketing tools among others. Quantitative research method was employed by distributing online questionnaire to collect data from Vietnamese consumers living in Ho Chi Minh city. Two hundred and two survey participants were 18 years old or older, visited H&M stores in the past 6 months, and bought H&M products over the past 12 months. The results showed that there were positive relationships between attitude toward H&M visual …
Loyalty Of Taylor Swift's Fans And Their Uses Of Social Media During Crisis Regarding Music Ownership Controversy, Nidawan Asavataweechok
Loyalty Of Taylor Swift's Fans And Their Uses Of Social Media During Crisis Regarding Music Ownership Controversy, Nidawan Asavataweechok
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objectives of this research were to study fans loyalty, fans’ perception on crisis management of Taylor Swift, and their uses of social media and to explore the relationship among these three variables. Two hundred and twenty-three respondents who are Taylor Swift’s fans, aged between 18 and 35 years old were asked to complete an online questionnaire survey. The results depicted that the respondents had a positive opinion about fans loyalty (M = 4.39). Moreover, the respondents had a positive perception on crisis management of Taylor Swift (M = 4.53) and use social media in a positive way (M = …
The Relationship Between Chinese Viewers' Attitude Toward Fansub Videos And Attitude Toward Sponsorship, Ruiqi Lou
Chulalongkorn University Theses and Dissertations (Chula ETD)
This paper aimed to study Chinese viewers’ attitude toward watching fan-subtitled online courses, attitude toward sponsorship activity, and attitude toward sponsor brand. The relationships among three attitude variables were examined based on Fritz Heider’s balance theory. A quantitative approach was employed and an online questionnaire was distributed on the online forum of the most popular fansub group's website in mainland China. 216 samples were collected. The finding showed that three variables were favorable, and significantly positively correlated. This suggested that sponsoring fan-subtitled video could contribute to a positive attitude towards brands.
The Effect Of Sales Promotion Types On Consumer Behavior, Warisra Wacharakorn
The Effect Of Sales Promotion Types On Consumer Behavior, Warisra Wacharakorn
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this research was to explore the effect of sales promotion type on consumer attitude and consumer purchase intention. The independent variable of this study included price-off and premium sales promotion. In addition, this research also explored the relationship between consumer attitude towards sales promotion type and consumer purchase intention. The dependent variables were consumer attitude and consumer purchase intention. The product used in the experiment was drinking water, a low involvement product. The study was conducted using the posttest only design. The data was collected from seventy seven undergraduate students at Chulalongkorn University at the end of …
Generation Z'S Attitude Towards Music Consumption On Joox Online Music Streaming Application, Ravisrarat Pibulpanuvat
Generation Z'S Attitude Towards Music Consumption On Joox Online Music Streaming Application, Ravisrarat Pibulpanuvat
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this study is to investigate Thai generation Z’s attitude towards their music consumption on Joox online music streaming application. A qualitative approach was selected, using semi-structured, in-depth interviews. Ten participants, Thai generation Z music listeners, aged 17-24 years old who consume Joox online music streaming application every day for at least six months, were selected through purposive, snowballing sampling methods. The interviews were interpreted using In Vivo coding. This study based on the theoretical framework of Ajzen and Fishbein’s (2000) theory of planned behavior which suggested that actual behavior is motivated by the combination of attitude towards …
Effects Of Using Tiered Instruction And Gamification Teaching Method On English Oral Communication Ability Of Ninth Grade Students, Pathomroek Phueakphud
Effects Of Using Tiered Instruction And Gamification Teaching Method On English Oral Communication Ability Of Ninth Grade Students, Pathomroek Phueakphud
Chulalongkorn University Theses and Dissertations (Chula ETD)
This quasi-experimental research was conducted with two purposes: 1) to investigate the effects of tiered instruction and gamification teaching method on students’ English oral communication ability in overall and analytical views and 2) investigate the effects between tiered instruction and gamification teaching method and conventional instruction on students’ English oral communication ability. The participants were ninth grade students of a small-sized secondary school in Chumphon, selected by purposive sampling into two mixed-ability classrooms.They were cluster-randomly assigned into experimental group with 22 students learned by tiered instruction and gamification teaching method, and control group of 18 students learned by conventional instruction. …
Effects Of Tiered English Reading Instruction On Reading Comprehension Ability And Opinions Of Lower Secondary School Students, Piyawadee White
Effects Of Tiered English Reading Instruction On Reading Comprehension Ability And Opinions Of Lower Secondary School Students, Piyawadee White
Chulalongkorn University Theses and Dissertations (Chula ETD)
Differentiated Instruction (DI) is an instructional approach that can be used in English reading classrooms for second language learners to accommodate a wide range of student reading abilities. Tiering is one specific DI strategy that aims to adapt instruction to different levels so all students in a mixed-ability classroom are adequately challenged. This study explored the effects of tiering instruction on the English reading comprehension of secondary school students in Thailand. Three parts of each lesson were tiered: content (reading texts), process (the way students make sense of the reading texts), and product (post-reading tasks). The students were also tiered …
Effects Of Extensive Reading On English Reading Comprehension Of Thai Vocational Students, Runyarut Singkum
Effects Of Extensive Reading On English Reading Comprehension Of Thai Vocational Students, Runyarut Singkum
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aimed to 1) investigate the effects of extensive reading on English reading comprehension of Thai vocational students, 2) explore the opinions of Thai vocational students toward extensive reading. Fifty-one students majoring in Computer, Information Technology, and General Management from a public college in Thailand participated in this study for 12 weeks. The instruments used to collect data were the Test of English for International Communication (TOEIC) reading test, and extensive reading motivation questionnaire. The TOEIC reading test was used to investigate students’ reading while the extensive reading motivation questionnaire was used to explore their motivation toward Extensive Reading. …
Effect Of The Scaffolded Reading Experience Using A Graphic Novel On The English Reading Comprehension And Reading Motivation Of Thai Efi Students, Uthumporn Kennedy
Effect Of The Scaffolded Reading Experience Using A Graphic Novel On The English Reading Comprehension And Reading Motivation Of Thai Efi Students, Uthumporn Kennedy
Chulalongkorn University Theses and Dissertations (Chula ETD)
The purposes of this study were 1) to investigate the effect of a graphic novel on students’ English reading comprehension and 2) to explore students’ English reading motivation while reading a graphic novel. Participants included 20 tenth grade Thai EFL students, who were studying in an Intensive English course. The experiment took 12 periods. The instruments used in this research were the English reading comprehension test, reading motivation questionnaires, lesson plans and student journals. The Paired sample t-test was used to investigate the difference between students’ mean scores between the Pre- and Post- English reading comprehension and reading motivation test …
A New Business Model For Small Food Business In Thailand, Burim Otakanon
A New Business Model For Small Food Business In Thailand, Burim Otakanon
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research aims to investigate the core components of the food business and to develop the food business model for the small food firm. The study is conducting by using a mix-method approach. The finding shows that the food business model constellates six core components, which are innovation, value proposition, value delivery, revenue model, compelling strategy, and the firm’s performance. The six components are statistically validated the model relationship by using a correlation coefficient. The correlation indicates that a change of a component affects all the other components in the model as a whole. This study complementarity extends the contribution …
Building Trust Through Innovative Trust Building Process : The Case Of Organic Food Market In Thailand, Supranee Tangnatthanakrit
Building Trust Through Innovative Trust Building Process : The Case Of Organic Food Market In Thailand, Supranee Tangnatthanakrit
Chulalongkorn University Theses and Dissertations (Chula ETD)
The organic food industry is currently faced with challenges of consumer mistrust due to the current food supply chain issues concerning the reliability of information, supply chain transparency, product quality, logistic issues, environmental impact, fraud, and food safety. Although receiving certification from the authorized institutions is one way of building consumer trust, it remains a cumbersome process. In addition, consumers are increasingly looking to develop trust through other sources, such as searching for information that relates to the reputation of the retailers or the credibility of the producers. While trust has been generally defined in previous trust-related studies as the …
Management For Publicizing Thai Dance In A Foreign Country : The Case Study Of Lor (Love, Obsession, Revenge) Performed At Fei & Milton Wong Experimental Theatre, Canada, Nawarit Rittiyotee
Management For Publicizing Thai Dance In A Foreign Country : The Case Study Of Lor (Love, Obsession, Revenge) Performed At Fei & Milton Wong Experimental Theatre, Canada, Nawarit Rittiyotee
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this research was to study and to shape concepts in the management for publicizing Thai dance in a foreign country. This study employed Love, Obsession, Revenge, or shortly, LOR as a case study and this Thai dance had already been performed at the Fei & Milton Wong Experimental Theatre, Simon Fraser University, Canada. Autoethnography methodology was applied as the research method in this study as the researcher was part of the team. Nineteen observations were conducted and analyzed by comparing and contrasting theories and personal experiences. The findings revealed that partnership with international organization facilitated management for …
Single Fixed-Time Artificial Insemination With Fresh Or Frozen Thawed Semen In Pig, Pachara Pearodwong
Single Fixed-Time Artificial Insemination With Fresh Or Frozen Thawed Semen In Pig, Pachara Pearodwong
Chulalongkorn University Theses and Dissertations (Chula ETD)
Single fixed-time AI is the breeding protocol inseminating the sows once with either fresh or frozen-thawed (FT) semen at fixed time after ovulation induction without estrus detection. To develop the success single fixed-time AI protocol in Thailand, factors affecting the efficacy of single fixed-time AI were evaluated. Additionally, we also evaluated the effect of using lecithin in cryopreservation extender on FT semen qualities in order to find the possibility to perform single fixed-time AI using sperm preserved in lecithin based extender. It was found that administration of 10 ug buserelin at 72 h after weaning decreased weaning-to-ovulation interval compared to …
Development Of An Indirect Elisa To Detect Antibodies Against Actinobacillus Suis Using Boiled Whole Cell Antigen, Siriluck Juntautsa
Development Of An Indirect Elisa To Detect Antibodies Against Actinobacillus Suis Using Boiled Whole Cell Antigen, Siriluck Juntautsa
Chulalongkorn University Theses and Dissertations (Chula ETD)
Actinobacillus suis is considered an opportunistic pathogen in swine that can cause disease in animals of all ages, especially in high health status herds. The objective of this study was to developed an indirect enzyme-linked immunosorbent assay (ELISA) using boiled whole cell antigen for the detection of antibody against A. suis. The selected herd has clinical problems associated with A. suis infection. In addition, this herd was not received any Actinobacillus pleuropneumoniae (APP) vaccine nor diagnosed with APP infection before the study. The isolation of A. suis was recovered from lung of the infected pig in the selected herd. Moreover, …
Short Term Effects Of Sildenafil In Treatment Of Pulmonary Hypertension In Degenerative Mitral Valve Disease Dogs, Karun Saetang
Short Term Effects Of Sildenafil In Treatment Of Pulmonary Hypertension In Degenerative Mitral Valve Disease Dogs, Karun Saetang
Chulalongkorn University Theses and Dissertations (Chula ETD)
Degenerative mitral valve disease (DMVD) is the most common acquired cardiac disease in small breed dogs. Pulmonary hypertension (PH) is a common complication in DMVD that can worsen the clinical signs, cardiac function, and median survival time of DMVD dogs. Conventional therapy of DMVD can reduce systolic pulmonary arterial pressure (sPAP) minimally. Thus, additional therapy is required. Sildenafil is used to treatment of PH in various causes, but the effect of sildenafil in the treatment of PH secondary to DMVD is not published yet. Therefore, this study aimed to evaluate the effects of sildenafil in combination with conventional therapy in …
Institutional Dynamics And Adaptive Capacity In World Heritage Management: Case Studies From Southeast Asia, Montira Unakul
Institutional Dynamics And Adaptive Capacity In World Heritage Management: Case Studies From Southeast Asia, Montira Unakul
Chulalongkorn University Theses and Dissertations (Chula ETD)
Over the past 40 years, heritage site management institutions have had to contend with expanding “boundaries of practice”: the evolution of heritage concepts and the emergence of global and transnational threats and broader sustainable development issues. Yet, many heritage site management institutions are still mired in conventional heritage mandates and approaches. This study looks at the ability of World Heritage site management institutions to adapt to this changing landscape. Global monitoring exercises show that World Heritage sites are struggling with this increased complexity, with many sites under active monitoring, sometimes for years. The sluggishness of change suggests that a deeper …
The Invention Of Plastic Plate For The Semiquantitative Detection Of Somatic Cells In Farm Bulk Tank Milk, Piyarat Jiarpinitnun
The Invention Of Plastic Plate For The Semiquantitative Detection Of Somatic Cells In Farm Bulk Tank Milk, Piyarat Jiarpinitnun
Chulalongkorn University Theses and Dissertations (Chula ETD)
Bulk tank milk somatic cell count (BTM SCC) is worldwide acceptable as an indicator of subclinical mastitis and milk quality at the farm level. Several countries determine the BTM SCC level for quality control and milk pricing. In Thailand, BTM SCC standard is set at 500,000 cells/ml and premium milk quality is set at less than 100,000 cells/ml. Milk collecting centers (MCCs) use CMT (California Mastitis Test) for screening raw milk quality. However, CMT has an error and high variation. This study aims to invent a new semiquantitative device for determining BTM SCC and to validate the device in comparison …
Assessment Of Left Atrial Function In Feline Hypertrophic Cardiomyopathy By Using Two Dimensional Speckle Tracking Echocardiography, Arisara Kiatsilapanan
Assessment Of Left Atrial Function In Feline Hypertrophic Cardiomyopathy By Using Two Dimensional Speckle Tracking Echocardiography, Arisara Kiatsilapanan
Chulalongkorn University Theses and Dissertations (Chula ETD)
Hypertrophic cardiomyopathy (HCM) is one of the most common myocardial diseases in cats. The left atrial (LA) function plays an essential role in compensatory mechanism of left ventricle with diastolic dysfunction to maintain cardiac output in cats affected with HCM. Nowadays, there are several echocardiographic techniques used to evaluate the left atrial function; however, each technique has limitations. To overcome the limitations, two-dimensional speckle tracking echocardiography (2D-STE) is a novel technique for assessment the LA function. To date, no study focusing on assessment of the left atrial function by 2D-STE in feline HCM has been reported. The objective of this …