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Pre-Feasibility Study On Granite Quarry For Aggregate: A Case Study At Kanchanaburi Province, Thailand, Bee Ziyivang
Pre-Feasibility Study On Granite Quarry For Aggregate: A Case Study At Kanchanaburi Province, Thailand, Bee Ziyivang
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to develop long term mine planning and design, equipment requirement calculation, and financial model analysis of mining and crushing plant. The ore reserve estimation and pit design carried out by using MineSight software (Ver. 9.50). A discounted cash flow model (DCF) and sensitivity analysis used to evaluate the financial project. Based on our study, the open-pit mining method was advisable for mine planning and design. Ore reserve estimated to 48.4 Mtons under the mining operation of 2.4 Mtos per year. The project time frame is 22 years which spends 21 years for operation and one year for …
Antimicrobial Effect Against Oral Microbiota After Continuous Use Of Natural Oral Spray Products, Chanon Suwanprapis
Antimicrobial Effect Against Oral Microbiota After Continuous Use Of Natural Oral Spray Products, Chanon Suwanprapis
Chulalongkorn University Theses and Dissertations (Chula ETD)
So far as we know there were several natural extracts possessed antimicrobial activity against oral microbiota. These natural extracts can be used as an alternative to replace chlorhexidine mouthwash which retains unfavorable flavor and also has some adverse effects. However, the antimicrobial activity of the natural extracts in commercial products have never been demonstrated especially in vivo studies. Therefore, the purpose of this study is to investigate the antimicrobial activity of natural oral spray against oral bacteria compared with chlorhexidine mouthwash, and patient satisfaction. Participants had used two types of commercial natural oral spray products, including essential oil and essential …
Prevalence And Oral Health-Related Factors Associated With Mild Cognitive Impairment In Elderly Dental Patients At Faculty Of Dentistry, Chulalongkorn University, Panatcha Weerapol
Prevalence And Oral Health-Related Factors Associated With Mild Cognitive Impairment In Elderly Dental Patients At Faculty Of Dentistry, Chulalongkorn University, Panatcha Weerapol
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aims to assess the prevalence of Mild Cognitive Impairment (MCI) and its oral health-related factors in elderly dental patients at Geriatric dentistry clinic and Prosthodontic clinic of Faculty of Dentistry, Total 248 dental patients aged 60 years and above were recruit. Average age of participants was 68.68 years with 73.0 % female. Cognitive functions were assessed by Montreal Cognitive Assessment Thai version (MoCA-T). Individual data were obtained by self-reported interview. Oral examinations were evaluated by a dentist. The prevalence of MCI was found 29.4% in elderly dental patients and was higher than among general elders. Oral health-related factors …
The Study Of Oro-Dental Structures And Application Of Dental Adhesives In Patients Affected With Osteogenesis Imperfecta, Oadcharawadee Nutchoey
The Study Of Oro-Dental Structures And Application Of Dental Adhesives In Patients Affected With Osteogenesis Imperfecta, Oadcharawadee Nutchoey
Chulalongkorn University Theses and Dissertations (Chula ETD)
Objectives: To investigate genetic mutations, oro-dental features, tooth ultrastructures, and characteristics of total-etch adhesives (Optibond FL; Kerr) and self-etch adhesives (Clearfill SE Bond; Kuraray) applied on the teeth of the patients who affected with syndromic osteogenesis imperfecta and dentiongenesis imperfecta(DGI), compared with the controls. Methods: Three patients were diagnosed with osteogenesis imperfecta and dentinogenesis imperfecta at Faculty of Medicine, Clinical, radiographic, and laboratory examination were performed. Genetic mutations were analyzed by whole-exome sequencing (WES) and Sanger sequencing. Three teeth were obtained, one tooth from each patient (DGI tooth). Each tooth sample was examined for its color by colorimeter, mineral composition …
Inhalation Exposure And Urinary Level Of Heavy Metals Of Electronic Waste Dismantling Workers In Buriram, Thailand., Panvarong Wongsabsakul
Inhalation Exposure And Urinary Level Of Heavy Metals Of Electronic Waste Dismantling Workers In Buriram, Thailand., Panvarong Wongsabsakul
Chulalongkorn University Theses and Dissertations (Chula ETD)
The main objective of this study was to assess the health risk of electronic waste dismantling workers exposed to heavy metal (As, Cd, Cr, Cu, Pb, Ni, Mn, and Zn) in PM10 using urinary heavy metals as a biomarker. The levels of heavy metals in the urine of non- and e-waste dismantling workers in consequence of the exposure to heavy metals in PM10 were investigated at Daengyai sub-district, Banmaichaiyapot district, and Banpao sub-district, Phutthaisong district, Buriram province, from February to March 2019. A face-to-face interview using a questionnaire was carried out to get additional information from the target participants. The …
Pm2.5, Pm10 Air Pollution And Associated Heavy Metals In Traffic Congested And Construction Areas Of Bangkok, Paphinwit Thammasaroj
Pm2.5, Pm10 Air Pollution And Associated Heavy Metals In Traffic Congested And Construction Areas Of Bangkok, Paphinwit Thammasaroj
Chulalongkorn University Theses and Dissertations (Chula ETD)
The capital city of Thailand, Bangkok, is facing a serious problem caused by overpopulation and traffic congestion. In the this work, particulate matter, both PM2.5 (diameter < 2.5 μm) and PM10 (diameter < 10 μm) were quantified at the road nears construction areas and road with high traffic; compared with a control area. The sampling area comprised of Pattanakarn Road and Srinagarindra Road located on the eastern route, located between the inbound and outbound junction. Mini-volume air sampler was used to collect PM2.5, while cyclone air samplers were used to collect PM10. The samples were collected from November to December 2018, for 12 hours per day for 5 days at each sites. The collected samples were then digested by using microwave digestion for heavy metal components like Fe, Cu, Zn, Cd and Pb. Then, they were analyzed by Graphite Furnace Atomic Absorption Spectrometry (GFAAS) to quantify the heavy metal concentrations. Video recorders were installed at each sampling areas to monitor the traffic flow and it was found that construction areas were the most crowded. The average PM2.5 and PM10 concentrations in the construction areas were higher than those in traffic areas with no construction and the background site (a park), which had no impacts from construction and traffic. Heavy metals associated with particulate matter emitted during construction activities is an emerging environmental issue; however, construction activities are required for convenience and development. This study provides important data required to monitor the future trends of air pollution sources.
A Market-Based Probabilistic Risk Assessment Of As Concentration In Raw And Cooked Rice In Bangkok, Supanad Hensawang
A Market-Based Probabilistic Risk Assessment Of As Concentration In Raw And Cooked Rice In Bangkok, Supanad Hensawang
Chulalongkorn University Theses and Dissertations (Chula ETD)
Rice is a staple food of human and can be a main source of arsenic (As) exposure. This study was conducted to i) investigate the concentrations of total, inorganic and bioaccessible of As in raw rice, ii) investigate the effects of rice processing before human consumption on the concentrations of As in rice, and iii) evaluate the potential health impacts of As exposure through rice consumption. A total of 208 polished and non-polished samples sold in the local markets of Bangkok were collected. The total As concentrations in polished (0.0878 to 0.2949 mg kg-1, n = 154) and non-polished (0.1187 …
Parental And Peer Influence On Adolescent Smoking In Vietnam, Duong Hai Yen
Parental And Peer Influence On Adolescent Smoking In Vietnam, Duong Hai Yen
Chulalongkorn University Theses and Dissertations (Chula ETD)
To estimate the magnitude of the association between parent and peer influences on adolescent smoking as non-; light-; and heavy current smokers. By using data from 18,912 adolescents, ages from 13 to 15 years, from two years 2007 and 2014 of the Global Youth Tobacco Survey in Vietnam, were selected for these analyses. Data collected included measures for the smoking status of the adolescent and their parents and friends. Descriptive analysis was used to describe the characteristics of each individual variable. After that, the ordered logistic regression was applied to estimate the relationship between smoking behaviour of parents and peer, …
The Relationship Between Social Participation And Smoking Among Middle-Aged And Elderly Persons In China, Yuqing Liu
The Relationship Between Social Participation And Smoking Among Middle-Aged And Elderly Persons In China, Yuqing Liu
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study examined the relationship between social participation and smoking among middle-aged and elderly persons. This study used a secondary dataset drawn from the China Health and Retirement Longitudinal Study (CHARLS,2015). In this nationally survey, the number of observations was 9,876. The dependent variable used in this study is smoking and non-smoking. Smoking includes light smoking, moderate, and heavy smoking. The explanatory variables are family factors, demographic characteristics, and socioeconomic factors. Factors associated with smoking were examined with logistic regression model. The results showed that gender, marital status, health self-assessment, pension, chronic disease, playing Mahjong, playing chess, playing cards, or …
Utilizing User-Generated Content To Analyze Tours And Activities In Bangkok: A Tripadvisor Case Study, Naina Chugh
Utilizing User-Generated Content To Analyze Tours And Activities In Bangkok: A Tripadvisor Case Study, Naina Chugh
Chulalongkorn University Theses and Dissertations (Chula ETD)
The overarching goal of this paper is to gain visibility on tourist preferences and whether or not the needs of tourists are being met. With the Travel and Tourism (T&T) sector being the backbone to the global economy and the sector becoming more saturated and competitive, insights on T&T are vital now, more than ever. The rise of social media and user-generated content has effectuated the opportunity for a systematic analysis of tourist preferences via user-generated content. This paper is focused on gaining insights into tourism in Bangkok, Thailand through user-generated content scraped from TripAdvisor’s online reviews of tours and …
Smes' Obstacles In Thailand: The Analysis Of The Association Between The Difference In Size, Sector, Region And The Problems That Occur In Business Operations, Phoom Traithaiteera
Smes' Obstacles In Thailand: The Analysis Of The Association Between The Difference In Size, Sector, Region And The Problems That Occur In Business Operations, Phoom Traithaiteera
Chulalongkorn University Theses and Dissertations (Chula ETD)
The number of small and medium enterprises (SMEs) in Thailand has increased these years. The objectives of this research were to identify obstacles in business operations and develop a guideline to promote and support SMEs in Thailand. The data was collected in the questionnaire; the respondents of this research are entrepreneurs entering the government services by the Department of Industrial Promotion between the years 2016 - 2018 with a total of 1,297 enterprises. This research used a chi-square test for independence to determine whether there is a significant association between the two variables. The results showed that the small sized …
In Search Of The ‘Right’ Kind Of Financialization: Politics Of Financial Inclusion In Thailand, Frank Tyler Oneal
In Search Of The ‘Right’ Kind Of Financialization: Politics Of Financial Inclusion In Thailand, Frank Tyler Oneal
Chulalongkorn University Theses and Dissertations (Chula ETD)
This thesis is a critical observation of the politics of financial inclusion in Thailand from 2001 until the present time. The systemic approach embedded in the Political Economy of Complex Interdependence encourages us to focus on the coevolution of financial innovation and regulation. With data collected through interviews, field observations, and doctrinal analysis, I argue that neoliberal axioms embedded in the first policies to expand financial services evolved to engender the financialization of everyday life under auspices of financial inclusion. Furthermore, how the interdependence of financial development and Thaksin's transformative policies recoupled subjects away from the state, and to the …
Protection Against Sexual Violence In The Workplace: Ngo Programs For Access To Justice For Female Migrant Workers In Thailand, Shah Bano
Chulalongkorn University Theses and Dissertations (Chula ETD)
Sexual violence in the workplace amongst female migrant worker is an under-discussed issue, due to lack of reporting, that needs to be explored in more detail. This paper examined the role of NGOs in providing protection to FMW who are survivors of sexual violence, in Thailand, who want to seek justice. This study used qualitative approach by interviewing 3 people from local NGOs and 3 people from international NGOs working in Thailand that provide services to FMW who have faced sexual violence, to deal with the culturally biased and highly patriarchal criminal justice system. The study shows that regardless of …
Towards Sustainable Livelihoods In The Industrailizing Economy: A Case Study Of The Agricultural Communities In The Eastern Economic Corridor, Thailand, Sirapat Puttachoo
Towards Sustainable Livelihoods In The Industrailizing Economy: A Case Study Of The Agricultural Communities In The Eastern Economic Corridor, Thailand, Sirapat Puttachoo
Chulalongkorn University Theses and Dissertations (Chula ETD)
Whilst, the associated development policies and government services for agricultural development under Thailand 4.0 in the Eastern Economic Corridor has potential implication to provide the opportunity for the agricultural community to greater their income and enhance well-being. However, there are few studies assessing the community capacity toward those opportunities. The capacity is the key feature for community development. It can also become the justification for accessibility into the new dynamic of the structural development. Insufficient or mismatched capacity with the current innovation activity and economic system could become a barrier for the community to access the range of project’s benefits. …
The Disruption Of Platform Economy On Income Generating: A Case Study Of Workers In On-Demand Food Delivery Platforms In Bangkok, Sujaree Wattanarat
The Disruption Of Platform Economy On Income Generating: A Case Study Of Workers In On-Demand Food Delivery Platforms In Bangkok, Sujaree Wattanarat
Chulalongkorn University Theses and Dissertations (Chula ETD)
Since the rise platform economy or as many called ‘sharing economy’, it has been called as ‘disruptive’ by many due to its rapid expansion and many changes it has caused. Its effects have incited many discussions on the positive and negative impact platform economy has on workers. Of which this thesis focused on especially in the aspect of workers and income generating. This thesis synthesizes the claims from existing literatures that framed platform economy as disruptive and alternative income generating opportunity that would improve people earning and subsequently their economic life. It also considers the negative claims that framed it …
Human Rights Due Diligence: Participation And Innovation In Multi-National Business In Thailand, William Midwinter
Human Rights Due Diligence: Participation And Innovation In Multi-National Business In Thailand, William Midwinter
Chulalongkorn University Theses and Dissertations (Chula ETD)
The United Nations Guiding Principles (UNGPs) for Business and Human Rights has contributed to the way in which businesses engage with, and understand human rights, and has been most notable at the Multinational Corporations (MNC) level. A key duty placed on businesses is the expectation that they will conduct human rights due diligence (HRDD) across their supply chains. This multifaceted process involves the identification of actual or potential human rights impacts that the business may have in their supply chains, drawing heavily on notions of transparency, traceability and stakeholder engagement, and is the focus of this thesis. Concentrating specifically on …
Institutional Factors And Cross-Border Merger And Acquisition : Evidence From Selected Asian Countries, Haneeta Phuriputranonth
Institutional Factors And Cross-Border Merger And Acquisition : Evidence From Selected Asian Countries, Haneeta Phuriputranonth
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of this study is to examine the impact of institutional factors on cross-border merger and acquisition (M&A) inflows by using a panel data of 18 selected Asian countries from 2002 to 2016. This study contributes to the existing literatures by using various measures of institutional factors as the determinants of cross-border M&A into selected Asian countries and examining at the disaggregated level according to country’s income level. There are two main results from this study. First, two institutional factors, namely control of corruption and voice and accountability, have significant effect on cross-border M&A into selected Asian countries. Higher …
Predicting Market Crashes Using Systemic Risk And Volatility Spillovers : A Deep Learning Approach, Kornprarun Mahutchariyakul
Predicting Market Crashes Using Systemic Risk And Volatility Spillovers : A Deep Learning Approach, Kornprarun Mahutchariyakul
Chulalongkorn University Theses and Dissertations (Chula ETD)
We develop a model for predicting market crashes in the Stock Exchange of Thailand using a deep learning-based anomaly detection approach (LSTM-VAE). The model aims to detect market behavior before each market crash. Apart from the common stock market variables, we feed the model with the indices of systemic risk, and of volatility spillovers. With these two indices, the model takes into account the influences from both inside and outside the particular stock market. We find that in large crashes our model gives the crash warning signals shortly after the SET index reaches its peaks and long before the index …
Motivation In Selecting Study Korean Language Of Students And Working-Age People In Thailand, Amphai Punplub
Motivation In Selecting Study Korean Language Of Students And Working-Age People In Thailand, Amphai Punplub
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research focuses on selecting study Korean language of students and working-age people in Thailand. The Research samples were 360 university students who chose Korean language as their major and 80 working-age people who study Korean language at KEC (Korean Education Center in Thailand) and Sejong Korean Language Institution in Thailand. The instrument used for data gathering was the questionnaire that was adopted from the Gardner’s (1985) Attitude/Motivation Test Battery (AMTB). The result shows that students and working-age people have Integrative motivation more than Instrumental motivation. The result and recommendation given in this research not only reveals the motivation to …
A Study Of Korean Cultural Competence Of Korean As A Foreign Language Students At High School In Bangkok, Thailand, Kritus Tabsai
A Study Of Korean Cultural Competence Of Korean As A Foreign Language Students At High School In Bangkok, Thailand, Kritus Tabsai
Chulalongkorn University Theses and Dissertations (Chula ETD)
The research objectives are to examine the level of students' Korean cultural competence, to study and analyze the relationship between students' background and students' Korean cultural competence. The samples consist of 254 students who study Korean as a foreign language from 8 high schools in Bangkok. The research instrument is a questionnaire about Korean cultural competence which consists of 4 components: Korean cultural knowledge, Korean cultural skill, Korean cultural awareness, and Korean communicative skill. The research data is analyzed by descriptive statistics and correlation analysis. The results are as follows: (1) Level of students' Korean cultural competence is moderate (2) …
The Factors That Influencing To Thai's Free Independent Travelers Decision To Travel In South Korea, Onjira Kumboosya
The Factors That Influencing To Thai's Free Independent Travelers Decision To Travel In South Korea, Onjira Kumboosya
Chulalongkorn University Theses and Dissertations (Chula ETD)
Nowadays, the Korea tourism industry has a popular to Thai's free independent travelers to visit South Korea. The objective of this study was the various factors that influencing to Thai’s Free Independent Travelers decision to travel in South Korea and to study behavior of Thai’s Free Independent Traveler to decide to travel in South Korea including to study principles of Korea Tourism Organization’s marketing that affect to decision of independent Thai travelers. The sample size is Thai’s Free Independent Travelers by using questionnaires 78 people consists were an online survey and in-depth interviews with bloggers 4 people and who’s don’t …
Impact Of Covid-19 Outbreak On Tourism Business In Thailand Targeting Korean Tourists, Phreeda Thadaopas
Impact Of Covid-19 Outbreak On Tourism Business In Thailand Targeting Korean Tourists, Phreeda Thadaopas
Chulalongkorn University Theses and Dissertations (Chula ETD)
The spread of Coronavirus (COVID-19) temporarily stops the global travelling which decreases almost 100 percent of the tourists' number. The situation directly affects Thai tourism industry which is one of the significant industries in Thailand that generates large amount of income each year. This is because Thailand is very popular among international tourists, especially Korean tourists, Korea is ranked one of the top five countries base on the number of tourists entering Thailand with more than a year annd Korean tourists spend more than 80,000 million baht each year. There is a variety of services in Thailand for Korean tourists, …
Attributes Of Perceived Values Towards Coffee Shop Industry In Bangkok, Orapin Siprajim
Attributes Of Perceived Values Towards Coffee Shop Industry In Bangkok, Orapin Siprajim
Chulalongkorn University Theses and Dissertations (Chula ETD)
Coffee shop or café is referred to the place where it offers coffee or drinks and some space for customers to sit and relax. It becomes the most visited place for the modern lifestyles. Coffee shops can be found easily in cities, especially Bangkok, Thailand. There are both local individual coffee houses and chained coffee brands in the market, people can choose to visit either of which or both of them. The rapid growth of coffee industry in Bangkok is affecting how each brand could compete with its rival in the market. Customers are the key driver for the business …
Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn
Modern Utilization Of Digital Technology Influencing Career Opportunities For The Millennials (Generation Y) In Thailand, Atithaya Pongpanichpisarn
Chulalongkorn University Theses and Dissertations (Chula ETD)
With the rise of the new digital economy, the concept has started to change the form of career opportunities. Quick and easy sharing of information, which is the most important aspect in the new era, has been the catalyst for the change and development of the business world that enters a digital era. With exponentially growing digital technology, the modern development and utilization of digital technology will have an impact on the career opportunities for the Millennials (Generation Y) in Thailand. The purpose of this study is to assess the impact of modern utilization of digital technology influencing career opportunities …
Does The Credibility Of An Influencer Affect Buying Intention Of Youtube Users And Is There A Difference In Perception Of An Influencer's Credibility And On Their Buying Intention Regarding Gender Characteristics, Anthony Kim Long Hoang
Does The Credibility Of An Influencer Affect Buying Intention Of Youtube Users And Is There A Difference In Perception Of An Influencer's Credibility And On Their Buying Intention Regarding Gender Characteristics, Anthony Kim Long Hoang
Chulalongkorn University Theses and Dissertations (Chula ETD)
YouTube platform has been rising in popularity for the past decade, we have seen the emergence of numerous influencers on the platform. With over 2 billion monthly active users in 2020, according to Statista research institute, YouTube represent an opportunity for brand marketer who would like to promote their products or services to a large audience. First, this study aims to determinate the effect perceived influencer’s credibility of an influencer on YouTube might have on the viewer’s buying intention of the advertised product. Then secondly, to determine which aspect of credibility (attractiveness, expertise, or trustworthiness) has the greater influence on …
Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha
Does Social Media Trend Affect People Decision To Eat Out?, Chanonpol Chanuhacha
Chulalongkorn University Theses and Dissertations (Chula ETD)
New era of marketing using social media as a promotional platform provides many advantages, for example the ability to communicate between producers and consumers while traditional marketing only promotes directional communication, companies only convey the message they want, without getting feedback and opinions directly from consumers. This research will explore what factors are related to the use of social media as a promotional tool and how far these factors influence dining behavior in restaurants. A quantitative survey was conducted to measure the effect of social media’s advertising, customers’ attitudes, customer experience on the decision to eat out at restaurants among …
Caffe Muanchon Marketing Mix And Consumer's Purchasing Decision, Nisapa Kulnarernatwanich
Caffe Muanchon Marketing Mix And Consumer's Purchasing Decision, Nisapa Kulnarernatwanich
Chulalongkorn University Theses and Dissertations (Chula ETD)
Nowadays, the coffee shop business market has consecutively high competition, in terms of consumers that have various coffee brands to consume and also in terms of owners that have more competitors. CPALL is one of the biggest companies in Thailand that demands market value of coffee shops. There are 7 coffee brands under the CPALL including Caffe MuanChon. In consequence, the purpose of this study is to examine the factors that affect consumer’s decision to purchase Caffe MuanChon. First is 7Ps marketing mix especially product and price and second is demographic factors which are gender, age, income (per month), education …
Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha
Strategic Advantage Analysis Of A Leading Low Cost Carrier In Thailand : A Case Of Thai Airasia And Nokair, Punjarod Toppoopha
Chulalongkorn University Theses and Dissertations (Chula ETD)
In this study, the author focus on an objective that is why Thai AirAsia can generate different levels of net profits from NokAir even two airlines are under similar environmental conditions and began business operations in a close year. Hence, the Author examined their different operating strategies during 2013-2019 with Ansoff Matrix along with environmental factors either external or internal that possibly affect the effectiveness of operating strategies. I applied the PEST analysis for analyzing macro-environment factors, Porter’s five forces analysis for investigating environment in the low-cost carrier market, also Nash equilibrium and theory of oligopoly for examining decisions of …
The Country Of Origin Effect Of “Made In Thailand” For Chili Paste Product And Its Leverage On Local And Foreigner Consumers Upon Their Purchase Intention, Angkana Wongwasutha
The Country Of Origin Effect Of “Made In Thailand” For Chili Paste Product And Its Leverage On Local And Foreigner Consumers Upon Their Purchase Intention, Angkana Wongwasutha
Chulalongkorn University Theses and Dissertations (Chula ETD)
The main objective of this research is finding out whether the country of origin effect, the branding of “Made in Thailand” for Chili paste product has any leverage on local and foreigner customers upon their purchase intention. The methodology of this research is an online google survey with a total of 160 respondents. As a result, regardless of nationality, 72 percent of all respondents have chosen a package with "Made in Thailand" logo. So the country of origin effect applied to both local and foreigner consumers.
What Is Behind The Choice Of Post Millennial (Generation Z)’S Profession In Thailand?, Kwanjira Jirapongsak
What Is Behind The Choice Of Post Millennial (Generation Z)’S Profession In Thailand?, Kwanjira Jirapongsak
Chulalongkorn University Theses and Dissertations (Chula ETD)
Today's labor market mainly belongs to four generations which are Baby boomers generation, Generation X, Millennials, and Post-millennials or generation Z. This research focuses on generation Z who have a different mindset from the previous generations and they will become a main workforce in the future while the Baby boomer generation is retiring in no time. In the modernized society, companies give high priority to technology in operating their business. Generation Z is a group of people born after 1995 and referred to people who grew up with technology. Consequently, it is obviously observed that they will bring new innovations …