Open Access. Powered by Scholars. Published by Universities.®
- Discipline
-
- Medicine and Health Sciences (3086)
- Social and Behavioral Sciences (981)
- Medical Sciences (830)
- Engineering (502)
- Physical Sciences and Mathematics (489)
-
- Nursing (445)
- Education (401)
- Dentistry (357)
- Life Sciences (355)
- Pharmacy and Pharmaceutical Sciences (342)
- Sports Sciences (286)
- Veterinary Medicine (284)
- Public Health (272)
- Business (246)
- Economics (220)
- Sociology (220)
- Chemistry (191)
- Arts and Humanities (183)
- Architecture (181)
- Psychology (161)
- Law (156)
- Health and Physical Education (145)
- Mental and Social Health (145)
- Other Mental and Social Health (143)
- Public Affairs, Public Policy and Public Administration (136)
- Environmental Sciences (133)
- Civil and Environmental Engineering (126)
- Communication (120)
- Communication Technology and New Media (120)
- Mass Communication (120)
- Keyword
Articles 3241 - 3270 of 6481
Full-Text Articles in Entire DC Network
Testing Of A New Job Crafting Measure And Intervention To Enhance Thai Healthcare Professionals' Motivation, Work Engagement And, Job Performance, Pichaya Rochanadumrongkul
Testing Of A New Job Crafting Measure And Intervention To Enhance Thai Healthcare Professionals' Motivation, Work Engagement And, Job Performance, Pichaya Rochanadumrongkul
Chulalongkorn University Theses and Dissertations (Chula ETD)
The present research consisted of two studies. In Study I, the objective was to develop and validate the job crafting measure in related to the levels of motivation, work engagement and job performance in Thai healthcare professionals using structured interview and structure equation model (SEM). Qualitative method using the interview (N = 20) was employed to extract employees’ experiences of crafting their job and explore additional dimension of job crafting. The results of the interview revealed an additional dimension of job crafting namely "humor” for Thai Job Crafting Behavior scale (Thai JCB) (physical crafting, relational crafting, cognitive crafting and humor). …
A Multi-Time-Point Study Of Newborn Self-Regulation And Child Self-Regulation In The First Two Years Of Life: The Mediating Effects Of Child Anger Temperament And Quality Of Mother-Child Interaction, Pimjuta Nimmapirat
Chulalongkorn University Theses and Dissertations (Chula ETD)
Studies on the development of child self-regulation during the first two years of life are limited. This study examined the association between newborn self-regulation at 1 month old and child self-regulation at 2 years old, with the child anger temperament and quality of mother-child interaction at 1 year and 2 years of age as the nature and nurture mediators for child selfregulation. The participants were 322 mother-child dyads in Chomthong and Fang districts, Chiangmai. The study was a multiple time-point design with a longitudinal data collection from the mothers and children at 1 month, 1 year, and 2 years of …
Facebook And Depression In Covid-19 Pandemic: The Role Of Time Spent On Information Overload And Depressive Symptoms With Trait Rumination As A Moderator, Vidchuda Taechajinda
Facebook And Depression In Covid-19 Pandemic: The Role Of Time Spent On Information Overload And Depressive Symptoms With Trait Rumination As A Moderator, Vidchuda Taechajinda
Chulalongkorn University Theses and Dissertations (Chula ETD)
The current COVID-19 pandemic has led to concerns for health and well-being, especially when the quarantine strategy such as social isolation has been implemented. Since social media has become an essential source of information, it might overwhelm its users by providing too much information which could yield many negative psychological outcomes, including depressive symptoms. The proposed research is designed to investigate the role of time spent on Facebook for searching and receiving information about COVID-19, as well as trait rumination on information overload and depressive symptoms. Non-clinical 140 active Facebook users aged between 18 to 34 who live in Bangkok …
Effectiveness Of A Social Health Security Program In Improving Financial Risk Protection Against The Health Expenditures Of The Insured Populations In Four Districts Of Nepal: A Mixed Method Study, Gaj Bahadur Gurung
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: Most low and low-middle income (LMICs) countries adopting National Health Insurance (NHI) programs to achieve Universal Health Coverage are struggling to implement the program and thus have failed to achieve the expected outputs. The Nepal NHI program initiated in 2016 has experienced numerous implementation challenges, due to inadequate inputs and throughput, resulting in negative output such adverse selection, poor health service delivery, low enrollment of the poor household and low annual non-renewals of the NHI membership. However, there is a lack of research that focuses on these problems. So, this study has two objectives. Firstly, delved into the NHI …
Geographical Distribution Improvement Of Physicians In Thailand And Japan : A Comparative Longitudinal Secondary Data Analysis, Hiromichi Takahashi
Geographical Distribution Improvement Of Physicians In Thailand And Japan : A Comparative Longitudinal Secondary Data Analysis, Hiromichi Takahashi
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: The equitable distribution of healthcare workforces to all citizens is necessary to achieve health for all, and has been discussed and addressed in all countries including Thailand and Japan. The objective of this study was to longitudinally examine the change in the geographical distribution of physicians and related policies between 2008 and 2018 through a comparison between Thailand and Japan. Methodology: This research was a longitudinal comparative descriptive study. All data is open secondary data that can be downloaded in the government website. The number of physicians, the physician-population ratio, the Gini coefficient and the Spearman’s correlation coefficient between …
Effectiveness Of Positive Deviance, A Behavior Change Approach, To Improve Knowledge, Attitude And Practices On Dengue Prevention And Control In Selected Slums In Islamabad, Pakistan : A Mixed-Method Study, Muhammad Shafique
Chulalongkorn University Theses and Dissertations (Chula ETD)
This is the first practical application of positive deviance on dengue in the two selected low-income slums of Islamabad which was conducted during June-October 2020. A total of 112 participants (56 for intervention and 56 for the control group) participated in the study. The intervention arm received the positive deviance intervention through the identified positive deviance role models during the regular PD sessions, role plays, illustration competitions, and songs for two months. Three surveys were conducted, before the intervention, after two months, and after four months to assess the changes in knowledge, attitude, and practices. At the baseline, no statistically …
Effect Of Line Application On Action And Coping Plans On Exercise Adherence And Functional Performance For Older Adults With Knee Pain In Suburban Area Of Bangkok Metropolis, Thailand : A Quasi Experimental Study, Pattaraporn Piwong
Chulalongkorn University Theses and Dissertations (Chula ETD)
The known advantage of exercise for older adults who had knee pain is limited by low adherence to an exercise program. LINE application on action and coping plans do improve exercise adherence, knee functional performance and reduce knee pain. This quasi-experimental study determined the effect of LINE application on action and coping plans on exercise adherence, self-efficacy for exercise (SEE) , specific self-efficacy (task, maintenance, recovery), functional performance including knee range of motion (ROM), time up and go (TUG), 30-second chair stand (30CST) , knee outcome for activities of daily living (KOS-ADLS) and knee pain scale among older adults with …
A Policy Simulation Impact Of Tobacco Excise Tax Increase On Cigarette Consumption, Mortality, Medical Treatment Cost, Life-Years Gained, And Government Revenue In Indonesia, Ridhwan Fauzi
Chulalongkorn University Theses and Dissertations (Chula ETD)
The study aimed to examine the impact of tobacco excise tax increase on cigarette consumption, mortality, medical treatment cost, life-years gained, and government revenue in Indonesia. The study consisted of two phases. First, the demand for cigarettes was analyzed using the two-part econometrics model. Data were retrieved from the National Socioeconomic Survey (SUSENAS) 2015, 2016, 2017, 2019, and 2020. The smoking participation was examined using logit specification, while the second part (smoking intensity) used the Generalized Linear Model (GLMs). Second, a compartmental model involving 65 million smokers was employed to assess the impact of different tobacco excise tax increased scenarios …
Association Between Physical Activity And Mental Health Among University Students In Bangladesh : A Cross Sectional Study, Sanjida Sultana
Association Between Physical Activity And Mental Health Among University Students In Bangladesh : A Cross Sectional Study, Sanjida Sultana
Chulalongkorn University Theses and Dissertations (Chula ETD)
Introduction: Mental health is considered one of the most significant topics of public health as it makes up an integral part of a person’s ability to lead a fulfilling life. University students are one of the most vulnerable groups to be affected by mental health disorders due to a change in their life and societal pressure. Lifestyle modifications like physical activity can be one way to combat these Mental Health problems. Although a lot of research has been carried out to analyze the health impact of Physical exercise, impact of it on Mental Health still lags, especially during the Covid-19 …
Effectiveness Of Blended Learning Program For Cyber Sexual Harassment Prevention Among Female High School Students In Bangkok, Thailand, Siriporn Santre
Effectiveness Of Blended Learning Program For Cyber Sexual Harassment Prevention Among Female High School Students In Bangkok, Thailand, Siriporn Santre
Chulalongkorn University Theses and Dissertations (Chula ETD)
Cyber sexual harassment is increasing to be one of public health problem among youths. This study aimed to evaluate the effectiveness of blended learning program on knowledge, attitudes, intention to cope with cyber sexual harassment, behavioral coping strategies, and cyber sexual harassment among female high school students in Bangkok, Thailand. A quasi-experimental study design was conducted between May 2021 to October 2021. Total 112 students (56 in intervention and 56 in control group) were selected. The intervention group participated in blended learning program for 12 weeks, while the control group did not receive any program. Blended learning program based on …
Assessment Of Knowledge, Attitude And Usage On Personal Protective Equipment Among Mechanical Maintenance Workers Of A Power Generation Unit In Thailand, Titiphorn Tankian
Assessment Of Knowledge, Attitude And Usage On Personal Protective Equipment Among Mechanical Maintenance Workers Of A Power Generation Unit In Thailand, Titiphorn Tankian
Chulalongkorn University Theses and Dissertations (Chula ETD)
A Power Generation Unit has duty of electric power supply to the people by producing and distributing electric power. The mechanical maintenance department is one part of their responsibility to achieve the target. However, 207 accident cases were reported during 2012 to 2019. The main causes were found to be unsafe act and unsafe condition including improper usage and lack of personal protective equipment (PPEs). Thus, knowledge, attitude regarding to PPEs, its usage, and factors related to PPEs usage of mechanical maintenance workers need to be assessed. This survey study collected data through self-response questionnaire from 379 mechanical maintenance workers …
Work-Related Musculoskeletal Disorders, Psychosocial Factors, Work Productivity, And Work Ability Among Garment Factory Workers In Myanmar, Tun Win Oo
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background - Work-related musculoskeletal disorders (WRMSD) are the most common occupational problem worldwide. The magnitude of WRMSD is worsened by the physical and psychological factors in different occupations. The global burden of WRMSD comprises the second most common cause of disability; most frequent back pain, measured by Years lived with disability (YLDs) worldwide. Workability also plays a crucial role that links with productivity and WRMSD. Musculoskeletal disorders are also one of the most common causes of YLDS in the working-age group (20-54Years) take in more than 45% of the proportion. Sewing machine operators are one of the common occupational sectors …
Factors Associated To Mental Health And Stress Among Frontline Workers At Suvarnabhumi Airport During Covid-19 Pandemic, Thailand : A Cross-Sectional Study, Toonlaya Direkwutthikun
Factors Associated To Mental Health And Stress Among Frontline Workers At Suvarnabhumi Airport During Covid-19 Pandemic, Thailand : A Cross-Sectional Study, Toonlaya Direkwutthikun
Chulalongkorn University Theses and Dissertations (Chula ETD)
During COVID-19 pandemic,the frontline airport workers are the first group of people who have to screening all passengers from other countries to control and mitigate the imported case at the point of entry. The effects of COVID-19 are deeply down to individual health, especially the frontline airport workers who perform screening duties at the airport. The anxiousness and stress can occur from scarcity of equipment and afraid to be infected and can affects mental health and stress. This study is aimed to investigate the association between socio-demographic, job characteristics, and personal preventive measure factors to the mental health and stress …
Prevalence And Associated Factors Of Food Insecurity During Covid-19 Pandemic In Bangkok, Thailand : A Cross-Sectional Study, Wimonmanee Mekkhum
Prevalence And Associated Factors Of Food Insecurity During Covid-19 Pandemic In Bangkok, Thailand : A Cross-Sectional Study, Wimonmanee Mekkhum
Chulalongkorn University Theses and Dissertations (Chula ETD)
The prevalence of food insecurity (FI) in Thailand has fluctuated throughout time. The COVID-19 pandemic had a substantial impact on Thailand's food system and the factors that contribute to food insecurity differ greatly across developed and developing countries. Consequently, this study may contribute as a step in achieving the SDGs by 2030. The aim was to estimate the prevalence and associated factors of food insecurity during COVID-19 pandemic among Bangkokian. A cross-sectional study was conducted over 440 Bangkokians and data were collected through self-administrated. The questionnaire included the general characteristics, associated factors and the Food Insecurity Experience Scale (FIES) in …
Effects Of Selected Aroma Compounds On Physiological Activities And Emotions, Akarat Sivaphongthongchai
Effects Of Selected Aroma Compounds On Physiological Activities And Emotions, Akarat Sivaphongthongchai
Chulalongkorn University Theses and Dissertations (Chula ETD)
Current literature has revealed the effects and therapeutic properties of a wide variety of aromatic compounds but studies on the inhalation effects of single aromatic compounds in terms of central nervous system, emotional states and autonomic nervous system are still very limited. So, this study aimed to examine the physiological and emotional effects of selected volatile compounds inhalation namely d-borneol (BO), d-camphor (CH), methyl eugenol (ME), methyl chavicol (MC) using scientific techniques on autonomic nervous system (ANS), self-evaluated questionnaire on emotional states and brain wave activities. Sweet almond oil was used as a carrier oil and a diluent control. This …
A Development Of Disaster Risk Profile In Public Healthcare System During Flood Situation : A Case Study Of Nakhon Sawan City Municipality, Nakhon Sawan Province, Thailand, Kodchakorn Krutphong
A Development Of Disaster Risk Profile In Public Healthcare System During Flood Situation : A Case Study Of Nakhon Sawan City Municipality, Nakhon Sawan Province, Thailand, Kodchakorn Krutphong
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research begins with the idea of the disaster risk assessment included in the disaster management’s well recognized international framework, the Sendai Framework for Disaster Risk Reduction. Then, the idea settles from the risk assessment concept combined with the emergency management knowledge that has the critical infrastructure topic, including the public healthcare system. The flood disaster is the kind of disaster that frequently occurs in Thailand and the study area, Nakhon Sawan City Municipality. Thus, this research aims to study disaster risk profiles in the public healthcare system in a specific local area. The outcome from this research is the …
Compilation, Explanation And Restoration Of Moh Phon's Herbal Formulations For Skin Conditions, Qiaoling Ye
Compilation, Explanation And Restoration Of Moh Phon's Herbal Formulations For Skin Conditions, Qiaoling Ye
Chulalongkorn University Theses and Dissertations (Chula ETD)
Moh Phon’s traditional Thai medicine formularies were developed, compiled and recorded by Abhakara Kiartivongse or Moh Phon until 1915. This study aimed to elucidate traditional Thai medical wisdom regarding to Moh Phon formularies, especially for skin diseases. Herbal crude drugs in Moh Phon’s traditional Thai medicine formularies for skin diseases were compiled and authenticated for their vernacular and scientific names. The descriptions of plant species, ethnomedical uses, pharmacological activities and active constituents and toxicities were scientifically reviewed and established. The prevalence of plant species used in the formularies was analyzed. The formularies for 26 symptoms or diseases in the skin …
Effectiveness Of A Pharmacist-Led Expert System For Medication Adherence And Blood Pressure Control Of Adults With Hypertension In The Philippines: A Randomized Controlled Trial, Margarita Gutierrez
Effectiveness Of A Pharmacist-Led Expert System For Medication Adherence And Blood Pressure Control Of Adults With Hypertension In The Philippines: A Randomized Controlled Trial, Margarita Gutierrez
Chulalongkorn University Theses and Dissertations (Chula ETD)
In the Philippines, the Hypertension control rate is only 20% due to low medication adherence. The author proposes an intervention to supplement government program. The aim of the study is to assess the effect on medication adherence and blood pressure control of patients. A randomized control trial was conducted at ten study sites in Region IV-A of the Philippines between May 2021 and January 2022. Outcomes are measured at enrollment as well as at three different time intervals. A total of 417 patients were eligible for the study with 203 in the control group and 214 in the intervention group. …
Assessment Of Pharmacovigilance System Of New Drugs In Thailand, Nisittra Polkot
Assessment Of Pharmacovigilance System Of New Drugs In Thailand, Nisittra Polkot
Chulalongkorn University Theses and Dissertations (Chula ETD)
Previous studies evaluated pharmacovigilance (PV) system in term of passive surveillance in only post-marketing phase and did not specify new drugs. None study reviewed PV system of new drugs from pre-marketing phase to post-marketing phase. In addition, the situation of new safety monitoring program (SMP) risk-based approach integrated with risk management plan (RMP) was unknown. The objectives of the study were to review pharmacovigilance system of new drugs in targeted countries and to assess pharmacovigilance system of new drugs in Thailand. Method of the first objective was systematic review and primary data sources were drug regulatory authority websites in 83 …
Antivenom Cross-Neutralization And Neutralization: A Systematic Review Of Non-Clinical Studies In Asia Region, Sutinee Soopairin
Antivenom Cross-Neutralization And Neutralization: A Systematic Review Of Non-Clinical Studies In Asia Region, Sutinee Soopairin
Chulalongkorn University Theses and Dissertations (Chula ETD)
Background: Cross-neutralizing strategy has been applied to improve access to antivenoms which is a key to reduce mortality and disability of snakebite envenoming. However, preclinical studies have been conducted to discover antivenom’s cross-neutralizing ability when clinical studies may not be ethically applicable. This study aimed to identify and summarize scattered evidence regarding Asia antivenom’s preclinical efficacy. Methods: We performed a systematic review to search for articles published up to May 30, 2022, in PubMed, Scopus, Web of Science, and Embase. Reference searching of eligible articles was done. Preclinical studies reported the available Asia antivenom’s neutralizing ability against Asia snake lethality …
Public Perception On Privacy And Acceptance Of Contact Tracing Application For Controlling The Spread Of Covid-19 In Quang Ninh, Vietnam, Hung Gia Do
Chulalongkorn University Theses and Dissertations (Chula ETD)
Since personal data has become valuable resources in the digital age, the concern of people on privacy turns to be more sensitive and significant among Vietnamese young adults. However, when the government introduced contact tracing application (Bluezone) in April 2020 to trace the movement of people with the aim in controlling the spread of COVID-19, the public attitude changed significantly. As time goes by, many comments on social networks and reviews on the Bluezone app had shown positive attitudes when people gradually accepted Bluezone and recommended others to download the app on their phone. With a case study in Quang …
Rohingya Refugee Assimilation In Bangladesh : A Case Study Of Cox’S Bazar, Safen Roy
Rohingya Refugee Assimilation In Bangladesh : A Case Study Of Cox’S Bazar, Safen Roy
Chulalongkorn University Theses and Dissertations (Chula ETD)
Refugees and forced migration are recurrent tragedies in today's world. Despite the efforts of international organizations and non-governmental organizations (NGOs) to address the global refugee crisis, there are obstacles to overcome and a negative attitude toward refugees among host nations. In most situations involving developing countries, host towns struggle to manage their populations and the influx of refugees. This thesis aims to look at the Rohingya refugee surge in Bangladesh. Bangladesh is a developing country reliant on international assistance to deal with the Rohingya influx in 2017. With the influx of Rohingya refugees in Bangladesh, this paper demonstrates that the …
Taiwan As A Norm Entrepreneur : Advocating People-Centred Values In Southeast Asia, Ssu-Yu Chou
Taiwan As A Norm Entrepreneur : Advocating People-Centred Values In Southeast Asia, Ssu-Yu Chou
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research looks at the relations between Taiwan and Southeast Asia under President Tsai Ing-wen's first term (2016-2020) as her administration launched the people-centred New Southbound policy by analysing Taiwan's political discourse and interviewing shareholders in the policy projects. It argues that Taiwan acts as a norm entrepreneur framing its initiative and persuading targeted countries to join hands in development matters for people's well-being in the region. In turn, the people-centred rebranding is expected to justify and normalise cooperation at non- and semi-governmental levels with Taiwan without violating the one-China policy since the policy mainly aims to forge socio-economic partnerships. …
A Decision Making Model For Horse Transportation, Siengsaw Lertratanachai
A Decision Making Model For Horse Transportation, Siengsaw Lertratanachai
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study developed a mathematical model to select the most appropriate mode of equestrian horse transportation, which balanced between the costs of transportation and horse welfare. The study was divided into two stages. The first stage compared the stress level of transported horses using cortisol as well as heart rate, while the second stage developed a mathematical model that balanced horse health and transportation cost. This research used six horses that were transported by different types of vehicles, i.e., air-conditioned or non-air-conditioned, with or without space, trucks, and trailers with or without space. The horses were transported for 5 hours, …
Effects Of Blood Flow Restriction Training Combined With Rehabilitation Program On Neuromuscular Function And Balance In Athletes With Chronic Ankle Instability, Phurichaya Werasirirat
Effects Of Blood Flow Restriction Training Combined With Rehabilitation Program On Neuromuscular Function And Balance In Athletes With Chronic Ankle Instability, Phurichaya Werasirirat
Chulalongkorn University Theses and Dissertations (Chula ETD)
Blood flow restriction (BFR) training has been advocated as an alternative approach for improving muscle strength in patients undergoing clinical musculoskeletal rehabilitations. However, to our knowledge, no evidence examining the effectiveness of BFR training combined with rehabilitation (R) program on clinical outcome measures in athletes with CAI has been found. Therefore, this study aimed to evaluate the effects of supervised rehabilitation program with and without BFR on muscle strength, cross-sectional area (CSA), EMG activity, dynamic balance, and functional performance in athletes suffering from CAI. A total of 28 collegiate athletes with CAI (male and female) voluntarily participated in this study. …
Effects Of 4-Week Neuromuscular Training On Contralateral Pelvic Drop And Running Economy In Recreational Female Runners, Venus Dokchan
Effects Of 4-Week Neuromuscular Training On Contralateral Pelvic Drop And Running Economy In Recreational Female Runners, Venus Dokchan
Chulalongkorn University Theses and Dissertations (Chula ETD)
The purpose of this study was to investigate the effects of 4-weeks neuromuscular training programs on contralateral pelvic drop (CPD) and running economy (RE) in female runners. Thirty-two female runners who experienced CPD volunteered for the study. The study was divided into 2 parts. The first part investigated the effectiveness of four neuromuscular training programs during four weeks. The purpose of the first part was to find which neuromuscular training program was most effective in correcting CPD. The second part examined the retention effects of the four neuromuscular training programs for another four weeks. In this study, the participants were …
Segmentation Of Thai Generation Z On Value, Attitude, Brand Loyalty, And Purchase Intention Towards Cruelty-Free Products, Emmika Lounporn
Segmentation Of Thai Generation Z On Value, Attitude, Brand Loyalty, And Purchase Intention Towards Cruelty-Free Products, Emmika Lounporn
Chulalongkorn University Theses and Dissertations (Chula ETD)
This research examines Thai Generation Z consumers and their value, attitude, brand loyalty, and purchase intention toward cruelty-free products, as well as the relationship among the variables. An online questionnaire was developed to study 400 male and female respondents, aged between 18 - 26 years, that are Thai by nationality or residency, with the acknowledgement of cruelty-free brands. The research findings shows that Thai Generation Z hold Universalism value towards cruelty-free products, have overall positive attitudes towards integrated marketing communication tools of cruelty-free products, positive brand loyalty, and positive purchase intention towards cruelty-free products. Additionally, each independent variable (value, attitude, …
The Effects Of Service Quality On Customer’S Satisfaction In Low-Cost Fitness Center In Semarang, Indonesia, Suyatman -
The Effects Of Service Quality On Customer’S Satisfaction In Low-Cost Fitness Center In Semarang, Indonesia, Suyatman -
Chulalongkorn University Theses and Dissertations (Chula ETD)
This study aimed to analyze the level and the effects of service quality on customer satisfaction. The research was designed as a quantitative study with a quota sampling technique (non-probability sampling). A total of 420 respondents were collected from 14 fitness centers. Data were analyzed by percentage, mean, standard deviation and regression analysis. The results revealed that assurance, empathy, reliability, and responsiveness of perceived service quality had a higher value than expected service quality. On the other hand, tangible was the only dimension fell short of customers’ expectation. The results indicate a positive relationship between service quality and overall satisfaction. …
Factors Influencing Consumers’ Purchaseintention Towards Products Endorsed By Korean Boy Bands On Youtube, Wanthida Tiwari
Factors Influencing Consumers’ Purchaseintention Towards Products Endorsed By Korean Boy Bands On Youtube, Wanthida Tiwari
Chulalongkorn University Theses and Dissertations (Chula ETD)
The objective of the study is the understand the factors that influence consumer purchase intention of products endorsed by Korean boy bands on YouTube and identify the weight of the attitude towards source characteristics, YouTube engagement, product involvement level and YouTube advertisement formats amongst each other and with purchase intention. The study was conducted in a quantitative approach from 408 respondents who have been exposed to YouTube ads in 2022. The results are as followed: (1) attractiveness was the highest scored sub-variable of source characteristics, along with clicking like for engagement, product placement for advertisement formats and low involvement product …
An Implementation Of Close Reading Instruction To Promote English Reading Comprehension Of Secondary School Students, Apiwat Piyasakulchai
An Implementation Of Close Reading Instruction To Promote English Reading Comprehension Of Secondary School Students, Apiwat Piyasakulchai
Chulalongkorn University Theses and Dissertations (Chula ETD)
Close reading has become the means to help readers promote comprehension of complex texts. This study implemented the Close Reading instruction for Thai EFL secondary school students and explored their use of close reading strategies. Eighteen secondary school students participated in eleventh weeks to examine the effects of Close Reading instruction on their English reading comprehension. The research instruments were (1) English Reading Comprehension Test, (2) Close Reading Strategies Questionnaire, and (3) Semi-Structured Interview. Results from the paired sample t-test, at a significance level of .05, revealed that students significantly improved reading comprehension after they participated in the Close Reading …