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Debunking Myths: Preparing Black Students Who Are Accelerated Learners For Postsecondary Opportunities, Erik M. Hines, Donna Y. Ford, Renae D. Mayes, Tanya J. Middleton, James L. Moore Iii, Desmond Mcglone Aug 2025

Debunking Myths: Preparing Black Students Who Are Accelerated Learners For Postsecondary Opportunities, Erik M. Hines, Donna Y. Ford, Renae D. Mayes, Tanya J. Middleton, James L. Moore Iii, Desmond Mcglone

Journal of College Access

Black students are the most underrepresented in Gifted and Talented Education (GATE), Advanced Placement (AP), honors, dual enrollment (DE), and other programs for advanced learners (Ford, 2011, 2013; Hines, 2024; Hines, Fletcher et al., 2022). However, accelerated learners, particularly Black students, are usually seen as individuals who understand their educational trajectory, are more likely to know where they plan to attend college, and quickly know their career choice (Smith & Wood, 2020). Accelerated learners are students who are engaged in advanced coursework or programs such as Gifted and Talented Education (GATE), Advanced Placement (AP), honors, dual enrollment (DE). In this …


Evaluation Of Prerequisite Discrimination Skills For Obtaining Assent From Individuals With Intellectual Disabilities: A Translational Study, Jessica J. Helen Detrick Aug 2025

Evaluation Of Prerequisite Discrimination Skills For Obtaining Assent From Individuals With Intellectual Disabilities: A Translational Study, Jessica J. Helen Detrick

Dissertations

Assent can be defined as an individual’s affirmative agreement to participate and should be obtained by those who cannot consent (i.e., children and adults deemed as “incapable”) when conducting research or providing services. Federal policies recommend considering age, maturity, and psychological state to determine if a participant can assent. Beyond these considerations, there is little guidance. However, practitioners and researchers still have an ethical obligation to obtain assent. Morris and colleagues (2021) conducted a literature review of assent procedures documented within behavior-analytic journals and found few studies. Of the procedures identified, many would likely be difficult to implement with participants …


Teachers’ Talk About Children’S Texts, Sarah J. Mccarthey, Ngan Vu, Jiadi Zhang Jul 2025

Teachers’ Talk About Children’S Texts, Sarah J. Mccarthey, Ngan Vu, Jiadi Zhang

Teaching/Writing: The Journal of Writing Teacher Education

Using a framework for discourses about writing, the qualitative study investigates teachers’ discussions about student texts during focus group sessions. The setting was a small, private school with a diverse student population and teachers who shared an approach to teaching. Their discussions focused on aspects of student writing including word choice and voice; learning to write within genres such as narrative, opinion, and poetry; and writing for an audience. Teachers valued multimodality by emphasizing how pictures and text can support one another throughout the writing process. The data reflect teachers’ knowledge of the students as writers and their cultural and …


Combining Bibliotherapy And Dialogue Journaling In A Fourth-Grade Book Club: Impact On Students’ Writing Apprehension, Leah A. Bryars, Bethanie C. Pletcher Jul 2025

Combining Bibliotherapy And Dialogue Journaling In A Fourth-Grade Book Club: Impact On Students’ Writing Apprehension, Leah A. Bryars, Bethanie C. Pletcher

Teaching/Writing: The Journal of Writing Teacher Education

This article presents the qualitative findings derived from a larger convergent-parallel mixed methods study that explored the outcomes of a bibliotherapy and dialogue journaling intervention on the writing apprehension of eight fourth-grade student participants in an after-school book club. In addition to transcripts of dialogue journal entries, other qualitative data included survey responses from the fourth-grade language arts teachers, field notes, and a post-intervention focus group interview. The qualitative data set was transcribed, coded, and analyzed for emergent themes. Qualitative findings suggested that the student participants demonstrated increased confidence and were in the process of developing more positive attitudes toward …


Letter To The Editor: Embedding Indigenous Knowledges In Occupational Therapy: ‘Nothing About Us Without Us.’, Chontel Gibson, Isla Emery-Whittington, Lavonne Fox, Tirritpa Ritchie, Kaarina Valavaara, Angela Phenix, Tara Pride Jul 2025

Letter To The Editor: Embedding Indigenous Knowledges In Occupational Therapy: ‘Nothing About Us Without Us.’, Chontel Gibson, Isla Emery-Whittington, Lavonne Fox, Tirritpa Ritchie, Kaarina Valavaara, Angela Phenix, Tara Pride

The Open Journal of Occupational Therapy

As a collective of Indigenous occupational therapists, we write this letter not only in response to McColl et al.'s (2024) Letter to the Editor, but as a call to action for the profession, to enhance its ability to apply decoloniality and Indigenous human rights via strengths-based approaches.


Occupation-Based Practice Needs Occupation-Based Assessments: The Loss Of The Amps Family Assessments And How We Move Forward From Here, Leon Kirschner Jul 2025

Occupation-Based Practice Needs Occupation-Based Assessments: The Loss Of The Amps Family Assessments And How We Move Forward From Here, Leon Kirschner

The Open Journal of Occupational Therapy

The Occupational Therapy Domain and Process identifies participation in life activities as a key aspect of occupational therapy’s domain. It also identifies assessment as a key process in our practice. Still, few commonly used assessments use real, meaningful activities in real context to identify what factors are affecting performance. The AMPS family of assessments were among the only assessments used for these purposes. Because of a series of factors, these assessments recently became unavailable for new users and are no longer supported by a central organization. This paper explores the strengths and needs for these types of assessments, the factors …


Environmental Advocacy As An Occupation: Perceived Self-Efficacy And Occupational Justice In Community Programming, Emma Sims, Laura H. Vanpuymbrouck Jul 2025

Environmental Advocacy As An Occupation: Perceived Self-Efficacy And Occupational Justice In Community Programming, Emma Sims, Laura H. Vanpuymbrouck

The Open Journal of Occupational Therapy

Background: Current occupational therapy literature demonstrates a gap in knowledge of environmental advocacy as an occupation, which directly impacts occupational justice in those experiencing environmental racism or discrimination. This study’s purpose was to provide foundational information on the importance of advocacy work in the sphere of environmental and occupational justice through the lived experiences of those directly involved in community environmental advocacy.

Method: Qualitative data was collected via three focus groups using semi-structured interviews focused on perceptions of participant experiences in environmental advocacy occupations. Thematic analysis was used to identify themes relating to research questions.

Results: When …


Benefits Of Strategic Memory Advanced Reasoning Training (Smart) In Occupational Therapy Graduate Students, Asha K. Vas, Lori G. Cook, Wanyi Wang, Alisha Schaefer Jul 2025

Benefits Of Strategic Memory Advanced Reasoning Training (Smart) In Occupational Therapy Graduate Students, Asha K. Vas, Lori G. Cook, Wanyi Wang, Alisha Schaefer

The Open Journal of Occupational Therapy

Occupational therapists engage in critical thinking to integrate knowledge into clinical application. Academic curricula offer critical thinking strategies to facilitate flexible thinking and innovation to optimize clinical outcomes. Prior research has demonstrated that a gist-based reasoning program called Strategic Memory Advanced Reasoning Training (SMART) is beneficial in improving critical thinking skills in both healthy and clinical populations. The current study examined the benefits of the SMART program in masters-level occupational therapy (OT) students. Fourteen students between the ages of 22 and 45 (M = 25.71, SD = 6.34) completed the research study. The SMART program teaches strategies of strategic attention, …


Enhancing Occupational Therapy Practice Through A Mentorship Program: A Qualitative Study, Natalie S. King, Bryan M. Gee, Sarah A. Schoen, Mim Ochsenbein Jul 2025

Enhancing Occupational Therapy Practice Through A Mentorship Program: A Qualitative Study, Natalie S. King, Bryan M. Gee, Sarah A. Schoen, Mim Ochsenbein

The Open Journal of Occupational Therapy

Background: Occupational therapy entry-level education is filled with opportunities for experiential learning. Post-professionally, few opportunities exist for participation in structured mentored experiences. Mentoring in health care professions is not new; it has resurged over the past 15 years, documenting the nature of mentorship for practicing clinicians, the design of programs to promote advancement, and the effectiveness of these programs. Level I Mentorship by the STAR Institute uses a small group format and entails a blend of live and online instruction, fostering discussion and reflection rooted in on-site learning experiences. This qualitative study aims to understand participants' perceptions of STAR …


A Qualitative Study Of Disabled Performance Art In Occupational Identity Formation And Empowerment, Lisa Mahaffey, Kristin Chrissos, Kate Wettergren Jul 2025

A Qualitative Study Of Disabled Performance Art In Occupational Identity Formation And Empowerment, Lisa Mahaffey, Kristin Chrissos, Kate Wettergren

The Open Journal of Occupational Therapy

Background: Disabled performance artists use their occupation of performance art to challenge the attitudes of their audience toward disability, leading to a greater sense of empowerment and a strong identity as disabled people.

Method: This project used a narrative approach to qualitative inquiry to explore how engagement in performance art influences occupational identity and empowers disabled artists. Personal connections and snowball sampling resulted in six self-identified disabled performance artists participating in 60- to 90-min interviews. A thematic analysis resulted in three overarching themes.

Results: (a) Belonging to a community of disability activists promotes feelings of empowerment for disabled performance …


Wmu Board Of Trustees Formal Session Thursday June 26, 2025, Wmu Board Of Trustees Jun 2025

Wmu Board Of Trustees Formal Session Thursday June 26, 2025, Wmu Board Of Trustees

WMU Board of Trustees Meetings

Acceptance of the Agenda
Approval of the Minutes (April 17, 2025 and April 23, 2025)
Remarks by the Chair of the Board
Remarks by the President
Updates by the Faculty Senate President
Updates by the Western Student Association President
Updates by the Graduate Student Association President
Western Michigan University Employee Graduates
Montgomery Essential Needs Program Presentation
Public Comments Regarding Action Items


Action Items

  • Academic Tenure and Promotion
  • Student Housing and Meal Rates 2025/26
  • Fall 2025 Differential Tuition Rates
  • Fall 2025 Tuition and Required Fee Rates
  • General Fund Fiscal Year 2025/26 Operating Budget
  • President Emeritus Status for Edward Montgomery

Consent Items …


The Dpe Shortage And How To Fix It, Paul Dye Jun 2025

The Dpe Shortage And How To Fix It, Paul Dye

Honors Theses

The following content delves into the current issues surrounding the FAA’s designated pilot examiner (DPE) system, which, while functional, is increasingly strained by growing demand and outdated policies. Through firsthand experience, survey data, and analysis of current practices, the paper emphasizes some of the most pressing problems, including scheduling inefficiencies, inconsistent examiner expectations, manual eligibility checks despite the widespread use of digital logbooks, and a lack of meaningful oversight or feedback mechanisms for both DPEs and CFIs.

A major focus is the outdated scheduling process, which remains largely decentralized and prone to double-booking, cancellations, and long wait times, especially for …


Enhancing Autonomous Vehicle Resilience Through Engineering Requirements And Snow-Adaptive Lane Detection, Alexandra Marie Masterson Jun 2025

Enhancing Autonomous Vehicle Resilience Through Engineering Requirements And Snow-Adaptive Lane Detection, Alexandra Marie Masterson

Masters Theses

This thesis investigates two distinct but interrelated challenges in the development of resilient autonomous vehicle (AV) systems: the formalization of engineering requirements for AV perception subsystems and the enhancement of visual lane detection under snow-covered road conditions. In the first study, field experiments were conducted using a campus-deployed autonomous research vehicle to evaluate the impacts of perception related failures including GPS outages, HD map inconsistencies, and weather interference—on vehicle operation. These findings were used to develop a set of qualitative engineering requirements that promote AV resilience through proactive design. In the second study, a custom snow-focused lane detection dataset was …


An Evaluation Of The Role Of Conditional And Unconditional Probabilities In A Precursor Functional Analysis, Cassie Ross Jun 2025

An Evaluation Of The Role Of Conditional And Unconditional Probabilities In A Precursor Functional Analysis, Cassie Ross

Masters Theses

Functional analysis assessments are extremely useful tools in determining the function of challenging behavior and designing behavior intervention plans (Iwata et al. 1982/1994), but in the case of severe challenging behavior, can be dangerous to the individual or assessor. Precursor functional analyses place the contingencies onto a precursor to the severe challenging behavior and have been shown to be an effective assessment with high correspondence to a traditional functional analyses (Rahaman et al. 2024). This study utilized a probability analysis to identify precursor behaviors and assess the time required to identify precursors. We used a modified Functional Assessment Interview to …


Assessing The Relationship Between Combat Exposure, Wartime Service, And Barriers To Substance Use Disorder Treatment In Post 9/11 Veterans., Robert Near Jun 2025

Assessing The Relationship Between Combat Exposure, Wartime Service, And Barriers To Substance Use Disorder Treatment In Post 9/11 Veterans., Robert Near

Dissertations

Substance use disorders (SUDs) represent a critical public health concern, particularly within military and veteran populations. The complex interplay of mental health challenges, combat exposure, and the unique stressors associated with military service contribute to a heightened vulnerability among veterans. Research from the United States Department of Veterans Affairs (USDVA) underscores the prevalence of these issues, indicating that approximately 1 in 10 veterans from the Iraq or Afghanistan wars treated by the VA are diagnosed with a SUD (Veterans Affairs, 2023). Additionally, veterans from all eras show a higher propensity for binge drinking when compared to the general population, further …


The Rose That Grew From Concrete: Exploring The Romantic Experiences Of Black Men With Histories Of Childhood Sexual Abuse, Tatyana Nichelle Smith Jun 2025

The Rose That Grew From Concrete: Exploring The Romantic Experiences Of Black Men With Histories Of Childhood Sexual Abuse, Tatyana Nichelle Smith

Dissertations

Contemporary research typically characterizes Black heterosexual relationships by dismal marriage and divorce rates, largely ignoring the reality of how Black men develop attachments with their romantic partners and therefore continuing to perpetuate deficit perspectives of Black men (e.g., the cause of conflictual romantic relationships and “broken” Black families). What may be less understood about these relationships is the influence of childhood trauma, such as childhood sexual abuse, and Black men’s experiences of gender role conflict. Research shows that Black men’s experiences of childhood sexual abuse and socialization about masculinity have important implications for how they come to view themselves and …


Developing Machine Learning Models And Graphene-Based Flexible Humidity And Temperature Sensors For Machine-Learning-Assisted Sensing, Seth Hajian Jun 2025

Developing Machine Learning Models And Graphene-Based Flexible Humidity And Temperature Sensors For Machine-Learning-Assisted Sensing, Seth Hajian

Dissertations

Flexible sensor technology has recently gained tremendous momentum in both academic research and industrial applications, transitioning from conceptual frameworks to practical implementations across diverse fields. This remarkable advancement can be attributed to several converging factors, including the maturation of nanomaterial science, the advancements of machine learning algorithms, and the critical demand for intelligent sensing solutions in healthcare, environmental monitoring, and industrial automation. The growing emphasis on personalized medicine and real-time health monitoring, accelerated by global health challenges, has further highlighted the necessity for accurate, cost-effective, and adaptable sensing platforms. This dissertation presents the fulfillment of three interconnected research projects focused …


Diagnosis By Algorithm: The Transformative Impact Of Social Media–Driven Adhd Self-Diagnosis For Women Over 30 And The Proposal Of Neurotype Strain Theory, Rebecca Lynn Sevin Jun 2025

Diagnosis By Algorithm: The Transformative Impact Of Social Media–Driven Adhd Self-Diagnosis For Women Over 30 And The Proposal Of Neurotype Strain Theory, Rebecca Lynn Sevin

Dissertations

This dissertation explores the phenomenon of adult women who self-diagnosed Attention Deficit Hyperactivity Disorder (ADHD) through content encountered on social media platforms. Drawing on interpretive phenomenological analysis of ten in-depth interviews, the study investigates the emotional, cognitive, and institutional dimensions of this self-diagnosis process. Participants, all over the age of 30, reported that social media played a transformative role in helping them recognize ADHD traits in themselves. Rather than being misinformed or seeking shortcuts, participants engaged thoughtfully with ADHD-related content, valuing lived experience itself as a meaningful source of recognition and reflection. Their engagement was not primarily with educational materials …


The Fault Line: Understanding Tension Between Industry And Higher Education Institutions In Sustained Partnerships, David Lawrence Jun 2025

The Fault Line: Understanding Tension Between Industry And Higher Education Institutions In Sustained Partnerships, David Lawrence

Dissertations

This study investigates the dynamics that influence tensions in industry–higher education partnerships and identifies effective navigation factors in sustainable partnerships. Despite the increasing prevalence, such partnerships face high failure rates due to inherent tensions. This research explores how partners from industry and higher education institutions successfully navigate these tensions using a qualitative case study approach.

This investigation employed a case study design with a multi-case two-by-two holistic matrix and an interpretive, constructivist framework. Data collection involved 16 semi-structured interviews with key individuals from nine higher education institutions and five industry organizations spanning healthcare, technology, consulting, real estate development, and accounting …


Using Computerized Instruction To Increase Professional Competence With Cognitive Behavioral Therapy (Cbt) Modifications, Paige Lee Sherlund-Pelfrey Jun 2025

Using Computerized Instruction To Increase Professional Competence With Cognitive Behavioral Therapy (Cbt) Modifications, Paige Lee Sherlund-Pelfrey

Masters Theses

One in thirty-six children receive an Autism Spectrum Disorder (ASD) diagnosis, and an estimated 5.4 million adults in the United States have previously received an ASD diagnosis (Centers for Disease Control and Prevention [CDC], 2022). At least seventy percent of individuals with ASD have one comorbid disorder (Valderas et al., 2009). Some common comorbid disorders for individuals with ASD include depression, anxiety, and obsessive-compulsive disorders. Cognitive Behavioral Therapy is an evidence-based therapy that can support depressive, anxiety and OCD symptoms, and has empirically supported modifications that can be used with the ASD population. However, research reports that clinicians are not …


Complete Issue, Patrick J. O'Connor Phd, Diana Camilo, Moya Malcolm, Laura Owen, Christopher W. Tremblay Jun 2025

Complete Issue, Patrick J. O'Connor Phd, Diana Camilo, Moya Malcolm, Laura Owen, Christopher W. Tremblay

Journal of College Access

No abstract provided.


College Access Literacy With A Focus On Key Transition Knowledge For Historically Underrepresented Students And Their Educators, Molly S. Dunn, Stephanie L. Savick, Rachel E. Durham Jun 2025

College Access Literacy With A Focus On Key Transition Knowledge For Historically Underrepresented Students And Their Educators, Molly S. Dunn, Stephanie L. Savick, Rachel E. Durham

Journal of College Access

In this article, we present a programmatic model to develop College Access Literacy (CAL) among both students and educators. University faculty developed a six-module curriculum delivered through existing Professional Development School partnerships in afterschool seminars for high school juniors and separate class periods for other high school students. Professional development sessions were also delivered by content experts to high school educators and faculty who were paired to co-teach the curriculum. The program was implemented in three high schools that primarily serve historically underrepresented students. CAL topics, intended to provide students with knowledge and strategies for college access success, included college …


Marching To College: Exploring Military-Connected Students’ Access Experiences Navigating College Choice, Latosha R. Henderson, Jennifer Johnson, Shannon Martin Jun 2025

Marching To College: Exploring Military-Connected Students’ Access Experiences Navigating College Choice, Latosha R. Henderson, Jennifer Johnson, Shannon Martin

Journal of College Access

This study analyzed how pre-college advising and transition experiences impact the postsecondary success of military-connected students (MCS). Each year, approximately 200,000 military veterans transition to civilian life, with around 40% seeking higher education. Despite the financial support of the Post-9/11 GI Bill, MCS face unique challenges in accessing and succeeding in higher education, including restrictive admissions policies, unclear credit transfer processes, and insufficient pre-college advising.

Through a case study approach, this study explores the college transition experiences of MCS and the role of pre-college advising in supporting these transitions. Data were collected via surveys and interviews, focusing on the participants' …


How Certain Is The Continuity Of The Panama Canal And How Will It Affect The Global Supply Chain Industry?, Enmanuel Rodriguez Correa May 2025

How Certain Is The Continuity Of The Panama Canal And How Will It Affect The Global Supply Chain Industry?, Enmanuel Rodriguez Correa

Honors Theses

The Panama Canal, a critical artery of global trade, is under mounting threat from prolonged droughts, water scarcity, and evolving geopolitical dynamics, casting doubt on its long-term viability. This thesis investigates the continuity of the Panama Canal’s operations amid intensifying climate change, and assesses the broader implications for the global supply chain. As the canal facilitates approximately 5% of global maritime trade and provides billions in annual cost savings to shipping companies, any disruption poses severe consequences for global commerce, economic stability, and trade logistics.

The analysis begins by situating the canal within its historical and geopolitical context, emphasizing its …


Representation Of Autism Spectrum Disorders In Realistic Fiction For Children And Young Adults Over The Past 20 Years, Jane E. Kelley, Yun-Ju Hsiao, Brenda L. Barrio, Teresa A. Cardon, Madeline G. Joyce May 2025

Representation Of Autism Spectrum Disorders In Realistic Fiction For Children And Young Adults Over The Past 20 Years, Jane E. Kelley, Yun-Ju Hsiao, Brenda L. Barrio, Teresa A. Cardon, Madeline G. Joyce

Reading Horizons: A Journal of Literacy and Language Arts

In our study, we analyzed 147 contemporary realistic fiction children’s and young adult books that feature characters with autism spectrum disorder (ASD). We compared these representations with current statistics from the Centers for Disease Control and Prevention. For each book, we examined the character demographics, the main character, the author’s background, and representation prevalence. Our findings revealed a significant increase in the portrayal of characters with ASD over the past decade. There has also been a rise in the number of characters with ASD serving as the main protagonists in stories. We delved into the implications of gender, race, and …


“Proving Our Worth”: Discourses Of Teacher Evaluation In Literacy Coaching, Carolyn S. Hunt, Deborah A. Macphee May 2025

“Proving Our Worth”: Discourses Of Teacher Evaluation In Literacy Coaching, Carolyn S. Hunt, Deborah A. Macphee

Reading Horizons: A Journal of Literacy and Language Arts

There is increasing evidence that literacy coaching is an effective method for supporting teachers’ professional development. At the same time, teacher evaluation systems have intensified in response to reform initiatives, raising questions about what happens at the intersection of teacher evaluation and coaching. Despite the potential of coaching to promote deep reflection and professional growth, discourses of teacher evaluation can disrupt teacher-coach relationships if accountability is privileged over professional learning and coaches are positioned as experts who judge and report on teachers’ performance. The purpose of this study was to explore how dominant discourses of teacher evaluation influenced the professional …


Verlan: Resistance To French Linguistic Standards By Maghrebi Communities, Phaedra Dunnigan Apr 2025

Verlan: Resistance To French Linguistic Standards By Maghrebi Communities, Phaedra Dunnigan

Honors Theses

From the moment language is acquired, it comes with implicit rules that structure communication and establish social expectations. “Proper” speech is linked to compliance and is often used to assess a person’s intelligence, identity, and social status. For this reason, language moves beyond communication and is used for deeper associative meanings that can group, judge, silence, and empower individuals.

Therefore, those who diverge from linguistic norms, whether by choice, necessity, or exclusion, often face significant social consequences. Language becomes an indicator of social conformity, while deviation can be a form of resistance. This resistance is particularly common among marginalized communities …


Caregivers’ Satisfaction With And Perceived Cultural Sensitivity Of A Modification Of A Child Injury Prevention Program For Spanish-Speaking Families, Karen Padilla Apr 2025

Caregivers’ Satisfaction With And Perceived Cultural Sensitivity Of A Modification Of A Child Injury Prevention Program For Spanish-Speaking Families, Karen Padilla

Honors Theses

Unintentional injuries are a leading cause of death among children in the United States. Caregivers play a critical role in reducing children’s risk of injury by adopting appropriate supervision behaviors and engaging in safety-proofing practices. The Supervising for Home Safety (SHS) program is a video-based intervention developed to increase caregiver supervision for children ages 2–5 by targeting beliefs about injury vulnerability, injury preventability, and self-efficacy for implementing safety precautions. While SHS has demonstrated effectiveness in English-speaking populations, no research has examined its adaptation and impact among Spanish-speaking caregivers. This study aimed to examine caregivers perceived cultural sensitivity and satisfaction with …


Daca’S Impact On Recipients: Interviews With Three Daca Recipients From Michigan, Jazmin Moron Apr 2025

Daca’S Impact On Recipients: Interviews With Three Daca Recipients From Michigan, Jazmin Moron

Honors Theses

This thesis explores the lived experiences of three Deferred Action for Childhood Arrivals (DACA) recipients residing in Michigan. It examines how DACA has impacted their lives across three distinct phases: pre-DACA, while applying for DACA, and post-DACA. Through qualitative, semi-structured interviews, this research uncovers key themes: normal childhood, proof of presence, skeptical DACA future, and restricted immigration pathways. While DACA offered recipients increased opportunities in education, employment, and stability, it also imposed systemic challenges such as costly renewals, limited career growth, and continued legal uncertainty. By focusing on Michigan—a state with a relatively small Hispanic/Latino population—this study highlights the unique …


Impact Of Humor Vs. Seriousness In Advertising: The Role Of Product Type In Consumer Recall And Purchase Behavior, Cian Ortega Apr 2025

Impact Of Humor Vs. Seriousness In Advertising: The Role Of Product Type In Consumer Recall And Purchase Behavior, Cian Ortega

Honors Theses

This study examines the effectiveness of humorous versus serious advertising tones across three different product categories, which are beverage, hygiene, and health/medicine. This is done by measuring their impact on a consumer’s brand/product recall, enjoyment, and purchase intent. Historically, humor has been related to positive emotional responses while seriousness has been associated with building trust and credibility. By using a within-subjects experimental-survey design, data were collected from seventy survey respondents who viewed humorous and serious advertisements across the three product categories (hygiene, beverage, and health/medicine and then evaluated each ad based on their agreement to statements relating to brand/product recall, …