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Articles 271 - 283 of 283
Full-Text Articles in Entire DC Network
The Utilization Of Core Values As An Avenue For Promotion In Sport: Faith Based Activations As The Moral Face Of Sport Organization Brands, Michael Hutchinson
The Utilization Of Core Values As An Avenue For Promotion In Sport: Faith Based Activations As The Moral Face Of Sport Organization Brands, Michael Hutchinson
Movement and Being: The Journal of the Christian Society for Kinesiology, Leisure and Sports Studies
The administration of and participation in present-day sport is inundated with situations requiring individuals with varying moral paradigms to determine appropriate action. The marketing discipline has drawn considerable attention from ethical decision makers, as marketing practitioners are responsible for satisfying both active and inactive consumer ‘needs.’ Traditional forms of promotion within the sport setting have focused on targeting fans through financial value, cost minimization, or product giveaways (e.g., Friday night fireworks, $1 hot dog night, bobble-head night). However, professional sport organizations have recently extended marketing endeavors to include faith based activations as a form of promotional strategy, accessing fans by …
Implications Of Toppling Goal Posts In College Football: Managing Institutional Risk, David Lavetter, Yun Seok Choi
Implications Of Toppling Goal Posts In College Football: Managing Institutional Risk, David Lavetter, Yun Seok Choi
Journal of Applied Sport Management
This article discusses a summary of lawsuits stemming from fans being injured by toppled goal posts following American college football games. Several examples of goal post-related injuries occurred during post-game celebrations when crowds surged onto the fields at various stadiums. The purpose of this article is to explicate the legal implications of lawsuits filed by injured plaintiffs and discusses potential liability incurred by educational institutions. Very limited legal precedence exists to facilitate understanding of the full legal responsibilities of injured individuals, institutions, parties providing security, or goal post manufacturers; however, courts have ruled on three particular cases involving injuries sustained …
Goodbye Coach Ranager, Colby B. Jubenville
Goodbye Coach Ranager, Colby B. Jubenville
Journal of Applied Sport Management
Special article "Goodbye Coach Ranager."
Editor's Overview, Benjamin J. Goss
Editor's Overview, Benjamin J. Goss
Journal of Applied Sport Management
Editor's Overview.
Publisher's Welcome, Colby B. Jubenville
Publisher's Welcome, Colby B. Jubenville
Journal of Applied Sport Management
Publisher's Welcome.
Publisher's Welcome, Colby B. Jubenville
Publisher's Welcome, Colby B. Jubenville
Journal of Applied Sport Management
No abstract provided.
Editor's Overview, Benjamin D. Goss
Editor's Overview, Benjamin D. Goss
Journal of Applied Sport Management
No abstract provided.
Guest Editorial: The Significance Of A New Peer-Reviewed And Scholarly Journal For The Sport Management Profession, William F. Stier
Guest Editorial: The Significance Of A New Peer-Reviewed And Scholarly Journal For The Sport Management Profession, William F. Stier
Journal of Applied Sport Management
No abstract provided.
Do Bcs National Championships Lead To Recruiting Violations? A Trend Analysis Of Ncaa Division I (Fbs) Infractions, Robert S. Clark, Paul J. Batista
Do Bcs National Championships Lead To Recruiting Violations? A Trend Analysis Of Ncaa Division I (Fbs) Infractions, Robert S. Clark, Paul J. Batista
Journal of Applied Sport Management
With the NCAA suggesting increased severity of sanctions for NCAA rules violators (Wieberg, 2008), an area of great concern to athletic directors is the institution’s violation of Article 13 of NCAA Division I legislation while recruiting prospective student-athletes. While researchers state that NCAA violations are on the rise (Mahony,1999; Jordan, Greenwell, Geist, Pastore, & Mahony, 2004), very little research has been conducted to ascertain the number of NCAA recruiting violations committed, and by whom. The purpose of this study was to describe the nature of recruiting violations, including major and secondary violations, conference affiliation of institutions committing major violations, then …
Social Problems In Major League Baseball: Revisiting And Expanding Talamini’S Analysis Twenty Years Later, Mark Vermillion, G. Clayton Stoldt, Jordan Bass
Social Problems In Major League Baseball: Revisiting And Expanding Talamini’S Analysis Twenty Years Later, Mark Vermillion, G. Clayton Stoldt, Jordan Bass
Journal of Applied Sport Management
The purpose of this research was to review, revisit, and expand Talamini’s social problems within Major League Baseball (MLB). Talamini’s categories, which include gambling, player/managerial violence, spectator violence, cheating, crime, and greed are reviewed and applied to social problems in MLB since the original publication in 1987. In order to better understand social problems and deviant behavior within MLB, the original categories are related to specific deviance theories to better understand causation of deviance. Theories are then organized by Shoemaker’s proposed integrated model, which organizes causes of deviance on the structural, social-psychological, and psychological levels. Relating Talamini’s social problems categories …
Student-Athletes’ Perceptions Of Men’S Basketball Head Coaches’ Competencies At 15 Selected Ncc Aa Division Ii Christian Colleges, Michael B. Phillips, Colby B. Jubenville
Student-Athletes’ Perceptions Of Men’S Basketball Head Coaches’ Competencies At 15 Selected Ncc Aa Division Ii Christian Colleges, Michael B. Phillips, Colby B. Jubenville
Journal of Applied Sport Management
The purpose of this study was to measure the perceptions of student-athletes concerning the coaching competency of 15 head men’s basketball coaches at the Division II level in the National Christian Collegiate Athletic Association (NCCAA). The study utilized the 24-item Coaching Competency Scale (CCS) to collect data on 138 student-athletes participating in men’s basketball from 15 NCCAA member institutions and examined four specific categories: character building competency (CBC), game strategy competency (GSC), motivation competency (MC), and technique competency (TC). Multivariate Analyses of Variance (MANOVA), Analyses of Variance (ANOVA), and Analyses of Covariance (ANCOVA) were computed to examine group differences for …
Successfully Marketing A Collegiate Baseball Program Within Resource Constraints: A Special Case Of Volunteerism, Tony Lachowetz, Sam Todd, Wendy Dees
Successfully Marketing A Collegiate Baseball Program Within Resource Constraints: A Special Case Of Volunteerism, Tony Lachowetz, Sam Todd, Wendy Dees
Journal of Applied Sport Management
Given resource constraints in marketing budgets of athletic departments, many marketers of intercollegiate athletics often face a difficult choice between marketing all sports fairly, and marketing only those sports that would provide the highest return on investment of marketing dollars. This case study explains the creative efforts made at one university to incorporate student volunteers when marketing, promoting, and selling tickets to collegiate baseball. After a brief overview of volunteerism in sport, this specific case first outlines the background to the problem, then details of how two student groups collectively contributed to stimulate the marketing efforts of the baseball program …
Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss
Taking The Ballgame Out To The World: An Analysis Of The World Baseball Classic As A Global Branding Promotional Strategy For Major League Baseball, Benjamin D. Goss
Journal of Applied Sport Management
This paper analyzes the 2006 World Baseball Classic as a promotional strategy by Major League Baseball to further its global branding pursuits. The WBC is qualified as a global sport event that is a marketing function of MLB in its efforts to emerge as an international brand; elements of the WBC are examined in the context of a global brand strategy. WBC promotional execution elements are studied in light of dimensions upon which consumers evaluate global brands. Four customer segments targeted through the WBC are characterized before the paper examines future WBC marketing approaches in the context of cultural production.