Digital Commons Network^™

The Daily Gamecock, Monday, November 18, 2019, University Of South Carolina, Office Of Student Media

November

No abstract provided.

November 6, 2019 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

October 2, 2019 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

“We Need Dawgs!”: Narrative Construction Of Athletic Identity Among Black High School Football Players, Victor Dion Kidd

Theses and Dissertations

Previous empirical inquiry of athletic identity (Brewer, Van Raalte, Linder, 1993) and participation has failed to examine how such identities and roles are developed at the high school level of competition. While focusing on salient athletic identities or role sets are important, research literature should target how devotion to athletic identities, roles, and responsibilities are developed and communicated to adolescent athletes by social interactions. Therefore, while adopting Narrative Identity Theory (Loseke, 2007; McAdams & McLean, 2013; Polkinghorne, 1991; Smith 2010) as an appropriate lens, the current study investigated how athletic identity, roles, and responsibilities are developed through complex interaction and …

September 18, 2019 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

September 11, 2019 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

July 11, 2019 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

Investigating Managerial Priority Of Environmental Inputs And Outputs In Public Assembly Venues, Walker Ross

Theses and Dissertations

This study was focused on understanding how managers of public assembly venues prioritize the various manager-perceived environmental inputs and outputs of the operation of their building when making decisions on environmental sustainability. Such research is necessary as there was little to no understanding of the operational impacts of sport on the natural environment. A survey of managers of public assembly venues that utilized the best-worst scaling method of experimental design and analysis was utilized to gather data that appropriately addressed the research question posed by this study. Findings suggest that managers prioritize the environmental inputs and outputs of their buildings …

Finding The Perfect Match: Dimension Analysis And Development Of The External Sponsorship Congruence Scale, Kelly Evans

Theses and Dissertations

The biggest problem interfering with effective sport sponsorships is marketing clutter and the negative impact it has on sponsorship recall accuracy (Cornwell & Relyea, 2000; Rumpf, 2012; Seguin & O’Reilly, 2008). Previous research shows that external sponsorship congruence plays an important role in how consumers remember and recall sport sponsors (Cornwell et al., 2005; Fleck et al., 2012; Jagre et al., 2001; Olson & Thjømøe, 2011; Solomon, 1996; Stangor & McMillan, 1992), ultimately influencing consumer attitudes and behavior (Close & Lacey, 2013; Gwinner & Bennett, 2008; Lee & Thorson, 2008; Simmons & Becker-Olson, 2006). Great strides have been made in …

Measuring Long-Term Advertising Effects In The Tourism And Hospitality Industry, Rui Qi

Theses and Dissertations

Due to the intangible characteristics of the service product, the tourism and hospitality industry relies heavily on advertising. This dissertation is composed of three interrelated studies, with the overall purpose to investigate advertising effectiveness within the tourism and hospitality industry from a firm-level perspective. Longitudinal and time-series models were employed to analyze firm-level accounting, finance, and marketing data. Overall, results provided supports for the strategic value of advertising in the airline, hotel, and restaurant firms. The first study’s findings indicate that the economic benefits from advertising expenditures, unlike other expenses, do not expire in the current period. In addition, advertising …

Selling Rooms And Making Money In The Lodging Industry: Analyzing The Effects Of Revpar And Goppar Together, Thomas Rogers

Theses and Dissertations

Based on previous research, revenue management now focus on alternative benchmarks for assessing bottom-line performance. The advent of alternative benchmarks leads to increased analysis of the relationship between revenue and profitability within hotel management. This thesis builds on previous research of revenue and profitability with RevPAR and GOPPAR acting as proxies for revenue and profitability to determine the relationship between the two variables as well as identifying their roles and analysis within revenue management as revenue management maneuvers toward a more strategic outlook. Also, this thesis identifies whether affiliation (independent vs. chain-affiliated) and hotel service levels directly affect the correlation …

The Importance Of Twitter To Destination Marketing Organizations, Tatiana Allgeyer

Theses and Dissertations

Social media has experienced quick and expansive growth since its beginnings. While the initial users were individuals, social media has become a melting pot of businesses, brands, and celebrities all vying for engagement from followers in the hopes of increasing likes, engagement levels and sales.

Destination marketing organizations (DMO’s) have been slow to adopt social media platforms and integrate them into their marketing strategies. The goal of this study is to analyze what kinds of social media content produces the highest levels of engagement in order to make specific social media strategy recommendations to the Columbia DMO, Experience Columbia. An …

June 5, 2019 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

The Daily Gamecock, Commencement Issue 2019, University Of South Carolina, Office Of Student Media

April

No abstract provided.

The Daily Gamecock, Monday, April 22, 2019, University Of South Carolina, Office Of Student Media

April

No abstract provided.

April 3, 2019 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

Child Sport Fan Behavior: An Examination Of The Effects Of Socialization, Branding, And Alternatives On Children’S Psychological Connections To Sports Teams, Katherine Rose Nakamoto Reifurth

Theses and Dissertations

This three-study dissertation focuses on child fans of professional sport teams and the ways in which they become fans and attach themselves and connect to these sport brands. In Study 1, the researchers focused on the socialization into fandom of young children and the effects of communities and the game-day environment on this socialization utilizing qualitative observations and interviews with children ages 6 to 14 and resulted in an expanded understanding of the dame-day aspects that attract and excite children most. In Study 2, the researchers focused on the aspects of a new team’s brand that children ages 5 to …

Premium Seating In College Athletics: Trends Of Today And The Future, Kendra Holaday

Theses and Dissertations

The purpose of this study is to assist college athletic departments in attracting more fans to premium seating areas within their football stadiums. Existing research covers professional sporting venues in depth, but lacks volume regarding collegiate athletics. Due to the minimal knowledge and research recorded on premium seating in college football venues, there is a crucial need for the gap in research to be filled. The interviewing method and qualitative research was used to gain information on premium seating within college football venues. During the interview process existing premium seating, renovations in progress, and future addition plans were all explored. …

The Daily Gamecock, Monday, March 18, 2019, University Of South Carolina, Office Of Student Media

March

No abstract provided.

March 6, 2019 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

The Daily Gamecock, Monday, February 11, 2019, University Of South Carolina, Office Of Student Media

February

No abstract provided.

February 6, 2019 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

2018-2019 Faculty Senate Annual Report, University Of South Carolina

Faculty Senate

The primary file includes the 2018-2019 Committee on Academic Responsibility Annual Report. Additional annual reports are attached.

December 5, 2018 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

November 7, 2018 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

October 26, 2018 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

October 3, 2018 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

College Esports: A Model For Ncaa Reform, Thomas A. Baker Ii, John T. Holden

South Carolina Law Review

No abstract provided.

September 5, 2018 General Faculty Minutes, University Of South Carolina

Faculty Senate

No abstract provided.

June 6, 2018 Faculty Senate Minutes, University Of South Carolina

Faculty Senate

No abstract provided.