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Why Do Tourists Accept Lodging Through Accommodation Sharing Platforms? Model Development And Model Comparison, Ge Zhu
Theses and Dissertations
The P2P accommodation sharing market has emerged as a disruptive innovation as it has exponentially expanded globally, even though this market is still emerging and has not been used by most people. This study investigates why tourists accept the sharing platforms and how to promote this service. A literature review on innovation adoption models was conducted to select a proper theoretical framework to investigate travelers’ motivation for using Airbnb. According to model-evaluation principles and literature analysis, this self-efficacy-based value adoption model (SVM) was selected, which is derived from social cognitive theory’s reciprocal determination. Based on the SVM, an extended SVM …
Technology Experience: Measurement Development And Validation, Hyejo Hailey Shin
Technology Experience: Measurement Development And Validation, Hyejo Hailey Shin
Theses and Dissertations
Think about yourself traveling to somewhere in the 1990s, 2000s, 2010s, and 2020s repeatedly. What would be the most significant difference among those four periods? There would be many differences, including clearer sky and clean air. Imagine how you would plan your three-day vacation. You might need several travel guidebooks and travel agents to plan your trip if you were in the 1990s. In the 2020s, you just need to download some mobile apps to plan and even create organized travel itineraries. After arriving at the destination, how would you find the way to a tourism attraction? You just need …
An Examination Of Sport Ticket Price Acceptability And Surcharge Transparency In Partitioned Pricing, Misun Won
An Examination Of Sport Ticket Price Acceptability And Surcharge Transparency In Partitioned Pricing, Misun Won
Theses and Dissertations
There has been a recent price policy change in the sport industry that ticket resale companies attempted to reveal any additional fees upfront to increase price transparency and protect consumers in the marketplace. This policy change was announced in early 2020 (Thompson, 2020). However, as the coronavirus outbreak affected live events to be canceled, become virtual, or have a limited facility capacity (Apstein, 2020; Perry, 2020), it disabled the resale companies to see consumer responses to their policy change that may increase or decrease ticket revenues. In addition, charging additional fees to the ticket face value is a form of …
Positioning Customer Service Through Customer Journey Mapping In Service Consumption And Recovery, Dan Jin
Positioning Customer Service Through Customer Journey Mapping In Service Consumption And Recovery, Dan Jin
Theses and Dissertations
Customer journey mapping is a marketing research tool that has increasingly captured marketers’ attention over the past decades by helping commercial businesses understand customers’ motivations and behaviors. Despite acknowledging the importance of customer experiences, previous literature has generally focused on the firm’s response (supply-side) to the customer. This often considers the service provider’s efforts in the production of goods and services using Goods-Dominant-Logic (GDL), and facilitation with the customer with Service-Dominant-Logic (SDL). However, supply-side logic has largely ignored the customer responses (demand-side) regarding the service operations that appear to be an important function in customer journey mapping. Customers’ demand-side logic …
“The Lifeblood Of College Sports”: The Ncaa’S Dominant Institutional Logic And The Byproducts Of An (Over)Emphasis On Recruiting, Chris Corr
Theses and Dissertations
In big-time college football, successful recruiting is the foundation on which winning programs stand. Power-5 football and men’s basketball operate under a dominant institutional logic that values generating revenue above all else. Winning generates revenue and, accordingly, Power-5 stakeholders are often engulfed in their unique athletic roles. The system propagates adherence to a singular focus that emphasizes winning and revenue generation. This dominant institutional logic governing big-time college football has been dubbed jock capitalism (Southall & Nagel, 2009). While prominent theorists have analyzed college sports through an institutional logic perspective, a systematic examination of the Power-5 football recruiting process has …
March 3, 2021 Faculty Senate Minutes, University Of South Carolina
March 3, 2021 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
February 3, 2021 Faculty Senate Minutes, University Of South Carolina
February 3, 2021 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
December 2, 2020 Faculty Senate Minutes, University Of South Carolina
December 2, 2020 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
November 4, 2020 Faculty Senate Minutes, University Of South Carolina
November 4, 2020 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
October 7, 2020 Faculty Senate Minutes, University Of South Carolina
October 7, 2020 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
September 9, 2020 Faculty Senate Minutes, University Of South Carolina
September 9, 2020 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
September 2, 2020 General Faculty Minutes, University Of South Carolina
September 2, 2020 General Faculty Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
The Impact Of Service Firm’S Environmentally Friendly Reputation In The Context Of Revenue Management, Choongbeom Choi, Miyoung Jeong Ph.D.
The Impact Of Service Firm’S Environmentally Friendly Reputation In The Context Of Revenue Management, Choongbeom Choi, Miyoung Jeong Ph.D.
Faculty Publications
In revenue management practice, customers’ perceived fairness is a critical issue. Prior research examined the effect of revenue management on customers’ perceptions of fairness by implementing two different conditions: fencing and framing. In this study, the authors evaluated the role of a service firm’s environmentally friendly reputation under the conditions of fencing and framing. Results indicated that an environmentally friendly reputation only moderated the effect of framing on perceived fairness. In particular, when the firm had a poor reputation, framing as a discount rather than framing as a surcharge increased customers’ fairness perceptions. When the firm had a good reputation, …
Celebrity Impact On Fashion Brand Choice Using Social Media, Jaclyn Newbert
Celebrity Impact On Fashion Brand Choice Using Social Media, Jaclyn Newbert
Theses and Dissertations
Today social media is rapidly growing. Many social media users, specifically Instagram users, are from the Millennial generation (born between 1982 and 1999), and Generation-Z (born between 2000 and 2020) (knoema.com, 2020). They love to share their life through social media, especially by posting and viewing others’ photos and videos on Instagram. Celebrity endorsement of products and brands has shown to increase both brand awareness and sales for companies. The purpose of this study is to investigate social media influence of celebrities on consumers’ brand choices. A conceptual model is developed to investigate the influences of physical attractiveness, celebrity credibility, …
The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong
The Impact Of Consumer Perceptions Of Tanking On National Basketball Association Attendance, Hua Gong
Theses and Dissertations
This dissertation studies the impact of consumer perceptions of tanking on National Basketball Attendance (NBA) attendance. The prevalence of tanking in the NBA raised concerns that some teams were purposely avoiding winning games in order to improve their draft position. The majority of previous studies on tanking have focused on developing empirical evidence of the existence of tanking in sport. Yet, no study systematically explored the impact of perceived tanking behavior on consumer demand for sport. As tanking teams rarely reveal their tanking strategy to the public, fans may not correctly identify tanking behavior in sport, and thus are likely …
The Economic Impact Of Tennis In South Carolina, Xue Zhang
The Economic Impact Of Tennis In South Carolina, Xue Zhang
Theses and Dissertations
This aim of this study was to estimate the economic value eighteen junior tournaments held in South Carolina in 2019. Over two hundred surveys were sent out to junior player and fifty two responses were received. Factors in the survey including transportation, gender, age, household income, on-site and off-site expenditure contributed to results in this paper. After analyzing the data collected, significant results were discovered.
Comparing The Success Of Official Sponsors And Ambush Marketers: An Event Study Analysis Of Brazil Following The 2014 Fifa World Cup And 2016 Rio De Janeiro Summer Olympic Games, Timothy Koba
Theses and Dissertations
Mega sporting event hosting and sponsorship garner billions of dollars in investments from countries and companies, but their effectiveness has yet to be definitively determined. If the announcement of a host country serves as a signal to the investors who comprise a market, then there should be an increased return in response to the announcement. Similarly, if companies are activating their sponsorships during a sporting event there may be a higher return than what would be expected otherwise. The evaluation of the 2016 Summer Olympic Games held in Rio de Janeiro demonstrates that the announcement did not impact the market …
June 3, 2020 Faculty Senate Minutes, University Of South Carolina
June 3, 2020 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
April 15, 2020 Faculty Senate Minutes, University Of South Carolina
April 15, 2020 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
Strategies And Methods Used To Improve Engagement: Mixed Methods Action Research In An Online Computer Applications Course, Yvette Newton Sands
Strategies And Methods Used To Improve Engagement: Mixed Methods Action Research In An Online Computer Applications Course, Yvette Newton Sands
Theses and Dissertations
The purpose of this action research is to evaluate and examine the strategies and methods that were used to improve interactions and engagement of students enrolled in a computer applications course at a large university in the southeast part of the United States. A mixed methods research model that included both quantitative and qualitative measures was used. Quantitative data were collected from 162 students who participated in the course discussion boards and forums and from 124 students who took part in the Online Student Engagement survey (OSE). Qualitative data were derived from interviews with five student focus groups and from …
April 1, 2020 Faculty Senate Minutes, University Of South Carolina
April 1, 2020 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
The Impact Of Hotel Service Robot Appearance And Service Attributes On Customer Experience, Chuhan Thomsen
The Impact Of Hotel Service Robot Appearance And Service Attributes On Customer Experience, Chuhan Thomsen
Theses and Dissertations
In the past decade, an increasing discussion has taken place regarding the employment of hotel service robots. One critical issue is the impact service robots exhibit on customer experience. However, most of the existing studies focus on service robots’ technical functions or customer’s adoption behavior instead of customers’ psychological or attitudinal reactions toward the robot. Meanwhile, the emergence of humanoid robots has raised great attention from both researchers and industry practitioners. Humanlike features (e.g. facial expressions, emotions, and motions) inherently affect customer experience in a hotel environment. Nevertheless, limited literature exists in incorporating service robots’ anthropomorphism and service attributes into …
Newcomer Student-Athlete Perceptions Of Coaches’ Socialization Strategies: Scale Development, Evelyn Su Jara-Pazmino
Newcomer Student-Athlete Perceptions Of Coaches’ Socialization Strategies: Scale Development, Evelyn Su Jara-Pazmino
Theses and Dissertations
In this era of multi-million dollar paydays, the need to fill arenas and the pressure to win has increased dramatically. In order to build a winning program, the coaching staff turns to national and international recruiting. According to David Ching, Senior Contributor of Forbes, “Nearly every Power Five college athletics program spends more than $1 million per year on recruiting” (Ching, 2018). The fact that student-athletes have a limited time of four years of eligibility to perform for their institutions, results in a continuous influx of newcomers to the team. Student-athletes with a diverse cultural background have to adapt to …
The Downside Of National Team Identity: A Model To Measure Negative Outcomes Of Team Identity, Fei Gao
The Downside Of National Team Identity: A Model To Measure Negative Outcomes Of Team Identity, Fei Gao
Theses and Dissertations
Team identity has been a prevailing subject and has drawn a wide range of attention from both academia and the sport industry. The previous literature indicates that team identity had significant impact on team-related purchases, game attendance, TV viewership, loyalty, other social identities (e.g., national identity), etc. However, the majority of team identity studies were merely focused on unveiling these positive outcomes of team identity. Little is known about how team identity works on fans’ negative sentiment toward outgroup members. The purpose of this dissertation was to establish a model to measure the effect of team identity on xenophobia and …
Rethinking The Customer Experience: An Empirical Comparison Of Airbnb And Hotels, Jing Li
Rethinking The Customer Experience: An Empirical Comparison Of Airbnb And Hotels, Jing Li
Theses and Dissertations
Experience is at the heart of the tourism and hospitality industry. One of the fundamental objectives of this sector is to create memorable customer experiences. For years, the sharing economy has been an essential industry phenomenon. Distinct from the traditional sector, Airbnb emerged as a disruptive innovation and a dominant online sharing-economy platform and has had a significant impact on the traditional industry. Despite growing interest in customers’ experiences in tourism and hospitality, limited research has provided insight into what constitutes the customer experience with Airbnb, how it can be conceptualized, and how it should be measured. In addition, Airbnb …
March 4, 2020 Faculty Senate Minutes, University Of South Carolina
March 4, 2020 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
The Daily Gamecock, Monday, February 17, 2020, University Of South Carolina, Office Of Student Media
The Daily Gamecock, Monday, February 17, 2020, University Of South Carolina, Office Of Student Media
February
No abstract provided.
February 5, 2020 Faculty Senate Minutes, University Of South Carolina
February 5, 2020 Faculty Senate Minutes, University Of South Carolina
Faculty Senate
No abstract provided.
Implementation Of A Novel Return-To-Ride Concussion Management Policy For Collegiate Hunter/Jumper Equestrian Athletes, Devon Serrano, Velyn Wu
Implementation Of A Novel Return-To-Ride Concussion Management Policy For Collegiate Hunter/Jumper Equestrian Athletes, Devon Serrano, Velyn Wu
Clinical Practice in Athletic Training
A concussion return-to-participation protocol specific to equestrian is critical in the safe return of athletes to their respective discipline. When the care of the hunter/jumper equestrian teams became the responsibility of the Sports Medicine staff at Sweet Briar College, a return-to-participation concussion management policy was needed to ensure the safety of the equestrian student-athletes. A quality-improvement project focusing on the development of a “Return-to-Ride” protocol was started in the fall semester of 2016. The Sports Medicine staff collaborated with the Sweet Briar College riding center to create and ensure compliance of the protocol. The intended aim of developing this protocol …
2019-2020 Faculty Senate Annual Report, University Of South Carolina
2019-2020 Faculty Senate Annual Report, University Of South Carolina
Faculty Senate
The primary file includes the 2019-2020 Committee on Academic Responsibility Annual Report. Additional annual reports are attached.