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Articles 1711 - 1740 of 8533
Full-Text Articles in Entire DC Network
Reviews, University Of New Mexico Press
Garland And The Indians, Owen J. Reamer
Reviews, University Of New Mexico Press
The Novels Of William Eastlake, Delbert E. Wylder
The Novels Of William Eastlake, Delbert E. Wylder
New Mexico Quarterly
No abstract provided.
Reviews, University Of New Mexico Press
The Sin Of Pride: A Sketch For A Literary Exploration, Donald Greene
The Sin Of Pride: A Sketch For A Literary Exploration, Donald Greene
New Mexico Quarterly
No abstract provided.
The Uses Of Literature, Hoyt Trowbridge
Full Issue, University Of New Mexico Press
The Moderating Effect Of Country Of Origin On Athlete Brand Equity, Bo Yu
The Moderating Effect Of Country Of Origin On Athlete Brand Equity, Bo Yu
Health, Exercise, and Sports Sciences ETDs
Athlete endorsement industry continues to expand fast. Reports argued country of origin could be a cue to explain the endorsement gap among athletes from different nations. With the growing marketing potential in athlete brand, it is imperative to take country of origin as a cue to predict endorsement value. The conceptual model from Arai et al (2013; 2014) on athlete brand equity is adopted in this study.
This study adopts GDP per capita as the instrument to measure the market size of country of origin, and relies on data from Openhorse and Forbes on the Top 100 Highest paid athletes …
Intelligence Tests And The Personal World, Ralph D. Norman
Intelligence Tests And The Personal World, Ralph D. Norman
New Mexico Quarterly
No abstract provided.
The Tenth Annual Unm Research Lecture, University Of New Mexico Press
The Tenth Annual Unm Research Lecture, University Of New Mexico Press
New Mexico Quarterly
No abstract provided.
Full Issue, University Of New Mexico Press
Reviews, University Of New Mexico Press
The Ninth Annual Unm Research Lecture The Lure Of Names, T. M. Pearce
The Ninth Annual Unm Research Lecture The Lure Of Names, T. M. Pearce
New Mexico Quarterly
No abstract provided.
Head Notes, University Of New Mexico Press
Full Issue, University Of New Mexico Press
The Golden Bough As Literature, Stanley Edgar Hyman
The Golden Bough As Literature, Stanley Edgar Hyman
New Mexico Quarterly
No abstract provided.
Full Issue, University Of New Mexico Press
On A Letter From Mary Austin, Henry James Forman
On A Letter From Mary Austin, Henry James Forman
New Mexico Quarterly
No abstract provided.
Research And Adoration, Jay C. Knode
Full Issue, University Of New Mexico Press
Dystopian Science Fiction: New Index To The Human Situation, Mark R. Hillegas
Dystopian Science Fiction: New Index To The Human Situation, Mark R. Hillegas
New Mexico Quarterly
No abstract provided.
Goya: A Visual Prophet, Vivian Nora Grelick
Goya: A Visual Prophet, Vivian Nora Grelick
New Mexico Quarterly
No abstract provided.
Books, University Of New Mexico Press
I Wonder As I Wander, Jack B. Moore
Full Issue, University Of New Mexico Press
Books, University Of New Mexico Press
Songs As Actions, Peter Viereck
Full Issue, University Of New Mexico Press
Books, University Of New Mexico Press