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The Moderating Effect Of Country Of Origin On Athlete Brand Equity, Bo Yu May 2017

The Moderating Effect Of Country Of Origin On Athlete Brand Equity, Bo Yu

Health, Exercise, and Sports Sciences ETDs

Athlete endorsement industry continues to expand fast. Reports argued country of origin could be a cue to explain the endorsement gap among athletes from different nations. With the growing marketing potential in athlete brand, it is imperative to take country of origin as a cue to predict endorsement value. The conceptual model from Arai et al (2013; 2014) on athlete brand equity is adopted in this study.

This study adopts GDP per capita as the instrument to measure the market size of country of origin, and relies on data from Openhorse and Forbes on the Top 100 Highest paid athletes …


Head Notes Continued, University Of New Mexico Press May 2017

Head Notes Continued, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


The Ninth Annual Unm Research Lecture The Lure Of Names, T. M. Pearce May 2017

The Ninth Annual Unm Research Lecture The Lure Of Names, T. M. Pearce

New Mexico Quarterly

No abstract provided.


Reviews, University Of New Mexico Press May 2017

Reviews, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Mobilization And Repression In The Occupy Movement, Eric Turner May 2017

Mobilization And Repression In The Occupy Movement, Eric Turner

Sociology ETDs

This dissertation project focuses on dynamics of mobilization and repression in the Occupy movement. This movement emerged in late 2011 in the United States and sought to protest the growing economic inequality and the growing influence of corporations in politics. This project focuses on Occupy chapters which emerged in 74 out of the 100 largest cities in the United States. The first empirical chapter of this project focuses on dynamics which affect differences in protest size, measured in terms of protest turnouts relative to population. This chapter first demonstrates the importance of large student populations and greater numbers of universities …


Head Notes, University Of New Mexico Press May 2017

Head Notes, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


The Albuquerque Little Theatre, Terry Ray May 2017

The Albuquerque Little Theatre, Terry Ray

New Mexico Quarterly

No abstract provided.


Full Issue, University Of New Mexico Press May 2017

Full Issue, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Book Reviews, University Of New Mexico Press May 2017

Book Reviews, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


The Changing Economy Of Southwest Indian Arts And Crafts, John Adair May 2017

The Changing Economy Of Southwest Indian Arts And Crafts, John Adair

New Mexico Quarterly

No abstract provided.


The House At Otowi Bridge, Peggy Pond Church May 2017

The House At Otowi Bridge, Peggy Pond Church

New Mexico Quarterly

No abstract provided.


Some Readings In Recent Poetry, John Dillon Husband May 2017

Some Readings In Recent Poetry, John Dillon Husband

New Mexico Quarterly

No abstract provided.


Collective Memory: Xvith-Century Spain, Paul Horgan May 2017

Collective Memory: Xvith-Century Spain, Paul Horgan

New Mexico Quarterly

No abstract provided.


Full Issue, University Of New Mexico Press May 2017

Full Issue, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Roderick Mead, Albert Reese May 2017

Roderick Mead, Albert Reese

New Mexico Quarterly

No abstract provided.


The Editor's Corner, University Of New Mexico Press May 2017

The Editor's Corner, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Full Issue, University Of New Mexico Press May 2017

Full Issue, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Adja Yunkers, John Palmer Leeper May 2017

Adja Yunkers, John Palmer Leeper

New Mexico Quarterly

No abstract provided.


The Editor's Corner Continued, University Of New Mexico Press May 2017

The Editor's Corner Continued, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


The Editor's Corner, University Of New Mexico Press May 2017

The Editor's Corner, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Full Issue, University Of New Mexico Press May 2017

Full Issue, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Indeterminacy As Social Practice In Contemporary Art Music, Lauren V. Coons May 2017

Indeterminacy As Social Practice In Contemporary Art Music, Lauren V. Coons

Music ETDs

This work examines the social practice element of contemporary indeterminate music. Through historical and critical research, and analysis of some contemporary indeterminate works, I provide a view of indeterminacy as a subversive experimental music practice that challenges both the forms of alienation present in Western art-music culture and the concepts and power structures that have contributed to them. I compare and contrast indeterminacy with other terms and concepts related to “open works,” specifically aleatory, chance, and improvisation. A discussion of various philosophical viewpoints regarding the concept of the musical “work” and the role of the composer reveal ways in which …


The Editor's Corner Continued, University Of New Mexico Press May 2017

The Editor's Corner Continued, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


The Editor's Corner Continued, University Of New Mexico Press May 2017

The Editor's Corner Continued, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Other Reviews, University Of New Mexico Press May 2017

Other Reviews, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Faustian Germany And Thomas Mann, Ramon J. Sender May 2017

Faustian Germany And Thomas Mann, Ramon J. Sender

New Mexico Quarterly

No abstract provided.


The Editor's Corner, University Of New Mexico Press May 2017

The Editor's Corner, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Navajo Trading Posts, Frank Waters May 2017

Navajo Trading Posts, Frank Waters

New Mexico Quarterly

No abstract provided.


Full Issue, University Of New Mexico Press May 2017

Full Issue, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.


Contents, University Of New Mexico Press May 2017

Contents, University Of New Mexico Press

New Mexico Quarterly

No abstract provided.