Open Access. Powered by Scholars. Published by Universities.®

Digital Commons Network™

Open Access. Powered by Scholars. Published by Universities.®

University of New Hampshire

Discipline
Keyword
Publication Year
Publication
Publication Type
File Type

Articles 1111 - 1140 of 79668

Full-Text Articles in Entire DC Network

Strengthening Marketing Attribution Across The Funnel At Bluesnap Powered By Payroc, Lily Abigial Sturdevant Dec 2025

Strengthening Marketing Attribution Across The Funnel At Bluesnap Powered By Payroc, Lily Abigial Sturdevant

Business Analytics Student Projects and Publications

This case study examines how BlueSnap powered by Payroc can strengthen marketing attribution across a complex B2B funnel using its existing information systems. BlueSnap runs multichannel campaigns across paid search, paid social, display/CTV, email, SEO/PR, content syndication, and partner programs, but fragmented tracking across HubSpot, Salesforce, and media platforms prevents a unified, causal view of performance. The analysis combines a process and data-flow map of the TOFU-MOFU-BOFU customer journey, KPI and dashboard review, and a SWOT lens to diagnose issues in data integration, attribution modeling, and KPI interpretation. Findings show that attribution challenges stem less from lack of conceptual understanding …


Frey Earns 2025 Excellence In Research Award, Sam Pacheco Dec 2025

Frey Earns 2025 Excellence In Research Award, Sam Pacheco

UNH Today Archive

No abstract provided.


How Could Ai Reshape The Field Of Computing? We Ask A Unh Expert, Brooks Payette Dec 2025

How Could Ai Reshape The Field Of Computing? We Ask A Unh Expert, Brooks Payette

UNH Today Archive

No abstract provided.


How To Stay Warm In The Cold This Winter: Tips From An Arctic Researcher, Rebecca Irelan, Beth Potier, Scott Ripley Dec 2025

How To Stay Warm In The Cold This Winter: Tips From An Arctic Researcher, Rebecca Irelan, Beth Potier, Scott Ripley

UNH Today Archive

No abstract provided.


Artificial Trees In The Pine Tree State! Only One In Three Maine Households To Have Real Tree This Christmas 12/16/2025, Unh Survey Center Dec 2025

Artificial Trees In The Pine Tree State! Only One In Three Maine Households To Have Real Tree This Christmas 12/16/2025, Unh Survey Center

All UNH Survey Center Polls

Nine in ten Maine residents plan to celebrate Christmas this year and a plurality will have an artificial tree. Most Mainers expect a white Christmas this year, up from just over half last year. Mainers prefer "Merry Christmas" as a holiday greeting rather than "Happy Holidays".


More Than Half Of Granite Staters Will Have Artificial Trees This Christmas 12/16/2025, Unh Survey Center Dec 2025

More Than Half Of Granite Staters Will Have Artificial Trees This Christmas 12/16/2025, Unh Survey Center

All UNH Survey Center Polls

The trend towards artificial Christmas trees in New Hampshire continues apace, with just over half of state residents preferring them. Residents who prefer artificial trees most often say they like them because they already have one, they create less mess, and they last longer, while those who prefer real trees mention tradition or the look or smell. Nearly all New Hampshire residents plan on celebrating Christmas, and most primarily celebrate it as a family or cultural holiday rather than a religious holiday. More than three-quarters of Granite Staters expect a white Christmas, up from four in ten who felt that …


Nearly All Vermonters Expect White Christmas, Four In Ten Have Real Trees This Year 12/16/2025, Unh Survey Center Dec 2025

Nearly All Vermonters Expect White Christmas, Four In Ten Have Real Trees This Year 12/16/2025, Unh Survey Center

All UNH Survey Center Polls

Four in ten Vermont residents will have a real Christmas tree this year and most often cite the look or smell or tradition as the reason. Seven in eight Vermonters plan to celebrate Christmas, most of whom will celebrate it as a family or cultural holiday rather than a religious one. Given the heavy early snows, most Vermonters expect a white Christmas.


Grantspace Beta: Readiness And Strategic Recommendations, Jason B. Cole Dec 2025

Grantspace Beta: Readiness And Strategic Recommendations, Jason B. Cole

Business Analytics Student Projects and Publications

This paper examines the beta readiness of GrantSpace, an AI-powered grant management platform developed by North Light AI, as it pivots from institutional customers to freelance and independent grant writers. As generative AI tools have commoditized basic writing capabilities, competitive advantage in grant technology increasingly depends on supporting creative flow, reducing professional risk, and enabling policy-compliant workflows. Using market analysis, competitive benchmarking, and UX and data-readiness evaluation, this study assesses whether GrantSpace’s current beta experience aligns with freelance grant writer needs.


Enhancing Alumni Data Integrity And Collection Practices At The College For Social Innovation, Rhea A. Shirodkar Dec 2025

Enhancing Alumni Data Integrity And Collection Practices At The College For Social Innovation, Rhea A. Shirodkar

Business Analytics Student Projects and Publications

The College for Social Innovation (CFSI) is an educational nonprofit that provides 15-week credited social sector internship programs for undergraduate and gap year students. To assess program impact and support strategic decision-making, donor engagement, program improvement, and recruitment initiatives, CFSI collects alumni outcome data through two FormAssembly surveys integrated with their Salesforce Nonprofit Success Pack (NPSP). However, organizational and data infrastructure changes taking place from 2020-2021 created a misalignment between FormAssembly and NPSP data structures, resulting in inconsistent field types, variable naming conventions, data mapping errors, and duplicate records entering the NPSP from 2021-onward. Compounded by the issue of low …


Renu 3 Rocket Blasts Off With Unh Technology On Board, Rebecca Irelan Dec 2025

Renu 3 Rocket Blasts Off With Unh Technology On Board, Rebecca Irelan

UNH Today Archive

No abstract provided.


The Line That Never Moves: How Unh's Budget Cuts Broke The Mailroom System, Pacy Morgado Dec 2025

The Line That Never Moves: How Unh's Budget Cuts Broke The Mailroom System, Pacy Morgado

Digital Edition

No abstract provided.


Trio Scholars And Sustainability Institute Prepare To Relocate As Unh Proposes Six Building Closures, Olivia Braun Dec 2025

Trio Scholars And Sustainability Institute Prepare To Relocate As Unh Proposes Six Building Closures, Olivia Braun

Digital Edition

No abstract provided.


Spec Ops Tools Point Of Sale (Pos) Data Insights, Liam Mcgovern Dec 2025

Spec Ops Tools Point Of Sale (Pos) Data Insights, Liam Mcgovern

Business Analytics Student Projects and Publications

No abstract provided.


Solving Work Place Challenges With Agentic Solutions, Trevor J. Masse Dec 2025

Solving Work Place Challenges With Agentic Solutions, Trevor J. Masse

Business Analytics Student Projects and Publications

No abstract provided.


25 For ‘25: Our 25 Best Albums Of 2025, Alex Hankins Dec 2025

25 For ‘25: Our 25 Best Albums Of 2025, Alex Hankins

Digital Edition

No abstract provided.


Unh Expands Harm-Reduction Efforts As Drug And Alcohol Concerns Persist On Campus, Allyson Chelidona Dec 2025

Unh Expands Harm-Reduction Efforts As Drug And Alcohol Concerns Persist On Campus, Allyson Chelidona

Digital Edition

No abstract provided.


Wildcats Fall In Overtime After Back-And-Forth Clash With Maine, Addie Smith Dec 2025

Wildcats Fall In Overtime After Back-And-Forth Clash With Maine, Addie Smith

Digital Edition

No abstract provided.


Higher Education For Students With Intellectual Disabilities In Nh, Delaney Nickerson Dec 2025

Higher Education For Students With Intellectual Disabilities In Nh, Delaney Nickerson

Digital Edition

No abstract provided.


Sullivan County 4-H Barry Conservation Camp 2026 Scholarship Form, Lynn Brewer Dec 2025

Sullivan County 4-H Barry Conservation Camp 2026 Scholarship Form, Lynn Brewer

UNH Cooperative Extension

No abstract provided.


Seagrassnet Monitoring In The Great Bay Estuary, Nh/Me Field Season 2024, Kalle Matso, Lara M. Martin, Christopher Whitney, Amanda Giacchetti, Trevor Mattera, David M. Burdick, Thomas K. Gregory Dec 2025

Seagrassnet Monitoring In The Great Bay Estuary, Nh/Me Field Season 2024, Kalle Matso, Lara M. Martin, Christopher Whitney, Amanda Giacchetti, Trevor Mattera, David M. Burdick, Thomas K. Gregory

PREP Reports & Publications

No abstract provided.


Research And Innovation Update, December 10, 2025, Office Of The Vice President For Research And Innovation Dec 2025

Research And Innovation Update, December 10, 2025, Office Of The Vice President For Research And Innovation

Office of Research, Economic Engagement and Outreach

No abstract provided.


Smarter Feed, Stronger Returns For New Hampshire Fish Farmers, Mark Wanner Dec 2025

Smarter Feed, Stronger Returns For New Hampshire Fish Farmers, Mark Wanner

UNH Today Archive

No abstract provided.


How Unh Is Adapting To Ai, Delaney Nickerson Dec 2025

How Unh Is Adapting To Ai, Delaney Nickerson

Digital Edition

No abstract provided.


Unh Partners With Genoa Pharmacy Amidst Student Concerns Over Medication Accessibility, Chandler Blaisdell Dec 2025

Unh Partners With Genoa Pharmacy Amidst Student Concerns Over Medication Accessibility, Chandler Blaisdell

Digital Edition

No abstract provided.


Stoke Hall: The Roller Coaster, Mia Wheeler Dec 2025

Stoke Hall: The Roller Coaster, Mia Wheeler

Digital Edition

No abstract provided.


Drinking Water, Adria Meadvin Dec 2025

Drinking Water, Adria Meadvin

Digital Edition

No abstract provided.


Mayer Receives Distinguished Professor Award For 2025, Sam Pacheco Dec 2025

Mayer Receives Distinguished Professor Award For 2025, Sam Pacheco

UNH Today Archive

No abstract provided.


Unh Receives Nearly $2 Million In Federal Grants To Help Granite State Students Succeed, Robbin Ray Dec 2025

Unh Receives Nearly $2 Million In Federal Grants To Help Granite State Students Succeed, Robbin Ray

UNH Today Archive

No abstract provided.


A Space To Heal: How A ‘Lifeline’ Of Support At Unh Helped Student Rebuild After Crisis, Keith Testa Dec 2025

A Space To Heal: How A ‘Lifeline’ Of Support At Unh Helped Student Rebuild After Crisis, Keith Testa

UNH Today Archive

No abstract provided.


Unh Faculty Senate Motion # Xxx-M6 Motion To Amend The Bylaws To Add The Faculty Resources And Development Committee, Faculty Senate Dec 2025

Unh Faculty Senate Motion # Xxx-M6 Motion To Amend The Bylaws To Add The Faculty Resources And Development Committee, Faculty Senate

Faculty Senate Motions

No abstract provided.