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Agricultural Experiment Station News January 1976

Agricultural Research Division: News and Annual Reports

CONTENTS:
FROM THE ACTING DIRECTOR'S DESK
PERSONNEL ACTIONS
GRANTS AND CONTRACTS
GENERAL NOTES
NEBRASKA AGRICULTURAL EXPERIMENT STATION PUBLICATIONS - December 1975
BULLETINS PRINTED

Business In Nebraska, August 1976

Business in Nebraska

Business in Nebraska, August 1976

Consumer Behavior In The Health Marketplace: A Symposium Proceedings: Contents, Schedule, And Preface, Ian Newman

Consumer Behavior in the Health Marketplace: Symposium Proceedings

This symposium grew out of informal departmental discussions seeking new ideas concerning the effectiveness of health education, particularly as it is applied to the purchase of health related products and services. Two specific objectives were established to guide the program: 1) to bring together a cross section of experts to discuss, each from his/her own perspective, issues of consumers and their behavior in purchasing health related goods and services. By providing a platform of notable speakers we hoped to achieve the second objective, to attract interested people from the university community, Lincoln, and surrounding communities. We hoped that new contacts …

The Adult As A Consumer Of Learning, Malcolm Knowles

Consumer Behavior in the Health Marketplace: Symposium Proceedings

What I would like to do is explore with you what I think we know (and I will try to separate what we know from what we speculate about, as far as I can) about the behavior in the marketplace of adults as learners. Those of you who are in health education will find relevance in terms of patient teaching, of public health education, and even in pre-service and in-service education of health educators. Those of you who are not in health education can make applications to your respective fields of work.

Let me start by developing a little historical …

The Stanford Heart Disease Prevention Program, Nathan Maccoby

Consumer Behavior in the Health Marketplace: Symposium Proceedings

This afternoon I want to tell you about the results of a major study we have been doing as a part of the Stanford Heart Disease Prevention Program. The Stanford Heart Disease Prevention Program is an interdisciplinary project directed by Dr. John W. Farquhar, Professor of Medicine at Stanford University and I am co-director. This paper was really co-authored by fifteen people as part of an interdisciplinary team. With a group of different people like this, we had to spend a significant amount of time trying to teach each other our respective professional languages. Initially, communication within our group was …

Whose Behavior In What Health Marketplace?, Leon S. Robertson

Consumer Behavior in the Health Marketplace: Symposium Proceedings

A number of behavioral scientists and health educators have been engaged for some time in attempts to explain and/or influence human behavior regarding health and illness. Behavior directed toward preserving health is called health behavior.1 Behavior subsequent to the perception of symptoms and directed toward diagnosis and treatment is called illness behavior.

It has been suggested that techniques used to market products and services can be used to help individuals fulfill their needs in both prevention and amelioration of illness as well as in the alleviation of other social problems. In this paper I shall review some principles that have …

Some Lessons From The Feeling Good Television Series, James W. Swinehart

Consumer Behavior in the Health Marketplace: Symposium Proceedings

There has been a lot of discussion recently, in the press and elsewhere, about the need for more preventive health action on the part of the public. This concern was the basis for the Feeling Good project. The original proposal was for 26 one-hour programs to be broadcast weekly on Public Broadcasting Systems (PBS). When we were about 6 programs into the series, however, the decision was made to stop after the first 11 one-hour shows, take a two-month break to retool and return with 13 half-hour shows.

Leon Robertson talked about some of the problems with using education as …

Ec76-1502 Insect Control Recommendations For Ornamental Plants And Turf In Nebraska, Robert E. Roselle, David L. Keith

University of Nebraska-Lincoln Extension: Historical Materials

Extension Circular 76-1502 discusses insect control recommendations for ornamental plants and turf in Nebraska.

G76-322 How To Handle Insect And Plant Specimens For Identification (Revised March 1985), Luanne Coziahr, Stephen D. Danielson, John Furrer, Don Steinegger

University of Nebraska-Lincoln Extension: Historical Materials

The Nebraska Cooperative Extension Service offers the public a pest/plant identification service. Under this service, insects, weeds, plant diseases, and horticultural plants are identified and, if appropriate, methods for their prevention or control are recommended. Diagnoses of plant problems and control recommendations will be more precise if specimens are handled according to the suggestions offered in this NebGuide.

Bottom Sediments Of Lake Nicaragua And Lake Managua, Western Nicaragua, Frederick M. Swain

Investigations of the Ichthyofauna of Nicaraguan Lakes

Lakes Nicaragua and Managua are large, rather shallow, fresh-water bodies that lie in a late Tertiary and Quaternary graben in western Nicaragua.
The bottom sediments comprise highly organic diatomaceous volcanic silts and clays in which quartz plagioclase feldspar, dioctahedral montmorillonite and volcanic glass are the principal constituents.
Organic nitrogen content of the lake sediments ranges from 0.3-1.2 percent, about the same range as in eutrophic lakes of higher latitudes. Bitumen content is rather low, much like that of oligotrophic lakes. Hydrocarbon fractions of bitumens are similar in amount to an alkaline lake of western U. S. Non-hydrocarbon bitumens are high …

Presence Of The Cichlid Fish Cichlasoma Managuense Gunther In Lake Xiloá, Nicaragua, Jime Villa

Investigations of the Ichthyofauna of Nicaraguan Lakes

Villa (1968) included C. managuense in the fauna of Lake Xiloá as a "recently introduced" species since the Ministerio de Agricultura y Ganaderia (Nicaragua) had introduced several hundred young individuals of this species from Lake Managua, hatched at the Estacion Experimental "La Calera." Apparently officials of the Ministerio did not determine whether or not C. managuense occurred in Lake Xiloá prior to its introduction.

Competition Between Color Morphs Of The Polychromatic Midas Cichlid Cichlasoma Citrinellum, George W. Barlow

Investigations of the Ichthyofauna of Nicaraguan Lakes

The Midas cichlid, Cichlasoma citrinellum, is a polychromatic fish that occurs in Nicaragua. All of these fish start life as normally colored, cryptic individuals. In some populations a few fish change into conspicuously colored morphs, most frequently gold. When kept in unmixed color groups, golds and normals grow at the same rate; but when they are mixed, growth of the golds becomes taster and that of the normals slower. Golds dominate normals in contests over food, which accounts for their advantage.

Hemoglobin Stability In Bull Sharks, Jack D. Burke

Investigations of the Ichthyofauna of Nicaraguan Lakes

No significant differences in oxyhemoglobin affinity, or electrophoretic patterns of hemoglobin were found in 18 bull sharks collected in selected regions of Lake Nicaragua, the Rio San Juan, and the Caribbean Sea. The half-saturation of hemoglobin with oxygen (P50) was 11 and 17 mm Hg at pH 7.4 and 6.8, respectively (25° C, 3% hemoglobin solution, potassium phosphate buffer, 0.3 ionic strength). Electrophoresis resolved the hemoglobin into a minor and a major band. P1animetry of densitometric recordings showed that the major band constituted 54% of the total hemoglobin; the minor band, 46%. On the basis of these hemoglobin studies, no …

Body Fluid Solutes Of Juveniles And Adults Of The Euryhaline Bull Shark Carcharhinus Leucas From Freshwater And Saline Environments, Thomas B. Thorson, C. Michael Cowan, Donald E. Watson

Investigations of the Ichthyofauna of Nicaraguan Lakes

Since the discovery of the phenomenally high urea content of the body fluids of cartilaginous fishes by Staedeler and Frerichs (1858), the unique osmoregulatory system of this vertebrate class has been studied by many investigators. In broad outline, the mechanisms are essentially similar in all three of the major subtaxa: the selachians, the batoids, and the holocephalans. A single exception is the genus Potamotrygon (fresh-water stingrays of South America and Africa), which has apparently lost the ability to concentrate urea even when transferred to salt water.

Rectal Glands Of Marine And Fresh-Water Sharks: Comparative Histology, Mikio Oguri

Investigations of the Ichthyofauna of Nicaraguan Lakes

The rectal glands of elasmobranchs perform the function of salt-excreting organs. These glands are smaller and show regressive changes in specimens of the bull shark, Carcharhinus leucas, found in fresh-water environment, compared with specimens of this and other species from a marine habitat.

Observations On The Reproduction Of The Sawfish, Pristis Perotteti, In Lake Nicaragua, With Recommendations For Its Conservation, Thomas B. Thorson

Investigations of the Ichthyofauna of Nicaraguan Lakes

The presently known pristiform fauna of the western Atlantic consists of only two species, one each of Fowler's (1941) subgenera, Pristis and Pristiopsis. The former, characterized by the absence of a subcaudal lobe on the caudal fin, is represented by Pristis pectinatus; the latter, in which the subcaudal lobe is present, by Pristis perotteti. Although several features readily separate the two species, they can most easily be distinguished by the more slender rostrum of P. pectinatus and its larger number of rostral teeth, 24 to 32 on each side, as compared with 14 to 20 in …

Dept Ed/Voc Ed 75-76

Department of Agricultural Leadership, Education, and Communication: Materials and History

No abstract provided.

How Serious Are Teacher Educators About Career Education?, Allen G. Blezek

Department of Agricultural Leadership, Education, and Communication: Faculty Publications

A study recently completed at the University of Nebraska-Lincoln was designed to measure the extent to which selected teacher educators are incorporating procedures for planning and conducting career education programs into teacher education curriculums. The objectives discussed here are the determination of the extent to which teacher education staffs are incorporating career education concepts into the curricula of all of the colleges and universities collectively as well as specifically with respect to the subject matter area and/or specialty.

American Metal Work, 1976, Norman Geske

Sheldon Museum of Art: Catalogs and Publications

The present exhibition is part of a collaboration with the University's Department of Art and the Summer Session which has as its principal purpose to provide an occasion which can serve as stimulus to the art of the metal craftsman in Nebraska and the region. The opportunity to participate in a workshop under the direction of Elliott Pujol is combined with an opportunity to see and study the work of some of the country's outstanding artists in the medium.

It is also an appropriate occasion to exhibit the Gallery's own collection which has been enlarged within the past year with …

Second Annual Great Plains Sculpture Exhibition, Katherine Nash, Norman Geske

Sheldon Museum of Art: Catalogs and Publications

The first Great Plains Sculpture exhibition held during the summer of 1975 was an event created entirely out of good will. The exhibitors and the sponsors, the University's Department of Art and the Sheldon Gallery, put it together with a minimum of planning and no budget. It was motivated by two factors, one to provide an opportunity for the sculptors of the region to show their work out of doors, and two, an opportunity to make appropriate use of the Sheldon Sculpture Garden.

In the 1976 exhibition we have moved off ground-zero with the publication of this catalog and it …

Blood And Tissue Identification Of Selected Birds And Mammals, Part Ii: Cross Reaction Patterns Of Birds And Mammals, Using Deer, Bovine, Raccoon, Chicken And Mallard Duck Antiserum, Part 3, David W. Oates, Debra L. Weigel

Other Publications in Wildlife Management

Part 3 (pp. 56-85)
Mammals (Figure 10)
Antelope
Badger
Beaver
Bobcat
Buffalo
Domestic Cat
Cow
Coyote
White-Tailed Deer
Dog
Elk
Red Fox

Blood And Tissue Identification Of Selected Birds And Mammals, Part Ii: Cross Reaction Patterns Of Birds And Mammals, Using Deer, Bovine, Raccoon, Chicken And Mallard Duck Antiserum, Part 4, David W. Oates, Debra L. Weigel

Other Publications in Wildlife Management

Part 4 (pp. 86-114)
Mammals (Figure 10), continued
Horse
Human
Mink
Opossum
Pig
Porcupine.
Prairie Dog
Raccoon
Big Horn Sheep
Domestic Sheep
Striped Skunk
Fox Squirrel
Discussion

Regional Tectonics And Seismicity Of Eastern Nebraska, Annual Report June 1, 1976- June 1, 1977, R. R. Burchett

Conservation and Survey Division: Faculty and Staff Publications

No abstract provided.

A Revision Of The Genus Strategus (Coleoptera: Scarabaeidae), Brett C. Ratcliffe

Bulletin of the University of Nebraska State Museum (1924–2023)

The New World genus Strategus Kirby is here defined and revised for the first time. Eight species are described as new: S. atlanticus, S. caymani, S. craigi, S. hipposiderus, S. howdeni, S. longichomperus, S. symphenax, and S. tarquinius; 12 new junior synonyms are established (including the rejection of six previously valid species)'; one species is raised from synonymy; and two new replacement names are proposed. Strategus now contains one fossil species and 31 valid extant species. A key to the males and females of all the species is provided for the first …

Consumer Behavior In The Health Marketplace: Emphasis On Access To Care, Lu Ann Aday

Consumer Behavior in the Health Marketplace: Symposium Proceedings

The particular aspect of "consumer behavior in the health marketplace" I should like to emphasize is the problem of access to medical care.

Health care policy makers, planners, administrators, and medical care consumers themselves are increasingly voicing their concern that access to the medical care system should be improved. A plethora of programs has been launched during the past decade with the expressed objective of achieving equity of access to medical care in the United States.

Some of these programs are directed at increasing the buying power or medical knowledge of the health care consumer-e.g., Medicaid, Medicare, national health insurance, …

Selling Health To The Public, Godfrey M. Hochbaum

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Let me confess at the outset that I feel uncomfortable with the title given to my presentation, "Selling Health to the Public," and that I feel equally uncomfortable with such terms as, "marketing health," "the health marketplace," or any others that equate the health area with the marketplace.

These terms have become quite popular in recent years because the presumed success of Madison Avenue and the methods and gimmicks of commercial sales promotion easily tempt health professionals to adopt these same methods and gimmicks in the cause of health education.

I feel uncomfortable with these terms and with what they …

Some Determinants Of Post-Purchase Satisfaction Among Medical Care Consumers, Lawrence Wortzel

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Consumer behavior in the health marketplace is an interesting subject. One of the interesting things about studying medical care is that different people experience different results after having the same health care. For example, in the Massachusetts presidential primary that took place some time ago, one of the voting machines somehow got hooked up to an X-ray device, and, as a result, three voters were exposed to doses of radiation. One of the exposed was a conservative, one was a liberal, and one was an independent. They were immediately rushed to one of the major Boston medical centers where a …

New Themes In Innovation Research: Implications For Consumer Health Behavior, Gerald Zaltman

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Whenever I am called upon to make prescriptive statements to a group which can't easily hold me accountable for the consequences, I am always reminded of the story of the chicken and the pig. For those of you who aren't familiar with the story, a chicken and a pig were walking down the street one day and came upon a restaurant that had a big sign in the window, "Special Today: Bacon and Eggs." The chicken got all excited and said, "Isn't that great, they are featuring us together." The pig looked kind of dour and said, "That's okay for …

Anatomical Observations On Floating Leaves, Robert B. Kaul

School of Biological Sciences: Faculty Publications

An examination of 24 genera of aquatic plants having floating leaves and leaf-like thalli has been made. Functional stomata occur on the adaxial sides of floating leaves of angiosperms and some ferns, and in some floating leaves there are stomata on the abaxial surface as well. Most floating leaves have prominently chambered mesophyll, and in some instances the chambers are locally enlarged and form buoys.

A Pollen Selection System For Alcohol-Dehydrogenase-Negative Mutants In Plants, Drew Schwartz, John Osterman

School of Biological Sciences: Faculty Publications

Exposure of freshly shed maize pollen to allyl alcohol vapors allows selective fertilization by mutant alcohol-dehydrogenase-negative grains. Wild-type pollen grains are killed by the enzymatic conversion of allyl alcohol to the highly toxic acrylaldehyde.