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Selling Health To The Public, Godfrey M. Hochbaum

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Let me confess at the outset that I feel uncomfortable with the title given to my presentation, "Selling Health to the Public," and that I feel equally uncomfortable with such terms as, "marketing health," "the health marketplace," or any others that equate the health area with the marketplace.

These terms have become quite popular in recent years because the presumed success of Madison Avenue and the methods and gimmicks of commercial sales promotion easily tempt health professionals to adopt these same methods and gimmicks in the cause of health education.

I feel uncomfortable with these terms and with what they …

New Themes In Innovation Research: Implications For Consumer Health Behavior, Gerald Zaltman

Consumer Behavior in the Health Marketplace: Symposium Proceedings

Whenever I am called upon to make prescriptive statements to a group which can't easily hold me accountable for the consequences, I am always reminded of the story of the chicken and the pig. For those of you who aren't familiar with the story, a chicken and a pig were walking down the street one day and came upon a restaurant that had a big sign in the window, "Special Today: Bacon and Eggs." The chicken got all excited and said, "Isn't that great, they are featuring us together." The pig looked kind of dour and said, "That's okay for …

Informe Sobre Los Resultados Del Programa De Investigacion De Los Recursos Pesqueros Del Lago De Nicaragua, Instituto De Fomento Nacional

Investigations of the Ichthyofauna of Nicaraguan Lakes

E1 Instituto de Fomento Nacional (INFONAC), basado en los principios de su Ley Creadora y en la politica de desarrollo pesquero que se ha trazado, tome en el mes de Enero de 1971, la firme determinacion de iniciar el "Programa de Investigacion de los Recursos Pesqueros del Lago de Nicaragua" con una duracion estimada de tres (3) aiios, teniendo como base de operaciones la Ciudad de Granada.

An Investigation Into The Use Of Artificial Habitats As A Means Of Increasing The Fishery Productivity Of The Great Lakes Complex Of Nicaragua, Terrance M. Lim, Kenneth R. Mckaye, Douglas J. Weiland

Investigations of the Ichthyofauna of Nicaraguan Lakes

Protein deficiency is a major dietary problem in Central America where protein-rich foods are scarce and costly. Fish, however, represents a rich source of animal protein that is not being utilized to a significant extent. Moreover, it is a source that could be made available to large portions of the populations of these countries if improvements of the present fishing and distribution methods were realized. Prerequisite to expansion, however, is a basic understanding of the ecosystems and their components. It is at this preliminary stage that the situation presently lies. Once this understanding has been achieved, means of maximizing production …

Variación, Coloración Y Estado Sistemático Del Pez Centroamericano Cichlasoma Nicaraguense (Familia Cichlidae), Myrna I. López

Investigations of the Ichthyofauna of Nicaraguan Lakes

Cichlasoma balteatum and C. spilotum are placed in the synonymy of C. nicaraguense on the basis of a review of the literature and examination of fresh material from Lake Nicaragua and the Atlantic slope of Costa Rica. Observations on coloration and caudal fin scalation are included.

The Status Of The Freshwater Shark Of Lake Nicaragua, Thomas B. Thorson, Donald E. Watson, C. Michael Cowan

Investigations of the Ichthyofauna of Nicaraguan Lakes

Nineteen sharks collected from freshwater at several points on Lake Nicaragua and the Rio San Juan were all of the same species and indistinguishable from marine Carcharhinus leucas of the Atlantic. Minor differences previously thought to separate C. leucas from the lake shark proved to be invalid. Females had slightly longer gill slits, somewhat greater breadth of pelvic fin, and a longer abdominal region than males. Clasper length indicated that the onset of sexual maturity in males occurs when they are between 1,600 and 1,700 mm in total length.
The classical theory or origin of the sharks from Pacific ancestry …

Comparison Of Some Parameters Of Serum And Uterine Fluid Of Pregnant, Viviparous Sharks (Carcharhinus Leucas) And Serum Of Their Near-Term Young, Thomas B. Thorson, Jeffrey W. Gerst

Investigations of the Ichthyofauna of Nicaraguan Lakes

I. In eight females, serum urea concentrations of 134-336 mM/l. were interpreted as indications of previous environmental salinities.
2. Fetal serum solute concentrations usually resembled those of the mother, but in two cases where fetal urea was higher, it was interpreted as a lag in urea reduction following movement from salt to fresh water.
3. Uterine fluid was similar to maternal serum in all parameters except for its very low protein content.
4. No flushing of the uteri with environmental water occurs.
5. Independent osmoregulation apparently does not occur before birth, although required mechanisms may be present.
6. The full …

The Rectal Gland In Relation To The Osmoregulatory Mechanisms Of Marine And Freshwater Elasmobranchs, Giuseppe Gerzeli, Gian Franco De Stefano, Lorenzo Bolognani, Kurt W. Koenig, Maria Victoria Gervaso, Maria Fausta Omodeo-Salé

Investigations of the Ichthyofauna of Nicaraguan Lakes

The rectal gland of elasmobranchs secretes large quantities of electrolytes and is of primary importance in the osmoregulatory mechanisms of these animals (Burger and Hess, 1960; Burger, 1962). Analogously, various organs of other vertebrates are also known to be involved in salt secretion (Schmidt-Nielsen, 1965; Bonting, 1970; Bentley, 1971). In general, active ion transport is the basis of this phenomenon; in any case, it requires the presence of structural devices, morphologically and chemically well defined, and of metabolic capabilities which, taken singly, are not specific, but collectively are consistent with active ion transport and salt secretion.

Ec76-178 Lawn Weeds And Their Control

University of Nebraska-Lincoln Extension: Historical Materials

Extension Circular 76-178 discusses lawn weeds and their control.

Also published as : North Central Regional Extension Publication No. 26

580 Extension Plan: 5 Year Plan For Extension & Research By 1980 For Southeast Nebraska, Loyd L. Young, Elizabeth A. Birnstihl

Southeast Research and Extension Center: Reports and Administration

The purpose of this document is to present a series of guide-lines to assist the Extension District V (Southeast Extension District) administrators and staff, the Nebraska Cooperative Extension Service, the Nebraska Agricultural Experiment Station, the Institute of Agriculture and Natural Resources and other University administration in moving the District to a high level of 0fficiency in meeting the needs of the people of the District in those areas in which the Extension Service has the legal obligation to serve.

Planning is a continuous process and these planning suggestions are not ends, but steps that can be used in decision making …

Our Museum- An Artist's View, Nathan Mohler, Harvey Gunderson

University of Nebraska State Museum: Programs Information

Museums seem to be all things to all people. Some visitors come to the museum in search of information on specific questions. For others, a visit to the museum with friends is more of a social occasion which makes the acquisition of knowledge become not only a learning experience, but one of entertainment as well. For still others, the museum represents an amalgam of zoo, circus, and perhaps a bit of the carnival sideshow. Certainly the heroic proportions of the restorations of extinct animals, the somewhat macabre mummies, along with the "world's largest elephant," suggest to some the excitement and …

Applying Due Process To Gag Rules And Orders, Laurie Smith Camp

Nebraska Law Review

At its 1976 annual meeting held in August, the American Bar Association (ABA) House of Delegates recommended a new court procedure for the application of due process to the issuance of gag orders. The proposal seeks to render standing gag rules unenforceable and would provide for special gag orders only after notice and an opportunity for a hearing are given to interested parties. The ABA proposal will help to reduce the current glut of judicial restraints by providing more specific procedural guidance than was offered by the Supreme Court in Nebraska Press Association v. Stuart. This article first explores …

Free Press V. Fair Trial In Nebraska: A Position Paper, Milton R. Larson

Nebraska Law Review

I. Introduction

II. Issue

III. Absolutism and the First Amendment

IV. Prior Restraints and the Judicial Process

V. Temporary Restraint v. Public Access

VI. The Standard to Be Applied

VII. Alternatives to a Prior Restraint

VIII. Conclusion

Lipid Metabolism During Bacterial Growth, Sporulation, And Germination: An Obligate Nutritional Requirement In Bacillus Thuringiensis For Compounds That Stimulate Fatty Acid Synthesis, Kenneth W. Nickerson, Lee A. Bulla Jr.

Papers in Microbiology

The regulation of fatty acid biosynthesis by compounds that are required for growth of Bacillus thuringiensis was investigated using an in vivo assay developed to measure fatty acid synthesis in germinating spores. A minimal glucoseammonium- salts medium does not support growth even though previous radiorespirometric studies have shown B. thuringiensis to possess intact tricarboxylic acid and Embden-Meyerhof-Parnas pathways. Abundant growth does occur, however, when this medium is supplemented with either glutamate, aspartate, citrate, thiosulfate, cystine, or ethylenediaminetetraacetic acid. Cells held under non-growing conditions incorporate acetate into fatty acids; fatty acid synthesis is stimulated by the compounds that permit growth. These …

Pollution Of Surface Irrigation Waters By Plant Pathogenic Organisms, James R. Steadman, C. R. Maier, H. F. Schwartz, E. D. Kerr

Department of Plant Pathology: Faculty Publications

Systematic sampling of waterways and irrigation runoff from agricultural lands in the North Platte Project of Nebraska in July and August of 1972–1974 demonstrated that phytopathogenic organisms were disseminated. The organisms monitored included the bean common blight bacterium Xanthomonas phaseoli, the bean white mold fungus Whetzelinia sclerotiorum and various nematodes. Although many types of nematodes often were recovered from irrigation water, Heterodera sp. cysts which cause significant disease problems in the valley were found infrequently. Patterns of movement of the bacterial and fungal organisms were correlated with previous or current season infection of bean plants. The short-term survival of X. …

Sodium Bentonite In Ruminant Rations, Daniel P. Colling

Open Access Master's Theses (through 2010)

Sodium bentonite, an expanding clay, is being used in many different ways in industry today.The livestock and feed industry, for example, use it in many different ways.It is used as a pellet binder to maintain a fat test in dairy animals, as a digestive aid in the poultry industry and as a “buffering agent” in feedlot rations.

A two-pronged investigation was undertaken to determine the effect sodium bentonite could have on the ruminant feeding industry.One part of the investigation sought to determine if bentonite could partially or entirely alleviate subclinical lactic acidosis with problem rations.The other part of the investigation …

Leaf Freckles And Wilt Of Corn Incited By Corynebacterium Nebraskense Schuster, Hoff, Mandel, Lazar, 1972, M. L. Schuster

Nebraska Agricultural Experiment Station: Historical Research Bulletins

The new bacterial disease Leaf Freckles and Wilt (LFW) of corn (Zea mays L.) was first observed in 1969 on two farms in southcentral Nebraska. Since then it has spread to other areas in the state. LFW is a serious disease on farms in six Nebraska counties (Clay, Custer, Dawson, Furnas, Hall and Phelps) and has been found in isolated cases in at least 28 other counties. In 1971 LFW was found in a seedcorn field in western Iowa, in 1973 in two Kansas counties, and in 1974 in South Dakota and Colorado. Because of its explosive nature, several …

Farm, Ranch And Home Quarterly Institute Of Agriculture And Natural Resources, University Of Nebraska- Lincoln

Farm, Ranch and Home Quarterly

In this issue:

2 Inflation Fighters

5 Alfalfa in Swine Finishing Diets

7 Protein Levels for Swine

9 A Million Pounds of Education

11 Is Car Exhaust Poisoning Our Corn?

12 Nebraska's and Pasture Resources

13 Clothing Goals

16 Partners in Horticulture Therapy

19 Dry Bean Planting, Weather Or Not

20 Fertilizing Proso Millet

22 Agriculture in the Holy Land

An Introduction To The Film, Personalized System Of Instruction: An Alternative, Instructional Media Center, University Of Nebraska-­Lincoln

Personalized System of Instruction (PSI), or Keller Plan, Materials

Who should see PSI: An Alternative ?

• Academic classroom instructors from all departments
• Junior college and college administrators
• Teaching method specialists
• Students in schools of education
• Media specialists
• Secondary school educators

You should see PSI: An Alternative.

A digital file of the 14-minute film is attached (below) as a Related File.

Interference

Calculus-Based General Physics

You may have observed the sound from your radio fade in and out as you listened to some distant station. Or perhaps you have sat in a "dead" seat in a poorly designed concert hall where, despite the fact that no physical object is between you and the performer, the sound is distorted and weak. Perhaps you have held two fingers close together and looked with one eye through the narrow slit separating the fingers and observed those mysterious black lines in and parallel to the slit. These and many other similar phenomena result from the interference of two or …

Traveling Waves

Calculus-Based General Physics

"For many people -- perhaps for most -- the word "wave" conjures up a picture of an ocean, with the rollers sweeping onto the beach from the open sea. If you have stood and watched this phenomenon, you may have felt that for all its grandeur it contains an element of anticlimax. You see the crests racing in, you get a sense of the massive assault by the water on the land -- and indeed the waves can do great damage, which means that they are carriers of energy -- but yet when it is all over, when the wave …

G75-269 Calf Scours: Causes, Prevention And Treatment, Don Hudson, R. Gene White

University of Nebraska-Lincoln Extension: Historical Materials

Calf scours or calf diarrhea: understand how to recognize and treat this costly condition. Calf scours or calf diarrhea causes more financial loss to cow-calf producers than any other disease-related problem they encounter. Calf scours is not a disease--it is a clinical sign of a disease which can have many causes. In diarrheas, the intestine fails to absorb fluids and/or secretion into the intestine is increased.

A Sense Of Place: The Artist And The American Land, Norman A. Geske

Sheldon Museum of Art: Catalogs and Publications

One-fifth of the meals Americans eat, they eat in automobiles. Drive-in funeral homes make death more comfortable if not less dignified. Crispy apples disappear in the wake of improved applesauce technology. High rise ranch houses smell of artificial mountain air. People move around so much and have so little lingering connection with the land that even the tombstone makers complain. Walt Disney fashions an east coast "world" populated with faceless pansies in a thousand acres of "computerized fun." Russell Baker observes that America is vanishing.

America is not vanishing. It is being homogenized

This exhibition moves against that trend. The …

Efeito De Dosagens E Épocas De Applicações De Inseticida No Rendimento Da Soja, Elvis A. Heinrichs

Department of Entomology: Faculty Publications

Foi conduzido um experimento na Estação Experimental Agronômica da UFRGS, Guaíba, RS, com a finaIidade de determinar o efeito de dosagens e épocas de aplicação de inseticida no desfolhamento por Jagartas, na percentagem de sementes com danos por percevejos e no rendimento. Endrin 20 % CE foi aplicado em duas dosagens e em três datas. A dosagem apenas teve um efeito na percentagem de sementes danificadas por percevejos. A data de aplicação teve um efeito no desfolhamento por lagartas. Uma aplicação na época do começo do aumento acentuado da população de Anticarsia gemmatalis Hübner, 1818, deu maior proteção contra o …

Personalized System Of Instruction (Psi): An Alternative, James G. Buterbaugh, Robert Fuller

Personalized System of Instruction (PSI), or Keller Plan, Materials

Buterbaugh and Fuller discuss the Personalized System of Instruction--what it is, how it can (or cannot) be evaluated, and some problems which may be encountered with its use. If the lecture-taught course has instructors meeting the students as adversaries, continually answering redundant questions, haggling over half-credit for half-correct answers, and generally finding most students being inhibited by the lock-step timing of a lecture course, then PSI is an alternative. Extensive acceptance and employment of this alternative mode of instruction should cause instructional developers to take another look at the essential features of the system. PSI has been widely employed by …

Reflection And Refraction

Calculus-Based General Physics

Sight is certainly one of our most important senses and depends on the interaction of electromagnetic waves in the visible portion of the spectrum with the eye. The use of materials that reflect light and that refract or "bend" light extends throughout our industrialized society. In this module we deal with light traveling in two dimensions and encounterinq the boundaries between media under those conditions in which the wavelength is small compared with the size of the obstacles or apertures. Under such conditions, since diffraction and interference effects are negligible, the principal phenomena occurring at the interfaces, reflection and refraction, …

Characterization Of Radiation-Resistant Vegetative Bacteria In Beef, Ardyce Welch, R. B. Maxcy

Department of Food Science and Technology: Faculty Publications

Ground beef contains numerous microorganisms of various types. The commonly recognized bacteria are associated with current problems of spoilage. Irradiation, however, contributes a new factor through selective destruction of the microflora. The residual microorganisms surviving a nonsterilizing dose are predominantly gram-negative coccobacilli. Various classifications have been given, e.g., Moraxella, Acinetobacter, Achromobacter, etc. For a more detailed study of these radiation-resistant bacteria occurring in ground beef, an enrichment procedure was used for isolation. By means of morphological and biochemical tests, most of the isolates were found to be Moraxella, based on current classifications. The range of growth temperatures was …

Reuse Limits And Regeneration Of Solutions For Cleaning Dairy Equipment, S. M. Kulkarni, R. G. Arnold, R. B. Maxcy

Department of Food Science and Technology: Faculty Publications

Usable life of cleaning solutions in a model heat processing unit was studied by evaluation of the nature and quantity of residue remaining on the surface of the equipment after cleaning. Lipoidal residue was recovered from equipment surfaces by ether rinsing. A surface displacement technique was used to quantify the lipoidal material, which was characterized by gas-liquid chromatographic analyses of triglycerides and fatty acid methyl esters. Effects of factors, such as water hardness, rinse water temperature, cleaning solution additives and acid versus alkaline cleaners also were investigated in relation to overall cleaning efficiency. After evaluating limits of reuse of cleaning …

A Guide To What, How, Why And Why Not Of Psi, Vernon Williams, Robert Fuller, David Joseph

Personalized System of Instruction (PSI), or Keller Plan, Materials

The production and distribution of the film, Personalized System of Instruction: An Alternative, © 1973, by the Instructional Media Center of the University of Nebraska Lincoln was met with considerable interest among academics in the USA. A one time the film lending library had 24 copies of the film that were is almost continuous distribution in the early 1970s.

The film lead viewers to ask many questions and the Instructional Media Center got many requests for additional information. In response to that need, Vernon Williams of the Teaching and Learning Center and Professors Robert Fuller and David Joseph of …

Can Psi Help Him?

Personalized System of Instruction (PSI), or Keller Plan, Materials

PSI (Personalized System of Instruction) can help students learn!

If the lecture-taught course has you meeting the students as adversaries, continually answering redundant questions, haggling over half credit for half correct answers, and generally finding your students being inhibited by the lock-step timing of a lecture course, then PSI is an alternative.

It is also the title of a film, PSI: An Alternative, that imaginatively and graphically outlines an intriguing and dynamic system for learning.

PSI (also known as the Keller Plan) is self-paced, mastery oriented, student tutored for junior college and college level instruction with classes of all sizes …