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Articles 91 - 120 of 175
Full-Text Articles in Entire DC Network
Understanding Season Ticket Holders’ Buying Behaviors, Stephen M. Castro Jr.
Understanding Season Ticket Holders’ Buying Behaviors, Stephen M. Castro Jr.
Sport Management Undergraduate
Increasing the average dollar spent from fans is important for an organizations’ bottom line. Existing literature focuses on general attendance versus the unique population of season ticket holders. Having already invested fans consume more, due to higher attendance, can increase the bottom line. By having the Rochester Red Wing’s season ticket holders fill out a survey it will uncover their buying behaviors and what affects their attendance. The results show aroma is how fans decide what concessions to buy and new merchandise is how fans decide what merchandise to buy.
The Role Of A Player Development System In Major League Baseball, Kyle Conklin
The Role Of A Player Development System In Major League Baseball, Kyle Conklin
Sport Management Undergraduate
This paper looks at the role of a player development system and the possible paths to success in Major League Baseball (MLB). The study looked at rookie players in the MLB to see if the path of their journey to the major leagues has an influence on their success as a rookie. Two paths were studied, those who played collegiately and those who went through the minor leagues straight from high school. This study used quantitative data to analyze the differences in player’s performance as rookies through statistics such as batting average and on-base percentage for hitters and winning percentage …
The Financial Gap Between Athletic Scholarships And Athlete Expenses, Marykate Edmunds
The Financial Gap Between Athletic Scholarships And Athlete Expenses, Marykate Edmunds
Sport Management Undergraduate
This research examined the financial gap between athletic scholarships and athlete expenditures. The literature shows that several parties feel athletes are being undercompensated for their efforts at their institutions. Therefore, this research was conducted to determine how much money athletes are actually missing out on. The population was DI football players receiving a full ride scholarship at SEC and ACC institutions. Data was collected from the College Board and the US Census Bureau to determine institution financial statistics and athlete expenditures respectively. Results showed a significant financial gap exists for all schools and that there is no significant difference of …
Man Games Lost In The Nhl: A Correlation Between Travel, Rest Periods And Injuries In The National Hockey League, Aaron T. Kneeland
Man Games Lost In The Nhl: A Correlation Between Travel, Rest Periods And Injuries In The National Hockey League, Aaron T. Kneeland
Sport Management Undergraduate
Each year in the National Hockey League, teams travel thousands of miles, coast to coast, to play hockey. Each year there are also hundreds of injuries, and thousands of man games lost in the league. While there has been substantial research on how travel can affect Circadian Rhythms, no research has connected this with injury in the NHL. This study used Circadian Rhythm Theory, the amount of travel miles, and back-to-back games played by teams to understand a possible correlation between travel, rest periods, and the amount of man games. After analysis, it was clear there was no consistent correlation …
Nfl Fans Response To Social Media Posts, Laura Fien
Nfl Fans Response To Social Media Posts, Laura Fien
Sport Management Undergraduate
Social media has become a growing phenomenon in the 21st century, as a result sport teams can now interact and engage fans in more personalized ways. However, because social media is so new there is very little research that helps determine how fans interact with teams through social media. This study was conducted using focus groups and has determined that even though relationship marketing is a good idea, NFL fans prefer information posted to Facebook and Twitter to be convenient and informative in relationship to the team’s on field performance. Furthermore, the more convenient and informative the information posted is …
The Nfl’S Highly And Lowly Identified Fans: Who Are They?, Daniel Cusato
The Nfl’S Highly And Lowly Identified Fans: Who Are They?, Daniel Cusato
Sport Management Undergraduate
While there is a plethora of literature on fan identification, specifically high or lowly identified fans, there is no literature on who these highly and lowly identified fans actually are. The goal of this research paper is to fill the void in that section of NFL fan literature and discover what demographics of fans are the most highly and lowly identified. In order to find out who is a highly or lowly identified fan, a survey must be administered that will effectively test the characteristics of each participant. This will make the respondents classifiable as either a highly or lowly …
Player Preferences For Coaching Behaviors, Tim Coykendall
Player Preferences For Coaching Behaviors, Tim Coykendall
Sport Management Undergraduate
In athletics every athlete prefers different behaviors from their coach. Research hasn’t been able to explain player preferences in terms of their preferred and expected coaching behaviors and if their coaches are meeting those behaviors. This study looked to see if coaches met the expected and preferred behaviors of their athletes. In order to examine this question, St. John Fisher student athletes of both genders, and individual sport and team sport athletes were be surveyed. After examining prior research, results are expected to show that athletes prefer coaches who are inclusive in decision making, focus on building skills, and develop …
How Fantasy Sport Participation Affects Fan Loyalty, Michael Flanigan
How Fantasy Sport Participation Affects Fan Loyalty, Michael Flanigan
Sport Management Undergraduate
Fantasy sports have recently emerged as a popular form of sport consumption. Previous research has investigated the concept of fantasy sport involvement and fans loyally, however little research exists on the effects these variables have on each other. The focus of this research is to identify the effects fantasy sport participation has on fan loyalty and consumption. A survey collected primary data which went through a Pearson correlation. It was found that fantasy sport participation increased consumption of the sport product. It was also found that fantasy sport participants are more loyal to their favorite team than their fantasy teams.
Fan Culture In The American Hockey League, Julie Mros
Fan Culture In The American Hockey League, Julie Mros
Sport Management Undergraduate
Knowing the fan culture of the American Hockey League will help understand what fans look for when choosing a favorite team. This information can be used to increase fan bases around the league. In order to conduct this research a survey was sent out to fans and non-fans of AHL teams. With the results collected it was found that fans favorite aspects of their favorite team’s culture is their team’s in game promotions. This data shows that in game promotions need to be a priority for American Hockey League teams, if they wish to build a better relationship with their …
Female Athletic Trainers In Male Professional Sports, Catie Graf
Female Athletic Trainers In Male Professional Sports, Catie Graf
Sport Management Undergraduate
The number of female athletic trainers is growing fast but there is a small amount present in male professional sports. The topics of harassment, discrimination and work-life balance challenges are talked about as trials female athletic trainers face in the industry. This research looked at why there is a lack of female athletic trainers in male professional sports using the topics of harassment, discrimination and work-life balance as three reasons why this might be. The methodology for this research consisted of sending out surveys to female athletic trainers at the professional and collegiate level. Qualitative data was collected to find …
Fighting In Hockey -- Player Perceptions, Jordan Doroshenko
Fighting In Hockey -- Player Perceptions, Jordan Doroshenko
Sport Management Undergraduate
There is a certain amount of physicality involved in all levels of hockey. The aggressive styles of play and attitudes have evolved into one of the most violent team sports. Fighting has been utilized as a marketing tool to increase viewership of hockey. The fights have increased in recent years, and there are many perceptions that portray its significance within the sport. The media markets physical aspects of the game, which reaches players of all ages and influences them to follow suit. Social media websites, television shows, sport analysts, and movies have been created solely focusing on big hits, fights, …
Sport-Type Differences In Drinking Behaviors And Motives Among St. John Fisher College Student Athletes, Carly Szydlowski
Sport-Type Differences In Drinking Behaviors And Motives Among St. John Fisher College Student Athletes, Carly Szydlowski
Sport Management Undergraduate
In lieu of an abstract, here is the paper's first paragraph: It is known that alcohol abuse among college students has been, and remains, a very prevalent issue in our society today; however, some may not know the extent to which student athletes consume alcohol. Green, Uryasz, Petr and Bray (2008) conducted a study for the National Collegiate Athletic Association (NCAA) in 2001 and found that approximately 80% of collegiate student athletes consumed alcohol on an annual basis, and that number has only risen. Not only are a large percentage of student athletes consuming alcohol, they are doing so much …
Head Coaching Gender Equality At The Division Iii Level, James Troutman
Head Coaching Gender Equality At The Division Iii Level, James Troutman
Sport Management Undergraduate
Throughout history gender discrimination has created barriers that have prevented women from achieving their desired career goals no matter what the work setting is. One way that steps were made towards the elimination of gender discrimination was the enactment of Title IX in 1972. Pervious research has examined barriers that women head coaches coaching men’s teams have had to overcome in order to acquire their position. The coaches who were used in that research either coached NCAA Division I men’s teams or all three divisions combined. The barriers these women experienced were both externally and internally barriers. The external barriers …
The Level Of Comfort Coaches Have For Dealing With Children With Behavioral Disabilities, Rebecca Campbell
The Level Of Comfort Coaches Have For Dealing With Children With Behavioral Disabilities, Rebecca Campbell
Sport Management Undergraduate
Studies have shown that children with behavioral disorders should be included in sports. This research looks at the comfort level coaches have with the idea of having children with behavioral disorders on their team. The research goes further into this question by looking at training as a possible option to increase the level of comfort. The study looks into the survey that was conducted and goes into further explanation as to how this affects youth sports. The discussion of the findings shows who is most affected by this research and what else can be examined.
Avid Fan’S Impact On Casual Fans, Cory Law
Avid Fan’S Impact On Casual Fans, Cory Law
Sport Management Undergraduate
In lieu of an abstract, here is the paper's first paragraph: The lifeline of the sporting industry is the fans that attend the games, purchase merchandise, consume media, and passionately follow their favorite team or sport. Sport organizations do whatever they can to attract fans to their games and entice them to buy more tickets, merchandise, concessions and consume more of their team through social media, visits to the team website, and following the team. A critical area for these sport franchises to examine is why fans attend sporting events and what makes them a loyal fan of a certain …
Female Fan Avidity In The National Football League, Kathrine Damato
Female Fan Avidity In The National Football League, Kathrine Damato
Sport Management Undergraduate
Women have become increasingly interested in sports. Significantly so with the National Football League, 44% of NFL fans are female fans (Waller, 2013). This new found fandom has abruptly changed the demographic and target market of the sports fan base. Therefore, there has not been a significant amount of research done on the level of fan avidity of females. My goal was to observe the female NFL fan base and help to determine what level of avidity females were considered.
Consumer Behavior & Loyalty Toward Endorsement Livestrong And The Lance Armstrong Scandal: An Analysis Of Consumer Behavior & Loyalty, Brandan Jason
Consumer Behavior & Loyalty Toward Endorsement Livestrong And The Lance Armstrong Scandal: An Analysis Of Consumer Behavior & Loyalty, Brandan Jason
Sport Management Undergraduate
Celebrity-athlete endorsement is a popular and growing resource for current marketing strategies among many corporations. In this respect, there are various questions regarding the worth of celebrity-athletes as a means of marketing and generating consumer loyalty. Corporations and brands must take into account the possible consequences that can be associated with these individuals, specifically when they fall under scandal that leads to a misrepresentation of the corporation or brand that they endorse. In addition, they must consider how these associations affect consumer behavior and loyalty intentions toward their brand or products. This paper will address the following question: When an …
Success Or Bust? An Analysis Of Draft Position And Nfl Success, Connor King
Success Or Bust? An Analysis Of Draft Position And Nfl Success, Connor King
Sport Management Undergraduate
The National Football League (NFL) draft is a reverse-order event that positions the teams with the worst record in the NFL to draft first, thus enabling those teams to get the best talent from the National Collegiate Athletic Association (NCAA) to help their team grow and be successful. In today’s NFL draft, there are 7 rounds of selections which includes 32 selections for 32 teams. While literature exists on what statistics are relevant toward evaluating specific positions and how that knowledge is used to select draft picks, there is no existing research that examines NFL success based on statistics and …
The Factors Of Awareness And Fan Identification Of Soccer Fans, Joseph Mcavoy
The Factors Of Awareness And Fan Identification Of Soccer Fans, Joseph Mcavoy
Sport Management Undergraduate
Professional soccer is a growing sport in America. The sport of soccer itself is still a growing sport among Americans. How people in America begin to identify themselves as soccer is not yet identified. I want to identify the factors of awareness and fan identification of soccer fans. I plan on surveying people through social media to see how they became soccer fans. I believe that through this research I will help identify the factors that lead people to become interested in soccer. This will help America create more soccer fans
Perception Of Ticket Scalping In New York State, Kevin M. Lute
Perception Of Ticket Scalping In New York State, Kevin M. Lute
Sport Management Undergraduate
The development and growth of the secondary ticket market over the last few decades was discussed, in order to see how it has become what it is today. The goal of the research is to see how people living in New York perceive ticket scalping and whether or not they respect the law. The expanding use and popularity of secondary websites such as StubHub are discussed, and how most transactions take place over the internet. Additionally, the current trends in the ticketing industry are mentioned and how organizations have attempted to curb scalping over the last few years. As a …
Community Relations Programming In Non-Traditional Nhl Markets, Charles Ragusa
Community Relations Programming In Non-Traditional Nhl Markets, Charles Ragusa
Sport Management Undergraduate
In the past twenty years, USA Hockey participation figures have grown at exponential rates, with overall amateur participation numbers reaching the half-million mark for the first time in 2011 (USA Hockey, 2012). Much of the overall growth of hockey in the United States has occurred in what some may define as non-traditional markets. These non-traditional markets comprise of Southern, mid-Atlantic, and West Coast cities, and several of the expansion and relocation teams that have grown since the early 1990s. In order to understand the growth of the sport, it is first important to look into what community outreach programs have …
The Boston Bruins’ Use Of Social Media To Engage Fans In Promotions, Samantha Rogan
The Boston Bruins’ Use Of Social Media To Engage Fans In Promotions, Samantha Rogan
Sport Management Undergraduate
The topic of my research paper is the Boston Bruins’ use of social media to engage fans in promotions. More specifically, my research question is how do professional hockey teams use social media sites, such as Twitter, to increase fan engagement with team promotions? This research is important because we learned more about how social media sites are utilized in a positive way and were able to see what it takes to make these social media sites successful at the professional sport level. Some findings that have already been conducted on this topic include the different types of promotions and …
Assessing The Emotional Pull Of Advertising, Kristine M. Smith
Assessing The Emotional Pull Of Advertising, Kristine M. Smith
Sport Management Undergraduate
The consideration of different running shoe advertisements provoking different emotions in sport consumers was examined in this research. The concept of different emotions leading to different buying behavior of consumers was also looked to be studied. Through snowball sampling, a survey was sent out to participants and results were examined. General demographic questions were asked along with questions about what different feelings participants experienced from looking at three different advertisements. They were also asked how these feelings would change their buying behavior. Responses were categorized into positive, negative, and neutral feelings and intent to purchase was also compared. Participants included …
Major Junior Or Ncaa Hockey: Which Path Should Be Chosen?, Christopher Roeder
Major Junior Or Ncaa Hockey: Which Path Should Be Chosen?, Christopher Roeder
Sport Management Undergraduate
Each year in Canada and the United States, thousands of talented teenaged hockey players are faced with a life changing decision. They must make a choice between playing in the Canadian Hockey League (CHL) or going to college and playing NCAA DI (National College Athletic Association, Division I) hockey. This is such a big decision because each of these choices can help lead a player to a professional career, but in very different ways. The CHL is structured more like the NHL in the number of games they play and the day to day schedule of practice and games. College …
Baseball: America’S Past Time?, Kevin Sullivan
Baseball: America’S Past Time?, Kevin Sullivan
Sport Management Undergraduate
Baseball has always been known as America’s game and has been embedded into our society for decades. Unfortunately we have seen a swing that has led America’s youth to abandon the game that has been cherished by so many before them. Youth athletes have been switching to sports that they are finding to be exciting, something that has been missing from the sport of baseball in the United States for some time now. This paper looks to address the question: what factors contribute to youth baseball players leaving/quitting the sport? From the research I have conducted I have found that …
Women And Weight Training, Alexandra Rohloff
Women And Weight Training, Alexandra Rohloff
Sport Management Undergraduate
There are many motivational factors or barriers that effect women to weight train at a recreational standard. In this research, weight training is any use of resistance machines, bands or the lifting of weights. Through this research, the question of how do women who weight train differ from those who do not in a physical, mental and social aspect is answered. Furthermore, this research identifies what the specifics are refraining women from weight training and how to make these barriers motivate women to weight train based off of all the positive benefits it has for women. The theory that helped …
Analysis Of Cosma Accredited Sport Management Curriculums, Kyle Anthony
Analysis Of Cosma Accredited Sport Management Curriculums, Kyle Anthony
Sport Management Undergraduate
The main focus of this paper is to analyze the curriculums of accredited sport management schools, focusing on the course offerings of all 11 accredited schools. The research question being asked is what curricular similarities and/or differences are there between the accredited sport management programs. A content analysis of all the course catalogs of the accredited schools will be done, using the 13 content areas required by COSMA to be covered, as a code for the content analysis. Courses will be sorted into content areas, and then analyzed based to see if there are any common themes or differences between …
Identifying Themes Among Broke Former Nfl Athletes, Shelby Christensen
Identifying Themes Among Broke Former Nfl Athletes, Shelby Christensen
Sport Management Undergraduate
The purpose of this research was to identify any potential variables that may predict the financial struggles of retired NFL athletes. It was important to validate previous research while determining new unidentified areas of concern. Available data of bankrupt and non-bankrupt former NFL (National Football League) athletes was collected to run the analysis. Results showed there were five significant predictors within the analysis. These variables could lead to more informative and useful retiree programs in and outside of the NFL.
The Exploitation And Trafficking Of African Youth Soccer Players In Their Pursuit For Soccer Stardom, Christopher Guido
The Exploitation And Trafficking Of African Youth Soccer Players In Their Pursuit For Soccer Stardom, Christopher Guido
Sport Management Undergraduate
My topic will look at the issue of unlicensed soccer academies in Africa and how they exploit the families of kids with dreams of traveling to Europe and playing for major soccer clubs like Manchester United and Real Madrid. Before looking at this specific issue, the larger picture of human trafficking must be looked at as to why it happens in the first place. Looking at current laws and looking at their effectiveness of decreasing trafficking. Human trafficking awareness is the underlying goal because if people don’t know about the issue, no one will do anything about it.
Ncaa Sanctions And Their Effect On Athletic Success, Aidan Wiese
Ncaa Sanctions And Their Effect On Athletic Success, Aidan Wiese
Sport Management Undergraduate
Cheating is a part of everyday life and is prominent aspect in the competitive nature of business. The ultimate goal of cheating is to gain an advantage over your competitors and ultimately be successful. Even though cheating is considered wrong, why do people still do it? The risk of being caught and punished is seemingly outweighed by the reward of success from cheating. This concept is relevant in the sporting world as well with the violation of rules by college athletic programs. In the highly competitive division I level of intercollegiate athletics the goal is to be the best. To …