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Campus Map 2022, Sacred Heart University

Handbooks & Factbooks

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Deconstructing Stereotypes: Stature, Match-Playing Time, And Performance In Elite Women's World Cup Soccer, Ciara N. Manning, Yasuki Sekiguchi, Courteney L. Benjamin, Mckenna R. Spaulding, Erin E. Dierickx, Jayson M. Spaulding, Dayshia M. Davenport, Jillian Picard-Busky, George T. Chiampas, George P. Nassis, Douglas J. Casa

PTHMS Undergraduate Publications

Recruiting companies recommend elite female soccer players be ≥165 cm (5'5″) in stature. This study investigated if stature limits match-playing time and performance in elite World Cup soccer among players, positions, and countries. We hypothesized stature would not affect match-playing time or performance. Descriptive data were collected on 552 players from 2019 FIFA Women's World Cup. Odds ratios determined likelihood of starting for players ≥165 cm. ANOVAs compared playing time between stature groups, among positions, and between countries. Performance factors including assists, goals, attempts, corners, shots blocked, and defending blocks were reported. Independent t-tests compared differences between players (≥165 cm, …

Investigating The Mediating Role Of Market Orientation Between Internal Marketing And The Development Of Entrepreneurial Orientation Within Private Sports Clubs, Hossein Mansouri, Saeed S. Boroujerdi, Michael Polonsky, Maizaitulaidawati M. Husin, Mehdi Seydi

New England Journal of Entrepreneurship

Purpose–This studyexamines the role of market orientation in the relationship between internal marketing and entrepreneurial orientation within private sports clubs.

Design/methodology/approach–The research is a descriptive-correlational study based on private sports clubs employees within Iran (Sanandaj). A theoretical model was developed based on the literature and tested using SPSS and PLS-SEM software.

Findings– The findings indicate a positive relationship between internal marketing and employees’ entrepreneurial orientation. Market orientation has also played a positive mediating role in the relationship between internal marketing and entrepreneurial orientation.

Originality/value– The results suggest a higher level of market orientation in the organization can increase teamwork and, …

Quantifying The Evidential Value Of Celebrity Endorsement: A P-Curve Analysis, Shiyun Chloe Tian, Ruoyu Sun, Qian Huang, John Petit

WCBT Faculty Publications

Celebrity endorsements have long been used as a promotional tool in marketing communication. However, literature has documented inconsistent findings on the effects of celebrity endorsements compared to no endorsement or noncelebrity endorsements, suggesting a close examination about the reliability and robustness of celebrity endorsements is needed. This study conducted a p-curve analysis among two sets of published studies based on different comparison groups (celebrity endorsements vs. no celebrity endorsement; celebrity endorsements vs. noncelebrity endorsements) to investigate if both sets of studies contain an evidential value. The significantly right-skewed p curve suggests that both sets of published studies have some integrity. …

Nbc Peacock North Fall 2021 Newsletter, Peacock North Staff

NBC Peacock North Newsletter

Highlights include: Peacock Profile: Mark Lukasiewicz -- NBC's Tokyo Olympics Tech World -- A Union Forms at MSNBC -- Silent Micophones

How Gender Stereotypes Influence Men's And Women's Sports, Giancarlo Capolino

Academic Festival

Modern Western societies, including the United States of America, are often credited for advancing equality for historically oppressed groups in society, including women. Since the founding of the United States, women have successfully fought for and obtained equal rights under the law in society. While much progress has been made, modern society continues to reinforce sexism and discrimination, specifically through the promotion and continuation of harmful gender stereotypes of both men and women.

Sacred Heart University Magazine, Volume 2, Issue 2, Sacred Heart University

Sacred Heart University Magazine

Contents: Forward: Crating Inclusivity --SHU Goes Pro --Turning Zs To Ws. Leading: Restoring the "Crown Jewel" of Downtown Fairfield --Campus in the clouds --The Trace Race. The Day After Tomorrow: Representational Opportunity --The Conversation We're Not Having --The Way We (Might) Live Now. Where Language Is No Barrier. Something Old, Something New. Spirit: SHU and 42 --The Power of Opportunity --Remembering Don Feeley. From The Archive.

Spectrum, Volume 46, Issue 7, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Business Students Take Top Three Places in CT at Microsoft Championship -- SHU Obtaining Vaccines for Students -- Anti-Asian Attacks in Atlanta -- Netflix Cracks Down On Password Sharing -- Another COVID Holiday -- Sharing is Caring -- She Means Business

Spectrum, November 4, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Fairfield Listed as a "Red Zone" -- The Great Debate -- Why is Among Us So Popular -- Theta Phi Alpha Open Recruitment -- Public Relations Students Society of America -- Pinky Swear PACK Club -- Film and Zoom Reunions

How Sport Participation And Consumption Has Been Disrupted And It's Worldwide Impact, Matthew Russo

Academic Festival

Technology is changing how fans interact with not just sport, but each other as well.

Connecticut's Opioid Crisis & The Housing Crisis, Joey Zacchia

Academic Festival

This paper analyzes the opioid crisis in Connecticut and creates a correlation between this growing crisis with the housing crisis facing Connecticut residents as well. Through data analysis and analytic regression, a strong correlation can be found between these two variables. The next step is arriving to a resolution that can help save lives that are vulnerable.

Sacred Heart University Magazine, Volume 1, Issue 2, Sacred Heart University

Sacred Heart University Magazine

Contents: A word from the President --Turning ideas into realities and questions into answers -- SHU senior Danny McCarthy and 500 miles of the Camino de Santiago --Business and technology come together in a new College with a dynamic new dean --Celebrating the 10th anniversary of the Chapel of the Holy Spirit --Weighing the value of a liberal arts education --Dr. Grace Flannery: marine biologist, University ambassador, raconteur extraordinaire --A deeper look at SHU's ranking as one of America's "Happiest Schools" --Heart is always central to Sacred Heart University --Kevin Nealon '75, from SHU to SNL ... and back again.

Digital Transformation And Strategic Sponsorship: The Case Of Bbva, James Santomier, Sten Soderman, Reinhard Kunz

WCBT Faculty Publications

The overall purpose of this paper is to describe and explain the strategic sponsorship program of Banco Bilbao Vizcaya Argentaria (BBVA) and, specifically, the partnership of its U.S. subsidiary, BBVA Compass (BBVAC), with the American National Basketball Association (NBA) using a case study method. This paper demonstrates how BBVA, initially through the transformational leadership of former BBVA Group Executive Chairman Francisco González, has leveraged digital transformation and strategic sponsorship to increase its brand equity and revenue. BBVA’s effective sponsorship strategy represents an innovative, agile, and digitally focused model for marketing executives and sport marketers considering a long-term investment in strategic …

Spectrum, Volume 43, Issue 10, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Women in Leadership Panel -- Thanksgiving Traditions -- Shop Until You Drop -- Editorials -- Food Review: The Granola Bar -- Dance Preview Shows -- Sesame Street Celebrates 50 Years on the Air

The Value Of A Sports Franchise: The Influence Of Coaches, Fans, And Players, Montgomery Gray

Sacred Heart University Scholar

This article examines existing data to consider the factors that go into the valuation of a sports franchise. Rather than assuming a narrow monetary calculation, I argue for a broader perspective that includes the often incalculable influence of coaches, fans, and players.

Athletic Directors’ Perceptions Regarding The Value Of Employing Athletic Trainers In The Secondary School Setting, Stephanie H. Clines, Cailee E. Welch Bacon, Christianne M. Eason, Kelly D. Pagnotta, Robert A. Huggins, Bonnie L. Lunen

Athletic Training Faculty Publications

There is currently a limited understanding of the value of athletic trainers (ATs) working in the secondary school setting. Therefore, our objective was to explore high school athletic directors’ perceptions of an AT’s roles and services and the means in which those perceptions are established, specifically as they relate to the value of ATs. A qualitative methodology was utilized for this investigation. High school athletic directors were interviewed regarding their experiences with the use of athletic training services. Data was analyzed using the consensual qualitative research approach. Athletic directors demonstrated an overall understanding of the roles and responsibilities fulfilled by …

How Management Relates To The Success Of A Professional Sport League: A Look At The Nba And Nfl, Joseph Larocca

Academic Festival

The paper compiles research on how NFL and NBA manage their leagues respectively and what sort of impact that has on their success financially and in the eye of the public.

Founder's Day 2019, Sacred Heart University

Founder's Day Programs

Program for the March 20, 2019 Founder's Day ceremony.

Spectrum, Volume 42, Issue 5, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Oakwood burglaries -- Winter comedian Pete Davidson -- Wellness at SHU -- SNA bone marrow drive -- Men's golf season beginning -- Baseball season underway

The Value Of Sports Teams: The Influence Of Coaches, Fans, And Players On Value, Montgomery Gray

Writing Across the Curriculum

In this paper, I argue that the true value of a team comes from the coaches, fans, and players. These are the people who influence the monetary and competitional success of a team, so are the ones who affect the value the most. Growing up, I have always been a part of a sports team and have cheered for multiple professional teams across numerous sports, but I have always questioned how a team should be valued. I have also always been in business, so I believed that the monetary value was a good source but have found that it goes …

The Impact Of Participation In Athletics On Neurological And Psychological Health And The Ability To Compete, Sean Burke

Writing Across the Curriculum

Through the analysis of data pooled from multiple studies, we identify the relationship between participation in athletics and the likelihood of developing a mental illness or brain injury and how this may impact the longevity of an athlete’s career. Using data from various studies, we find that the prolonged exposure to athletics results in a higher likelihood of developing a psychological or neurological illness both in the short and long term. Additionally, we find that this is often the result of accumulated injuries, both neurological, such as concussions, and physiological, such as tearing muscles or breaking bones. The results, however, …

Managing The Business Of Soccer: A Conceptual Framework, Sten Söderman, James Santomier

WCBT Faculty Publications

In recent years soccer (i.e., European football) has experienced rapid globalization, primarily due to increased integration of sponsorship agreements, foreign investment, private equity, digital media technologies and effective executive leadership. Manchester United, Liverpool, Paris Saint-Germain, and other high-level European soccer clubs are now owned or managed by investors, with the ostensible objective of generating ancillary benefits or significant profits. Historically, however, the ownership of unprofitable and often relegated soccer clubs was overwhelmingly in the hands of wealthy sport enthusiasts as sole proprietors. Given the recent and often dramatic changes in the business of soccer, the primary purpose of this chapter …

The Role Of Culture In Sports Sponsorship: An Update, Sara Keshkar, Ian Lawrence, Mark Dodds, Erin Morris, Tara Mahoney, Kevin Heisey, Francesco Addesa, David P. Hedlund, Geoff Dickson, Hamid Ghasemi, Abdullah Faruq, Michael Naylor, James Santomier

WCBT Faculty Publications

Nowadays sponsorship is an important part of sports events. Sports sponsorship offers more benefits, more variety and also it’s a more powerful form of marketing. In general, sponsorship holds a unique position in the marketing mix because it is effective in building brand awareness, provides different marketing platforms and valuable networking and hospitality opportunities. Sponsorship marketing efforts can be influenced by culture. Especially when global sponsorship in sports which refers to sports events in different countries with different cultures, is under consideration. In such situations, sponsorship aspects can be affected by cultural obligations which are discussed in this article.

Spectrum, Volume 41, Issue 8, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Red Sox win world series -- Destiny Africa children's choir at SHU -- Hate-fueled crimes -- SHU hoops madness -- Grand re-opening of the Peak Creamery -- Tramps Like Us come to campus -- Men's rugby compete in conference championship -- Field hockey heads to MAAC tournament -- Wrestling team looks towards season opener -- Men's club ice hockey skates into season

Spectrum, Volume 41, Issue 4, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: An Evening with Aly Raisman, Olympic gold medalist and former Team USA gymnastics captain --Hurricane Florence update --What is the Better Streaming Service? Spotify or Apple Music --New director of Greek Life, Nick Frias (photo) --SHU adds two new majors, Hospitality, Resort and Tourism Management and the Fashion Marketing and Merchandising major --Choir director Tome Cuffari and students back up Josh Groban on Good Morning America (photo) --Opening Thursday, Sept. 27 in the Little Theatre, SHU's Theatre Arts Program will perform their production, “As Bees in Honey Drown --Women's soccer kicks off conference play (photo) --SHU and its …

Spectrum, Volume 41, Number 4, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: An evening with Aly Raisman -- Kavanaugh controversy continues -- Hurricane Florence update -- New head of Greek Life -- SHU adds two new majors -- Choir director and students sing on Good Morning America -- U.S woman's open ends in controversy -- Woman's soccer kicks off conference play -- Merrimack College joins Northeast conference -- Heart-to-heart campaign moves to the pitch

Spectrum, Volume 41, Number 1, Sacred Heart University

Newspapers (Obelisk & Spectrum)

Highlights include: Announcing the Audrey Niblo Award -- CT Gubernational Race update -- President's Gala featuring 3OH!3 -- New Chaplains on campus -- West Campus renovations -- Cross country teams off and running -- NCAA implements new rule, taking away mandatory off day for athletes

Primer To Nfl Salary Cap Accounting, Carmen Vacchiano

Academic Festival

This research project explores salary cap accounting as it pertains to the National Football League. The objective of this project is to educate fans on how unadjusted and adjusted salary cap numbers are calculated, the different components of a player contract, and how each component is accounted for by NFL teams. With a basic understanding of salary cap accounting principles, fans are better able to understand why their favorite team make certain decisions in regard to players. Examined closely in this project are actual player contracts like Levi Brown’s contract restructure and Richard Sherman’s team friendly contract with the San …

Commencement 2017, Sacred Heart University

Commencement Programs

Program for the Graduate and Undergraduate ceremonies held May 13-14 2017.

The Role Of An Auditor, Rick Rignola

Academic Festival

This presentation is about the role of an auditor in society. To the general public, the function of an auditor is unknown. I plan to educate those on what an auditor is, why we need them in society, and what happens when an auditor fails to perform its duties. Auditing is a systematic process that is very important to the sustainability of businesses and the economy. The world has seen numerous scenarios where inefficient auditing or fraud has hurt many victims financially. These scandals include Enron, WorldCom, and more. We need sufficient auditors to prevent events like those from happening …