Digital Commons Network^™

Effects Of Persuasive Communication On Intention To Save Energy: Punishing And Rewarding Messages, Michell Patricia Garcia Mera

Theses

Communication can be used to persuade individuals to change their intentions. This study analyzes the use of rewarding and punishing messages for the purpose of changing intention towards energy saving. It also analyzes the use of social and individual rewards and punishments and their effects in motivating behavioral change positively towards energy saving. Results show that while reward and punishment are both effective in manipulating intention positively towards energy saving behaviors, overall there is no significant difference between the two. However, when individual reward was compared to individual punishment, individual punishment was found to be more effective than reward in …

Consistency And Inconsistency In Celebrity Endorsements, Vanessa Veras Victoria

Theses

The purpose of this study was to evaluate consumer attitudes towards brands when exposed to celebrity endorsements in cases where the personality of the celebrity does not match the personality of the brand (inconsistent). Theories used in this research included: Cognitive Dissonance Theory, how consumers are expected to react when receiving information that presents inconsistency; and Schema Theory, how information is stored in the form of schemas. A measure consisting of attractiveness, credibility, purchase intention and likeability was created based on studies by Spear and Singh (2004) and Halonen-Knight and Hurmerinta (2010) in order to evaluate consumer attitudes. A survey …

See A Different World: Interactive Storytelling For Children To Raise Awareness Of Color Blindness, Dan Yu

Theses

Children play with interactive applications to gain knowledge in their daily life. There are different kinds of interactive applications that help educate children through visual storytelling. In reviewing the current apps available, few of them were written or designed for children with disabilities, especially children with color blindness. Through research, it was discovered that children lack an awareness of color blindness. This thesis aims to design an effective, interactive visual storytelling application to raise awareness of color blindness for elementary school aged children. The project helps children gain knowledge about color blindness through reading and playing activities within the app. …

Reporter - December 2015, Rit Reporter Staff

University Publications

No abstract provided.

University Magazine Winter 2015, University News Service, Office Of Alumni Relations

University Publications

This is the official magazine for RIT Alumni. Issued thrice a year in spring, fall and winter. Printing began in 1999.

Oil Painting 3d Scene: A Desert Survival Game Environment, Chien Hui Jarvis

Theses

Oil Painting 3D Scene: A Desert Survival Game Environment is a hand-painted, stylized game level. The whole environment includes desert, animals, plants, rocks, small particle effects and a shack built in Unreal Engine.

This report outlines the whole production process, from the very beginning of visual development stage till completion, and illustrates my ideas, sketches, obstacles, tests, design choices, failures and successes, as well as technical specifics.

Open Up, Jacquelyn Marie O'Brien

Theses

Humor in fine art has been considered low-brow. Frequently, “serious” artists have the notion that using humor or humorous materials reduces the validity of the work. Likewise, feminism seems to have similar implications, in that the word is not taken seriously because of stereotyping; straying away from the original meaning. I assert that humor and feminism can offer valid social and cultural critiques in a relatable way. Discussing concepts such as gender repression, contemporary feminism, and the accessibility of art, with the intention of removing the overarching exclusion often associated with these concepts, has required my work to be accessible …

Left Ventricle Myocardium Segmentation From 3d Cardiac Mr Images Using Combined Probabilistic Atlas And Graph Cut-Based Approaches, Aditya Daryanani

Theses

Medical imaging modalities, including Computed Tomography (CT) Magnetic Resonance Imaging (MRI) and Ultrasound (US) are critical for the diagnosis and progress monitoring of many cardiac conditions, planning, visualization and delivery of therapy via minimally invasive intervention procedures, as well as for teaching, training and simulation applications.

Image segmentation is a processing technique that allows the user to extract the necessary information from an image dataset, in the form of a surface model of the region of interest from the anatomy. A wide variety of segmentation techniques have been developed and implemented for cardiac MR images. Despite their complexity and performance, …

Mist, Huan Abby Liao

Theses

Mist is an abstract, animated graduate thesis film with a duration of five minutes. It is an extremely personal film, which is inspired by my childhood memories and Chinese culture. It is a reflection of my own life, which just like the fluid ink in the film, reacts with the environment naturally and leaves distinct marks on the paper of my life.

This is a live action and 2D animation mixed film that was produced with After Effects and Premiere software. The primary plan was to produce this film in 3D. However, in order to achieve a more dynamic look, …

Out Of Sync: Live Visual Performance Design, Charles Miller

Theses

Live visual performances are often combined with and serve as enhancement to musical performances. As a result, visual content is informed by, and responds to audio content. How does the situation change if the performance is based around visuals? Can audio accompaniment be performed independently, and the two come together during performance? Without a musical subtext, what form will the visuals take? What would be the ideal performance environment for optimal creative freedom and control of performance parameters?

Learning By Design, Design By Learning: An Investigation Into (Re)Designing A Rochester School For The Future Of Learning, Catherine C. Lange

Theses

School buildings and their learning environments have remained relatively static over time. Many of the classrooms still in use today were built for traditional, “chalk-n-talk” pedagogies and passive learning; they are not prepared for today’s more active learning approaches.1 Innovative schools are beginning to adopt new curricula and pedagogical strategies that align with research being done on student learning outcomes. In Rochester, New York, an initiative called the Rochester Schools Modernization Program (RSMP) has secured $325 million from New York State for Phase I of an effort to redesign, renovate and update 12 existing schools. Later phases will address the …

American Sign Language Recognition System By Using Surface Emg Signal, Celal Savur

Theses

Sign Language Recognition (SLR) system is a novel method that allows hard of hearing to communicate with general society. In this study, American Sign Language (ASL) recognition system was proposed by using the surface Electromyography (sEMG). The objective of this study is to recognize the American Sign Language alphabet letters and allow users to spell words and sentences. For this purpose, sEMG data are acquired from subject right forearm for twenty-seven American Sign Language gestures of twenty-six English alphabets and one for home position. Time and frequency domain (band power) information used in the feature extraction process. As a classification …

Experimental Study Of Heat Transfer And Pressure Drop Over An Array Of Short Micro Pin Fins, Aditya Bhat

Theses

Studies on thermal enhancement for electronic chips has been gaining prominence as increased transistor density in the chips calls for larger heat dissipation. Various enhancement techniques have been proposed ever since 1981, to enhance the heat dissipation from the chip surface. Micro pin fins have been gaining recognition as a highly favorable surface enhancement due to the design versatility it provides in the form of myriad geometric shapes and fin arrangements as opposed to convention microchannels. The micro pin fins however, present a larger pressure drop over the surface as compared to other conventional methods which reduces the thermal efficiency …

An Ambulance Made Of Whiskey, Maria Victoria Mejia Yepes

Theses

An Ambulance Made of Whiskey is the story of Sven, a famous writer who loses his inspiration. He becomes a target of bullying by his fans and falls into a deep depression, shutting himself off completely from the public and from his family. He tries to commit suicide several times with no success.

Suddenly, after overdosing on a mixture of drugs, he enters into a surreal world in which he is confronted with his own death. While he is hallucinating, he is traveling in an ambulance on the way to the hospital. This affects his perception, mixing with the parallel …

Visualizing The News: An Analysis Of A Year In Interactive News From The New York Times And The Washington Post, Maria T. Olivo

Theses

In the past decade, newsrooms have been struggling to remain relevant while trying to keep and attract new audiences. Access to diverse online tools and big data has expanded the use of infographics and data visualization in news stories, increasing reader engagement with complex content. The increase of interactive visual content in journalism requires rethinking how journalistic and design elements are incorporated in a story. This study explores how The New York Times and The Washington Post incorporate principles of design and data visualization to present complex information for their readers. Using a mixed method approach, a sample of 275 …

Consumers’ Communication Channels Preferences: High-Stake Versus Low-Stake Brands, Carolina Rondon Diplan

Theses

The purpose of this study was to explore which communication channels consumers are more likely to use when they want to provide feedback or acquire information about high-stake and low-stake brands. This research relies on the results of a survey and an analysis of the literature to gather findings. Results suggest that consumers prefer to talk more about high-stake brands than low-stake brands. They also show that consumers are more inclined to use face-to-face, Facebook, and websites to communicate experiences and acquire information about brands than other evaluated communication channels. Finally, consumers are more likely to express negative experiences than …

Deaf Children’S Science Content Learning In Direct Instruction Versus Interpreted Instruction, Kim B. Kurz, Brenda Schick, Peter C. Hauser

Journal of Science Education for Students with Disabilities

This research study compared learning of 6-9th grade deaf students under two modes of educational delivery – interpreted vs. direct instruction using science lessons. Nineteen deaf students participated in the study in which they were taught six science lessons in American Sign Language. In one condition, the lessons were taught by a hearing teacher in English and were translated in ASL via a professional and certified interpreter. In the second condition, the lessons were taught to the students in ASL by a deaf teacher. All students saw three lessons delivered via an interpreter and three different lessons in direct ASL; …

What I Taught My Stem Instructor About Teaching: What A Deaf Student Hears That Others Cannot, Annemarie Ross, Randy K. Yerrick

Journal of Science Education for Students with Disabilities

Overall, science teaching at the university level has remained in a relatively static state. There is much research and debate among university faculty regarding the most effective methods of teaching science. But it remains largely rhetoric. The traditional lecture model in STEM higher education is limping along in its march toward inclusion and equity. The NGSS and Common Core reform efforts do little to help university science teachers to change their orientation from largely lecture-driven practice with laboratory supplements. While it is impossible to address all diverse student groups, the need for accommodations tend to be overlooked. As a Deaf …

Media Influence And Third-Person Effect On Perception Formation About Immigrants In The State Of New York, Leslie S. Ramirez Soto

Theses

The present study examines hostile media bias and the third-person effect in those with anti-immigrant sentiments and those with pro-immigrant sentiments to determine the variables that influence their beliefs about immigrants and immigration in the state of New York. Based on McKeever, Riffe, & Dillman’s (2012) survey conducted in North Carolina, this study builds on their results to evaluate if factors such as geographic location, concentration of immigrants, or political inclinations can change the results. Five-hundred respondents from New York State participated in a survey about their attitudes concerning immigrants and immigration. Results confirm that those with anti-immigrant sentiment will …

Reporter - November 2015, Rit Reporter Staff

University Publications

No abstract provided.

Rit Libraries Preservation Policy Version 2, Frances Andreu

Articles

Official Digital Preservation Policy of the RIT Libraries.

Boundary Between Human And Machine, Seulgi Cho

Theses

John McCathy and Peter Wright, who are technology philosophers while also being engineers, analyzed the technology of today and found that it transcends the mere role of being everyday tools, and claim that technology has such a significant existence that it can influence the emotions of humans. The products of technology such as machines that have become everyday parts of our lives are no longer simple tools, but their meanings in our lives have expanded into something more complex. The products of technology, they point out, influence and change the sense of perception and emotional state of people. But, to …

Wireless Sensor Platform For Pulse Oximetry, Anusha Aithal

Theses

Pulse rate and oxygen saturation are two important clinical measurements that indicate the state of a person’s essential body functions. Oxygen saturation is the measurement of oxygenated hemoglobin in arterial blood i.e. it indicates the level of oxygen in the blood. Pulse oximeters, consisting of LEDs and photodetectors, offer a simple and low cost means of monitoring both pulse rate and blood oxygen saturation non-invasively.

The primary objective of this project was to develop a wireless platform for MEMS devices. For this project, a pulse oximeter was also developed as a demonstration vehicle for this wireless platform. A microcontroller and …

Water Based Inkjet Material Deposition Of Donor-Acceptor Nanoparticles For Usage In Organic Photovoltaics, Anirudh Raju Penmetcha

Theses

Significant efficiency increases are being made for bulk heterojunction organic photovoltaic prototype devices with world records at 11%. However the chlorinated solvents most frequently used in prototype manufacture would cause local health and safety concerns or large scale environmental pollution upon expansion of these techniques for commercialization. Moreover, research to bridge prototype and large-scale production of these solar cells is still in its infancy. Most prototype devices are made in inert glove box environments using spin-coating. There is a need to develop a non-toxic ink and incorporate it into a material deposition system that can be used in mass production. …

Exploring Negative Sexual Experiences, Attitudes, And Behaviors By Auditory Status, Taylor Victoria Vogt

Theses

Sexual assault is a significant problem on college campuses across the United States and an extensive amount of research has been conducted to address the issue. However, only a limited number of empirical studies have examined sexual victimization among the Deaf and hard of hearing population. Using a survey instrument with a sample of Deaf, hard of hearing and hearing students (n = 3,970) at the Rochester Institute of Technology, this study examined the associations between auditory status, prior sexual victimization, rape myths and behaviors. The results showed that Deaf and hard of hearing students are more likely to experience …

Cosc: Paths With Combined Optimal Stability And Capacity In Opportunistic Networks, Shiraz Qayyum, Peizhao Hu, Mohan Kumar

Presentations and other scholarship

Opportunistic networks are characterized by the dynamic connectivity created when mobile devices encounter each other, as they are within close proximity. During these transient opportunities, devices are typically within one-hop wireless range of their neighbors. Opportunistic networks are an effective way, in terms of bandwidth and battery consumption to distribute large volume content among peers. Many existing proposals consider opportunistic networks as a best-effort content delivery approach, which limits their applications. We exploit characteristics of human mobility to derive an effective data forwarding scheme that achieves Combined Optimal Stability and Capacity (COSC) for opportunistic networks. COSC includes a path selection …

The Evolution Of Csr And Its Reception In Post-Socialist Environments: The Case Of Hungary, István András, Mónika Rajcsányi-Molnár

Journal of Environmental Sustainability

Social responsibility is one of the most important requirements in business life. Values and mission statements, community contributions, ethics codes and sustainability reports are staples of the web pages of every self-respecting company. The concept has inspired a burgeoning academic discourse featuring some of the most noted social scientists. And yet, despite some important solutions and achievements, a rapidly changing and globalizing world continues to pose new challenges. The purpose of this article is to identify both achievements and challenges in the specific intersections of western corporate culture and post-socialist Eastern Europe. We first review the western, international academic discourse …

A Project Component In A Web Engineering Course, Samuel A. Malachowsky, Daniel E. Krutz

Presentations and other scholarship

Web applications are an extremely important and ubiquitous part of today's world. Students must not only know how to develop them from a technical perspective, but in doing so need to understand how to follow the proper principles of software engineering - delivering the project on time, on budget, and in a high quality manner. At the Department of Software Engineering at the Rochester Institute of Technology, we offer a Web Engineering course which not only introduces students to a variety of web technologies, but more importantly it shows them how to use them in a collaborative environment while properly …

An Insider Threat Activity In A Software Security Course, Daniel E. Krutz, Andrew Meneely, Samuel A. Malachowsky

Presentations and other scholarship

Software development teams face a critical threat to the security of their systems: insiders. A malicious insider is a person who violates an authorized level of access in a software system. Unfortunately, when creating software, developers do not typically account for insider threat. Students learning software development are unaware of the impacts of malicious actors and are far too often untrained in prevention methods against them. A few of the defensive mechanisms to protect against insider threats include eliminating system access once an employee leaves an organization, enforcing principle of least privilege, code reviews, and constant monitoring for suspicious activity. …

Enhancing The Educational Experience For Deaf And Hard Of Hearing Students In Software Engineering, Daniel E. Krutz, Jayme A. Kaplan, Samuel A. Malachowsky, Scott D. Jones

Presentations and other scholarship

Software engineering is largely a communication-driven, team-oriented discipline. There are numerous hurdles for ensuring proper communication and interaction between all project stakeholders, including physical, technological, and cultural barriers. These obstructions not only affect software engineering in industry, but in academia as well. One possible issue that is often overlooked in software engineering education is how to best educate Deaf and hard-of-hearing (Deaf/HoH) students, and how to fully engage them in the classroom. In this paper, we present our experiences in teaching software engineering to Deaf/HoH students. In the classroom, these students work very closely in activities and on project teams …