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What Governs Attitudes Toward Artifcial Intelligence Adoption And Governance?, Matthew R. O’Shaughnessy, Daniel S. Schiff, Lav R. Varshney, Christopher J. Rozell, Mark A. Davenport Aug 2022

What Governs Attitudes Toward Artifcial Intelligence Adoption And Governance?, Matthew R. O’Shaughnessy, Daniel S. Schiff, Lav R. Varshney, Christopher J. Rozell, Mark A. Davenport

Department of Political Science Faculty Publications

Designing effective and inclusive governance and public communication strategies for artificial intelligence (AI) requires understanding how stakeholders reason about its use and governance. We examine underlying factors and mechanisms that drive attitudes toward the use and governance of AI across six policy-relevant applications using structural equation modeling and surveys of both US adults (N = 3,524) and tech- nology workers enrolled in an online computer science master’s degree program (N = 425). We find that the cultural values of individualism, egalitarianism, general risk aversion, and techno-skepticism are important drivers of AI attitudes. Perceived benefit drives attitudes toward AI use but …


A Key Physical Mechanism That Controls The Sound Absorption Of Aerogel Powders, Hasina Begum, Yutong Xue, J Stuart Bolton, Kirill V. Horoshenkov Aug 2022

A Key Physical Mechanism That Controls The Sound Absorption Of Aerogel Powders, Hasina Begum, Yutong Xue, J Stuart Bolton, Kirill V. Horoshenkov

Publications of the Ray W. Herrick Laboratories

A key physical mechanism that controls the acoustic absorption and attenuation in a loose, air-satu-rated aerogel granular mix with the grain diameter being in the order of a few microns is not well understood. A particular challenge here is to understand sound propagation in an aerogel powder composed of highly porous, low-density particles with sub-micron pores. Experimental evidence suggest that a relatively thin layer of an aerogel powder can provide a very high narrow band acoustic absorption at relatively low frequencies. This study presents an attempt to explain this physical phenomenon with two well-known analytical models for the acoustical properties …


A General Stable Approach To Modeling And Coupling Multilayered Systems With Various Types Of Layers, Guochenhao Song, Zhuang Mo, J Stuart Bolton Aug 2022

A General Stable Approach To Modeling And Coupling Multilayered Systems With Various Types Of Layers, Guochenhao Song, Zhuang Mo, J Stuart Bolton

Publications of the Ray W. Herrick Laboratories

In this article, a general method is proposed to model layered systems with two-by-two transfer matrices, and further, to solve for the acoustic absorption, reflection, and transmission coefficients. Since the proposed method uses the matrix representation of various layers and interfaces from the Transfer Matrix Method (TMM), the equation system can be established efficiently. However, the traditional TMM can lose stability when there is a large disparity between the magnitudes of the waves traveling in opposite directions within the layers (i.e., at higher frequencies, for a thick layer, or for extreme parameter values). In such cases, the contribution of the …


Exploring Generation Z’S Perceptions Of Green Homes, Bhavya Rathna Kota, Luciana Debs, Taylor Davis Aug 2022

Exploring Generation Z’S Perceptions Of Green Homes, Bhavya Rathna Kota, Luciana Debs, Taylor Davis

Purdue University Libraries Open Access Publishing Fund

In recent years, there has been an increase in environmental awareness in the United States, leading to steady growth in environmentally conscious consumerism. Looking specifically at green home marketing, understanding the consumer behavior of the next generation of homebuyers, Generation Z (GenZ), is important for environmental and business reasons. This study surveyed 116 university students to explore the influence of specific barriers and types of motivation (intrinsic, instrumental, and non-normative) on their perceptions of green homes. Our findings suggest certain barriers have more influence on GenZ consumers than others, with the perceived lack of choice in selecting Green Home Features …


Pallavi Rastogi, Postcolonial Disasters: Narrating Catastrophe In The Twenty-First Century (2020): Review Essay, Sourit Bhattacharya Aug 2022

Pallavi Rastogi, Postcolonial Disasters: Narrating Catastrophe In The Twenty-First Century (2020): Review Essay, Sourit Bhattacharya

CLCWeb: Comparative Literature and Culture

This review essay reads literary-critical works of what is broadly understood as ‘postcolonial disasters’. It outlines how literary critics in the last decades have drawn upon cultural-geographical and anthropological readings of disasters to develop critical frameworks around how literary writers have used style, form, and aesthetics to represent postcolonial catastrophes. It then offers a detailed review of Pallavi Rastogi’s 2020 monograph, Postcolonial Disasters: Narrating Catastrophe in the Twenty-First Century. Through an engaged and critical reading, the essay attends to Rastogi’s insightful theorizing of the topic of ‘Disaster Unconscious’ and her wide-ranging interrogation of fiction from South Asia and Southern …


Incendiary Devices: Imagining E-Waste Frontiers And Africa’S Digital Futures, Treasa De Loughry Aug 2022

Incendiary Devices: Imagining E-Waste Frontiers And Africa’S Digital Futures, Treasa De Loughry

CLCWeb: Comparative Literature and Culture

In her article, “Incendiary Devices: Imagining E-Waste Frontiers and Africa’s Digital Futures,” Treasa De Loughry focuses on different visual responses to e-waste in West Africa, from eco-documentary film and photography responses to the infamous Agbogbloshie e-waste yard in Ghana; to techno-utopian visions of e-waste bricoleurs, and e-waste as a signifier and artefact of the neocolonial nature of the capitalist world-ecology. The first half of this article focuses on Florian Weigensamer and Christian Krönes’ documentary film, Welcome to Sodom (2018), grounding it in critiques of the transmedial influence of the documentary form, while attending to the film’s pyrotechnical “optical regime” (Schoonover). …


Signs Of The Inhuman: Hauntings And Lost Futures In Verónica Gerber Bicecci’S La Compañía, Marcela Romero Rivera Aug 2022

Signs Of The Inhuman: Hauntings And Lost Futures In Verónica Gerber Bicecci’S La Compañía, Marcela Romero Rivera

CLCWeb: Comparative Literature and Culture

Current criticism of works of eco fiction maintains that one of the central contributions of this literary genre is a consciousness-raising effect that these works have on their readers by virtue of alluding, with varying degrees of specificity, to real-world environmental problems, implying that this is a central step towards remedying our current planetary climate crisis. This article suggests, conversely, that literary criticism of eco fiction necessitates a more rigorous material analysis—specifically one attentive to class and class antagonism—of these works and their conditions of production to understand their relation to power, as well as their affordances and limitations as …


Returning To The Past To Rethink Socio-Political Antagonisms: Mapping Today’S Situation In Regards To Popular Insurrections, Nicol A. Barria-Asenjo, Slavoj Žižek, Hernán Scholten, David Pavón-Cuellar, Gonzalo Salas, Oscar Ariel Cabeza, Jesús William Huanca Arohuanca, Sergio J. Aguilar Alcalá Aug 2022

Returning To The Past To Rethink Socio-Political Antagonisms: Mapping Today’S Situation In Regards To Popular Insurrections, Nicol A. Barria-Asenjo, Slavoj Žižek, Hernán Scholten, David Pavón-Cuellar, Gonzalo Salas, Oscar Ariel Cabeza, Jesús William Huanca Arohuanca, Sergio J. Aguilar Alcalá

CLCWeb: Comparative Literature and Culture

This article seeks to elaborate a map or cartogram based on a number of protests and social mobilizations that took place in different parts of the world -mainly in Latin America, but also in Europe and Asia. Beyond the data and figures available from various sources, which never speak for themselves, an interpretation is proposed here to reveal the meaning of these events. In other words, by displaying a map of these social movements, the authors propose not only the visualization of a collection of data, but also an illumination of these events in the light of history. From there, …


Necropolitics And Visuality: Remembering ‘Speculative Fictions’ In Hong Kong After Rancière And Mbembe, Anthony Siu Aug 2022

Necropolitics And Visuality: Remembering ‘Speculative Fictions’ In Hong Kong After Rancière And Mbembe, Anthony Siu

CLCWeb: Comparative Literature and Culture

In his article, “Necropolitics and Visuality: Remembering ‘Speculative Fictions’ in Hong Kong after Rancière and Mbembe,” Anthony Siu examines images from Defiance.Voices, a two-volume collection that gathers photography and art illustrations about the Hong Kong Protests. He studies how paintings from the second volume register politics and events, arguing that visual art can be viewed as a new form of “speculative fictions,” a material ontology that historicizes modes of sovereign violence in postcolony. The introduction situates the debate of aesthetics in Hong Kong, conjoining Rancière’s thinking on “the people” and Achille Mbembe’s philosophy on “necropolitics.” The first cluster of …


Fredric Jameson And Gayatri Chakravorty Spivak’S Periodizing The Black Internal Colony, Jeremy Matthew Glick Aug 2022

Fredric Jameson And Gayatri Chakravorty Spivak’S Periodizing The Black Internal Colony, Jeremy Matthew Glick

CLCWeb: Comparative Literature and Culture

In “Fredric Jameson and Gayatri Chakravorty Spivak’s Periodizing the Black Internal Colony,” Jeremy Matthew Glick reads these authors’ coupling of Black radical struggle with wars of decolonization as engaging against a twenty-first century war on revolutionary memory. This essay examines Jameson’s brief “Maoist Digression” in “Periodizing the Sixties” and discussion of Cuban Revolutionary Foco-theory as “neither in […] nor of it” and Spivak’s planetary turn’s link to Black internal colonialism analysis as a way to talk about the intersections of revolutionary politics and literary form. It concludes with a brief meditation on Amiri Baraka on the centrality of space for …


Beyond ‘Rising Tides’ And ‘Lying Flat’: Emergent Cultural Practices Among Youth In Urban China, Diego Gullotta, Lili Lin Aug 2022

Beyond ‘Rising Tides’ And ‘Lying Flat’: Emergent Cultural Practices Among Youth In Urban China, Diego Gullotta, Lili Lin

CLCWeb: Comparative Literature and Culture

In their article, “Beyond ‘Rising Tides’ and ‘Lying Flat’: Emergent Cultural Practices Among Youth in Urban China”, Diego Gullotta and Lili Lin examine how Chinese youth are positioned within the dominant culture, how young people appropriate space in their emergent cultural practices, and how they negotiate meaning-making. The article first analyses the rising tides (houlang) video, sponsored jointly by the state and the private sector, and argues that it reduces youth to a homogenous subject inscribed into the discourse of “China’s rise” (zhongguo jueqi) via emotional mobilization. The “lying flat” phenomenon represents young people’s negative response to …


Breadtube Rising: How Modern Creators Use Cultural Formats To Spread Countercultural Ideology, Jj Sylvia Iv, Kyle Moody Aug 2022

Breadtube Rising: How Modern Creators Use Cultural Formats To Spread Countercultural Ideology, Jj Sylvia Iv, Kyle Moody

CLCWeb: Comparative Literature and Culture

In their article, “BreadTube Rising: How Modern Creators Use Cultural Formats to Spread Countercultural Ideology,” J.J. Sylvia IV and Kyle Moody analyze the rise of BreadTube. Scholars have argued that YouTube’s algorithms lead to greater radicalization (Ribeiro et al.) and bad actors have weaponized algorithms to draw users into conspiracies (boyd, What Hath We Wrought?). This article adds to this by linking these practices to the commodification of social media that spread misinformation as adaptations of socially and rhetorically mediated technologies. It analyzes how the economics of YouTube and other platforms demand that user-generated content fit within paradigms of …


Periodizing The Residuality Of A Composite Protest Art Form: The Case Of Telangana Dhoom Dham, Vamshi Vemireddy, Sasi Kiran R. Mallam Aug 2022

Periodizing The Residuality Of A Composite Protest Art Form: The Case Of Telangana Dhoom Dham, Vamshi Vemireddy, Sasi Kiran R. Mallam

CLCWeb: Comparative Literature and Culture

The article will document the emergence of the composite art form of “Dhoom Dham” in the state of Telangana, a southern state from India. A mixture of folk song-and-dance routines interspersed with political speeches, Dhoom Dham emerged as a potent form of political protest during the Telangana statehood movement and dominated the cultural imaginary of the movement. It has the characteristics of a residual cultural form as conceptualized by Raymond Williams. Dhoom Dham masterfully combined the elements of folk and repurposed the left protest music traditions to help the cause of the formation of separate state of Telangana. …


Sounding The State Of The World: Interview With Karim Rafi, Summer 2021, Matthew Brauer Aug 2022

Sounding The State Of The World: Interview With Karim Rafi, Summer 2021, Matthew Brauer

CLCWeb: Comparative Literature and Culture

Matthew Brauer interviews Moroccan contemporary artist Karim Rafi about postcolonial creation in the 2020s in "Sounding the State of the World.” Beginning with Rafi’s shift to remote performances during the COVID-19 pandemic, the discussion approaches confinement as just the latest in a series of crises in North Africa and the world. The repeated experience of crisis opens a conversation about the contemporary experience of time, broached in relation to modern Moroccan art history, which emerged from and against the conservative institutions of the French Protectorate (1912-1956). The interview touches on a range of distinctive concerns in Rafi’s art practice, from …


A Case Of Pandemic Narrative And The End Of Post-Cold War, Yongbing Jin, Penghan Zhang Aug 2022

A Case Of Pandemic Narrative And The End Of Post-Cold War, Yongbing Jin, Penghan Zhang

CLCWeb: Comparative Literature and Culture

The topical book Wuhan Diary, authored by the Chinese writer Fang Fang during the COVID-19 lockdown of Wuhan, is not so much a diary as a “becoming-diary,” given its performative practices. Wuhan Diary’s emphasis on the individual or private nature of its writing activity is attributable to its characteristic realistic conception of authenticity, which resulted historically from the humanist trend within Chinese literature in the 1980s as a significant element of post-socialist realism. Insofar as Wuhan Diary claims an overarching authorship that does not cohere with—or is, indeed, utterly subverted by—its textual complexities, it can be interpreted as …


Biopolitics In The Twenty-First Century: India And The Pandemic, _ Swatie, Rashee Mehra Aug 2022

Biopolitics In The Twenty-First Century: India And The Pandemic, _ Swatie, Rashee Mehra

CLCWeb: Comparative Literature and Culture

Swatie and Rashee Mehra discuss in their "Biopolitics in the Twenty-first Century: India and the Pandemic”, the rise of the biopolitical state in India in the 2020s. The article emphasizes the relevance of Michel Foucault’s work on biopolitics for the pandemic in India. The biopolitical governmentality of the Indian state operates at several levels to politicize ‘life itself’: racism (the notion that sections of the population are disposable), economics (the notion of privatization of care), and the logic of contagion (based on ideas of threat perception and risk). The article engages with biopolitics in the 21st century and looks at …


Confinement, Care, And Commodification In Mati Diop’S In My Room, Brittany Murray Aug 2022

Confinement, Care, And Commodification In Mati Diop’S In My Room, Brittany Murray

CLCWeb: Comparative Literature and Culture

In her article, “Confinement, Care, and the Commodification in Mati Diop’s In My Room,” Brittany Murray discusses a short film released in 2020 by the French and Senegalese director, Mati Diop. Shot in the artist’s studio in a Parisian banlieue during mandatory Covid-19 confinement, the film tackles the issues of grief, isolation, and care. The article shows how the film represents these issues, particularly urgent during the pandemic and yet belonging to longstanding concerns about care work and reproductive labor. To mediate between present crisis and a larger historical framework, the article demonstrates how the film’s formal attributes make a …


Reading The Global City: Crisis, Cognitive Mapping And The “Urban Sensorium” In Tom Mccarthy’S Satin Island And Ben Lerner’S 10:04, Marty Gilroy Aug 2022

Reading The Global City: Crisis, Cognitive Mapping And The “Urban Sensorium” In Tom Mccarthy’S Satin Island And Ben Lerner’S 10:04, Marty Gilroy

CLCWeb: Comparative Literature and Culture

“What is the role played by the aesthetics and politics of space,” asks Kanishka Goonewardena, “in producing and reproducing the durable disjunction between the consciousness of our urban everyday life […] and the now global structure of social relations that is itself ultimately responsible for producing the spaces of our lived-experience?” (55). Goonewardena’s account of the “urban sensorium” describes the mediatory, ideological role played by space in this “gap,” informing his adaptation of Jameson’s “cognitive mapping” as a hermeneutics of urban experience vis-à-vis totality. This article considers the mediation of these insights as critical aesthetic strategies in two global city …


Literature And Economy In Portuguese-Speaking Southern Africa, Thomas Waller Aug 2022

Literature And Economy In Portuguese-Speaking Southern Africa, Thomas Waller

CLCWeb: Comparative Literature and Culture

In “Literature and Economy in Portuguese-speaking Southern Africa”, Thomas Waller offers a comparative reading of literary responses to neoliberalization in Portuguese-speaking southern Africa. Reading the proliferation of spectral effects in the Mozambican literature of the late 1980s alongside dystopian depictions of societal collapse in contemporary Angolan fiction, he suggests that writers in the two states have used distinctive aesthetic idioms to register the reintegration of southern Africa into the neoliberal world-system. In the fiction of Mozambican writers Aldino Muianga and Aníbal Aleluia, he shows how the legacy of colonial underdevelopment and its role in the transition to neoliberalism in Mozambique …


Conjunctures, Commodities, And Social State Marxism, Stephen Shapiro Aug 2022

Conjunctures, Commodities, And Social State Marxism, Stephen Shapiro

CLCWeb: Comparative Literature and Culture

In their article, “Conjunctures, Commodities, and Social State Marxism,” Stephen Shapiro discusses our current moment as the conjuncture of three temporalities: a secular trend of centrist liberalism, a Kress cycle of managerial capitalism, and three Kondratieff waves. These can be understood by the addition of implied terms in Marx’s advanced discussion of the commodity-form through an approach that Shapiro calls Social State Marxism.


Periodizing The Present: The 2020s, The Longue Durée, & Contemporary Culture, Treasa De Loughry, Brittany Murray Aug 2022

Periodizing The Present: The 2020s, The Longue Durée, & Contemporary Culture, Treasa De Loughry, Brittany Murray

CLCWeb: Comparative Literature and Culture

No abstract provided.


Everyday Consumption In Twenty-First-Century Brazilian Fiction, Lígia Bezerra Aug 2022

Everyday Consumption In Twenty-First-Century Brazilian Fiction, Lígia Bezerra

Purdue Studies in Romance Literatures

Everyday Consumption in Twenty-First-Century Brazilian Fiction is the first in-depth study to map out the representation of consumption in contemporary Brazilian prose, highlighting how our interactions with commodities connect seemingly disconnected areas of everyday life, such as eating habits, the growth of prosperity theology, and ideas of success and failure. It is also the first text to provide a pluralistic perspective on the representation of consumption in this fiction that moves beyond the concern with aesthetic judgment of culture based on binaries such as good/bad or elevated/degraded that have largely informed criticism on this body of literary work. Current Brazilian …


The Utilization Of Sunscreen Prescriptions To Increase Patient Use: Examination Of Healthcare Provider Perceptions, M Rousch, Elizabeth Richards, K Masterson, J Potetz Aug 2022

The Utilization Of Sunscreen Prescriptions To Increase Patient Use: Examination Of Healthcare Provider Perceptions, M Rousch, Elizabeth Richards, K Masterson, J Potetz

School of Nursing Faculty Publications

Background: Despite the known benefits, many patients deny receiving sunscreen counseling. Over the past decade rates and treatment costs for skin cancer has risen.

Purpose: This study seeks to investigate provider perceptions of using sunscreen prescriptions as a method to increase patient use.

Methods: A descriptive online survey using a convenience sample of dermatology, internal medicine, and family medicine providers was used. Descriptive statistics summarized quantitative variables and thematic analysis examined opened ended questions.

Results: Provider (n=38 total) thoughts about sunscreen prescriptions were mixed with many viewing sunscreen prescriptions positively (n =15; 42.9%). Commonly listed barriers included patient lack of …


Ils 490: Diplomacy Lab: Strategies For Identifying Mis/Disinformation Course Syllabus (Fall 2022), Bethany S. Mcgowan, Matthew Hannah Aug 2022

Ils 490: Diplomacy Lab: Strategies For Identifying Mis/Disinformation Course Syllabus (Fall 2022), Bethany S. Mcgowan, Matthew Hannah

Libraries Faculty and Staff Creative Materials

Course syllabus for the Diplomacy Lab: Strategies for Identifying Mis/Disinformation student-driven project, a collaboration between Purdue University and the U.S. Department of State, supervised by Professors Bethany McGowan and Matthew Hannah.


Do Americans Have To Apologize For Dropping Nuclear Bombs On Hiroshima And Nagasaki In 1945?, Yeomin Yoon Aug 2022

Do Americans Have To Apologize For Dropping Nuclear Bombs On Hiroshima And Nagasaki In 1945?, Yeomin Yoon

KAUPA Letters

No abstract provided.


Secure And Robust Telecommunications Service Management Technology: A Pioneering Global Service Order Handling Paradigm, Young B. Choi Aug 2022

Secure And Robust Telecommunications Service Management Technology: A Pioneering Global Service Order Handling Paradigm, Young B. Choi

KAUPA Letters

This paper introduces the telecommunication service management technologies which is my major research area and my global research journey in several academic, research, and industry organizations of America and Korea.


Ewom Platforms As Productivity Catalyzers For Travel Agencies: A Two-Stage Double Bootstrap Data Envelopment Analysis, Tomas Saralegui Jul 2022

Ewom Platforms As Productivity Catalyzers For Travel Agencies: A Two-Stage Double Bootstrap Data Envelopment Analysis, Tomas Saralegui

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

The travel industry, and in particular travel agencies, face a severe challenge to increase productivity. In a fast-paced digitalization context, embracing ICTs to tackle this challenge should be part of COVID-19 recovery strategies. Electronic word of mouth (eWOM) could allow better learning processes, improve communication with customers, and serve as a remarkable diffusion channel. However, this channel is not yet fully embraced by the sector. This research, delimited to Spanish travel agencies in the period 2012-2019, applies a two-stage double bootstrap data envelopment analysis to assess whether eWOM and how firms manage eWOM, contributes to achieving higher levels of efficiency. …


Virtual Tour Package Model Innovation Based On Educational Tourism. A Case Study Of Cinangneng Village, Fetty Nurmala Rossi, Yustisia Pasfatima Mbulu, Yosi Erfinda Jul 2022

Virtual Tour Package Model Innovation Based On Educational Tourism. A Case Study Of Cinangneng Village, Fetty Nurmala Rossi, Yustisia Pasfatima Mbulu, Yosi Erfinda

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

This research aims to identify the components of 5A tourism (Attraction, Accessibility, Amenities, Available Package, Activities) in The Cinangneng tourist village, analyze SWOT in the development of Cinangneng tourist village based on educational tourism, and create a virtual tour package model in Cinangneng tourist village based on educational tourism. The research method uses qualitative descriptive and conducts observations and interviews with management and tourists who have visited the tourist village of Cinangneng. The results of this study state that the Cinangneng tourist village has fulfilled the 5A tourism component judging from attractions, Amenities, Available Package & Activities. At the same …


Nature-Based Destination Image: An Exploratory Study On The Formation Of The Destination Image Of The Legal Amazon., Paula Cristina Pereira Rodrigues Chaves Drª., Francisco Antônio Dos Anjos Dr., Marklea Da Cunha Ferst Drª Jul 2022

Nature-Based Destination Image: An Exploratory Study On The Formation Of The Destination Image Of The Legal Amazon., Paula Cristina Pereira Rodrigues Chaves Drª., Francisco Antônio Dos Anjos Dr., Marklea Da Cunha Ferst Drª

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

This study aims to measure the Nature-Based Destination Image (NBDI) of the Legal Amazon among national tourists, verifying the image successors related to satisfaction, WOM /e- WOM, recommendation and revisit. With a predominantly quantitative approach, the study presents two purification stages: 1) a group of 15 experts and 2) 151 national tourists. To test convergence and reliability, Exploratory Factor Analysis (EFA) was used, with Bartlett's sphericity and KMO and reliability by McDonald's Omega. The findings revealed that 58 variables are suitable to measure the image of the Brazilian Amazon destination, suggesting internal consistency with good convergence and reliability indexes. The …


Nature-Based Destination Image: An Exploratory Study On The Formation Of The Destination Image Of The Legal Amazon., Paula Cristina Pereira Rodrigues Chaves Drª., Francisco Antônio Dos Anjos Dr., Marklea Da Cunha Frest Dra. Jul 2022

Nature-Based Destination Image: An Exploratory Study On The Formation Of The Destination Image Of The Legal Amazon., Paula Cristina Pereira Rodrigues Chaves Drª., Francisco Antônio Dos Anjos Dr., Marklea Da Cunha Frest Dra.

ITSA 2022 Gran Canaria - 9th Biennial Conference: Corporate Entrepreneurship and Global Tourism Strategies After Covid 19

Abstract: This study aims to measure the Nature-Based Destination Image (NBDI) of the Legal Amazon among national tourists, verifying the image successors related to satisfaction, WOM /e- WOM, recommendation and revisit. With a predominantly quantitative approach, the study presents two purification stages: 1) a group of 15 experts and 2) 151 national tourists. To test convergence and reliability, Exploratory Factor Analysis (EFA) was used, with Bartlett's sphericity and KMO and reliability by McDonald's Omega. The findings revealed that 58 variables are suitable to measure the image of the Brazilian Amazon destination, suggesting internal consistency with good convergence and reliability indexes. …